Secrets From The Scene

From backyard shows to First Avenue, Nate Walker has built a career as one of the Twin Cities’ go-to guitarists.In this episode, I sit down with Nate to talk about how he became one of the most in-demand side players in the Minneapolis scene.We get into his path from early gigs to touring, why going to shows and meeting people matters, and what actually makes someone valuable in a band beyond just being able to play the parts.Nate also talks about his early obsession with classic-rock guitar tones, working at the Green Room, teaching guitar, managing a busy gig schedule, and launching his Side Men Sessions project.Along the way, we cover:How Nate started getting his first real gigsWhy showing up to shows can lead to real opportunitiesWhat makes someone a great bandmateWhy preparation, attitude, and musicality matterHow to handle nerves and mistakes on stageWhy every gig can be a tryoutIf you’re trying to get more gigs, build stronger connections, or become the kind of musician people want to work with again and again, this episode is for you.Full show notes, links, & mentionsInterested in working with us on your next song?👋 ⁠https://helvigproductions.com/letsconnect⁠Connect with the Guest:🔗Featured Song:🎧Connect with Me:✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠Give Feedback:📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime.🙏 Thank YouThis podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene, Joey Biehn, and Zach Howard. I'm forever grateful. And thank YOU, for listening.Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

If you are trying to build an artist identity that feels bigger than just the songs, this episode is for you.This week on Secrets From the Scene, I sit down with dark-pop artist and producer EMM to talk about what “world-building” actually looks like as an independent artist. Not just the fun creative side, but the reality of it: the characters, visuals, lore, content strategy, teamwork, systems, risk-taking, and insane amount of labor it takes to pull off at a high level.EMM breaks down the thinking behind her current Black Diamond era, how she uses character-based writing to express rage and self-worth, and why building a full artistic universe gives her more freedom than simply releasing songs on their own. We also get into her early background, learning to produce herself, navigating collaboration as a woman in music, and how safety, trust, and creative control all shape the work.Beyond the artistry, this conversation gets into the modern music business in a very real way. We talk about content, provocation, algorithmic reach, fan connection, niche audiences, revenue streams, delegation, and why artists today often need much more than great music to stand out. EMM is honest about the pressure of visibility, the grind of doing things yourself, and the mindset it takes to keep building anyway.We also talk about where the industry may be headed next, especially as AI, social media, and audience behavior continue to change the value of music itself. If you have ever wondered what it takes to build a bold artistic identity in today’s landscape, there is a lot in this one.Full show notes, links, & mentionsInterested in working with us on your next song?👋 ⁠https://helvigproductions.com/letsconnect⁠Connect with the Guest:🔗 https://www.instagram.com/emminreallife/🔗 https://www.emminreallife.com/🔗 https://www.tiktok.com/@emminreallifeFeatured Song:🎧 Listen on SpotifyConnect with Me:✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠Give Feedback:📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime.🙏 Thank YouThis podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

This week on Secrets From the Scene, I’m joined by Aaron Mader and Jeff Allen of The Plastic Constellations.Since their band is coming back after more than 15 years, this ended up being a really fun conversation about friendship, memory, local music scenes, and what it feels like to step back into something that used to be such a huge part of your life. We talked about how the band started, what it’s been like to play together again after all this time, and how different music feels in your forties than it did in your twenties.We also got into the bigger-picture stuff around building a band then versus now: all-ages venues, promoting music before social media, the value of local scenes, and why real relationships still matter so much. Aaron and Jeff shared great stories about Foxfire, opening for Low at First Avenue while still in high school, and how a chance airport conversation with Craig Finn opened a door that changed the band’s trajectory.One of my favorite takeaways from this one was a line Aaron dropped near the end: a hang is a win. That idea kind of ties the whole episode together. Whether you’re trying to build a band, a creative career, or just a meaningful life with good people around you, there’s a lot in this conversation about showing up, playing the long game, and staying connected in person.Full show notes, links, & mentionsInterested in working with us on your next song?👋 ⁠https://helvigproductions.com/letsconnect⁠Connect with the Guest:🔗 https://instagram.com/lazerbeak🔗 https://instagram.com/jeffallenFeatured Song:"Bring What You Bring" by The Plastic Constellations🎧 Listen on Spotify👀 Watch on YouTubeConnect with Me:✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠Give Feedback:📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime.🙏 Thank YouThis podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

This week I’m joined by Robert Wilkinson, Ben Kaplan, and Bob Burns of the Flamin’ Oh’s for a conversation about Twin Cities punk and rock history, the scene around Jay’s Longhorn, Twin/Tone, Fat City, Oar Folkjokeopus, KQRS compilations, local studios, and the people behind the scenes who helped shape and amplify what was happening. We talk about how that late-’70s scene opened the door for original music in Minneapolis, what made the Flamin’ Oh’s stand out, and how a band stays alive for decades.We also get into the band’s early records, working with Chuck Statler on videos for “I Remember Romance” and “Stop,” and how those clips were among the earliest music videos featured on MTV when the channel was brand new. On top of all that, Robert shares an amazing story about meeting David Bowie after a 1974 St. Paul show, and the guys tell the story of the time they ended up serving as Chuck Berry’s backing band at Riverfest.Full show notes, links, & mentionsInterested in working with us on your next song?👋 ⁠https://helvigproductions.com/letsconnect⁠Connect with the Guest:🔗 Robert Wilkinson🔗 Flamin' Oh's Website🔗 Flamin' Oh's FacebookFeatured Song:🎧 I Remember RomanceConnect with Me:✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠Give Feedback:📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime.🙏 Thank YouThis podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

This week I am joined by Hank Donato, frontman of Beemer, and also a guy who has done a little bit of everything in the Twin Cities music world. We talk about the seasons of a music career, how priorities shift as life changes, and what it looks like to keep music meaningful even when it cannot be your whole life.Hank shares how he came up through the scene in John Chuck & The Class, spent years playing countless sideman gigs, and eventually ended up stepping into a newer chapter as a frontman. We also dig into the stuff that actually keeps sidemen working. Yes, chops matter, but Hank makes a great case that accuracy to the artist’s vision and being a good hang often matter even more.From there, we get into relationships and networks, how people grow together when it is real, and what happens when the “dream” starts to feel like a trap. We talk about parenthood, time constraints, identity, and why stepping back from full-time music does not have to mean stepping away from music.This is not an episode telling younger artists not to go for it. It’s the opposite. It’s about learning how to chase big dreams without tying your worth to outcomes, and how to build a relationship with music that can survive real life.How Hank built his career through the Twin Cities sceneThe underrated sideman skill set: serve the song, serve the vision, get your sound accurateWhy “good hang” is not fluff, it’s part of the jobHow networks really form when the relationships are deeper than businessReframing competition: keeping drive without falling into a scarcity mindsetParenthood and the question a lot of artists eventually face: where does music fall now?Survivorship bias, streaming-era pressure, and why the internet can distort what “success” looks likeA more sustainable definition of success that still feels ambitious and aliveHank’s 10-year vision, and why fun is not a consolation prizeHighlightsFull show notes, links, & mentionsInterested in working with us on your next song?👋 ⁠https://helvigproductions.com/letsconnect⁠Connect with the Guest:🔗 Hank Donato Instagram🔗 Beemer Instagram🔗 Garland Piano InstagramFeatured Song:“Closes In” by Beemer🎧 Listen on Spotify👀 Watch on YouTubeConnect with Me:✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠Give Feedback:📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime.🙏 Thank YouThis podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

Darnel Alexander is a soulful R&B singer and songwriter whose journey stretches from the 90s boy band era to a surprising second wind on TikTok.In this conversation, Darnel takes us back to his Seattle roots, the early talent show circuit, and his first group, Third Level, including the grind of learning the industry from the inside before anyone was paying attention. From there, he breaks down what it was really like being in the a cappella R&B group Second Nature: the rehearsals, the compromises, the pressure, and the lessons you only learn when you are sharing bills with major artists and trying to meet the standard night after night.Then we get into the moment everything changed. Darnel posts a raw Luther Vandross cover, a cappella in a parking garage, and it takes off. He shares what happened next: figuring out a repeatable approach to content, balancing covers with original music, handling accusations of lip-syncing once he started adding music, and staying grounded through the mind games of social media.We also talk about the deeper stuff that makes his story more than “went viral”: personal growth, confidence without ego, building discipline through fitness, vocal care, and what it looks like to pursue music while working a full-time job and raising kids. If you have ever felt like your window closed, this episode is a reminder that a second wind is real, especially when you are ready for it.In this episode, we cover:The real day-to-day of 90s group life: rehearsals, roles, compromise, and pressureWhat he learned from sharing stages with major acts and seeing true professionalism up closeWhy covers are not “cheating,” plus how to use them without getting stuckThe parking garage Luther cover that sparked a viral momentSocial media mind games, haters, algorithm swings, and staying consistent anywayFitness, discipline, and vocal care habits (including his no-dairy rule before shows)Making music while balancing a full-time job, fatherhood, and limited free timeConfidence, humility, and building a life that is actually goodFull show notes, links, & mentionsInterested in working with us on your next song?👋 ⁠https://helvigproductions.com/letsconnect⁠Connect with the Guest:🔗 Darnelalexandermusic.com🔗 Instagram🔗 YouTube🔗 TikTokFeatured Song:🎧 https://open.spotify.com/track/0KK3QEaUNYasQ19x17g5dd?si=6e7feb40a6b54e3fConnect with Me:✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠Give Feedback:📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime.🙏 Thank YouThis podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

Meghan Kreidler (Kiss The Tiger) joins Secrets From The Scene to unpack the thing that separates a decent set from a truly memorable live show: stage presence.Meghan talks about the early discomfort of being “herself” on stage, how acting tools translate (and sometimes do not translate) to the rock club, and why experimentation matters. We dig into physical embodiment, the power of stillness, and how intention changes everything. Meghan also shares how the band stays tight without forcing a uniform approach to movement, how she prepares mentally before shows, and why you sometimes have to commit first and let the emotions follow.We also get into the realities behind the momentum: managing expectations, avoiding the comparison trap, booking tours DIY, and what is actually worth spending money on as an independent artist.Plus: Kiss The Tiger’s annual I Love Lucy: Kiss The Tiger Pays Tribute to Lucinda Williams returns on Valentine’s Day (Feb 14, 2026) at the Turf Club with Molly Maher and Her Disbelievers, and we’ve got a ticket giveaway in this episode’s post.Why early shows can feel weird, even with an acting backgroundExperimentation vs overdoing it, and how to stay connected to the songStillness as a performance weapon“Commit first” as a way to lead the roomBand dynamics: what you can ask of bandmates (and what you cannot)Managing ambition without making yourself miserableDIY vs outsourcing: what to learn first, and what to hire outBest investments: photos, posters, shirt designs, and other “infrastructure”What to be cautious about with PR and rushed spendingMeghan’s stage presence “secret”: lean into the fearI Love Lucy: Kiss The Tiger Pays Tribute to Lucinda WilliamsSaturday, Feb 14, 2026 | Turf Club (St. Paul) | 21+ | Doors 8pm | Music 9pmWith: Molly Maher and Her DisbelieversFull show notes, links, & mentions🌐🌐🌐🔗 Kiss the Tiger Linktree🔗 Kiss the Tiger Instagram🔗 Kissthetiger.com🔗 Kiss the Tiger Bandcamp"Big Booty Scooty" by Kiss The Tiger🎧 Listen on Spotify👀 Watch on YouTubeWhat we coverGiveaway and upcoming showEpisode Links and MentionsConnect with the GuestFeatured Song

If you think scheduling a four-piece band is hard, try doing it with ten people, a loud acoustic tradition, and gigs that range from jazz festivals to high school clinics to packed club nights.In this episode, I’m joined by Riley Helgeson, bandleader and trumpet player for McNasty Brass Band, to talk about what it really takes to keep a 10-member brass band functional. We get into how they make decisions when everyone’s serious about their craft, why written charts are basically non-negotiable, how they handle pay so members do not cherry-pick gigs, and why their in-ear rig changed everything for surviving loud stages.We also zoom out into Riley’s broader professional life: booking, composing, and wearing the full modern-musician “many hats” stack without burning out.Also, if you’re in the Twin Cities: McNasty is playing Turf Club on January 31 with Shane Cox and the Funky Spuds and Clean Plate Club.Full show notes, links, & mentionsInterested in working with us on your next song?👋 ⁠https://helvigproductions.com/letsconnect⁠Connect with the Guest:🔗 McNasty Bass Band Instagram🔗 Riley Helgeson InstagramFeatured Song:“Duluth” by McNasty Brass Band🎧 Listen on Spotify👀 Watch on YouTubeConnect with Me:✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠Give Feedback:📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime.🙏 Thank YouThis podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

A lot of artists want the outcome. Fewer artists want the process. The posting, the reaching out, the showing up to jams, the awkward early gigs, the constant question of, “Am I being genuine or am I marketing myself?”Lasalle and I talk about that exact push and pull: wanting a bigger platform, wanting your art to matter, but not always wanting to do the public-facing stuff it takes to build momentum. And the best part is he doesn’t pretend it’s easy. He’s honest about perfectionism, about the awkwardness of “networking,” and about what actually helped this project go from an idea to real shows, fast.A few things we dig into:Going from drummer to frontman, and the uncomfortable parts of suddenly being the “face” of a project. Lasalle - Full EpisodeHow he met his bandmates: showing up to jams, being consistent, building trust, and making real friends instead of trying to leech off the scene.Art vs. business: how to promote shows without sounding like you’re copy-pasting the same post, and why “excitement” is the best marketing strategy when it’s real.Why there’s no release yet, and how he thinks about timing when opportunities come before the recordings are ready.A simple mindset shift I loved: if you treat the local scene like something you’re lucky to be part of, it tends to treat you well right back.Lasalle is also playing First Avenue’s Best New Bands of 2025 alongside Chutes, GR3G, Maygen & The Birdwatcher, Mother Soki, Sallyforth, and Sophie Hiroko on January 17, 2026.Full show notes, links, & mentionsInterested in working with us on your next song?👋 ⁠https://helvigproductions.com/letsconnect⁠Connect with the Guest:🔗 https://www.instagram.com/lasallesounds/Connect with Me:✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠Give Feedback:📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime.🙏 Thank YouThis podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

This week I sit down with Charlie Parr, a Minnesota original and a master of fingerstyle and slide guitar. He grew up in Austin, found his footing in Duluth, and has spent decades touring and recording. We keep the focus on creative process and do a full breakdown of “Cheap Wine,” including how its meaning shifts beside a short story he wrote.If you care about songs that feel lived in, this conversation shows how a story becomes music: the choices, the dynamics, and the discipline behind it.What you will hear:How place and early listening shaped Charlie’s voice, from his parents’ record stack to Duluth’s sceneThe creative choices behind “Cheap Wine,” and where the song and short story divergeHonest vs. confessional writing, plus revising to protect real peoplePlaying live without a set list, reading the room, and pacing for different crowdsRecording philosophies: rooms as instruments, portable tape rigs, and chasing atmosphereWorking with a manager to protect writing time and keep the calendar saneThe income reality of a career built on shows, with records and books supporting the workMental health, gratitude, and the advice he would give his younger selfIf the episode resonates, please share it with a friend and leave a quick rating. It helps the show reach more listeners who care about the craft of music.Full show notes, links, & mentionsInterested in working with us on your next song?👋 ⁠https://helvigproductions.com/letsconnect⁠Connect with the Guest:🔗 https://www.charlieparr.com/🔗 https://www.instagram.com/charlie.parr/Featured Song:"Boombox" by Charlie Parr🎧 Listen on Spotify👀 Watch on YouTube"Cheap Wine" by Charlie Parr👀 Check it out live at the end of our episode!Connect with Me:✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠Give Feedback:📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime.🙏 Thank YouThis podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

Ever walk out of a recording session feeling like it should have gone better?Not because the song was bad, but because the session felt rushed, tense, or just… off.Or maybe you are on the front end of it. Nervous for your first real studio experience, wondering what you are supposed to bring, what you are supposed to know, and whether you are actually ready for a serious session.This week on Secrets From the Scene, I sat down with Tony Williamette, owner and head engineer at Minnehaha Recording Company, to talk about what actually makes a studio session successful. Tony and I both run recording studios and work closely with local artists, so this conversation comes straight from years of real sessions, real mistakes, and real wins.We get into how artists can prepare for the studio in ways that actually matter, not just showing up with a song, but showing up with clarity. We also unpack the producer’s role and the many hats producers and studio owners wear, from engineer to creative partner to coach to business owner.If you are an artist who wants better recordings, smoother sessions, and more confidence in the studio, this episode is for you.In this episode, we talk about:What being “prepared for the studio” really meansThe difference between a producer and an engineer, and why it mattersHow demos, references, and communication save time and moneyDealing with nerves and pressure in recording sessionsHow producers balance creativity, psychology, and businessWhy great sessions are built on trust, not perfectionIf you have ever wondered how to show up better for your recording sessions, or what producers are actually doing behind the glass, I think you will get a lot out of this one.Full show notes, links, & mentionsInterested in working with us on your next song?👋 ⁠https://helvigproductions.com/letsconnect⁠Connect with the Guest:🔗 Minnehaha Recording CompanyConnect with Me:✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠Give Feedback:📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime.🙏 Thank YouThis podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

The Minneapolis Sound is one of the most distinctive music legacies in the world, and this week I get to celebrate it with someone who grew up inside that story.On this episode of Secrets From The Scene, I sit down with Minneapolis R&B artist Jordan Johnston to talk about the tradition, history, and ongoing legacy of the Minneapolis Sound and how it shows up in his own career.Jordan’s connection to this music runs deep. His dad, Bob Johnston, was a staff writer and producer at Flyte Tyme, and now plays drums in Jordan’s band. So his entry point was not just hearing Prince or Mint Condition on the radio. He grew up around the people who helped build that sound.In our conversation, we walk through his journey from growing up in a Flyte Tyme family to becoming a frontman, the artists and records that shaped his ear, and what he has learned from collaborating with veterans like Darnell Alexander. Jordan shares stories about opening for Stokley and performing at Paisley Park, and talks about what it feels like to step into rooms that are such a big part of Minneapolis music history.From there, we zoom out and look at the bigger picture. We talk about the core elements of the Minneapolis Sound, the influence of Prince, The Time, and Flyte Tyme Productions, and how that sound still shapes what is happening on Twin Cities stages right now. We also get into that tricky line between tribute sets and original material, and how Jordan is thinking about building a career that respects the legacy while still pushing his own music and expanding beyond Minnesota.If you love the Minneapolis Sound or you are curious about how a local scene can echo through decades of music, I think you will really enjoy this one.A note on Jellybean JohnsonYou will hear Jellybean Johnson get mentioned briefly in this episode, but we recorded the conversation before his passing.Jellybean was a founding member of The Time, a key architect of the Minneapolis Sound, and a drummer, guitarist, and producer whose work reached far beyond Minnesota. He died on November 21, 2025, at the age of 69, and the entire Minneapolis music community has been feeling this loss.I did not get to properly acknowledge him in the interview, so I want to do that here. If you are listening because you care about this music and this tradition, know that a lot of what we are celebrating in this episode traces back to people like Jellybean.More on Jellybean JohnsonFull show notes, links, & mentionsInterested in working with us on your next song?👋 ⁠https://helvigproductions.com/letsconnect⁠Connect with the Guest:🔗 Jordanjohnstonmusic.comFeatured Song:🎧 Listen on SpotifyConnect with Me:✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠Give Feedback:📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime.🙏 Thank YouThis podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

Your content is only getting views from your friends, your family, and the bands you are playing with. If that sounds familiar, this conversation will help you think more clearly about why strangers are not sticking and what needs to change at the brand and strategy level.This week on Secrets From The Scene, I sit down with Thomas Sticha, a Saint Paul artist with a background in product marketing, branding, and websites. Thomas toured as a keyboardist before going solo, and he recently started Country-oke, a live band country karaoke night that turns casual participation into community. We focus on principles and mindset more than step-by-step tactics: how to frame your brand, how to think about cold audiences, and how to design touchpoints that make sense.In this episode, we get into:What “brand” actually means for an artist: promise, personality, proofCold audiences versus warm audiences and where to spend your energyWhy the first three seconds matter conceptually, even when tactics changeYour website as an offer with one clear action, not a brochureCountry-oke as a low-friction way to create new touchpoints and capture attentionThomas’s path from touring keyboardist to front person and what shifted in his messageWhat you will learn:A simple way to articulate your brand promise so a stranger understands youHow to judge social content for cold reach without chasing every trendHow to make your homepage support one goal and reduce confusionHow community-driven ideas like Country-oke can support your artist projectFor musicians:If you are getting views but not fans, this episode offers a cleaner mental model for brand and audience building. No templates, just a practical way to think about what you are promising and how a stranger encounters it.Full show notes, links, & mentionsInterested in working with us on your next song?👋 ⁠https://helvigproductions.com/letsconnect⁠Connect with the Guest:🔗 https://www.thomassticha.com/🔗 https://www.instagram.com/sticha🔗 https://www.tiktok.com/@thomasstichaFeatured Song:"Bozeman" by Thomas Sticha🎧 Listen on SpotifyConnect with Me:✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠Give Feedback:📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime.🙏 Thank YouThis podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

Trying to build a music career while staying sober is hard. Venues, late nights, constant offers, social pressure. This week, I sit down with three artists from our scene, Adam Lifto, Caitlin Benson, and Wyatt Overman, to talk plainly about what recovery looks like in practice and how to keep making work you are proud of.We focus on actionable strategies: preparing for substance-heavy spaces, how to handle friends and peers that aren’t sober, when to step away for safety, and how creativity changes when you choose clarity. We get into support systems that actually help: boundaries that hold, accountability partners, therapy, and finding rooms that want you healthy. We also address relapse without shame and how to come back stronger.If you are sober, sober-curious, or supporting someone who is, this conversation aims to be useful, respectful, and real.What you will learn:How to set boundaries with venues, bands, and friendsWays to protect your energy and creativity on show daysWhen to pass on a gig and how to do it professionallyHow community, therapy, and accountability make recovery sustainableFull Show Notes & Episode MentionsInterested in working with us on your next song?👋 ⁠https://helvigproductions.com/letsconnect⁠Connect with the Guest:🔗 Overmanguitars.com🔗 Overman Guitars Instagram🔗 Twincitizenmnmusic.com🔗 Twin Citizen Instagram🔗 Paper Chain InstagramConnect with Me:✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠Give Feedback:📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime.🙏 Thank YouThis podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

This week on Secrets From The Scene, I sit down with Dani Larson and Nicole Prestol, two of the founders of Tumbling Rock Magazine, a Twin Cities print publication bringing local music to life on paper.We talk about how Tumbling Rock began as a joke between bandmates and evolved into a full-fledged magazine that celebrates Minnesota’s music community through thoughtful storytelling and striking physical design. Dani and Nicole share what it takes to build and sustain a free, community-driven publication, why they’ve chosen to stay in print in an increasingly digital world, and how artists can better tell their own stories to connect with press and audiences alike.We also dive into the creative process behind each issue, what makes a great artist submission or EPK, and what’s next for Tumbling Rock, from local collaborations to a potential festival celebrating Twin Cities music.Topics covered:The origin story of Tumbling Rock MagazineWhy print still resonates in the digital eraHow each issue comes togetherCrafting submissions and EPKs that stand outThe realities of running a free publicationUpcoming collaborations and eventsFor musicians:If you’ve ever wanted to understand how local press works, how to get your music featured, or how to tell your story in a way that stands out, this episode offers valuable insight from two people who live and breathe the Twin Cities scene.Full Transcript and Show NotesInterested in working with us on your next song?👋 ⁠https://helvigproductions.com/letsconnect⁠Connect with the Guest:🔗 Tumbling Rock Instagram🔗 Tumblingrockzine.com🔗 Tumbling Rock PatreonConnect with Me:✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠Give Feedback:📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime.🙏 Thank YouThis podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

Minnesota’s hip-hop scene is more alive and diverse than most people realize. Few know it better than Juice Lord, who’s lived it from late-night open mics to sold-out stages. Beyond the music, he’s built a reputation as someone who lifts others up while carving his own path. This episode is your inside look at the culture, the community, and the grind.That’s why I sat down with Malik Curtis, better known as Juice Lord, one of St. Paul’s most influential hip-hop artists and community leaders. At just 29, he’s already toured with Prof, sold out shows at the 7th St Entry, and become a vital voice in shaping the Twin Cities scene.In this episode, Juice Lord opens up about:His journey from sports and poetry to becoming a rising MC in MinnesotaThe highs and lows of touring with Prof — and what he learned from itWhy building community is at the core of his music and missionThe venues, people, and strategies that shape the Twin Cities hip-hop culture todayHis advice for young artists on how to actually break into the sceneWhat’s next, including his upcoming project Terry’s Baby and release show at the 7th St EntryIf you’ve ever wondered what it really takes to make a name in local hip-hop — and how the Minnesota scene works from the inside — this conversation with Juice Lord is packed with insights and stories you don’t want to miss.Full Transcript and Show NotesInterested in working with us on your next song?👋 ⁠https://helvigproductions.com/letsconnect⁠Connect with the Guest:🔗 Follow Juice Lord on InstagramFeatured Song:🎧 "The Thrill"Connect with Me:✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠Give Feedback:📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime.🙏 Thank YouThis podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

Have you ever wondered what it really takes to survive life on the road as a touring band? It’s not all glamorous shows and screaming crowds—most of the time it’s van repairs, tight budgets, and figuring out how to sleep in impossible places.In this week’s episode of Secrets From the Scene, Max Greene sits down with Matt DeMar, guitarist for the Twin Cities rock/metal band Divide the Fall. Together, they go behind the grind to talk about what touring is really like, from DIY runs across the country to opening for bands like Staind and Cold.Matt shares:The realities of van life and sleeping arrangements on tourHow Divide the Fall built connections that landed them on major festivals like Rock FestWhy backing tracks and smart logistics can make or break your live showThe importance of staying grounded and approachable in the industryThe lessons he’s learned about networking, first impressions, and keeping a band together on the roadThis conversation is packed with behind-the-scenes stories and practical advice for any musician dreaming of hitting the road—or any fan curious about the not-so-glamorous side of touring.Full Transcript and Show NotesInterested in working with us on your next song?👋 ⁠https://helvigproductions.com/letsconnect⁠Connect with the Guest:🔗 Matt DeMar Instagram🔗 Divide the Fall Instagram🔗 Divide the Fall LinksFeatured Song:🎧 Listen on SpotifyConnect with Me:✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠Give Feedback:📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime.🙏 Thank YouThis podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

If you’ve ever struggled to balance multiple passions, questioned whether to “pick a focus,” or wondered how to actually make a creative career work long-term, this episode is for you.This week on Secrets From the Scene, I sit down with Dessa — a writer, rapper, singer, podcaster, and speaker who’s built one of the most multifaceted careers in the Twin Cities and beyond. From Doomtree to the Minnesota Orchestra, The Hamilton Mixtape to her BBC podcast Deeply Human, Dessa has carved a path that defies easy labels.We talk about what it really takes to sustain a creative career over the long haul — the tough decisions, unexpected opportunities, and constant balancing acts that come with living a multidisciplinary life.In this conversation, you’ll hear us dive into:The pressures artists face to “pick a lane” — and why Dessa never didLessons from Doomtree on collaboration, community, and persistenceHow Dessa decides which projects are worth her timeThe financial realities of making art — and the unavoidable tradeoffs, from touring and merch to sustainability and personal valuesThe moral gray areas of brand partnerships and choosing who to align withWhy curiosity, experimentation, and adaptability are the keys to longevityThis conversation left me thinking a lot about what it really means to build a creative life that lasts and how there’s no single “right” way to do it. It’s about making your own lane and finding ways to keep going. Whether you’re balancing multiple passions, trying to make your art sustainable, or just figuring out your next move, I think you’ll walk away from this one with a few new ideas — and maybe a little reassurance that you’re not alone in the process.Full Transcript and Show NotesInterested in working with us on your next song?👋 ⁠https://helvigproductions.com/letsconnect⁠Connect with the Guest:🔗 Dessa Instagram🔗 Dessawander.comFeatured Song:"Hurricane Party" by Dessa🎧 Listen on SpotifyConnect with Me:✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠Give Feedback:📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime.🙏 Thank YouThis podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

What happens when the music you make doesn’t have a built-in scene?This week I’m talking with Brandyn Tulloch — an artist who started in spoken word, found his way into reggae, and has been steadily building community through live shows, collaboration, and creative hustle.Reggae isn’t a dominant genre in Minneapolis, but Brandyn hasn’t let that stop him. He’s built a career by focusing on connection over trends — creating live experiences that bring people together, collaborating with other culturally-rooted artists, and leaning into his skills across poetry, music, and visual storytelling.We talk about how he got started, the shift from poetry to performance, why live shows are the core of his strategy, and what goes into organizing your own events when the infrastructure isn’t already there. We also get into how he navigates social anxiety at networking-heavy events, and how he’s learned to show up anyway.It’s a grounded, practical conversation about making something work in a niche — and doing it with intention, consistency, and community in mind.Full Transcript and Show NotesInterested in working with us on your next song?👋 ⁠https://helvigproductions.com/letsconnect⁠Connect with the Guest:🔗 Brandyn Tulloch InstagramFeatured Song:"I Give My Love Instead" by Brandyn Tulloch🎧 Listen on SpotifyConnect with Me:✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠Give Feedback:📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime.🙏 Thank YouThis podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

How do you keep your family and personal life grounded when your career pulls you all over the map?This week on Secrets From the Scene, I handed the mic to my co-host Max Greene for a conversation with someone I’ve looked up to for years—drummer and educator Steve Goold.You’ve probably heard Steve without even realizing it. He’s toured with artists like Sara Bareilles, Owl City, Ben Rector, and many more. But in this episode, we go deeper than the resume.Max and Steve dig into what it actually takes to build a sustainable life in music—one where your relationships, health, and values don’t fall by the wayside. Steve opens up about the reality of touring while raising a family, how his priorities have shifted over time, and why saying no is sometimes the most powerful move you can make.We also cover:The behind-the-scenes shifts that led to his work with Owl CityWhat he's learned from working with different kinds of artistsHow he handles social media and authenticityWhy adaptability—not hustle—is the key to longevityWhether you’re a gigging musician, a studio lifer, or just someone who loves music and wants a peek behind the curtain, there’s something here for you.Give it a listen—and stay to the end for one of Steve’s best pieces of advice yet.Full Transcript and Show NotesInterested in working with us on your next song?👋 ⁠https://helvigproductions.com/letsconnect⁠Connect with the Guest:🔗 https://stevegoold.com/🔗 https://www.instagram.com/stevegoold/Featured Song:"Solo Improvisations on Drumset" by Steve Goold👀 Watch on YouTubeConnect with Me:✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠Give Feedback:📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime.🙏 Thank YouThis podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

If you've ever felt like you're shouting into the void with your music, you're not alone. There’s so much noise out there, and it’s easy to slip into scarcity mode and to think the only way forward is to focus on yourself, hustle harder, and tune everything else out.But what if the real key to momentum is showing up for others?This week, I sat down with my friend and longtime collaborator Zaq Baker — a wildly versatile artist who’s played in half the bands in town, released a steady stream of deeply personal songs, and just dropped his debut novel, Unspectacular. Zaq has built a career not just through talent, but by being deeply involved — supporting fellow musicians, collaborating across genres, and making it a point to be there for other people’s art.We talk about why that matters and how it’s come back to support his own career in multiple ways.We also get into:The ripple effects of actually showing up to showsWhy amplifying other artists’ work can open doors for your ownThe overlap between writing a novel and writing songsHow to manage (and finish!) multiple creative projects without losing your mindPractical ways to build a healthier, more connected local music sceneWhether you're feeling stuck, burned out, or just wondering how to grow your career without selling your soul, this one’s worth your time.Full Transcript and Show NotesInterested in working with us on your next song?👋 ⁠https://helvigproductions.com/letsconnect⁠Connect with the Guest:🔗 Zaq Baker Instagram🔗 Zaqbaker.comFeatured Song:“Bri” by Zaq Baker🎧 Listen on SpotifyConnect with Me:✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠Give Feedback:📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime.🙏 Thank YouThis podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

What keeps a musician going when the stage lights go down?When a tour falls through, a band breaks up, or the industry shifts yet again?This week, I sat down with Ryan Smith — someone who’s found ways to keep creating through all of it. You might know him as the guitarist for Soul Asylum, frontman of The Melismatics, one-half of Ryan and Pony, or the newest member of Ultrabomb (alongside Hüsker Dü’s Greg Norton and Social Distortion’s Derek O’Brien).But this conversation isn’t just a career recap. It’s a look at what fuels longevity — and how Ryan keeps finding new creative gears to shift into. From his early DIY days to pandemic-era solo recording sessions, from sideman roles to teaching music on his YouTube channel (Secret Chord), Ryan's story is full of insight for anyone trying to navigate a life in music.Whether you're building your first project or reinventing yourself for the tenth time, this one’s for you.What we cover:Joining Ultrabomb and collaborating with punk legendsSwitching between frontman and sideman roles (and what each teaches you)Starting a solo record with zero plan — and reviving an old label to release itWhat it means to “add your voice” to an established band like Soul AsylumBalancing the business, the art, and the heart of musicTeaching, mentorship, and the surprising joy of YouTubeIn a world that keeps changing, the drive to create might be the only constant. Let this episode recharge yours.Full Transcript and Show NotesInterested in working with us on your next song?👋 ⁠https://helvigproductions.com/letsconnect⁠Connect with the Guest:🔗 Ryan Smith IG🔗 Hygh Tension Records🔗 Secret Chord YouTubeFeatured Song:"Start Making Sense" by Ryan and Pony🎧 Listen on Spotify👀 Watch on YouTubeConnect with Me:✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠Give Feedback:📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime.🙏 Thank YouThis podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

Struggling to get your music heard in a crowded scene? This week’s guest knows exactly what it takes—and he built a whole platform to help make it happen.In this episode, I talk with Julian Green, the creator and curator behind Carbon Sound—a music platform from The Current, KMOJ, and MPR that’s all about celebrating the depth and impact of Black musical expression. Whether you’re into hip-hop, R&B, Afrobeats, funk, electronic, or just great music in general, this one’s for you.We get into:Julian’s journey from Radio K to building something completely newThe mission behind Carbon Sound and why it stands apartHow the platform supports local artists (and how to get your music played)Do’s and don’ts of submitting your musicWhy community, quality, and context matter more than everWhat’s next for Carbon Sound and how you can be a part of itIf you're an artist trying to break through—or just a listener who cares about music that matters—this episode offers a look behind the curtain at one of the most exciting new platforms in our scene.Let’s get into it.Full Transcript and Show NotesInterested in working with us on your next song?👋 ⁠https://helvigproductions.com/letsconnect⁠Connect with the Guest:🔗 Carbon Sound FM🔗 Carbon Sound Instagram🔗 Carbon Sound YouTubeConnect with Me:✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠Give Feedback:📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime.🙏 Thank YouThis podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

Studio success is about more than gear or talent — it’s about creating an environment where great performances can happen. In this episode, I talk with Nick Tveitbakk, longtime engineer and producer at the legendary Pachyderm Studios, about what it really takes to make records that connect. From preparing for a session to navigating studio etiquette and energy, we dig into the invisible skills that can make or break your time in the studio.We cover everything from Nick’s journey through the Minnesota music scene — including his time at Oarfin Records and Seedy Underbelly — to the revival and upkeep of Pachyderm, a space that has hosted artists like Nirvana, Trampled by Turtles, and Hippo Campus. More importantly, we talk about what it takes to make great records now — in any studio.Whether you're prepping for your next session or reflecting on your past ones, this episode is packed with stories, insights, and lessons on studio etiquette, communication, preparation, and the power of vibe.🎧 In this episode:The history and revival of Pachyderm StudiosNick’s path from small-town musician to pro studio ownerStudio etiquette: what artists often overlook (and how to fix it)Why being prepared is still the most underrated studio skillHow to create a space where great takes actually happenBalancing fun, focus, and feedback in the session processWhat’s changed — and what’s stayed the same — about studio cultureFull Transcript and Show NotesInterested in working with us on your next song?👋 ⁠https://helvigproductions.com/letsconnect⁠Connect with the Guest:🔗 Pachyderm-studios.com🔗 Pachyderm Instagram🔗 Email Pachyderm StudiosConnect with Me:✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠Give Feedback:📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime.🙏 Thank YouThis podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

Ever sent a press email and heard nothing back? You're not alone.Too many great musicians get overlooked—not because their music isn’t good, but because their pitch falls flat.In this week’s episode of Secrets From the Scene, I sat down with Youa Vang, a Twin Cities-based music journalist who’s written for outlets like The Current, MSP Magazine, MN Monthly, and MPR. She’s interviewed over 500 artists—from household names like Jeff Bridges and Aimee Mann to local indie bands trying to break through—and she’s seen it all.We talk about what makes a story stick, how to pitch yourself without sounding generic, and the biggest mistakes artists make when trying to get coverage. Youa also shares how the industry has changed, what journalists are looking for now, and why a strong personal narrative can open more doors than just a great track.Whether you're trying to land a blog write-up or simply sharpen how you present yourself online, this episode is packed with advice you can actually use.Listen in to learn:What journalists wish artists actually understoodWhy storytelling matters just as much as your soundHow to prep for an interview so you don’t freezeWhat to include in a pitch (and what to leave out)Why awkward interviews still make great storiesIf you're serious about getting your music heard, don’t miss this one.Full Transcript and Show NotesInterested in working with us on your next song?👋 ⁠https://helvigproductions.com/letsconnect⁠Connect with the Guest:🔗 [email protected]🔗 https://3drdcrafts.com/Connect with Me:✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠Give Feedback:📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime.🙏 Thank YouThis podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

What do you do when the music you’ve been making just doesn’t feel right anymore?In this episode, I sit down with Lars Pruitt from Yam Haus to talk about what it really looks like to evolve as a band — not for clicks, not to stay trendy, but just to stay inspired. After years of building momentum with pop-driven songs, national TV appearances, and sold-out shows, the band started to feel a disconnect between what they were putting out and what actually excited them.So they pivoted.We talk about how that shift happened, why it felt necessary, and what it means to redefine your sound without losing what you’ve built. Lars also shares how the band handled internal change, why they took a break, and how they’re approaching things now with more honesty, more intentionality, and more room to grow.If you’re a musician wrestling with how to evolve — creatively, personally, or professionally — without throwing everything out, this conversation will hit home.⁠Full transcript and show notes⁠Interested in working with us on your next song?👋 ⁠⁠https://helvigproductions.com/letsconnect⁠⁠Connect with the Guest:🔗 ⁠Yamhaus.com⁠🔗 ⁠Yamhaus Instagram⁠Featured Song:“Green Lights” by Yam Haus🎧 ⁠Listen on Spotify⁠👀 ⁠Watch on YouTube⁠Connect with Me:✉️ ⁠⁠⁠⁠Subscribe to the newsletter⁠⁠⁠⁠📷 ⁠⁠⁠⁠Connect on Instagram⁠⁠⁠⁠🕺 ⁠⁠⁠⁠Connect on TikTok⁠⁠⁠⁠📺 ⁠⁠⁠⁠Subscribe on YouTube⁠⁠⁠⁠Give Feedback:📬 Send me a message: ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠💬 Suggest a guest or topic: ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠🧡 ⁠⁠⁠⁠Leave a rating on Spotify⁠⁠⁠⁠✍️ ⁠⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠⁠⁠⁠⁠🎙️ Brought to you by ⁠Helvig Productions⁠⁠Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime.🙏 Thank YouThis podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.Theme Music: "Thankful" Courtesy of ⁠⁠⁠⁠LUEDVIG⁠⁠⁠⁠

If you're trying to carve out a unique sound but feel like you're swimming in a sea of sameness, you're not alone. So much of the gear and tools we rely on push us toward what's familiar rather than what's possible.In this episode, I talk with Joel Korte, the founder of Chase Bliss, a Minnesota-based company known for designing some of the most innovative and creatively inspiring effects pedals in the world. Whether you're a guitarist, producer, or home studio explorer, Joel's work encourages you to break patterns, take creative risks, and truly experiment.We also get into Joel’s personal story, how the loss of his brother Chase motivated him to stop playing it safe and take risks with his work, and how living with a stutter has shaped the way he communicates and leads. It’s a conversation about gear, yes, but also about creating things that feel honest and personal and trusting that there's value in that.This one is for anyone looking to make bolder, more personal work and sound more like themselves in the process.Full Transcript and Show Notes🌐 Descript Editing SoftwareInterested in working with us on your next song?👋 ⁠https://helvigproductions.com/letsconnect⁠Connect with the Guest:🔗 [email protected]🔗 https://www.chasebliss.comConnect with Me:✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠Give Feedback:📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime.🙏 Thank YouThis podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

Most indie artists don’t realize they’re unprotected until it’s too late.This week, I sat down with attorney Jonathan Sime of Spence Law Firm to talk through one of the most overlooked areas in the DIY music space: the law.We get into the real-world stuff musicians deal with—copyrights, trademarks, split sheets, contracts, band breakups, shady deals—and how to actually protect your work without breaking the bank.Jonathan doesn’t just give the “go hire a lawyer” speech. He breaks down practical steps you can take today to lock down your intellectual property, avoid common traps, and understand what you should and shouldn’t be signing. We also touch on some famous legal cases—from The Verve’s royalty nightmare to Taylor Swift's re-recordings—and what DIY musicians can learn from them.Whether you're just starting out or already gigging regularly, this episode will help you understand what’s yours, what’s at risk, and how to make sure your creativity isn’t getting taken advantage of.What We Cover:What intellectual property really means (and why it matters)How to copyright your music and when to trademark your brandBand agreements, split sheets, and the value of having things in writingFree and affordable resources for legal supportReal stories of major artists who lost out (and fought back)How to spot red flags in contractsWhere AI and online templates help—and where they can backfireLegal FAQs every indie artist should knowIf you're serious about building a sustainable music career, this episode is a must-listen.Disclaimer: The information in this podcast is for general informational purposes only and is not intended to be legal advice. Listening to this podcast does not create an attorney-client relationship. If you need legal assistance, consult a qualified attorney in your jurisdiction regarding your specific situation.People, resources, and links mentioned in this episodeInterested in working with us on your next song?👋 ⁠https://helvigproductions.com/letsconnect⁠Connect with the Guest:🔗 @jsimelaw🔗 Spence LawConnect with Me:✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠Give Feedback:📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime.🙏 Thank YouThis podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

Are you leaking money as an indie artist?Making music isn’t about turning a profit for most indie artists—it’s about creating something meaningful. But that doesn’t mean you have to overspend. Whether music is your career or your passion project, being smart with your money can help you do more of what you love.That’s why in this episode of Secrets From the Scene, I sat down with Tommy Rehbein (musician, producer, and frontman of Toilet Rats) to talk about how indie bands can stretch every dollar and make smart financial moves.Tommy has spent years navigating the DIY music world, learning how to buy gear without going broke, turn merch into a real revenue stream, and make touring actually sustainable. If you’ve ever wondered:How do I afford quality gear without draining my bank account?What’s the best way to sell more merch and make it profitable?How can I tour on a budget and still come out ahead?…this episode is packed with practical, no-BS advice that can help.What You’ll Learn in This Episode:✅ How to save big on gear—including why "scratch-and-dent" items are your best friend.✅ The secret to selling more merch—from pre-orders to smart bundling strategies.✅ Why your merch table is as important as your set—and how to use it to your advantage.✅ Touring on a budget—hacks to cut costs and make the road work for you.✅ Balancing music with a day job—without sacrificing your creative career.Whether you're trying to make your first tour profitable or just looking to stop bleeding money, this conversation is loaded with real-world tips that actually work.Full Transcript and Show NotesInterested in working with us on your next song?👋 ⁠https://helvigproductions.com/letsconnect⁠Connect with the Guest:🔗 https://www.instagram.com/toiletrats/Featured Song:"Haunted House" by Toilet Rats🎧 Listen on Spotify👀 Watch on YouTubeConnect with Me:✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠Give Feedback:📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime.🙏 Thank YouThis podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

Ever feel like you’re grinding away in music but not sure how to break into bigger opportunities?This week on Secrets From The Scene, I sat down with Andy Thompson, a producer, arranger, and multi-instrumentalist who’s built a career working with Taylor Swift, Celine Dion, Dan Wilson, Dessa, Jeremy Messersmith, and even orchestras like the Minnesota Orchestra and LA Philharmonic.Andy’s one of those rare musicians who’s made it all work—recording, producing, arranging, and composing—without getting stuck in one lane. We talked about:🎹 His early days bouncing between instruments and figuring out where he fit in music📞 The hustle of cold calls, networking, and landing big gigs (without feeling sleazy)🎼 How he got into orchestration and why it’s become such a huge part of his work💰 The business side of things—how he’s kept his career moving and diversified his income🤝 Why being easy to work with might be the most underrated skill in musicAndy’s journey is proof that there’s no one-size-fits-all path in music—but if you play your cards right, you can build something sustainable and creatively fulfilling.Full Transcript and Show NotesInterested in working with us on your next song?👋 ⁠https://helvigproductions.com/letsconnect⁠Connect with the Guest:🔗 Andywho.com🔗 Andy Thompson InstagramConnect with Me:✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠Give Feedback:📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime.🙏 Thank YouThis podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

We’re kicking off Season 2 of Secrets from the Scene with a conversation about something that affects every musician: the fight for fair pay, better conditions, and a more supportive music community. This week, I sat down with Nadi McGill, drummer for Gully Boys and lead organizer of Twin Cities United Performers (TCUP). We talked about: How Gully Boys came up in the Twin Cities scene and built momentum beyond Minnesota The story behind TCUP and how it grew out of the First Ave unionization movement What TCUP is doing right now to improve transparency, pay, and working conditions for musicians How artists can get involved and why organizing matters If you’ve ever felt frustrated by the way musicians are treated—or just want to know what’s happening behind the scenes—this one’s for you. Full Transcript and Show Notes Interested in working with us on your next song? 👋 ⁠https://helvigproductions.com/letsconnect⁠ Get “unstuck” with my free song analysis https://helvigproductions.com/fixmysong Connect with the Guest: 🔗 Twin Cities United Performers (TCUP) Website 🔗 TCUP Link Tree 🔗 Gully Boys Link Tree Featured Song: "Bad Day" by Gully Boys 🎧 Listen on Spotify Connect with Me: ✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠ 📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠ 🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠ 📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠ Give Feedback: 📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠ 💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠ 🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠ ✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠ ⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠ Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime. 🙏 Thank You This podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening. Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

We’re wrapping up an incredible first season of Secrets from the Scene with a question many aspiring audio engineers face: Do you really need to go to school for recording? This week, I’m joined by Matt Holmes, a seasoned instructor at Hennepin Tech, to break it all down. We explore the pros and cons of pursuing formal audio education and dig into these key topics: 🎧 Structured Learning: Why having a curriculum might accelerate your growth. 🤝 Networking Opportunities: The connections you make at school can shape your career. 🎛️ Access to Pro Gear: How schools give you hands-on experience with top-tier equipment. 💰 Cost of Tuition vs. Self-Teaching: Is YouTube University enough, or should you invest in formal training? 🔍 Lifelong Learning: Why curiosity and adaptability are essential to thrive in this ever-changing industry. This episode is a special one—it also marks our 1-year podcast anniversary and the Season 1 finale! We’re so grateful for your support and can’t wait to come back stronger in 2025 for Season 2. If you’ve been on the fence about audio school or wondering how to make the most of your education, you won’t want to miss this episode. Full Transcript and Show Notes Interested in working with us on your next song? 👋 ⁠https://helvigproductions.com/letsconnect⁠ Connect with the Guest: 🔗 Matt Holmes Email 🔗 Hennepin Technical College - Audio Production Connect with Me: ✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠ 📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠ 🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠ 📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠ Give Feedback: 📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠ 💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠ 🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠ ✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠ ⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠ Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime. 🙏 Thank You This podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening. Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

Have you ever walked into a recording studio with high hopes, only to realize the process wasn’t quite what you expected? Or maybe you're considering recording your first song and wondering how to prepare? This week’s episode is for you. I sit down with Zach Zurn, the talented producer, songwriter, and studio owner behind Carpet Booth Studios in Rochester, MN, to dissect the most common myths and false assumptions about the recording process. Why Listen? We dive deep into topics every musician needs to understand: 🎤 Pre-production prep: Why it's the secret sauce for a smoother session. ⏱ Time management: How to plan your studio time effectively. 🎛 DIY vs. professional recording: When to go it alone and when to bring in the pros. 🤝 Trusting the process: Building a better relationship with your producer. 🎵 Song selection tips: Recording the right songs to get the most out of your budget and effort. Zach also shares his journey from launching his studio to working with artists like Yung Gravy, offering invaluable advice on leveraging the local music scene, ear training, and why collaboration is essential for creative success. If you're ready to feel more confident heading into the studio and want to avoid costly mistakes, this episode is packed with the insights you need. Full Transcript and Show Notes Interested in working with us on your next song? 👋 ⁠https://helvigproductions.com/letsconnect⁠ Connect with the Guest: 🔗Zach Zurn Website 🔗Zach Zurn Instagram 🔗Carpet Booth Studios 🔗Carpet Booth Studios Instagram Connect with Me: ✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠ 📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠ 🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠ 📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠ Give Feedback: 📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠ 💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠ 🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠ ✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠ ⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠ Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime. 🙏 Thank You This podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening. Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

Ever felt like your gigs aren’t landing quite like you hoped? Maybe the soundcheck goes sideways, or you’re scrambling with load-out while juggling merch and keeping the venue happy. In this episode of Secrets from the Scene, my co-host Max Greene and I are tackling exactly these pain points, covering the seven most common gig mistakes bands make—and how to steer clear of them! Here’s what we cover: Effective Communication: How to keep venues and other bands in the loop for smooth collaborations. Streamlined Load-In and Load-Out: Tips for making this process quicker and easier. Pro Sound Checks: The right way to prep for a great-sounding set. Event Etiquette: Essential dos and don’ts for navigating your gig like a pro. Merch Booth Mastery: How to set up a merch booth that connects with fans and boosts sales. With real-life examples and practical advice, we’re sharing insights to help you boost your professionalism, streamline your setup, and build solid relationships in the music scene. Full Transcript and Show Notes Interested in working with us on your next song? 👋 ⁠https://helvigproductions.com/letsconnect⁠ Connect with Me: ✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠ 📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠ 🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠ 📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠ Give Feedback: 📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠ 💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠ 🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠ ✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠ ⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠ Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime. 🙏 Thank You This podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening. Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

Full Transcript and Show Notes Interested in working with us on your next song? 👋 ⁠https://helvigproductions.com/letsconnect⁠ Connect with the Guest: 🔗 Theavantgardeis.com 🔗 The Avant Garde Instagram Connect with Me: ✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠ 📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠ 🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠ 📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠ Give Feedback: 📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠ 💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠ 🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠ ✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠ ⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠ Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime. 🙏 Thank You This podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening. Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

Full Transcript and Show Notes Interested in working with us on your next song? 👋 ⁠https://helvigproductions.com/letsconnect⁠ Connect with the Guest: 🔗 [email protected] Connect with Me: ✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠ 📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠ 🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠ 📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠ Give Feedback: 📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠ 💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠ 🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠ ✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠ ⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠ Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime. 🙏 Thank You This podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening. Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

In a world obsessed with likes, streams, and followers, it’s easy for artists to feel like they’re falling short. What happens when your latest single doesn’t get many streams? Or your reel goes unnoticed? The pressure to validate your art with numbers is real—but is it the right way to measure success? In this episode, I’m joined by Jen Bluhm (aka Waltzing on Waves)—a talented musician and neurodiversity advocate—to remind you of the deeper value in creating music. Together, we dive into why the act of creation itself holds more power than any external validation. We’ll explore: 🎶 The joy of creating for yourself: Why the process of making music can be its own reward. 🧠 Music as therapy: How making music can heal and uplift, regardless of who’s listening. 🎯 Realistic, meaningful goals: Balancing your artistic integrity with career ambitions. 🌊 Navigating the highs and lows: Coping with the emotional challenges of releasing art into the world. 💡 Staying true to your vision: Maintaining authenticity amidst industry pressure. This episode is a heartfelt reminder to focus on what drives you, not what impresses others. Tune in for an inspiring conversation that will rekindle your passion for creating music—no matter who’s listening. Full Transcript and Show Notes Interested in working with us on your next song? 👋 ⁠https://helvigproductions.com/letsconnect⁠ Connect with the Guest: 🔗 Waltzingonwaves.com 🔗 Waltzing on Waves Instagram Featured Song: "All the Peril" by Waltzing on Waves 🎧 Listen on Spotify 👀 Watch on YouTube Connect with Me: ✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠ 📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠ 🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠ 📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠ Give Feedback: 📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠ 💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠ 🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠ ✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠ ⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠ Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime. 🙏 Thank You This podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening. Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

In this week's episode, I had the pleasure of sitting down with the incredibly talented indie rock band, Bad Bad Hats. Kerry Alexander and Chris Hoge took me on a deep dive into their decade-long journey, from their early college days releasing music on MySpace to becoming full-time musicians with national tours and professional records under their belt. We cover a lot in this episode, including: How they balanced flexible jobs with their passion for music while self-managing their career. Key milestones, like scoring their first record deal with Afternoon Records and their experience working with producer Brett Bullion. The challenges of life on the road during those early tours and how they’ve kept evolving their sound. The strategic planning behind their financial stability, especially through platforms like Patreon during the pandemic. Insights into the importance of community, collaboration, and adaptability in the ever-changing music industry. Whether you're an aspiring musician or just a fan of the band, there’s something here for everyone—valuable lessons about perseverance, practical planning, and navigating the ups and downs of a creative career. 🎧 Tune in to hear Bad Bad Hats’ inspiring story! Thanks for listening and supporting the podcast. Feel free to hit me up with any thoughts or questions, I’d love to hear from you. Full Transcript and Show Notes Interested in working with us on your next song? 👋 ⁠https://helvigproductions.com/letsconnect⁠ Connect with the Guest: 🔗 Badbadhats.com 🔗 Bad Bad Hats Instagram Featured Song: 🎧 Listen on Spotify Connect with Me: ✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠ 📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠ 🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠ 📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠ Give Feedback: 📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠ 💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠ 🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠ ✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠ ⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠ Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime. 🙏 Thank You This podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening. Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

Being a full-time musician often means juggling two different worlds—playing in other people’s bands while managing your own solo projects. Each role requires a unique skill set and mindset. In this episode, Nelson Devereaux—an in-demand musician known for his work with Bon Iver and others—discusses how he balances these two careers. From leading his projects to being a hired player on tours, Nelson shares his strategies for gig prep, managing finances, and collaborating creatively. We also dive into the importance of communication and situational awareness in both band dynamics and solo projects, as well as the value of mentorship in the music world. With a solo project in the works and a wealth of touring experience, Nelson offers practical advice and hard-earned insights that every musician can learn from. Tune in for a conversation packed with valuable lessons and inspiration. Full Transcript and Show Notes Interested in working with us on your next song? 👋 ⁠https://helvigproductions.com/letsconnect⁠ Connect with the Guest: 🔗 Nelson Devereaux Instagram 🔗 Nelson Devereaux Website Featured Song "The Holidays" by Nelson Devereaux 🎧 Listen on Spotify 👀 Watch on YouTube Connect with Me: ✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠ 📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠ 🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠ 📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠ Give Feedback: 📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠ 💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠ 🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠ ✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠ ⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠ Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime. 🙏 Thank You This podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening. Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

Full Transcript and Show Notes Interested in working with us on your next song? 👋 https://helvigproductions.com/letsconnect Connect with the Guest: 🔗 Flavorworld Website 🔗 Flavorworld Instagram 🔗 Drew Kinkade Connect with Me: ✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠ 📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠ 🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠ 📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠ Give Feedback: 📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠ 💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠ 🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠ ✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠ ⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠ Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime. 🙏 Thank You This podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening. Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

In this episode, I’m joined by legendary hip-hop producer Aaron Mader, aka Lazerbeak, who has been a driving force in Minnesota’s music scene for nearly two decades. From his early days in the indie rock scene to becoming a key member of the Doomtree collective—and even producing Lizzo’s debut album—Aaron shares his incredible journey. We dive deep into his career, discussing everything from working with top artists and launching his solo projects to his mindset for success. Aaron opens up about: Climbing the ranks in the music industry Going full-time with music The highs and lows of his career His approach to collaboration Balancing life, work, and mental health If you’ve ever wondered what it’s like to build a thriving career in music, this episode is packed with insights and lessons you won’t want to miss. Listen now—it’s an eye-opening conversation with one of Minnesota’s top music producers. Full Transcript and Show Notes Interested in my Free Song Analysis? 🧰 Get some objective feedback on a song you're working on Connect with the Guest: 🔗 Lazerbeak Featured Song "Gentle Potential" by Lazerbeak 🎧 Listen on Spotify Connect with Me: ✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠ 📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠ 🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠ 📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠ Give Feedback: 📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠ 💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠ 🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠ ✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠ ⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠ Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime. 🙏 Thank You This podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening. Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

Ever thought about hiring a publicist? Whether it’s never crossed your mind or you’ve written it off as too expensive or exclusive to signed artists, this episode will change your perspective.Krista Vilinskis of Elephants and Flowers Media is here to demystify the role of a music publicist. She’ll share the common pitfalls new artists make—and how you can avoid them—while maximizing your next press campaign.With over 30 years of experience, Krista has worked across independent labels, music festivals, and studios. She ran her own "record-label-for-hire" company, Tinderbox, before starting her current company, Elephants and Flowers. Specializing in helping "baby bands," she’s your go-to expert for navigating press campaigns as an independent artist.In this episode, we explore:​How to prepare for a PR campaign​Why organization is key for a smooth experience​The strategy behind successful releases and promotional assetsWhether you’re an emerging artist or an established musician looking to up your publicity game, Krista’s insights are packed with practical, actionable advice.Full Transcript and Show NotesInterested in my Free Song Analysis?🧰 Get some objective feedback on a song you're working onConnect with the Guest:🔗 Krista VilinskisFree Music Release Guide🔗 ⁠Navigate the MazeConnect with Me:✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠Give Feedback:📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime.🙏 Thank YouThis podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

In just 5 short years, indie pop artist Landon Conrath went from releasing his first song to amassing over 600,000 monthly listeners on Spotify. Thanks to key placements on Spotify playlists, a few of Landon’s tracks went viral, propelling him into the spotlight. Since then, he’s signed a record deal, booked extensive tours, and traveled to LA for whirlwind writing sessions—all while consistently dropping new music. Sounds like the dream, right? But can you maintain that pace forever? In this episode, Landon shares his candid thoughts on what it really takes to rise quickly in the music industry—and how to manage the pressures that come with it. We dive into his creative process, the pros and cons of co-writing, and how to balance social media presence without feeling overwhelmed. Landon also opens up about how he stays grounded, the routines that keep him from burning out, and why he sometimes feels like even his impressive streaming numbers aren’t enough. Listen in for an exclusive, behind-the-scenes look at the realities of being a fast-rising indie artist in today’s music landscape. Full Transcript and Show Notes Interested in my Free Song Analysis? 🧰 Get some objective feedback on a song you're working on Connect with the Guest: 🔗 Landon Conrath  Featured Song “Doomsday” by Landon Conrath 🎧 Listen on Spotify Connect with Me: ✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠ 📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠ 🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠ 📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠ Give Feedback: 📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠ 💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠ 🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠ ✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠ ⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠ Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime. 🙏 Thank You This podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening. Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

Ever wonder what makes a song click in a commercial? How does it differ from other sync placements? In this episode, I’m joined by industry veterans Jim Weber and Christy Van House, the masterminds behind Hitlist, a renowned music house specializing in curating music for media. Together, we discuss the unique aspects of creating music for advertisements and how it stands apart in the sync world. What We Cover: Crafting Music for Ads: Discover the nuances that set ad music apart from other sync opportunities. Licensing Insights: Learn how the music licensing world has evolved and what it means for your music. Essential Know-How: The importance of metadata, paperwork, and professional relationships. Pitching Success: Tips on getting your music noticed by sync agencies, with a focus on authenticity and professionalism. Jim and Christy share their top tips for musicians looking to break into the world of ad music. Whether you're aiming to land your first sync deal or just curious about the process, this episode is packed with insights to help you succeed. Listen in to discover how to make your music stand out in the competitive world of advertising! Full Transcript and Show Notes Interested in my Free Song Analysis? 🧰 Get some objective feedback on a song you're working on Connect with the Guest: 🔗 Hitlistmusic.com Connect with Me: ✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠ 📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠ 🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠ 📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠ Give Feedback: 📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠ 💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠ 🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠ ✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠ ⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠ Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime. 🙏 Thank You This podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening. Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

If you’re a musician, chances are the "algorithm" has shown you ads for music it thinks you’ll love. Maybe you’ve clicked, maybe you haven’t—but have you ever considered if those ads actually work? In this episode, we dive into the world of modern music marketing with the talented guitarist Joe Flip. This is more than just a discussion about ads; it’s a hands-on case study of what it takes to create, fund, and successfully launch advertisements that reach the people who genuinely care about your music. Joe takes us through his journey, sharing how he started, the resources and training that shaped his approach, and the mindset he uses when setting marketing goals. He doesn’t just talk theory—Joe shares real results, offering insights into what’s worked and what hasn’t. We explore essential topics like Spotify ads, email marketing, and merch sales funnels. Along the way, you’ll learn about budgeting, the importance of professional training, taking calculated risks, and leveraging algorithms to your advantage. If you’re looking to navigate the digital landscape, build stronger connections with your audience, and grow your music career, this episode is packed with practical advice you won’t want to miss. Full Transcript and Show Notes Interested in my Free Song Analysis? 🧰 Get some objective feedback on a song you're working on Connect with the Guest: 🔗 Joe Flip Website  Featured Song "Mess Around" by Joe Flip 🎧 Listen on Spotify Connect with Me: ✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠ 📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠ 🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠ 📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠ Give Feedback: 📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠ 💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠ 🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠ ✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠ ⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠ Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime. 🙏 Thank You This podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening. Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

Not many bands can say they started making music at 13, but for Guytano, it’s the foundation of their journey. Hailing from Sartell, MN, this band of childhood friends began by playing their high school prom. Fast forward, and they’ve worked their way up through the Twin Cities venue circuit, from headlining 7th St. Entry to rocking the Fine Line and, ultimately, taking the stage in First Avenue's legendary main room. Their latest achievement? A coveted spot at the Basilica Block Party. What does it take to climb that ladder? In this episode, I sit down with Grant Hamilton, frontman and songwriter for Guytano, to dive into the band’s history and the strategies that have fueled their rise. We explore their marketing and promotion tactics, how they’ve kept their band dynamic strong over the years, and the unique aspects of their creative process. Grant also opens up about their hands-on promotional efforts, the crucial role of fan engagement, and the challenges they’ve overcome. He shares insights into their songwriting process, the emotional depth of their music, and offers invaluable advice for aspiring musicians looking to carve out their own paths. Full Transcript and Show Notes Interested in my Free Song Analysis? 🧰 Get some objective feedback on a song you're working on Connect with the Guest: 🔗 Guytano Featured Song "She Knows" by Guytano 🎧 Listen on Spotify Connect with Me: ✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠ 📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠ 🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠ 📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠ Give Feedback: 📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠ 💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠ 🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠ ✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠ ⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠ Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime. 🙏 Thank You This podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening. Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

In today's music world, technology is more than just a tool—it's the backbone of our creative process. Whether it's recording software, social media platforms, graphic design apps, or streaming services, staying ahead of the curve is essential. We’re always on the lookout for the best ways to create, manage, and connect. But where do you find the latest tools that make a real difference? Right here in the Twin Cities, a vibrant music tech scene is blossoming, offering innovative solutions to everyday challenges. In this episode, I sit down with two trailblazing founders—Jeff Bernett of Caedence and Michael Cain of Ekwe—who are at the forefront of this movement. Caedence is revolutionizing live performances with its all-in-one software that seamlessly syncs your entire band's assets. Imagine synchronizing backing tracks, click tracks, lights, lyrics, chord charts, and more—all in perfect harmony, accessible on every band member's device. It’s a game-changer for live shows and rehearsals. Ekwe is breaking new ground in music education and creation. This modern recording app comes with a built-in "instrument Wikipedia," offering rich educational content on world music instruments. Whether you're curious about the origins of a sitar or the history of a djembe, Ekwe's got you covered. Plus, with its diverse sound library, anyone—from beginners to seasoned pros—can create music using authentic loops and sounds from around the globe. But that’s not all. We also touch on other cutting-edge music tech companies showcased at the recent WAVEFRONT event. Discover Gig Boss, the app simplifying gig management; Voloco, a mobile app making vocal recording effortless; and Jamstik, the innovative MIDI guitar that’s changing the way musicians play. Whether you're a tech enthusiast, a musician looking for the next big thing, or just curious about the future of music, this episode is packed with insights you won't want to miss. Tune in to stay ahead of the curve and discover the tools shaping the next generation of music! Full Transcript and Show Notes Interested in my Free Song Analysis? 🧰 Get some objective feedback on a song you're working on Connect with the Guest: 🔗 Caedence 🔗 Ekwe Connect with Me: ✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠ 📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠ 🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠ 📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠ Give Feedback: 📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠ 💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠ 🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠ ✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠ ⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠ Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime. 🙏 Thank You This podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening. Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

When you set out to pursue a career as a musician, it can be difficult to know what that even looks like. There's a "mist" that surrounds the music business, and knowing what to aim for can feel like a complete guess. Even knowing if you're hitting your target can be elusive. The truth is, the path from hobbyist to pro or indie musician to signed artist will look different for everyone. But some things remain true in almost all journeys: it's one foot in front of the other, one step at a time. One show builds on the next, connections spread and grow, and above all, the music matters most. Siri Undlin of Humbird joins me for a transparent look at the slow and steady grind of working your way from being completely "DIY" as a fully independent artist to gaining the attention of management and labels and accessing industry support. Siri is an impressively talented singer-songwriter. Over the last 7 years or so, Humbird has been slowly and steadily “learning things the hard way.” But with over 150,000 monthly listeners on Spotify, a growing fanbase, and heaps of critical praise across multiple releases of varying styles, it’s clear that Humbird has figured out a thing or two along the way. In this episode, we chat about the origins of Humbird, what it's like to work with a manager and a label, the tricky transition of going full-time on your music, hitting the road and DIY touring, and why being a fan and supporting live music is still the best strategy of all. Get a glimpse behind the scenes with Siri as she shares what her career looks like, the struggles, the breakthroughs, and the day-to-day of a hard-working artist on the rise. Full Transcript and Show Notes Interested in my Free Song Analysis? 🧰 Get some objective feedback on a song you're working on Connect with the Guest: 🔗 Humbird Featured Song "Cornfields and Roadkill" by Humbird 🎧 Listen on Spotify Connect with Me: ✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠ 📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠ 🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠ 📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠ Give Feedback: 📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠ 💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠ 🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠ ✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠ ⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠ Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime. 🙏 Thank You This podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening. Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

This week, we’re thrilled to welcome award-winning songwriter, composer, and producer Danny Burke to the podcast. With nearly 20 years of experience in the sync industry, Danny has an impressive portfolio featuring placements in TV shows, network promos, movie trailers, and ads for some of the world’s biggest brands. In this episode, Danny shares his journey into the sync world and offers invaluable insights that only come from years of experience. The music industry is complex, and the sync side can feel especially secretive. Danny is passionate about demystifying it and helping others succeed. Topics we cover in this episode include: The importance of having a team How to set a strategic plan The value of seeking advice from mentors The power of collaboration Having learned so much from Danny over the years, I can attest to the wealth of knowledge he brings. If you’re interested in the sync industry, this is one episode you won’t want to miss. Enjoy! Full Transcript and Show Notes Interested in my Free Song Analysis? 🧰 Get some objective feedback on a song you're working on Connect with the Guest: 🔗 Danny Burke Website Featured Song "Start A War" by Klergy (with Valerie Broussard) 🎧 Listen on Spotify Connect with Me: ✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠ 📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠ 🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠ 📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠ Give Feedback: 📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠ 💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠ 🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠ ✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠ ⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠ Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime. 🙏 Thank You This podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening. Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

What does success in the music business mean to you? Is it about fame and fortune, or is it about playing shows and releasing music? For many of us, it also involves our personal standards for when we get to call ourselves "musician," "songwriter," "producer," or any other title we aspire to. In this episode, we explore the intersection of identity, success, and money. As independent musicians, we are all self-employed entrepreneurs, forging our own paths toward our goals. It's up to us to decide what success means and when we can call ourselves "professionals." Our standards are deeply intertwined with our views on money and its significance to our goals. Joining us is Holly Hansen, a multi-talented engineer, producer, and musician. As the owner of Salon Sonics in Northeast Minneapolis, Holly has built an impressive portfolio over many years in the music business. Despite her accolades, even Holly still questions if she can truly call herself an engineer. Why is it that defining identity and success can be so challenging, even when there are no wrong answers? Holly and I dive deep into these complex topics, sharing our insights and advice on claiming your identity, defining your success, and being honest about how money influences it all. Tune in to gain a new perspective on your journey in the music industry and discover practical tips for navigating the nuanced relationship between identity, success, and money. Full Transcript and Show Notes Interested in my Free Song Analysis? 🧰 Get some objective feedback on a song you're working on Connect with the Guest: 🔗 Salon Sonics Website Featured Song "Ruby" by Holly Hansen 🎧 Listen on Spotify Connect with Me: ✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠ 📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠ 🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠ 📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠ Give Feedback: 📬 Send me a message: ⁠⁠⁠[email protected]⁠⁠⁠ 💬 Suggest a guest or topic: ⁠⁠⁠[email protected]⁠⁠⁠ 🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠ ✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠ ⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠ Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime. 🙏 Thank You This podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening. Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠