The Boost with Greg Rollett

Most brands today launch with a Shopify store and figure out distribution later. Andrew Broshat and his family took the opposite approach — and built a real, growing business because of it.Andrew joins Greg Rollett live from the Affiliate Summit West showroom floor to talk about how WrapIt Storage (an OG Grommet brand) got its start, why going retail-first made all the sense in the world, and what it actually takes to manage multiple sales channels when you're running a small team with big ambitions.In this episode:How Andrew's dad Jim went from 17 years at Target corporate to launching a storage strap company at the National Hardware ShowWhy retail was the natural first channel — and what brands with DTC-only instincts are missingThe new adhesive hook line competing directly with Command, and how WrapIt is differentiating through designWhat happens when you try to launch a new product AND manage existing ones with a lean teamThe "life or death, 48 hours, move 1,000 units" question — and why Andrew's answer had nothing to do with Amazon or retailHow WrapIt is using Affiliate Summit to build publisher relationships as a new distribution channelWhat AI is (and isn't) doing for their business right nowWhether you're a brand trying to figure out your channel mix, a publisher looking for unique product partners, or just curious how family businesses actually grow, this one's for you.The Boost is presented by Grommet and Affiliate Summit.Get your tickets to Affiliate Summit here: https://www.affiliatesummit.comUse code BOOST15 to save 15%!Discover 1,000s of new and unique products on Grommet here: https://thegrommet.comPlus, you'll get 20% off all of them when you give them an Upvote.

Season 4 of The Boost continues with Collin Short, President of the Flyover, a daily email news publication delivering to 4 million people across the United States. The Boost is presented by Grommet and Affiliate Summit.In this episode, host Greg Rollett and Collin break down how the Flyover built an obsessive audience in a world of collapsing trust in mainstream media. They discuss why people actually beg for the newsletter (literally emailing the team when it's 20 minutes late), how they've stayed counter-cultural by building loyalty to the brand instead of celebrity hosts, and the philosophy behind their monetization model. Collin reveals the "flywheel" that powers everything at the Flyover—how content, monetization, and growth have to work together perfectly, and why cutting corners on any one piece breaks the entire system. They also dig into why unbiased, fact-based news fills a massive gap in America, how the Flyover partners only with products they personally test and stand behind (even reimbursing readers when something goes wrong), and how they're expanding beyond email into podcasts, YouTube, and texting to reach more people without diluting the core product.In this episode you'll discover:Why readers literally email asking where their newsletter is (and what that means for trust)How to build a newsletter people actually want vs. one they tolerateThe content-monetization-growth flywheel that powers sustainable mediaWhy being counter-cultural (no celebrity hosts) is actually a competitive advantageHow to monetize without breaking trust with your audienceWhy unbiased, simple news beats sensationalism and algorithmsThe strategy behind only partnering with products you genuinely believe inHow to expand (podcasts, YouTube, texting) without losing what makes you specialWhy 4 million high-quality subscribers beats 10 million low-engagement onesIf you're running a newsletter, building an audience, monetizing content, or trying to figure out how to grow without selling out, this episode is essential.The Boost is presented by Grommet and Affiliate Summit. Get your tickets to Affiliate Summit East here: https://www.affiliatesummit.com/east And use code BOOST15 to save 15%!Discover 1000's of new and unique products on Grommet here: https://thegrommet.com Plus, you'll get 20% off all of them when you give them an Upvote.Learn more about the Flyover: https://jointheflyover.com

Season 4 of The Boost kicks off with Dennis Quinn, Head of Creative Strategy at WP Creative Group at The Washington Post.The Boost is presented by Grommet and Affiliate Summit. Get your tickets to Affiliate Summit East here: https://www.affiliatesummit.com/eastAnd use code BOOST15 to save 15%!In this episode, host Greg Rollett and Dennis break down how publishers and brands can build trust in a world flooded with generic AI content. They talk about why first-person storytelling is winning, why creator-led content works when it is rooted in real expertise, and how The Washington Post is helping brands create content that feels useful instead of promotional.Dennis also shares the thinking behind Postworthy, WP Creative Group’s creator-led video framework, why newsletters and owned platforms still matter, how events and experiences can drive real creative and business value, and why brands need to stop trying to convert on every single piece of content.They also dig into the rise of vodcasts, the power of surrounding a brand story with clips, transcripts, and social content, and what trust actually looks like when content is built for real people instead of algorithms.In this episode:•Why trust is still the foundation of great publishing and marketing•Why generic brand messaging is losing•How first-person storytelling is outperforming bland advice•What makes creator-led content actually credible•Why newsletters, owned channels, and experiences still matter•How vodcasts can become the center of a full content ecosystem•What brands should do differently if they want real thought leadershipIf you care about content, credibility, audience trust, and where media is headed next, this is a strong way to kick off the season.Discover 1000's of new and unique products on Grommet here: https://thegrommet.comPlus, you'll get 20% off all of them when you give them an Upvote. 

AI is changing how brands, products and publishers get discovered and traditional SEO alone is no longer enough.Recorded live from Affiliate Summit East, this episode of The Boost features Ewen Finser, CEO of ScaleVisible, breaking down how brands can generate visibility in AI-powered search, answer engines, and platforms like ChatGPT, Perplexity, and Google AI Overviews.We dive deep into AEO (Answer Engine Optimization), why AI chooses some brands over others, and how owned media — blogs, YouTube, Reddit, and third-party editorial — now plays a critical role in AI trust, citations, and brand authority. Ewen explains why focusing on a single channel is a losing strategy, how Reddit can amplify (or damage) brand perception at scale, and why outdated org charts are holding brands back in the AI era.You’ll also hear why high-signal, original content matters more than ever, how brands should audit their AI visibility today, and where the next big opportunities are emerging for publishers and marketers.This episode is presented by Affiliate Summit and Grommet. 🎟️ Join us at Affiliate Summit West in Las Vegas (Jan 12–14) and get 15% off your ticket with code BOOST15. Head to https://www.affiliatesummit.com/west and register today!Learn more about Grommet at https://thegrommet.com

Join us at Affiliate Summit East in New York City and save 15% on your ticket by using the code BOOST15 at https://affiliatesummit.comThe New York Post is one of the few major publishers growing in the middle of an algorithm meltdown, AI-driven search changes, declining social clicks, and the most unpredictable traffic landscape the industry has ever seen.In this episode of The Boost, host Greg Rollett from Grommet sits down with Jackie Goldstein, VP of Commerce at the New York Post, to uncover how their team is winning across search, social, and AI—and why the Post remains one of the most resilient media brands in the world.From building a powerhouse commerce operation inside a 200-year-old newsroom to creating headlines that “kick you in the eyeballs” while still driving performance for partners, Jackie breaks down the exact strategies her team is using to stay ahead.🧠 What You’ll Learn:• How the NY Post is thriving in search despite algorithm volatility and AI disruption• Why leaning into AI (not fighting it) is giving them a competitive edge• The secret behind their punchy, unapologetic headline style—and how it still works for commerce• Commerce inside a legacy newsroom: CPC, CPA, and flat-fee models that power massive revenue• How social listening + rapid content creation turn cultural moments into shoppable wins• The Post’s 2024–2025 playbook for gift guides, distribution, and Q4 domination• How they balance editorial integrity with partner needs in performance-driven content• The systems and cross-team collaboration that eliminate silos between sales, editorial, and partnershipsWhether you’re a publisher navigating AI, a brand looking to understand modern commerce strategies, or a marketer trying to survive the “algorithm apocalypse,” this episode is your blueprint for thriving in a shifting landscape.🎁 The Boost Is Presented by GrommetGrommet is the leading product discovery marketplace, connecting thousands of new and unique products with millions of shoppers.✨ Explore what’s trending → https://thegrommet.com💸 Want to promote these products and earn 20% commission on every sale? Email [email protected] to join our exclusive publisher program.

🎯 Affiliate Summit West is happening January 12-14 in Las Vegas! Network with top publishers, affiliates, and media buyers. Use code "BOOST15" for 15% off tickets: https://www.affiliatesummit.com/westPublishers and affiliates are facing their biggest traffic crisis in years. Organic search is disappearing, AI overviews are stealing clicks, and Reddit is dominating the SERPs. But some media companies are thriving despite these changes.In this episode of The Boost, host Greg Rollett sits down with Emily Jackson, SVP of Commerce at Forbes, to uncover how one of the world's most successful media brands is navigating the traffic apocalypse. Emily shares the hard data on declining search traffic and reveals the specific strategies Forbes is using to build sustainable revenue streams that don't depend on Google.This conversation reveals the playbook that's working right now for publishers who want to survive and thrive in the new media landscape.🧠 What You'll Learn:The real numbers: How much organic search traffic publishers are actually losing and why it mattersPrice drop notifications: A simple email capture strategy that turns browsers into buyersThe 40% rule: Why Gen Z's video shopping habits are reshaping commerce content strategyRevenue diversification: How to reduce Google dependence without losing affiliate commissionsContent evolution: Moving beyond listicles to build audience loyalty and repeat trafficVideo commerce: Making YouTube and social content actually profitable for publishersWhether you're a publisher, affiliate marketer, or media professional—this episode shows you how to build traffic and revenue streams that algorithms can't touch.🎁 The Boost Is Presented by Grommet. Grommet is the leading product discovery marketplace, connecting thousands of new and unique products with millions of shoppers. ✨ Explore what's trending → https://thegrommet.com. 💸 Want to promote these products and earn 20% commission on every sale? Email [email protected] to join our exclusive publisher program.

🎯 Affiliate Summit East is happening January 12-14 in Las Vegas! Use code "BOOST15" for 15% off your ticket and join the biggest affiliate marketing event in the world. Network with top publishers, affiliates, and media buyers at https://www.affiliatesummit.com/eastReady to transform your product launches from simple press releases into revenue-generating machines? This episode reveals exactly how to coordinate PR and affiliate marketing for maximum impact.In this episode of The Boost, host Greg Rollett sits down with Jenna Lee Scott, founder of JLS PR (soon to be Great Scott), to break down her proven strategy for combining traditional earned media with performance-driven affiliate marketing. Jenna shares real case studies from brands like Chill House and Clear Stem, showing exactly how coordinated PR-affiliate campaigns can drive both editorial coverage and measurable sales.You'll discover why the most successful product launches require a synchronized approach between PR teams and affiliate managers, and how to set up the technical infrastructure needed to track and optimize your results across multiple publisher partnerships.🧠 What You'll Learn:• The 6-week launch timeline that gets editors excited and affiliates ready to convert • How to host product seeding events that build relationships with key media contacts while setting up affiliate partnerships • The technical setup brands need before launching (skim links, Impact, commission structures, and attribution) • Why editorial coverage drives the strongest initial sales compared to other affiliate partners • How to leverage PR coverage for licensing badges, social proof, and ongoing marketing assets • The biggest mistakes brands make when entering affiliate marketing and how to avoid them • Emerging trends in AI and search that are reshaping how publishers discover and promote productsWhether you're a publisher, brand, commerce director, or affiliate manager—this episode is your masterclass in building revenue-driving media relationships that benefit both sides of the partnership.🎁 The Boost Is Presented by Grommet. Grommet is the leading product discovery marketplace, connecting thousands of new and unique products with millions of shoppers. ✨ Explore what's trending → https://thegrommet.com. 💸 Want to promote these products and earn 20% commission on every sale? Email [email protected] to join our exclusive publisher program.

🚀 Affiliate Summit West is coming January 12-14 to Las Vegas! Join the biggest names in affiliate marketing at Caesars Forum and network with top publishers, traffic buyers, and affiliates. Use code BOOST15 for 15% off your ticket → https://www.affiliatesummit.com/westWhile everyone's worried about AI replacing content creators, some publishers are using data-driven methodologies to create review content that AI simply can't match. US News & World Report has cracked the code and their formula is beating both AI-generated reviews and pay-to-play competitors.In this episode of The Boost, host Greg Rollett sits down with Amro Naddy, VP & General Manager of 360 Reviews at US News & World Report, to reveal the exact data-driven formula that's helping them dominate competitive review categories. From leveraging third-party data and consumer surveys to building methodological transparency that Google's algorithms love, Amro breaks down why their approach consistently outperforms AI-generated content—and how other publishers can adopt similar strategies.This isn't just theory. US News has scaled this formula across 60+ categories, from $2,000 mattress reviews to auto insurance, proving that rigorous methodology beats artificial intelligence when it comes to building trust and driving conversions.🧠 In this episode you'll discover:• The third-party data sources and consumer survey strategies that create AI-proof content differentiation • How to build methodology-first review processes that satisfy both Google's E-A-T requirements and user trust • The 4-persona conversion framework (rational/emotional + fast/slow) for optimizing review pages that actually convert • Category expansion strategies for scaling data-driven reviews from 1 to 60+ verticals while maintaining quality • Why "showing your work" with transparent methodologies creates competitive advantages AI can't replicate • Expert reviewer sourcing and vetting processes that build real authority in any verticalWhether you're a publisher, commerce director, or content creator looking to future-proof your review content against AI disruption, this episode shows you exactly how data-driven methodologies create sustainable competitive advantages that drive real revenue.🎁 The Boost Is Presented by Grommet. Grommet is the leading product discovery marketplace, connecting thousands of new and unique products with millions of shoppers. ✨ Explore what's trending → https://thegrommet.com. 💸 Want to promote these products and earn 20% commission on every sale? Email [email protected] to join our exclusive publisher program.

Join us at Affiliate Summit East in New York City and save 15% on your ticket by using the code BOOST15 at https://affiliatesummit.comWant the exact playbook for building and managing 200+ publisher partnerships? Cooper Schwartz from Money Group breaks down their entire system that generates millions in revenue.In this episode of The Boost, host Greg Rollett sits down with Cooper Schwartz, Head of New Business & Growth at Money Group (Money.com), to reveal the complete publisher partnership playbook that powers their 200+ partner network.From working with Forbes and Fortune to managing hundreds of unique deal structures, Cooper shares the systems, strategies, and relationship management tactics that make it all possible.🧠 What You’ll Learn:• The complete publisher partnership playbook: how to identify, approach, and onboard partners at scale • Systems for managing 200+ unique publisher relationships with different deal structures • The “white glove service” model that keeps partners happy and performing • How to turn competitors into profitable collaborators (Forbes, Fortune, NerdWallet strategy) • Technology and processes needed to scale partnership programs beyond 50+ partners • Revenue ascension model: moving partners from affiliate to major brand deals • The content hub strategy that creates win-win value for all partiesWhether you’re a publisher looking to build partnerships, a business development professional scaling relationship programs, or a media company wanting to expand beyond traditional monetization—this episode is your complete playbook for partnership success.🎁 The Boost Is Presented by Grommet. Grommet is the leading product discovery marketplace, connecting thousands of new and unique products with millions of shoppers.✨ Explore what’s trending → https://thegrommet.com.💸 Want to promote these products and earn 20% commission on every sale? Email [email protected] to join our exclusive publisher program.🔗 Resources & Links: • Connect with Cooper Schwartz: [email protected] Cooper on LinkedIn: https://www.linkedin.com/in/cooperschwartz/• Money Group: https://money.com •• Affiliate Summit East: https://www.affiliatesummit.com/east (Use code BOOST15 to save 15% on your ticket)→ Subscribe to The Boost: https://www.youtube.com/watch?v=3_U2rBjjd9s&list=PLLozJSCzkxQdigpzrVjBTMYKYlFw7BmH5

🎟️ Don’t miss Affiliate Summit East in New York City, August 4-5! Join the biggest affiliate marketing event on the East Coast and use code BOOST15 for 15% off your tickets: https://www.affiliatesummit.com/eastDiscover how B2B brands are adopting consumer marketing strategies to connect with buyers earlier in their journey and stand out in crowded markets. In this episode of The Boost, host Greg Rollett sits down with Kerry Curran, host of Revenue Boost Marketing Podcast, to explore the converging worlds of B2B and B2C marketing tactics.Kerry shares incredible insights on how B2B marketing is evolving as buyers increasingly research solutions independently before ever talking to sales teams—creating an opportunity for brands that provide value through content and community.🧠 You’ll learn: • How B2B buyers now research solutions like consumers shopping for major purchases • Why social listening tools provide critical competitive intelligence for B2B brands • How to extract actionable customer insights from discovery calls and turn them into content • The power of featuring your customers in authentic content to attract similar brands • Why “founder-led growth” through video content is winning in the B2B space • How to identify and communicate your true differentiator in a “sea of sameness”Whether you’re a publisher, media professional, or B2B marketer—this episode is your masterclass in adopting consumer brand marketing tactics to stay ahead of the competition while building more authentic connections with your audience.🎁 The Boost Is Presented by Grommet. Grommet is the leading product discovery marketplace, connecting thousands of new and unique products with millions of shoppers. ✨  Explore what’s trending → https://thegrommet.com. 💸 Want to promote these products and earn 20% commission on every sale? Email [email protected] to join our exclusive publisher program.→ Connect with Kerry Curran: LinkedIn: https://www.linkedin.com/in/kerrycurran Revenue Boost Podcast: https://revenuebasemarketing.com/podcast → Subscribe to The Boost: https://www.youtube.com/watch?v=3_U2rBjjd9s&list=PLLozJSCzkxQdigpzrVjBTMYKYlFw7BmH5

🏆 Affiliate Summit East is coming to New York City! Join us August 4-5 at the Marriott Marquee and use code BOOST15 for 15% off your ticket: https://www.affiliatesummit.com/eastDiscover how Fanatics grew from $175 million to $5 billion in revenue by building authentic partnerships with creators, publishers, and even first-time affiliates in the sports merchandise space.In this episode of The Boost, host Greg Rollett sits down with Wade Tonkin, Global Director of Affiliate Marketing at Fanatics, to uncover the affiliate strategies that have powered Fanatics' explosive growth over the past 14 years. Wade shares how training new creators, leveraging cultural moments, and building genuine connections with sports fans has created a robust affiliate ecosystem that drives significant revenue.🧠 You'll learn: • Why Fanatics invests in training first-time affiliates instead of just chasing big publishers • How to help creators craft authentic calls-to-action that convert their engaged audiences • The impact of cultural moments (like Taylor Swift attending NFL games) on merchandise sales • Why media publishers can be powerful partners during time-sensitive sports events • Strategies for working with niche communities from card collectors to WWE fans • How to coach creators to give audiences "the why" behind affiliate promotionsWhether you're a publisher, brand, creator, or sports merchandise retailer—this episode is your masterclass in building an affiliate program that scales from passionate micro-influencers to major media partnerships.🎁 The Boost Is Presented by Grommet. Grommet is the leading product discovery marketplace, connecting thousands of new and unique products with millions of shoppers. ✨ Explore what's trending → https://thegrommet.com. 💸 Want to promote these products and earn 20% commission on every sale? Email [email protected] to join our exclusive publisher program.→ Connect with Wade Tonkin on LinkedIn: https://www.linkedin.com/in/wadetonkin/ → Fanatics Affiliate Program: https://fanatics.com (click the affiliate program link) → Subscribe to The Boost: https://www.youtube.com/playlist?list=PLLozJSCzkxQdigpzrVjBTMYKYlFw7BmH5

🎟️ Join us at Affiliate Summit East 2025! Use code BOOST15 for 15% off tickets: https://www.affiliatesummit.com/eastIs traditional SEO dying while search as a whole is evolving? In this special live episode of The Boost recorded at Affiliate Summit West, host Greg Rollett sits down with Melissa Harden, search intelligence expert from Digitas, to tackle the controversial question on everyone's mind: Is SEO really dead?Melissa reveals that while SEO isn't dead, the hyper-focused approach to on-page optimization is dying as search becomes increasingly multi-channel and audience-driven. She introduces the concept of "search intelligence" as the evolution of traditional SEO strategies.🧠 In This Episode You'll Discover: • Why traditional on-page SEO tactics are dying but search optimization is more important than ever • How audience perception is now a critical ranking factor (with real examples like AARP ranking for shapewear) • The 5 tactical strategies publishers need to implement in the new search era • Why search is becoming a "validation engine" rather than a discovery platform • How to create a cross-channel "drip strategy" that boosts visibility across platforms • Why real-time content and recency signals are crucial for search visibilityWhether you're a publisher, affiliate marketer, or brand looking to boost your content performance, this episode delivers a masterclass in adapting to the rapidly changing search landscape.🎁 The Boost Is Presented by Grommet. Grommet is the leading product discovery marketplace, connecting thousands of new and unique products with millions of shoppers. ✨ Explore what's trending → https://thegrommet.com. 💸 Want to promote these products and earn 20% commission on every sale? Email [email protected] to join our exclusive publisher program.→ Connect with Melissa Harden: LinkedIn: https://www.linkedin.com/in/melissaharden/Instagram: @melissaharden Podcast: https://www.youtube.com/@HardenSearchBar→ Subscribe to The Boost:https://open.spotify.com/show/2G7E26WPLxDXCPhsXtzDX9?si=rSenir0mTdOnFoCFqDIxzA 

🎟️ Join us at Affiliate Summit East in New York City, August 4-5th! Use code BOOST15 for 15% off your tickets: https://www.affiliatesummit.com/eastDiscover the counterintuitive strategy of partnering with competitors that helped Money.com transform from a struggling legacy brand into a 9-figure publishing powerhouse.In this episode of The Boost, host Greg Rollett sits down with Greg Powel, CEO of The Money Group, to explore how he's rewriting the rules of publisher relationships by creating win-win partnerships with companies many would consider direct competitors.Greg shares his journey from Google executive to media entrepreneur, revealing why competitive collaboration—not competition—is the secret behind Money.com's ability to spend "nine figures a year with Google" while building a publishing ecosystem that benefits everyone involved.🧠 You'll learn: • Why the "friendnemy" approach to competitor relationships creates massive growth opportunities • How Money.com partners with competitors like NerdWallet to monetize content across platforms • The acquisition strategy that transformed a 50-year-old brand with 20-second page loads into a digital juggernaut • Their publisher flywheel model that creates win-win-win scenarios for advertisers, publishers, and Money.com • How to identify acquisition opportunities and avoid common pitfalls when buying media properties • Why human-created content remains essential for building trust in financial publishing (and how AI fits in)Whether you're a publisher looking to forge strategic partnerships, a media brand considering acquisition growth, or a content creator seeking innovative monetization strategies—this episode delivers a masterclass in collaborative publisher relationships that generate exponential growth.🎁 The Boost Is Presented by Grommet. Grommet is the leading product discovery marketplace, connecting thousands of new and unique products with millions of shoppers. ✨ Explore what's trending → https://thegrommet.com. 💸 Want to promote these products and earn 20% commission on every sale? Email [email protected] to join our exclusive publisher program.Connect with Greg Powel: → LinkedIn: https://www.linkedin.com/in/gregpowel/→ Money.com: https://money.com

🎤 Affiliate Summit East – August 4–5 in NYCThe biggest affiliate marketing event on the East Coast! Join 1,000s of affiliates, publishers, and brands at the Marriott Marquis in NYC. Use code BOOST15 to save 15% on your ticket.🎟 https://www.affiliatesummit.com/eastIn this episode of The Boost, host Greg Rollett sits down with Margaret Cohn, Director of Commerce at Fandom, to uncover how the internet’s biggest fan platform turns community passion into real revenue. From curated Blu-ray drops to gaming-adjacent collectibles and fan-first product strategies, Margaret shares how Fandom’s editorial team connects superfans with the content and products they crave—without compromising authenticity.Margaret breaks down the company's multi-brand, full-funnel ecosystem across platforms like GameSpot, TV Guide, and Metacritic. She reveals how Fandom balances niche expertise with data-driven testing, doubling revenue with savvy Blu-ray deals and collectible content. You’ll hear how they empower editors to make product decisions, leverage platforms like Discord and YouTube to meet fans where they are, and why email continues to outperform social as a commerce channel.Plus, Margaret gives us a sneak peek into what’s coming in 2025—including a renewed focus on video commerce and a huge year for gaming with titles like the Nintendo Switch 2 on the horizon.Watch this episode to discover:✅ Why niche fandoms are the future of commerce content✅ How Fandom connects wikis, reviews, and media sites into one seamless fan journey✅ The importance of editorial trust and why fans call them out when they get it wrong✅ What’s working in affiliate content—from Blu-ray sales to gaming collectibles✅ How Fandom is planning to win with video, email, and evergreen SEO content✅ Why product joy and audience expertise are the secret ingredients in their strategyAbout The Boost:The Boost is brought to you by Grommet, Affiliate Summit, and GiddyUp—designed to give publishers and media pros the vital boost they need to grow their business through content and commerce.Hosted by Emmy® Award-winning producer Greg Rollett, The Boost features interviews with industry leaders—editors, publishers, commerce directors, and CROs—who are redefining what’s possible at the intersection of content, community, and commerce.The Boost Is Presented By:🛍 The GrommetDiscover 1,000s of new and emerging brands and get paid 20% commission for every sale. Learn more or apply as an affiliate:👉 https://thegrommet.com/affiliates📬 Get In Touch:Greg Rollett: [email protected]: https://www.linkedin.com/in/gregrollett/X (Twitter): https://x.com/gregrollett

🎟 Get 15% off your ticket to Affiliate Summit East in NYC (Aug 4–5) with code BOOST15 → https://affiliatesummit.comDiscounts still work, but only when they’re done right.In this episode of The Boost, Greg sits down with Harry Dixon, CEO & Co-Founder of Checkmate, to talk about the future of conversion, smarter discounting, and why first-party data is the single biggest opportunity for eCommerce brands in 2025 and beyond.Harry shares how Checkmate uses identity + intent data to power personalization at scale, generate 36% higher cart conversion, and finally solve the messy world of attribution. If you’ve ever asked yourself, "Are my offers actually working?"—this episode is for you.🧠 You’ll learn:Why Checkmate is anti-discount—and how they use fewer, smarter offers to convert more shoppersHow to personalize at scale using identity and intent dataWhy most brands are underutilizing their own CRM and SKU dataHow to build a first-party data flywheel without a full data science teamWhat “set and forget” personalization looks like in actionHow single-use codes are solving the attribution crisis for influencers and affiliatesWhether you’re a performance marketer, DTC brand, or publisher trying to drive higher conversions, this episode is packed with tactical insight.🎁 The Boost Is Presented by GrommetGrommet is the leading product discovery marketplace, connecting thousands of new and unique products with millions of shoppers.✨ Explore what’s trending → https://thegrommet.com💸 Want to promote these products and earn 20% commission on every sale?Email [email protected] to join our exclusive publisher program.

🎟 Don’t forget: Get 15% off your ticket to Affiliate Summit East in NYC (Aug 4–5) with code BOOST15. Head to https://affiliatesummit.comThe search game has changed and publishers are feeling the heat.In this episode of The Boost, Greg sits down with Amy Aitman, COO of Venture 4th Media and co-founder of Red Visible, to unpack what it really takes to build winning content strategies in today’s fragmented landscape. From the death of Google-first publishing to the rise of Reddit, YouTube, and niche forums, Amy brings the fire on how publishers can adapt, stay relevant, and create content that actually connects.You’ll learn:-Why SEO alone won’t save your site in 2025-What content moats still exist—and how to build them-How Reddit is becoming the most important platform you’re ignoring-What today’s content team should really look like (hint: multi-hyphenates FTW)-Why authenticity and community are the new SEOIf you’re a content creator, affiliate marketer, or digital publisher—this episode is a must-listen.This episode is presented by Grommet, the leading product discovery marketplace that connect thousands of new and unique products with millions of shoppers. Check out what's trending at https://thegrommet.comWant to promote these products to your audience and earn 20% for every sale of every product? Email [email protected] for more information about joining our exclusive publisher program. 

→ Join us at Affiliate Summit East (use code BOOST15): https://affiliatesummit.comWant to know how one of the world’s most recognizable media brands drives 300M+ monthly visitors while staying performance-obsessed?In this episode of The Boost, Greg Rollett sits down with Hannah Buitekant, Managing Director of Commercial at dmg media (Daily Mail), to break down how they balance storytelling with scale, content with commerce, and editorial integrity with monetization.Whether you're a publisher, brand, creator, or advertiser—this episode is your masterclass in building media that matters and monetizes.🎯 What You’ll Learn in This Episode:How Daily Mail tailors content for every platform (TikTok, YouTube, Pinterest & more)The “Three R’s” that fuel dmg’s content strategyCommerce, video, and premiumization—and how they drive revenueWhy views aren’t enough—and what brands really want from publishersThe power of repurposing and slicing contentTeam building in a multi-platform worldHow to survive and thrive on borrowed platforms like TikTok🔗 Resources & Links:→ Learn more about dmg media: https://www.dmgmedia.co.uk→ Connect with Hannah on LinkedIn: https://www.linkedin.com/in/hannah-buitekant→ Subscribe to The Boost: https://www.youtube.com/watch?v=3_U2rBjjd9s&list=PLLozJSCzkxQdigpzrVjBTMYKYlFw7BmH5→ Join us at Affiliate Summit East (use code BOOST15): https://affiliatesummit.com

In this episode of The Boost, host Greg Rollett sits down with Eric Schechter, cofounder of GiddyUp and President of Grommet, to unveil the groundbreaking affiliate program designed to put publishers first.Eric shares his extensive experience in the affiliate and performance marketing space and dives deep into what makes Grommet’s affiliate program a game-changer for publishers, brands, and shoppers alike. From curated product selections to unmatched commission structures, this program sets a new standard for affiliate partnerships.Together, Greg and Eric explore key topics such as:• The shift from traditional affiliate programs to publisher-first models.• Why trust, community, and product quality are essential for publishers.• How Grommet’s program offers 20% shopper discounts and 20% affiliate payouts.• Strategies for product discoverability and aligning with publisher values.• What sets Grommet apart as a platform for innovative, small-business products.Packed with valuable insights and actionable advice, this episode is a must-listen for publishers, affiliates, and marketers aiming to maximize revenue while supporting independent makers.What You’ll Learn:• How Grommet’s curated approach builds trust with publishers and shoppers.• Why high commissions and shopper incentives are the future of affiliate marketing.• The importance of discoverability and product alignment for publishers.• Key takeaways from building an affiliate program that prioritizes partnerships.Timestamps:0:00 – Intro and Affiliate Summit West details3:30 – Meet Eric Schechter and the launch of Grommet’s affiliate program10:20 – How publishers differ from media buyers and what they need18:45 – The role of trust and community in affiliate success26:50 – Why Grommet vets every product for quality and innovation36:10 – Shopper discounts and publisher payouts: A win-win model43:25 – Discoverability: Helping publishers find the perfect products50:15 – How to get started with Grommet’s affiliate programAbout The Boost:The Boost is your go-to podcast for publishers, marketers, and media professionals looking to elevate their business through content, community, and commerce. Hosted by Emmy® Award-winning producer Greg Rollett, the show features top industry leaders sharing actionable insights to help you grow your business.Presented by:The Grommet – Discover innovative products and earn 20% per sale as an affiliate: https://thegrommet.com/affiliatesAffiliate Summit West 2025 – Join the biggest affiliate marketing event in Las Vegas: https://www.affiliatesummit.com/west (Use code BOOST15 for 15% off!)Follow Greg Rollett:LinkedIn: https://www.linkedin.com/in/gregrollettX: https://x.com/gregrollett

In this episode of The Boost, host Greg Rollett welcomes Tye DeGrange, founder of Round Barn Labs, to dive into the hottest trends shaping the future of affiliate and publisher marketing in 2025.Tye brings his unique insights from leading a top boutique agency and shares practical strategies to navigate the evolving digital landscape, from Google’s algorithm updates to the rapid rise of AI and traffic diversification. Together, Greg and Tye tackle key topics such as:•The seismic shifts in Google search traffic and how publishers can adapt.•Why trust and authenticity are the new cornerstones of affiliate marketing success.•How AI tools are revolutionizing workflows and boosting efficiency.•Strategies to diversify traffic sources and mitigate risks.•Predictions for 2025: Will it be an up year or down year for affiliates?Packed with actionable advice and real-world examples, this episode will equip publishers, affiliates, and marketers with the tools they need to thrive in 2025.What You’ll Learn:•Why Google’s updates are reshaping publisher strategies.•How to use AI to enhance your marketing workflow.•The importance of building trust and authenticity in your audience.•Where to diversify traffic for sustainable growth.•Insights on how the affiliate space will evolve in 2025.Timestamps:0:00 – Introduction and Affiliate Summit West details3:20 – Meet Tye DeGrange and his insights on affiliate marketing8:15 – The state of Google search traffic: What’s next?14:30 – The shift to trust and authenticity in publishing21:45 – How AI is changing marketing workflows30:10 – Diversifying traffic: Key opportunities for 202538:25 – Predictions for 2025: Optimism or caution?42:50 – Round Barn Labs and the RBL Flywheel NewsletterAbout The Boost:The Boost is your go-to podcast for publishers, marketers, and media professionals looking to elevate their business through content, community, and commerce. Hosted by Emmy® Award-winning producer Greg Rollett, the show features top industry leaders sharing actionable insights to help you grow your business.Presented by:The Grommet – Discover innovative products and earn 20% per sale as an affiliate: https://thegrommet.com/affiliatesAffiliate Summit West 2025 – Join the biggest affiliate marketing event in Las Vegas: https://www.affiliatesummit.com/west (Use code BOOST15 for 15% off!)Connect with Tye DeGrange:Newsletter: RBL Flywheel Newsletter - https://the-flywheel.beehiiv.com/ LinkedIn: https://www.linkedin.com/in/tyedegrangeFollow Greg Rollett:LinkedIn: https://www.linkedin.com/in/gregrollettX: https://x.com/gregrollettSubscribe for more episodes of The Boost!

In this episode of The Boost, host Greg Rollett sits down with Jeremy Aaronson, Chief Revenue Officer at UpsellIt, to uncover the biggest opportunities for e-commerce brands to increase their conversions and boost revenue in 2024.Jeremy dives into actionable strategies that brands can implement right now—from smarter partnerships and data utilization to fixing broken coupon systems and buttoning up your funnels for Q4. With over 20 years of experience in the conversion optimization space, Jeremy shares proven tips to:Leverage brand partnerships to reduce costs and build trust.Turn unused data into actionable insights to improve performance.Optimize funnels and upsell strategies to maximize Q4 results.Use AI and real-time tools to boost AOV (Average Order Value).Whether you’re a publisher, marketer, or e-commerce brand looking to optimize your conversions, this episode is packed with real-world insights to help you succeed.What You’ll Learn:Why partnerships are a game-changer in 2024.The hidden opportunities brands overlook in their coupon strategies.How slowing down and analyzing data can accelerate growth.The critical steps to prepare your funnel for Q4 success.How to leverage external experts to boost your performance quickly.About The Boost:The Boost is the go-to podcast for publishers, marketers, and media professionals looking to elevate their business through content, community, and commerce. Hosted by Emmy® Award-winning producer Greg Rollett, the show features interviews with top industry leaders sharing actionable insights you can use to grow your business.Presented by:The Grommet – Discover new products and earn 20% per sale as an affiliate: https://thegrommet.com/affiliatesAffiliate Summit West 2025 – Join the biggest affiliate marketing event in Las Vegas: https://www.affiliatesummit.com/west (Use code BOOST15 for 15% off!)Connect with Jeremy Aaronson: Website: https://www.upsellit.comFollow Greg Rollett: LinkedIn: https://www.linkedin.com/in/gregrollett X: https://x.com/gregrollettSubscribe for more episodes of The Boost!

In this episode of The Boost, host Greg Rollett sits down with Paresh Vadavia, a leading voice in affiliate marketing and Partner at Gen3 Marketing, to uncover the secrets to building meaningful connections, fostering long-term partnerships, and thriving in a competitive industry. With nearly two decades of experience, Paresh shares invaluable insights on how he scaled Gen3 Marketing into a global powerhouse with over 500 managed programs and 200 employees worldwide.Greg and Paresh delve into the strategies that make affiliate marketing a relationship-driven business, exploring why in-person interactions still reign supreme, how to stand out at industry events, and the importance of consistency and preparation in building trust and seizing opportunities.Whether you’re an affiliate marketer, brand, or publisher, or simply someone looking to up your networking game, this episode is packed with actionable insights and real-world advice to help you grow your business and your community.Watch this episode to learn:•Why in-person connections are still the most powerful driver of business growth.•The art of standing out at events to leave a lasting impression.•How preparation and persistence turn initial meetings into long-term partnerships.•Tips for fostering collaboration and building trust in the affiliate marketing world.•The strategies Gen3 Marketing uses to stay ahead, including AI and strategic acquisitions.About The Boost:The Boost is a new series brought to you by Grommet, Affiliate Summit and GiddyUp that was designed to give publishers and media professionals the vital boost they need to elevate their business through content and commerce. Hosted by Emmy® Award-winning producer Greg Rollett, The Boost features interviews with top industry leaders—editors, publishers, directors of commerce, and Chief Revenue Officers—sharing how they propel and expand their businesses through innovative strategies in content, community, and commerce.The Boost Is Presented By:The Grommet. The Grommet is a leading product discovery platform that connects 1,000s of new and emerging consumer brands with millions of shoppers. Publishers can get access to share all of these products with their audience and get 20% for every sale they generate. Learn more and apply to be a publisher or affiliate at https://thegrommet.com/affiliates Affiliate Summit West. The biggest affiliate marketing event in the WORLD is back for 2025 on February 3 – 5 in Las Vegas. If you want to meet over 7,000 advertisers, affiliates, publishers, ecom sellers, tech providers and networks in one place, then you’re going to want to pay attention because we’re offering an exclusive discount for Boost Podcast listeners. Use the code BOOST15 when you register to save 15% on your ticket! Get your ticket here: https://www.affiliatesummit.com/westGet In Touch:Greg Rollett can be reached at [email protected]://www.linkedin.com/in/gregrollett/https://x.com/gregrollett

In this episode of The Boost, host Greg Rollett sits down with Barret Wertz, Commerce Editorial Director at the New York Post, to uncover the strategies driving success in content commerce. With years of experience overseeing commerce content for the New York Post, Page Six, and Decider, Barret shares expert insights into balancing editorial integrity with revenue goals, adapting to industry changes, and crafting content that engages and converts.Greg and Barret dive deep into the art and science of modern publishing, exploring how celebrity-driven content can skyrocket conversions, why SEO remains the backbone of content strategy, and the growing potential of social commerce. They also discuss practical ways for brands to get noticed by top-tier publishers and how data-driven decision-making can give publishers a competitive edge.Whether you’re a publisher aiming to optimize your content, a brand looking to land features in major publications, or simply interested in the evolving landscape of commerce content, this episode is a must-watch.Watch this episode to learn:How celebrity-driven content creates massive revenue opportunities.Why SEO remains the foundation of content commerce success.The secrets to standing out and getting featured by top publishers.How publishers are adapting to seasonal trends and algorithm updates.Why social commerce is the next frontier for content-driven revenue.About The Boost:The Boost is a new series brought to you by Grommet, Affiliate Summit and GiddyUp that was designed to give publishers and media professionals the vital boost they need to elevate their business through content and commerce. Hosted by Emmy® Award-winning producer Greg Rollett, The Boost features interviews with top industry leaders—editors, publishers, directors of commerce, and Chief Revenue Officers—sharing how they propel and expand their businesses through innovative strategies in content, community, and commerce.The Boost Is Presented By:The Grommet. The Grommet is a leading product discovery platform that connects 1,000s of new and emerging consumer brands with millions of shoppers. Publishers can get access to share all of these products with their audience and get 20% for every sale they generate. Learn more and apply to be a publisher or affiliate at https://thegrommet.com/affiliatesAffiliate Summit West. The biggest affiliate marketing event in the WORLD is back for 2025 on February 3 – 5 in Las Vegas. If you want to meet over 7,000 advertisers, affiliates, publishers, ecom sellers, tech providers and networks in one place, then you’re going to want to pay attention because we’re offering an exclusive discount for Boost Podcast listeners. Use the code BOOST15 when you register to save 15% on your ticket! Get your ticket here: https://www.affiliatesummit.com/westGet In Touch:Greg Rollett can be reached at [email protected]://www.linkedin.com/in/gregrollett/https://x.com/gregrollett

In this episode of The Boost, host Greg Rollett sits down with John Nardolilli from FlexOffers to explore the strategies behind successful affiliate marketing programs. With decades of experience in affiliate marketing, John shares actionable insights on how brands can leverage performance-based partnerships to drive sales, optimize campaigns, and build lasting relationships with publishers.Greg and John discuss why affiliate marketing is a game-changer for small brands, offering a risk-free way to grow without hefty upfront marketing costs. They break down the importance of understanding your competition, aligning messaging to boost conversions, and using hybrid compensation models to attract top-tier publishers. John also shares his expert tips on building trust, creating co-branded pages, and fostering long-term relationships that pay dividends.Whether you’re a small business owner looking to scale, a publisher aiming to increase revenue, or a marketer searching for the latest trends in affiliate marketing, this episode is packed with real-world advice and strategies you can use right now.Watch this episode to discover:•How affiliate marketing reduces risk and boosts ROI.•Why competitive research is essential for affiliate program success.•The importance of trust and relationships in affiliate marketing.•Real strategies for aligning messaging to increase conversions.About The Boost:The Boost is a new series brought to you by Grommet, Affiliate Summit and GiddyUp that was designed to give publishers and media professionals the vital boost they need to elevate their business through content and commerce. Hosted by Emmy® Award-winning producer Greg Rollett, The Boost features interviews with top industry leaders—editors, publishers, directors of commerce, and Chief Revenue Officers—sharing how they propel and expand their businesses through innovative strategies in content, community, and commerce.The Boost Is Presented By:The Grommet. The Grommet is a leading product discovery platform that connects 1,000s of new and emerging consumer brands with millions of shoppers. Publishers can get access to share all of these products with their audience and get 20% for every sale they generate. Learn more and apply to be a publisher or affiliate at https://thegrommet.com/affiliatesAffiliate Summit West. The biggest affiliate marketing event in the WORLD is back for 2025 on February 3 – 5 in Las Vegas. If you want to meet over 7,000 advertisers, affiliates, publishers, ecom sellers, tech providers and networks in one place, then you’re going to want to pay attention because we’re offering an exclusive discount for Boost Podcast listeners. Use the code BOOST15 when you register to save 15% on your ticket! Get your ticket here: https://www.affiliatesummit.com/westGet In Touch:Greg Rollett can be reached at [email protected]://www.linkedin.com/in/gregrollett/https://x.com/gregrollett

Is social whitelisting the next big revenue driver for publishers? In this episode of The Boost, host Greg Rollett dives into the power of social whitelisting with Elisabeth Chambry, Director of Commerce at InsideHook. With experience from InsideHook, Insider Reviews, and Wirecutter, Elisabeth shares her expertise on how publishers can boost revenue and brand trust by partnering with advertisers to run ads directly through their social channels.Greg and Elisabeth break down the strategy behind InsideHook’s approach to social whitelisting and how it’s helping publishers deliver more authentic, trusted ads that audiences actually respond to. Elisabeth shares why InsideHook’s editorial integrity is central to their success, emphasizing the importance of only partnering with brands that align with their values. Plus, she offers real-world examples and actionable tips on selecting the right partners, setting up licensing fees, and avoiding common pitfalls that publishers may face.If you’re a publisher, brand, or marketer looking to drive more ROI from social ads while building audience trust, this episode is packed with actionable strategies you can start using now. Greg and Elisabeth bring valuable insights on how to turn social whitelisting into a meaningful revenue stream while maintaining a high standard of editorial quality.Whether you’re gearing up for Q4 or looking to strengthen your social strategy in 2025, don’t miss this in-depth look at one of today’s most effective tools for content-driven commerce.About The Boost:The Boost is a new series brought to you by Grommet, Affiliate Summit and GiddyUp that was designed to give publishers and media professionals the vital boost they need to elevate their business through content and commerce. Hosted by Emmy® Award-winning producer Greg Rollett, The Boost features interviews with top industry leaders—editors, publishers, directors of commerce, and Chief Revenue Officers—sharing how they propel and expand their businesses through innovative strategies in content, community, and commerce.The Boost Is Presented By:The Grommet. The Grommet is a leading product discovery platform that connects 1,000s of new and emerging consumer brands with millions of shoppers. Publishers can get access to share all of these products with their audience and get 20% for every sale they generate. Learn more and apply to be a publisher or affiliate at https://thegrommet.com/affiliatesAffiliate Summit West. The biggest affiliate marketing event in the WORLD is back for 2025 on February 3 – 5 in Las Vegas. If you want to meet over 7,000 advertisers, affiliates, publishers, ecom sellers, tech providers and networks in one place, then you’re going to want to pay attention because we’re offering an exclusive discount for Boost Podcast listeners. Use the code BOOST15 when you register to save 15% on your ticket! Get your ticket here: https://www.affiliatesummit.com/westGet In Touch:Greg Rollett can be reached at [email protected]://www.linkedin.com/in/gregrollett/https://x.com/gregrollett

Is content commerce working in 2024? In this episode of The Boost, host Greg Rollett sits down with Jessica Seib, a commerce consultant with experience at BuzzFeed and Rolling Stone, to tackle this question head-on. They dive deep into how content commerce is evolving, especially as platforms like TikTok, Pinterest, and Reddit become shopping hubs for Gen Z and Millennials.Jessica shares hard-hitting insights on what’s driving the shift from traditional search to social media as the starting point for shopping, and how brands and publishers can keep up. With actionable tips and industry insider knowledge, this episode is packed with practical advice—from creating platform-specific content to keeping audience trust at the forefront.Whether you’re a publisher, marketer, or brand looking to get a leg up in content commerce, this episode has strategies you won’t want to miss. Greg and Jessica bring fresh, no-nonsense insights on what’s working now and what you need to focus on to succeed as we move into 2025.About The Boost:The Boost is a new series brought to you by Grommet, Affiliate Summit and GiddyUp that was designed to give publishers and media professionals the vital boost they need to elevate their business through content and commerce. Hosted by Emmy® Award-winning producer Greg Rollett, The Boost features interviews with top industry leaders—editors, publishers, directors of commerce, and Chief Revenue Officers—sharing how they propel and expand their businesses through innovative strategies in content, community, and commerce.The Boost Is Presented By:The Grommet. The Grommet is a leading product discovery platform that connects 1,000s of new and emerging consumer brands with millions of shoppers. Publishers can get access to share all of these products with their audience and get 20% for every sale they generate. Learn more and apply to be a publisher or affiliate at https://thegrommet.com/affiliatesAffiliate Summit West. The biggest affiliate marketing event in the WORLD is back for 2025 on February 3 – 5 in Las Vegas. If you want to meet over 7,000 advertisers, affiliates, publishers, ecom sellers, tech providers and networks in one place, then you’re going to want to pay attention because we’re offering an exclusive discount for Boost Podcast listeners. Use the code BOOST15 when you register to save 15% on your ticket! Get your ticket here: https://www.affiliatesummit.com/westGet In Touch:Greg Rollett can be reached at [email protected]://www.linkedin.com/in/gregrollett/https://x.com/gregrollett

Welcome to...The Boost. The Boost is a new series brought to you by Grommet, Affiliate Summit and GiddyUp that was designed to give publishers and media professionals the vital boost they need to elevate their business through content and commerce. Hosted by Emmy® Award-winning producer Greg Rollett, The Boost features interviews with top industry leaders—editors, publishers, directors of commerce, and Chief Revenue Officers—sharing how they propel and expand their businesses through innovative strategies in content, community, and commerce.Each episode of The Boost is an in-depth Business Boosting Masterclass focusing on one of our four key boosters:Conversion Boosters: Learn proven techniques to increase conversion rates and turn more visitors into loyal customers.Content Boosters: Discover innovative content strategies that captivate audiences and drive engagement and sales.Community Boosters: Explore methods to build and nurture a thriving community around your brand, fostering loyalty and advocacy.Commerce Boosters: Uncover strategies to optimize your revenue streams and diversify your product mix leading to increased revenue and profitsLearn more about Grommet - https://thegrommet.comLearn more about Affiliate Summit - https://www.affiliatesummit.com/Learn more about GiddyUp - https://giddyup.ioGet in touch with Greg Rolletthttps://www.linkedin.com/in/gregrollett/https://x.com/gregrollett