The Catalyst for the Trades

Last Chance to Register | Climb to $10M+ | May 5-7 | Houston, TexasAre you a trades business owner stuck under $10M? This is the event that changes that. Join host Jennifer Bagley alongside Chuck & Dana Staszkiewicz, Craig Wendel, Crystal Williams, Lindsey Beckstrom, and Paul Childers — six industry experts covering every cogwheel of your trades business — for a 3-day war room style workshop designed to find the holes, fix the gaps, and build your real plan to climb to $10M and beyond.This is NOT another conference. No PowerPoints. No stages. Just hands-on, in-the-weeds work on YOUR business.📍 REGISTER NOW → https://climbtoriches.ciwebgroup.com/ 📅 May 5-7 | Houston, Texas | Limited Seats🛠️ WHAT HAPPENS AT THIS EVENT:Hot seat sessions where experts dig into YOUR specific business problemsVIP Day with M&A advisor Craig Wendel (VIP day only — don't miss it)Hands-on war room workshops — you leave with your actual plan builtBranding & digital strategy deep dives with Crystal WilliamsHR, recruiting & onboarding breakthroughs with Lindsey BeckstromCapital, credit & lending clarity with Paul ChildersM&A, deal structure & exit strategy with Craig WendelBusiness operations & growth strategy with Chuck & Dana StaszkiewiczA 356-data-point entity platform — released for the FIRST TIME at this eventOptional hog hunt on Day 3 for networking and adventureSmall intimate setting — real conversations, real results💡 WHO THIS IS FOR:✅ Trades business owners doing $500K–$50M+ in revenue✅ HVAC, plumbing, electrical, roofing, pest control & more✅ Owners who are stuck in the day-to-day and can't break through✅ Anyone who wants to sell, scale, or future-proof their business✅ One ticket = 3 people can attend (bring your GM or manager!)⚠️ TOP PROBLEMS WE SOLVE AT THIS EVENT:Cash flow & budgeting issuesOwner dependency & key man riskRecruiting & hiring in today's marketPredatory lending & bad deal structuresBranding & marketing that actually moves the needleSOPs, KPIs & financial visibilityExit planning & M&A preparationNot knowing what you don't know🎯 WHAT MAKES THIS DIFFERENT: Most conferences leave you with a notebook full of ideas you never use. This event leaves you with a plan you built yourself, surrounded by experts who helped you build it. Small pockets. Real conversations. Actual application."Walk in stuck. Leave climbing to $10M+"📲 CONNECT WITH OUR EXPERTS:🔹 Jennifer Bagley 🔹 Chuck & Dana Staszkiewicz 🔹 Craig Wendel 🔹 Crystal Williams 🔹 Lindsey Beckstrom 🔹 Paul Childers📌 REGISTER BEFORE SEATS CLOSE → https://climbtoriches.ciwebgroup.com/Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

Sick of conferences that pump you up but don’t move the needle? Jennifer Bagley welcomes guest Chuck Staszkiewicz for a candid, behind-the-scenes look at Climb to $10M—the high-accountability, workshop-driven event hosted by The Opus & Golds Group. Jennifer and Chuck unpack what makes it different: capped attendance, curated experts, real implementation time, and a strict no-selling environment.You’ll hear how the agenda flows like a business supply chain—connecting marketing, sales, operations, HR, and finance—so you leave with clarity, content assets, and a plan your team can execute immediately. They dig into identity work for CEOs, adventure-based learning that cements lessons, and practical frameworks for maximizing any event before, during, and after you attend.If you lead a home service company and want results you can measure—not just motivation—this episode is your roadmap. Seats are capped for maximum access and accountability. Bring your leadership team and leave with a plan, content assets, and systems you can execute immediately. Register now at climbtoriches.ciwebgroup.comTimestamps:00:00 - Introduction and catch-up01:32 - Rethinking events: fixing what’s broken02:52 - Small groups, big impact04:23 - The expert lineup and session themes07:22 - VIP Day and identity shifting08:43 - Adventure learning in the field12:47 - Bring your leaders, multiply results15:07 - Strategic flow: supply chain logic for growth16:40 - War-room style, real conversations18:18 - Leave with marketing assets20:13 - How to maximize any event24:45 - High-Leverage Actions (HLA)28:06 - Cross-industry insights32:33 - The promise of Climb to $10M33:07 - VIP ticket giveaway35:35 - 2024 growth mindset.40:18 - Event details and registrationGuest:Chuck StaszkiewiczFounder, The Opus & Golds GroupA serial entrepreneur with deep home service operations experience, Chuck focuses on practical systems and implementation that break plateaus and drive scale.Host:Jennifer BagleyFounder & CEO, CI Web Group; Featured Speaker at Climb to $10MA leading strategist on AI, marketing, and scale, Jennifer helps home service businesses implement systems, content, and tech for measurable growth.Relevant Links:Register for Climb to $10M (May 5-7): https://climbtoriches.ciwebgroup.comCI Web Group: https://www.ciwebgroup.comFind Chuck Staszkiewicz on Facebook for VIP ticket giveawayEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

Most contractors are either ignoring AI or getting distracted by flashy tools they don’t actually need. In this episode, Jennifer Bagley talks with Cameron Herold, the operational expert who helped build 1-800-GOT-JUNK and mentored industry leaders like Tommy Mello.They discuss why the "old-school" basics—like answering the phone and having branded trucks—matter more than ever in an automated world. You will learn how to identify which AI tools actually increase your profit margins, how to hire a team that embraces technology, and why your leadership style is the one thing that can't be replaced by a bot.What You’ll LearnThe Revenue Filter: Why you should only use AI for tasks that directly increase sales or gross margins.The 3-Tier Growth Path: Why a small shop shouldn’t try to use the same automation as a $50M company.Hiring for the Future: A simple "Laptop Test" to make sure your next hire can actually use technology to save you time.Beating "Price Shopping": How to use ChatGPT in the house with the customer to upsell maintenance agreements and air purification.The Leadership Gap: Why delegating AI is smart, but "abdicating" (ignoring it and hoping someone else handles it) will kill your business.Timestamps00:00 – Jennifer’s experience: Moving from a 320-person team to a 47-person AI-first company.04:10 – Cameron’s background: Scaling residential painting and junk removal to billion-dollar levels.08:27 – The Danger Zone: Why moving too slow—or too fast—with AI can hurt your business.11:00 – The Interview Secret: How to see if a candidate is actually tech-savvy in 5 minutes.18:44 – Customer Savvy: How to stop clients from using AI to talk you down on price.21:20 – Bronze, Silver, Gold: A realistic roadmap for contractor technology.33:16 – Easy Wins: Automating Google reviews to win more local jobs.40:03 – Performance Reviews: Using AI agents to give your team unbiased feedback.51:14 – Soft Skills: Why being a good boss is still your most valuable skill.56:38 – The Big Picture: Taking care of your people and your customers first.About Cameron HeroldCameron Herold is a world-renowned business coach and the founder of the COO Alliance. He specializes in helping "second-in-command" executives run the day-to-day operations of high-growth companies. He has authored seven business books and has a deep history in the home services industry.Free AI Mentor: AskCameron.aiWebsite: CameronHerold.comTraining: InvestInYourLeaders.comNext StepsOrganize Your Tech: Visit Cameron’s websites and bookmark them for your next leadership meeting.Review Your Reviews: If you aren't using an automated system to get Google reviews, make that your priority this week.Subscribe: Follow Catalyst for the Trades on your favorite podcast app for more interviews with industry experts.Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

Most contractors know the feeling: you pay for leads that five other companies get, you chase calls late, and your software stack keeps growing—but not your margins.Builder Market’s Founder Brett Taylor and Co-Founder Louis Vierra come from the trades. They built an AI-first platform that keeps things simple: a free listing that customers can trust, pro-to-pro networking, a built-in CRM and pricebook, financing, and access to exclusive leads. You choose your zip codes and categories. You pay only for the real leads delivered. You get support when you set it up.Pair that with speed-to-lead automation and AI-first websites and content and you’ve got a system that responds in seconds, shows proof the customer can see, and builds visibility in both search and AI assistants. Less noise. More booked jobs.Timestamps00:00 – Why the old model hurts contractors  01:16 – Brett and Louis: from jobsite to software  06:07 – What’s broken with Angie/Yelp and fragmented tech  10:24 – What Builder Market actually does (in plain English)  14:19 – Pricebooks, templates, and financing that don’t slow you down  15:23 – Find subs and GCs fast; work together in channels  17:16 – Claim your listing; setup in minutes; live help  20:21 – Consumer tools: AI planning, renderings, DIY guidance, product recs  22:04 – Becoming a trusted data source for AI assistants  25:50 – How exclusive vs. shared leads work; real-time auctions  28:36 – Speed-to-lead: reply in under 5 minutes (or in seconds with AI)  32:30 – Training and the Hydra ecosystem: content, agents, automation  36:09 – Third‑party validation + AI content = more visibility  40:04 – Why AI‑first beats legacy SaaS  42:00 – Using AI instead of adding office headcount  43:21 – Value-first approach and open feedback  44:44 – Costs: free to join; category-based lead pricing  47:19 – Disputes and refunds that respect pros  48:27 – 641,000+ pages indexed; tight geo coverage  50:07 – Brand mentions and content built with partners  53:29 – Final steps: claim, configure, connectGuest Details- Louis Vierra, Co‑Founder, Builder Market — Veteran GC; patents in construction project management; built Struxure, the engine behind Builder Market.  - Brett Taylor, Founder, Builder Market — Entrepreneur focused on fair, open pro-homeowner communication and smarter lead distribution.Relevant Links - The Builder Market  - Just Start AI  - Catalyst for the Trades Podcast  - OnePath AI  - Hydra (CI Web Group)  - Pulse (CI Web Group)  Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

How do women in the trades go from underfunded marketing and clunky tech to dominating their local markets with AI and automation? In this episode of Catalyst for the Trades, host Jennifer Bagley sits down with three powerhouse home service entrepreneurs—Courtney Van Delden Supplee (Van Delden Wastewater Systems), Amanda Casteel (Cherry Blossom Plumbing), and Stephanie Allen (AirWorks Solutions).You’ll hear real stories of growth from women-led businesses in HVAC, plumbing, and septic services. The conversation dives into hard-won lessons on failed marketing investments, the leap from WordPress to Webflow, and how embracing AI content, dashboards, and automation turned their marketing from a liability into a lead machine.These women get candid about tech transitions, brand control, data-driven decisions, and how being first to adopt AI-powered web platforms gave them a 12-month head start on their competition. Timestamps:00:00 – Meet the Guests: Women Redefining the Home Services Industry01:20 – Business Beginnings: Legacy, Pivots & Pandemic Launches09:42 – Marketing Lessons: Tracking ROI, Attribution, and Broken Promises20:28 – Why They Left WordPress: Moving to AI-Driven Web Platforms29:33 – The 120-Day Ramp: Planning for Momentum and SEO Visibility32:24 – AI vs. Human Marketing: Dashboards, Control & Training Smart Agents35:00 – Trial and Error: Teaching AI, Managing Risk, and Staying Agile40:33 – Content Repurposing at Scale: Blogs, Social Media & Link Building45:00 – Brand Control: Managing Digital Assets and Image Guidelines50:13 – Future-Focused: Compliance Automation and Smarter Processes57:40 – Final Thoughts: Leadership, Feedback, and Scaling TogetherGuest Details:Courtney Van Delden SuppleeCo-owner, Van Delden Wastewater SystemsFourth-generation owner of a septic services company in San Antonio, Courtney modernized a legacy business through AI-driven marketing, CRM tech, and deep customer trust.Amanda CasteelCo-owner, Cherry Blossom PlumbingLaunched during the pandemic, Amanda helped scale Cherry Blossom Plumbing with smart digital strategies, strong client relationships, and a relentless focus on tech and transparency.Stephanie AllenCEO, AirWorks SolutionsHVAC and plumbing leader from Alabama, Stephanie blends law and business acumen with grassroots and AI-based marketing to run a fast-growing, family-focused service brand.Relevant Links:Van Delden Wastewater SystemsCherry Blossom PlumbingAirWorks SolutionsCI Web GroupCatalyst for the Trades PodcastEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

In this episode of Catalyst for the Trades, Jennifer Bagley is joined by Robert Leath, founder of a thriving HVAC business, and his dedicated account executive, Vee Nettles. Robert shares his raw and inspiring journey from working for a large corporation to risking it all to build his own company from the ground up. He offers a transparent look at the challenges and triumphs of entrepreneurship, from securing funding and establishing a strong brand to embracing cutting-edge AI technology. This conversation is a masterclass in modern trades leadership, covering the importance of a high-quality brand, the power of building genuine customer relationships, and the transformative impact of AI on marketing and operations. Robert's story is a powerful reminder that with the right mindset, a willingness to learn, and a commitment to excellence, anyone in the trades can build a successful and future-proof business.Key Topics & Timestamps00:00 – Introductions: Meet Robert Leath and Vee Nettles00:38 – The Leap of Faith: Robert's journey from employee to entrepreneur03:25 – Funding the Dream: The risk and reward of self-funding05:31 – Building a Premium Brand: Why high standards matter from day one06:20 – Adapting to Technology: The evolution from traditional marketing to AI29:00 – The Impact of AI: A flood of new leads from unexpected places31:00 – The Power of Education: Why continuous learning is non-negotiable44:00 – The Human Element: Why customer relationships are still king01:22:00 – Final Advice: Why you just need to startGuest DetailsGuest: Robert LeathTitle: Founder & CEORobert Leath is a testament to the modern trades entrepreneur. After years in the HVAC industry, he took the bold step of starting his own company, building it on a foundation of high standards, exceptional customer service, and a forward-thinking approach to technology. His story is one of resilience, growth, and a relentless pursuit of excellence.Guest: Vee NettlesTitle: Senior Account ExecutiveVee Nettles is a key partner in Robert's success story. As a senior account executive at CI Web Group, she has helped guide Robert's business through the ever-changing landscape of digital marketing, from traditional websites to the new frontier of AI. Her expertise and dedication have been instrumental in helping Robert's business thrive.Relevant LinksAirPoint Heating & Air ConditioningCatalyst for the TradesJust Start AICI Web Group Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

What does authentic leadership actually look like for women in the trades?In this episode of Catalyst for the Trades, host Jennifer Bagley sits down with Laura Kelly and Kathryn Elizabeth for a direct, no-filter conversation about leadership, self-respect, and showing up fully as a woman in business.The discussion covers what it means to lead with honesty, even when it’s uncomfortable. Laura and Kathryn share real experiences with criticism, self-doubt, public speaking, and breaking outdated expectations—especially in male-dominated industries like HVAC, plumbing, and the trades.You’ll hear practical insights on setting boundaries, navigating feedback, building confidence, serving others without losing yourself, and surrounding yourself with people who support your growth.This episode is for women in business, female trades professionals, and leaders who want to build impact without pretending to be someone they’re not.Key Topics CoveredAuthentic leadership in the tradesWomen in business and entrepreneurshipHandling criticism and public visibilitySelf-respect, boundaries, and leadership mindsetOvercoming self-doubt and fearValues-driven leadershipCommunity, support systems, and personal growthTimestamps00:00 – Authenticity and speaking truth in business (Laura Kelly & Kathryn Elizabeth) 03:00 – Handling criticism and swearing on stage 04:40 – Why leadership often means breaking the rules 05:04 – Self-respect and setting boundaries as a leader 07:30 – Being “heart-less” without being heartless (Kathryn Elizabeth) 10:44 – Authenticity, service, and leadership responsibility 11:56 – Confronting self-doubt and doing hard things anyway 13:00 – Behind the scenes of public speaking (Jennifer Bagley) 14:46 – Why serving from the stage isn’t about you 17:31 – Showing up for your audience—even if it’s one person 18:46 – Values, behavior, and creating a rich life (Laura Kelly) 22:08 – Progress over perfection and bouncing back 23:11 – The power of community and support systems 25:12 – Final thoughts: choose who you surround yourself withGuest DetailsLaura KellyIndustry leader and speaker known for her direct approach to leadership, tough conversations, and personal growth. Laura helps business owners and leaders identify their core values and build fulfillment in both life and work.Kathryn ElizabethCEO, business builder, and speaker focused on real-world leadership. Kathryn is known for her honest take on decision-making, team building, and consistency, and for empowering women in the trades to lead with confidence.HostJennifer BagleyFounder of CI Web Group and host of Catalyst for the Trades. Jennifer helps trades businesses grow through clear strategy, strong leadership, and authentic marketing.Relevant LinksConnect with Kathryn Elizabeth Follow Laura KellyCatalyst for the TradesCI Web GroupEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

How do you build a home service business that thrives today and is ready for a profitable exit tomorrow? In this episode of Catalyst for the Trades, Gregg Schonhorn of SF&P Advisors joins Jennifer Bagley to share proven strategies for maximizing business value, preparing to sell, and staying ahead with AI and tech adoption.Gregg combines 20+ years of Wall Street experience with deep knowledge of HVAC, plumbing, electrical, and roofing industries. He breaks down financial skills contractors need, the right time to sell, and common myths about industry multiples.This episode also covers how AI will impact websites, marketing, and lead generation—plus what business owners can do now to stay competitive.If you’re thinking about selling your contracting business or want to build a more valuable company, this conversation is packed with clear, actionable advice.Key Topics & Timestamps00:00 – Introduction: Meet Gregg and the story behind the episode.02:48 – Career Path: From Wall Street to trades advisor.07:24 – What SF&P Advisors Does: M&A and exit planning for contractors.09:37 – Industry Multiples & Market Timing: When to sell your business.13:03 – Building to Sell: What separates high-value companies.17:15 – AI in Home Services: How tech is reshaping marketing.26:13 – The Future of Websites: AI training data and agentic tools.33:23 – New Business Models: Lead gen companies and tech-driven contractors.35:13 – Marketing Mindset: Why every trades business needs a CMO.36:44 – Cutting Through the Noise: Avoiding bad advice.41:07 – Personal Moments: Golf, family, and friendship.44:50 – When to Talk to Gregg: Preparing for valuation and due diligence.47:18 – Fractional CFOs: Why they’re critical for scaling.49:52 – Final Takeaways: Build relationships. Take action.Guest DetailsGuest: Gregg SchonhornTitle: Senior Advisor, SF&P AdvisorsGregg Schonhorn has more than two decades of Wall Street experience and now helps HVAC, plumbing, electrical, and roofing companies plan and execute successful exits. As a senior advisor at SF&P Advisors—an M&A firm with over $3.7B in closed deals—he’s known for straightforward guidance, deep industry knowledge, and helping contractors make smart, strategic decisions about selling, scaling, or staying independent.Relevant LinksSF&P AdvisorsConnect with Gregg Schonhorn on FacebookCatalyst for the Trades PodcastThe Opus & Golds GroupCI Web GroupEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

CPA Meaghan Likes, founder of Likes Accounting, shares proven tips to help contractors clean up their books, simplify ServiceTitan integration, and gain financial clarity. In this episode of Catalyst for the Trades, Meaghan and Stephanie Allen of AirWorks explain how to turn accounting chaos into clarity, make data-driven decisions, and build a profitable, scalable business.In this conversation, Jennifer Bagley, CEO of CI Web Group and co-founder of Just Start AI, sits down with Meaghan and Stephanie to break down:Why clean books are non-negotiable—and how to get there, even if you’re starting in a “spaghetti mess”The keys to successful ServiceTitan integrations (without breaking your accounting)Proactive business decisions using data, not just hopePractical ways to safeguard profits regardless of market conditionsReal talk about industry trends, growth versus profit, and the power of collaboration👉 If you’re a contractor or owner/operator wanting clear financials, smarter systems, and a community of support to help you win—this is a must-listen episode.Timestamps00:00 – Intro & Guest Intro: Meaghan Likes | Likes Accounting04:05 – Cleaning Contractor Books: From “Worst Books Ever” to Clean Accounting08:10 – ServiceTitan Integration Tips: Touchless Setup with QuickBooks16:20 – Data-Driven Contractor Decisions: Growth, Profit & Trades Insights25:12 – Leadership in the Trades: Team Building & Surviving Slowdowns31:00 – AI & Automation in Contractor Accounting39:07 – Key Takeaways 2024–2026: Contractor Profit & Growth StrategiesMeaghan LikesFounder & CPA, Likes AccountingMeaghan Likes is an award-winning CPA and founder of Likes Accounting, specializing in accounting for contractors and the trades. She is recognized for helping businesses move from chaos to clarity, leading the way in ServiceTitan integrations, and building data-driven tools that help owners make proactive, profitable decisions.Stephanie AllenOwner & Operator, AirWorks Solutions | Co-Founder, Just Start AIStephanie Allen has grown AirWorks Solutions into a leading HVAC company by focusing on top-tier systems and people. As co-founder of Just Start AI, she champions collaboration and technology to support contractors with practical financial strategies, strong operations, and clear paths to growth.Relevant Links:Likes AccountingBox for the Trades AirWorks SolutionsServiceTitanCatalyst for the TradesCI Web GroupEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

AI is already transforming how businesses connect and grow. In this episode, Jennifer Bagley sits down with Remy Skerjanz, co-founder of Sales Blaster AI, for an inside look at what’s truly changing in digital marketing, lead generation, and customer experience.Remy breaks down his partnership journey with Max, why they bet on AI voice and agentic technology, and how their tools help businesses outperform competitors in a future where AI agents do the booking, research, and heavy lifting.From helping a major political campaign harness AI outbound calling to building scalable, performance-based solutions for clients, Remy reveals exactly where agencies and trades businesses need to adapt—and what happens to those who don’t. If you want to know what “agentic optimization” really means, or how to future-proof your company against the rapid pace of change, don’t miss this episode.Ideal for agency owners, marketers, tech-savvy trades professionals, and any entrepreneur ready to embrace the next wave of AI-driven business.Timestamps: 00:00 — Introduction & Welcoming Remy Skerjanz01:09 — Remy’s Early Entrepreneurial Journey & Meeting Max05:18 — Building a Partnership: Philosophy & Contracts06:27 — Turning Down a Big Money Offer to Build Their Own Path07:06 — AI Success in Politics: Kennedy Campaign Story09:31 — The AI Shift: When Everything Changed10:05 — Impact of AI on Google Search and Digital Marketing11:09 — AI Agents & the Agentic-Ready Future12:21 — Humans vs. AI Agents: Where Businesses Struggle13:48 — AI for Customer Support: The Case for Real Impact16:20 — What Agentic Optimization Means for Businesses18:43 — How Sales Blaster AI Scales & Stays Ahead of Change22:21 — Outbound AI, Platform Agnosticism, and Performance-Based Approaches24:23 — Jennifer’s Support & The Importance of Young Innovators27:15 — Can You Trust AI? Guardrails, Hallucinations, and Best Practices31:56 — Training AI vs. Training Humans32:24 — Remy’s Framework: Purpose-Driven, Modular AI Architecture34:04 — Human in the Loop: When to Rely on People35:44 — Architecting Systems & Staying Agentic-Ready37:22 — Shared Memory, Multiple Agents & What’s Next in AI Tools39:34 — What’s Coming Next: SaaS and Opportunities with Sales Blaster AI42:07 — Building a Podcast Fast: Lessons in Modern Content Marketing43:05 — Final Thoughts & Advice for Trades and AgenciesGuest Details:Remy SkerjanzTitle: Co-founder of Sales Blaster AIBackground: Remy is a serial entrepreneur and innovator in the agentic AI and outbound automation space. After a start in commercial real estate and a stint providing pre-foreclosure data—and teaching himself digital marketing—he partnered with Max, a government tech team alumnus, to build scalable AI tools. Together, they developed voice and outbound agents, scored political campaign wins, and committed to helping businesses become agentic-ready. Remy is also the co-host of The Autonomous Growth Show and an advocate for performance-driven, high-leverage AI adoption.Relevant Links:Sales Blaster AIThe Autonomous Growth Show PodcastCatalyst for the Trades PodcastCI Web GroupThe Opus & Golds GroupEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

Running a successful septic company for 88 years takes more than experience — it takes innovation.In this episode of Catalyst for the Trades, host Jennifer Bagley and strategist Vee Nettles talk with Courtney Van Delden Supplee, owner of Van Delden Wastewater Systems, about how she’s keeping her fourth-generation business thriving with AI, automation, and data-driven marketing.Courtney shares how switching to CI Web Group’s AI-enabled website platform and adopting tools like Manus AI and Cortex helped modernize operations, boost SEO, and streamline team workflows. She opens up about transforming company culture, making bold technology decisions, and using AI to manage everything from social media to work orders.If you’re a home service business owner, septic contractor, or trades professional, this episode will show you how to future-proof your business with AI optimization, smart automation, and digital transformation strategies built for the trades.Timestamps 01:00 – Intro: Meet Jennifer Bagley, Vee Nettles, and guest Courtney Van Delden Supplee01:58 – Company History: Van Delden’s 88-year journey and Courtney’s path to ownership03:42 – Leadership Challenges: Building a team-first culture and long-term career growth05:17 – Partnering With CI Web Group: Why Van Delden upgraded to an AI-enabled website07:26 – SEO Impact: Growth after migration and measurable results from digital upgrades08:50 – Business Agility: How Courtney manages fast-paced decisions and tech adoption15:06 – AI-Era SEO: Using customer language, blogs, and local keywords to drive calls20:30 – AI Social Media Automation: Leveraging Manus AI and Cortex for marketing28:02 – Workflow Optimization: Managing 40+ daily work orders with AI and automation33:28 – Model Context Protocol: Building custom AI systems for back-office operations39:44 – AI in Daily Ops: How automation drives performance, bonuses, and efficiency41:05 – ChatGPT vs Multi-Agent Tools: The next phase of AI integrations for contractors43:09 – AI Search Optimization: Why businesses must adapt beyond traditional Google search47:32 – Final Takeaways: Courtney’s advice for trades owners—embrace AI and start nowGuest DetailsCourtney Van Delden SuppleeOwner, Van Delden Wastewater SystemsFourth-generation leader of an established Texas-based septic company. Courtney is redefining what it means to run a legacy business by embracing AI tools, automation, and data-driven marketing to enhance customer service, efficiency, and profitability.Resources & LinksVan Delden Wastewater Systems (vdwws.com)CI Web GroupCatalyst for the Trades PodcastJust Start AI CommunityManus AIEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

Ready to future-proof your trade business and increase its value? In this high-impact episode of Catalyst for the Trades, Jennifer Bagley sits down with revenue strategist Casey Eberhart—known as The Ideal Networker—for a straight-talk discussion on building lasting, profitable companies in the trades.Drawing on decades of experience buying, selling, and advising service businesses, Casey shares why owning digital assets matters more than ever, how to leverage content and community to attract customers, and the three must-have assets every HVAC, plumbing, and home service business needs to grow—or get acquired.You’ll hear how modern marketing, automation, and AI are changing the game for contractors, and why visibility through your website, community, and YouTube channel is key to long-term success.Packed with real-world examples, proven strategies, and actionable tech insights, this episode is a must-listen for anyone serious about scaling a trade business in 2025 and beyond.Timestamps:00:00 – Intro & Meet Casey Eberhart 03:09 – Why Commanding Attention Grows Your Bottom Line 04:44 – Getting Uncomfortable: Why Owners Must Show Up Online 05:22 – M&A Insights: What Investors Look For 06:38 – Case Study: Social Content That Actually Works 09:00 – Outsourcing Smart: Get Your Team Creating Content 10:06 – Brand Visibility + AI = Next-Level Marketing 13:28 – Automate Reviews for Social Proof 14:05 – Compounding Content Assets: The Power of YouTube & Google 15:22 – Modern Marketing Baseline vs. Fax-Machine Tactics 20:06 – The Trifecta: Website, Community, YouTube 25:57 – Content Strategy: Targeted Videos for Any Audience 28:39 – Hyperlocal Visibility: Interviewing Local Businesses 34:27 – Building Real Relationships & Permanent Assets 36:37 – The ROI of Content vs. Buying Leads 41:26 – Community Resource: Just Start AI 45:04 – Major in What You Own, Minor in What You Rent 48:39 – Speed, Focus, and Execution 52:04 – Closing Thoughts & Where to ConnectGuest Details:Casey EberhartTitle: Revenue StrategistAbout: Casey Eberhart—also known as The Ideal Networker—is a speaker, business coach, and entrepreneur who helps leaders and sales professionals build profitable connections through strategic networking and follow-up systems. He runs workshops such as Networking Riches and Networking Next Level, and leads the Expand The Network community. With a background spanning industries from amusement parks to film production and real estate, Casey teaches practical methods for identifying the right relationships, creating influence, and turning conversations into business growthRelevant Links:Just Start AI CommunityCatalyst for the Trades PodcastCI Web GroupEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

AI is rewriting the rules of SEO and digital marketing. In this episode, Jennifer Bagley talks with Seth Humble about how AI search is transforming how home service businesses show up, rank, and convert online.Seth shares his journey from the oil fields of Texas to leading AI integration, SEO innovation, and Webflow adoption at one of the most forward-thinking agencies in the trades. They break down how AI-driven search, intelligent automation, and strategic platform shifts are giving contractors a real competitive edge.Listeners will learn why visibility is changing, how to adapt fast, and what performance-focused strategies are driving growth in the AI era.What You’ll LearnHow AI search is changing SEO for contractorsWhy moving from WordPress to Webflow boosted performanceThe impact of AI-driven content and real-time visibility reportingHow trades businesses can lead—not follow—as AI search evolvesTimestamps00:00 — Introduction04:12 — The AI Shift in SEO09:43 — Evolving with AI12:29 — Strategic Shifts at CI Web Group22:05 — The Move to Webflow28:35 — Content at Scale32:53 — Changing Demand vs. Changing Discovery36:06 — AI Search Visibility Reporting40:39 — Outcomes Over Outputs44:33 — Final TakeawaysGuest: Seth HumbleTitle: Director of Product & Production at CI Web GroupBackground: 20+ years of writing and over a decade in SEO. Seth has led AI-powered production innovation, platform migration to Webflow, and next-gen visibility reporting for home service and contractor businesses.Resources & LinksCatalyst for the Trades PodcastCI Web GroupThe Opus & Golds GroupEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

Is your marketing all over the place—or all dialed in? This week, Jennifer Bagley sits down with Crystal Williams, co-founder of Lemon Seed Marketing and a lifelong contractor, for a brutally honest, high-energy look at what’s working (and what’s not) in the trades right now. Crystal shares battle-tested insights on branding, marketing strategy, personal accountability, and the crucial role of collaboration between contractors and their vendors.From common marketing mistakes—like “buckshotting” Facebook—to actionable strategies for brand building and operational excellence, Crystal tells it straight. You’ll learn why strategy trumps tactics, what separates contractors who actually grow from those who stall out, and how embracing innovation (think: AI, automation, and new branding trends) can unlock your next level of success.Whether you’re a small shop ready to scale or a multi-million dollar organization stuck in neutral, this episode delivers real-world advice that will help you own your market and move your business forward.Timestamps:00:00 - Introduction & Why Crystal Williams is a Standout in the Trades01:33 - Crystal’s Journey: From Contractor’s Kid to Lemon Seed Founder03:13 - Why Most Marketing Fails: Lack of Strategy & “Buckshot” Tactics04:56 - The Vendor Dilemma: Social Media Myths & the Power of Owning Your Strategy05:38 - Accountability: Why Some Contractors Win and Others Stall Out07:43 - What Lemon Seed Looks for in a Great Client (& Why Size Isn’t Everything)08:33 - Contractor Mindset: One-Man-Band vs. Collaborative Decision Maker12:02 - The Real Role of Marketing Partners: Communication, Candor, and Problem-Solving14:20 - The Shifting Landscape: AI, Google Search, and Keeping Pace17:52 - Can Your Marketing Partner Care More Than You? (Short Answer: No)19:19 - Perfection vs. Progress: Why Execution Matters More Than “Pretty”23:03 - Smart Rebrands: Avoiding Pitfalls and Protecting Your Online Equity31:26 - What Actually Drives Contractor Growth: Ops, Pricing & (Actual) Marketing33:09 - Why Most Contractors Have No Real Strategy—and How to Fix It34:53 - Daily Habits that Build Brand Presence Online36:49 - How to Inspire Action, Not Excuses—And Where Crystal Says Contractors Get Stuck37:42 - Personal Brand is the New SEO: Upcoming Webinar & Future Trends39:11 - Connect with Crystal Williams & Lemon Seed MarketingGuest Details:Crystal WilliamsTitle: Co-Founder of Lemon Seed MarketingBackground: Crystal is a third-generation contractor and the “trade baby” behind Lemon Seed, a leading agency focused on contractor branding and strategy. With decades of real-world experience, she’s helped companies move from old-school operations to multi-million dollar, multi-trade businesses by building holistic brands, actionable marketing plans, and fostering real accountability. As a coach, speaker, and operator, Crystal is known for telling it like it is, pushing her clients (and her team) to do the hard work for profitable, sustainable growth.Relevant Links:Lemon Seed MarketingCatalyst for the Trades PodcastCI Web GroupThe Opus & Golds GroupEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

Ready to break away from business as usual and spark success in a challenging market? In this episode, Denise Corbin—president of Winsupply—joins Jazmin Ramirez, guest host, to discuss her game-changing HVAC Summit designed for contractors who want to thrive, not just survive.Instead of product pitches, Denise has curated a lineup of top industry experts delivering actionable insights on AI, field management, business planning, financing, and more. With the trades industry facing economic uncertainty, this summit is all about education, community, and building resilience for 2026. Tune in for the details on speakers, topics, and how you can be part of this forward-thinking event, whether you’re a seasoned contractor, a student in the trades, or just looking for inspiration in home services. Perfect for contractors seeking strategy, technology, and renewed motivation in today's market.Timestamps:00:00 - Introduction01:45 - Event Announcement: HVAC Summit02:59 - Speaker Lineup & Topics08:36 - Expo & Networking Partners10:17 - Key Takeaways for Contractors11:54 - Sponsors & Philosophy13:46 - How to RegisterGuest Details:Denise CorbinTitle: President, WinsupplyBackground: Denise Corbin is an industry leader with decades of experience in wholesale distribution. Denise’s mission is to create solutions and lasting partnerships for contractors, helping them navigate challenges with education and innovation.Relevant Links:Winsupply’s HVAC Summit (Registration & Event Info)WinsupplyJust Start AI Catalyst for the Trades PodcastCI Web GroupThe Opus & Golds GroupCall to Action:Ready to elevate your business for 2026? Register for the Winsupply HVAC Summit in Austin at winsupplyaustin.framer.website.Subscribe to Catalyst for the Trades on Spotify, Apple Podcasts, or YouTube—and share this episode with a contractor who needs that extra boost of knowledge and optimism!Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

What does it take to lead and grow in a fast-changing trades industry? In this episode of Catalyst for the Trades, Jennifer Bagley interviews Jazmin Ramirez, Senior Director of Growth at CI Web Group and one of the top 30 most influential women in HVACR.Jazmin shares her journey from plumbing office manager to award-winning marketing leader, how she’s helping contractors scale faster with AI, and why asset ownership and speed matter more than ever.Listeners will learn how AI-driven marketing, SEO, and transparent strategies are reshaping how HVAC, plumbing, and electrical businesses grow.Timestamps00:00 – Introduction & Guest Welcome01:01 – Women in HVACR Conference Highlights 02:12 – Jazmin’s Journey in the Trades05:11 – Growth at CI Web Group08:19 – Passion & Making a Difference10:49 – Navigating Rapid Technology Shifts15:20 – Evolving SEO and Marketing for the AI Era21:39 – AI-Driven Content, Blogging, and Local SEO26:30 – Making High-Performance Marketing Affordable28:29 – Real Results for Contractors33:27 – Website Development & Asset Ownership37:04 – AI in the Trades: Industry Readiness38:46 – Final Thoughts: The Future of Trades MarketingGuest DetailsName: Jazmin RamirezTitle: Senior Director of Growth, CI Web GroupJazmin has built her career in the trades, working across commercial plumbing, dispatch, marketing, and team leadership. She mentors contractors nationwide to grow faster with AI-driven strategies and proven marketing systems.Relevant LinksWomen in HVACRGet Started with CI Web GroupCatalyst for the Trades PodcastCI Web GroupThe Opus & Golds GroupEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

Get an insider’s look at Texas Air Conditioning Contractors Association (TACCA) and the upcoming TACCA Live HVAC industry event in Conroe, Texas. Camille Porco, our stand-in host of this episode, sits down with Victoria Schaefer, Executive Director of TACCA, to share why this conference is a must-attend event for Texas HVAC contractors and professionals in the trades.Discover how TACCA Live helps HVAC businesses grow, stay compliant, and stay ahead of industry changes. From marketing and pricing workshops to leadership sessions and CE credits, this event is built to give contractors practical strategies they can apply right away. Plus, get details on AI in HVAC, networking opportunities, breakout sessions, keynote speakers, and exhibitor highlights.Timestamps 00:00 – Introduction: Meet Victoria Schaefer and her journey in HVAC advocacy 01:13 – What is TACCA Live? Texas’ top HVAC contractor event 02:59 – Who can join TACCA and why it matters for HVAC businesses 05:13 – Education and CE credit opportunities for Texas HVAC contractors 06:32 – Workshop highlights: marketing, pricing, financials, leadership 07:09 – Expert spotlight: Key sessions featuring Jennifer Bagley 08:34 – The Consultant Corner: 1:1 business coaching 10:12 – Registration options: full event and new one-day passes 11:34 – Networking: how in-person connections drive contractor growth 12:40 – Easy registration and hotel info 13:09 – Keynote and guest speakers: Dr. Andy Neely, Barton James, and more 14:53 – Breakout sessions for every role in your HVAC business 15:27 – Who should attend: contractors, office teams, emerging leaders 16:09 – 40+ exhibitors: products, jobs, and Texas-focused opportunities 17:39 – Event logistics reminder and closing tipsGuest DetailsVictoria SchaeferExecutive Director, Texas Air Conditioning Contractors Association (TACCA)Victoria leads the state’s top organization for licensed HVAC contractors. With deep experience in trade association leadership, she focuses on contractor education, industry advocacy, and helping Texas HVAC businesses thrive in a rapidly evolving marketplace.Relevant LinksTACCA Official Website & Event RegistrationCI Web GroupCatalyst for the TradesFollow TACCA on LinkedInFollow TACCA on FacebookFollow TACCA on Instagram Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

What does it really take to break free from flat growth and scale your contracting business into the millions? In this inspiring episode, Vince Heuser shares the raw journey from launching a garage door business in his garage after the 2008 recession to building a powerhouse home services company with over 130 employees and 85 trucks. Vince reveals the game-changing mindset shifts, systems, and sales processes that tripled his business in just 90 days—and kept growth skyrocketing year after year.Whether you’re stuck at a revenue plateau or ready to level up, Vince’s actionable lessons and behind-the-scenes tactics offer the roadmap you’ve been searching for.Perfect for HVAC, plumbing, electrical, and garage door business owners looking for proven strategies to scale fast and profitably.Timestamps:00:00 - Introduction to Vince Heuser and episode overview01:35 - Vince’s start: From home building to garage doors after 200804:05 - Breaking the $1M plateau—the power of mentorship06:26 - The 90-day turnaround: Tracking, sales process, and dialing in marketing08:23 - The #1 thing keeping most owners stuck at the same revenue13:49 - Fast wins: Checklists, sales processes, and getting “out of the truck”16:32 - Key numbers every owner needs to track19:35 - Hiring top talent and building culture around referrals and incentives24:24 - Inside sales innovation: The “buddy system” that skyrocketed closing rates34:10 - Real-world process: Tagging in sales from the office, running high-ticket calls40:47 - Exiting, reflecting, and launching a new business even faster43:09 - The power of learning from past mistakes45:19 - Connect with Vince & wrap-upGuest Details:Vince HeuserTitle: Founder of EverdoorBackground: Vince Heuser started his first home service business in 2008, transforming a garage door startup into a multi-trade powerhouse with $22M in revenue and 130+ employees before successfully exiting. He’s recognized for pioneering inside sales systems, scaling with precise tracking and checklists, and building winning cultures through incentive pay and referrals. Now leading Everdoor in Florida, Vince helps other contractors shortcut the learning curve with proven processes for rapid, sustainable growth.Relevant Links:EverdoorCatalyst for the Trades PodcastCI Web GroupThe Opus & Golds GroupEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

Thinking about switching CRM platforms or struggling to get the most out of your current system? In this must-listen episode, CRM and Service Titan consultant Celia Church (Smart Service Solutions) joins hosts Jennifer Bagley and Chuck Staszkiewicz to unpack the secrets behind successful CRM and field service software adoption for contractors and home service businesses.Celia shares a true insider’s roadmap—covering everything from data mapping and onboarding to ensuring clean data, effective team training, and the growing role of AI in automating busywork. Chuck and Jen add hard-earned lessons from their own businesses, giving listeners a no-nonsense guide to avoiding costly mistakes and setting up your CRM (and company) for scale. Perfect for HVAC, plumbing, electrical, and service company owners ready to stop wasting money on underused tech—and start leveraging CRM platforms for strategic, profitable growth.Timestamps:00:00 – Introduction & Why CRM Matters01:41 – Meet Celia Church: Her Background and How She Became a CRM Expert04:02 – Why “Garbage In, Garbage Out” Is the #1 Data Principle07:52 – The Right Way to Implement a New CRM10:00 – Step-by-Step: Data Mapping, Validation, and Change Management12:56 – Who Should (and Shouldn’t) Attempt a CRM Migration15:00 – Critical Non-Negotiables for Successful Implementation17:27 – Training, Grace Periods, and Dealing with Bad Data18:46 – Seamless Employee Onboarding & Ongoing Training19:58 – How AI and Automation Are Changing CRM Use24:35 – Automations, Integrations & What’s Possible Now25:51 – Reporting Mistakes Contractors Make (and How to Fix Them)30:51 – The Owner's Mindset and How Bad Data Derails Growth34:19 – Why You Need Financial Clarity Before a CRM Migration40:45 – Building Your Fractional “Dream Team” of Experts44:45 – Measuring ROI—And the Hidden Costs of Doing It Wrong49:51 – Final Advice, Celia’s Contact Info & Next StepsGuest Details:Celia ChurchTitle: Founder & Lead Consultant, Smart Service SolutionsBackground: Celia Church is a respected CRM and field service software expert specializing in Service Titan and home services technologies. With a career spanning dispatch, call center management, and tech consulting, Celia’s consultative approach has helped hundreds of service businesses optimize their process, gain control of their data, and achieve scalable growth. She is renowned for her hands-on strategies in data integrity, staff training, and business process mapping—helping companies unlock the full value of expensive software investments.Relevant Links:Smart Service SolutionsCatalyst for the Trades PodcastCI Web GroupThe Opus & Golds GroupEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

Know your numbers and make them work for you. In this must-hear episode, Jennifer Bagley sits down with Devin Nordgran, Tax Associate at Squire, to unpack real-world financial strategies every home service business owner needs. Learn why smart accounting is more than just end-of-year cleanup, and how proactive planning puts money back in your pocket. Devin shares top tax-saving tactics, breaks down what the new “One Big Beautiful Bill” (OBBA) means for contractors, and offers powerful insights into leveraging R&D credits for AI investments. Discover the practice of cost segregation studies, the truth about bonus depreciation, and why your accountant should be your most trusted advisor, not just a tax filer.Perfect for HVAC, plumbing, electrical, and construction business owners who want clarity, peace of mind, and bigger profits.Timestamps:00:00 – Introduction & Meet Devin Nordgran02:37 – Why Early Accounting Matters for Contractors03:28 – Top Qualities in an Accountant: Peace of Mind, Clarity, Time06:52 – The Mindset Shift: Accountant as Business Asset10:20 – R&D Credits for AI and Tech Investments16:19 – Tips for Tracking R&D Expenses Early17:21 – The New Tax Bill (OBBA): Key Changes for Contractors18:16 – Bonus Depreciation & Cost Segregation Explained19:49 – QBI Deduction, No Federal Tax on Overtime, Credit Sunsets22:46 – Homeowner Rebates and Credits: Last Call Before They Expire25:51 – How Construction, Solar & Other Trades Companies Are Impacted27:51 – Q4 Priorities: Budgeting, Tax Planning, and Forward Strategy34:44 – Pass-Through Entity Tax Update36:47 – Budgeting Best Practices & Building a Winning Financial Team39:43 – Squire’s Full-Service Approach & Strategic Partnerships41:54 – Navigating Multi-State Sales Tax, Compliance & Lessons Learned44:18 – Final Takeaways & How to Contact SquireGuest Details:Devin NordgranTitle: Tax Associate, SquireBackground: Devin Nordgran is part of Squire’s full accounting and fractional CFO team, serving home service businesses across the U.S. With deep expertise in tax planning, R&D credits, cost segregation studies, and strategic financial advisory, Devin helps business owners unlock clarity, reduce tax burden, and drive long-term growth. Squire is recognized for transforming accounting from an “expense” to a true business asset—providing comprehensive support, real-time advice, and trusted partnerships.Relevant Links:SquireSquire Construction ServicesConnect with Devin on LinkedInEnergy Star Product EligibilityCatalyst for the Trades PodcastCI Web GroupThe Opus & Golds GroupEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

Is AI the future of digital marketing, or just another buzzword? In this episode, Chelsea Nodine—Senior Director of Digital Transformation at CI Web Group—shares the real story behind her journey from the wilds of Alaska to automating entire marketing departments. Host Jennifer Bagley and Chelsea dive deep into what it actually takes to move a business from outdated manual processes to fully automated, AI-powered workflows.From revamping project management to deploying agentic networks that outperform traditional teams, Chelsea reveals practical strategies, painful lessons, and surprising wins. Whether you’re an agency, contractor, or business leader exploring the shift to AI-enabled marketing, you’ll learn how to future-proof your team, what tools and systems are delivering results, and how to navigate the human side of transformation.Timestamps:00:00 – Introduction: Meet Chelsea Nodine and her unconventional path to digital marketing01:15 – Alaska, Biology, and Finding Marketing: Chelsea’s winding career trajectory03:38 – Agency Life, Automations, and Joining CI Web Group05:10 – The Project Management Overhaul: Moving to Asana and creating scalable workflows06:44 – Automating for Everyone: Motivation behind building smarter systems08:28 – The Big Shift: Moving from WordPress to AI-enabled Webflow sites09:10 – What’s Automated Now: Onboarding, project setup, SEO, content, and more11:18 – Integrations and Next-Level Automations: Slack, Figma, and agent networks12:03 – The Challenge of Change: Human impact, layoffs, and the path to efficiency14:45 – What Leaders Need to Know: How to secure your role and empower teams for AI17:02 – Just Start AI: Building a learning community for industry professionals20:25 – Evolving Teams and Rising with AI: Encouraging innovation from within22:35 – Influencing Change Across Departments: Collaboration with other leaders26:00 – Beyond Zapier: The difference between workflow automations and agentic networks29:58 – Real Results, Fast: How AI agents are transforming SEO, content, and local marketing32:41 – Pulse, Cortex Local, and Scaling Deliverables: Automating daily tasks and updates36:33 – From 70 to 1,000 Pages Overnight: The new rules for SEO and site launches41:15 – The Power of Daily Blogging and AI Search for Real-World Results44:07 – Choosing Your Agency, Embracing AI, and Where to Start48:45 – Behind the Scenes with AI Engineers: How late-night breakthroughs are born48:54 – Final Thoughts and How to Get StartedGuest Details:Chelsea NodineTitle: Senior Director of Digital Transformation, CI Web GroupBackground: Chelsea Nodine oversees all AI, automation, and digital transformation efforts at CI Web Group, a national leader in home services digital marketing. With experience spanning in-house marketing, SEO, account management, and operations, Chelsea is known for creating scalable systems and leading teams through major tech shifts. Her unconventional start—from biology studies in Alaska to building agentic networks for clients—shapes her pragmatic, people-first approach to change.Relevant Links:Just Start AICatalyst for the Trades PodcastCI Web GroupThe Opus & Golds GroupEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

Ready to future-proof your contracting business? In this power-packed episode, Billy Gregus—owner of Integrity Refrigeration & A/C—joins Jennifer Bagley and special guests Vee Nettles (account manager at CI Web Group), and Stephanie Allen (Airworks, co-founder of Just Start AI) to break down the building blocks of business growth in the trades today.From choosing the right marketing partners to getting real about AI, content, accountability, and local partnerships, Billy shares how contractors can stop making excuses and start getting results. Whether you're scaling your HVAC, electrical, or home services company, or just want to work smarter, not harder, you’ll get tactical steps for amplifying your online presence, leveraging AI, and building relationships that drive real revenue.Game on for leaders, owners, and hustlers ready to show up, suit up, and participate.Timestamps:00:00 - Intro & Guest Lineup00:53 - Why Billy Chose CI Web Group03:11 - Keys to Growth: Participation & Account Manager Partnerships06:28 - Getting Started with AI: The Just Start AI Community10:07 - Overcoming Fear and Leveraging Community Support13:41 - AI In Action: Content Creation in Billy’s Business16:16 - Daily Blogging, AI Agents, and Maximizing Content20:29 - Building Personal Domain Authority for Search25:19 - The Power of Personal Branding & Social Media Authority29:32 - Strategic Partnerships, Backlinks & Next-Level Networking36:49 - Tactical Tips: Referral Programs & Collaborations41:39 - High-Leverage Activities for Contractors: What to Prioritize43:04 - The Power of Time Blocking & Positive Mindset46:17 - Final Advice: Show Up, Suit Up, and Get Tactical48:45 - Wrap-Up & Accountability ChallengesGuest Details:Billy GregusTitle: Owner, Integrity Refrigeration & A/CBackground: Billy Gregus is the owner of Integrity Refrigeration & A/C, a home services business known for its commitment to excellence and innovation in HVAC. Billy is passionate about smart marketing, operational efficiency, and leveraging AI to future-proof his company—and he’s not afraid to get uncomfortable to keep growing. A dedicated leader, he’s all-in on community, partnership, and actionable business strategy.Vee NettlesTitle: Account Manager, CI Web GroupStephanie AllenTitle: Co-Founder, Airworks & Just Start AIRelevant Links:Integrity Refrigeration & ACAirWorks SolutionsOpusClipCatalyst for the Trades PodcastCI Web GroupThe Opus & Golds GroupEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

Ready to level up your HVAC business and network with the best in Texas? In this jam-packed episode of Catalyst for the Trades, host Jennifer Bagley sits down with Brittany Doering, Executive Director of TACCA NTX, to talk all about the highly anticipated HVAC Trailblazer Conference happening on October 2 & 3.Brittany shares her unique journey from nonprofit fundraising into the trades, the power of community for contractors, what TACCA offers members, and why this year’s event is a can’t-miss opportunity for contractors at every stage. Whether you’re a solo operator, running a legacy family business, or just eager to expand your network, get a behind-the-scenes look at TACCA, actionable insights for growth, and details on one of the best HVAC industry conferences around. Don’t miss your chance to accelerate your success, access expert education, and have a little fun in the heart of North Texas!Timestamps:00:00 – Introduction to Brittany Doering and TACCA00:44 – Brittany’s journey: From nonprofit to HVAC industry02:12 – What drew Brittany to TACCA and her unique role03:18 – Membership: Who’s a good fit for TACCA and why?05:00 – Top member benefits: Advocacy, education, networking07:50 – The power of community and connecting contractors08:49 – All about the HVAC Trailblazer Conference: Who, what, where, why11:20 – Why local, affordable conferences matter12:31 – Registration details and what attendees get14:20 – Pre-conference workshops: Techs, leaders, CSRs, sales teams16:31 – Breakout sessions: Finance, marketing, Federal Reserve, AI & more17:27 – Sales, door-to-door strategies, technical and business tracks18:10 – Additional speakers & sessions overview18:28 – Jennifer Bagley on her AI & digital marketing session18:50 – Major sponsors and supporters of the event19:42 – How to connect with Brittany and register20:45 – Strategic planning, tax credits, and why to act now21:38 – Fun extras: Women in HVAC, networking events & after-parties22:46 – Final invitation: Don’t miss this industry-leading event!Guest Details:Brittany DoeringTitle: Executive Director, TACCA NTX (Texas Air Conditioning Contractors Association, North Texas Chapter)Background: With a past in nonprofit fundraising and event management for organizations like the American Heart Association and March of Dimes, Brittany brought her relationship-building skills and passion for community into the HVAC industry, leading TACCA NTX to new heights. She spearheads programming, education, and networking events that empower contractors across Texas to thrive.Relevant Links:HVAC Trailblazer Conference and RegistrationTACCA NTXTACCACatalyst for the Trades PodcastCI Web GroupThe Opus & Golds GroupDon’t miss your chance to join the HVAC event of the year! Register now for the HVAC Trailblazer Conference at hvactrailblazer.com while discounted registration lasts.Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

What’s really shaping the future of roofing in 2025 & 2026? In this episode, Joel Viera of the Western States Roofing Contractors Association joins host Jennifer Bagley to break down the big changes, challenges, and opportunities facing the roofing industry. They dive into the must-know details about the upcoming Western Roofing Expo from September 28 to 30, 2025, discuss how AI and new tech are transforming every aspect of roofing, and explore strategies to overcome labor shortages and win more business. Whether you’re a roofing contractor, a trade pro, or looking to expand your business, this episode is your go-to guide for what’s next—and how to get ahead.Perfect for contractors, business owners, and anyone interested in the future of roofing, tech, and professional growth in the trades.Timestamps:00:00 – Introduction & Meet Joel Viera03:17 – Western Roofing Expo Details04:55 – Davis Memorial Foundation & Scholarships05:16 – Education & Seminars09:23 – Technology & Innovation in Roofing10:06 – Major Industry Trends: AI, Labor & Immigration12:15 – The Impact of AI on Roofing Businesses15:09 – Adoption of AI in Roofing Companies17:41 – Trade Show Booths & Vendor Opportunities18:57 – Podcasts & Live Content at the Expo20:06 – Adding Roofing to Your Trade Business21:57 – Collaboration Among Trades23:50 – Final Thoughts: Why Attend & Get InvolvedGuest Details:Joel VieraTitle: Executive Director, Western States Roofing Contractors Association (WSRCA)Background: Joel heads the Western States Roofing Contractors Association and oversees the nationally recognized Western Roofing Expo. With over 25 years in the industry, Joel is known for driving innovation, bringing the roofing community together, and championing education, scholarships, and new industry standards.Relevant Links:Western Roofing Expo (Registration, Agenda, Sponsors, and Info)Western States Roofing Contractors AssociationNational Roofing Contractors AssociationCatalyst for the Trades PodcastCI Web GroupThe Opus & Golds GroupCall to Action:Got value from this episode? Subscribe to Catalyst for the Trades on Spotify, Apple Podcasts, or your favorite platform. Share this episode with fellow roofing pros or anyone looking to future-proof their contracting business. Ready to level up? Don’t miss your spot at the next Western Roofing Expo—register early!Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

What does it really take to scale a successful HVAC, plumbing, or electrical business today? In this episode, industry expert Mike Disney shares the hard truths and powerful tactics he’s learned over a decades-long career, covering everything from finding the right mentors and avoiding toxic “advice” online to winning at recruiting, building trust with homeowners, and staying ahead in the age of AI.Hosts Jennifer Bagley and Chuck Staszkiewicz dig deep with Mike on leadership, hiring, branding, standing out against the competition, and practical strategies for growth—even when private equity or new tech shake up the status quo. If you’re a contractor or business leader ready to future-proof your trades business and attract top talent, this episode is packed with actionable insights you won’t want to miss.Timestamps:00:00 - Welcome & Introductions05:30 - State of the Trades: The Good, Bad & Ugly12:50 - Finding Mentors & Filtering Information21:00 - The Power of Positive Leadership27:00 - Building Trust & Brand Consistency34:00 - Competing Head-to-Head: Mindset & Process40:50 - AI, Tech Adoption & The Future of Recruiting46:00 - Recruiting Best Practices & Onboarding That WorksGuest Details:Mike DisneyTitle: Founder, Winding River RecruitingBackground: Mike Disney is a leading expert in trades recruiting and organizational leadership. With 12+ years of hands-on industry experience, he’s held executive roles at Gold Medal Service and CEO Warrior, shaped hundreds of trades businesses, and guided company transitions through private equity. Now, Mike helps contractors recruit better, build stronger cultures, and level up their hiring and retention, bringing real-world insights into every conversation.Relevant Links:Winding River RecruitingCatalyst for the Trades PodcastCI Web GroupThe Opus & Golds GroupEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

Missed calls are costing contractors serious money, but AI is changing the game. In this episode, Brad Scruggs, President & CMO of ZyraTalk, sits down with Jennifer Bagley to unpack how artificial intelligence is rapidly reshaping customer communication for home service businesses. From automating appointment scheduling and integrating with CRMs to training AI agents that learn and adapt, Brad shares his front-line perspective on building scalable, ROI-driven AI solutions for the trades.Brad and Jennifer break down the shift from basic chatbots to sophisticated, agentic AI, dive into deep FSM integrations, and reveal the crucial support AI can provide for contractors of all sizes, especially when every call counts. Whether you’re a tech-forward business or feeling behind, this episode covers practical insights for home service leaders who want to leverage AI for growth, efficiency, and superior customer experience.Perfect for HVAC, plumbing, and service companies ready to embrace the future (and eliminate voicemails for good!).Timestamps:00:00 - Welcome & Introductions02:04 - ZyraTalk’s Origin Story04:55 - The Leap to AI: Challenges & Evolution08:21 - Scaling Support & Self-Onboarding with AI11:38 - AI vs. Human: Changing Customer & Company Workflows15:01 - Deep Integrations: ServiceTitan, Housecall Pro & Beyond20:14 - Multi-Channel Communication & AI27:58 - ROI & Real Results30:58 - Why Voicemail and Old-School IVR Are Obsolete34:27 - The Future: Agentic Agents, Booking Bots & Online-First Customers41:43 - Fast-Forward 10 Years (or Maybe Just 2): Predictions on Tech, Jobs & Human AdaptationGuest Details:Brad ScruggsTitle: President & Chief Marketing Officer, ZyraTalkBackground: Brad is a co-founder of ZyraTalk, a pioneering company delivering AI voice, chat, and automation solutions for home service businesses. With 11 years in the trades and a deep background in lead generation and technology disruption, Brad specializes in making AI practical and profitable for contractors nationwide.Relevant Links:ZyraTalkJust Start AICatalyst for the Trades PodcastCI Web GroupThe Opus & Golds GroupEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

What does it really take to build a trades business that runs without you—and gives your family the freedom you dreamed of? In this episode of Catalyst for the Trades, host Jennifer Bagley sits down with Mike Abramowitz: systems engineer, author, and founder of the “Time Rich 6” framework. Mike shares the unfiltered journey from direct sales grind and early business mistakes to helping hundreds of trades entrepreneurs break free from burnout.You’ll hear real-world strategies for building repeatable, scalable systems in plumbing, HVAC, electrical, landscaping, remodeling, and more. Mike shares emotional lessons from his own life—including navigating medical emergencies, recovering from financial crisis, and defining boundaries so business supports your life (not the other way around). Whether you’re in the field, a growing owner-operator, or leading a team, this is a tactical, heartfelt blueprint for creating a business that works so you don’t have to be on call 24/7.Timestamps:00:00 - Welcome & Mike’s Journey: From Family in the Trades to Building a Legacy02:30 - The Drive for Predictable Freedom—Why Systems Matter05:02 - What Is the Time Rich 6 Framework?07:43 - Specializing in the Trades: Why This Industry, Why Now09:58 - The “God Class” Problem: Why Wearing Every Hat Kills Growth11:23 - Turning Technicians into True Business Owners13:51 - Defining the Lead Domino: Finding High-Leverage Activities14:20 - The 6 Components of the Time Rich 617:24 - Real Success Case: Elegant Accents’ Revenue Breakthrough22:19 - Another Real Example: Staging Business Owner 4x Revenue, Buys Back Time29:34 - Mike’s Lowest Point—Rebuilding After Financial Disaster32:12 - The Reality of Transformation: Significant Emotional Events vs. Consistency34:55 - Why Conferences Aren’t Enough—True Customization vs. “One Size Fits All”36:13 - No Homework, No Fluff: The Power of Install Events & War Room Tactics40:13 - Jennifer’s Perspective: Truncating Years of Progress into Months42:31 - The Human Side of Change—Why Execution (Not Just Planning) Matters44:22 - How to Get a Custom, No-Pitch Playbook for Your Business47:16 - What Happens Next: Collaboration, AI Tools, and Final ThoughtsGuest Details:Mike AbramowitzTitle: Co-Founder, Better Than RichBackground:Mike Abramowitz is a business systems architect with 20 years in direct sales and a degree in engineering from the University of South Florida. From rebuilding after deep personal and financial hardship to writing nine books, starting a nonprofit, and building a 7-figure business that functioned while he was out for months—Mike now teaches trades entrepreneurs how to design businesses for true freedom. His “Time Rich 6” framework has helped nearly 300 companies in plumbing, HVAC, electrical, landscaping, and more move from owner-dependence to predictability, scalability, and a life by design.Relevant Links:Better Than RichCatalyst for the Trades PodcastCI Web GroupThe Opus & Golds GroupEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

In this episode of Catalyst for the Trades, host Jennifer Bagley welcomes Utku “Dave” Kaynar, CEO of OnePath, to take you deep inside the future of automation, lead management, and true profitability for the trades. Learn how AI-driven workflows, intelligent booking, and seamless platform integration are helping HVAC, electrical, and plumbing companies convert more leads, reduce overhead, and outpace the competition—without sacrificing the customer experience.If you want to elevate your business, stop letting leads slip through the cracks, and finally operate at peak efficiency, this is the episode for you.Timestamps:00:00 – Meet Dave and the AI Revolution in the Trades01:23 – Dave’s Journey: From Buckeye Startup to Home Services Innovator04:11 – Data-Driven Insights: The 80% Rule & Repetitive Task Automation06:25 – The Lead Management Gap: Booking Rate Truths & Industry Challenges10:23 – AI and Financial Mastery: Boosting EBITDA with Automation11:24 – What Makes OnePath Different: Agentic AI & Intelligent Customer Journeys16:23 – The Power of Deep Integration: From Silos to Data-Driven Decisions20:45 – Rethinking the Customer Experience: Personalized Automation for Every Channel24:01 – Booking Without Bottlenecks: AI Chat, LSA, Web Forms, and Aggregator Integration27:55 – Why Speed Wins: Fastest Response, Highest ROI29:03 – Customer Preferences: Meeting Leads Where They Are, 24/731:45 – The Human Element: Human-in-the-Loop Support for Complex Cases32:50 – How OnePath’s Booking Experience Outshines Traditional Tools34:13 – Handling Urgent Appointments & Converting Every Opportunity35:24 – Next-Level Automation: Outbound, Retention, and Personalized Marketing36:58 – The Impact of AI-Powered Booking vs. Legacy Platforms38:01 – Preparing for the Agentic Future: AI as Your Workforce40:23 – How Contractors Can Finally Master High and Low Seasons41:45 – Streamlining Repetitive & Administrative Payroll with AI42:06 – Tool Comparison: Security, Integrations, and True Agency Intelligence47:12 – Navigating Legacy Tech, Automation Pitfalls, and Choosing Smarter Solutions49:24 – The AI-Enabled Contractor: Fast, Localized, and Language-Free51:44 – Connect with OnePath, Book a Demo, and Next Steps for ContractorsGuest Details:Utku “Dave” KaynarTitle: CEO & Co-Founder, OnePathBackground: With over 15 years in tech and a pioneering track record in AI and automation for home services, Dave brings deep expertise in SaaS, workflow optimization, agentic AI, and field service integration. He previously co-founded Buckeye, scaling dispatch automation during the pandemic, and has led partnerships with industry giants like ServiceTitan and Nextstar. Dave’s insider knowledge helps contractors unlock “free money” through automation—raising booking rates, increasing profitability, and optimizing every step of the customer journey.Relevant Links:OnePath AICatalyst for the Trades PodcastCI Web GroupThe Opus & Golds GroupEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

Ready to level up your decision-making and accelerate growth? In this episode of Catalyst for the Trades, host Jennifer Bagley sits down with Teasha Cable—tech visionary, AI expert, and founder of CModel—to uncover how AI-powered decision intelligence transforms the way businesses operate. Teasha shares the real-world processes, systems, and mindset shifts that move companies from gut-driven calls to strategically sound, data-informed decisions.Whether you’re leading a team of two or scaling an enterprise, Teasha’s insights on AI integration, practical frameworks, and future-proofing your business will help you optimize operations, reduce costly missteps, and unlock sustainable growth.Perfect for contractors, entrepreneurs, and forward-thinking business owners who want to turn decision-making into their strongest asset.Timestamps:00:00 – Welcome Back & Introduction to Teasha Cable00:54 – Teasha’s Journey: From VP to AI Innovator02:47 – Why Gut Instinct Is Not Enough for Business Decisions04:17 – Small Business: Where to Start With Decision Best Practices07:33 – From Purpose to Predictable Revenue: Building Strong Business Foundations10:27 – Making Smarter Decisions With AI: What’s Changed and Why It Matters14:11 – Buying Software vs. Making Strategic Moves: Avoiding FOMO Decisions21:51 – The Real Risk of Ignoring AI: Future-Proofing Your Business24:44 – Decoding AI: Supervised Learning, Generative AI, and Decision Intelligence28:53 – Agentic AI vs. Traditional Automation: What Business Owners Need to Know32:18 – When (and When Not) to Automate: Fix the Process Before You Buy the Bot34:07 – The Impact of Systemic Decision-Making on Growth and Efficiency38:27 – Tracking, Learning, and Repeating What Works41:50 – Calculating the True Cost of Inaction42:48 – Who Needs CModel: Transparency, Leadership, and Adoption45:34 – The Competitive Edge: Vision, AI Adoption, and the Future of Work47:07 – Final Thoughts: Thriving in an AI-Driven Business Landscape51:50 – How to Connect With Teasha Cable & CModelGuest Details:Teasha CableTitle: CEO & Co-Founder, CModelBackground: Teasha Cable is a leading authority in AI-driven decision intelligence, with 25 years of experience in business operations, product strategy, and tech innovation. She’s worked with some of the world’s largest companies and now empowers businesses of all sizes to make smarter, faster, and more profitable decisions through her platform, CModel.Relevant Links:CModelCatalyst for the Trades PodcastCI Web GroupThe Opus & Golds GroupEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

Ready to future-proof your contracting business? AI is transforming everything from lead conversion to customer service and financial management in the trades. In this episode, Lynn Wise, founder of Contractor in Charge and One Path AI, joins host Jennifer Bagley to break down how artificial intelligence is accelerating change for home service companies.Learn what’s driving tighter margins, why AI-powered call centers and agentic agents are game-changers, and how contractors can level up to attract more leads, streamline operations, and boost profitability. Lynn and Jennifer share firsthand insights, practical adoption tips, and a behind-the-scenes look at innovative tools like the One Path AI CRM. This is a must-listen for anyone serious about thriving amid rapid tech transformation in HVAC, plumbing, or electrical.Timestamps: 00:00 - Welcoming Lynn Wise & The Urgency of AI in the Trades03:07 - Lynn’s Unique Vantage Point: Financials and Call Centers05:59 - Industry Trends: Margins, Overhead, and Post-COVID “Normal”07:53 - AI’s Real Impact: Call Centers, Lead Velocity & Staffing10:12 - The Consumer-Driven Shift to AI Tools and Agentic Agents14:25 - How Business Owners Are Adopting Tech Slower Than Consumers16:04 - The Freedom Outsourcing & AI Brings Contractors18:57 - Early Adopters in the Trades: Real Stories and Use Cases19:36 - Introducing One Path: The AI-First Operations Platform21:16 - Why “Human in the Loop” Still Matters23:43 - Letting Consumers Choose Their Experience25:11 - Built for AI: Booking Systems, Agentic Agents & Efficiency29:54 - Rethinking Customer Experience vs. Job Management31:08 - SEO and Marketing in the Age of AI35:23 - Lifetime Value, Lead Scoring & Automated Nurture36:43 - Attribution, Reporting & Closing the AI Data Gap38:41 - What’s Next: Releases, Parties & Staying Ahead40:25 - Meet the AI-First Contractor: Case Studies43:37 - Get Connected: How to Reach Lynn Wise & Jennifer BagleyGuest Details:Lynn WiseTitle: Founder of Contractor in Charge & Co-Founder of One Path AIBackground:Lynn Wise is a pioneer in AI-driven solutions for the home services sector, with decades of expertise spanning financial management, call center operations, and tech innovation for contractors. Through Contractor in Charge and the new One Path AI platform, Lynn is empowering companies to leverage advanced tools that maximize margins, enhance customer service, and streamline day-to-day operations, making businesses more resilient, profitable, and ready for the future.Relevant Links:Contractor in ChargeCatalyst for the Trades PodcastCI Web GroupThe Opus & Golds GroupEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

In this episode of Catalyst for the Trades, we sit down with Stephanie Allen, CEO of Airworks Solutions, to talk about what it takes to lead and thrive in today’s fast-changing trades industry. From her journey leading a top HVAC business while balancing life as a mother of four, to her real-world strategies for using AI to accelerate processes and smash through old excuses, Stephanie shares what’s actually working right now for contractors and business owners.Hosts Jennifer Bagley and Chuck Staszkiewicz dive deep with Stephanie on bold leadership, overcoming resistance to technology, leveraging ChatGPT for everything from operations to growth, and building a company culture that’s both agile and resilient. Hear how Stephanie’s approach to team development, innovation, and authenticity is helping her business and others stay ahead, and get practical tips you can put to work today.If you’re determined to cut through the noise, embrace change, and lead your team to new heights, this episode is a must-listen.Timestamps:00:00 – Meet Stephanie Allen & Podcast Icebreakers02:36 – Stephanie’s Origin Story: Leadership, Partnership, and Purpose04:37 – Driving Transformative Leadership: The BOLD Experience10:21 – Excuses vs. Execution: How Stephanie Does More With Less12:39 – Five Ways Stephanie Uses AI/ChatGPT in Her Trades Business16:21 – The Power of Asking Better Questions (and Training AI)19:27 – Empowering Teams: Bots, Automation, and Company Culture23:27 – Winning Team Buy-In for Tech & Change26:44 – Leadership Lessons: Vulnerability, Vision, and Empowerment29:52 – Community Over Competition: Growth Mindset in the Trades31:07 – Rapid Innovation, Mindset, and Getting on the AI “Ark”34:34 – Why Human Touch Still Matters (And How to Scale It)40:57 – Overcoming AI Skepticism: Training, Strategy, and Mindset46:51 – The Stakes for Advisors: Why It’s Time to Lead or Get Out of the Way49:02 – Final Words: Just Start—Building a Community for ChangeGuest Details:Stephanie AllenTitle: CEO, Airworks SolutionsBackground: As the CEO of Airworks Solutions, Stephanie Allen leads from the trenches, balancing family, business growth, and the constant evolution of the trades. Known for her practical leadership, embrace of innovation (especially AI and automation in the trades), and relentless focus on team empowerment, Stephanie is a sought-after mentor, speaker, and industry advocate. She’s passionate about helping contractors unlock their potential, drive real performance, and build cultures that win.Relevant Links:AirWorks SolutionsBOLD Leadership Program – Driven LeadershipCatalyst for the Trades PodcastThe Opus & Golds GroupCI Web GroupEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

What does it really take to thrive as a new HVAC business in a crowded market? Jason Walker, founder of HVAC Masters of the Hustle, pulls back the curtain on his own journey from law enforcement to leading high-performing HVAC teams—and building a company that stands out against $100M+ competitors. In this high-energy episode, hosts Jennifer Bagley and Chuck Staszkiewicz dig into real-world strategies: launching with limited resources, executing guerrilla marketing, building a brand that commands attention, and relentlessly investing in people and process.Listen for hard-won advice on company culture, neighborhood marketing, goal setting, and giving back to the community—even while running on a startup budget. Whether you’re a one-truck operation with big dreams or a seasoned owner looking to reignite your hustle, this episode delivers practical insight to make this your best summer ever.Timestamps:00:00 – Show Intro & Episode Banter01:56 – Why Summer Is “Money Season” in HVAC02:53 – Jason’s Startup Story: From Trainer to Owner05:40 – Lessons Learned Riding with the “Big Dogs”06:43 – Adapting to Technology in the Trades08:45 – Setting Up Shop: Branding, Systems & Core Values11:08 – Neighborhood Domination & Guerrilla Marketing13:05 – Door Knocking, Opportunity, and the Hustle Mindset17:47 – Competing in a Big Market with Limited Resources20:23 – Out-of-the-Box Community Marketing Ideas23:05 – Mac Attack Foundation: Giving Back through Adoption & HVAC for Foster Homes25:55 – Keys to Success: “Do What Others Aren’t Willing to Do”27:14 – Two Things Every Shop Should Do Before Summer29:29 – Building Processes That Drive Revenue and Culture34:02 – Creating Team Culture Through Fun & Recognition37:14 – The Non-Negotiable: Weekly Huddles and Owner Engagement39:20 – Core Values: Make Them Real, Make Them Memorable43:07 – Take Care of Your People (Installers, Lunch, and Beyond)45:12 – Standout Installations: Turning Work Into Art47:46 – Final Words: Dream Big, Outwork Your ExcusesGuest Details:Jason WalkerTitle: Founder, HVAC Masters of the HustleBackground: Known for his “master of the hustle” approach, Jason Walker built his business from the ground up by applying street-smart marketing, relentless process focus, and an unwavering commitment to people and community impact. He is also the founder of the Mac Attack Foundation, which delivers essentials to newborns in need and sponsors adoption fees for families.Relevant Links:HVAC Masters of the HustleRoyalty Heating & AirCatalyst for the Trades PodcastThe Opus & Golds GroupCI Web GroupEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

Ready for a real-world success story that proves the trades are wide open for ambitious go-getters? On this episode of Catalyst, hosts Jennifer Bagley and Chuck Staszkiewicz welcome Darren Dixon, an HVAC industry legend, and his son, Tyler Dixon, who swapped college plans for a fast-track sales career in home services. Tyler shares his path from general manager of a fitness club to high-performing comfort advisor at DND Air, breaking six-figure income before age 22—all thanks to tech-forward processes, strong mentorship, and a relentless drive to connect with customers.Discover practical hiring, onboarding, and training insights, hear how new technology like “Perfect Match” empowers younger sales stars, and get actionable advice for owners and aspiring salespeople who want to level up. Perfect for business owners, comfort advisors, tech-savvy recruits, or anyone wondering if the trades are the new American Dream.Timestamps:00:00 – Meet the Hosts & Guests01:30 – Tyler’s Journey: From Fitness GM to Trades Newbie06:03 – Facing Fears and Making the Leap12:24 – Why HVAC Sales Is a Winning Career16:05 – Onboarding: Tyler’s Three-Week Sales Training Breakdown17:56 – Leveraging Technology: Perfect Match and Customer Experience22:47 – Building Value, Trust, and Higher Ticket Sales25:10 – The Power of Communication Over Technical Jargon27:21 – The Critical Installer-Sales Relationship29:18 – Marketing with Integrity: Transparent Sales vs. Tune-Up Flips31:07 – Generational Opportunity: The Future of Trades Careers34:11 – Tyler’s Pre-Call Prep & Building Relationships36:44 – Learning and Self-Development on the Road43:22 – The Power of Process: Metrics, Mindset, and Detaching from Outcomes49:10 – Debriefing Calls: Learning from Every Experience51:12 – Final Thoughts & The Importance of CommunityGuest Details:Darren DixonTitle: Founder & CEO, fyxifyBackground: With 30 years in the trades, Darren's career spans from a comfort advisor to franchise development in one-hour heating and air conditioning. Now at fyxify, he focuses on merging technology with consumer-centric services.Tyler DixonTitle: Home Comfort Specialist at D&D Air ConditioningBackground: Former top-performing fitness general manager. In his first year in HVAC, Tyler’s on track for $3 million in sales using cutting-edge tools and process-driven training.Relevant Links:FyxifyCatalyst for the Trades PodcastOpus and GoldsCI Web GroupEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

Is your contracting business ready for the next wave of technology? In this forward-thinking episode, Jennifer Bagley and Chuck Staszkiewicz sit down with Paul Redman, CEO of Contractor Commerce, to talk about what it really takes to stay competitive in a rapidly evolving market. They dive into the impact of AI, automation, and e-commerce, how lean, tech-centric companies are reshaping home services, and why a customer-first mindset is more critical than ever.From practical ways to leverage AI—no matter your company size—to rethinking memberships, avoiding “growth debt,” and creating standout customer experiences, this episode is packed with insights for contractors who want to win today and tomorrow.Whether you’re just starting out or leading a multimillion-dollar operation, you’ll get actionable advice and real-world examples to help you adapt, thrive, and build a future-ready business.Timestamps:00:00 – Introductions and laughs: Why getting the details right matters02:18 – Paul Redman’s journey from field sales to Contractor Commerce07:21 – Spotting trends: Seeing the future in HVAC and home services10:56 – The technology revolution: AI adoption, contractor mindsets, and industry shifts14:33 – Native AI everywhere: How device updates will transform how consumers find you19:16 – The evolving sales process: Preempting customer questions and leveraging automation22:34 – Transparency, trust, and the rise of recorded customer interactions26:24 – Removing excuses: Why efficiency is easier than ever with today’s AI tools30:38 – Breaking down barriers: Closed-loop systems vs. AI’s demand for open integration32:42 – Memberships for contractors: What works, what falls flat, and what customers actually want35:24 – The big question: Will lean, tech-driven contractors outcompete industry giants?39:04 – People vs. profit: How to build margin and deliver exceptional experiences43:49 – Risk, reward, and pricing: The new business model for contractors47:11 – Omnichannel, DTC, and the future of HVAC manufacturers51:04 – High-leverage activities: Human connection as your best competitive edge52:52 – Wrap-up and takeawaysGuest Details:Paul RedmanTitle: CEO of Contractor CommerceBackground: Paul Redman is a leader in digital transformation for the trades, with extensive experience in HVAC, sales, and tech. From his start in field sales straight out of college to founding Contractor Commerce, Paul’s passion is making e-commerce and modern customer experiences accessible to contractors of all sizes. He’s a champion for contractor success—and for keeping the human touch alive in a tech-driven world.Relevant Links:Contractor CommerceCatalyst for the Trades PodcastCI Web GroupOpus and Golds GroupEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

Motivation means nothing if you can’t execute. In this episode, Sam Wakefield, creator of Close It Now and catalyst of transformative sales events like “Relentless: The Ultimate Sales Transformation”, pulls back the curtain on what actually drives success in the trades: clarity, consistent follow-up, and evolving beyond “lead baby” mentality. Hosts Jennifer Bagley and Chuck Staszkiewicz dig in with Sam on how to deliver events (and training) that don’t just pump you up for a day, but change your business for years.This episode is a powerhouse for any home service pro ready to create real, measurable growth. It covers tactical follow-up frameworks that'll instantly boost close rates and actionable strategies for door-to-door prospecting, personal development, and setting higher sales standards.Don't miss this conversation if you want to boost your revenue, hold your team accountable, and build a business ready for tomorrow’s customers.Timestamps:00:00 - Welcome & Introductions: Meet Sam Wakefield and recap of Sam’s recent “Relentless” sales transformation event04:24 - Motivation vs. Execution: Why so many industry events fail to drive results08:50 - The Power of Clarity & Focus: How to get your team to execute (not just attend)16:58 - Inside the Relentless Event: Personal transformation and tactical sales breakthroughs22:07 - The Fortune in the Follow-Up: Sam’s new 12+ touch follow-up system (and why most contractors leave money on the table)29:00 - Prospecting Beyond Digital: Why door-knocking and neighbor outreach outsell even the best online ads34:23 - Future-Proofing Your Trades Business: Blending grassroots, digital, and accountability for unstoppable growth40:00 - Raising the Standards: Why the trades need a cultural shift—and how federal regulation could change everything43:14 - Book Clubs, Masterminds, and Sam’s Commitment to Industry-Wide Change44:24 - How to Connect with Sam & Next StepsGuest Details:Sam WakefieldTitle: Founder, Close It Now; National Sales Trainer; Event HostBackground: Sam Wakefield is the founder of Close It Now, a premier sales training company for HVAC, plumbing, electrical, and home service businesses. With a proven track record of helping teams boost average ticket prices, increase closing rates, and implement robust follow-up systems, Sam is a sought-after speaker and event leader for those serious about accelerating growth. He’s at the forefront of future-proofing the trades, with a sharp focus on blending personal development and tactical, actionable sales processes.Relevant Links:Close It Now (Website)Close It Now Facebook GroupConnect with Sam on InstagramCatalyst of the Trades PodcastCI Web GroupThe Opus and Golds GroupEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

What does it take to build a thriving, people-first business in the home services industry—and keep it growing for nearly 40 years? In this candid episode, Raul Rodriguez (Founder & President of Power Pro Plumbing) joins hosts Jennifer Bagley and Chuck Staszkiewicz to share hard-won lessons on leadership, growth, and adapting to new technology in the trades.Raul’s journey, from his rough start in 1987 to leading one of the most respected plumbing companies with over 28,000 positive reviews, is packed with insights. The conversation covers why trust and service always beat chasing dollars, how AI and automation are reshaping opportunity for contractors, and why hiring for personality and passion trumps experience. The trio also dive into practical advice for adopting technology the right way, building teams that last, and creating a company culture that attracts top talent, even in today’s competitive market. Essential listening for contractors, business owners, and anyone ready to lead with purpose in the trades.Timestamps:00:00 – Welcome and Introductions02:21 – Raul’s Journey: Nearly 40 Years in the Trades05:41 – Why Trades Are Recession-Proof & Still Growing08:00 – The Power of Service: From Sales to Connection10:25 – Building Through Downturns: Power Pro’s Big 2008 Growth13:36 – Why Trust Is the Core of Trades Success15:33 – Private Equity & The New Opportunity in Trades16:23 – How AI & Automation Free Up Time for What Matters18:56 – Rethinking Hiring: Why Personality Beats Experience in 202420:36 – The Right Way to Implement Technology in Your Company23:20 – Training, Culture, and Meeting the Next Generation’s Needs27:32 – Combatting Misleading “Easy Money” Narratives in the Trades28:17 – Building a Team That Loves What They Do31:03 – Leadership, Reviews, and Why Employees Are Your #1 Customers38:19 – Accountability, Communication, and Creating Security for Teams44:54 – The Three Pillars: Trade, People, and Business45:21 – Power Pro’s New AI-Enabled Booking Platform & Rebrand47:21 – Final Thoughts: Progress Over Perfection & The Power of HumilityGuest Details:Raul RodriguezTitle: Founder & President, Power Pro PlumbingBackground: Raul Rodriguez has dedicated nearly four decades to the home services industry, starting as a tradesman in 1987 and growing Power Pro into one of Southern California’s leading plumbing companies. With over 28,000 positive reviews and a reputation for genuine service, Raul is known for his people-first approach to leadership, a passion for mentoring new talent, and a willingness to evolve with technology and times.Relevant Links:Power Pro PlumbingCatalyst for the Trades PodcastCI Web GroupThe Opus and Golds GroupEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

What does it take to scale a family-owned trades business from $12M to $20M in just three years? In this episode, Dana Staszkiewicz, co-founder of Opus and Gold, joins host Jennifer Bagley to share what really happens behind the scenes of explosive growth in the home services industry. Dana gets candid about her journey transitioning from global retail brands to running a legacy trades company with her brother. Discover high-leverage moves—budgeting, process-building, and accountability—that transformed their business. Dana also reveals why job descriptions, SOPs, and KPIs aren’t just “corporate red tape,” but the secret sauce that separates thriving teams from those just getting by.Plus, hear about Dana’s passion project, the Audara Collective—a supportive space for women leaders in the trades—and how podcasting, networking, and continuous learning power lasting success. If you’re a home service entrepreneur navigating family dynamics, thinking about leveling up with outside expertise, or simply wanting a blueprint for financial discipline and real leadership, this episode is packed with actionable takeaways.Timestamps:00:00 - Welcome & Introductions00:33 - How Dana and Jennifer Met: Women in Home Services02:00 - Building & Growing a Legacy Trades Business (from $12M to $20M)04:18 - Why Budgeting & Numbers Matter More Than You Think06:36 - Bringing Retail Mindset to Trades: Business by the Numbers10:12 - Establishing Accountability, SOPs & Culture13:04 - Family Dynamics: Coming into the Business & Earning Credibility16:04 - Legacy Teams vs. Newcomers—Managing the Transition18:21 - What Makes a Great Company Culture (and How to Spot Its Loss)20:34 - When to Seek Help & Set Next-Level Goals22:19 - What Opus and Gold Does for Trades Businesses25:16 - Family in the Business: Holding Loved Ones Accountable27:57 - Adapting to Technology, Automation, and Lean Teams29:18 - The Audara Collective: Elevating Women in Home Services35:30 - CEO “Warp Zones” and Balancing Family & Business39:07 - Dana’s Podcast: The Trades Accelerator41:21 - How Dana’s Projects and Podcasts Complement Each Other42:15 - Keys to True Change: Consistency, Repetition, and Community44:03 - Dana’s Final Advice: Leverage Your Minutes for Growth45:21 - Connect with Dana & Opus and GoldGuest Details:Dana StaszkiewiczCo-founder, Opus and GoldFounder, Audara Collective | Host, The Trades Accelerator PodcastBackground: Dana Staszkiewicz transitioned from a career in global retail and supply chain to help grow her family’s home services business to $20M. Now, through Opus and Gold, she helps other trades businesses scale with strong financial systems, accountability, and leadership. She also founded the Audara Collective to support women in home service leadership.Relevant Links:Opus and GoldThe Trades Accelerator PodcastAudara CollectiveCI Web GroupCatalyst for the Trades PodcastEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

In this episode of Catalyst for the Trades, Jennifer Bagley sits down with Danielle Putnam, President of The New Flat Rate, to talk strategy, pricing, and how contractors can stop giving away their profits. Danielle breaks down why it’s time to retire the word “just” from your team’s vocabulary, how the right pricing menu changes everything, and how to train techs to maximize every opportunity without compromising trust. They also explore how AI is reshaping customer behavior, technician education, and even onsite communication with language translation.Timestamps: 00:00 – Intro & Industry Respect : Jennifer and Danielle reflect on years of collaboration and impact in the trades.04:20 – Market Optimism & Homeowner Behavior : Contractors are cautiously optimistic—and homeowners are still spending.10:40 – The Problem with “Just” : Why throwing in freebies is costing your business more than you think.17:25 – The Purpose of Profit : A powerful framework for explaining profit to your team and why it matters.24:10 – How AI is Shifting the Sales Process : Educated consumers, faster comparisons, and new tech tools like live translation glasses.31:55 – The Power of Pricing Options : How a clear, flexible pricing menu leads to bigger tickets and happier customers.38:45 – Dynamic Pricing in Real Time : Why pricing shouldn’t be static—and how to raise rates strategically.44:10 – What's Coming Next from The New Flat Rate : Sneak peek at their upcoming AI-powered dynamic pricing platform.52:40 – Shop Tours Instead of Conferences : Danielle’s team shifts from annual events to quarterly, real-world learning visits.58:00 – Picking the Right Events for You : How to choose events that align with your company’s values (and avoid the hype).1:03:15 – CEO Insights : Why identifying constraints and focusing on high-leverage activities matters more than ever.1:09:10 – Final Thoughts & Next Steps : Danielle shares encouragement, pricing advice, and how to get help from her team.Guest Details:Danielle PutnamTitle: President, The New Flat RateBackground: A pioneer in menu pricing and profitability strategies, Danielle helps contractors stop leaving money on the table and start pricing for the future.Relevant Links:The New Flat RateCatalyst for the Trades PodcastCI Web GroupEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

Social media doesn’t have to be overwhelming—or a waste of time. In this episode, Jen McKee, founder of Kee Hart Marketing, shares what actually works for contractors trying to grow online. From personal branding and content ideas to time-saving tools and automation, Jen breaks down real strategies that help HVAC, plumbing, and electrical businesses show up, stand out, and scale.Whether you're just starting or trying to take your brand to the next level, this episode gives you practical tips you can use right now.Perfect for contractors ready to grow their online presence the smart way.Timestamps:00:00 - Introduction Meet Jen McKee and learn why this conversation is a much-needed shift from recent heavy topics.05:10 - Jen’s Background A quick look at Jen’s journey from traditional marketing to dominating social media in the trades.10:42 - What Actually Works on Social Why most contractors are overthinking it—and what to post instead.16:18 - The Power of Personal Branding How your personal story sets you apart—and builds real trust.21:50 - Tools, AI, and Automation Jen and Jennifer talk tools that save time, boost output, and help you stay consistent.28:07 - How to Balance Authenticity and Efficiency You don’t have to choose between being real and being strategic.34:15 - Common Mistakes to Avoid From ghosting your followers to chasing every trend—what to stop doing now.40:45 - Social Media That Scales With You How to build a system that grows your presence, without you being online 24/7.47:20 - Final Advice for Contractors Jen shares her go-to recommendations for anyone serious about winning on social.Guest Details:Jen McKeeTitle: Founder of Kee Hart MarketingBackground: Jen McKee is a social media strategist and the founder of Kee Hart Marketing, a 5x award-winning agency specializing in social media content for home service businesses. As a 2024 40 Under 40 honoree, she helps businesses grow their brand and attract top talent through her proven Show Up, Stand Out, Scale framework. Jen is also the host of The Kee to Growth Podcast, an industry speaker, and a mentor to trades professionals looking to make an impact online.Relevant Links:Kee Hart MarketingCI Web GroupCatalyst for the Trades PodcastEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

In this episode of Catalyst for the Trades, co-host Chuck Staszkiewicz sits down with Karen Sager, President of Micro Mesh Gutter Guards, to talk about product innovation, contractor profitability, and strategies for standing out in a crowded market. Karen shares the history and evolution of gutter guard technology, how Micro Mesh uses copper filtration to solve long-standing issues with moss and debris, and why fast-to-cash products are key for contractor growth. They also cover practical sales tips, customer education, and marketing tactics that actually work.Timestamps:00:00 – Introduction03:10 – Evolution of Gutter Guard Technology08:45 – Copper Filtration: The Game Changer14:30 – Partnering with Contractors20:20 – Tackling the Profitability Problem25:50 – Educating Homeowners30:15 – Marketing That Converts36:00 – Driving Fast-to-Cash Sales41:30 – Advice for Trade ProfessionalsGuest Details: Karen SagerTitle: President, Micro Mesh Gutter Guards Background: With years of experience in manufacturing and product development, Karen focuses on designing high-performance gutter solutions that help contractors grow revenue and reduce callbacks.Relevant Links:Micro Mesh Gutter GuardsOpus & Golds GroupCI Web GroupCatalyst for the Trades PodcastEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

Join us for an inspiring episode of The Catalyst for the Trades, featuring Denise Swafford, Chief Commercial Officer at P1 Service Group. Denise shares her incredible career journey, starting from humble beginnings in the call center to reaching the C-suite. Discover how her dedication, resilience, and passion for the trades propelled her to achieve remarkable success and become a leading voice for women in the industry.Timestamps:00:00 - Introduction and Guest Background02:45 - Denise's Early Career and Introduction to the Trades07:30 - The Importance of Mentorship and Networking12:15 - Overcoming Challenges and Gender Barriers in a Male-Dominated Industry17:00 - Denise's Transition from Call Center to Leadership Roles21:45 - Strategies for Scaling Success and Building High-Performing Teams26:30 - The Power of Continuous Learning and Personal Development31:15 - Denise's Vision for the Future of the Trades Industry36:00 - Key Takeaways and Actionable Advice for Aspiring LeadersGuest Details: Denise SwaffordTitle: Chief Commercial Officer at P1 Service GroupBackground: Denise Swafford is a seasoned leader with extensive experience in the trades industry. She rose through the ranks, starting in the call center and progressing to various leadership roles before achieving her current position. Denise is a strong advocate for women in the trades and is passionate about fostering a culture of growth and development within organizations.Relevant Links:Catalyst for the Trades PodcastP1 Service GroupCI Web GroupThe Opus and Golds GroupEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

Join us on this episode of The Catalyst for the Trades as we sit down with Ray Reyes, a former Navy veteran turned successful plumbing entrepreneur. Ray shares his inspiring journey of building New Jersey Pipe Doctor from the ground up, highlighting the challenges and triumphs he faced along the way. Discover how his military background, strategic planning, and unwavering support system helped him achieve remarkable growth in just four years.Timestamps:00:00 - Introduction and Guest Background05:15 - Ray's Transition from Navy Veteran to Plumbing Entrepreneur10:30 - The Importance of Mentorship and Support Systems15:45 - Building a Strong Team and Company Culture20:00 - Overcoming Challenges and Embracing Growth25:30 - The Power of Customer Service and Building Trust30:45 - Ray's Vision for the Future of New Jersey Pipe Doctor35:00 - Key Takeaways and Actionable Advice for Aspiring EntrepreneursGuest Details: Ray ReyesTitle: Founder and Owner of New Jersey Pipe DoctorBackground: Ray Reyes is a former Navy veteran who transitioned into the plumbing industry after his military service. He is the founder and owner of New Jersey Pipe Doctor, a leading plumbing company serving residential and commercial clients. Ray is passionate about building a strong team, providing exceptional customer service, and giving back to his community.Relevant Links:Catalyst for the Trades PodcastNew Jersey Pipe DoctorCI Web GroupThe Opus and Golds GroupEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

In this episode of "Catalyst for the Trades," hosts Jennifer Bagley and Chuck Staszkiewicz dive deep into the strategic planning necessary for building a home service business with a future sale or exit in mind. The hosts engage in a rich discussion about vital business practices inspired by recent conversations with successful entrepreneurs from the trades industry. The discussion covers key strategies for financial readiness, operational efficiency, branding, marketing, and team development. Learn from real-life examples of thriving businesses that have mastered the art of planning and execution to create high-value companies prepared for dynamic growth opportunities.Timestamps: 00:00 - Welcome and Introduction: Jennifer and Chuck welcome listeners and set the stage for the episode.02:22 - The Importance of Building with a Sale in Mind: Insight into why businesses should be built as if they are going to be sold.05:40 - Learning from Rapid Exits: Chuck shares a compelling story of a business built and sold in just 4.5 years.11:04 - Financial Readiness and Clean Books: Discussion on tax planning and profitability as pillars of a business.15:28 - Operational Efficiency: The necessity of documented processes and strong system implementation.19:23 - Marketing, Branding, and Customer Base: Building a strong brand and a loyal client base for business sustainability.23:12 - Team Development and Retention: Importance of surrounding yourself with talented and trained individuals.28:45 - Preparing for Due Diligence: Steps to ensure your business is prepared for potential buyers' scrutiny.35:00 - Personal Stories and Lessons Learned: Chuck and Jenn reflect on their business journeys and the lessons they've learned.Relevant Links: Catalyst for the TradesCI Web GroupOpus and GoldsEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

Join host Jennifer Bagley, CEO of CI Web Group, and her guests, Darren Dixon, CEO and founder of fyxify, and George Donaldson, CEO of Fix-It Group, as they discuss the transformative landscape of the home services industry in this engaging episode. The conversation delves into the significant shifts driven by AI technologies, consumer behavior changes, and evolving business models. Learn from industry leaders about the importance of being proactive in adapting to these changes, understanding consumer preferences, and leveraging technology to maintain a competitive edge in the market.Timestamps:00:00 - Introduction:Jennifer Bagley introduces the podcast and welcomes guests Darren Dixon and George Donaldson.00:01:07 - Technology and Consumer Change:Discussion on AI-driven changes affecting search engines and consumer behavior.00:04:19 - Darren's Perspective:Insights on market trends and the importance of understanding consumer distribution.00:09:10 - George on AI Evolution:Reflection on AI’s impact within the industry and its rapid integration.00:17:23 - Authentic Consumer Experience:Highlighting the necessity to avoid traditional sales techniques and focus on genuine customer engagement.00:29:24 - Industry Challenges and Opportunities:Exploration of the changing landscape, driven by new large-scale market entrants.00:48:19 - Subscription Models and Market Strategy:Analysis of emerging trends in consumer subscriptions and long-term planning.00:54:22 - Strategic Action Plans:Final thoughts on the urgency of evolving marketing strategies and operational models.Guest Details:Darren Dixon:CEO and founder of fyxify, Darren brings forward-thinking insights into leveraging AI and platform-based models for business growth.George Donaldson:CEO of Fix-It Group, George shares his vast experience in creating consumer-centric service models and maintaining market relevance.Relevant Links:fyxifyFix-It GroupCI Web GroupEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

Join Jennifer Bagley as she hosts Trey McWilliams, CEO of McWilliams & Sons and founder of Blue Cardinal Home Services Group, in this enlightening episode of "Catalyst for the Trades." Discover the journey of this third-generation leader as he shares his insights into scaling a home services business with a strong focus on people and leadership development. Trey discusses the decision-making process behind selecting a private equity partner, building a long-term strategic platform, and the significance of financial literacy in business operations. Explore the challenges, lessons learned, and the importance of setting your team up for success as Trey candidly shares his experiences from the trenches of the home services industry.Timestamps:00:00 - IntroductionJennifer Bagley welcomes listeners and introduces her guest, Trey McWilliams.01:09 - BackgroundTrey shares his journey from growing up in the trades to leading his family business.02:02 - Business ExpansionDiscusses the growth of McWilliams & Sons and the establishment of Blue Cardinal Group.03:46 - Decision-Making ProcessInsights into why building a platform with a private equity partner was the chosen path.07:51 - Leadership ChallengesThe balance of running the business and managing operational and financial complexities.10:32 - Lessons LearnedTrey's reflections on financial accountability and leadership development.17:13 - People First ApproachHow focusing on people and culture drives long-term business success.21:10 - Transitioning LeadershipDiscussing the potential paths for business owners considering future transitions.27:46 - Setting Up for SuccessThe importance of clear expectations, communication, and accountability.33:19 - Options for GrowthExploring strategic partnerships and reinvestment for business expansion.40:44 - Emotional Journey of ChangeNavigating the emotional aspects of business transitions and partnerships.46:26 - Closing RemarksJennifer and Trey recap key takeaways and encourage proactive business management.Guest Details:Trey McWilliamsTitle: CEO of McWilliams & Sons, Founder of Blue Cardinal Home Services GroupBackground: As a third-generation leader in the home services industry, Trey has successfully expanded his family's business through strategic partnerships and acquisitions while focusing on cultivating leadership within his organization.Relevant Links:McWilliams & SonBlue Cardinal Home Services GroupEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

In this episode of Catalyst for the Trades, hosts Jennifer Bagley and Chuck Staszkiewicz sit down with Mark Evans, a seasoned entrepreneur, investor, and wealth-building expert. Mark shares his journey in the trades and breaks down the essential steps for creating long-term financial success. They discuss business scalability, smart investment strategies, and the mindset shifts required for entrepreneurs to build lasting wealth. Mark also reveals the key mistakes business owners make when it comes to financial planning and how to avoid them. Whether you're just starting or looking to take your business to the next level, this episode is packed with actionable insights to help you achieve financial freedom.Timestamps:00:00 – Introduction by Hosts Jennifer Bagley and Chuck Staszkiewicz00:45 – Meet Mark Evans: Background and Business Journey03:10 – The Mindset Shift Required for Wealth Building08:30 – How to Scale a Business Without Losing Control14:50 – Key Financial Strategies for Trade Business Owners21:15 – Common Pitfalls to Avoid in Wealth Management28:40 – Real Estate and Passive Income for Trades Professionals34:55 – Building a Legacy Through Smart Business Decisions40:20 – Mark’s Advice for Entrepreneurs Looking to Achieve Financial Freedom47:15 – Closing Thoughts and Where to Find Mark EvansGuest Details:Mark EvansTitle: Entrepreneur, Investor, and Wealth-Building MentorBackground: Mark Evans is a highly successful entrepreneur and real estate investor with a strong track record in building and scaling businesses. He is passionate about helping business owners in the trades create long-term wealth through smart investments, business optimization, and financial education.Relevant Links:Mark Evans’ WebsiteEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

In this episode of "Catalyst for the Trades," hosts Jennifer Bagley and Chuck Staszkiewicz are joined by George Donaldson, a leading figure in the home services industry known for scaling the Fix It Group from $1.7 million to $100 million. The trio dives deep into the crucial strategies and considerations for home services businesses looking to scale or plan an exit. Topics covered include the importance of having an exit strategy, making the right strategic partnerships, and the impact of leadership and operational excellence on scaling. Also discussed are the pitfalls to avoid in acquisitions, how to structure your business for substantial growth, and how education and mentorship can play pivotal roles. Tune in to gain insights and actionable advice that could transform your business trajectory.Timestamps:00:00- Introduction by Hosts Jennifer Bagley and Chuck Staszkiewicz00:31- Introducing Guest George Donaldson: Achievements and Background02:34- Importance of Exit Strategies in Business05:29- Leadership vs Management in Scaling a Business12:18- Attributes of a Scalable Business Model17:21- Options for Business Owners Considering to Sell or Partner22:46- Real-world Examples and Success Stories33:56- Key Metrics for Evaluating a Home Services Business35:07- Tips for Smaller Businesses to Prepare for Growth45:15- Avoiding Common Pitfalls during Acquisitions51:12- Closing Thought and How to Reach George DonaldsonGuest Details: George DonaldsonTitle:CEO of Fix-It GroupBackground:George is recognized for his exceptional ability to take home service companies to new heights, evidenced by his remarkable achievement of growing Fix-It Group from $1.7 million to $100 million in just seven years. Known for his expertise in business scaling, leadership, and strategic partnerships, George continues to provide mentorship and guidance to countless entrepreneurs in the industry.Relevant Links:Fix-It Group Enjoyed this episode? Make sure to subscribe to "Catalyst for the Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with fellow trades professionals to help them scale and optimize their businesses. Don't forget to leave a comment or question for George Donaldson and stay tuned for more actionable insights in our next episodes.Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

In this episode of The Catalyst for the Trades, Jennifer Bagley sits down with Josh Koplin, co-founder of Eden, to explore the evolving landscape of consumer behavior in the trades industry. The discussion focuses on how businesses can leverage digital tools, AI-driven consumer experiences, and innovative content strategies to gain a competitive edge. Topics include the success of disruptive models like Tesla’s, the importance of SEO, and the impact of AI search on customer engagement. Join us for a deep dive into adapting to new consumer preferences and modernizing your business approach.Timestamps:00:00 - Introduction:Jennifer Bagley welcomes listeners and introduces special guest Josh Koplin.04:30 - Meeting at Industry Events:Background on the hosts' connection and shared experiences.08:20 - Evolution of Eden:Josh shares Eden's mission and innovations in the HVAC sector.12:15 - Importance of Convenience in Business:Josh explains how convenience translates to respecting customer time.16:45 - Disruptive Models:Jennifer discusses Tesla’s streamlined buying process and its implications.19:32 - Consumer Research Trends:Analysis of statistics indicating a shift towards self-research and seller-free experiences.24:10 - Digital Content Strategies:Josh emphasizes the necessity of robust digital presence for modern businesses.30:50 - AI Search Impact:Discussion on how new AI search platforms redefine business visibility.35:20 - Case Study - HVAC:Example of a ductless dealer benefitting from AI-enhanced search.40:45 - Eden’s Consumer Experience:How Eden provides comprehensive, instant quotes and rebates to customers.45:00 - Financial Incentives:Importance of highlighting available rebates and incentives.50:20 - Digital Sales Tools:Using AI-driven tools to enhance the consumer buying experience.55:32 - Adapting to Consumer Behavior Shifts:Strategies for businesses to match current consumer preferences.1:00:45 - Industry Transformation:Parallels between today's digital evolution and past technological shifts.1:05:35 - Future Collaboration:Jennifer invites Josh to an upcoming webinar for further insights.Josh Koplin Co-Founder & Chief Revenue Officer (CRO) of Eden Josh Koplin, combines a background in renewable energy finance with a passion for innovation to help HVAC contractors thrive. By developing tools like Instant Quote, Josh is shaping how contractors meet the expectations of modern homeowners with transparency, incentives, and cutting-edge technology.EDENPivot or Die by Gary ShapiroGartner B2B Buying ReportCatalyst for the TradesEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

Episode Summary: In this episode of The Catalyst for the Trades, we engage in an enlightening conversation with Sebastian Jimenez, CEO of Rilla. Drawing striking parallels between tech entrepreneurship and stand-up comedy, Sebastian delves into the essence of trial, failure, and iteration as the cornerstone of success in both fields. The discussion covers Rilla’s unique culture, AI’s transformative role, and the necessity for contractors to embrace technological change to stay competitive. Join us for an insightful journey into how real-world learning, relentless iteration, and embracing failure can drive innovation and growth in the tech and home improvement industries.Timestamps: 00:00 - IntroductionWelcome by Jennifer Bagley and Crystal Williams, introduction of guest Sebastian Jimenez.04:16 - Comedy and EntrepreneurshipSebastian parallels his experience in stand-up comedy with tech entrepreneurship's iterative nature.09:32 - Passion for TechSebastian discusses his journey from curiosity in tech to founding his own company, Rilla.15:22 - Rilla's Culture DeckExplanation of Rilla’s "high speed human reinforcement learner" approach to company culture.22:45 - Importance of FailureHighlighting the value of trial and error, and learning from failures.30:00 - AI at RillaHow AI amplifies the learning and rapid iteration processes within Rilla.35:15 - Sales Team DynamicsInsights into employing and training recent graduates in a fast-paced, adaptive environment.41:55 - Entrepreneurship AdviceSebastian shares his mother’s reaction and advice on starting his company, relating to stand-up comedy.49:20 - Industry InsightsThe changing landscape of the home improvement industry and the significance of tech adoption.56:10 - Overcoming ResistanceAddressing the reluctance of contractors and businesses to embrace disruptive technologies.1:02:30 - Strategic InnovationThe necessity of early technology adoption to avoid obsolescence, with historical examples like Blockbuster and Apple.1:09:55 - Closing RemarksCall to action, reflections, and encouragement to embrace change and innovation.Guest Details: Sebastian JimenezCEO of RillaBackground: An aspiring stand-up comedian turned tech entrepreneur, Sebastian Jimenez brings a unique perspective to innovation and company culture, emphasizing the importance of failure, real-world learning, and rapid iteration.Relevant Links:Rilla: rilla.com Enjoyed this episode? Make sure to subscribe to The Catalyst for the Trades on Spotify, Apple Podcasts, or your preferred platform. Share this episode with fellow professionals, and join the conversation by leaving your comments and feedback. Stay tuned for more insights on technology, innovation, and business growth.Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

 What does it take to turn your customer service team into a powerhouse for growth? In this episode of The Catalyst for the Trades podcast, Brigham Dickinson, founder and president of Power Selling Pros, shares his proven strategies for transforming call-handling into a competitive advantage. Explore the "Pattern for Excellence," learn how to WOW customers on every call, and discover actionable insights that can boost bookings, elevate your team, and create raving fans. Whether you're in HVAC, plumbing, or another home service trade, this episode is packed with ideas to revolutionize your approach to customer interactions.Timestamps: 00:00 - Introduction: Welcome by Jennifer Bagley and Crystal Williams, introduction of guest Brigham Dickinson.03:45 - Commitment and Accountability: Jennifer underscores the importance of recognizing data needs and accountability in business.08:22 - Training and Culture: Crystal discusses building a culture of growth with effective training.13:05 - Customer Experience: Brigham explains how CSRs can enhance customer value and build relationships.18:37 - Data Trust and AI: Jennifer talks about trusting AI over manual data for accurate customer insights.23:10 - Value vs. Price: Brigham reflects on how questions about price can indicate a search for value differentiation.28:56 - Role of CSRs: Crystal emphasizes valuing CSRs and their crucial role in customer satisfaction.34:22 - Financial Impact of Improved Booking Rates: Brigham demonstrates how improving call booking rates can boost revenue significantly.41:35 - Case Study: Booking Rates and Revenue: Jennifer shares a comparison between two companies emphasizing the importance of efficient lead handling.47:42 - Constant Optimization: Suggestion on monitoring and optimizing booking processes regularly.52:15 - Transitioning CSRs to Outbound Calls: Brigham’s strategy for leveraging early sales successes for outbound calling.58:50 - Overcoming Service Fee Objections: Discussing value provided by trained technicians and company reputation.1:05:30 - Training and Engaging CSRs: Importance of CSR training, positive reinforcement, and performance incentives.Guest Details: Brigham Dickinson Title: President of Power Selling Pros Background: Brigham Dickinson is the founder of Power Selling Pros, specializing in training customer service reps to deliver exceptional experiences and drive booking rates. As a leader, speaker, and author, he’s dedicated to helping home service businesses turn their call centers into profit centers.Relevant Links: Power Selling ProsWhat ConvertsEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.