MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan tackles one of the most talked about, but often misunderstood, topics in running a successful practice: team motivation. In this episode, she breaks down what true motivation actually looks like inside a chiropractic clinic and why it’s not about hype or temporary excitement, but about consistency, accountability, and leadership. Dr. Duncan explains how motivated teams operate differently, how to recognize the difference between employees who are truly engaged versus just going through the motions, and why leading by example is one of the most powerful tools you have as a practice owner. She also dives into the common mistakes leaders make that unintentionally demotivate their staff, how to build a culture of accountability that inspires rather than intimidates, and what to do when you have team members who aren’t meeting the standard. You’ll learn practical strategies for maintaining morale, celebrating wins, creating clarity in roles, and sustaining motivation even during challenging seasons. If you’re looking to build a team that takes ownership, operates at a high level, and contributes to the growth of your practice, this episode will give you the framework to lead with purpose and create a culture where motivation becomes the standard - not the exception. 👀 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 👀 Follow Million Dollar Chiro on Facebook 👀 Follow Million Dollar Chiro on TikTok 💻 Connect with Dr. Duncan on LinkedIn 🥾 Explore courses + resources: milliondollarchiro.co

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan dives into one of the most overlooked but most impactful roles in your entire practice: the front desk. In this episode, she breaks down why your front desk team is truly the face of your clinic and how they shape every patient’s perception from the moment they walk in - or even before. Using real-world examples, including a Disney World analogy, Dr. Duncan explains how first impressions, small interactions, and consistent systems can make or break the patient experience. She walks through how to properly train front desk staff over time, the importance of emotional intelligence and soft skills, and how simple strategies like the “three-name rule” can dramatically improve connection and retention. You’ll also learn what to look for and what to avoid when hiring, why cross-training your team matters, how to handle difficult patient interactions with professionalism, and how tools like Weave can support better communication and follow-up. If you’ve ever felt like your front desk isn’t performing at the level it should, this episode will give you a clear framework for building a front desk team that elevates your entire practice.

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan dives into one of the biggest reasons so many chiropractic practices get stuck - and why most never truly scale. In this episode, she breaks down what it actually means to grow beyond being a small, owner-dependent clinic and why simply working harder isn’t the solution to getting there. Dr. Duncan shares how many practice owners unknowingly become the bottleneck in their own business, staying involved in every decision, every patient interaction, and every problem, which ultimately limits growth. You’ll also hear about the “no man’s land” phase of business — the stage where practices are no longer small and simple, but not yet structured enough to be truly scalable or profitable at a higher level — and how to recognize when you’re in this phase, avoid common hiring and delegation mistakes, and begin stepping out of the day-to-day operations. Dr. Duncan also stresses the importance of standardized processes and KPIs (key performance indicators) that allow you to streamline your operations and track how well your team is performing. If you’re a chiropractor who feels stuck, overwhelmed, or unsure how to take your practice to the next level, this episode will help you better understand what’s holding you back, and what it actually takes to scale. 👀 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 👀 Follow Million Dollar Chiro on Facebook 👀 Follow Million Dollar Chiro on TikTok 💻 Connect with Dr. Duncan on LinkedIn 🥾 Explore courses + resources: milliondollarchiro.co

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan dives into a topic every practice owner eventually has to face: how to become the kind of leader your team actually wants to work for. In this episode, Dr. Duncan discusses what it really means to “be the boss you’d want to have”, from modeling accountability and making tough decisions to protecting your team, setting clear standards, and creating a culture built on respect rather than fear. You’ll hear practical lessons on handling staff issues, addressing problems early, and maintaining high expectations without micromanaging your team. Dr. Duncan also shares how owning your mistakes, leading by example, and consistently reinforcing your clinic’s values are what ultimately build loyalty, trust, and a strong workplace culture. If you’re a chiropractor navigating the challenges of leadership and learning how to grow from being a provider into being a true practice owner, this episode will help you think more intentionally about the kind of leader your clinic needs. 👀 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 👀 Follow Million Dollar Chiro on Facebook 👀 Follow Million Dollar Chiro on TikTok 💻 Connect with Dr. Duncan on LinkedIn 🥾 Explore courses + resources: milliondollarchiro.co

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan shares how she built a high school internship program inside her chiropractic practice and why creating opportunities for high school students can be a powerful growth strategy for your clinic. You’ll hear how mentoring and training local students not only supports your community but also creates a pipeline of future employees, brand advocates, and referral sources for your practice. Dr. Duncan walks through how to recruit and select the right students, structure responsibilities, set boundaries, and build partnerships with local schools — plus lessons learned from running the program for years. If you’ve ever thought about mentoring students, building stronger community ties, or developing future team members from the ground up, this episode gives you a practical roadmap for creating an internship program that benefits both your practice and the next generation of healthcare professionals. 👀 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 👀 Follow Million Dollar Chiro on Facebook 👀 Follow Million Dollar Chiro on TikTok Connect with Dr. Duncan on LinkedIn 🥾 Explore courses + resources: milliondollarchiro.co

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan and Kelsey are sharing a lighter, behind-the-scenes episode with “Dr. Duncan’s Favorite Things of 2025.” From favorite books and TV shows to productivity tools, wellness habits, and simple routines that supported her as a practice owner this year, Dr. Duncan walks through what she’s actually using and loving in real life. Along the way, she connects how these favorites tie back to leadership, customer experience, stress management, and staying organized while running a busy chiropractic practice. This episode is a reminder that growth isn’t just about business strategy — it’s also about finding the tools, habits, and inspiration that help you stay grounded, energized, and effective as a leader heading into a new year. 👀 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 👀 Follow Million Dollar Chiro on Facebook 👀 Follow Million Dollar Chiro on TikTok 🫱🏽‍🫲🏻 Connect with Dr. Duncan on LinkedIn 🥾 Explore courses + resources: milliondollarchiro.co  

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan and Kelsey sit down to reflect on the real story of 2025 — the wins, the hard decisions, and the lessons that came with growth. This wasn’t a year of overnight success, but it was a year of meaningful change. They talk candidly about navigating major team restructuring, what it taught them about leadership and culture, and why the clinic is stronger now than it’s ever been. The conversation also covers the rollout of new services, how marketing and community engagement evolved, and why growth is rarely linear — especially when you’re building something sustainable. As they look ahead to 2026, Dr. Duncan shares why she believes the “second decade” of practice ownership can be more aligned, more strategic, and more fulfilling when you’ve done the hard work first. This episode is an honest wrap-up for chiropractic practice owners who want practical, real-world examples of practice management and who are looking for encouragement and motivation heading into a new year. Being a practice owner can feel isolating at times, with few peers to compare experiences with, and this conversation offers validation, real-life insight, and reassurance that setbacks and victories are equally part of the growth process! 👀 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 👀 Follow Million Dollar Chiro on Facebook 👀 Follow Million Dollar Chiro on TikTok Connect with Dr. Duncan on LinkedIn 🥾 Explore courses + resources: milliondollarchiro.co

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, we’re re-releasing our most downloaded episode to date, and for good reason. In this fan-favorite conversation, Dr. Duncan and Kelsey walk you through the single most effective marketing campaign Dr. Duncan runs every year inside her own clinic: The Holiday Gift of Health. You’ll learn how this referral-driven strategy brings in high-quality new patients, the exact timeline for executing it successfully, and the small details that make it both personal and powerful. Whether you're planning your first holiday campaign or looking to refine what you're already doing, this revisit will help you map out a patient-generating promotion that deepens connection, increases retention, and drives growth long after the holidays are over. If you're a chiropractic student preparing for ownership or a seasoned practice owner wanting stronger marketing systems and new-patient flow, you’ll want to take notes on this one, especially heading into 2026! 👀 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 👀 Follow Million Dollar Chiro on Facebook 👀 Follow Million Dollar Chiro on TikTok 🫱🏽‍🫲🏻 Connect with Dr. Duncan on LinkedIn 🥾 Explore courses + resources: milliondollarchiro.co

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan continues her conversation with financial expert Garrett Gunderson, diving deeper into what it really takes to build a chiropractic practice that is both sellable and enjoyable to run. In this episode, they unpack how to create systems that don’t rely entirely on you, the importance of developing strong leadership inside your clinic, and why a healthy, safe, and positive work environment isn’t just good for your staff - it’s essential for long-term business success. Garrett shares practical advice on how to structure your clinic so it can grow without burning you out, how culture impacts profitability, and why designing a workplace you actually want to show up to every day is the foundation of a sustainable, scalable practice. 📚You can check out Garrett’s resources, books, and more on his website. 💰Follow Garrett on Instagram 👀 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 👀 Follow Million Dollar Chiro on Facebook 👀 Follow Million Dollar Chiro on TikTok  Connect with Dr. Duncan on LinkedIn 🥾 Explore courses + resources: milliondollarchiro.co

This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan sits down with financial visionary Garrett Gunderson for a powerful conversation on money, systems, and what it really takes to build a sustainable chiropractic practice. In part one of this two-part series, you’ll hear Garrett break down the three major phases of practice ownership: 1) starting out, 2) scaling, and 3) preparing for exit and how your financial decisions should shift in each stage. He walks you through why systems and delegation aren’t just about saving time, but about protecting your energy, your family, and your long-term freedom. If you’ve ever felt stuck in the day-to-day grind, worried about cash flow, or overwhelmed by what it takes to build a practice that can eventually run without you, this episode will give you clarity, structure, and practical insights on how to think like a true CEO of your clinic. 📚You can check out Garrett’s resources, books, and more on his website. 💰Follow Garrett on Instagram 👀 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 👀 Follow Million Dollar Chiro on Facebook 👀 Follow Million Dollar Chiro on TikTok 🫱🏽‍🫲🏻 Connect with Dr. Duncan on LinkedIn 🥾 Explore courses + resources: milliondollarchiro.co  

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan continues the conversation from last week’s episode, diving deeper into how to navigate the 5% of patients who can be challenging. In part two of this two-part series, she shares real experiences from her own clinic, situations that every practice owner can relate to, and how she handled them with professionalism and boundaries. This episode reminds chiropractic practice owners that no one is immune to difficult patient encounters. The key to dealing with them is being prepared to handle them before they happen. Dr. Duncan breaks down how to establish systems and boundaries that protect your staff, maintain your clinic’s integrity, and keep your stress levels in check. If you’ve ever had a patient who pushed your limits, this episode will help you handle those moments with confidence, grace, and control while remembering that the customer isn’t always right. 👀 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 👀 Follow Million Dollar Chiro on Facebook 👀 Follow Million Dollar Chiro on TikTok 🫱🏽‍🫲🏻 Connect with Dr. Duncan on LinkedIn 🥾 Explore courses + resources: milliondollarchiro.co  

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan dives into one of the tougher parts of running a clinic - dealing with difficult patients and setting boundaries that protect your team and your practice. While 95% of patients are wonderful to work with, it’s the remaining 5% that can test your systems, your patience, and your professionalism. In this episode, Dr. Duncan shares strategies for creating clear boundaries that prevent issues before they start, empowering your staff to handle tough situations confidently, and addressing negativity early so it doesn’t spread. The customer is NOT always right. Whether you’re a new or seasoned practice owner, this episode will help you strengthen your clinic culture, maintain professionalism under pressure, and build systems that protect your time, your team, and your peace of mind. 📸 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 💼 Connect with Dr. Duncan on LinkedIn 📸 Follow Million Dollar Chiro on Facebook 💻 Explore courses + resources: milliondollarchiro.co

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan is talking about what comes next after “trimming the fat” — adding with purpose. When your practice enters a season of growth, it’s not just about hiring quickly. It’s about hiring intentionally. This episode dives into how to build a new team or rebuild an existing one by following a structured hiring process, setting clear expectations, and protecting your culture. Whether you’re hiring your very first employee or replacing multiple team members, Dr. Duncan shares how to make smart, strategic hires that align with your practice goals, avoid costly missteps, and ultimately strengthen your business for long-term success. Dr. Duncan also shares details about her free Chiropractic Hiring Funnel Guide available at milliondollarchiro.co, which outlines a step-by-step process for effective, efficient, and confident hiring decisions. Whether you’re hiring your very first employee or replacing multiple team members, this episode will help you make strategic hires that align with your goals and strengthen your business for long-term success. This episode is perfect for practice owners ready to grow their team the right way, without sacrificing their standards, culture, or sanity. 📸 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 💻 Explore courses + resources: milliondollarchiro.co

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan dives into the idea of “trimming the fat” in your chiropractic practice. She talks about how every business goes through seasons, and how the staff, vendors, or systems that once helped you grow may eventually hold you back. This episode unpacks how to identify what’s no longer serving your clinic, when retraining rather than replacing staff is worth the energy, and when it’s time to make a change. Dr. Duncan also shares how AI and software can help replace inefficient processes, reduce drama, and free up your time to focus on growth. If you’ve ever wondered how to keep your practice lean, efficient, and ready for the next stage of growth, this episode will show you how to evaluate your team, vendors, and systems so you can make smart, strategic decisions that protect your business’s long-term success! 📸 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 💻 Explore courses + resources: milliondollarchiro.co  

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan and Kelsey dive into why your brand is so much more than a logo or a color palette. Your brand is the entire experience you create for your patients. From the way your team greets patients, the consistency of your care, and your presence in the community, every detail shapes how people feel about your practice. In this episode, you’ll hear about how hiring the right staff, maintaining a consistent patient experience, and grassroots marketing strategies can set your clinic apart and help you build a reputation that attracts and retains loyal patients.   📸 Follow Dr. Duncan on Instagram: @milliondollarchiro 💻 Explore courses + resources: milliondollarchiro.co

SUMMARY This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan and Kelsey dive into the reality that change is inevitable in practice ownership. From shifting staff dynamics to updating systems, they share what it looks like to navigate change as a leader, how to decide what (and who) stays the same, and why your mindset as the practice owner sets the tone for your entire team. This episode is all about embracing change as an opportunity to grow, adapt, and keep your clinic moving forward. TAKEAWAYS Change is a constant in business and leadership. Your mindset as a leader influences how your team responds. Staff dynamics play a major role in whether change succeeds. Not every employee will adapt, and that’s okay. Don’t adjust your systems for one staff member. Trust your gut when making staffing decisions. Positive energy from leadership sets the tone for the clinic. Change can open new doors for growth when it is managed well. Are you ready to take your chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   Listen on Apple Podcasts 🎙️ https://podcasts.apple.com/us/podcast/ep-51-navigating-change-as-a-practice-owner/id1733151475?i=1000724739469 Spotify 🎙️ https://open.spotify.com/episode/5LVhnq3quszyiFivVFFNNy?si=VE8VuiTfQVW9zWgH4djJWg

SUMMARY This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan and Kelsey dive into the importance of perfecting the patient experience. They share feedback from a patient who highlighted what stood out most about his journey in Dr. Duncan’s clinic, Simply Southern Chiropractic Center, showing how small details can make a lasting impact. They also explore what it means to be a clinic owner who carries the ultimate responsibility for shaping the patient experience, from first impressions to follow-up care, and why getting this right is essential for long-term success. TAKEAWAYS Listening to patient feedback is key to improving the clinic experience Small details in the patient journey can make the biggest impression As the clinic owner, you’re ultimately responsible for setting the tone and standards at your practice Team dynamics play a major role in shaping patient satisfaction Cross-training staff helps ensure consistency during transitions Hiring well is crucial to maintaining a seamless experience Public appreciation motivates staff and strengthens clinic culture Cherishing positive patient moments can reinforce your “why” as an owner Are you ready to take your chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ep-50-perfecting-the-patient-experience/id1733151475?i=1000722668728 🎙 Spotify: https://open.spotify.com/episode/6f3jrVpQrBkbY43QXKA5mY?si=hfJY5KCcRKWPEyZQ_4fRGw  

SUMMARY This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan is talking about one of the most important skills for business growth, which is delegation. If you want to truly grow your practice, you can't do everything yourself forever. In this episode, Dr. Duncan shares how delegating the right tasks to the right people has allowed her to scale her clinic, protect her time, and focus on strategy and patient care. She explains how building a trustworthy team is key and that when you hire well, you can confidently let go of the tasks that aren’t the best use of your time and energy. This episode is a must-listen for practice owners ready to reclaim their time and scale their business! TAKEAWAYS Delegation is necessary for growth and prevents burnout. You don’t need to do everything, especially tasks that drain you or slow down progress. Letting go of control doesn’t mean lowering your standards, it means trusting others to help carry the load. The quadrant method can help identify what you love, what you’re great at, and what should be delegated. Hiring the right people and paying well leads to a more independent, sellable business. Delegation is a process. Start small and keep adjusting as your team grows. Are you ready to take your chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro  

SUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan switches things up by interviewing her executive assistant-turned-brand manager, Kelsey! Kelsey shares how her role has evolved from executive assistant to brand manager—and how that shift has been a game changer for practice growth. She manages Simply Southern Chiropractic Center, Million Dollar Chiro, and MFD Enterprise’s marketing vendors, coordinates SSCC outreach events, and helps keep all brands running smoothly so Dr. Duncan can focus on patient care and business strategy. Whether you’re thinking about hiring an executive assistant, ready to level up your marketing, or just feeling overwhelmed doing it all yourself as a practice owner — this episode is for you! TAKEAWAYS: Hiring the right support can unlock major growth for your practice Chiropractors wear three hats—clinician, business owner, and marketer—which is doable at first, but growth requires delegation Clear systems and project management tools, such as Notion or Microsoft OneNote, help keep your marketing team aligned Marketing is more than just social media—it includes events, email campaigns, advertising, follow-up, and community presence Outsourcing to specialized vendors often works better than relying on one agency to do everything Building personal connections in your community leads to new patients and stronger brand recognition Are you ready to take your chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ep-48-how-to-delegate-marketing-and-focus-on-growth/id1733151475?i=1000718462018 🎙 Spotify: https://open.spotify.com/episode/3YP5N5JZfM9pn1RainLKBd?si=IZNMcvPZTTaI9PLIlrh2UA  

SUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan continues her conversation with Dr. Bill Sherrier, President of Palmer College of Chiropractic - Florida. They dive into the future of chiropractic education, the shift towards blended learning, and how student demographics are evolving. Dr. Sherrier also shares why alumni support and professional networking are so important, and encourages students to stay open-minded about the different career paths available in chiropractic today. This episode is a must-listen for upcoming college graduates considering chiropractic school, current Palmer students exploring their future, and proud Palmer alumni who want to stay connected with their alma mater. TAKEAWAYS: Dr. Sherrier is a former practicing chiropractor, chiropractic professor, and now the President of Palmer College of Chiropractic in Port Orange, Florida. Palmer College’s enrollment remains strong despite declining enrollment at other chiropractic schools around the nation. There are a growing number of female and minority students entering the chiropractic field. Gen Z students make up the majority of the current student body and thrive in collaborative, group-based learning. It’s important to take advantage of what’s available in chiropractic school, like alumni networking, professional development, and practicing your clinical skills with hands-on experiences. Career options in chiropractic go beyond adjusting, including teaching and research. Staying active in state chiropractic associations is essential for your professional growth as a chiropractor. Are you ready to take your business or chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ep-47-from-clinic-to-campus-dr-bill-sherriers-presidential/id1733151475?i=1000716320073 🎙 Spotify: https://open.spotify.com/episode/78fhNQ7C3FtOFuo4Re4suw?si=Q1lUvH9cTFCbA_ChQ2GFAQ

SUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Mary Frances Duncan sits down with a very special guest - Dr. Bill Sherrier, president of Palmer College of Chiropractic’s Florida campus. In part one of this two-part series, Dr. Sherrier shares his inspiring journey from private practice to academia, offering valuable insight into the evolution of chiropractic education, the importance of mentorship, and how personal experiences can shape professional paths. This episode is a great listen for any current chiropractic student exploring their career path—whether you're planning to open your own clinic, join an existing practice as an associate, or one day step into the world of chiropractic education. Dr. Sherrier’s journey offers valuable insight into all three paths and how to find what’s right for you! TAKEAWAYS: Dr. Sherrier began his career as a practicing chiropractor before moving into education. He currently serves as the campus president at Palmer College of Chiropractic in Port Orange, Florida. For chiropractors considering teaching, he recommends gaining at least five years of clinical experience first. His path highlights the growing opportunities within the chiropractic profession beyond clinical care. Are you ready to take your business or chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ep-46-from-clinic-to-campus-dr-bill-sherriers-presidential/id1733151475?i=1000714356340 🎙 Spotify: https://open.spotify.com/episode/6dzZ58f3nAdHbgUduFmP3m?si=aqdD9xomQvCO5sgodbjDLA  

SUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Mary Frances Duncan takes a deeper dive into the topic of stress—this time, focusing on the physical toll it takes on practice owners and actionable ways to deal with it. In the last episode, she talked about how your stress can affect your behavior toward your staff and team. This week, she’s sharing actionable ways (and things she does herself!) to manage stress by lowering cortisol and supporting your physical health—because mental stress often shows up as physical stress. From movement and massage to daily habits that support stress management, this episode is all about practical tools to help you feel better, think clearly, and lead more effectively. TAKEAWAYS: Stress is inevitable—how you manage it is what matters. Your energy as a leader directly impacts your team. Movement (even just walking or yoga) supports mental clarity. Massage and lymphatic drainage can ease both physical and emotional stress. Addressing the root cause of stress is more effective than masking symptoms. Sleep, sunlight, and routine self-care are powerful tools. Medication can help short-term, but it’s not a substitute for doing the work. Daily consistency in small habits builds resilience. Are you ready to take your business or chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ep-45-practical-ways-to-deal-with-stress-as/id1733151475?i=1000712304894 🎙 Spotify: https://open.spotify.com/episode/775OyhCm1QgBCEeWxAc4uS?si=MIiXDtXIQwKhhvhT6gFk0w  

SUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Mary Frances Duncan opens up about the reality of stress in practice ownership—and how that stress doesn’t just affect the business owner, but the entire team. Dr. Duncan discusses the importance of self-awareness, communication, and leadership when it comes to managing stress, and shares strategies for navigating pressure without letting it spill over onto your staff. This episode is a great listen for leaders and business owners because it’s a real reminder that how you show up—especially in stressful moments—directly impacts your team and your business. TAKEAWAYS: Stress is unavoidable in business ownership, but how you respond to it matters Your team feels the weight of your energy, whether it is positive or negative, so it’s your job as a leader to not have your stress trickle down on your staff Self-awareness and emotional control are key leadership traits Dealing with the issues that are stressing you out is the only definitive way to deal with stress As your business grows, your stressors evolve and so should your leadership Empathy, regular check-ins with your team, and emotional maturity are pillars of building a strong work culture Are you ready to take your business or chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ep-44-dealing-with-stress-as-a-business-owner/id1733151475?i=1000710112558 🎙 Spotify: https://open.spotify.com/episode/4hJ0h72dGidZ25ErbJwUen?si=AWpH6soSScyxx-sQFn61fw  

SUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Mary Frances Duncan shares why coaching is essential for chiropractors who want to grow their clinics. She reflects on her own journey with coaching, how to choose the right coach, and the impact it has had on her clinics and team. From adapting to industry changes to building a supportive community, this episode is all about the value of mentorship and continuous growth. Dr. Duncan owns multiple clinics in South Carolina and has been in practice for 10 years. She offers consulting for chiropractic business owners who are looking for growth in their own clinics. If you are interested in receiving coaching, apply on our website, milliondollarchiro.co! TAKEAWAYS: Continuous learning fuels long-term growth for business owners. Coaching provides clarity, accountability, and real-world guidance. As Dr. Duncan says, “Coaching is a quicker way to reach your goals.” The right consultant helps you avoid costly mistakes and stay focused - make sure you are vetting potential coaches to make sure they have the right credentials to give you actionable advice. Investing in consulting is investing in your future success, your staff, and your business. A strong chiropractic community supports professional development and joining your state association is a great place to start. It’s important to go into coaching with the right mindset. This means being open to constructive criticism and being willing to take advice. Are you ready to take your business or chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts  //  🎙 Listen on Spotify

SUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ we are celebrating the 1-year anniversary of Million Dollar Chiro! Million Dollar Chiro exists for one very specific purpose: to help chiropractic practice owners put systems in place to scale their clinics and reach at least $1 million in annual collections. With so much growth in the last year, we have some new listeners in our audience, so we are celebrating with a special episode reintroducing Dr. Mary Frances Duncan. Dr. Duncan shares her personal journey—from a political science major with aspirations to be a judge to a chiropractor operating multiple clinics in South Carolina. She opens up about what inspired her to pursue chiropractic care, how her early experiences shaped her perspective on holistic health, and why helping other chiropractors grow their practices became her mission. TAKEAWAYS: Dr. Mary Frances Duncan has owned her own practice for 10 years and serves as a business mentor for other chiropractors. Dr. Duncan believes mentorship is key to growth in the chiropractic profession - everyone needs someone to help point out your blind spots and give you direction to grow. Chiropractors often struggle with the business side of running a practice, and Million Dollar Chiro is here to help! Dr. Duncan’s mission is to help other chiropractors scale with confidence and purpose, which not only helps those chiropractors with their businesses, but also helps grow the chiropractic profession generally. Are you ready to take your business or chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts // 🎙 Listen on Spotify

SUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan shares something she’s very passionate about - chiropractic professionalism. From dressing like a doctor, to personal hygiene, and how your office looks, she explains how our presentation as chiropractors directly impacts patient trust, retention, and the public’s perception of our profession. If we want chiropractic to be recognized as a respected form of medical care, we need to start by showing up like healthcare professionals. TAKEAWAYS: First impressions are lasting impressions— new patients judge your professionalism instantly and are expecting a medical environment when they step into your office. We need to dress and act like a professional healthcare provider to gain patient trust - this means no workout clothes at work and taking the time to look nice. Your office should look and feel like a medical space, not a mismatched casual hangout. Creating a clean, welcoming environment in your office impacts retention. If we want to be treated as a respected medical profession, we need to first have self-respect and present ourselves professionally. Are you ready to take your business or chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Mary Frances Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts // 🎙 Listen on Spotify

SUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan sits down with Dr. Sophie Wright, her newest associate chiropractor at Simply Southern Chiropractic Center in South Carolina. In this episode, Dr. Wright shares her journey from chiropractic assistant to chiropractic student to practicing chiropractor, reflecting on her first year in practice, lessons learned, and the decision to become an associate. Like Dr. Duncan, Dr. Wright is a Greer, South Carolina native, and they practice together in their shared hometown. Prior to working for Dr. Duncan as a chiropractor, Dr. Wright worked for Simply Southern Chiropractic Center as a chiropractic assistant for many years. A must-listen for new chiropractors, students, and practice owners hiring associates! Are you ready to take your business or chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Mary Frances Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts  // 🎙 Listen on Spotify

SUMMARY: This week, we are introducing a new episode series — Ask Me Anything with Dr. Duncan! In our inaugural AMA episode, Dr. Duncan answers listener questions about chiropractic business strategy — focusing on the challenges and strategies of hiring and training associate chiropractors. She shares personal insights on when to bring on an associate, how to train effectively, and what it takes to transition from treating chiropractor to CEO. The episode is a must-listen for any chiropractors who want to grow a practice and build structured systems for long-term practice success! TAKEAWAYS: You’ll know it’s time to hire an associate chiropractor when your schedule is consistently full. The first year with your first associate is challenging and demands substantial amounts of your time, but it is critical to ensure your new hire is trained properly. A strong onboarding and proper x-ray training process are essential for scaling a business when it comes to hiring other chiropractors. When hiring, character and coachability should be two of your primary considerations. Transitioning from the primary clinician to a CEO role requires delegation and planning. Your practice’s reputation depends on who you hire - so hire carefully! (And use our Chiropractic Hiring Funnel Guide!) Mistakes in hiring are part of the growth process, but don’t wait too long to correct your mistake. Are you ready to take your business or chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Mary Frances Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts // 🎙Listen on Spotify

SUMMARY: In this episode of ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Mary Frances Duncan interviews Dr. Phil Golinsky and his wife Phoebe Casey, the founders of RxWellness Spine & Health. Phoebe shares her journey from the corporate world, where she spent years consulting with Fortune 100 businesses, to her current role as COO of RxWellness Spine & Health, where she combines her skills with Dr. Golinsky’s clinical background to build a thriving chiropractic brand. The conversation covers leadership in business and family life, rebranding for growth, and building scalable systems. They also dive into the importance of data-driven decisions, defining roles within your practice, and mentoring other practitioners to help leave a lasting legacy in the chiropractic field. TAKEAWAYS: Dr. Golinsky has over 30 years experience in private practice as a chiropractor. In 2018 he began working with his now wife, Phoebe Casey, to scale RxWellness Spine & Health into a chiropractic empire in the Washington, D.C. metro area. Defining clear roles is essential in family-owned businesses to ensure a cooperative and productive work environment. It’s important to keep in mind that running a chiropractic practice requires a leader with business acumen, not just a clinician. Rebranding played a key role in positioning RxWellness in its market, with a focus on wellness - staying in front of pain instead of chasing it. Strong systems and key performance indicators (KPIs) are critical for growth. In order to scale, chiropractic practice owners must learn to delegate. Investing in coaching accelerates business development. LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts // 🎙Listen on Spotify

SUMMARY: Welcome to the inaugural episode of our new series, “The Owners’ Box — The Real Game of Running a Chiropractic Practice,” where we meet with other successful chiropractors who own their own profitable practices. In this first installment, Dr. Duncan sits down with Dr. Phil Golinsky, the CEO of RxWellness Spine & Health, located in the Washington, D.C. metro area. Dr. Golinsky is a top-rated chiropractor and owner of 8 successful multi-million dollar chiropractic clinics. He shares his insights from over 30 years in business, ranging from the struggles all chiropractors face in the early years, overcoming challenges, the importance of continuous professional development, to what it takes to successfully scale 7+ figure chiropractic clinics. TAKEAWAYS: Dr. Golinsky has been in practice for three decades and emphasizes the importance of mentorship and continuous professional development. The first few years of practice can be challenging, requiring hard work and persistence from new practitioners. Professional appearance, keeping up with new treatment techniques, implementing a top-notch patient management system, effectively hiring competent staff, and having a strong brand are all crucial for building a successful chiropractic practice. Change is the only constant in business. Adaptability is key. Success in practice ownership requires obsession and dedication. Receiving coaching and mentorship from other successful leaders in our field can significantly shorten the learning curve for new practitioners. LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts // 🎙Listen on Spotify

SUMMARY: In this episode of ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan and Kelsey go through some of the most frequently asked questions about the hiring funnel. The hiring funnel is a systematic process that Dr. Duncan uses and has perfected in her own chiropractic clinics over the last 10 years to help chiropractors make effective hires for their practices. You can learn all about the hiring funnel in episodes 34 & 35 or go to milliondollarchiro.co to download it for FREE and get started using it in your clinic! TAKEAWAYS: Staff management is one of the hardest parts of running a clinic, and Dr. Duncan’s hiring funnel aids chiropractors in making good hires. Hiring slowly and firing quickly is a key principle. In job descriptions, transparency and clear instructions are crucial. It’s also important not to have AI-generated job postings. While going through the hiring funnel, to even be considered for a position, a candidate HAS to closely follow your instructions. If they can’t follow directions while applying for a job, why would they suddenly start doing it once they’ve accepted the job? If it’s clear a candidate is not going to be a good fit, it is best to communicate that right away to end the hiring process and avoid wasting both your time and the candidate’s time. Coachability is a key trait to look for in candidates. Hiring under pressure can lead to poor decisions. Always be proactive and have a job listing open at all times. Avoid desperate hiring. Ready to take your business or chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Mary Frances Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts // 🎙 Listen on Spotify

SUMMARY: In this conversation, Dr. Duncan and Kelsey discuss the second half of the hiring funnel, the 11-step hiring process that Dr. Duncan has developed for her chiropractic clinic. Dr. Duncan emphasizes the importance of having a systematic hiring process and the value of using a hiring funnel. She breaks down steps 6 through 11 of the hiring funnel, from the in-person interview to giving the job offer. Dr. Duncan covers topics such as reference checks, personality tests, background checks and drug screens, and the overall importance of having a hiring system. TAKEAWAYS: Having a well-defined hiring system can ultimately save time and money and lead to successful hires. The hiring funnel helps streamline the hiring process and ensures that candidates are thoroughly evaluated. The in-person interview allows the employer to assess the candidate's body language, professionalism, and fit with the team. Shadowing and test assignments provide an opportunity to evaluate the candidate's skills and compatibility with the clinic. Informing candidates of the remaining steps in the hiring process helps manage their expectations and keeps them engaged. Thorough reference checks are essential and should be conducted on EVERY candidate that makes it to the bottom of the hiring funnel. Personality tests can provide valuable insights into candidates' problem-solving skills and personality traits. Background checks and drug screens are crucial to ensure the safety and integrity of the clinic. Performing these are non-negotiables BEFORE hire. Job offers should be made with clear communication and an expiration date to prompt timely responses from candidates. Ready to take your business or chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Mary Frances Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts // 🎙 Listen on Spotify

SUMMARY: In this episode, Dr. Duncan and her executive assistant, Kelsey, discuss the best strategies for hiring the best doctors and support staff in a chiropractic office. Dr. Duncan breaks down the hiring funnel that she has perfected and uses in her own chiropractic clinic. A free PDF of this chiropractic hiring funnel Guide can be downloaded on her website, milliondollarchiro.co , so you can walk through each step during this episode. Dr. Duncan explains the importance of constantly searching for quality employees regardless of need, cautioning against allowing desperation to influence hiring decisions. Beginning with the initial job posting, she outlines the successive stages of the hiring funnel and discusses the significance of each step, all of which are designed to ensure that the applicant demonstrates attention to detail, the ability to follow instructions, and good people skills. Throughout the conversation, Dr. Duncan stresses the importance of following each step of the hiring funnel as closely as possible so that your office is able to filter out unsuitable candidates and to successfully identify quality ones. She also emphasizes the value of nurturing existing staff and cultivating a supportive work culture. The episode ends with a discussion about how long the hiring process lasts and the importance of transparency between job seekers and those who make hiring decisions. TAKEAWAYS: Always be on the lookout for quality employees, even when your office doesn't have an urgent need. Beware making quick hires out of desperation when your office is understaffed. Follow the hiring funnel to the letter — the details make the difference between mediocre hires and great employees. LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts // 🎙 Listen on Spotify 

SUMMARY: In this episode of ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ we’re continuing our Top Tech Tools for 2025 series, this time focusing on the marketing side of your practice. We’re sharing the essential tools we use to run our marketing team, streamline content creation, and attract new patients. From social media scheduling to email automation, these tools help us stay consistent and maximize our reach. TAKEAWAYS: Marketing tools are vital for the growth of chiropractic practices. Effective communication is crucial for supply management. Notion serves as a comprehensive project management tool for all of our vendors and is a great system you can use in your practice. Some of the other tools we use for marketing include Flodesk, ElevenLabs, Riverside, and Loom to streamline our social media, podcast, and marketing. Staying updated with technology is crucial for business success. Are you a chiropractic practice owner wanting to improve your practice, gain guidance on ownership, or increase your revenue? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro    🎙 Listen on Apple Podcasts // 🎙 Listen on Spotify 

SUMMARY: In this episode of ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ we’re diving into the top tech tools for 2025 that can help chiropractic offices run more efficiently. From operational systems that streamline scheduling and patient management, to treatment tools that simplify our operations, we’re sharing what’s working in our practice and how you can implement them in yours! TAKEAWAYS: Embracing new technologies is crucial for growth. If you don’t grow, you die. Artificial intelligence can significantly enhance practice efficiency. In our office, using Apple products in tandem with RocketChat helps keep our operations running smoothly. Investing in quality technology pays off in the long run. You can buy less expensive alternatives, but they are often produced quickly and cheaply at the expense of quality. Having reliable IT support is crucial for any medical practice. Are you a chiropractic practice owner wanting to improve your practice, gain guidance on ownership, or increase your revenue? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro     🎙 Listen on Apple Podcasts // 🎙 Listen on Spotify 

SUMMARY: In this second part of “2024 Wrapped”, Dr. Mary Frances Duncan and her co-host, Kelsey, discuss challenges faced in 2024, including a significant brand transformation for Million Dollar Chiro, unexpected flooding at their chiropractic practice, and a major disruption in insurance claims processing due to a cyber attack on Change Healthcare. They reflect on the lessons learned from these experiences, emphasizing the importance of financial preparedness and adaptability in the face of unforeseen circumstances. They also discuss various aspects of running a chiropractic business, focusing on financial strategies, scheduling challenges, crisis management, and holiday planning. If you are a chiropractic practice owner, these are definitely highs and lows of the past year that you can relate to! TAKEAWAYS: Reflecting on wins helps in recognizing growth and areas for improvement. Maintaining a positive attitude is key to overcoming obstacles that practice ownership will bring, and it is so important to be able to pivot and improvise. Setting clear goals for 2025 will help in continued growth. 2024 was a challenging year for practice owners. Having a cash backup is crucial for when an unexpected crisis arises - in our case, this was useful during Hurricane Helene, unexpected office flooding, and a major insurance claims processing disruption. In light of the Change Healthcare cyber attack, Dr. Duncan recommends considering cyber insurance for business protection. Plan holiday activities well in advance. Teamwork is vital during challenging times. Learn from past mistakes to improve future planning. Are you a chiropractic practice owner wanting to improve your practice, gain guidance on ownership, or increase your revenue? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts // 🎙 Listen on Spotify 

SUMMARY: Welcome, 2025! In this week’s episode, Dr. Duncan and Kelsey revisit the memorable moments in our podcast, business, and practice from last year. They breakdown the wins, the losses, and how they could improve overall in Dr. Duncan’s 9th year of practice at Simply Southern Chiropractic Center and in the inaugural year of Million Dollar Chiro. In this first episode of 2025, they discuss the reason behind why Million Dollar Chiro was founded and takeaways from 2024. TAKEAWAYS: Million Dollar Chiro was launched in 2024 in efforts to help other chiropractic practice owners reach at least a million dollars in practice collections. Our online course provides a framework for chiropractic practice owners on how to effectively run and scale a chiropractic practice. Hiring the right team members, effective staff management, and staff retention is they KEY to having a successful chiropractic clinic. Cross-training staff members is essential to keeping the practice running smoothly. Having an organized marketing strategy and marketing team is crucial to growing your practice. Are you a chiropractic practice owner wanting to improve your practice, gain guidance on ownership, or increase your revenue? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts // 🎙 Listen on Spotify 

SUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan and Kelsey continue their discussion on staff appreciation. They emphasize that staff appreciation is not just for the holidays, but is important year-round. Dr. Duncan shares how in her clinic, they celebrate work anniversaries for her staff and doctors all throughout the year. This a great strategy because not only is it important to recognize your staff’s hard work, but it helps improve staff retention, which is key to a successful clinic. They wrap up the conversation with how different generations show appreciation in different ways, and it’s important to keep those differences in mind. TAKEAWAYS: Celebrating staff during the holiday season can enhance team morale and cohesion and fosters a positive workplace culture. Work anniversaries are worth celebrating because staff deserve to be recognized for their hard work and it helps promote staff retention. Generational differences can influence perceptions of appreciation. It’s important to plan early in the year for holiday staff celebrations and potential monetary bonuses.  Are you a chiropractic practice owner wanting to improve your practice, gain guidance on ownership, or increase your revenue? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts // 🎙 Listen on Spotify 

SUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan and Kelsey discuss a topic that comes up every holiday season: staff appreciation. Staff appreciation is crucial because without your staff helping you run your practice, then there is no practice to run. In part one of a two-part episode, Dr. Duncan shares ways that she shows appreciation to her staff ranging from an annual office Christmas party and the importance of celebrating work anniversaries. She also brings up that as a practice owner, it’s common to feel unappreciated by your staff, and that this is just an unfortunate reality of being a business owner. TAKEAWAYS: It’s important to make staff feel appreciated because they are a crucial part of your office’s ability to function. If you are going to spend money on staff appreciation, it’s important to keep your staff members’ preferences in mind to make your purchase worthwhile. In addition to monetary gifts, you can also show your staff appreciation in other ways such as office parties, celebrating work anniversaries, and giving out staff superlatives at the end of the year. Keep in mind that many of your staff members will likely be younger than you, and may not reciprocate your appreciation of them in ways that you might normally expect. Are you a chiropractic practice owner wanting to improve your practice, gain guidance on ownership, or increase your revenue? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts // 🎙 Listen on Spotify 

SUMMARY: This week on 'Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,' Dr. Duncan and Kelsey discuss the most effective marketing campaign Dr. Duncan runs every year in her own chiropractic practice: “The Holiday Gift of Health”. This campaign entails sending a personalized holiday card (either physical or digital) to every patient in the practice with a certificate for a free new patient appointment to “gift” to a loved one in their life. Dr. Duncan and Kelsey explain the nuances and stipulations of this campaign, a timeline for running this campaign, and tips on ways to set yourself up for success if you choose to run this campaign in your chiropractic clinic. TAKEAWAYS: The holiday season is a time for community engagement and giving back. The “Holiday Gift of Health” is a strategic initiative to attract new patients. Gaining new patients based on a referral from an existing patient can be the most effective way to retain a new patient. Personalized communication enhances patient relationships and loyalty. If you are going to run a holiday marketing campaign, it’s helpful to end the campaign on January 31st to give potential new patients enough time to schedule after the busy holiday season. Evolving marketing strategies can improve patient engagement and retention. Timing and appropriate planning is crucial for sending out holiday marketing materials. If you are a chiropractic student hoping to open your own clinic or a current practice owner wanting to improve your practice, gain guidance on ownership, and increase your revenue, you can enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL!  Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts // 🎙 Listen on Spotify 

SUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan discusses the ways you can approach the holidays with your patients, ranging from decorating your office, handling holiday schedules, gifts and celebrations for your staff, and ways to show appreciation to your vendors and local businesses who support your practice. She explores the unique challenges posed by holiday stress, the importance of maintaining consistent patient care, and the need for gratitude and acknowledgment towards both patients and staff. They discuss the marketing campaigns that Dr. Duncan’s office launch during the holiday season and the importance of showing your appreciation towards vendors and other small businesses who’ve helped support your business throughout the year. If you a chiropractic student hoping to open your own practice or a current practice owner wanting to improve your practice, gain guidance on ownership, and increase your revenue, you can enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts // 🎙 Listen on Spotify 

SUMMARY: This week on 'Million Dollar Chiro: The Podcast for Chiropractic Practice Owners', it’s all about chiropractic students! Dr. Duncan and Kelsey are in the holiday spirit and discuss three things that every chiropractic student should know before diving into practice. Dr. Duncan shares about her personal experience as a student at Palmer College of Chiropractic in Florida, highlighting how balancing work and study can lead to success as a practice owner. This conversation is filled with practical advice and insights for aspiring chiropractors like the importance of multitasking, why high volume practices are important, and tips on the business side of chiropractic care. If you’re a current chiropractic student, this is a can’t-miss episode! TAKEAWAYS: Maxing out low interest federal student loans can be beneficial for opening a future practice. Working in a high volume practice is crucial for success. Diagnoses are less important than the ability to provide care. Balancing work and study is possible and can be rewarding. Prioritization is key to managing time effectively. Financial planning is essential for future practice owners. Building a support network during school is invaluable. Are you a chiropractic student hoping to open your own practice or a current practice owner wanting to improve your practice, gain guidance on ownership, or increase your revenue? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts // 🎙 Listen on Spotify   

SUMMARY: In this episode of 'Million Dollar Chiro: The Podcast for Chiropractic Practice Owners', Dr. Duncan discusses the importance of executive coaching for chiropractic practice owners. She shares her experiences undergoing professional coaching and how it’s guided and shaped her as a business owner, specifically on the topic of marketing your practice. This episode covers the necessity of digital marketing in today's business landscape, the choice between hiring marketing agencies versus individual vendors, and the significance of building a specialized marketing team. Dr. Duncan and Kelsey also highlight the need for effective management of marketing vendors and the new role AI plays in marketing. The episode concludes with a focus on adapting to changing marketing trends and the importance of investing in marketing for sustainable growth. Are you a chiropractic practice owner wanting to improve your practice, gain guidance on ownership, or increase your revenue? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan! TAKEAWAYS: Coaching is essential for personal and professional growth, especially for business owners. Digital marketing is a must for modern chiropractic practices. Hiring specialized vendors can enhance marketing effectiveness and building a strong online presence is non-negotiable. Staying updated with marketing trends is vital for success. Networking and grassroots marketing still hold value for brick and mortar service-based industries. Continuous learning and adaptation are key in business. AI tools can enhance digital marketing efforts. It's essential to evaluate candidates thoroughly during the interview process. Setting clear expectations is crucial for remote vendors. Test projects can help assess a potential vendor's fit for a role. Coaching can provide valuable insights for business growth, and continuous learning is important for practice owners. Building a supportive team culture is essential. LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts // 🎙 Listen on Spotify 

SUMMARY: In part two of “Preparing Your Practice for a Crisis” on 'Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan and her executive assistant, Kelsey, discuss the ways you can prepare your practice for a crisis or natural disaster. The conversation emphasizes the need for calm leadership and effective communication during emergencies, as well as practical strategies for future preparedness. Dr. Duncan emphasizes the need for cash reserves, the responsibility of business owners towards their staff, and the significance of community support. Dr. Duncan shares her personal experience from Hurricane Helene highlighting lessons learned and offering advice for new clinic owners on how to prepare for future crises. TAKEAWAYS: Operational challenges arise immediately after a disaster, affecting patient care. It’s important to have a plan in place for dealing with power outages, how you’ll contact your patients, and ways you’ll revise your schedule. Financial preparedness is crucial for sustaining a business during crises. Having a cash reserve or line of credit at your bank can ensure you have funds to pay for any unexpected costs or your staff’s payroll. Business owners must prioritize their staff's well-being and safety. This may mean temporarily closing or adjusting office hours. Operational continuity is essential during crises and as a business owner, you need to be a calm, sturdy leader for your team. Are you a chiropractic practice owner wanting to improve your practice, gain guidance on ownership, or increase your revenue? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts // 🎙 Listen on Spotify 

SUMMARY: In this episode of 'Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan and her executive assistant, Kelsey, discuss the importance of having your chiropractic practice ready for a crisis, specifically natural disasters. This episode is inspired by the recent impact of Hurricane Helene on Dr. Duncan's chiropractic clinics in the Upstate of South Carolina and the surrounding communities in Western North Carolina. Dr. Duncan explains how she dealt with power and internet outages at her clinics for multiple days, office flooding, handling her staff, and rescheduling large numbers of patient appointments. They talk through the logistics of preparing your practice for any building damage that can happen as a result of natural disasters and/or inclement weather in your area, what temporarily closing your chiropractic office can look like, and the importance of staying in constant communication with your patients via social media and your website. TAKEAWAYS: Control the controllables. You cannot control the outcome of a natural disaster, but what you can control is how you prepare for natural disasters. A crisis or natural disaster can happen quickly, so it’s important to have a plan for your office building, staff, and handling any potential closures. If you are expecting power outages due to inclement weather, it’s imperative to print out your upcoming schedules and patient contact information. Social media is an important tool for staying in communication with your patients, especially for times out power and cell-service outages. Are you a chiropractic practice owner wanting to improve your practice, gain guidance on ownership, or increase your revenue? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts // 🎙 Listen on Spotify 

SUMMARY: In this second installment, Dr. Duncan and Kelsey discuss two more book recommendations for chiropractic practice owners. The first book is Never Lose an Employee Again: The Simple Path to Remarkable Retention by Joey Coleman. The book focuses on the challenges of staff management and provides strategies for finding and keeping great talent. The second book is You Can’t Teach Hungry by John Morgan, the owner of the mega law firm Morgan & Morgan. This book outlines the characteristics of a successful entrepreneur and discusses the importance of having a clear vision for what you want to grow your business into. It is a great motivating read for any business owner, no matter what season of ownership they are in. TAKEAWAYS: Finding and keeping great talent is one of the greatest challenges for chiropractic practice owners. Creating a positive first impression and a welcoming onboarding experience is crucial for employee retention. Employees may experience “hire's remorse” after accepting a job offer, and it's important to address their concerns and make them feel valued. Ongoing engagement and appreciation are key to retaining employees long term. Engage with your employees and do things for them to create a positive work environment, even if you don't want to. Be obsessed with your business and have a fear of failure to be a successful entrepreneur. Develop professional competence and be the best at what you do. Have a plan for success and set goals for your practice. Ready to take your business or chiropractic practice to the next level? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts // 🎙 Listen on Spotify 

SUMMARY: After a brief summer break, class is BACK in session! Dr. Duncan and Kelsey are back for the fall and ready to break down all things ownership, chiropractic business, and entrepreneurship. This week, Dr. Duncan shares two books that have helped her develop a vivid vision for her company’s growth and how other chiropractic practice owners can implement the same strategies to grow their businesses. The first book is Who Not How by Dan Sullivan, which emphasizes the importance of delegating tasks and finding the right people to help achieve goals. The second book is Buy Back Your Time by Dan Martell, which focuses on reclaiming freedom and building an empire by hiring the right team members. Dr. Duncan shares personal experiences and insights on the importance of delegation and hiring the right people. In this conversation, Dr. Duncan and Kelsey discuss the importance of hiring and delegating tasks to free up time for the chiropractic business owner. Both books provide great strategies for chiropractic practice owners to grow their businesses. TAKEAWAYS: Delegating tasks and finding the right people to help can lead to business growth and success. Knowing your 'buyback rate' can help determine when it's financially feasible to hire help. Recognizing your pain point and hiring an executive assistant can greatly improve productivity and efficiency. Hiring team members involved in the delivery of your product or service can help scale your business. Delegation and hiring the right people are crucial for chiropractic practice owners to focus on high-earning tasks and achieve sustainable growth. Hiring and delegating tasks is crucial for freeing up time for the chiropractic business owner. The four key hires for a scaling and growing a chiropractic office are an executive assistant, another chiropractor, a marketing team (or someone to oversee all your marketing vendors), and an intake person who’s role is specifically to bring in new patients. Female business owners may need personal assistance to manage additional responsibilities. Reading Who Not How and Buy Back Your Time provide valuable insights on time management and scaling a business. Ready to take your business or chiropractic practice to the next level? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts // 🎙 Listen on Spotify 

SUMMARY: In this second part of our marketing episode, Dr. Duncan discusses three more marketing mistakes you should stop making as a chiropractic practice owner. Specifically, she instructs listeners to stop assuming that their social media follower count correlates with business success, to stop overlooking the importance of cultivating a professional brand online, and to stop using stock photos on their websites and social media. If you are a soon-to-be chiropractic school graduate, a chiropractor, or a practice owner wanting one-on-one coaching with Dr. Duncan, she is here to help take your chiropractic practice from surviving to thriving! TAKEAWAYS: Focus on building relationships in the community for long-term success Don't assume that social media following directly correlates with business success Personal branding is important for chiropractors to connect with their community. Use real, authentic content in social media and website marketing. Avoid using stock photos and invest in local lifestyle photographers for a more genuine representation of your practice. Ready to take your business or chiropractic practice to the next level? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts // 🎙 Listen on Spotify 

SUMMARY: In this first segment of a two-part episode, Dr. Duncan discusses four marketing mistakes to STOP making in your chiropractic practice. Specifically, she instructs listeners to stop doing the marketing themselves, stop attending health fairs, stop marketing at the wrong places like gyms and yoga studios, and stop playing the short game in marketing instead of the long game. TAKEAWAYS: Outsource your marketing to professionals who went to school for marketing Avoid participating in health fairs or hosting events at gyms or yoga studios Focus on building relationships in the community for long-term success Don't assume that a large social media following directly correlates with business success Follow up and follow through with potential patients to build a strong patient base Personal branding is important for chiropractors to connect with their community Use real, authentic content in social media and website marketing Invest in local lifestyle photographers for a more genuine representation of your practice If you are a soon-to-be chiropractic school graduate, a chiropractor, or chiropractic practice owner wanting one-on-one coaching with Dr. Duncan, she is here to help take your chiropractic practice from surviving to thriving. Enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts // 🎙 Listen on Spotify 

SUMMARY: In this podcast episode Dr. Duncan discusses personal branding - what it is and why it is important. She covers topics such as branding yourself as a clinic owner, the role of social media in personal branding, common mistakes chiropractors make, and the importance of separating personal and professional social media accounts. She emphasizes the need for a strong online presence and the impact it can have on attracting patients and hiring staff. TAKEAWAYS: Personal branding is important for chiropractic practice owners as it helps generate patients and attract staff members. People connect with people. Potential patients and team members want to know the face behind a brand. Separate personal and professional social media accounts for professionalism. Having a strong online presence, including a website and active social media accounts, is crucial in today's digital age. Avoid discussing controversial topics on your clinic's social media account and focus on promoting your office and the services you offer. Be mindful of what you post online; what you post on the is permanent. Ready to take your business or chiropractic practice to the next level? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro    🎙 Listen on Apple Podcasts // 🎙 Listen on Spotify