PODCAST · business
The Franklin Factor
by The Franklin Team
The Franklin Team has helped thousands of families navigate the Houston housing market — now we’re pulling back the curtain to share what we’ve learned. Whether you're in the business, buying, selling, or just real estate curious — you're in the right place. The Franklin Factor Podcast is your go-to resource for smart, honest conversations about the ins and outs of residential real estate, directly from Houston’s top-producing real estate team.🔍 What You’ll Hear:Real stories from the field — wins, challenges, and everything in betweenExpert insights from the agents and pros behind The Franklin TeamTips for buyers, sellers, and investors in today’s ever-changing marketUpdates on new home construction, market trends, and neighborhood spotlightsBehind-the-scenes perspectives on what makes our team tick
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Educator to Entrepreneur: Amy's Real Estate Revolution
🎙️ On The Franklin Factor Podcast, host Sarah Savard sits down with her friend Amy Lippincott, who spent 16 years as an elementary school teacher before transitioning into real estate in 2008—starting part-time through a job-share before eventually going all in.Amy shares why teachers often thrive in real estate, pointing to their ability to stay calm in chaos, remain patient, follow structured processes, and guide clients step by step. She also talks about how she built her team organically, beginning with her very first hire—a neighbor she met at the bus stop—who is still with her 17 years later. Her approach centers on hiring from trusted relationships to foster a loyal, family-like culture.She walks through her career path from Better Homes and Gardens Real Estate to Keller Williams, where she was drawn to stronger technology and compensation, and then to eXp Realty three years ago. At eXp, she highlights benefits like a more favorable cap, stock options, revenue share, and a highly collaborative downline culture.What We Discuss:00:00 Intro 01:13 Teacher to Real Estate + Why Teachers Thrive04:44 Team Building & Culture08:52 Community Focus09:55 Brokerage Journey (KW → eXp)12:31 eXp Benefits & Model17:42 Collaboration & Growth Network22:19 Real Estate Reality Check25:38 Stand Out + ClosingGuest Information:Sarah Franklin Savard, Co-Owner of The Franklin TeamAmy Lippincott, Guest and Licensed Agent Links and Resources:🌐 The Franklin Team 📅 Book a Session - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin TeamNext Steps:🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes.⭐ Leave a Review: Share your thoughts and feedback.📲 Follow Us: Connect with us on social media.📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or Click here!
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40+ Years of Real Estate Madness: Crazy Stories and Lessons
🎙️ On The Franklin Factor Podcast, host Sarah Savard sits down with her dad, Jimmy Franklin—founder of The Franklin Team with over 44 years in real estate—for a conversation full of unforgettable stories.From wild showings and challenging clients to homes left in unbelievable condition, Jimmy shares some of the “crazy” moments he’s experienced over the years. He also talks about the lessons he’s learned along the way—and why staying calm and not taking things personally is key in this business.He even reflects on how losing his job at 27 unexpectedly led him into real estate and started the journey that built it all.It’s an honest, entertaining episode you won’t want to miss.What We Discuss:00:00 Welcome & Setup02:00 Early Years & Wild Stories03:00 Listings & Foreclosure Fiascos06:30 Showings Gone Wrong09:30 Memorable Client Moments12:00 Employee & DWI Story16:00 Closing Table Challenges18:30 Staying Calm in Deals21:30 How He Started in Real Estate25:30 Lessons for Agents32:30 Closing RemarksGuest Information:Sarah Franklin Savard, Co-Owner of The Franklin TeamJimmy Franklin, Founder of The Franklin TeamLinks and Resources:🌐 The Franklin Team https://thefranklinteaminc.com/#️⃣ @Jimmyfranklin_realestate📅 - https://thefranklinteam.youcanbook.me Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin TeamNext Steps:🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes.⭐ Leave a Review: Share your thoughts and feedback.📲 Follow Us: Connect with us on social media.📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or Click here!
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Building the Franklin Team: Core Values and Culture
Season 3 of the Franklin Factor Podcast is back, bringing the conversation back to a key idea from Season 1—building a team based on culture, not just production or splits. In this episode, the hosts explain how the Franklin Team defines and hires for culture using four core values developed through the EOS process:Driven – Self-motivated and always improvingTeam Player – Collaborative and supportiveIntegrity – Doing what’s right for clients and protecting the team’s reputationExtreme Ownership – Taking responsibility and learning from mistakesHosts, Sarah Savard and Carrie Bond also share plans to add a fifth value: Customer Experience, focused on building relationships and creating clients for life, not just transactions. What We Discuss:00:00 - 00:49 Season Three Kickoff & Recruiting Beyond Splits00:51 - 04:35 Building the Franklin Team Core Values04:36 - 05:55 Core Value: Driven05:56 - 08:38 Core Value: Team Player08:39 - 11:04 Core Value: Integrity11:05 - 12:23 Core Value: Extreme Ownership12:24 - 13:04 Team Support, Mentorship & Resources13:05 - 14:31 The Fifth Value: Customer Experience14:32 - 15:36 Why Core Values Matter15:37 - 18:05 Joining the Franklin Team & Ideal Agent Traits18:06 - 19:27 Building a Long-Term Career with the Team19:28 - 22:41 What Surprises New Agents About the Team22:42 - 23:13 Final Invitation & ThanksGuest Information:Sarah Savard, Host and Co-Owner – The Franklin TeamCarrie Bond, Guest and President - The Franklin TeamLinks and Resources:🌐 The Franklin Team 📅 Book a Session - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin TeamNext Steps:🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes.⭐ Leave a Review: Share your thoughts and feedback.📲 Follow Us: Connect with us on social media.📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or click here!
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From the Classroom to Closings: Tiffiny Thrasher’s Rise in Real Estate
🎙️In this episode of the Franklin Factor Podcast, guest Tiffiny Thrasher shares her inspiring transition from education and counseling into a thriving real estate career. She reflects on her rapid rise in the industry, growing from $3 million in production to an impressive $28 million this year. Tiffiny opens up about earning her real estate license during the pandemic, the challenges she faced along the way, and her specialized focus on 55+ communities. Drawing on her professional background, she explains how she builds meaningful, trust-based relationships with her clients. She also discusses the value of being part of a supportive real estate team, the importance of delivering highly personalized client care, and the powerful role consistent follow-ups and thoughtful client touchpoints play in long-term success. This episode delivers valuable insights for anyone considering a career in real estate or seeking to strengthen their client relationships.What We Discuss:00:00 - 00:57 Introduction to Tiffiny Thrasher00:58 - 02:30 Tiffiny's Background and Career Shift02:31 - 03:25 Getting the Real Estate License During COVID03:26 - 06:47 Transition to Real Estate and Initial Challenges06:48 - 08:17 First Listing Experience08:18 - 11:42 Working with 55 and Up Clients11:43 - 14:50 Overcoming Insecurities and Growth14:51 - 17:59 Client Communication and Relationship Building18:00 - 19:34 Using Counseling Skills in Real Estate19:35 - 21:16 Crazy Client Stories21:17 - 21:51 Assumptions and Infidelity21:52 - 22:11 Navigating Emotional Home Sales22:12 - 23:34 Market Realities and Pricing Strategies23:35 - 25:56 Personal Stories and Client Relations25:57 - 27:37 Programs for All Age Groups27:38 - 28:05 Building Long-Term Client Relationships28:06 - 32:04 Effective Client Follow-Up Strategies32:05 - 38:52 The Importance of Team Support38:53 - 39:57 Encouragement for Aspiring Agents39:58 - 40:35 Conclusion and Contact InformationGuest Information:Sarah Savard, Host and Co-Owner – The Franklin TeamTiffiny Thrasher, Guest and Licensed Agent (Builder Division) - The Franklin TeamLinks and Resources:🌐 The Franklin Team 📅 Book a Session - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin TeamNext Steps:🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes.⭐ Leave a Review: Share your thoughts and feedback.📲 Follow Us: Connect with us on social media.📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or click here!
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From Connections to Closings: Mastering Your Sphere of Influence
🎙️In this episode of the Franklin Factor Podcast, co-host Danielle Weiss and Sarah Savard, co-owner of The Franklin Team, break down the essential role of a real estate agent’s sphere of influence (SOI) in building a thriving business. They define SOI as the network of people an agent knows and trusts, highlighting why it’s far more valuable than cold leads.The episode walks listeners through practical ways to identify, organize, and grow their SOI—leveraging social media, utilizing CRM systems, and focusing on genuine, ongoing relationship-building. Danielle and Sarah also emphasize offering consistent value, staying authentic, and overcoming common fears like rejection or lack of confidence when reaching out to your network.By the end, listeners are encouraged to adopt a service-driven, consistent approach to fully unlock the power of their SOI.What We Discuss:00:00 - 00:23 Introduction to the Franklin Factor Podcast00:24 - 01:31 Understanding Sphere of Influence in Real Estate01:32 - 02:17 Building and Utilizing Your Sphere of Influence02:18 - 04:45 The Importance of Relationships Over Leads04:46 - 12:45 Overcoming Challenges in Leveraging Your Sphere12:46 - 18:52 Practical Steps to Organize and Expand Your Network18:53 - 22:10 Using Social Media to Enhance Your Influence22:11 - 22:34 The Importance of Consistency in Social Media22:35 - 24:39 Engaging Content and Personal Stories24:40 - 27:35 Mindset and Confidence in Reaching Out27:36 - 29:31 Handling Existing Relationships and Competition29:32 - 31:08 Turning Conversations into Clients31:09 - 33:05 The Value of Authenticity and Consistency33:06 - 36:18 Conclusion and Final ThoughtsGuest Information:Sarah Savard, Host and Co-Owner – The Franklin TeamDanielle Weiss, Host and VP of Growth - The Franklin TeamLinks and Resources:🌐 The Franklin Team 📅 Book a Session - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin TeamNext Steps:🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes.⭐ Leave a Review: Share your thoughts and feedback.📲 Follow Us: Connect with us on social media.📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or click here!
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Inside eXp: Growth, Opportunity and Agent Sucess
🎙️In this episode of the Franklin Factor Podcast, hosts Sarah Savard and Danielle Weiss dive into the advantages of the eXp brokerage. Sarah shares her family’s journey to joining eXp, highlighting the company’s impressive growth from 13,000 agents in 2018 to more than 90,000 just seven years later. They break down the key benefits of eXp’s model—revenue share, the ICON Award, and the strong culture of collaboration and support among agents. The hosts also discuss common misconceptions and challenges agents face when considering a move to eXp, offering guidance and personal experiences that underscore the brokerage’s value. Listeners are encouraged to reach out for more information or support in transitioning to eXp.What We Discuss:00:00 - 00:26 Welcome 00:27 - 01:10 Discussing the Value of eXp01:11 - 04:16 eXp's Growth and Market Presence04:17 - 07:30 The Power of Collaboration at eXp07:31 - 11:54 Understanding Revenue Share and Icon Award11:55 - 14:41 The Journey to Joining eXp14:42 - 17:30 Revenue Share Explained17:31 - 18:28 The Benefits of Joining eXp Realty18:29 - 18:45 Addressing Common Misconceptions18:46 - 21:01 The Financial Advantages 21:02 - 25:28 Recruitment and Overcoming Objections25:29 - 28:44 Support and Resources 28:45 - 32:32 The Tech-Driven Approach of eXp32:33 - 34:53 Advice for Agents Considering a Switch34:54 - 36:13 Final Thoughts and Contact InformationGuest Information:Sarah Savard, Host and Co-Owner – The Franklin TeamDanielle Weiss, Host and VP of Growth - The Franklin TeamLinks and Resources:🌐 The Franklin Team 📅 Book a Session - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin TeamNext Steps:🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes.⭐ Leave a Review: Share your thoughts and feedback.📲 Follow Us: Connect with us on social media.📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or click here!
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Level Up Your Open Houses: Real-World Tactics from Top Agent Alex McCauley
🎙️In this episode of the Franklin Factor Podcast, host Sarah sits down with top-producing real estate agent Alex McCauley for an inside look at her open house strategy. Alex shares how she went from moving to Houston with zero connections to becoming a leading agent at eXp Realty—using open houses as her number one lead-generation tool.She breaks down her detailed preparation process, how she approaches conversations with visitors, and the follow-up system that consistently converts walk-ins into long-term clients. Alex also highlights the importance of delivering value, building genuine relationships, and staying consistent to see real results.The conversation dives into how she leverages social media to amplify her marketing and her commitment to continuous learning in a constantly evolving industry. Packed with practical, real-world advice, this episode is a must-listen for both new and seasoned agents looking to elevate their open house game and business strategy.Alex McCauley contact information: https://www.alexandrameganhomes.com/What We Discuss:00:00 - 01:03 Introduction and Guest Welcome01:04 - 04:14 Alex McCauley's Real Estate Journey04:15 - 07:33 Mastering Open Houses: Strategies and Insights07:34 - 11:52 The Importance of Consistency and Follow-Up11:53 - 14:54 Building Relationships and Providing Value14:55 - 19:59 Adapting and Overcoming Challenges20:00 - 27:40 The Power of Open Houses in Real Estate27:41 -28:04 Engaging Buyers with Open-Ended Questions28:05 - 28:16 Gathering Information Through Personal Questions28:17 - 28:35 The Importance of Non-House Related Connections28:36 - 29:22 Effective Follow-Up Strategies29:23 - 30:04 The Sign-In Process and Its Benefits30:05 - 30:55 Utilizing Open Home Pro for Data Collection30:56 - 31:36 Setting Up Custom Home Searches31:37 - 32:21 The Power of Consistent Follow-Up32:22 - 33:11 Handling Difficult Clients and Unexpected Success33:12 - 33:35 The Seven-Step Follow-Up Process33:36 - 37:20 Maximizing Open House Opportunities37:21 - 37:48 The Value of Personal Touch in Follow-Ups37:49 - 37:59 Memorable Open House Experiences38:00 - 43.41 Final Thoughts and Contact InformationGuest Information:Sarah Savard, Host and Co-Owner – The Franklin TeamAlex McCauley, Guest and Licensed Agent Links and Resources:🌐 The Franklin Team 📅 Book a Session - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin TeamNext Steps:🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes.⭐ Leave a Review: Share your thoughts and feedback.📲 Follow Us: Connect with us on social media.📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or click here!
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From Realtor Roots to New Construction Real Estate Trailblazer: Beverly Bradley’s Story
🎙️In this episode of The Franklin Factor Podcast, Sarah Savard sits down with Beverly Bradley, a seasoned real estate professional with a remarkable background in new home sales. Beverly shares her inspiring journey — from growing up in a family of realtors to earning her licenses and building a thriving career in Orlando. Her path led her to David Weekley Homes, where she took on multiple leadership roles, including sales coach and corporate trainer.Throughout the conversation, Beverly underscores the importance of continuous learning and adaptability in real estate. She offers insights on effective communication, consistency, and the growing impact of energy-efficient home design. Beverly also talks about the power of relationship-building — both with clients and fellow realtors — and her passion for mentoring new sales counselors. Her story is full of valuable lessons for anyone looking to grow and excel in the real estate industry.00:00 - 00:39 Introduction and Guest Welcome00:40 - 01:43 Beverly's Early Career in Real Estate01:44 - 02:12 Transition to New Home Sales02:13 - 02:37 Joining David Weekly Homes02:38 - 03:16 Role as a Sales Coach and Trainer03:17 - 08:56 Sales Training and Realtor Collaboration08:57 - 12:45 Importance of Warranty and Customer Trust12:46 - 19:26 Realtor Relationships and Sales Strategies19:27 - 19:42 Personal Touch in Client Communication19:43 - 20:22 Respecting Client's Time and Space20:23 - 22:09 Building Long-Term Client Relationships22:10 - 24:50 Changes in New Construction Over the Years24:51 - 27:07 Energy Efficiency Innovations27:08 - 31:31 Daily Habits for Sales Success31:32 - 35:36 Advice for New Home Sales Counselors35:37 - 35:57 Concluding Thoughts and AppreciationGuest Information:Sarah Savard, Host and Co-Owner – The Franklin TeamBeverly Bradley, Guest and Licensed Agent Links and Resources:🌐 The Franklin Team 📅 Book a Session - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin TeamNext Steps:🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes.⭐ Leave a Review: Share your thoughts and feedback.📲 Follow Us: Connect with us on social media.📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or click here!
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Prep, Data, Connect: Brandon’s Formula for Winning Listings
🎙️In this episode of The Franklin Factor Podcast, host Danielle Weiss sits down with Brandon Hutnek, a listing specialist at The Franklin Team, to unpack the challenges and strategies shaping today’s real estate market.Brandon reflects on his career journey, highlighting how analytical thinking paired with strong interpersonal skills set the stage for his success. He emphasizes the value of preparation, mastering market data, and building authentic client relationships.Listeners will hear insights on structuring listing appointments, overcoming objections, and the value of consistent self-reflection and practice. Brandon also offers practical tips on adjusting to shifting market conditions and guiding sellers with clear, realistic expectations.The conversation wraps up with a preview of future episodes, where Danielle and Brandon will tackle the most common seller objections agents face.00:00 - 00:37 – Introduction & Guest Welcome00:38 - 01:35 – Brandon’s Background & Career Journey01:36 - 05:03 – Transition into Real Estate05:04 - 06:52 - Key Skills for Successful Listings06:53 - 07:53 – Adapting Communication Styles07:54 - 11:57 – The Role of Self-Reflection & Growth11:58- 16:27 – Preparing for Listing Appointments16:28 - 17:06 – Building Rapport with Homeowners17:07 - 17:29 – Touring the Home: Essential Steps17:30 - 19:15 – Approaching the Pricing Conversation19:16 - 20:08 – Managing Pricing Discrepancies20:09 - 26:39 – Structuring an Effective Listing Appointment26:40 - 28:52 – Addressing Common Seller Concerns28:53 - 32:31 – Adjusting to Market Shifts32:32 - 34:39 – Final Takeaways for Listing AgentsGuest Information:Danielle Weiss, Host and VP of Growth - The Franklin TeamBrandon Hutnek, Guest and Licensed Agent (Builder Division) - The Franklin TeamLinks and Resources:🌐 The Franklin Team 📅 Book a Session - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin TeamNext Steps:🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes.⭐ Leave a Review: Share your thoughts and feedback.📲 Follow Us: Connect with us on social media.📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or click here!
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A Deeper Dive: The Franklin Team's Successful Programs Unveiled
🎙️In this episode of the Franklin Factor Podcast, the hosts explore the builder programs that help drive over a thousand home sales each year. They begin with a look back at the company’s history, highlighting how founder Jimmy Franklin transitioned from realtor to forging impactful builder partnerships. The conversation centers on three key programs—the Seller’s Assistance Program, the Equity Unlock Program, and the Cash Offer Program—all created to help clients move seamlessly into new construction homes. They also touch on the Guaranteed Sale Program, which partners with agents to reduce the risk of failed transactions. The episode wraps with real-world success stories and practical advice for realtors on building their own value propositions through strategic partnerships with investors and builders.What We Discuss:00:00 - 00:44 Introduction and Overview00:45 - 02:04 Background and History02:05 - 02:25 Builder Programs Introduction02:26 - 04:58 Seller's Assistance Program04:59 - 10:31 Guaranteed Home Buyout Program10:32 - 12:18 Equity Unlock Program12:19 - 13:11 Understanding Price Reductions and Equity Returns13:12 - 13:46 Introducing the Cash Offer Program13:47 - 17:12 The Benefits of Cash Offers17:13 - 20:57 Guaranteed Sale Program for Realtors20:58 - 24:37 Success Stories and Testimonials24:38 - 25:43 Creating Your Own Value Proposition25:44 - 26:12 Final ThoughtsGuest Information:Sarah Savard, Host and Co-Owner – The Franklin TeamCarrie Bond, Guest and President - The Franklin TeamLinks and Resources:🌐 The Franklin Team 📅 Book a Session - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin TeamNext Steps:🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes.⭐ Leave a Review: Share your thoughts and feedback.📲 Follow Us: Connect with us on social media.📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or click here!
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Building Relationships and Value: The New Construction Edge
🎙️In this episode of the Franklin Factor Podcast, Sarah Savard sits down with special guest Carrie Bond to discuss the power of new construction in today’s real estate market. Together, they outline five key reasons why new construction creates major opportunities for agents: consistent inventory, strong builder relationships, scalability, market differentiation, and long-term value. The conversation dives into how agents can break into this space, from building relationships with builder sales reps to understanding the construction process. They also spotlight the Franklin Team’s own strategies and programs fueling their new construction division, including a guaranteed buyout program and dedicated marketing support. The episode closes with practical advice for agents: stay consistent, stay proactive, and invest in building lasting partnerships with builders.>> CLICK HERE to get your free copy of our full list of Programs! <<What We Discuss:00:00 – 00:37 Welcome to Season Two00:38 – 01:55 Houston’s New Construction Boom01:56 – 02:44 Partnering with Builders02:45 – 03:45 Defining Your Value Proposition03:46 – 05:22 Why New Construction Matters05:23 – 06:47 Building Relationships for Success06:46 – 08:09 Leveraging and Scaling Your Business08:10 – 10:08 Market Differentiation and Expertise10:09 – 12:44 Long-Term Value in New Construction12:45 – 16:28 Breaking into the New Construction Market16:29 – 17:47 Finding Your Unique Value Proposition17:48 – 22:47 What Builders Look for in an Agent22:48 – 25:59 The Role of Agents in New Construction26:00 – 31:43 Growing the Builder Division31:44 – 33:12 Final Thoughts and Upcoming EpisodesGuest Information:Sarah Savard, Host and Co-Owner – The Franklin TeamCarrie Bond, Guest and President - The Franklin TeamLinks and Resources:🌐 The Franklin Team 📅 Book a Session - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin TeamNext Steps:🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes.⭐ Leave a Review: Share your thoughts and feedback.📲 Follow Us: Connect with us on social media.📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or click here!
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The Power of Time Blocking, Lead Generation, and Tracking for Real Estate Success
🎙️In this episode of The Franklin Factor, host Danielle Weiss welcomes guest Carrie Bond, President of The Franklin Team, for a deep dive into the core practices that fuel success in real estate. Together, they unpack the essential habits that separate top producers from the rest—specifically focusing on time blocking, lead generation, and tracking key business metrics.Carrie shares her proven approach to structuring the day with intention, making space for consistent lead-generating activity, and developing the discipline necessary to build a sustainable business. She and Danielle explore not only the technical aspects of these practices but also the mindset shifts required to stay focused and resilient in an ever-changing market.Tune in now for a focused, energizing conversation filled with actionable insights to sharpen your real estate edge. Whether you're building your business or leveling up, this episode delivers the clarity and motivation to move forward with purpose.What We Discuss00:00 - 00:56 – Introduction and Podcast Overview00:57 - 2:56 – The Importance of Time Blocking02:55 - 4:16 – Benefits and Examples of Time Blocking04:17 - 06:14 – Staying Consistent and Focused06:15 - 12:48 – Prioritizing and Scheduling12:49 - 15:31 – Continuous Learning and Growth15:32 - 17:01 – Lead Generation Strategies17:02 - 18:35 – Providing Value in Client Communication18:36 - 20:10 – The Importance of Lead Generation20:11 - 21:46 – Consistency and Persistence in Outreach21:47 - 23:48 – Overcoming Fear in Lead Generation23:49 - 26:03 – Leveraging ISA Teams for Lead Generation26:04 - 32:59 – The Importance of Tracking in Real Estate33:00 - 35:33 – Final Thoughts and TakeawaysGuest Information:Danielle Weiss, Host and VP of Growth - The Franklin TeamCarrie Bond, Guest and President - The Franklin TeamLinks and Resources:🌐 The Franklin Team 📅 Book a Session - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin TeamNext Steps:🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes.⭐ Leave a Review: Share your thoughts and feedback.📲 Follow Us: Connect with us on social media.📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or click here!
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Mastering Real Estate with Tyler Knowles: Success Through Self-Awareness and Strategy
🎙️ In this powerful episode of The Franklin Factor Podcast, we dive deep with Tyler Knowles, a top-producing real estate agent who’s been a standout member of the Franklin team since 2017. Coming from a multi-generational real estate family, Tyler got licensed in 2015 and quickly made his mark—closing an impressive 43 deals in his first year alone. Fast forward to today, and he’s consistently delivering high-level results, with 54 transactions totaling $23.4 million in sales just last year. But Tyler’s success isn’t just about numbers—it’s about mindset, intentionality, and genuine connection. In this episode, he pulls back the curtain on his approach to the business, sharing real strategies that drive results and build trust over the long term.What We Discuss00:00 - 01:03 – Welcome and Tyler’s Background01:04 - 02:13 – Tyler Knowles' rise: From rookie to top producer02:14 - 05:49 – Why collaboration beats competition in real estate05:50 - 11:04 – Building trust and meaningful client relationships11:05 - 16:44 – Navigating tough seller conversations with confidence16:45- 21:09 – How sports shaped Tyler’s work ethic and drive21:10 - 22:11 – Why honesty always wins in real estate22:12 - 24:40 – Keys to creating long-term clients (and fans!)24:41 - 28:05 – Tyler’s strategies for converting leads effectively28:06 - 31:11 – Managing client emotions during stressful transactions31:12 - 33:52 – The underestimated power of mindset in success33:53- 37:54 – Setting intentional goals—and hitting them37:55 - 38:41 – Final takeaways and how to connect with TylerGuest Information:Danielle Weiss, Host and VP of Growth - The Franklin TeamSarah Savard, Host and Co-Owner – The Franklin TeamTyler Knowles, Guest and Licensed Agent (Builder Division) - The Franklin TeamLinks and Resources:🌐 The Franklin Team 📅 Book a Session - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin TeamNext Steps:🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes.⭐ Leave a Review: Share your thoughts and feedback.📲 Follow Us: Connect with us on social media.📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or click here!
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Tech-Stacked & Value-Packed: The Franklin Team's Secret to Scaling
🎙️In this episode of The Franklin Factor Podcast, hosts Sarah Savard and Danielle Weis explore what it truly takes to scale a high-performing real estate team. They’re joined by special guest Carrie Bond, President of The Franklin Team, who shares her inspiring 15-year journey—from closing coordinator to leading one of the top teams in the industry. The conversation dives into how The Franklin Team maximizes efficiency through smart technology, the importance of staying grounded in core values, and how accountability fuels success. Carrie offers a behind-the-scenes look at the team’s tech stack, featuring tools like Follow Up Boss, Ylopo, and Sisu, and explains how leveraging the right systems helps nurture relationships and prevent burnout.Tune in for valuable insights on leadership development, team culture, and the strategic use of technology in real estate.What We Discuss00:00 - 00:41 – Welcome to The Franklin Factor Podcast 00:42 - 02:23– Getting to Know Carrie Bond: Her Start in Real Estate 02:24 – 04:37 -Rising Through the Ranks: From Closing Coordinator to Team President 04:38 – 11:02 - Scaling Smart: How Technology Powers The Franklin Team 11:03 – 16:37 - Clarifying Roles and Responsibilities with EOS 16:38 – 20:14 - Leadership Lessons: Growing Personally and Professionally 20:15 – 20:39 - Inside The Franklin Team’s Tech Stack 20:40 – 21:39 -Why Ylopo Was a Game-Changer21:40 – 22:20- Seller Nurture Strategies with Fello and Sisu 22:21 – 22:41 - Staying Organized with Asana and AI Home Match 22:42 – 23:10 - Integrating Seamlessly with Our CRM 23:11 – 24:25 - Supporting New Agents: Training, Onboarding, and Tools 24:26 – 28:09 - Streamlining Communication with Slack 28:10 – 31:09 Finding Balance: Using AI Without Losing the Human Touch31:10 – 33:53 - Avoiding Burnout While Sustaining Long-Term Success33:54 – 37:12- Carrie’s Advice for Solo Agents Looking to Grow37:13 – 39:49 - Go-To Tech Tools and Must-Read Books39:50 – 04:33 - Final Thoughts and How to ConnectGuest Information:Danielle Weiss, Host and VP of Growth - The Franklin Team Sarah Savard, Host and Co-Owner – The Franklin TeamCarrie Bond, Guest and President - The Franklin TeamLinks and Resources:🌐 The Franklin Team 📅 Book a Session - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin TeamNext Steps:🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes.⭐ Leave a Review: Share your thoughts and feedback.📲 Follow Us: Connect with us on social media.📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or click here!
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6
How to Become a Market Expert
🎙️In this episode, Sarah Savard and Danielle Weiss dive into what it truly takes to master your local real estate market. From defining your market and leveraging community insights to understanding data, navigating interest rates, and debunking common real estate myths — this episode is packed with practical strategies to help you become a true expert in your field. Whether you're a new agent or a seasoned pro, you'll gain valuable tips on marketing, renovations, and choosing the right resources to stay ahead in an ever-changing market.What We Discuss00:00–3:44 — How Do You Define Your Market? What Does It Mean to You?03:45–5:25 — Mastering Your Market: How to Truly Become a Local Expert Through Community Insight05:26–10:09 — How to Dive Into Data to Be a Better Market Expert With a Balanced Perspective10:10–13:47 — Navigating Interest Rates: Expert Strategies for Realtors to Serve Clients Effectively13:48–20:34 — Real Estate Rollercoaster: Tips and Tricks for Navigating Various Market Cycles20:35–26:53 — Debunking Real Estate Myths: Common Mistakes and Expert Tips for Success26:54–30:06 — Understanding Renovations: Key Insights for Realtors on Market Value and Upgrades30:07–33:01 — Staying Ahead in Real Estate: Essential Marketing Tips and Resources to Understand Your Market Better33:02–35:40 — Where to Start as a New Agent35:41–37:46 — Recap of Beneficial Marketing Resources37:47–40:45 — The Most Important Factor to Consider in the Market and How to Select the Right Real Estate Professional for YouGuest Information:Danielle Weiss, Host and VP of Growth - The Franklin TeamSarah Savard, Host and Co-Owner – The Franklin TeamLinks and Resources:🌐 The Franklin Team📅 Book a Session - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin TeamNext Steps:🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes.⭐ Leave a Review: Share your thoughts and feedback.📲 Follow Us: Connect with us on social media.📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or click here!
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5
The Power of Teams: Why the Team Model Wins
🎙️ In this episode, we dive into the real advantages of being part of a real estate team — and why it can be a game-changer for your career. We break down how a team structure allows for specialization, with agents focusing on their strengths, whether that's lead generation, client relations, negotiations, or transaction management. Instead of juggling every aspect of a deal, team members can work in their zone of genius, leading to better client experiences and higher efficiency.We also explore the crucial shift in mindset required when joining a team. It's not just about personal success anymore — it's about collaboration, trust, accountability, and a shared vision. Being on a team means playing your position to win together, not just individually. We discuss how a strong team culture fosters faster learning, more consistent growth, and greater resilience in a competitive market.Whether you're a solo agent thinking about making a move or just curious about how teams operate behind the scenes, this episode will give you a fresh perspective on how the right team can elevate your real estate career.What We Discuss00:00-2:47 Welcome and Danielle’s Background2:48-6:01 Key Advantages of Being on a Team6:02 – 9:18 Efficiency of Being on a Team9:19 – 13:59 Understanding LEADS on our Team14:00 – 16:37 Leadership/Mentorship/Training16:38 – 24:10 Expertise and Freedom in Marketing24:11 – 26:24 The Right Mindset for an Agent Joining or on our Team26:25 – 27:43 All the Specialized Support The Franklin Team Has27:44 – 32:26 The Potential Cost of Running on Your OwnGuest Information:Danielle Weiss, Host and VP of Growth - The Franklin TeamSarah Savard, Host and Co-Owner – The Franklin TeamLinks and Resources:🌐 The Franklin Team📅 Book a Session - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin TeamNext Steps:🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes.⭐ Leave a Review: Share your thoughts and feedback.📲 Follow Us: Connect with us on social media.📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or click here!
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4
Generations in Real Estate: The Story Behind the Name
🎙️ In this heartfelt episode, Sarah Franklin Savard, Co-Owner of The Franklin Team sits down with her Father, Jimmy Franklin, original Founder of The Franklin Team to reflect on the incredible journey which began over four decades ago. Through his personal story and honest conversations, they explore what caused him to get in and stay in real estate, success throughout the years, and the values that kept him focused through all the years.Listeners will leave feeling encouraged as they hear about the lessons, changes through brokerages, and how relationships and reputation became the cornerstone of the family businessGuest Information:Sarah Franklin Savard, Co-Owner of The Franklin TeamJimmy Franklin, Founder of The Franklin TeamLinks and Resources:🌐 The Franklin Team https://thefranklinteaminc.com/#️⃣ @Jimmyfranklin_realestate 📅 - https://thefranklinteam.youcanbook.me Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin TeamNext Steps:🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes.⭐ Leave a Review: Share your thoughts and feedback.📲 Follow Us: Connect with us on social media.📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or Click here!
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3
How It All Began: The Story Behind Our Real Estate Team
🎙️ Join us as we dive into the journey of our host, Sarah Franklin Savard, Co-Owner of The Franklin Team. Explore her background and deep-rooted connection to the family business. We discuss the pivotal moments of taking over the business, the challenges and triumphs of the early years, and the key factors that led to success. Learn about the impact of EOS (Entrepreneurial Operating System) and the power of core values in driving growth and stability. Finally, we look ahead to the future—what’s next for the team and how we are preparing for the next chapter.What We Discuss0:40 – 3:40 Background of Sarah, Getting into the Business3:40 – 6:10 And then enters Andrew, the Family Business begins6:10 – 8:32 Taking over and building8:33 – 11:25 The early years11:26 – 16:20 Keys to Succeed16: 58 – 20:11 Value of EOS and Core Values20:12 – 22:22 What’s next for The Franklin Team?22:23 – 24:56 Advice from SarahGuest Information:Sarah Franklin Savard: Co-Owner, The Franklin TeamDanielle Weiss: VP of Growth, The Franklin TeamLinks and Resources:🌐 The Franklin Team📘 EOS Worldwide (first mentions at 17 mins)📅 Book a Session - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin TeamNext Steps:🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes.⭐ Leave a Review: Share your thoughts and feedback.📲 Follow Us: Connect with us on social media.📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or click here!
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ABOUT THIS SHOW
The Franklin Team has helped thousands of families navigate the Houston housing market — now we’re pulling back the curtain to share what we’ve learned. Whether you're in the business, buying, selling, or just real estate curious — you're in the right place. The Franklin Factor Podcast is your go-to resource for smart, honest conversations about the ins and outs of residential real estate, directly from Houston’s top-producing real estate team.🔍 What You’ll Hear:Real stories from the field — wins, challenges, and everything in betweenExpert insights from the agents and pros behind The Franklin TeamTips for buyers, sellers, and investors in today’s ever-changing marketUpdates on new home construction, market trends, and neighborhood spotlightsBehind-the-scenes perspectives on what makes our team tick
HOSTED BY
The Franklin Team
CATEGORIES
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