Pitch & Tell

What does it take to turn a simple idea into one of Arizona’s most iconic destinations?In this episode of Pitch and Tell, Robyn Patterson sits down with Perry Rea, founder of Queen Creek Olive Mill, to break down how he built one of the largest olive oil producers in the country right here in Arizona.Perry shares the unexpected moment that sparked the idea, how a background in the automotive industry translated into building a farm based business, and why storytelling not selling is the key to long term success.They also get into:How the Olive Mill became a true agritourism experienceWhy consistency in PR and media exposure matters more than viral momentsThe philosophy of if you tell the story right you do not have to sellBuilding a brand rooted in authenticity family and product integrityWhat is next including a new concept coming to ArcadiaIf you are building a brand, this episode is a masterclass in turning a product into an experience and using media the right way.

In this episode of Pitch and Tell, Robyn Patterson sits down with Mack Media Relations Account Manager Tori Karlic to break down how PR professionals actually view what’s happening in the news, on social media, and across pop culture.From reality TV drama to celebrity controversies, they talk through how these situations are handled behind the scenes and what brands and public figures get right and wrong when responding.This episode dives into:How PR changes the way you see news, social media, and pop cultureThe Bachelorette controversy and what went wrong from a PR standpointWhy timing and messaging matter when videos resurfaceThe impact of poorly written statements and influencer-driven PR decisionsJustin Timberlake’s DUI footage and missed opportunities in responseHow brands and celebrities can better handle public backlashFollow Mack Media Relations @mackmediarelationsFollow Robyn Patterson @robynmpatFollow Tori Karlic @torikarlic

Welcome back to Pitch and Tell.In this episode, Robyn Patterson sits down with Megan Greenwood, founder of Greenwood Brewing, to talk about how she built her business from a home brew kit in her kitchen to a growing brand with a downtown Phoenix location and a second on the way.Megan shares her journey from engineering into entrepreneurship, how she carved out a unique position in a saturated market, and what it actually takes to build a brand that stands out.The conversation also dives into the role of public relations in business growth, including how to develop a story, when to invest in PR, and why visibility is critical at every stage of business.In this episode, we cover:• How Megan built a brewery from her garage• The importance of storytelling in a crowded market• What PR actually does for a business• When it makes sense to hire a PR agency• The difference between PR, marketing, and sales• How media, influencers, and visibility drive real growthIf you are a business owner, entrepreneur, or building a brand, this episode gives a real look at how to create momentum and get your business seen.Follow Mack Media Relations @mackmediarelationsFollow Robyn Patterson @robynmpatFollow Megan Greenwood @themegangreenwoodFollow Greenwood Brewing: @greenwoodbrew

In this episode of Pitch and Tell, Robyn Patterson sits down with one of Arizona’s most recognized restaurateurs, Chef Joey Maggiore.From growing up in the kitchen under his father to building concepts like Hash Kitchen, The Sicilian Butcher, and The Mexicano, Joey shares what it really takes to create restaurants that stand out, and stay relevant.This conversation goes beyond food. It’s about branding, media, and how to give people something worth talking about.Chef Joey breaks down:How PR and media exposure changed the trajectory of his careerWhy “giving people something to talk about” is the key to growthLessons learned from failed concepts and pivotsThe role of influencers and social media in today’s restaurant industryHow he builds experiences—not just menus—that drive demandHis approach to personal brand vs. business brandIf you’re a business owner, operator, or building a brand in a crowded market, this episode is a case study in how to cut through the noise.Follow Mack Media Relations: @mackmediarelationsFollow Robyn Patterson: @robynmpatFollow Chef Joey: @chefjoeymaggiore

Welcome to Pitch and Tell.In this first episode, we’re pulling back the curtain on the world of public relations and what actually happens behind the scenes.Host Robyn Patterson is joined by Erica Shipione, Senior Account Director at Mack Media, to talk about how they got into PR, how the industry has evolved, and why relationships still drive real results even in a world of AI and influencers.If you’ve ever wondered how brands get attention, land media coverage, or manage their reputation, this is a look at how it really works.Follow Mack Media Relations @mackmediarelationsFollow Robyn Patterson @robynmpatFollow Erica Shipione @ericaship