People of Substance by LemonSkies

In this episode, David Rhode shares his journey from the corporate world to becoming a writer, professor, and advisor to nonprofits. He brings a unique perspective on how branding principles apply to mission-driven organizations and how smaller organizations can sharpen their message.We also discuss key pain points nonprofits face, including strategic planning, board development, and fundraising.David reflects on his experience teaching at the University of Pennsylvania and shares insights from his book Passion Isn’t Enough: A Practical Guide for Nonprofit Leaders, which focuses on helping nonprofit leaders move beyond passion to develop clear strategies, stronger organizations, and greater impact.Stories of Substance by LemonSkies on Substack: thinking out loud about social good, big ideas, people who inspire, stories that move us, and small acts of caring that matter.Learn more about ⁠⁠⁠⁠⁠⁠⁠LemonSkies and our work with mission-driven organizations⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow ⁠⁠⁠⁠⁠⁠⁠Olga Moshinsky Woltman⁠⁠⁠⁠⁠⁠ on LinkedIn.

On this episode of People of Substance by LemonSkies, I sat down with Tim Parsons. Tim is a connector of people and ideas, champion of community, and proud owner of six cats (yes, six — and he has a favorite).Tim has spent his career thinking deeply about how to get people genuinely involved in causes they care about and creating gathering spaces — like the Social Impact Supper Club — for social impact folks to think out loud together.We get into volunteering, why lumping everyone into a single "volunteer" identity does a disservice, and a recently released metric that puts the value of a volunteer hour at $34 — and why that number, however well-intentioned, might be asking the wrong question. We also talk about video, storytelling, and what it takes to build community that actually sticks.Good conversation with a genuinely good human. Enjoy!About People of Substance & LemonSkies People of Substance is a podcast from LemonSkies, hosted by Olga Moshinsky Woltman. Each episode features candid conversations with nonprofit leaders who are making a real difference—sharing what’s working, what’s hard, and what keeps them going.Stories of Substance by LemonSkies on Substack: thinking out loud about social good, big ideas, people who inspire, stories that move us, and small acts of caring that matter. Learn more about ⁠⁠⁠⁠⁠⁠LemonSkies and our work with mission-driven organizations⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow ⁠⁠⁠⁠⁠⁠Olga Moshinsky Woltman⁠⁠⁠⁠⁠ on LinkedIn.

Watch this episode and you too can become a LinkedInfluencer. (not actually) On this episode of People of Substance by LemonSkies, Anthony Jones, one of the OGs in this space, and I unpack what personal brand really means. We talk about how to use LinkedIn strategically without becoming THAT person and how to build trust, not just visibility. It's all about real relationships not the algorithms.Whether you’re a nonprofit leader, founder, consultant, or a young professional trying to grow your presence online while staying keeping it authentic, this episode will help you think how you show up, online and IRL. Enjoy! About People of Substance & LemonSkies People of Substance is a podcast from LemonSkies, hosted by Olga Moshinsky Woltman. Each episode features candid conversations with nonprofit leaders who are making a real difference—sharing what’s working, what’s hard, and what keeps them going.Stories of Substance by LemonSkies on Substack: thinking out loud about social good, big ideas, people who inspire, stories that move us, and small acts of caring that matter.Learn more about ⁠⁠⁠⁠⁠LemonSkies and our work with mission-driven organizations⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow ⁠⁠⁠⁠⁠Olga Moshinsky Woltman⁠⁠⁠⁠ on LinkedIn.

Nick Ellinger and I covered a lot of ground in this one!We dig into omnichannel marketing, optimization beyond A/B testing, and tapping new audience segments. We also talk about AI—not as a replacement for humans, but as a tool for working faster and better. One-to-one customization is the goal, but you can't keep infinite versions in your head. AI can. Nick describes it like having interns on every desktop, or really, infinite droves of interns helping with research, copy, and ideas.Stories of Substance by LemonSkies on Substack: thinking out loud about social good, big ideas, people who inspire, stories that move us, and small acts of caring that matter.Learn more about ⁠⁠⁠⁠LemonSkies and our work with mission-driven organizations⁠⁠⁠⁠⁠⁠Follow ⁠⁠⁠⁠Olga Moshinsky Woltman⁠⁠⁠ on LinkedIn.

Revisiting one of our favorite conversations with Jessi Marsh, CEO at Will Allen Foundation. Jessi talks about her professional path, the strength forged through her cancer diagnosis, shares experiences a world away visiting a leprosy colony, and teaches us about Pittsburgh-lore. We talk resilience, empathy, and the moments that shaped her path.About People of Substance & LemonSkies People of Substance is a podcast from LemonSkies, hosted by Olga Moshinsky Woltman. Each episode features candid conversations with nonprofit leaders who are making a real difference—sharing what’s working, what’s hard, and what keeps them going.These are the stories behind the strategies—insights for anyone working to move missions forward in the social good space.Stories of Substance by LemonSkies on Substack: thinking out loud about social good, big ideas, people who inspire, stories that move us, and small acts of caring that matter.Learn more about ⁠⁠⁠LemonSkies and our work with mission-driven organizations⁠⁠⁠Follow ⁠⁠⁠Olga Moshinsky Woltman⁠⁠ on LinkedIn.

"Collaboration isn’t just a nice-to-have, it’s how we grow stronger together."In this episode of People of Substance by LemonSkies, we sit down with Raeshawn Crosson, Executive Director of DMAW, to explore what it takes to lead with purpose, intention, and impact. Raeshawn shares her experience building sustainable systems, planning for long-term success, and diversifying revenue streams all while keeping teams motivated and aligned.About People of Substance & LemonSkies People of Substance is a podcast from LemonSkies, hosted by Olga Moshinsky Woltman. Each episode features candid conversations with nonprofit leaders who are making a real difference—sharing what’s working, what’s hard, and what keeps them going.These are the stories behind the strategies—insights for anyone working to move missions forward in the social good space.Learn more about ⁠⁠⁠LemonSkies and our work with mission-driven organizations⁠⁠⁠Follow ⁠⁠⁠Olga Moshinsky Woltman⁠⁠

How do you take a bold idea and turn it into lasting social impact?In this episode of People of Substance by LemonSkies we sit down with Leah Kral, author of Innovation for Social Change. Our conversation is about what drives meaningful innovation in the nonprofit world and how her own journey shaped her insights into creativity, collaboration, and results that stick.About People of Substance & LemonSkies People of Substance is a podcast from LemonSkies, hosted by Olga Moshinsky Woltman. Each episode features candid conversations with nonprofit leaders who are making a real difference—sharing what’s working, what’s hard, and what keeps them going.These are the stories behind the strategies—insights for anyone working to move missions forward in the social good space.Learn more about ⁠⁠LemonSkies and our work with mission-driven organizations⁠⁠Follow ⁠⁠Olga Moshinsky Woltman⁠

Welcome to this episode of People of Substance by LemonSkies! Holly Claytor has been with Special Olympics Virginia for nearly two decades — organization has that effect on most people it touches. We talk about connection to mission and belonging. As Holly says, “It’s been really exciting to see how we can come together and do different work in the community around inclusion,” and she reminds us that “everyone has a gift — you just have to see it."About People of Substance & LemonSkiesPeople of Substance is a podcast from LemonSkies, hosted by Olga Moshinsky Woltman. Each episode features candid conversations with nonprofit leaders who are making a real difference—sharing what’s working, what’s hard, and what keeps them going.These are the stories behind the strategies—insights for anyone working to move missions forward in the social good space.Learn more about ⁠LemonSkies and our work with mission-driven organizations⁠Follow ⁠Olga Moshinsky Woltman⁠

Too much of fundraising focuses on the ask. Jen Wasem is focused on what happens after.In this episode of People of Substance by LemonSkies, we talk about donor relationships, how to build them and how to keep them. Jen shares how she helps nonprofits connect supporters to the mission in ways that are personal, timely, real, and at times unexpected. Yes, even if it means inviting your donor to lunch under a leaky roof (guess who got a brand new roof a week later?).If you're in nonprofit fundraising or comms, and you’re rethinking how you engage donors year-round, not just in a campaign crunch, this is a great episode for you.About People of Substance & LemonSkiesPeople of Substance is a podcast from LemonSkies, hosted by Olga Moshinsky Woltman. Each episode features candid conversations with nonprofit leaders who are making a real difference—sharing what’s working, what’s hard, and what keeps them going.These are the stories behind the strategies—insights for anyone working to move missions forward in the social good space.Learn more about LemonSkies and our work with mission-driven organizationsFollow Olga Moshinsky Woltman

“The future of nonprofit work depends on welcoming new voices and fresh expectations. That’s how we’ll keep evolving and making real change.”On this episode of People of Substance by LemonSkies, we talk with Jen Newmeyer about the big shifts shaping nonprofit work—from the tidal wave of AI to how we can engage more nonprofit professionals as sector leaders.Jen shares her own path to where she is today, and what it’s like to juggle multiple roles as an author, industry leader, and hands-on practitioner. We also dive into her latest book, Digital Fundraising Transformation, and unpack what digital maturity means for organizations looking to stay relevant in a fast-changing world.About People of Substance & LemonSkies People of Substance by LemonSkies brings you real, unscripted stories from remarkable leaders driving change in the nonprofit world. In each episode, guests share their experiences, discussing challenges, innovations, and the personal stories behind their impact in the social good sector.Learn more about ⁠⁠⁠⁠⁠⁠⁠⁠⁠LemonSkies' work to help good causes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Olga Moshinsky Woltman⁠⁠⁠⁠

"In fundraising writing, you don’t have that tangible product. You’re asking someone to make a decision in their heart to support something, to support an idea."This one is for all you fundraisers and communicators. In this episode of People of Substance by LemonSkies, Maddie Nance shares valuable insights into the art of effective fundraising. Maddie emphasizes the importance of connecting emotionally, appealing to people's hearts, not just educating them with data points and information. She offers her perspective on what makes fundraising writing truly impactful, highlighting how emotional resonance drives donor decisions and creates long-term engagement. Have a listen and try it out.About People of Substance & LemonSkies People of Substance by LemonSkies brings you real, unscripted stories from remarkable leaders driving change in the nonprofit world. In each episode, guests share their experiences, discussing challenges, innovations, and the personal stories behind their impact in the social good sector.Learn more about ⁠⁠⁠⁠⁠⁠⁠⁠LemonSkies' work to help good causes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Olga Moshinsky Woltman⁠⁠⁠⁠

How can nonprofits harness the power of AI without losing their humanity? What does artificial intelligence really mean for the social sector in practice? On this episode of People of Substance by LemonSkies, Olga Woltman talks with Nathan Chappell and Scott Rosenkrans, authors of newly released (best selling!) The Nonprofit Guide to the Use of AI: A Comprehensive Guide to Implementing Artificial Intelligence in Nonprofits. AI is much talked about and also greatly misunderstood topic. We explore practical applications, ethical pitfalls, and how to begin implementing AI with intention and without getting overwhelmed. Will you be an AI expert by the end of this episode? Don't be ridiculous, of course not. But you will be motivated to dig deeper and exploring this topic in earnest. Carry on then.About People of Substance & LemonSkies People of Substance by LemonSkies brings you real, unscripted stories from remarkable leaders driving change in the nonprofit world. In each episode, guests share their experiences, discussing challenges, innovations, and the personal stories behind their impact in the social good sector.Learn more about ⁠⁠⁠⁠⁠⁠⁠⁠LemonSkies' work to help good causes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Olga Moshinsky Woltman⁠⁠⁠⁠

“I know that I felt my self-esteem rise after my team won oreven if we lost and I played well. Or when my coach told me that I improved on that one little thing we’d been working on in practice over the weeks. Some of those critical life skills you learn through sports prepare you for the everyday activities you go through as you're growing up.”On this episode of People of Substance by LemonSkies,we dive into the extraordinary journey of Khalid Cannon. Khalid grew up on a farm in Alabama to playing football at Yale, his story that’s nothing short of inspiring. Sports have the power to open doors, shape character, and create lasting change, and Khalid’s story is living proof. Today, Khalid is channeling everything he learned on and offthe field into making a real difference as the President and Chief Program Officer of Put Me In!, a nonprofit dedicated to expanding access to sports for children whose parents are incarcerated. You will want to hear how sports and social good come together, this is an episode you won’t want to miss.About People of Substance & LemonSkies People of Substance by LemonSkies brings you real, unscripted stories from remarkable leaders driving change in the nonprofit world. In each episode, guests share their experiences, discussing challenges, innovations, and the personal stories behind their impact in the social good sector.Learn more about ⁠⁠⁠⁠⁠⁠⁠LemonSkies' work to help good causes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Olga Moshinsky Woltman⁠⁠⁠

Imagine turning gaming into a career. That’s exactly where this week’s People of Substance by Lemon Skies guest, Lou Adducci, finds himself. Lou started his career in the performing arts, both on and off stage, before transitioning into gaming—not just as a hobby, but as a way to help nonprofits build community and fundraise.A big part of our conversation focused on the importance of building authentic, meaningful communities. (Hint: you can't just set up a profile and start asking for money inside Fortnite.)About People of Substance & LemonSkies People of Substance by LemonSkies brings you real, unscripted stories from remarkable leaders driving change in the nonprofit world. In each episode, guests share their experiences, discussing challenges, innovations, and the personal stories behind their impact in the social good sector.Learn more about ⁠⁠⁠⁠⁠⁠LemonSkies' work to help good causes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Olga Moshinsky Woltman⁠⁠⁠

This week on People of Substance by LemonSkies: Kristine Templin. The topic we tackle head on is old age.Aging makes us uncomfortable. We never think it will be us, but many seniors live alone and are isolated and lonely. For them, a delivery from Meals on Wheels volunteers is more than a hot meal, it is a connection to the world.Kristine has worked with some of the most impactful. For the past decade, she has been leading marketing and development for Meals on Wheels. About People of Substance & LemonSkies People of Substance by LemonSkies brings you real, unscripted stories from remarkable leaders driving change in the nonprofit world. In each episode, guests share their experiences, discussing challenges, innovations, and the personal stories behind their impact in the social good sector.Learn more about ⁠⁠⁠⁠⁠LemonSkies' work to help good causes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Olga Moshinsky Woltman⁠⁠⁠

Amina Mohamed is on a mission to equip young women inUganda with skills (and cameras) to tell stories and get jobs in traditionally male dominated media field. Amina started her career in Canadian film and television industry and founded ⁠Cameras for the Girls⁠. She is breaking barriers in journalism and media. In this episode, Amina talks about returning to Uganda, a homeland she barely knew, the power of photography, and the ethical challenges of AI in media.🎧 Tap play to dive in. About People of Substance & LemonSkies People of Substance by LemonSkies brings you real, unscripted stories from remarkable leaders driving change in the nonprofit world. In each episode, guests share their experiences, discussing challenges, innovations, and the personal stories behind their impact in the social good sector.Learn more about ⁠⁠⁠⁠LemonSkies' work to help good causes⁠⁠⁠⁠⁠⁠⁠⁠Follow Olga Moshinsky Woltman⁠⁠ 

Video has the power to move and bring stories to life. But are nonprofits using it effectively?On this episode of People of Substance by LemonSkies, filmmaker and storyteller Daniel Sagona, founder of Keepers of the Story, joins Olga Moshinsky Woltman to explore:🎥 What makes a strong narrative—and how video stands apart from other storytelling mediums🎥 How nonprofits can use video authentically and ethically—and the common mistakes to avoid🎥 Daniel creative process & the most memorable stories from his career.🎥 His journey into filmmaking for social good and what drives his passion for impact🎧 If you’re looking to enhance your nonprofit’s storytelling and connect with your audience, have a listen!About People of Substance & LemonSkies People of Substance by LemonSkies brings you real, unscripted stories from remarkable leaders driving change in the nonprofit world. In each episode, guests share their experiences, discussing challenges, innovations, and the personal stories behind their impact in the social good sector.Learn more about⁠⁠ LemonSkies' work to help good causes⁠⁠⁠⁠Follow Olga Moshinsky Woltman⁠

What does it mean to rebuild and not just survive, but truly thrive? This week's guest has grit, grace, and spunk. On this episode of People of Substance Olga sits down with Jessi Marsh, CEO of Will Allen Foundation. Jessi's journey spans a stage four cancer diagnosis, life-changing work in the nonprofit sector, and an unforgettable experience visiting an Indian leprosy colony. Oh, and for a bit of fun, Jessi will introduce you to a few 'Pittsburghese' speak and traditions.Have a listen, this conversation is touching, inspiring, and fun all at the same time.About People of Substance & LemonSkies People of Substance by LemonSkies brings you real, unscripted stories from remarkable leaders driving change in the nonprofit world. In each episode, guests share their experiences, discussing challenges, innovations, and the personal stories behind their impact in the social good sector.Learn more about⁠ LemonSkies' work to help good causes⁠⁠Follow Olga Moshinsky Woltman

Does your nonprofit measure ROI?We often hear that nonprofits should operate more like businesses — but when it comes to impact, ROI doesn't tell the full story. It’s too simple, too linear to capture the ripple effects of meaningful change. Still, measuring impact and embracing accountability remain crucial.This week on People of Substance by LemonSkies, we dive into Return on Mission with Emily Teixeira, Executive Director at Politisit — think Politics + Babysit (no, they don’t babysit politicians). Politisit helps remove barriers to civic participation by covering childcare costs, ensuring more voices are heard where decisions are made.Emily’s path to the nonprofit world is anything but conventional — from defense to yoga to leading a mission-driven organization. Tune in for a sharp, thoughtful conversation about what true impact really looks like.

This week on People of Substance by LemonSkies, Olga Moshinsky Woltman sits down with Lonnie Snyder, an innovative leader and a remarkable human. They first met while working at Special Olympics, and now Lonnie is leading technology for the 2026 Special Olympics USA Games in Minneapolis. But his story isn’t just about tech. A single moment at a Special Olympics event changed his life forever. He and his wife, Michelle, were raising teens and preparing for an empty nest. Then, Lonnie heard a story that hit him so deeply, he walked out of that room with a new mission: to adopt a child in need of a home. That decision led them to welcome Miles, Magnolia, and Maddie into their family.They talk about leadership, purpose, and how technology can build a more inclusive world. THANK YOU! This episode is supported by Nuclavis. Traditional peer-to-peer fundraising platforms can fall short in mobile engagement and that’s where Nuclavis steps in adding that additional layer that helps nonprofits engage participants to raise more money for great causes. Thank you for your support! Learn about LemonSkies at Lemon-Skies.com People of Substance by LemonSkies is not your average nonprofit podcast. Hosted by Olga Moshinsky Woltman, this show brings you real, unscripted stories from remarkable leaders driving change in the nonprofit world. In each episode, guests share their experiences, discussing challenges, innovations, and the personal stories behind their impact in the social good sector.Learn more about LemonSkies' work to help good causesFollow Olga Moshinsky Woltman

What kind of nonprofit are you? When it comes to sustainable giving, there are three main types and today's guest, Dave Raley, breaks it down.On this episode ofPeople of Substance by LemonSkies, Olga Moshinsky Woltman dives into the world of sustainer giving with Dave Raley, an expert on the subject and author ofThe Rise of Sustainable Givingbook released just earlier this month. Beyond fundraising, this episode explores how nonprofits can innovate, think long-term, and build stronger relationships with their supporters.Listen in for insights, aha moments, and maybe even a few hot takes.

Adva Priso is a digital strategist and one of the smartest people in the nonprofit biz. In this conversation your host, Olga Moshinsky Woltman, sits down with Adva to talk about her non-linear journey to nonprofit work, omni-channel strategies, what organizations she works with saw in December, and much more. People of Substance by LemonSkies is not your average nonprofit podcast. Hosted by Olga Moshinsky Woltman, this show brings you real, unscripted stories from remarkable leaders driving change in the nonprofit world. In each episode, guests share their experiences, discussing challenges, innovations, and the personal stories behind their impact in the social good sector. Long standing series have been streaming on LinkedIn but now available wherever you access your podcasts. www.Lemon-Skies.com https://www.linkedin.com/in/olgawoltman/ https://www.linkedin.com/company/lemonskies

Preview of conversation with Adva Priso. Adva is a digital strategist and one of the smartest people in the nonprofit biz. How does she keep up with everchanging trends? Have a listen, the rest of this episode drops on Friday, Feb 7. People of Substance by LemonSkies is not your average nonprofit podcast. Hosted by Olga Moshinsky Woltman, this show brings you real, unscripted stories from remarkable leaders driving change in the nonprofit world. In each episode, guests share their experiences, discussing challenges, innovations, and the personal stories behind their impact in the social good sector. Long standing series have been streaming on LinkedIn but now available wherever you access your podcasts. www.Lemon-Skies.com https://www.linkedin.com/in/olgawoltman/ https://www.linkedin.com/company/lemonskies