The CEO Sisters' Road Trip

Financial Facts or Feelings? How to Use Data to Overcome Overwhelm and Drive DecisionsIn this solo episode, Liz Szporn of CEO Sisters Road Trip shares a simple but powerful approach to gaining instant clarity on your financial health. Whether you're feeling overwhelmed or unsure about your business’s numbers, learn how to cut through the noise with just a few key data points to make confident decisions.Key Topics:The common "ostrich effect"—avoiding financial data and its impact on decision-makingHow to identify what financial data truly matters during times of overwhelmThe story of a client with a perceived 20% revenue drop that was actually a 5% increaseThe three KPIs to focus on for quick financial clarity: top line income, expenses, and net incomeThe power of looking at year-over-year comparisons for meaningful insightsUsing curiosity and a "what if up" mindset to reframe perceived negativesPractical steps: pulling and comparing financial statements from the past quarter and last yearHow to categorize expenses into necessary, nice-to-have, and negotiableActionable tips for renegotiating vendor contracts and cutting unnecessary costsThe importance of trust, curiosity, and data in business decision-makingResources & Links:Instant Clarity WorksheetConnect with Liz Szporn:LinkedInwww.yourbusinessmatters.devRemember, small steps with data can lead to big clarity. Don't let overwhelm hold you back—your business's health is worth regular check-ins! Want to learn more about what working with Liz looks like?  Head to Your Business Matters to schedule a Discovery call with her

SummaryHave you ever walked away from a high-stakes meeting or a sales call realizing you spent the entire time speaking in circles? In this episode, Liz and Sarah sit down with Jen Nonn-Murphy, a licensed speech-language pathologist and CEO coach who specializes in the brain science of communication. Jen explains why smart, capable women often fall into the "over-explaining trap" and how cognitive overload—juggling value propositions alongside everyday mental loads like family schedules—can lead to rambling and lost confidence. Jen shares actionable, science-backed formulas to help leaders find their "grit," stop apologizing for their success, and start leading with clarity.Key TopicsThe Pathology of Over-Explaining: Understanding why our brains hit "working memory" limits during high-pressure conversations.The "What, Why, Next" Framework: A repeatable 3-step formula to organize thoughts in real-time.The Power of the Pause: Why a 2–3 second silence is your most assertive leadership tool.The Goldilocks Dilemma: Navigating the fine line between being seen as "too soft" (a supporter) and "too aggressive" (not collaborative).Creating Supportive Cultures: Lessons from Silicon Valley on supporting other women’s voices and having tough, "clear is kind" conversations.Action Items & TakeawaysPractice with Frameworks: Use "What, Why, Next" to structure your business pitch or service descriptions to avoid circular talking.Anchor Your Practice: Link your communication practice to daily habits, like brushing your teeth or your morning commute, to build muscle memory.Utilize the "Power Pause": Give your brain space to process a question before jumping in to avoid "railroading" the conversation.Audit Your Tone: Strip away qualifiers like "I was thinking maybe" and replace them with decisive language paired with a collaborative tone.AI as a Thought Partner: Use AI to help draft communication frameworks, but ensure you maintain your human connection and authenticity.Chapters[00:18] Sisterhood & Spring: College updates and life "life-ing".[02:38] The Over-Explaining Trap: Why we struggle to own our value.[10:06] Meet Jen Nonn-Murphy: From pediatric speech therapy to CEO coaching.[13:10] Brain Science: Working memory and cognitive overload in sales.[17:36] Tool #1: The "What, Why, Next" Framework (Live Practice).[22:42] AI in Communication: Using technology as a thought partner.[27:26] Tool #2: Pause, Then Speak.[31:41] The Goldilocks Dilemma: Assertive vs. Aggressive communication.[36:06] Supporting Women: A story on salary negotiation and first offers.[42:27] Shifting from Selling to Guiding: Advice for creative entrepreneurs.[45:11] The Gritty Journey: Lonesome Dove and prioritizing the "One Thing".Guest LinksWebsite: CCSpeechCoach.com (Take the Communication Self-Rating Scale!).Instagram: @clear_confident_coach.LinkedIn: Jen Nonn-Murphy.KeywordsCommunication Science, Female Entrepreneurs, Leadership Coaching, Speech Pathology, Cognitive Overload, Creative CEO, Sales Conversations, Women in Business, Assertive Communication, CEO Sisters Road Trip.Want to learn more about what working with Liz looks like?  Head to Your Business Matters to schedule a Discovery call with her

SummaryIn this episode, Valerie Thomas shares her inspiring journey from a competitive figure skater to a full-service family photographer, highlighting her evolution, business growth, and the importance of creating lasting memories for families. Discover her unique approach to pampering and really serving clients with an exceptional photography and studio experience.Key  topicsValerie's transition from figure skating to photographyThe evolution of Valerie's business and servicesCreating a full-service, memorable experience for familiesThe importance of tangible family heirlooms and artValerie's future goals and vision for growthAction  items & Take aways-Where can you invest in a full-service experience for clients?-Where can you create tangible family heirlooms with your service or art?-Planning future goals for studio expansion and team growth through steady growth and refinement.Chapters05:37 Welcoming Valerie Thomas11:06 Valerie's Journey as a Photographer19:49 Evolving as a Business Owner20:25 Navigating Motherhood and Business27:02 The Intersection of Ice Skating and Photography34:11 Creating a Unique Client Experience47:14 Future Aspirations and GoalsResourcesValerie Maria Photography - https://valeriemaria.comAtomic Habits by James Clear - https://www.amazon.com/Atomic-Habits-James-Clear/dp/0735211299Guest linksInstagram - https://www.instagram.com/valeriemariaphotography/Website - https://valeriemaria.comKeywordsfamily photography, motherhood, business growth, legacy, service excellence, photography tips, entrepreneur journeyWant to learn more about what working with Liz looks like?  Head to Your Business Matters to schedule a Discovery call with her

Ep. 21 - Ditch the Script: Leading with AuthenticitySummaryIn a world of polished LinkedIn profiles and AI-generated corporate speak, many female founders feel they have to "act" like a CEO to be one. In this episode, Liz and Sarah dismantle the "Performance of Leadership" and explore why your "you-ness" is actually your greatest competitive advantage. They discuss the exhaustion of wearing a "CEO costume," how unconditional support leads to business fearlessness, and why integrity is the ultimate ROI.Key TopicsFearless Foundations: How the unconditional love of their father, John Stark McCall Jr., fueled their entrepreneurial grit.The "Pottery Apron" Breakthrough: Sarah’s journey from feeling like an imposter to owning her "loud" and colorful brand.The ROI of Being Real: Why authenticity is the shortest path to team loyalty and high-aligned clients.Leading Without a Manual: Navigating the "messy middle" of business with values-driven presence.TakeawaysDitch the Costume: Running a business in a "mask" leads to founder burnout; the seams will eventually rip.Values as a Filter: Authenticity isn't a buzz word—it’s a decision-making matrix that helps you say "no" to the wrong clients and "yes" to your worth.Vulnerability is a Bridge: Sharing your "why" and your struggles creates a deeper connection with your audience than a polished script ever could.The Leadership Audit: Success happens when you stop trying to please everyone and start leading through your own unique voice.Chapters00:00 - Introduction: Synergy, Blazers, and the CEO Costume01:25 - A Tribute to John Stark McCall Jr.: The Root of Fearlessness03:45 - The Whiskey Toast: Honoring the Past to Fuel the Future08:12 - Why the "Seams Rip": The Physical Toll of Performing Leadership13:45 - Earth Tones vs. Neon: Sarah’s Story of Owning Her Style20:30 - The ROI of Being Real: Attracting Aligned Clients28:15 - Values vs. Habits: How to Identify Your Core Decision Filter33:50 - Owning Your "Superpower": Transitioning from Hobbyist to Empire Builder38:35 - Action Item: Introducing the Leadership Style AuditResourcesLeadership Style Audit – WorksheetSarah Jane Pottery – Visit the ShopYour Business Matters Coaching – Work with LizConnect with us!Liz Szporn LinkedIn - Connect with LizCEO Sisters Instagram - @ceosistersroadtripSarah Jane Pottery Instagram - @sarahjanepotteryKeywordsauthentic leadership, female founders, CEO mindset, business values, personal branding, entrepreneurship, leadership audit, women in business, growth mindsetWant to learn more about what working with Liz looks like?  Head to Your Business Matters to schedule a Discovery call with her

SummaryThis episode explores the power of community and accountability in business success. Liz and Sarah discuss how surrounding yourself with the right people can skyrocket your chances of success from 10% to 95%, and share practical tips for building effective support networks.Key  topicsThe impact of community and accountability on business successDifferent types of community: front porch friends vs. board of advisorsSigns of going it alone for too long in businessHow to transition from surface-level to deep business relationshipsThe importance of intentionality in building support networksTakeawaysHaving a community increases success chances from 10% to 95%Two types of community: casual friends and strategic advisorsSigns you're isolated: stagnant revenue and surface conversationsBe intentional in building deeper, meaningful business relationshipsReframe accountability as investment in yourself, not punishmentChapters00:00 Introduction to Community and Accountability02:40 The Importance of Community in Business05:22 Identifying Signs of Isolation in Business08:15 Transitioning from Personal to Professional Relationships10:00 Intentional Networking and Building Connections12:55 Overcoming Fear of Accountability15:50 Reframing Accountability as Support18:38 Teaching Younger Generations about Accountability21:26 Encouragement and Support from Others24:17 Viewing Accountability as a GPS for Success35:35 CEO Sister’s Road Trip Video Outro - 60 seconds v2.mp4ResourcesAmerican Society of Training and Development - https://www.astd.org/Montessori Education Model - https://en.wikipedia.org/wiki/Montessori_methoConnect with us!Liz Szporn LinkedIn - https://www.linkedin.com/in/elizabethszporn/CEO Sisters - Instagram - https://www.instagram.com/ceosistersroadtrip/ Your Business Matters - https://www.yourbusinessmatters.dev/Sarah Jane Pottery - https://www.sarahjanepottery.shop/Keywordsbusiness community, accountability, entrepreneurial success, peer groups, mentorship, women entrepreneurs, business growth, networking, support systemsWant to learn more about what working with Liz looks like?  Head to Your Business Matters to schedule a Discovery call with her

SummaryIn this episode, Liz and Sarah explore the journey of transitioning from maker to CEO, emphasizing the importance of intentional positioning, measuring progress backwards, and managing the tension of business growth. They share personal stories, practical strategies, and insights to help entrepreneurs scale with clarity and confidence.Key  topicsTransitioning from maker to CEOThe concept of positioning and campaignsMeasuring progress backwards (AMB)The transformation journey and mindset shiftsSeasonal and campaign-based positioningChapters00:00 Snowmageddon and Personal Updates02:48 Transitioning from Maker to CEO06:10 Imposter Syndrome and the Bicycle Face08:46 The Hero's Journey in Business11:59 The Journey of Transformation14:49 Positioning and the Four P's24:01 Intentionality in Business Positioning25:48 The Importance of Reflection and Measuring Progress26:56 Business Therapy: The Emotional Side of Entrepreneurship27:50 Creating an Ideal Work Week32:57 Setting Clear Goals and Vision33:54 The Cost of Staying in the Production Space36:43 Defining Success: A Year from Now39:12 The Power of Measuring Backwards43:59 Key Takeaways and ReflectionsResourcesReshma Saujani's Bicycle Face Speech - https://www.youtube.com/watch?v=exampleThe Transformation Economy by Joe Pine - https://www.amazon.com/Transformation-Economy-Experience-Design-Value/dp/1633694684The Gap and the Gain, Dan Sullivan and Dr. Benjamin Hardy - https://www.amazon.com/Gap-Gain-Achievers-Happiness-Confidence/dp/1401964362www.yourbusinessmatters.devwww.sarahjanepottery.shophttps://www.instagram.com/sarahjanepotteryKeywordsbusiness growth, CEO mindset, positioning, transformation, entrepreneurship, maker to CEO, business strategy, mindset, productivity, scalingWant to learn more about what working with Liz looks like?  Head to Your Business Matters to schedule a Discovery call with her

SummaryIn this week’s episode, sisters, Liz and Sarah share their unique experiences growing up in a family of entrepreneurs. They reflect on their childhood adventures, the lessons learned from their parents' various businesses. They think through the skills they developed along the way. The discussion touches on the challenges of leadership, the importance of community, and the financial lessons that shaped their understanding of money. They also explore the dynamics of partnerships and the significance of maintaining relationships while navigating the complexities of business. Through laughter and nostalgia, the sisters emphasize the value of learning from every experience and the importance of having a supportive co-pilot in the entrepreneurial journey.TakeawaysEvery experience is a learning opportunity.Having a co-pilot in business is essential.Community support can alleviate the loneliness of entrepreneurship.Financial education is crucial for young adults.Navigating partnerships requires clear communication and boundaries.Understanding personal strengths and weaknesses enhances collaboration.Embracing failure is part of the entrepreneurial journey.Chapters00:00 Sisterly Greetings and Introduction03:03 Childhood Adventures in Entrepreneurship05:54 Lessons from the Family Business08:57 The Gas Station Experience12:03 Cryogenic Freezing: A Unique Business Venture21:01 Reflections on Success and Failure24:59 The Loneliness of Leadership28:52 Financial Lessons Learned32:59 Navigating Partnerships40:00 Maintaining Relationships in BusinessKeywordssisterhood, entrepreneurship, family business, childhood memories, business lessons, partnerships, financial education, loneliness in leadership, cryogenic freezing, gas station experienceWant to learn more about what working with Liz looks like?  Head to Your Business Matters to schedule a Discovery call with her

Liz and Sarah have a great conversation with a guest who straddles the coaching and creative world in an incredibly beautiful way.  Join us in this captivating episode as Jill Huentelman of Huentelglas shares how she transitioned from building a successful corporate training company to embracing her passion for stained glass art. Discover her insights on building beauty, community, and belief while growing a thriving creative business.In this episode:Jill's early career in corporate training and the successful sale of Lernia Training SolutionsHer pivot into stained glass art after 20 years, reigniting her passionBuilding a studio dedicated to craft, community, and connectionThe importance of listening to your audience and clients to guide product offeringsHer "three promises": building beauty, business, and beliefStrategies for intentional growth, experimenting with small launches, and pricingHow she manages multiple passions without burnout through time blocking and partnershipsThe emotional journey of closing her previous business and trusting the processPractical steps for entrepreneurs considering a career pivot or adding creative pursuitsTimestamps:(00:00) - Introduction & Jill's background in corporate training(02:07) - Transition from corporate to creative entrepreneurship(04:16) - Building her stained glass studio & community(09:56) - How her business model evolved over time(15:41) - The significance of her "three promises"(20:21) - Listening to clients and creating meaningful connections(24:33) - Transitioning from a successful business and the emotional process(29:32) - The power of incremental pricing & testing products(36:39) - The importance of partnerships & automating systems(43:50) - Advice for entrepreneurs balancing multiple passionsResources & Links:Huentelglas WebsiteThe Lean Startup by Eric RiesUpwork (for hiring digital partners)The Lean Start Up, Eric RiesConnect with Jill Huentelman:Instagram - HuentelglasFacebook - HuentelglasNewtown Square, PennsylvaniaWant to learn more about what working with Liz looks like?  Head to Your Business Matters to schedule a Discovery call with her

SummaryIn this episode of the CEO Sisters Road Trip, Liz and Sarah explore the intersection of creativity and business with New Jersey artist, Laura Angress of Murals By Laura. Laura shares her journey from the corporate world to becoming a successful muralist and fine artist, inspired by her experiences in the Sistine Chapel. The conversation delves into the challenges and triumphs of building a sustainable art business, finding inspiration in personal experiences, and navigating the art world as an emerging artist. In this conversation, Laura Angress shares her journey as an artist, detailing her experiences from her first art show to building a successful art business. She emphasizes the importance of community connections, finding a unique voice in her art, and balancing passion with profitability. Laura discusses the challenges of pricing her work, the significance of networking, and the strategies she employs to scale her business. She also offers valuable advice for aspiring artists, encouraging them to trust their instincts and pursue their passions.TakeawaysThe journey from corporate life to pursuing art can be fulfilling and transformative.The importance of listening.  Listening to yourself, your customers and your support network is crucial.Building a sustainable brand requires both artistic vision and business acumen.Finding a niche, such as beach-themed art, can lead to business success.Artists should embrace their unique stories and backgrounds in their work.Community connections significantly impact an artist's journey.Finding a unique voice in art is essential for success.Balancing passion and profit is possible. Pricing art can be complex and requires a thoughtful approach.Scaling an art business involves understanding market demands.Protecting creative time is crucial for artistic growth.Chapters00:00 Introduction to the CEO Sisters Road Trip03:07 Meet Laura Angress: Artist and Entrepreneur06:00 The Journey of Building a Creative Business12:01 The Importance of Art in Everyday Life17:41 The Epiphany at the Sistine Chapel20:36 Transitioning to Art: A Personal Journey22:09 The Evolution of an Artist23:42 Creating Memories Through Art24:12 Finding Inspiration in Local Landmarks29:38 Building a Community Through Art35:09 Balancing Passion and Market Demand40:11 Finding Balance in Art and Business41:09 The Art of Pricing: Valuing Your Work43:21 Understanding Art: Overcoming Sticker Shock45:43 Building Connections: The Joy of Art Shows46:52 Scaling Your Art Business: Tips for Success49:22 The Power of Persistence: Stories of Opportunity51:31 Creating Limited Editions: The Print Process54:43 Balancing Life and Creativity: Time Management58:20 Pursuing Passion: Advice for Aspiring ArtistsResourcesMurals By Laura: https://muralsbylaura.com/Want to learn more about what working with Liz looks like?  Head to Your Business Matters to schedule a Discovery call with her

SummaryIn this engaging conversation, CEO Sisters, Liz Szporn and Sarah Trueman explore the challenges faced by female entrepreneurs, particularly around pricing and self-worth. They discuss the alarming statistic that less than 18% of women business owners pay themselves a salary consistent with industry standards, highlighting the need for a shift in mindset towards valuing their work. The duo delves into the concept of the 'worth gap', the importance of understanding invisible work, and the transition from hourly billing to value-based pricing. They emphasize the significance of knowing one's costs, the dangers of scope creep, and the necessity of creating opportunity buckets for passion projects. Ultimately, they encourage listeners to respect their businesses through appropriate pricing strategies and to take actionable steps towards growth.TakeawaysLess than 18% of women business owners pay themselves a salary consistent with industry standards.Most  entrepreneurs reinvest profits back into their businesses instead of paying themselves.Charging what you're worth is one of the scariest things for entrepreneurs.Invisible work often goes unaccounted for in pricing strategies.Billing by the hour commoditizes your expertise and undervalues your work.The transformation economy focuses on the change you provide, not just the service.Understanding your costs is crucial for setting prices that allow for growth.If everyone is saying yes to your prices, you may be underpricing your services.Chapters00:00 Introduction and Setting the Scene03:38 The Worth Gap: Understanding Female Entrepreneurs' Salaries06:31 Pricing Mindset: The Fear of Charging What You're Worth12:09 Invisible Work: Accounting for Time and Effort14:57 Transitioning from Hourly Billing to Value-Based Pricing21:05 Survival vs. Thriving: Calculating True Business Costs26:00 The Fear of Rejection: Pricing to Avoid No30:37 Non-Negotiables in Pricing Physical Goods36:00 Hidden Discounts: The Cost of Scope Creep41:53 Opportunity Buckets: Balancing Passion Projects and Profit44:59 Mindset Check: Respecting Your Business Through Pricing46:50 Action Steps for Growth: Evaluating Your Pricing StrategySOURCESThe Polsky Center at the University of Chicago (2024): This is the source for the "18% of women vs 42% of men" stat. It highlights that even in high-growth incubators, women significantly underpay themselves compared to their male counterparts.Intuit QuickBooks "State of Small Business Cash Flow": This study found that 61% of small businesses struggle with cash flow, and 32% specifically reported that they cannot pay themselves or their employees because of it.The "Gender Pay Gap" in Self-Employment (IPSE/HoneyBook): Research often shows the gap is actually wider for the self-employed (often around 30-40%) than it is for traditional employees, largely because women tend to "negotiate themselves down" before even sending a quote.The Gender pay gap for FreelancersThe Transformational economy by, Joe Pine   Want to learn more about what working with Liz looks like?  Head to Your Business Matters to schedule a Discovery call with her

SummaryIn this episode of the CEO Sisters Road Trip, Liz and Sarah explore the multifaceted nature of productivity, emphasizing the importance of managing energy over time. They discuss personal experiences with burnout, the balance between creativity and structure, and the challenges of navigating business and home emergencies. The sisters share practical productivity hacks, lessons learned from each other, and reflect on the legacy they wish to leave for their children, focusing on joy and meaningful impact rather than mere task completion.TakeawaysManaging energy is more important than managing time.Recognizing burnout signals can help restore balance.Creating a structured calendar can enhance productivity.Finding joy in work is crucial for personal fulfillment.Productivity should be meaningful and impactful.Grace is necessary when plans don't go as scheduled.Using tools like Google Workspace can streamline tasks.Legacy is about how we feel and the impact we make with the time we have.ResourcesGoogle Sites Help, The 12 Week Year, Brian MoranChapters00:00 Introduction to Productivity and Balance13:49 Navigating Time Management and Personal Well-being17:14 Recognizing Burnout and Finding Harmony20:18 Energy Management vs. Time Management21:55 Balancing Creativity and Structure24:37 Finding Your Optimal Work Time26:50 Navigating Business and Home Emergencies30:41 Identifying Energy-Draining Tasks32:50 Productivity Hacks and Learning from Each Other38:50 Preparing for the Week Ahead43:14 Legacy and Meaning in ProductivityKeywordsproductivity, energy management, burnout, work-life balance, creativity, time management, business, home emergencies, productivity hacks, legacyWant to learn more about what working with Liz looks like?  Head to Your Business Matters to schedule a Discovery call with her

SummaryIn this episode of the CEO Sisters Road Trip, Liz and Sarah discuss the concept of work-life harmony, reflecting on their past year in business and how they define success on their own terms. They emphasize the importance of anticipation and planning, especially in the context of seasonal business cycles. The conversation also touches on the significance of establishing boundaries and routines, learning from challenges, and the role of accountability in achieving personal and professional goals. Ultimately, they highlight that success is not solely defined by financial metrics but also by personal fulfillment and joy in their work.Takeaways-Work-life harmony is about finding balance in different seasons of life.-Success should be defined on our own terms, not just by financial metrics.-Planning ahead and anticipating challenges can alleviate stress.-Establishing a morning routine is crucial for personal well-being.-Scheduling is a form of self-care that helps maintain balance.-Learning from past experiences is essential for growth.-Accountability partners can provide support and motivation.-Knowing when to say no is important.-Embracing the creative process can make work feel like play.-Reflecting on achievements helps in setting future goals.Resources:The 12 Week Year, by Brian MoranYou are Loved - the template we used for our 12 Week Year goal tracking! Chapters00:00 Introduction to Work-Life Harmony03:54 Reflecting on the Past Year08:00 Defining Success on Our Own Terms11:55 The Importance of Anticipation and Planning15:51 Redefining Success Beyond Financial Metrics20:11 Establishing Boundaries and Routines24:00 Learning from Challenges and Custom Orders27:54 Accountability and Support in Business32:00 Conclusion and Key TakeawaysTAGs : work-life harmony, business success, female entrepreneurs, planning, accountability, personal growth, financial goals, self-care, boundaries, creative processWant to learn more about what working with Liz looks like?  Head to Your Business Matters to schedule a Discovery call with her

In this episode of CEO Sisters Road Trip, Liz and Sarah welcome Dr. Erin Reardon, an emergency room physician who transitioned out of the emergency room to saveing lives in a more proactive way through Emergency Health Fix, a health company focused on prevention and metabolic health. Our conversation covers the sisters' recent retreat for business planning and Dr. Erin's journey from traditional medicine to a more holistic approach to health. They discuss the importance of feeling good and looking good, and how small changes can lead to significant health improvements. In this engaging conversation, Dr. Erin shares her journey from being an ER doctor to becoming an entrepreneur focused on preventative health and nutrition. She discusses the importance of making complex medical concepts accessible to her clients, the challenges of transitioning to a business mindset, and the joy of building a supportive team. The conversation also touches on the dynamics of working with family, the impact of her work on clients' lives, and the lessons learned along the way.TakeawaysRetreats can provide clarity and direction for entrepreneurs.Building a supportive community is essential for growth.Health is not just about medicine; it's about lifestyle changes.Personal experiences can lead to innovative business ideas.The journey to health can be a collective effort.Understanding the root causes of health issues is crucial.Small changes can lead to significant health improvements.The power of sharing knowledge within a community.Feeling good about oneself is a strong motivator for change. Dr. Erin emphasizes the importance of making complex medical concepts digestible for clients.Transitioning from ER to entrepreneurship was a fun learning experience for Dr. Erin.Building a supportive team has been one of the most rewarding aspects of her business.Working with family can be both challenging and rewarding in a business context.The ripple effect of her work extends to clients' families and communities.Dr. Erin's clients often become her best advocates and marketers.Navigating the dynamics of family and business requires balance and understanding.Chapters00:00 Introduction to CEO Sisters Road Trip02:59 Retreat Reflections and Business Planning05:54 Introducing Dr. Erin Reardon10:16 Dr. Erin's Journey and Business Model20:17 Reflecting on the Past: Friendships and Growth24:50 The Birth of Emergency Health Fix30:15 Transforming Lives: The Impact of Nutrition36:34 From ER to Entrepreneur: Navigating New Challenges45:47 Family Dynamics in Business: Balancing Work and Relationships47:59 The Importance of Multiple Income Streams49:35 Family Dynamics and Work-Life Balance50:41 Overcoming Skepticism from Family and Friends52:09 The Journey from Traditional Roles to New Opportunities54:41 Redefining Success and Impact55:24 Learning from Mistakes and Messy Moments58:15 The Power of Positive Feedback01:01:39 Transforming Lives Through Preventative Care01:02:51 Building a Brand and Expanding ReachWant to learn more about what working with Liz looks like?  Head to Your Business Matters to schedule a Discovery call with her

SummaryIn this episode of the CEO Sisters Road Trip, Liz and Sarah explore the importance of financial clarity and mindset shifts in managing business finances. They discuss common cash flow mistakes, share personal financial stories, and emphasize the need for systems to optimize profitability. The conversation highlights the emotional pressures of running a business and the significance of having a supportive network. Key takeaways include the necessity of clarity, planning, and the power of a system to drive financial success.Takeaways-Everything's figure-outable.-You are what you say.-Scarcity mindset is holding (most) people back.-You need five people to say yes.-It doesn't have to be complex.-No pressure, no diamonds.-Clarity, planning, and priorities.-The power of a system or a process.-You just have to be curious.-Your business matters.Chapters00:00 Introduction to the CEO Sisters Road Trip05:40 Understanding Financial Clarity07:03 Mindset Shifts in Financial Management12:12 Mastering Financial Foundations15:02 Common Cash Flow Mistakes in Business17:09 The Importance of Financial Clarity19:00 Learning from Financial Mistakes23:56 Optimizing Profitability through Systems29:02 Emotional Pressures of Business Finance32:49 Key Takeaways and Lessons LearnedWant to learn more about what working with Liz looks like?  Head to Your Business Matters to schedule a Discovery call with her

In this episode of the CEO Sisters Road Trip, Liz and Sarah explore the concept of 'The Art of the Pivot' in business. They discuss the importance of adapting to change, the challenges of decision-making, and the emotional aspects of navigating business crises. The sisters share personal anecdotes, insights on innovative pivots post-pandemic, and the significance of having a support system. They emphasize that pivots are a normal part of business and encourage listeners to embrace change as a pathway to growth.In case you need a refresher on the PIVOT scene from Friends, here you go! You're welcome!Take Aways-Things can and DO change in an instant.-The decisions don't have to be life or death.-Perfection is the enemy of progress.-Find a board of directors for support.-It's okay to pivot; it doesn't mean failure.-Sales can be made by sharing products early.-Navigating crises with support is crucial.Chapters00:00 Welcome to the CEO Sisters Road Trip02:50 The Art of the Pivot05:42 Embracing Change and Decision Making09:45 Overcoming Comfort Zones12:44 Innovative Pivots Post-Pandemic18:25 The Power of Networking and Real-Time Feedback21:18 Embracing Old-School Methods in a Digital Age24:39 Navigating Business Crises and Personal Challenges27:17 The Impact of Mom Guilt on Business Decisions29:44 Identifying Setbacks vs. Pivots32:50 Dreaming Big: Future Pivots and Growth Opportunities35:38 Shifting Focus: Prioritizing Meaningful WorkWant to learn more about what working with Liz looks like?  Head to Your Business Matters to schedule a Discovery call with her

In this episode, art therapist and awesome human, Tracey Saia discusses the therapeutic use of art to help individuals identify and overcome personal barriers with Liz. They explore how visual expression can facilitate emotional exploration and provide insights into the obstacles that hinder personal growth.Takeaways-When feeling stuck, art can help access emotions.-Visual representation can clarify personal barriers.-Identifying obstacles is the first step to overcoming them.-Using color can reflect emotional states.-Art therapy can be a powerful tool for self-discovery.-Clients can benefit from expressing their barriers visually.-Understanding what's behind obstacles is crucial.-Creative expression can lead to personal growth.-Art can serve as a bridge to articulate feelings.-Exploring inner emotions can reveal hidden challenges.Tags: Art therapy, overcoming barriers, emotional exploration, creative expression, personal growthWant to learn more about what working with Liz looks like?  Head to Your Business Matters to schedule a Discovery call with her

SummaryIn this conversation, Sarah and Liz share their journey toward entrepreneurship, highlighting the moments of inspiration that led them to pursue a passion for creativity and business. They reflect on the influence of figures like Ali Laputka, and Martha Stewart as well as the challenges of balancing timing and motherhood with aspirations.TakeawaysThe idea for the business was always in my mind.Timing is crucial when pursuing your dreams.Seeing other women succeed motivated me.The journey to entrepreneurship is often non-linear.Balancing family and business is a common challenge.Inspiration can come from unexpected places.Pursuing your passion requires courage and determination.Want to learn more about what working with Liz looks like?  Head to Your Business Matters to schedule a Discovery call with her

SummaryIn this episode, Liz and Sarah explore the theme of facing fears, particularly in the context of business and personal growth. They share childhood memories of fear, discuss the anxiety associated with public speaking and presentations, and offer practical mindset shifts to overcome paralysis by analysis. The conversation emphasizes the importance of practice, the struggle with perfectionism, and the value of learning from each other. They celebrate successes that come from taking risks and doing scary things, ultimately reinforcing the idea that magic happens when you step out of your comfort zone.TakeawaysDoing it scared is a common experience for many people.Childhood fears can shape our adult experiences.Facing fears in business can lead to personal growth.Practice is essential to overcoming anxiety.Perfectionism can hinder creativity and progress.Learning from others can inspire us to take risks.Celebrating small successes is important for motivation.Visualizing positive outcomes can shift our mindset.It's okay to feel scared; it's part of the process.Keep moving your feet, progress over perfection.Want to learn more about what working with Liz looks like?  Head to Your Business Matters to schedule a Discovery call with her

Kelsey Bross started her granola company, Kels Kitchen Table, two years ago.Food has always been a love language for Kelsey, stemming from her Italian family background.Hustle and hard work have been ingrained in Kelsey since childhood.Kelsey emphasizes the importance of a strong support system in her entrepreneurial journey.She believes in the power of asking for help and not being afraid to ask questions.Kelsey has a clear vision of her ideal customer and tailors her product to meet their needs.Financial challenges are a significant concern for Kelsey as she looks to scale her business.Kelsey prioritizes her health and nutrition to maintain her energy levels while hustling.She encourages aspiring female entrepreneurs to find their community and support network.Kelsey loves listening to Taylor Swift and true crime podcasts while working. Chapters00:00 Kelsey’s Journey: From Kitchen to Business05:12 The Role of Family and Support in Entrepreneurship08:13 The Hustle: Balancing Work and Passion11:16 Building a Brand: Kelsey’s Vision and Goals13:43 Nourishing Smoothies and Kitchen Hacks16:00 Understanding Your Audience16:58 Identifying Your Ideal Client20:28 Creating a Unique Product23:31 Financial Challenges of Entrepreneurship30:06 The Importance of Support Networks34:19 Inspiration Through Music and Media36:16 whats-coming-up-ahead_short-03_62sec.wavWant to learn more about what working with Liz looks like?  Head to Your Business Matters to schedule a Discovery call with her

SummaryIn this episode of the CEO Sisters Road Trip, Liz and Sarah explore the journey of building a business with purpose, focusing on Sarah's venture into the pottery business. They discuss the importance of creativity, the challenges of entrepreneurship, and the support of family and community. The conversation highlights the mission behind Sarah Jane Pottery and the significance of creating meaningful, functional art. As they reflect on their experiences, they emphasize the value of self-worth and the joy of pursuing one's passion.TakeawaysThis isn't just about revenue and growth.Finding creative fulfillment is essential for happiness.Building a business requires community support.The mission of a business helps us to focus on creating value for the customer.Women supporting women is powerful and uplifting.Art can be both a passion and a viable business.Self-worth is crucial in sharing your work.Creating unique, functional art enhances daily life.Future goals should include refinement and consistency.Chapters00:00 Sisterly Banter and Introduction03:56 The Journey of Sarah Jane Pottery06:52 Finding Creative Fulfillment12:48 Building a Business from Passion18:51 The Power of Community and Support24:53 Defining the Mission of Sarah Jane Pottery30:41 Reflections and Future Aspirations31:10 Introduction to the Journey31:14 Resources and Community EngagementWant to learn more about what working with Liz looks like?  Head to Your Business Matters to schedule a Discovery call with her

SummaryIn the inaugural episode of the CEO Sisters Road Trip, Liz Szporn and Sarah Trueman introduce themselves and share their entrepreneurial journeys. They discuss their motivations for starting the podcast, the importance of sharing stories, and the lessons learned from their business experiences.  Liz dives into her CEO road trip so far and shares how it brought her to where we are today.The episode emphasizes the value of laughter, learning, and maintaining momentum in business, while also outlining the mission and vision for the podcast.TakeawaysThis podcast is about building a business with purpose.We want to share our stories and experiences.Laughter is essential in the entrepreneurial journey.Every step taken in business is a good step.Defining your business mission is crucial.Sharing stories creates community and connection.Learning is a continuous process in business.Momentum is key; keep moving forward.Your business matters and impacts others.We are here to support female business owners.Chapters00:00 Welcome to the CEO Sisters Road Trip05:34 Origin Stories and Entrepreneurial Spirit13:04 Lessons from Business Ventures16:46 The Birth of a Coaching Business20:49 Mission and Vision for the Podcast26:34 Key Takeaways and Actionable Insights30:50 Introduction to the Journey30:55 Resources and Community EngagementWant to learn more about what working with Liz looks like?  Head to Your Business Matters to schedule a Discovery call with her