PODCAST · tv
The 50/50 Podcast
by 50/50 Film Festival
50% Business, 50% Creative.Hosted by 50/50 founder Luke Steinfeld, and 50/50 Head of Talent Wyatt Sarkisian, the podcast builds on the mission of the platform: to nurture and empower the next generation of industry talent.Join us every tuesday as we sit down with voices from all corners of the entertainment industry, offering educational insight into process, production, and execution.
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HOW TO: Approach Animation from a Writer's Perspective (w/ Anca Vlasan)
This week, we sit down with writer and animator Anca Vlasan -- we start by discussing how her Romanian heritage shaped her love of storytelling, particularly her pull toward “fish out of water” narratives. She reflects on her debut short Lizard Queen, which became her calling card and helped her break into Adult Swim, where she also formed a close creative partnership with Mike Lazzo. We also get into how Anca approaches animation from a writer’s perspective, with a strong emphasis on structure, and how working on Adult Swim’s bumps became an unexpected comedy bootcamp. She talks about recently teaching herself to animate as a step toward becoming a showrunner, and why taking control of the full process has been so creatively important to her. SUBMIT TO 50/50 HORROR FESTIVAL! ANCA'S WEBSITE COSMIC ZOOM (Anca's first animated short!) KOALA MAN YOLO Best Adult Swim BUMPS!
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HOW TO: Process and Embrace the Assistant Position (w/ Grace Guy)
This week, we sit down with writer and comedian Grace Guy to unpack the complicated, often unspoken dynamics of assistant culture in the entertainment industry. Drawing from her own experience as a former assistant, Grace shares the inspiration behind her deeply personal play Deckhand—a sharp, emotionally charged story about a boss and assistant trapped together on a boat. We dive into the love/hate tension that defines so many of these relationships, and the uncomfortable truth that while assistants are often told their proximity to power will lead to opportunity, that promise rarely materializes. Grace also opens up about recognizing when it’s time to leave a job, the importance of self-care and building a real support system, and the danger of tying your dreams to someone else’s success. The conversation then shifts to her creative process—how she approaches writing “forced proximity” stories, and the journey of developing Deckhand, including testing it in front of audiences ahead of its Edinburgh run. TIX FOR 50/50 COMEDY FESTIVAL MAY 3RD!! Grace's Insta (see upcoming show dates & more!) DECKHAND SHOW Books Mentioned: Artist's Way, Rick Rubin's Book, Anne Lamont (Bird by Bird, Good Writing)
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HOW TO: Fuel Your Craft Through Preparation, Presence, and Variety (w/ Chloë Kerwin)
This week, Chloë Kerwin reflects on church basements, circuses, ghost-hunting, and oh yeah... acting! Chloë grew up dreaming of Broadway, later finding herself drawn to films like True Grit and Moonrise Kingdom. After high school, she brought that curiosity to Emerson, where she collaborated with filmmakers like her cousin (previous podcast guest) Wylie Anderson, and began building the kind of reel that would eventually open doors. We get into the realities of auditioning (including Little Women with Greta Gerwig), navigating relationships with reps, and her intentional pivot toward comedy—a space she’s found both more challenging and more creatively rewarding. Chloë shares how she’s shaped her artistic voice through on-set experience on shows like MARVELOUS MRS. MAISEL, creative outlets that sustain her passion, and why patience and stability remain central to building a fulfilling career in the industry. 50/50 COMEDY TICKETS MAY 3RD! CHLOË IMDB CHLOË WEBSITE
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HOW TO: Produce in a Social-Media-Driven Landscape (w/ Talia Light Rake)
This week, we sit down with director/producer Talia Light Rake to talk about what it really means to self-empower as an artist. Talia dives into redefining her creative identity, how aligning who you are with what you make can unlock new momentum, and the unexpected ways social media gave her work legitimacy and reach. We also get into her algorithm-driven networking events—bringing creatives together across cities—and the recent success of her indie pilot Too Romantic. TICKETS for 50/50 FILM FESTIVAL (MAY 3rd) TOO ROMANTIC Pilot (FESTIVAL DATES ETC) HEAVY SHOVEL PRODUCTIONS TALIA'S INSTA
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HOW TO: Master the Art of Podcasting (w/ Allie Kahan)
This week, we’re joined by Allie Kahan, producer at Headgum, who carved out her own lane into entertainment by doing something deceptively simple—paying close attention. After immersing herself in podcasts about the industry, Allie found an authentic entry point that led her to Artists First, where she began building both her career and her creative voice in tandem. We talk through her transition to Headgum, including the nuanced balance of being a genuine fan of the company while stepping into a professional role. From there, the conversation expands into her work today—navigating high-profile talent, what actually goes into podcast acquisitions, and the evolving process of developing shows in-house. It’s a candid look at a modern producing career, and how staying curious can quietly open doors. HEADGUM Podcasts! SUBMIT TO 50/50 FESTIVAL! 'Making It' with Ricky Lindhome (Podcast Archive)
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HOW TO: Start a Monthly Film Festival! (w/ Jared Corwin)
This week, we sit down with Jared Corwin, Co-Executive Director of Silverlake Shorts. After feeling stuck following his first feature, Jared found renewed purpose by helping launch a monthly, sold-out, non-profit film festival alongside collaborator Benjamin Sharpe. What started as a grassroots community event has grown into a meaningful creative engine—one that’s not only spotlighting emerging filmmakers, but actively shaping Jared’s own career as a writer and animator. We dive into the evolution of the festival, from screening films to funding them through their fellowship program, and what kinds of projects they’re looking to support. Jared also shares insights on expanding beyond Los Angeles, including a recent festival in Atlanta, and how the organization is thinking about local audiences as well as potential collaboration with the broader studio system. The conversation widens into the state of the LA film scene, the cultural value of short films, and Jared’s mission to elevate shorts to the same artistic stature as features—all while helping bring filmmaking energy back to Los Angeles in a major way. SILVER LAKE SHORTS Website SILVER LAKE SHORTS Instagram SUBMIT TO 50/50 COMEDY FESTIVAL
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HOW TO: Work Hard, and Play Harder (w/ John Li)
This week, we’re joined by John Li (Development at Amazon TV) where we dive deep into how careers in entertainment really take shape. From being the guy who’s always grabbing drinks to mastering the art of authentic networking, John shares how genuine relationships—not transactional ones—have driven his path. He reflects on landing at USC just as the industry was being flipped upside down, and why adaptability, curiosity, and getting specific about what you actually want are key to finding your footing. We also dive into why being an assistant might be one of the most fun—and valuable—jobs in Hollywood, offering unmatched exposure early on, and how to reach the point where people rely on you so much your mistakes are actually felt. John opens up about what working at an agency taught him (including the reality that everyone’s “faking it” to some extent), how his taste has evolved over time, and why he’s focused on making impactful, high-quality content that reaches the largest possible audience. JOHN LI LINKEDIN SUBMIT TO 50/50 COMEDY HERE!
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HOW TO: Self-Start as an Actor (w/ Natalie Ortega)
This week, we sit down with actor/comedian Natalie Ortega to talk about carving out your own lane in an industry that rarely hands you one. Natalie shares how she found her niche in musical comedy (and why it’s not just because the bar is low), her complicated relationship with stand-up, and why she believes actors shouldn’t sit around waiting for the next audition. We get into her time performing in Wicked on Broadway — including the unspoken rules of the Broadway social scene — and what she learned on set alongside Brett Goldstein and J.Lo, where stand-up unexpectedly became her greatest asset. Natalie also opens up about her evolving relationship with agents and managers, and how taking initiative in your own career changes everything: do more for yourself, and your reps will too. Plus, we dive into her creative partnership with Cam Gavinski on PARTNERS, what’s next for the project, and some exciting TV development news on the horizon. NATALIE'S INSTA (Watch PARTNERS HERE TOO!) Submit Your Comedy Short
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HOW TO: Establish Your “Why” as a Comedy Filmmaker (with Ali Rosenthal)
This week, 50/50 Festival WINNER Ali Rosenthal traces her path towards comedic purpose; after cutting her teeth in New York City, she forged her voice as a comedy filmmaker at Stanford, where she made ICE QUEENS a self-described “fiercely feminist fantasy.” We then dive into her breakout short TEEN MARY - making the film at AFI while managing the creative risk of approaching religion from a fresh, comedic perspective—and why that very risk pushed her to make the film in the first place. From there, we move to bigger questions: why pitching yourself can sometimes be harder than pitching a project, what truly separates a comedic short film from a sketch, and why a strong director’s statement can be essential to articulating your artistic purpose, especially in comedy. We wrap by discussing the project Ali is currently taking out to town and the process of refining drafts with her manager—plus the perennial question: how do you know when a script is actually ready to pitch? TEEN MARY - Instagram ICE QUEENS (Stanford Short) Submit Your Comedy Short
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HOW TO: Swing Big With a First Feature, and Win (w/ Elijah Davis)
This week, filmmaker Elijah Davis breaks down how he swung big on his debut feature, Three Colors: Pan African — and what it actually took to get it made. We talk about the influence of French cinema on the film’s visual language, and Elijah’s larger mission: creating real authorship opportunities for Black creatives across every department. He shares how funding the first portion of the project as a proof of concept unlocked momentum — and why fundraising proved to be one of the most difficult stretches of the process. We also discuss representation theory and Elijah’s perspective on the relationship between Blackness and media — who gets to tell stories and who controls the frame. Finally, he opens up about balancing all of this while working full-time as an assistant at WME — and what it means to build a filmmaking career from inside the industry machine. THREE COLORS INSTAGRAM/TRAILER THREE COLORS IMDB THREE COLORS LETTERBOXD SUBMIT TO 50/50 FESTIVAL
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HOW TO: Develop and Refine Your Animation Skillset (w/ Chris Rutledge)
This week, we sit down with Chris Rutledge, whose knowledge of animation extends far beyond his own work and into the underground, deeply influential network of visual artists shaping the medium from the edges. What stands out immediately is Chris’s ability to recognize artistic movements before they even have names, mapping out how ideas circulate through communities long before they surface in the mainstream. His perspective reframes animation not as isolated projects, but as a living conversation between artists pushing each other forward. We also break down the fundamentals of various animation software tools and why teaching them has helped Chris re-familiarize himself with the art form, keeping his creative instincts sharp and reinvigorated. The episode traces how he’s organically emerged as a producer, leaning into his natural role as a connector—bringing trusted collaborators into his own projects and opening doors that have led to work on Adult Swim Shorts and even an A$AP Rocky music video. It’s a conversation about community, curiosity, and how collaboration often becomes the most powerful creative tool of all. HELICOPTER (A$AP ROCKY) BABY BRECK (w/ Tim Robinson) STREET RACE (Adult Swim's 'Off The Air') Chris's Other Work / Insta Submit Your Comedy Short
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HOW TO: Low-Intervention Filmmaking (w/ Posy Dixon)
This week, we sit down with director Posy Dixon — currently deep in production on a documentary about cult musician Planningtorock — a project that’s evolved into something far more collaborative than traditional nonfiction. In a rare creative dynamic, Posy's subject is actively writing the film alongside her, shaping a kind of career-long retrospective that blurs the line between observer and participant. We talk about what happens when a documentary becomes co-authored, and how identity sits at the center of Posy’s creative practice. We also rewind to her early days at VICE — a time she describes as chaotic, formative, and creatively liberating — and unpack what it means to be thrown into the deep end with freedom to experiment. Plus, Posy shares stories from her collaboration with former 50/50 guest Luke Keeling on an Instagram campaign featuring Tyler, the Creator. The shoot was unscripted, high-pressure, and built around A-level talent — requiring a different kind of preparation that Posy navigated with clarity and grace. POSY'S WEBSITE LUCA (her prod co) CREATE ANYWAY - Tyler The Creator Instagram Campaign Planningtorock (Musician) BEULAH LOVES DANCING (Planningtorock) Submit to the 50/50 Comedy Fest
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HOW TO: Channel Relentless Passion Into Your Work (w/ David Jacobson)
This week, we sit down with David Jacobson, marketing director at Cherry Lane Theatre — freshly reopened under A24 — to talk shepherding one of downtown New York’s most historic stages into its next era. David cut his teeth in sports marketing with the New York Knicks and New York Rangers (not to mention a brief, glorious stint working the second floor of the old times square NikeTown — RIP). Along the way, he adopted a simple philosophy passed down from his dad: the squeaky wheel gets the oil. Ask questions. Meet everyone. Be the “dumbest” person in the room. Remain a fan at heart. David stepped into Cherry Lane just months before its reopening, balancing the theater’s deep, rebellious history with A24’s modern indie sensibility. He says that running marketing there feels more like a startup than an institution. It’s a candid conversation about hustle, taste, and parlaying every job into meaningful relationships. In classic 50/50 fashion, it's another theatre/film mashup. Buckle your seatbelts! YOU GOT OLDER at the Cherry Lane Theatre The Cherry Lane Theatre Instagram HENRY WINKLER'S INSTAGRAM (random but relevant) - COMEDY FEST SUBMISSIONS -
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HOW TO: Ideate as a Writer/Director Duo (w/ Aimee Hoffman & Elinor Howells)
This week, we sit down with 50/50 writer-director duo Aimee Hoffman and Elinor Howells about building a creative partnership that’s as honest as it is motivating. From their first days meeting at AFI to developing a shorthand that allows them to pitch wild swings and terrible ideas without judgment, they break down how trust — and taste — sharpen each other’s work. We talk about walking into every room with reps, producers, and execs armed with ideas, not just ambition, and why they’re unapologetic about aiming big: studio movies, spectacle, scale. They share the origin and on-set evolution of their acclaimed short DADDA (50/50 Horror Official Selection), including how Elinor’s presence as a writer during production fundamentally shaped the film in real time. Plus, they dive into their upcoming Florida-set feature, and why physically traveling, researching, and living inside a world is essential to writing something that feels active and alive. DADDA TRAILER Elinor's Website Aimee's Website Comedy Fest Submissions
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HOW TO: Digest the Industry from a Rep's Perspective (w/ Arman Yaghmai)
This week, we’re joined by Arman Yaghmai, a coordinator at Verve, for a candid, nuts-and-bolts look at how the literary side of the industry actually works. We begin with discussing why coverage is such a crucial entry point for assistants—and how to know when you’re ready to graduate out of it. We then pull back the curtain on the inner mechanics of a lit-forward talent agency, from weekly Open Writing Assignment meetings to how information travels internally and jobs get chased. We also dive into what a signing pursuit really looks like, and why many writers land a manager long before they sign with an agent. Additionally, Arman shares what he looks for in emerging talent, what kind of pitching is most effective, and why the industry’s favorite question—“Why now?”—might be better reframed. We wrap up by defining what makes a great agent (reading, relationships, and genuine passion) and exploring how a shifting industry—and the rise of vertical content—could create new pipelines into traditional entertainment. VARIETY'S 10 ASSISTANTS TO WATCH 50/50 COMEDY FEST SUBMISSIONS
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HOW TO: Disrupt the Biz with Irrational Confidence (w/ Patrick Lee)
Before Rotten Tomatoes became a cultural barometer for movies and TV, it was just a silly side project built by someone obsessed with community. In this episode, Patrick Lee traces his entrepreneurial instincts back to early adulthood — from reselling computers to launching what would become one of the most influential platforms in entertainment. He opens up about how close Rotten Tomatoes came to disappearing during the dot-com crash, the realities of downsizing, and why the era of canned tuna and instant ramen remains a badge of honor. It’s a candid look at survival, scrappiness, and building something meaningful without a safety net. We also dig into the underrated power of networking — how building out an early professional network could have easily doubled the value of Rotten Tomatoes, and how to approach networking without the usual dread. From there, Patrick lays out the two non-negotiable traits for startup success: irrational confidence and ruthless focus. We close with a conversation about his very real fear of AI (and why we should all give WALL-E a rewatch) and why real-world community and human connection may be the most valuable currency we have left. Patrick's Talk on FOCUS Patrick's Instagram VENN 50/50 COMEDY FEST SUBMISSIONS
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HOW TO: Establish a Dynamic Artist/Manager Partnership (w/ Annika Rose & Alice Dabell)
This week, we’re joined by singer/songwriter Annika Rose and her manager Alice Dabell for a rare conversation about what it looks like to grow alongside your management as an artist. Their decade-long partnership is a truly remarkable example of trust, evolution, and shared vision—one that began when Alice first discovered Annika through a now-mythical music video cover of Foo Fighters’ “The Pretender” (seriously, we’ve scoured the internet… if you have it, please send asap). Annika’s early career saw her signing to the Simon Cowell / Louis Tomlinson imprint, followed by years of label deals, hard lessons, and major growth. Now, ten years later, Annika and Alice are fully independent—and happier than ever. Much of this episode unpacks what they’ve learned along the way, and just as importantly, what they’ve had to unlearn in order to build something sustainable on their own terms. From Alice’s perspective, we dig into how she approaches artist marketing in an increasingly congested digital landscape, and her push toward a more three-dimensional strategy. Both Annika and Alice agree: marketing shouldn’t be an afterthought—it should be treated as part of the art project itself. On Annika’s side, we talk candidly about personal accountability, why artists need to stop blaming external forces for stalled progress, and how intention changes everything. We also break down the marketing strategy behind Annika’s recent singles “TAKE OFF” and “I’M GOOD. I’M GREAT,” exploring how community-building, calculated rollouts, and a sense of exclusivity—particularly through print media—have fueled both the music’s success and a deeply engaged fanbase. TAKE OFF Music Video I'M GOOD. I'M GREAT Music Video Annika's Instagram
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HOW TO: Develop IP as a Producer (w/ Tessa Germaine)
This week, we sit down with Tessa Germaine (21 Laps) to trace her path through the beginning steps of Hollywood — from an early break as a coordinator on The Real Housewives of Orange County to navigating survival jobs, agency life, and the winding road toward producing. Ever wonder how working at Trader Joes can actually HELP you get a job in the biz? Well, you're in the right place. We talk about the power of setting small, incremental goals, embracing fresh starts, asking questions, and learning to walk into new environments without fear. Tessa reflects on her formative years at CAA, unpacking the stark contrast between year one and year two, and why working in the book department clarified her path toward producing. The conversation widens into the world of literary IP and its role in her current work at Shawn Levy’s 21 Laps, before coming full circle with the phenomenon of Stranger Things — from OG Tessa guarding the Duffer Brothers at Chapman University to now working at the company behind the global hit. Tessa attended October's horror fest and we look forward to seeing her again at our comedy fest in May! Welcome to the 50/50 Fam, Tessa!
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HOW TO: Achieve Catharsis in a Short Film (w/ Nishanth Ramasubramanian)
This week, we’re joined by the 2025 50/50 Horror Festival WINNER, Nishanth Ramasubramanian! Nishanth breaks down how to balance ambitious visuals with economic constraints, how to achieve real catharsis within a short film, and what it’s like co-writing deeply personal material while navigating collaboration. We also dive into the nuances of showing your work to family members (his sister’s husband said WHAT?!) and how feedback can land very differently when it’s close to home. The conversation expands into the evolving landscape of the industry — from the rise of vertical content and why directors should embrace it as a way to get reps (and leave the ego behind), to the importance of not being too precious about your work. Nishanth also shares thoughts on bridging the gap between Indian and U.S. filmmakers, and how to approach marketing your films without getting completely burnt out. NISHANTH'S LINKTREE INDIAN IN A BOX TEASER/TRAILER
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HOW TO: Work with BRANDS as a Creative (ADVERTISING 101 w/ Luke Keeling)
This week, UK-based Senior Creative Director Luke Keeling makes the ad world POP right before our eyes, as he breaks down what it really means to solve business problems through creativity. Luke notes how top agencies chase the narrative of a brand, sustain creativity at scale, and structure teams internally to build long-term, meaningful partnerships with clients. We explore why the strongest brands commit to agencies for the long haul, often seeing a single campaign evolve over five years or more, and how authenticity drives every decision at Uncommon Studio (where Luke works) — to the point where they only take on work they truly believe in. We also unpack Luke’s recent campaign work for Instagram/Meta, examining how advertising can double as a genuine conversation around mentorship rather than just a sales pitch. Along the way, Luke shares insights on building fame as a studio, creating cultural notoriety beyond the advertising world, and why recognizability is key to longevity as a production studio. We close the interview with some of Luke's most powerful takeaways from collaborating with some of the best high-level talent in the world. TYLER THE CREATOR: ASK IT ANYWAY LUKE'S WEBSITE
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HOW TO: Approach Documentary with Artistic POV & Journalistic Integrity (w/ Jacob Hurwitz-Goodman)
This week, we hit the ground running with documentarian/filmmaker Jacob Hurwitz-Goodman. Jacob gives us an exclusive look into his current documentary project, rooted in his deep-dive research on the “Rationalists”—a community of thinkers who live at the intersection of tech and philosophy, and seem to both dread tech/AI's inevitable takeover and welcome it with open arms. Jacob walks us through what it’s been like to study them from the inside, and why their contradictions make them such compelling documentary subjects. From there, we get into why casting is one of the most underrated components of nonfiction storytelling, and how contradictory personalities and sudden left turns make documentaries so exciting to be a part of. Jacob speaks with real passion about documentary filmmaking as a poetic and ambiguous artform. In contrast, we also discuss how some worthwhile documentaries are often overshadowed by the oversaturated, formula-driven true-crime landscape. Jacob's mission: to approach the form with more curiosity, artistry, and humanity. We also unpack his lifelong love for music, how he weaves it into the DNA of his films, and how his eclectic sensibility has shaped his path into commercial work. Jacob shares how he uses the skills, instincts, and aesthetics he’s honed as an artist to stand out—and stay grounded—in a commercial industry that can easily dilute a filmmaker’s voice. SQUAREPUSHER - DETROIT PEOPLE MOVER FAR OFF SOUNDS
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*BONUS EP*: Karen Zipor & Wyatt Sarkisian - Q&A w/ Johnny Marx
Ladies and Gentlemen, it's a 50/50 BONUS EPISODE! This episode features this week's guest on the pod, Karen Zipor, along with 50/50 Co-Host Wyatt Sarkisian, in conversation with comedian Johnny Marx. For more information on the WORM x FILM BROS Screening, see below: WORM X FILM BROS LINK JOHNNY MARX (Q&A HOST)
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HOW TO: Toggle Between Animation and Live-Action with Success (w/ Karen Zipor)
This week, we chat with perhaps the truest definition of a multi-hyphenate, Karen Zipor. We begin by unpacking the uniquely ego-free culture of animation and why its constant collaboration has shaped her entire filmmaking approach. Karen breaks down the big differences between animation and live action — from timing and cost to workflow — and shares the animation-born skills she now leans on while producing and directing live action. Through Karen's calling-card animated short THE WORM'S EYE VIEW OF THE BIRD, she invited a huge number of collaborators into her vision and found strength in trusting specialists who even exceeded her abilities in specific parts of the animation process. Karen talks about meeting high-level animators, why rising in animation can feel slow (hint: projects take forever), and what being a “real” producer means — from juggling multiple roles on set to navigating relationships with creative leads. Finally, Karen shares how her producorial role on Brittany Broski’s Royal Court has evolved as the show’s rapid success reshaped the scale of production and her responsibilities along with it. ZIPPED UP FILMS (KAREN'S PROD CO) FILM BROS OF GREENWICH VILLAGE (WYATT'S WEB SERIES SHE PRODUCED!)
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HOW TO: Blend Horror with Humor (w/ Eli Staub)
This week, writer/director (and 50/50 Fest alum!) Eli Staub joins us to break down the instincts, influences, and intensely personal experiences behind his award-winning short, MODERATOR. We dig into how the movie’s horror grows out of the reality it portrays—and why telling this particular story became an essential part of Eli’s own process of unpacking trauma. We then explore with Eli his equal love for horror and comedy—two genres that seem opposite but are secretly siblings. We talk about how both allow you to tackle dark themes through subversion, surprise, and the classic setup/punchline rhythm… whether the punchline is a laugh or a jump scare. Plus: why WEAPONS is somehow one of the funniest and scariest movies of the year, our favorite comedy-turned-horror directors, and some practical “cheat codes” for writing comedy, including laugh meters and pairing characters with clashing worldviews. Lastly, Eli walks us through some big recent milestones: what it was really like getting his first manager, and the spur-of-the-moment international trip that took him (and his film) all the way to Egypt. ELI'S WEBSITE ELI'S INSTAGRAM 'MODERATOR' TRAILER This episode is sponsored by EVIDENCE CAMERAS, official sponsor of the 50/50 Horror Festival!
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HOW TO: Turn Vulnerability into Creative Power (w/ Lesley Chiang)
This week, we sit down with actor/ singer Lesley Chiang for a fascinating conversation that begins in the heart of the Hong Kong entertainment scene. Lesley breaks down the unique structure of the industry she grew up in—where performers are contracted to a single production company or channel, unlike the freelance, network-hopping model in the U.S. As a third-generation entertainer, she reflects on how deeply acting runs in her blood, and the profound influence of her father, a Hong Kong acting legend whose passion for the craft continues to shape her. Lesley also revisits her public debut as one half of the brother-sister duo Benji & Lesley, unpacking the pressure that came with the public’s awareness of their family legacy, and how transitioning into indie music ultimately gave her the freedom to steer her own creative ship. Furthermore, Lesley speaks candidly about mental health and how going public with her depression reframed her relationship to artistry and vulnerability. She then takes us inside her new life in Los Angeles—why she made the move, the challenges of essentially starting from scratch, and even the questionable acting classes she found herself in along the way (are they stealing her money? We don't know!)... Through it all, Lesley shares the lessons that taught her she could never be just an actor or just a singer, but a true multi-hyphenate. Having Lesley on the podcast was quite the honor, and we're thrilled to have her in the 50/50 Fam. LESLEY'S INSTA LESLEY'S YOUTUBE LESLEY'S IMDB
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HOW TO: Walk the Tightrope Between Authenticity and Industry (w/ Jack Lawrence Mayer)
This week, we sit down with editor and creator Jack Lawrence Mayer to talk about the delicate art of receiving notes and navigating conversations with producers and executives. From knowing which feedback sharpens your vision to recognizing when to hold your ground, Jack breaks down how to approach general meetings with confidence, intention, and creative clarity. We also dive into his journey as the editor of TRICKS CAN GO WRONG—and the origin story of how he connected with the film’s singular writer–director, Luke Matthews. Jack reflects on what it means to make and experience art in the age of at-home content: how to cut through to audiences, create a moment around your work, and what it really means to watch something alone. Plus, he shares his experience creating one of HBO’s first digital series, SINGLE LONG, right on the cusp of the streaming boom—and closes the episode with a special treat: a real pitch he recently took around town. JACK'S WEBSITE TRICKS CAN GO WRONG SINGLE LONG (HBO SERIES)
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HOW TO: Stretch Your $ as a Producer (w/ Josh Folan)
This week on 50/50, we’re joined by producer Josh Folan, whose sharp wit and knack for organization and budgeting have made him a sought-after producer in the indie film world. Josh breaks down his purposeful approach to filmmaking — blending passion with pragmatism — and uses his feature ASK FOR JANE as a case study in how to shepherd an indie project from script to screen. Josh goes on to share why he believes in "closing your laptop" and speaking from the heart during pitches, how to back nearly any script into any budget, and why collaborating with emerging filmmakers often proves more rewarding than working with seasoned filmmakers. For aspiring producers looking to follow in his footsteps, Josh offers candid advice on staying open-minded, resourceful, and driven by purpose. TRICKS CAN GO WRONG (Luke Matthews' Film that Josh produced!) ASK FOR JANE (as mentioned in the episode!) Josh's IMDB
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HOW TO: Craft an Improv-Driven Story (w/ Luke Matthews)
This week on the pod, we chat with writer–director Luke Matthews, the mind behind TRICKS CAN GO WRONG — a film about an aspiring magician that doubles as a sharp metaphor for post-college life. Blending vaudevillian, Buster Keaton–style physical comedy with Fielder-esque man-on-the-street absurdity, Luke’s film plays with illusion both onstage and off. We talk about how his fascination with magic and practical effects shaped his visual storytelling, and how the film’s unscripted moments ended up redefining its scripted ones. Furthermore, we discuss how hybrid-improv comedy fits into today’s film landscape — and how the internet is reshaping the way we all consume comedy. Luke recalls a key piece of advice from mentor and acclaimed comedy director Pete Segal about the power of audience testing, and offers resourceful ways to stretch your budget (spoiler: ask for favors and shoot your shot!). Lastly, the episode closes on a refreshingly honest note as we discuss the shared ups and downs of life as a freelance filmmaker. Oh, and don't miss our next two episodes where we talk with the producer and editor of the film! LINK TO 'TRICKS CAN GO WRONG' LUKE'S IMDB MUSIC VIDEO HE DIRECTED
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HOW TO: Journey from Standup to SNL — and Beyond (w/ Vannessa Jackson)
This week, Luke and Wyatt sit down with writer/comedian Vanessa Jackson —whose path to standup comedy began, believe it or not, in a “red carpet interview” class that was... sketchy AF. Vanessa walks us through her years in comedy, from the early open mics to her current “refinement era,” where she’s polishing instead of carving. She shares why comedy can be honed but not learned, what day jobs actually help comedians grow, and how her relationship with her stage persona finally clicked in year seven. We also dive into the real differences between LA and NY standup scenes, what a healthy dynamic with agents and managers looks like, and what her time at Saturday Night Live taught her about imperfection, chaos, and pitching a sketch solo to Dave Chappelle. IMDB STAND-UP SPECIAL: AMERICAN GIRL
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HOW TO: Learn Your Process & Own It! (w/ Wylie Anderson)
Our guest this week, Wylie Anderson, has a background in theater education, which she carries deeply into her craft as a filmmaker. So, it's no coincidence that Wylie brings a thorough understanding of learning styles and emotional intelligence into her filmmaking—skills that shine in her debut short HOW TO CRY ON COMMAND, centered on a young girl learning to navigate vulnerability in the digital age. But the crux of this episode has to do with PROCESS. We discuss how to pitch yourself with confidence, and how to embed your artistry into every phase of the process—from conceptualizing to execution. Plus: Wylie shares what actually makes a great pitch deck! We welcome Wylie into the 50/50 Family with open arms, and can't wait to see her at the next fest! TICKETS: 50/50 HORROR FESTIVAL! WYLIE'S WEBSITE HOW TO CRY ON COMMAND
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26
HOW TO: Steer the Ship as an Independent Musician (w/ Ava Maybee)
It's a high school reunion this week! The guys chat with singer-songwriter Ava Maybee, who gives us an inside look at what it takes to flourish as an independant musician. On this episode, Ava discusses her evolving relationship with beauty (and Luke's relationship with his hair), her songwriting process (including the challenges of taking a lyrics-first approach), and the moment she found her dream team of producers. Ava also walks us through the speech she gives before every live show; she sets the tone for a space where everyone can express themselves like no one’s watching. Ava also shares why she never writes from a place of anger, how she once rented a Craigslist ambulance for a music video, and what true leadership looks like as an independent artist still charting her own course without a label. AVA'S MUSIC AVA'S INSTAGRAM
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25
HOW TO: Fill Needs and Evolve as a Writer (w/ Brandon Scott Wolf)
This week on the Pod, the guys chop it up with writer/comedian Brandon Scott Wolf, who proves that putting in the work—whether it’s daily pages or building friendships—pays off in big, weird, and wonderful ways. He walks us through the very unconventional path that led to becoming a contributing writer on SNL’s Weekend Update (spoiler: it involves his iconic site DateBrandonScottWolf.com [RIP]), working with Neil Patrick Harris on Best Time Ever, and why waiting around for your reps to call isn’t the move. You want the gig? You go get the gig. We also talk about Brandon’s early role in Will Smith's YouTube channel, which basically invented the idea of celebs leaning into digital content and parasocial marketing—a strategy that’s everywhere now. Plus, Brandon brings a ton of his own projects to the table (seriously, he’s pitching left and right), digs into the importance of building out your own IP, and shares why his current, totally unexpected job is actually a perfect fit once you hear the backstory. A STORY: DATE BRANDON SCOTT WOLF BRANDON'S IMDB BRANDON'S WEBSITE
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24
HOW TO: Direct with Clarity and Voice (w/ Britt Berke)
This week, Luke and Wyatt banter with the brilliant Britt Berke! Britt's knowledge accrued as a theatre director applies not only to the stage, but universally. We discuss topics such as how to communicate with actors using precise, supportive language (ie getting actors out of their own heads!!), how to discover the "note behind the note," and how to establish a unique point of view on a script, even when said script is more than 100 years old. We also dive into diagnosing problems with theater games, navigating the financial realities of being a working director, and what it takes to build stability in the arts. Plus: Britt reflects on her relationship with New York’s evolving theater scene and shares exclusive hot takes on A24’s purchase of the Cherry Lane Theatre in the West Village. Enjoy, all! BRITT'S WORKS THE WILD DUCK!
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23
HOW TO: Embrace Makeup as an Essential Part of the Creative Process (w/ Nadia Reese Stone)
Prep your kits! Because this week, we chat with Nadia Reese Stone, who provides us with a unique glimpse into on-set life through the boldy-winged eye of a makeup artist. Through Nadia, we learn that makeup artists are some of the most essential, yet overlooked and undervalued people in the industry. And Nadia proves just why we need them; she walks us through visual touchstones such as prosthetics, creature design, and elevated beauty looks. Nadia spills the tea on what kinds of directors she works best with (the answer might surprise you), how to deepen relationships with actors, and the delicate balance between artistry and safety on set. Whether you're an aspiring makeup artist or justifyably want to learn more about different roles on set, Nadia provides specific, yet universal advice: how to stand up for yourself on set, how to always remain prepared even with little notice before your gig, how to transform the way we think about beauty standards in media. We welcome Nadia to the 50/50 Family with open arms, and we look forward to her turning Wyatt into the creature from The Substance. NADIA'S WEBSITE NADIA'S ART INSTA EUPHORIA MAKEUP BOOK (A24)
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22
HOW TO: Turn Your Limitations into Storytelling Devices (w/ Aviv Rubinstien)
This week, the guys sit down with writer-director-professor Aviv Rubinstien to talk about turning constraints into creative opportunities. Aviv shares how starting in horror taught him the value of budget limitations, why teaching sharpens his writing and widens his network, and how he’s built career longevity as a storyteller. We also dig into the lessons behind his meta road-trip movie, what to do—and what not to do—when making a loosely scripted film on the road, and why choosing the right festival is more important than chasing the flashiest one. AVIV'S IMDB AVIV'S PODCAST 'IN SYNC' W/ FORMER 50/50 GUEST RACHEL BRODSKY
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21
HOW TO: Make Self-Gratifying Art That Resonates With Millions (w/ Jonathan Zawada)
This week, acclaimed artist/designer/director Jonathan Zawada reports to us live from the Australian countryside, where he details his long list of collaborations with artists like Flume, Mark Pritchard, and Radiohead's Thom Yorke. In true 50/50 Spirit, we unpack with Jonathan the intricate overlap between art, music, math, and identity. From translating sound into visuals to navigating the fine line between advertising and fine art, Jonathan shares how commercial work can actually sharpen an artist’s craft. We dive into the beauty of collaborating with musicians—where mutual respect keeps toes unstepped on—and the importance of knowing which part of the creative process truly lights you up. Jonathan also opens up about the inspiration he draws from fractal geometry and the natural world, the complex (and sometimes necessary) role jealousy plays in an artist’s journey, and why Los Angeles ultimately wasn't the place for him. Want to hear 3 guys nerd out about flowers? Well, you're in the right place! Enjoy. JONATHAN'S WEBSITE FLUME'S SKIN (ALBUM COVER ART by JZ) TALL TALES (Tom Yorke & Mark Pritchard Concept Art)
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20
HOW TO: Find Your Center Between Competing Passions (w/ Alaman Diadhiou)
This week, Alaman Diadhiou joins the pod. The guys discuss with Alaman what it really takes to carve out your own lane in the industry—and why you shouldn’t listen to people telling you to stay in theirs. They dig into the mindset shifts that keep you moving forward: realizing what’s good for you (not just what others expect), learning to compete with yourself instead of everyone else, and switching out of the “I’m not doing enough” spiral. Plus: the subtle art of making something look effortless when you’ve actually given it everything you’ve got. And of course, they cover the importance of wearing multiple hats—metaphorically, and sometimes literally, if you happen to be in the national tour of MJ the Musical. From high level collaboration at songwriting camps in LA to establishing himself in NYC as trusted generator of new theater, Alaman is an oustanding example of how to carry purpose and academic rigor in everything you do. Take a listen folks! DEBBIE ALLEN DANCE ACADEMY (DADA)ALAMAN'S NEXT PLAY
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19
HOW TO: Build Your Brand (w/ Noah Wolfson)
This week, 50/50 Class President (UTA Coordinator) Noah Wolfson joins us on the show. He breaks down why the balance of power has shifted into the hands of creators—and what that means for the industry at large. We explore how AI is streamlining production and cutting costs, while also threatening the traditional entertainment job pipeline. Plus, Noah shares how to network without making it transactional, and why just 15 seconds of discomfort could be the key to your next big break... Noah has attended every 50/50 festival to date, and we can't wait to see him at the next one. 50/50 FESTIVAL FILM FREEWAY Book Recs: CAA POWERHOUSE THE MAILROOM WHO IS MIKE OVITZ WHO KNEW: BARRY DILLER THE RIDE OF A LIFETIME: BOB IGER
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18
HOW TO: Host a Successful Monthly Comedy Show (w/ Bebe Katsenes)
This week on the 50/50 Podcast, Bebe Katsenes joins us (LINDA wig sadly not included) to talk about the art of building a live comedy show from the ground up. She shares how her improv roots inform her standup, the origin story behind her and Johnny Marx’s beloved character LINDA, and how she keeps audiences coming back month after month. We also dive into the challenges of finding your comedic voice in today’s divided standup scene—does only performing for like-minded crowds help or hurt the art form? Tune in to find out! GET YOUR TICKETS TO LINDA! (Monthly Comedy Show) Clip of Bebe Performing
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17
HOW TO: Start a Production Company (w/ Gabby Fiszman)
Take notes, people, because this is the ultimate how to episode! This week, we’re joined by Gabby Fiszman, co-founder of Odd One Out Films (with previous pod guest Maria Quesada). In this episode, Gabby walks us through exactly how she and Maria started Odd One Out on their own terms, through building trusted networks with their closest friends and collaborators. Additionally, we touch on how to strategically transition away from your full time job while maintaining good relationships, gaining compassionate leadership skills through experience, varied forms of communication with your financiers, and yes… taxes. ODD ONE OUT GABBY’S BAND, GROCERIES!
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16
HOW TO: Build a One Woman Show From Scratch (w/ Ruby Karp)
Ever wonder what it's like smoking cigarettes with Natasha Lyonne outside of UCB at the age of 15? Well, you're in the right place. This week, we chat with comedian/writer/performer RUBY KARP! Credits include AFTER MIDNIGHT on CBS, THE CHARLIE PUTH SHOW, and Ruby's debut Off-Broadway stint, I DON'T TRUST ADULTS! We dig deep into the trials and tribulations of childhood fame, how social media is vital for self promotion, and what it takes to invite collaboration into a solo act. This episode is NOT one to miss. Welcome to the 50/50 Family, Ruby. RUBY IS STRESSED (New Insta Web Series) THE CHARLIE PUTH SHOW
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15
HOW TO: Prompose To Emma Stone (w/ Jacob Staudenmaier)
We have a new Dude of the Day, and it’s Jacob Staudenmaier! His 50/50 Nominated Film, BOYS, answers the very simple question: What do Boys do tho?... But when Jacob isn’t calling out the delicate turf war of masculinity, he is a jack-of-all trades filmmaker whose consistent output of professional grade shorts is awe inspiring. In this episode, we discuss how a viral promposal to Emma Stone unexpectedly sparked Jacob's filmmaking career, how he filmed a festival short in just three hours, and the simultaneous restrictions and privileges of shooting on film. Some of Jacob's work below! PEPPERONI BABY EMMA STONE, PROM?
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14
HOW TO: Become Your Own Media Curator (w/ Rachel Brodsky)
This week, we’re joined by Rachel Brodsky, accomplished music/pop culture journalist. We spoke for just over an hour about what it's like to chart your own path in media and criticism, and what we in the film industry can learn from the film critic. Rachel shares the early words of encouragement that nudged her toward writing and analyzing pop culture, and how learning to think critically shaped her voice as a journalist. Rachel brings up the challenges of breaking free from the algorithm to become your own curator, and how to sharpen your taste in an overwhelming media landscape. Rachel also reflects on her experiences interviewing actors like Mikey Madison and Eva Victor — including a behind-the-scenes look at Eva’s upcoming film, SORRY, BABY. Rachel's Rolling Stone Article about SORRY, BABY linked here!
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13
HOW TO: Make Your Next Short Your Calling Card (w/ Maria Paula Quesada)
In film, a "calling card" refers to a project, often a short film, designed to showcase a filmmaker's talent, style, and vision to potential collaborators and industry professionals (Wyatt didn't know this so we figured he'd learn it if he read the episode description). Well, this week, 50/50 Alum Maria Quesada gives us the ultimate download on HER Calling Card, HAPPY HAPPY HAPPY BIRTHDAY, which she wrote, directed, produced, and STARRED in! She takes us through how to allow comedy to be enhanced with stellar visuals, how to take ego out of directing yourself, and spills her secrets on how to film a traffic scene on a small budget set. We also cover how family allows us to show love through humor, how to find projects that are authentically you, and we delve into her production company, Odd One Out Films, which she co-runs with Gabby Fiszman (future guest on the pod)! Maria's short was an offical selection of the 2025 50/50 Comedy Festival, and we look forward to having her back next year! LINK TO ODD ONE OUT PRODS
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12
HOW TO: Create and Sell Your Own Animated Pilot (w/ Elena Ridker & Torey Strahl)
This week, we're diving headfirst into the wild world of animation with creators Torey Strahl and Elena Ridker. From knowing when it’s time to stop waiting for permission and start making your own work, to surviving the endless loop that is the Network Pitching Process, Torey and Elena share real talk on balancing creative ambition with commercial realities. We also get into the tricky business of separating your art from your income — and why that might just save your sanity. If you're a cartoon nerd, an aspiring showrunner, or just curious about how an animated series gets made, this one's for you. Check out Torey and Elena’s offbeat animated series Buzzards Bay now streaming on Adult Swim’s YouTube channel. Elena’s already a 50/50 Comedy Festival alum, and we’re thrilled to officially welcome Torey into the 50/50 family! LINK TO BUZZARDS BAY HERE!
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11
HOW TO: Find Confidence as a Filmmaker (w/ Michael Doshier)
This week, we sit down with writer/actor/musician Michael Doshier, who gives us a glimpse into the glamour of his thorough artistic process. We touch on topics such as finding confidence on set, surrounding yourself with collaborators who share passion as a driving force, and how to successfully find your niche in the festival circuit, ending up with a reliable distributor. We loved having Michael at the last 50/50 festival, and we’re so glad that he’s now a part of the 50/50 Family.
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10
HOW TO: Foster Community on Set (w/ Joaquin Madrid Larranaga)
All the World’s a Stage on this week’s episode of the 50/50 Podcast. Joaquin Madrid Larranaga not only introduces us to the complex world of finding work in the Theatre, but also (like the true multihyphenate he is) applies his stage managerial knowledge to the world of Film. And there is a LOT to learn. We touch on non traditional paths in the arts, technical skills vs. people skills, and what it really takes to create a thriving on set environment resulting in long-lasting relationships. It was so special having Joaquin join us at the last 50/50 festival, and we look forward to furthering his involvement in the 50/50 community.
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9
HOW TO: Carve Your Corner in Stand-up Comedy (w/ Johnny Marx)
This week, we share a laugh with stand up comic Johnny Marx. We dive into the science behind crafting jokes, the differences in processing conceptual and personal material, and how Johnny manages to bridge the gap between his own voice and the styles of his comedic heroes. Johnny also stresses the importance of enjoying every stage of the comedic process; from writing to booking to hitting the stage. Want to learn how to escape the endless hamster wheel of bringer shows? THIS episode is for you. Johnny is a 50/50 alum and repeat attendee of the festival, and we couldn't be more grateful to have him in our orbit.
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8
HOW TO: Make Acting Your Full-Time Job (w/ Cady Mariano)
This week, we talk with the incredibly grounded and talented Cady Mariano. Cady provides invaluable insight into what it truly takes to stay resilient, hopeful, and energized as an actor in an unpredictable industry. We unpack the power of rehearsals, how actors contribute to a collective creative vision, and the different directing styles that shape the on-set experience. This conversation is both eye-opening and encouraging, touching on how to keep your mental health in check, bring playfulness to your performance, and approach feedback with grace and grit. Cady is a frequent collaborator of multiple 50/50 alumni, and we're so excited to welcome her to the fam!
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7
HOW TO: Make an Effective Movie Trailer (w/ Andrew Gerstenblatt)
LIGHTS, CAMERA, TRAILERS. This week, Andrew Gerstenblatt invites us into the captivating world of the movie trailer. Andrew’s passion radiates with depth and nuance as he makes a compelling case for trailers-- not merely as marketing tools, but as a distinct and often underappreciated art form. Andrew guides us through the intricate process of crafting trailers, oftentimes communicating directly with directors and studios, playing a unique role in each film's rollout. Andrew has been a consistent supporter of 50/50 and we're thrilled with how this conversation turned out. Enjoy!
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ABOUT THIS SHOW
50% Business, 50% Creative.Hosted by 50/50 founder Luke Steinfeld, and 50/50 Head of Talent Wyatt Sarkisian, the podcast builds on the mission of the platform: to nurture and empower the next generation of industry talent.Join us every tuesday as we sit down with voices from all corners of the entertainment industry, offering educational insight into process, production, and execution.
HOSTED BY
50/50 Film Festival
CATEGORIES
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