The right way to grow.

In today's episode, Rich Chapple joins the guys on the 'Winning with Shopify' podcast and shares his journey from foundational roles at Gymshark and Play.com to establishing the Growth Foundation. Rich opens up about the challenges and successes he encountered while helping brands like Gymshark transform from emerging startups into global phenomena. He dives into the significance of understanding your audience, creating compelling product narratives, and leveraging the digital landscape to foster growth. They delve into the nuances of brand positioning, the critical role of data in strategising growth, and how to maintain agility in a fast-paced market environment. Rich emphasises the importance of direct-to-consumer relationships, the power of data-driven decision-making, and shares invaluable insights on navigating the complexities of e-commerce platforms. Moreover, Rich discusses the inception of the Growth Foundation, its mission to aid businesses in achieving their growth potential, and the innovative approaches it employs to solve modern marketing dilemmas. He also sheds light on the future of e-commerce, the evolving digital landscape, and how brands can stay relevant in a constantly changing world. This conversation with Rich is not just about the triumphs but also about the learning curves, the resilience needed to overcome setbacks, and the vision required to seize opportunities in adversity. Three Takeaways: Data-Driven Growth: Rich emphasises the significance of leveraging data not just for targeting and segmentation, but for crafting stories that resonate with your audience, ensuring your marketing efforts are both effective and efficient. Brand Resonance: Understanding and articulating the core values and mission of your brand can create a magnetic pull for your target audience. This deep connection fosters loyalty and facilitates sustainable growth. Agility and Innovation: In the fast-evolving digital landscape, staying agile and open to innovation is key. Rich's journey illustrates the power of adaptive strategies in capturing new opportunities and navigating challenges. If Rich's insights have sparked your curiosity or if you have ideas for future episodes, reach out to us at [email protected]. The Right Way to Grow is brought to you in partnership with our friends over at Bloomreach and Verse. Click here to explore the Bloomreach use case library and see how Bloomreach can support you, ensuring the right product is put in front of the right customer, at the right time. See if composable is a fit for your ecommerce by claiming your free Composable Commerce Audit from our partner Verse here.

In this Adam is joined by Oscar Vallance, VP of Global Operations at Sourceful, for an insightful discussion on sustainable sourcing and the power of effective packaging design. This conversation goes beyond eco-friendly choices, exploring strategic approaches companies can adopt to meet modern consumer expectations and utilise sustainability as a catalyst for growth. Sustainability as a Strategic Imperative: Consumer Demand: The primary driver behind the push for sustainability is the increasing expectation from consumers for brands to adopt environmentally responsible practices, particularly in the direct-to-consumer (DTC) space. Brands are responding by placing sustainability at the forefront of their operations. B-Corp Certification and Strategic Shifts: There's a growing trend towards B-Corp certification among companies, signalling a broader commitment to sustainable practices throughout their operations, including in sourcing and packaging decisions. The Challenges and Misconceptions of Sustainable Packaging: Navigating Trade-offs: Transitioning to sustainable packaging presents several challenges. Brands must carefully balance their sustainability ambitions with considerations around cost, functionality, and supply chain implications. Addressing Misconceptions: A common misconception is the assumption that sustainable options invariably come with higher costs. However, strategic choices, such as optimising packaging size and materials, can yield both environmental and financial benefits. Creating Memorable Unboxing Experiences: Branding and Design: For DTC brands, the unboxing experience offers a crucial opportunity to reinforce the brand's identity and values. Thoughtfully designed packaging not only delights customers but also highlights the brand's commitment to sustainability. Leveraging Packaging for Engagement: Innovative packaging features, such as QR codes and bespoke inserts, can enhance the customer experience and encourage social sharing, broadening the brand's visibility. This episode is essential listening for DTC founders, senior e-commerce leaders, and anyone interested in the confluence of sustainability, brand identity, and customer engagement. Whether you're considering sustainable packaging options or aiming to craft an unboxing experience that truly resonates with your audience, there are invaluable insights and actionable advice to be found. The Right Way to Grow is brought to you in partnership with our friends over at Bloomreach and Verse. Click here to explore the Bloomreach use case library and see how Bloomreach can support you, ensuring the right product is put in front of the right customer, at the right time. See if composable is a fit for your ecommerce by claiming your free Composable Commerce Audit from our partner Verse here.

In this episode, we dive deep into the world of headless and composable commerce with Sean Connell from Verse, exploring the future of e-commerce platforms and how brands can leverage these technologies to scale, innovate, and meet consumer demands more effectively. Sean demystifies common misconceptions about composable commerce, explaining its benefits for businesses of all sizes, not just enterprise-level. He also sheds light on how this approach can offer unparalleled agility, personalisation, and scalability, allowing brands to easily integrate new tools and trends into their ecosystems. Key Takeaways: Demystifying Composable Commerce: Sean addresses the myth that composable commerce is expensive and out of reach for smaller brands. He emphasises the modular nature of composable platforms, which allows for a tailored approach to technology adoption, keeping costs manageable and enabling businesses to scale as they grow. Flexibility and Scalability: The discussion highlights the flexibility and scalability advantages of headless and composable commerce. By decoupling the front and back ends, brands can provide rich, personalised customer experiences and quickly adapt to market changes and consumer demands without being constrained by traditional e-commerce platform limitations. Strategic Approach to Implementation: Sean suggests a progressive approach to adopting headless commerce, starting with high-impact pages and gradually expanding. This strategy minimises risk, allows for iterative learning, and ensures a smoother transition to a fully headless architecture, setting the stage for future growth and innovation. For anyone intrigued by the potential of headless and composable commerce to transform their online presence, Sean's insights offer a valuable roadmap. Dive into the episode for an in-depth exploration of these cutting-edge e-commerce strategies. Questions, guest suggestions, or feedback? Email Adam at [email protected]. This episode is brought to you by our partners at Bloomreach and Verse. ⁠Click here to explore the Bloomreach use case library and see how Bloomreach can support you, ensuring the right product is put in front of the right customer, at the right time.⁠ ⁠See if composable is a fit for your ecommerce by claiming your free Composable Commerce Audit from our partner Verse here.

In this episode of "The Right Way to Grow," Adam chats with Rebecca, the CRM lead at World of Books, delving into how Bloomreach has significantly enhanced their customer engagement and business efficiency. This episode is particularly valuable for those in e-commerce and digital marketing, offering insights into practical applications of technology in business growth. Key Takeaways: Enhanced Customer Personalisation: Rebecca shares how Bloomreach's powerful personalisation tools have enabled World of Books to tailor their customer experience, leading to increased customer satisfaction and loyalty. Efficient Marketing Automation: The use of Bloomreach has streamlined marketing processes at World of Books, allowing Rebecca and her team to focus on strategy and creative aspects, rather than getting bogged down in technical details. Data-Driven Decision Making: Bloomreach's analytics capabilities have empowered Rebecca to make informed decisions, driving both customer engagement and business growth through data insights. Summary: This episode offers a deep dive into how Bloomreach technology is transforming e-commerce businesses like World of Books. Rebecca's experience highlights the tangible benefits of embracing digital tools in enhancing customer experiences and driving business success. The Right Way to Grow is brought to you in partnership with our friends over at Bloomreach and Verse. Click here to explore the Bloomreach use case library and see how Bloomreach can support you, ensuring the right product is put in front of the right customer, at the right time. See if composable is a fit for your ecommerce by claiming your free Composable Commerce Audit from our partner Verse here. Connect with Rebecca here

In this episode, we're joined by Paul Richardson, who transitioned from the waste management industry to becoming a pivotal figure in the rapid expansion of the fitness apparel brand Gymshark. Paul discusses his initial ventures, including his experiences with Birmingham City football and All Saints, before recounting a significant meeting on a rainy London day that eventually led to a fruitful collaboration with Gymshark. The episode explores themes such as the art of identifying and nurturing hardworking individuals, teaching resilience, and the delicate balance of running a family business. Paul shares insights on entrepreneurship, risk-taking, and the importance of maintaining relationships and strategic thinking for long-term success. Additionally, he provides a glimpse into his current passions, like Energym and Kick X, and his aspirations for legacy and environmental contributions. Throughout the conversation, Paul's approach to partnerships, his criteria for business investments, and his wisdom on business and personal growth are highlighted. The episode ends with Paul's mantra for success: "Work hard, dream big, stay humble," which encapsulates his philosophy on both life and business. Three Takeaways Importance of Perseverance and Hard Work Paul underlines the necessity of hard graft as a cornerstone of success. Recounting his early business days, he shares how working seven days a week when rivals didn't, gave him an edge. This additional effort gave him a head start over time. He also discusses resilience or the capability to overcome hurdles. Paul believes in fostering resilience by setting strong examples and striking a balance between shielding and letting individuals experience near-failures. Strategic Vision and a 'Helicopter View' Paul underscores the need for a strategic outlook, or a 'helicopter view', to foresee potential challenges and opportunities. He suggests that leaders should demonstrate commercial maturity to offer guidance without getting caught up in the details. His leadership approach involves trusting others' expertise while providing strategic insights. He also stresses the role of physical spaces in mirroring company culture and promoting employee wellbeing. Relationships and Fairness in Business Paul highlights the significance of fairness and long-term relationships in business. He believes transactions should aim for mutual benefit, paving the way for future collaboration. He emphasises building relationships and the importance of fairness during deals, which can lead to future support. Paul suggests investing in people often supersedes the product, and when considering collaborations or investments, traits like passion, perseverance, resilience, and risk-taking are crucial. If you have any follow up questions for Paul, guest suggestions of feedback for the show please email the host Adam on [email protected]. The Right Way to Grow is brought to you in partnership with our friends over at Bloomreach and Verse. Click here to explore the Bloomreach use case library and see how Bloomreach can support you, ensuring the right product is put in front of the right customer, at the right time. See if composable is a fit for your ecommerce by claiming your free Composable Commerce Audit from our partner Verse here.

In this episode we're joined by Ben, Founder of Redeployable, a company on a mission to make military experience your competitive advantage. Ben shares his story of moving from military service to entrepreneurship and technology. As a military veteran himself, he highlights the unique skills and experiences veterans bring to the table, especially in the tech industry. As the discussion unfolds, we debunk some common misconceptions about hiring veterans and highlight the valuable contribution they can make. Key Takeaways Veterans bring valuable skills to the tech industry. Ben, a military veteran and Founder of 'Redeployable', highlights the unique skills and experiences veterans bring to the tech industry. He underscores that military training fosters resilience, discipline, and adaptability, all of which are valuable in the fast-paced tech industry. Misconceptions about hiring veterans need to be debunked. The episode emphasises the need to debunk common misconceptions about hiring veterans. It's important to recognise the diversity of skills and backgrounds within the veteran community and the unique qualities they bring to the workforce, such as a strong work ethic, resilience, and loyalty. The episode also highlights the importance of creating a supportive company culture to integrate veterans successfully into teams. Taking risks can lead to exciting career opportunities. The episode highlights the importance of risk-taking through the story of a military sergeant who transitioned into a sales career. This serves as a powerful reminder that stepping out of your comfort zone can open up new opportunities and pathways for career growth and personal development. This episode is a valuable resource for anyone exploring a career change, especially veterans transitioning into the civilian workforce, and companies looking to diversify their teams by hiring veterans. The Right Way to Grow is brought to you in partnership with our friends over at Bloomreach and Verse. Click here to explore the Bloomreach use case library and see how Bloomreach can support you, ensuring the right product is put in front of the right customer, at the right time. See if composable is a fit for your ecommerce by claiming your free Composable Commerce Audit from our partner Verse here.

[Part 2] Enjoy this panel discussion at a recent ⁠⁠Validify⁠⁠ event on all things conversion rate optimisation with our the amazing Raine Peak from New Look and Richard Chapple from here at The Growth Foundation. Embark on a journey unraveling the intricacies of the DDA model, Omni-channel stitching, and the challenges of attribution and conversion rates across online touchpoints. You'll gain insightful knowledge that will equip you to identify more valuable customers and develop a more cohesive brand experience. Key Takeaways: Conversion Rate Optimisation: In the online e-commerce landscape, it's essential to focus on conversion rate optimisation. One way to do this is through predictive models and lifetime value (LTV) measures. Using these strategies, businesses can identify more valuable customers and offer them a more cohesive brand experience, thereby increasing their chances of making a purchase Importance of Customer Persona and Journey: The podcast emphasised the need to understand customer personas and their journey patterns. By knowing what products they buy and their buying habits, businesses can recommend personalised products, thereby increasing conversion rates Profitability and Unit Economics: The podcast underscored the importance of understanding unit economics for e-commerce profitability. This involves identifying and measuring key metrics such as EBITDA and net revenue and adjusting spending according to market demand. This transparency and understanding of profit and gross margin throughout the business can inform decision making and lead to a more profitable e-commerce business Last but by no means least, a thank you to out partners Bloomreach and Verse. Click the links below to learn how they can help you grow the right way. ⁠⁠Click here to explore the Bloomreach use case library and see how Bloomreach can support you, ensuring the right product is put in front of the right customer, at the right time.⁠⁠ ⁠⁠See if composable is a fit for your ecommerce by claiming your free Composable Commerce Audit from our partner Verse here.⁠⁠

[Part 1] Enjoy this panel discussion at a recent ⁠⁠⁠Validify⁠⁠⁠ event on all things conversion rate optimisation with our the amazing Raine Peak from New Look and Richard Chapple from here at The Growth Foundation. Embark on a journey unraveling the intricacies of the DDA model, Omni-channel stitching, and the challenges of attribution and conversion rates across online touchpoints. You'll gain insightful knowledge that will equip you to identify more valuable customers and develop a more cohesive brand experience. Key Takeaways: Conversion Rate Optimisation: In the online e-commerce landscape, it's essential to focus on conversion rate optimisation. One way to do this is through predictive models and lifetime value (LTV) measures. Using these strategies, businesses can identify more valuable customers and offer them a more cohesive brand experience, thereby increasing their chances of making a purchase Importance of Customer Persona and Journey: The podcast emphasised the need to understand customer personas and their journey patterns. By knowing what products they buy and their buying habits, businesses can recommend personalised products, thereby increasing conversion rates Profitability and Unit Economics: The podcast underscored the importance of understanding unit economics for e-commerce profitability. This involves identifying and measuring key metrics such as EBITDA and net revenue and adjusting spending according to market demand. This transparency and understanding of profit and gross margin throughout the business can inform decision making and lead to a more profitable e-commerce business Last but by no means least, a thank you to out partners Bloomreach and Verse. Click the links below to learn how they can help you grow the right way. ⁠⁠⁠Click here to explore the Bloomreach use case library and see how Bloomreach can support you, ensuring the right product is put in front of the right customer, at the right time.⁠⁠⁠ ⁠⁠⁠See if composable is a fit for your ecommerce by claiming your free Composable Commerce Audit from our partner Verse here.⁠⁠⁠

This episode with Oliver Payne from The Hunting Dynast explores the fascinating interplay of behavioral science and marketing and what brands can deploy into their Black Friday sales. The conversation dives deep into effective communication strategies, handling ambiguous situations, and highlights the criticality of preserving brand equity, particularly during the sales season. ⁠Click here to explore the Bloomreach use case library and see how Bloomreach can support you, ensuring the right product is put in front of the right customer, at the right time.⁠ Key Takeaways: Behavioral science plays a crucial role in marketing, especially during big sale events like Black Friday. Understanding how customers make decisions and how they are influenced by factors such as scarcity, time limits, and the actions of others can greatly enhance a brand's marketing strategy Communication is key in cutting through the noise during a busy sales season. Effective communication strategies should consider not just what is being said, but how it's being said, with a focus on emotional connection, clarity, and proximity. This can help messages resonate more with the audience and lead to better sales outcomes Discounts and sales should be used judiciously to avoid damaging brand equity. The use of discounts can be a powerful tool in influencing customer behavior, but it's important to consider the long-term implications of such strategies on the perceived value of the brand. Therefore, brands should look for ways to offer value and create excitement without heavily relying on discounts. See if composable is a fit for your ecommerce by claiming your free Composable Commerce Audit from our partner Verse here.

In this episode, we delve into the captivating world of artificial intelligence (AI) with Paul Edwards, a technical product strategist at Bloomreach. ⁠Click here to explore the Bloomreach use case library and see how Bloomreach can support you, ensuring the right product is put in front of the right customer, at the right time.⁠ We dissect the concept of generative AI, a game-changing technology that analyses historical data to predict future outcomes. We delve into its potential to revolutionise sales data analysis, the importance of posing the right questions to this technology, and its potential in reshaping user experiences in e-commerce. Key Talking Points: The Future of AI in E-Commerce: Paul Edwards introduces us to the transformative potential of generative AI in e-commerce. He explains how this AI examines past data to predict future trends and the vital role of asking the right questions to get the right answers. Optimizing Website Searches for User Experience: We explore how technology and AI can help brands create an optimsed shopping experience. We examine how prompts, personalised conversations, and data-driven decisions can shape a customer's journey. Utilising AI for Personalised Customer Engagement: We discuss how AI can assist brands in creating an optimal shopping experience. We also reflect on how AI can be used to understand customer life cycles and preferences, leading to a more personalised sales experience. Human Creativity in the AI Revolution: We reflect on the role of human creativity in the AI revolution and how marketers can harness this technological advancement while retaining their creative edge. Generative AI's Impact on Conversational Commerce: We explore the possibilities of conversational commerce enabled by the power of generative AI. We examine the difficulties of maintaining a brand voice and tone, as well as the potential of AI to create a better customer experience in e-commerce in the next 12 months and beyond. Key Takeaways: AI holds transformative potential for the e-commerce industry, particularly through the use of generative AI. However, it's crucial to remember the importance of human creativity in navigating this AI revolution. The future of e-commerce lies in effectively combining AI capabilities with human innovation to create optimised, personalised shopping experiences. p.s We took our own advice here and leveraged a new AI tool to help us craft these show notes. Did you notice the difference?

Click here to claim your Free Composable Audit from Verse In this episode, we dive deep into the realm of e-commerce technology. The world of online retail has been rapidly changing and evolving, and we're here to help you keep up with these transformations. With a focus on cutting-edge technologies like headless and composable systems, this episode offers a comprehensive guide to understanding and leveraging these innovations for your business. Joining us is Sean from Verse, an industry expert, who shares his knowledge and insights on these topics, guiding us through the complexities, opportunities and potential pitfalls of making the move from headed to headless.  Key Takeaways:  Navigating the e-commerce technology landscape: It's essential to stay informed and adaptable to ensure your business remains competitive. We discuss the significance of staying updated and responsive to these shifts, particularly focusing on headless and composable technologies The power of headless and composable technologies: These two technologies have revolutionised the e-commerce landscape, offering unparalleled customisation and growth potential. We delve into how they provide greater flexibility and personalisation for direct-to-consumer (DTC) brands, making them a must-consider for businesses looking to scale Transitioning to a headless system: While traditional systems like Shopify have their merits, they also come with limitations. We discuss the process of transitioning from a traditional, headed system to a more flexible, customisable headless system. This includes an exploration of the potential challenges and considerations involved in this transition, as well as how Verse's free composable audit can support brands in making an informed decision

Want to carry on the conversation with Laura? Click here. In this episode, Laura, the People and Talent Director here at The Grow Foundation, joins the conversation to discuss the nuances of talent acquisition, management, and the unique "wonkyness" of The Growth Foundation. Joined by Rich they delve into the critical elements of talent management, emphasising the challenges startups and scale-ups face when making their initial senior hires through to tactical takeaways to help you find, recruit and retain your next teammate. Key Takeaways: Strategies for Start-ups and Scale-ups: Insights into the challenges faced by young companies when transitioning from initial hiring phases. The discussion emphasises the importance of moving beyond hiring from personal networks to making strategic senior hires Understanding Success: Before drafting a job description, it's pivotal to understand what success looks like for that role. This understanding helps in defining clear roles, responsibilities, and expectations Task Related to Success Criteria: After defining success for a role, tasks for potential recruits should be aligned with this criteria. For instance, if success for a role is defined by certain accomplishments in the first six months, the recruitment task could revolve around presenting strategies to achieve that The Right Way to Grow is brought to you in partnership with our friends over at Bloomreach and Verse. Click here to explore the Bloomreach use case library and see how Bloomreach can support you, ensuring the right product is put in front of the right customer, at the right time. See if composable is a fit for your ecommerce by claiming your free Composable Commerce Audit from our partner Verse here.

Click here if you'd like to join us for Dinner on the 16th of November at The Ivy West Street London. Adam and Rich explore the intricate world of public relations (PR) with expert Andrew Bloch. The conversation dives deep into the nuances of PR strategy. Andrew sheds light on the importance of assessing an agency's track record and emphasises the significance of long-term relationships with clients. The discussion also touches upon the relevance of PR for both startups and established brands, the art of choosing the right PR agency, and the impact of having a personal brand. Key Takeaways: Evaluating PR Agencies: Andrew stresses the importance of examining an agency's past work, especially with clients in similar sectors or with analogous business objectives. He advises potential clients to seek agencies with enduring relationships rather than those with transient client lists The Essence of PR: PR, often perceived as an intangible asset, plays a pivotal role in business growth. The conversation unravels the layers of PR, debunking common myths and highlighting its measurable impact Personal Branding Dynamics: The episode delves into the advantages and potential pitfalls of personal branding, providing listeners with a balanced perspective on its role in the PR landscape Plus here's the link to the Gerald Ratner comment that get's mentioned in the show.

Interested in a mobile app for your business? Click here. In this episode, Ash from Tapcart joins the conversation to discuss the role of mobile apps in the e-commerce landscape. While apps are often seen as retention tools, Ash delves deeper, emphasising their value for mature merchants and shedding light on the criteria that make a brand promising for app development. He offers insights on the importance of repeat customer rates, a diverse product catalogue, and the benefits of replenishable goods. The conversation wraps up with a step by step journey of how brands can get their app live in the app store and the ongoing support needed to maintain the channel. Key Takeaways: Mobile Apps Beyond Retention: Ash articulates that while apps are frequently regarded as retention tools, they hold broader potential. He points out that their value increases significantly for mature merchants and highlights criteria such as a brand's annual turnover, repeat customer rate, and the nature of their product catalogue Ash's Journey & Tapcart's Offering: Ash provides a glimpse into his professional journey and introduces listeners to Tapcart's distinctive role in the mobile commerce space. He explains how Tapcart aids brands in leveraging the power of mobile apps to enhance customer retention and drive growth The Essence of Mobile Commerce: The episode shares the importance of mobile commerce in the current retail landscape. Ash emphasises how mobile apps can act as influential tools in the retention space, offering brands a competitive edge in the market.

Click here to join register interest in joining us for dinner on the 16th November at The Ivy West Street London. We’ve just wrapped recording our first season. That calls for a celebration. And we want you to be there, too.   So we’re inviting 10 of our listeners to join us for dinner within the luxurious, art deco surroundings of The Ivy West Street, London, on the 16th November.    Bloomreach will be there. Verse will be there. Hosts Adam, Rich and Ed will be there.   If you want to be there, too, pop your email in the link below. We’ll then let ten randomly selected people know.   Good food, good chat, good times. It’s certainly the tastiest way to grow.🍴💥

Adam chats with Paul, Co-Founder of Click Analytic, delving deep into the realm of influencer marketing. ⁠--> Click here to claim the Click Analytic offer for our listerners <--⁠ The conversation kicks off with Paul highlighting a common pitfall: brands often fail to view influencers as a distinct marketing channel, relegating them to mere affiliate status. Paul emphasises the importance of approaching influencer collaborations with clear objectives, a dedicated budget, and the recognition of their unique role in a brand's marketing mix. The episode also touches upon the art of finding the right influencers, building a robust influencer strategy, and the significance of crafting compelling briefs that offer creative flexibility to influencers. Key Takeaways: Redefining Influencer Relations: Brands should view influencers not just as affiliates but as vital partners in their marketing strategy Building a Successful Influencer Program: It's essential to identify the right influencers, approach them effectively, and use tools to streamline outreach. The foundation of a successful influencer strategy lies in these initial steps The Power of a Quality Brief: A well-crafted brief that provides influencers with creative autonomy can be a significant driver of success in influencer marketing The Right Way to Grow is brought to you in partnership with our friends over at Bloomreach and Verse. Click here to explore the Bloomreach use case library and see how Bloomreach can support you, ensuring the right product is put in front of the right customer, at the right time. See if composable is a fit for your ecommerce by claiming your free Composable Commerce Audit from our partner Verse here.

Adam sits down with Jack Davies, the commercial Director at Webgains, to delve deep into the world of affiliate marketing. The conversation begins with a candid reflection on the misconceptions associated with affiliate marketing, primarily its association with heavy discounts. They then explore the fundamental question: "What is affiliate marketing?" and its potential benefits. Jack provides insights on how brands can optimise their affiliate marketing strategies, irrespective of their familiarity with the channel. The episode touches upon the commission structures, reconciliation processes, and concludes with a glimpse into the future of the affiliate marketing space. Key Takeaways: Affiliate Marketing Unveiled: Affiliate marketing is often misunderstood and associated with heavy discounts. Jack demystifies this notion and emphasises its multifaceted benefits Optimising Affiliate Marketing Strategy: Whether a brand is new to affiliate marketing or has been in the space for a while, there are strategies to harness its full potential. The discussion ventures into the commercial dynamics of the channel and provides insights into commission structures and reconciliation processes Future of Affiliate Marketing: Jack envisions the future trajectory of affiliate marketing, highlighting the evolving relationship between networks and agencies. The episode also brings to light the rapidly changing landscape of e-commerce and growth The Right Way to Grow is brought to you in partnership with our friends over at Bloomreach and Verse. Click here to explore the Bloomreach use case library and see how Bloomreach can support you, ensuring the right product is put in front of the right customer, at the right time. See if composable is a fit for your ecommerce by claiming your free Composable Commerce Audit from our partner Verse here.

In this episode, Adam is joined by Paul Archer from Duel, an expert in brand advocacy.  The conversation starts with an invitation to reflect upon brands that evoke a strong emotional connection in consumers. Together, they delve deep into the essence of brand advocacy, distinguishing between mere liking and loving a brand. They explore how certain brands cultivate a tribe or community, achieving a unique emotional resonance with their customers.  The conversation is enriched with discussions about the intricacies of brand narratives, the impact of advocacy on a business's culture, and practical steps to harness advocacy, ranging from grassroots efforts to large-scale initiatives. Key Takeaways: Emotion at the Core of Advocacy: Brands that transcend from being just a product to an emotional experience have successfully tapped into the power of advocacy. Paul provides insights into fostering this emotional relationship between brands and their customers. Narrative Clarity in Branding: Successful brands have a clear narrative about who they are, their purpose, what they support, and what they oppose. This clarity enables customers to identify with the brand's tribe and either join or differentiate themselves from it. Harnessing Advocacy: From founders using spreadsheets and making direct calls to implementing scalable strategies, Paul and [Host Name] discuss the spectrum of methods to utilize brand advocacy effectively. The Right Way to Grow is brought to you in partnership with our friends over at Bloomreach and Verse. Click here to explore the Bloomreach use case library and see how Bloomreach can support you, ensuring the right product is put in front of the right customer, at the right time. See if composable is a fit for your ecommerce by claiming your free Composable Commerce Audit from our partner Verse here.

In this episode, Adam is joined by Claudiu, the CEO of Videowise, a company at the forefront of leveraging video for e-commerce. Claudiu's passion for product and an obsession for video become the focal points of the conversation. The duo delves deep into the strategies behind effectively conveying a product's value proposition through video, maximising site conversions, and optimising shopper engagement. Claudiu sheds light on the strategic placement of video content on websites and the intricate details of interpreting video engagement analytics. He also shares a top tip about using these analytics for organic traffic and fostering cross-functional feedback to amplify the value derived from ads. Key Takeaways: Communicating Product Value: Video serves as a potent medium to enhance a product's value proposition. Claudio emphasised its role in bolstering site conversions and engaging shoppers Strategic Video Placement & Analytics: Determining where to position video content on a site can be a game-changer. Furthermore, understanding and interpreting video engagement analytics can provide invaluable insights to shape future strategies Cross-Functional Feedback: Claudiu introduces the concept of using video analytics with organic traffic. By integrating this feedback into the creative team's process, businesses can maximise the value they derive from their ads. A quick thanks to our partners Bloomreach and Verse. ⁠Click here to explore the Bloomreach use case library and see how Bloomreach can support you, ensuring the right product is put in front of the right customer, at the right time.⁠⁠⁠⁠⁠ ⁠See if composable is a fit for your ecommerce by claiming your free Composable Commerce Audit from our partner Verse here.⁠⁠

Technology and digital. Not the same thing.In this episode, Adam Callow unravels the term "new luxury" in a conversation with Luke from Commerce Thinking. Together, they explore the nuances that differentiate 'new luxury' from traditional luxury and dive deep into the realm of technology strategy tailored for such brands. Luke offers insight into the critical distinctions between technology and digital roles in businesses, emphasising their unique functions. The episode touches upon the importance of ERP (Enterprise Resource Planning) and culminates with a discussion on the "operator experience," a term that encapsulates the technological backbone of a business. Key Takeaways Understanding New Luxury: While luxury is a familiar term, "new luxury" introduces a fresh perspective. Luke, with his expertise at Commerce Thinking, sheds light on this evolving concept and its implications in the modern market Decoding Technology & Digital: Many brands mistakenly equate technology with digital. Luke delineates these two roles, especially at senior levels, highlighting the importance of recognising and utilising them distinctly for optimal business growth ERP and Operator Experience: The conversation ventures into the domain of ERP, weighing its significance for businesses. The term "operator experience" emerges as a novel way to envision the technological infrastructure underpinning a company The Right Way to Grow is brought to you in partnership with our friends over at Bloomreach and Verse. ⁠Click here to explore the Bloomreach use case library and see how Bloomreach can support you, ensuring the right product is put in front of the right customer, at the right time.⁠ ⁠See if composable is a fit for your ecommerce by claiming your free Composable Commerce Audit from our partner Verse here.

In this premier episode of "The Right Way to Grow Direct" hosted by Adam Callow, we're treated to a deep dive into the world of TikTok with special guest Dave Morrissey.  Together, they explore the unique ecosystem of TikTok, emphasising the importance of tailored creative strategies rather than a one-size-fits-all approach.  The duo delves into the nuances of creating content that resonates with the TikTok audience, prioritising a 'human-first' approach.  The episode also touches on the potential of the TikTok Shop and takes a sneak peek into what the future holds for the platform.  Adam concludes by attempting to get insights into a book that Dave is rumoured to be working on. Key Takeaways TikTok's Unique Landscape: While many brands may be tempted to repurpose content from other platforms, Dave Morrissey stresses the importance of creating bespoke content for TikTok that truly resonates with its user base The 'Human-First' Approach: In a digital age, it's crucial to craft content that connects on a human level. This episode sheds light on how brands can create relatable and engaging content for TikTok, steering clear of a generic approach TikTok Shop & The Future: The conversation takes a turn towards the emerging TikTok Shop feature and delves into the exciting prospects it holds. Dave also shares his enthusiasm about the platform's future developments The Right Way to Grow is brought to you in partnership with our friends over at Bloomreach and Verse. ⁠Click here to explore the Bloomreach use case library and see how Bloomreach can support you, ensuring the right product is put in front of the right customer, at the right time.⁠ ⁠See if composable is a fit for your ecommerce by claiming your free Composable Commerce Audit from our partner Verse here.

In this introduction to "The Right Way to Grow Direct," Ed Cox provides insights into the birth of two distinct podcasts under the "Right Way to Grow" banner. We introduce Adam Callow, the host of "The Right Way to Grow Direct." This shorter, more concise version of the main podcast aims to focus on the latest tactics in the DTC (Direct-to-Consumer) domain. Adam brings to the table his unique experiences, having seen the dynamics of business growth firsthand and having helmed another successful podcast. Key Takeaways: Two Podcasts, Distinct Focus: "The Right Way to Grow" and "The Right Way to Grow Direct" serve different purposes. While the former offers a comprehensive view on growth, the latter zeroes in on current strategies and tactics in the DTC realm The Challenges of Growth: Scaling a business is akin to a roller coaster ride—thrilling yet fraught with unpredictability. The podcast aims to guide listeners through the highs and lows of this journey, with insights from those who've navigated similar terrains Adam Callow's Introduction: A competitive individual with a rich history in the podcasting world and firsthand business growth experience, Adam is poised to share invaluable insights and tactics to win in the highly competitive DTC market. The Right Way to Grow is brought to you in partnership with our friends over at Bloomreach and Verse. ⁠Click here to explore the Bloomreach use case library and see how Bloomreach can support you, ensuring the right product is put in front of the right customer, at the right time.⁠ ⁠See if composable is a fit for your ecommerce by claiming your free Composable Commerce Audit from our partner Verse here.

In this inaugural episode of "The Right Way to Grow," Ed Cox, Chief Communication Officer at the Growth Foundation, and Richard Chapple, co-founder and Chief Growth Officer at the Growth Foundation, dive deep into the dynamics of business growth. Richard shares his experiences from the early days of Gymshark, and both delve into the intricate balance of achieving harmonious growth in a business. An airplane metaphor serves as a recurring theme, illustrating the importance of synchronised efforts across different functions of a business. Key Takeaways: Early Days of Gymshark: Richard reminisces about the high-energy environment of Gym Shark's initial phase, drawing comparisons with a lively sixth form common room The Growth Journey: Richard has witnessed the transformation of businesses from the £10m+ turnover range to the £500m space, granting them the coveted unicorn valuation. This episode sheds light on patterns recognised during this scaling process Getting Growth Right: Achieving growth isn't solely about expansion. It's about ensuring every foundational aspect of your business - branding, trading, product, CRM, and people - works in tandem. The airplane metaphor encapsulates this idea, emphasising that all parts of a business must function collaboratively for straight and purposeful flight The Right Way to Grow is brought to you in partnership with our friends over at Bloomreach and Verse. ⁠Click here to explore the Bloomreach use case library and see how Bloomreach can support you, ensuring the right product is put in front of the right customer, at the right time.⁠ ⁠See if composable is a fit for your ecommerce by claiming your free Composable Commerce Audit from our partner Verse here.

Growing a business can be an absolute nightmare; One minute you’re flying high, next it feels like the wheels are coming off. It’s thrilling, scary, unpredictable and whether you’re a start-up or a turning over £100m plus – growth is really, really easy to get growth wrong.  So we’ve made The Right Way to grow podcast. This is a podcast with hosts and guests who’ve seen growth first hand. They can spot the pitfalls and opportunities they’re going to share their ideas and experiences with you. If you’re growing a business, want to grow a business, or are having trouble growing your business - The right way to Grow is the one place to come to find out how to get growing by getting all your foundations working perfectly together. So if you’re currently listening to hundreds of different podcasts to try and find the nuggets and hidden gems, we’re about to save you a tonne of time.  Every month, we’ll be doing a deep dive into a big question around growth with some very special guests. And every week, we’ll fill you in on the latest hot developments in the world of eCommerce and growth. Because that stuff changes every week, right?