What's the Problem?

Winegrowing, done properly, is quite unreasonable. A ballerina, spinning gracefully on their toes until they bleed, is quite unreasonable. Sailing past the horizon in a hollowed-out log with no certain aim but to go “there”, is quite unreasonable. Existence itself sometimes feels quite unreasonable. It is the varying degrees of this absurd and hazardous itch that pulled us from the Savannah and into outer space. The vast majority of us though, quite reasonably, seek stability: maximizing control to minimize risks. However, there are from time to time some strange few that seem disinhibited by prudence, cajoled by propriety and harassed by convention. They cross live wires just to make a light. Some leave little more than a mess, most leave nothing at all. But in those exceedingly rare instances where the alignment of things is just so, these sparks of innovation provide new sources of energy that fuel incalculable inspiration, pushing and pulling us out of stagnations we likely did not recognize, and opening new horizons to explore.Wine has been fortunate to attract a share of radicals and lunatics sufficient to produce relevance over millennia, but they are by no means guaranteed. Some calls go unanswered. Imagine if Punk had not existed in response to Disco. Randall Grahm’s Kantian critique of Purely Pragmatic Winegrowing has reoriented the pursuit as infinite game, effectively setting the goalpost in a dimension that will take generations to fully understand.As everything only means whatever meaning we give, looking for it is the obligation we are afforded as (mostly) self-aware beings. That Randall works so hard to articulate the purpose of his actions is evidence that he is looking for it himself, and is itself an exercise to be taken seriously. However, his work has promulgated, in an industry that often struggles under the weight of its own self-seriousness, a rare sensibility of playful yet precise intent wherein seriousness is the only fatal error. We need more Randall Grahms in the world. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Matt Hardin is a sixth-generation Napa Valley farmer whose roots in viticulture trace back to 1849, when his family first began farming in Pope Valley. After earning his degree from Cal Poly, San Luis Obispo, he joined Barbour Vineyard Management, eventually becoming a partner, before launching his own company, Hardin Vineyard Management, in 2021. Today, he oversees some of Napa Valley’s most prestigious vineyard sites, farming vine by vine with a focus on sustainability, precision, and respect for terroir.In addition to his vineyard management work, Matt is a vintner and co-founder of several acclaimed wine brands. He is a partner in Caterwaul Wines, where he collaborates with winemaker Thomas Rivers Brown on Cabernet Sauvignon sourced from carefully chosen Napa Valley vineyards. He also owns Matthew Wallace Wines, a project that allows him to showcase the character of sites he farms under his own label. His family name is also tied to Hardin Wines, a Napa Valley Cabernet project that has earned a loyal following for its quality and approachability.Balancing heritage with innovation, Matt brings a deep respect for Napa’s farming traditions while pushing forward viticultural practices that protect the land for future generations. His reputation as both a vineyard manager and vintner reflects his belief that great wine begins with meticulous farming and a dedication to place. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Robin Daniel Lail is a name is synonymous with heritage, excellence, and innovation in American winemaking. Born and raised among the vineyards of Inglenook, founded in 1879 by her great-granduncle, Gustave Niebaum, Robin was steeped early in the traditions of fine winemaking. As founder and owner of Lail Vineyards (established in 1995), she carries forward a family legacy rooted in one of California’s most storied wine estates.After earning her degree from Stanford University in 1962, Robin’s path led her into the wine world formally in 1977, where she began working under Robert Mondavi, who became a mentor. During her tenure, she played a central role in creating the first Auction Napa Valley, an event that continues to shape the region’s philanthropic and wine culture.In the early 1980s, Robin co-founded two influential wine estates: Dominus with Christian Moueix in 1982, and Merryvale Vineyards in 1983 with Bill Harlan. She served as President of Merryvale for twelve years, helping to establish it among Napa’s foremost producers. In 1995, alongside her daughters Erin and Shannon, Robin launched Lail Vineyards, a venture that unites her family’s deep traditions with a modern vision.Beyond her winemaking, Robin is celebrated for her role in building Napa Valley’s identity — through philanthropy, sustainable practices, and fostering community among vintners. She is honored not only for preserving her family’s legacy, but for embodying the belief that quality, authenticity, and respect for the land define what Napa wine can and should be. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Dr. Richard Peterson is one of California’s most influential post-Prohibition winemakers, blending scientific rigor with creative innovation to help shape the modern wine industry. Born in Iowa during the Great Depression, he went on to earn a Ph.D. in agricultural chemistry from UC Berkeley in 1958 before beginning a transformative career at E. & J. Gallo Winery as Research Director.In 1968, the legendary André Tchelistcheff recruited Peterson to Beaulieu Vineyards, where he served as Winemaker for six vintages. He later became CEO of The Monterey Vineyard and, in 1986, took the helm at Atlas Peak Vineyards in Napa Valley. Beyond leadership roles, Peterson was an inventor whose contributions became industry standards: he demonstrated that topping barrels was unnecessary if handled correctly, designed the ubiquitous steel barrel rack, and introduced the “bung-and-roll” method to prevent barrel bungs from drying out. His innovations reflected a philosophy he often called “common sense winemaking,” the title of his influential column in Wines & Vines magazine during the 1970s.Peterson also developed his own label, Richard G. Peterson Wines, focusing on Pinot Noir and Brut Rosé, and remained active in Napa Valley through consulting, teaching, and writing. In 2015, he published his autobiography The Winemaker, chronicling both his personal journey and the rebirth of California wine after Prohibition. His archives, preserved at the UC Davis Library, document a lifetime of curiosity, experimentation, and leadership. A visionary, Peterson’s legacy endures not only in the wineries he guided but in the technical practices that became integral to winemaking around the world. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

James Conaway, born in Memphis, Tennessee, is an acclaimed author and journalist whose work has left an indelible mark on both American letters and the cultural history of wine country. Educated at the University of North Carolina, Southwestern at Memphis, and Stanford University, where he was a Wallace Stegner Fellow in creative writing, Conaway began his career as a reporter for the Times-Picayune in New Orleans, and his early experiences in the newsroom shaped the sharp observational style that would define his later books and essays. He went on to serve as a wine critic for the Washington Post and an editor at Harper’s Bazaar before dedicating himself to a life of freelance writing.Conaway is perhaps best known for his trilogy on Napa Valley: Napa: The Story of an American Eden (1990), The Far Side of Eden (2002), and Napa at Last Light (2018). Together, these works chronicle the transformation of Napa from a patchwork of small family farms to a global luxury destination, while also questioning the environmental and social costs of its rise. His candid portrayals of power struggles, land use battles, and the commercialization of wine earned him both acclaim and criticism within the wine industry.In addition to his books, Conaway has contributed essays and reportage to The New York Times Magazine, The Atlantic, Harper’s, The New Republic, Gourmet, Smithsonian, and National Geographic Traveler, among many others. His fiction includes The Big Easy, a novel drawn from his experiences as a crime reporter in New Orleans, and Nose, a satirical mystery set in Northern California’s wine country. Residing between Washington, D.C., and California, Conaway continues to write and reflect on the intersections of culture, landscape, and human ambition. His papers, including original Napa Valley notebooks, are archived at the UC Davis Wine Library, underscoring his lasting influence as one of the foremost chroniclers of America’s wine country and its broader environmental and cultural narratives. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Priscilla Hennekam is a Brazilian-born, Adelaide-based wine consultant and founder of Hennekam Wine Consultancy. With over a decade of experience in the international wine industry, she helps producers and organizations adapt to changing markets by focusing on communication, consumer engagement, and forward-looking strategies.She is the creator of “Rethinking the Wine Industry,” a global community that shares ideas, challenges assumptions, and brings together voices from across 65 countries. Through her writing, podcasting, and speaking engagements, Priscilla explores how the wine world can move beyond scores and tasting notes to embrace a more emotional, inclusive, and story-driven approach.Priscilla inspires both industry professionals and wine lovers to think differently about the way wine is presented and enjoyed. Whether leading discussions on innovation, consulting with wineries, or engaging her thousands of readers and listeners, she champions a vision of wine as a bridge between people, cultures, and idea This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Lamberto Frescobaldi is the President of Marchesi Frescobaldi, one of Italy’s most historic and influential wine families, with a legacy that spans over 700 years and 30 generations. Born into this lineage of Tuscan nobility, Lamberto was immersed in the world of viticulture from an early age. He studied Agricultural Sciences at the University of Florence and later completed a Master’s degree in Viticulture at the University of California, Davis, equipping him with both traditional knowledge and modern scientific expertise.Under his leadership, the Frescobaldi group has expanded its portfolio while staying rooted in its commitment to terroir and authenticity. Lamberto has overseen the growth and innovation of iconic estates such as Tenuta Luce in Montalcino, Ornellaia in Bolgheri, and Gorgona—the only vineyard in the world run by inmates on a prison island, in partnership with the Italian government. His approach balances sustainability, social responsibility, and premium winemaking, and he has played a key role in reinforcing Tuscany’s global reputation for fine wine.Lamberto is known not only for his stewardship of the family business but also for his forward-thinking vision in the broader wine industry. A vocal advocate for environmental stewardship, he has implemented biodiversity programs, reduced chemical use in vineyards, and invested in renewable energy across Frescobaldi properties. With a rare combination of tradition and innovation, Lamberto Frescobaldi continues to shape the future of Italian wine while honoring the weight of his family’s extraordinary legacy. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Jason Haas is a second‑generation proprietor of Tablas Creek Vineyard in Paso Robles, California, where he serves as Partner and General Manager. Raised immersed in the wine world, Haas accompanied his father, Robert Haas, the founder of Vineyard Brands and co‑founder of Tablas Creek, on numerous buying trips to Europe.Under his stewardship, Tablas Creek has continued to flourish as a benchmark for Rhône‑style wines in California. Haas has taken the winery’s sustainability mission to new heights, guiding it through certifications including biodynamic farming and, most notably, becoming the first U.S. winery to earn Regenerative Organic Certified status.In addition to his role at the winery, Haas has played influential leadership roles within the industry. He served as president of the Rhone Rangers, contributed on the boards of Free the Grapes and the Paso Robles Wine Country Alliance, and has been recognized by peers as the 2015 Paso Robles Wine Country Industry Person of the Year and the 2017 San Luis Obispo County Wine Industry Person of the Year. In 2022, Food & Wine Magazine honored him as a Drinks Innovator of the Year.Beyond the vineyards, Haas has established himself as a prolific writer and speaker. His articles have been published in Wine Business Monthly, Wines & Vines, Decanter, and others. As principal author of the Tablas Creek blog, which has been nominated eight times and won twice for Wine Blog Awards’ “Best Winery Blog”, he combines thoughtful commentary with a commitment to education and transparency. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Michael Osborn is a pioneering entrepreneur and respected leader in the American wine industry, best known as the founder of Wine.com, the largest online wine retailer in the United States. With a career that spans more than two decades at the intersection of technology and wine, Osborn has played a pivotal role in reshaping how consumers discover, purchase, and connect with wine.He launched the company in 1998 under the name eVineyard, driven by a vision to make wine more accessible and the buying experience more intuitive through the power of e-commerce. By 2001, he had acquired the Wine.com domain and began building what would become the most recognized digital wine retailer in the country. As Vice President of Merchandising, Osborn led Wine.com's product strategy and brand partnerships, curating an extensive catalog of thousands of labels for a generation of online consumers.In 2025, after nearly three decades with Wine.com, Osborn was appointed Chief Executive Officer of Willamette Valley Vineyards, one of Oregon’s most celebrated wine producers. In this new chapter, he brings his strategic expertise and deep industry relationships to the world of production, with the goal of strengthening the winery’s national brand and advancing its mission of sustainability, hospitality, and quality. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Steve Matthiasson is a Napa Valley winemaker and viticulturalist whose influence has reshaped the conversation around California wine. Known for his restrained, elegant style and deep commitment to sustainable farming, he is both a celebrated producer and a trusted vineyard consultant to some of the region’s most respected estates. Alongside his wife Jill, he founded Matthiasson Wines in 2003, creating a label defined by its freshness, balance, and reverence for both classic and unusual grape varieties.With a background in philosophy and horticulture, Matthiasson brings a thoughtful, agriculture-first approach to winemaking. His early work in integrated pest management and organic viticulture helped lay the foundation for California’s sustainable winegrowing movement. In fact, he co-authored the influential Lodi Winegrower’s Workbook, which became a blueprint for the state’s environmental standards in viticulture. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Michael Juergens is the founder of the Bhutan Wine Company and the visionary behind the development of Bhutan’s nascent wine industry. A longtime wine expert, certified sommelier, and Master of Wine candidate, Juergens began his journey in wine over three decades ago. By day, he is a senior partner at Deloitte, where he leads the firm’s Winery Solutions & Services practice, advising some of the world’s most prestigious wineries. But it was a 2016 visit to Bhutan—originally for a marathon—that set him on a new path. Surprised to find no vineyards in a country with ideal growing conditions, Juergens began exploring the possibility of cultivating wine grapes in the Himalayan kingdom.In 2019, after extensive research, local collaboration, and a green light from the Bhutanese government, he planted the country's first vineyards. Today, the Bhutan Wine Company farms nine vineyard sites across elevations ranging from 500 to over 9,000 feet, experimenting with varietals including Chenin Blanc, Pinot Noir, Cabernet Sauvignon, and Riesling to discover what best expresses Bhutan’s unique terroir. In 2023, the company released its inaugural vintage, a micro-release called “First Barrel,” which fetched international attention when a single 7.57L bottle was auctioned at Bonhams for $18,750.Juergens has been outspoken about building Bhutan’s wine industry with integrity, aligning with the country’s Gross National Happiness ethos by focusing on sustainability, community development, and cultural integration. Beyond the vineyards, he has also launched Bhutan Wine Co. initiatives that support local employment, cooperage, and food and beverage programs tied to wine culture. In 2025, the company will release its first commercial wine and open a wine bar and tasting room in Thimphu. His efforts have positioned Bhutan as a remarkable new voice in the world of wine. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Heidi Peterson Barrett is one of the most influential and celebrated winemakers in California, widely recognized for her pivotal role in shaping the cult wine movement of Napa Valley. Born in Berkeley and raised in the Napa Valley, Barrett is the daughter of Dr. Richard Peterson, a respected winemaker, and Diane Peterson, an artist and musician. This unique combination of science and art formed the foundation of her winemaking philosophy. She began working in vineyards as a teenager and went on to earn her degree in Fermentation Science from UC Davis, one of the few women in her graduating class.At just 25 years old, Barrett became the head winemaker at Buehler Vineyards, where her talent quickly drew critical acclaim. She launched her consulting career in 1988 and began working with Screaming Eagle, where she produced the now-legendary 1992 Cabernet Sauvignon, another 100-point wine that cemented her place in wine history. A six-liter bottle of that vintage famously sold at auction for $500,000.Over the course of her career, Barrett has crafted wines for some of Napa Valley’s most prestigious labels, including Paradigm, Grace Family, Amuse Bouche, Kenzo Estate, Lamborn Family, and Fantesca. She is also the founder and winemaker of La Sirena, her personal label known for expressive, small-lot wines that reflect her signature style: elegance, balance, and approachability. In addition to La Sirena, she collaborates with her husband, Bo Barrett of Chateau Montelena, on the Barrett & Barrett label. With a career spanning over four decades, Heidi Barrett remains a visionary and enduring force in the world of wine. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Hunter Rudd is a wine entrepreneur redefining how consumers discover and connect with wine. As CEO and co-founder of Wine Dispensary and Somm Says, he blends digital strategy, personalized service, and tech-driven tools to create accessible, engaging wine experiences for modern drinkers. At Wine Dispensary in Denver, he leads a team focused on delivering deeply personalized service, curated selections, and cutting-edge ecommerce solutions. Through Somm Says, he merges technology and storytelling to guide customers through the world of wine with approachable games that make winetasting fun.A former U.S. Army Green Beret with three Bronze Stars and a Purple Heart, Hunter brings mission-driven focus and precision to every venture. After earning his MBA from Duke University’s Fuqua School of Business, he turned his focus to the beverage world, building businesses that marry digital marketing, advanced data analytics, and hospitality. He collaborates with philanthropic initiatives like the RMA Children’s Foundation and serves as a vocal advocate for veteran transition and entrepreneurship. Based in Denver, his work is rooted in community, education, and a belief that wine should be approachable, not intimidating. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Jane Anson is one of the world’s foremost authorities on Bordeaux wine. A celebrated wine writer, author, and critic, she spent nearly two decades living in Bordeaux, where she became the first woman to write a definitive book on the region, Inside Bordeaux, widely regarded as a benchmark reference for professionals and enthusiasts alike.A former long-time correspondent for Decanter, Anson has contributed to publications such as The Guardian, The Financial Times, and Wine Enthusiast. She holds a Diploma from the Wine & Spirit Education Trust and trained in wine tasting at the prestigious Faculty of Oenology at the University of Bordeaux.In 2021, she launched JaneAnson.com, an independent subscription-based platform offering in-depth wine writing, reports, and tasting notes. Her work is known for its precision, deep context, and ability to capture the nuances of terroir and winemaking philosophy. Jane Anson is a vital voice in modern wine journalism, and deeply engaged with the evolution of fine wine. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Chinedu Rita Rosa is a Nigerian-born, Bordeaux-based wine consultant and entrepreneur transforming the relationship between European wines and African markets. After beginning her career in banking, she entered the wine world through her late husband’s import business in Lagos. In 2016, she moved to France and founded Vines by Rosa, a consultancy focused on bringing European wines to Africa with cultural sensitivity, pairing them with traditional dishes like jollof rice and egusi to redefine wine appreciation on the continent.Faced with industry resistance, she carved out her own space, creating the Bordeaux Mentor Week to support underrepresented wine professionals and launching the Bordeaux Business Network to empower Black and minority entrepreneurs. Through her work, Chinedu is reshaping a global narrative, bridging continents, and championing a more inclusive future for the wine industry. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Michel Rolland is one of the most influential figures in modern winemaking. A celebrated oenologist and consultant, Rolland has helped shape the style and success of hundreds of wineries around the world, from his native Bordeaux to Napa Valley, Mendoza, Tuscany, and beyond. His career has spanned more than five decades and has left an indelible mark on the global wine industry.Born in 1947 in Libourne, in the heart of Bordeaux’s Right Bank, Rolland was raised in a winemaking family. He studied oenology at the University of Bordeaux, where he was mentored by the legendary Émile Peynaud. Rolland is best known for his role in modernizing vineyard and cellar practices. His consulting work has been widely praised by critics, especially during the height of Robert Parker’s influence, and has been emulated across the globe.In addition to his consulting, Rolland owns several estates in Bordeaux, including Château Le Bon Pasteur in Pomerol and Château Fontenil in Fronsac, as well as international ventures such as Clos de los Siete in Argentina. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Magalie Dubois, Ph.D. is an Assistant Professor of Wine Economics & Marketing at the Burgundy School of Business’s School of Wine & Spirits in Dijon, France. She holds a Master’s degree and earned her Ph.D. in Economics from the University of Bordeaux, concentrating on experimental economics and wine consumer behavior .A recognized member of the European Association of Wine Economists, Magalie contributes cutting-edge research on viticulture, pricing strategies, quality signaling, and digital wine trends. Her academic output includes peer‑reviewed articles, conference presentations, and expert interviews on topics such as geographic indications, natural wine economics, and digital recommendation systems. She blends rigorous academic research with dynamic classroom leadership and real‑world innovation. Her work spans economics, digital tools, sustainable tourism, and education, making her a key influencer shaping the future of global wine markets and experiences. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Esther Mobley is an award-winning wine journalist and the Senior Wine Critic at the San Francisco Chronicle, where she has been covering wine, beer, and spirits since 2015. Mobley is widely recognized for her in-depth reporting on the wine industry, with a particular focus on the business, culture, and environmental challenges facing California winemakers today.Mobley began her career in wine after studying English literature at Smith College and completing harvest internships in Napa Valley and Argentina. She went on to work at Wine Enthusiast and Wine Spectator, where she developed a strong foundation in wine writing and industry analysis. Her work has earned numerous accolades, including the prestigious Feature Writer of the Year award at the Louis Roederer International Wine Writers’ Awards. She has also been honored by the Society for Features Journalism, the Association of Food Journalists, and the California News Publishers Association for her reporting. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Sonal Holland is India’s first and only Master of Wine, and one of the most influential figures in the country’s wine industry. With a career spanning education, media, retail, and consulting, she has played a pivotal role in shaping India’s modern wine culture. After earning her MW in 2016, she founded the Sonal Holland Wine Academy, offering world-class wine education to aspiring professionals and enthusiasts across the country.She is also the founder of the India Wine Awards, which recognize excellence in wines available in the Indian market and has launched ventures such as Vine2Wine retail stores and SoHoWines, making wine more accessible and engaging for Indian consumers. A former hospitality executive, international wine judge, and TEDx speaker, Holland frequently appears in major media outlets and leads conversations around wine appreciation, industry growth, and consumer trends. Her work continues to elevate India’s presence on the global wine stage. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Felicity Carter is an acclaimed wine journalist, editor, and speaker with a global reputation for her deep understanding of the wine industry. She currently serves as Editorial Director of ARENI Global, a London-based think tank focused on the future of fine wine. Previously, she was editor-in-chief of Meininger’s Wine Business International, where she transformed the magazine into a leading global trade publication with readers in over 35 countries.In 2021, she became the founding Executive Editor of The Drop at Pix, a digital wine discovery platform recognized by the Wall Street Journal as one of the most trusted sources for wine online. Carter also created the Drinks Insider podcast and consultancy, exploring the intersection of wine, business, and health.Her writing has appeared in The Guardian US, Decanter, and VinePair, among others, and she is a regular speaker and judge at international events like ProWein and the MUST Wine Summit. With a career spanning continents and platforms, Carter is widely regarded as one of the most influential voices in the modern wine world. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Paul Mabray is a pioneering figure in the wine industry, renowned for his innovative integration of technology and digital strategies into wine marketing and sales. With over two decades of experience, he has consistently been at the forefront of digital transformation within the sector. In 2002, he founded Inertia Beverage Group, which later evolved into WineDirect.com, a company that revolutionized winery e-commerce by enabling direct-to-consumer sales.Continuing his commitment to digital innovation, Mabray established VinTank.com, a social media monitoring and customer relationship management platform tailored for the wine industry. VinTank analyzed millions of online wine conversations daily, providing wineries with valuable insights into consumer behavior and preferences.In recent years, Mabray served as the CEO of Pix.wine, a wine discovery platform aimed at connecting consumers with wines suited to their tastes. Currently, he leads a new Alc-Beverage startup, set to launch publicly in January 2026, focusing on further integrating technology into the wine industry.Beyond his entrepreneurial ventures, Mabray is a respected thought leader and educator. He shares his insights through his Medium blog and Substack newsletter, "Transforming Wine," where he discusses the intersection of wine and technology. He is also a frequent speaker at industry conferences and has been a guest lecturer at institutions such as UC Berkeley’s Haas School of Business and UC Davis. Paul Mabray's career reflects a steadfast dedication to modernizing the wine industry, leveraging digital tools to enhance consumer engagement and streamline operations. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Madeline Puckette is a James Beard Award-winning wine expert, author, and co-founder of Wine Folly, the leading digital platform that simplifies wine education for consumers and professionals alike. With a background in graphic design and music, Madeline brings a unique, visual approach to wine communication, making complex topics accessible and engaging.She is the co-author of the best-selling books Wine Folly: The Essential Guide to Wine and Wine Folly: Magnum Edition, which have become modern classics in wine education. Through infographics, maps, and data-driven insights, her work has helped millions of people around the world better understand wine and feel more confident exploring it.Madeline has been named one of the "Top 40 Under 40 Tastemakers" by Wine Enthusiast and continues to influence the way wine is taught and talked about through innovative content, industry partnerships, and speaking engagements across the globe. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Paul Caputo is a UK-based wine writer, critic, and entrepreneur, widely recognized for his expertise in Italian and Balkan wines. He is the founder of Vinorandum, a comprehensive digital platform offering in-depth guides and reports on wine regions, grape varieties, and producers worldwide. Caputo's writing has been featured in esteemed publications such as Forbes, Decanter, Food & Wine, and Club Oenologique.An accomplished wine judge, Caputo has served on panels at numerous international competitions, including Mundus Vini, Concours Mondial de Bruxelles, and 5StarWines in Verona, where he has also been a panel chairman. In recognition of his contributions to wine journalism, Caputo has received accolades such as the Millesima Blog Award and the Hungarian Wine Writing Award.Beyond writing and judging, Caputo is actively involved in wine education and tourism. He holds the title of Italian Wine Ambassador from the Vinitaly International Academy and has been a guest speaker at industry conferences like Wine2Wine. Through his multifaceted career, Paul Caputo continues to influence the global wine community, offering insights and fostering appreciation for diverse wine cultures. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Dr. Laura Catena is a fourth-generation Argentine vintner, physician, and author, renowned for her pivotal role in elevating Argentine wine, particularly Malbec, on the global stage. Born in Mendoza in 1967, she is the daughter of Nicolás Catena Zapata, a key figure in modernizing Argentina's wine industry.Catena pursued her undergraduate studies in biology at Harvard University, graduating magna cum laude in 1988, and earned her medical degree from Stanford University. Balancing her passions, she has maintained a dual career as an emergency physician in San Francisco and as the managing director of Bodega Catena Zapata, her family's historic winery founded in 1902. In addition to leading Catena Zapata, she established her own labels, Luca and La Posta, and co-founded Domaine Nico, a winery specializing in high-altitude Pinot Noir.In 1995, Catena founded the Catena Institute of Wine, aiming to advance viticultural research and preserve Argentina's rich winemaking heritage. Her contributions have earned her numerous accolades, including being named "Woman of the Year" by The Drinks Business Awards in 2022 and receiving the "Old Vine Hero Award" in 2023 for her commitment to preserving old vine Malbec. In 2023, she was appointed Honorary President of the Wine & Spirit Education Trust (WSET).An accomplished author, Catena has penned several books, including "Vino Argentino," "Gold in the Vineyards," and "Malbec Mon Amour," co-authored with winemaker Alejandro Vigil. Her multifaceted career and dedication to both medicine and winemaking have solidified her reputation as a leading figure in the global wine community. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Dave Phinney is a visionary winemaker and creative force in the global wine industry, renowned for his bold blends, provocative label designs, and entrepreneurial spirit. He is best known as the founder of Orin Swift Cellars and the creator of The Prisoner, two brands that have redefined modern California winemaking. In 1998, he launched Orin Swift Cellars with just two tons of Zinfandel and a dream. His breakout moment came in 2000 with The Prisoner, a Zinfandel-based blend featuring a striking Goya-inspired label that captivated consumers and critics alike.Over the years, Phinney built a portfolio of cult-favorite wines under Orin Swift, including Papillon, Machete, and 8 Years in the Desert. His distinctive approach—combining bold, expressive wines with edgy, art-driven packaging—earned him a loyal following and industry acclaim. In 2016, he sold Orin Swift to E. & J. Gallo, but continues to lead its creative direction. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Rob McMillan is a leading authority in the U.S. wine industry, renowned for his deep insights and influential analyses. As the Executive Vice President and Founder of Silicon Valley Bank's Wine Division, he has played a pivotal role in shaping the financial landscape of the fine wine sector.With over 35 years in banking—more than 25 of which have been with Silicon Valley Bank—McMillan has held several key positions, including Division Manager of the Wine Group and Executive Manager of the Commercial Division. His leadership has been instrumental in establishing the Wine Division as a premier provider of financial services to the U.S. fine wine business.McMillan is best known for authoring the annual State of the Wine Industry Report, a highly regarded publication that offers comprehensive analyses and forecasts for the wine sector. His expertise is widely sought after by winery owners, journalists, entrepreneurs, and investors, and he is a frequent speaker at industry events both domestically and internationally. His contributions have earned him recognition as one of the Top 50 Most Influential People in the U.S. wine industry. There are few better suited to answer the question "What's the Problem?" This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Professor Larry Lockshin is a globally recognized expert in wine marketing and consumer behavior, with a distinguished academic and industry career spanning over three decades. He is Emeritus Professor of Wine Marketing at the Ehrenberg-Bass Institute for Marketing Science, University of South Australia, where he previously served as Head of the School of Marketing . His research focuses on consumer choice behavior, packaging, retail marketing, and sustainability within the wine industry. He has published over 100 academic articles and more than 250 trade articles and is the author of the book This Little Pinot Went to Market: A Guide to Wine Marketing . He is also a regular columnist for Australian Wine Business magazine and the Wine and Viticulture Journal . Through his academic leadership and applied research, Professor Lockshin has significantly influenced both scholarly understanding and practical strategies in global wine marketing. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Virginie Boone is a seasoned wine writer and reviewer based in Sonoma County, California. She began her career in 1997 with Lonely Planet, contributing to travel guidebooks covering regions such as South America, Northern California, France, and the Deep South of the United States. Transitioning to wine journalism, Boone wrote for the Santa Rosa Press Democrat, focusing on California's wine industry. In 2010, she joined Wine Enthusiast as a contributing editor, where she reviewed and reported on Napa and Sonoma wines for over a decade, assessing more than 30,000 wines during her tenure. In 2024, Boone became a senior editor at JebDunnuck.com, taking on the role of reviewing wines from Washington State and other regions. She is also the author of "Napa Valley and Sonoma: Heart of California Wine Country," and continues to contribute to various publications, sharing her insights on wine, food, and travel. Through her conversation on "What's the Problem?" She aims to answer the question of Media's role in the current state of the wine industry. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Cathy Huyghe is a respected journalist, entrepreneur, and wine industry thought leader. She is the co-founder and CEO of Enolytics, a data-driven company that provides business intelligence for the wine industry, helping producers and marketers better understand consumer behavior. Cathy is also a regular columnist for Forbes, where she writes about the intersection of wine, technology, and business. Known for her thoughtful, incisive writing, she is the author of Hungry for Wine: Seeing the World through the Lens of a Wine Glass, which blends travel, storytelling, and personal insight. A Harvard graduate and TEDx speaker, Cathy is widely recognized for advancing conversations about innovation, inclusivity, and sustainability in the wine world.In addition to her work as a writer, she is the co-founder and CEO of Enolytics, a pioneering company that brings big data solutions to the wine industry. Under her leadership, Enolytics has transformed how wine businesses harness consumer insights, using advanced analytics to drive smarter marketing, sales, and strategic decisions. Cathy’s work bridges the gap between tradition and technology, empowering producers and brands to better understand and engage their audiences. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Charles Smith is an acclaimed American winemaker best known for crafting bold, expressive wines that reflect the unique terroir of Washington State. Originally a music manager for rock bands, Charles transitioned to winemaking in the late 1990s, founding K Vintners in Walla Walla in 1999. His unconventional approach and commitment to quality quickly earned him recognition, with signature labels like Kung Fu Girl Riesling and The Velvet Devil Merlot gaining cult status. Named Winemaker of the Year by Wine Enthusiast in 2014 and Food & Wine in 2009, Charles continues to shape the wine industry with his creative vision, approachable wines, and distinctive branding. A vocal advocate for organic farming and native yeast fermentation, he has built a loyal following drawn to both his wines and his philosophy. His commitment to authenticity—both in the vineyard and in the marketplace—has resonated widely, underscoring a broader shift toward transparency and originality in the wine world. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Julien Fayard is a renowned winemaker based in Napa Valley, known for crafting elegant, terroir-driven wines. Originally from France, he gained extensive experience working with esteemed Bordeaux wineries, including Château Lafite Rothschild. After moving to California, he became a sought-after consulting winemaker, collaborating with numerous prestigious wineries. He is the founder of Fayard Winemaking and oversees several boutique wine projects, emphasizing precision, balance, and expression of place. His expertise spans across various varietals, particularly Cabernet Sauvignon, and he is recognized for his commitment to sustainable viticulture and innovative winemaking techniques. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Dr. Hoby Wedler is a chemist, entrepreneur, and sensory expert renowned for his work in inclusive design, sensory literacy, and the intersection of science and sensory perception. Born blind, he earned a Ph.D. in organic chemistry from the University of California, Davis, and has dedicated his career to enhancing how people experience the world through their non-visual senses. Wedler is best known for his work in the wine and food industries, where he develops unique sensory experiences that encourage people to appreciate taste, aroma, and texture in innovative ways. He has collaborated with top wineries, brands, and businesses to create accessible and immersive experiences that bridge the gap between science and sensory engagement. In addition to his work in wine and food, Wedler is an advocate for accessibility and inclusion, helping companies design products and experiences that cater to all individuals, regardless of ability. His contributions have earned him recognition, including being named a Forbes 30 Under 30 honoree and receiving accolades for his work in entrepreneurship and sensory education. You can find him on instagram at @hobywedler, Tik Tok as @hobywedler, and LinkedIn as Dr. Hoby Wedler. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Kelli A. White is a distinguished sommelier, wine educator, and award-winning author. Her seminal work, Napa Valley, Then & Now (2015), offers an in-depth exploration of Napa Valley's history, wineries, and vintages, and has garnered multiple accolades, including the IACP award for Best New Wine, Beer, or Spirits Book. She has also contributed to The World Atlas of Wine, The Oxford Companion to Wine, and the Académie du Vin Library series, including On California, On Champagne, and the forthcoming On Burgundy. In 2013, she was recognized as one of Food & Wine magazine's top ten sommeliers in the United States. In her role as Director of Education at The Wine Center at Meadowood in Napa Valley, White is dedicated to advancing wine education. Her prior experience includes serving as a senior staff writer at GuildSomm. Beyond writing, White co-founded the wine brand Houndstooth in 2011 and has appeared in the documentary Somm II: Into the Bottle. Her commitment to wine education and communication continues to shape the industry, inspiring both novices and seasoned professionals alike. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Peter Mondavi Jr. is a third-generation Napa Valley vintner and co-proprietor of Charles Krug Winery, the oldest commercial winery in Napa Valley, established in 1861.Born in 1958 to Peter Mondavi Sr. and Blanche Mondavi, Peter Jr. was raised on the Charles Krug estate in St. Helena, California. From an early age, he and his brother Marc were immersed in the family business, performing tasks ranging from sanding fermenting tanks to working in the winery's laboratory and vineyards.Peter Jr. pursued higher education at Stanford University, earning a B.S. in Mechanical Engineering, an M.S. in Engineering Management, and later an M.B.A. His engineering background has been instrumental in modernizing winery operations, including implementing temperature control systems and optimizing facility layouts.As co-proprietor, Peter Jr. is dedicated to upholding the family's legacy of innovation and quality in winemaking. He emphasizes the importance of family heritage and sustainability in their operations. With such a legacy in the Napa Valley, he has an understanding of the problems the industry has faced over generations. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Tim Marson is a distinguished Master of Wine (MW) and Category Director at Wine.com, the United States' leading online wine retailer. In his role, he oversees the procurement of over 7,000 wines from France and Italy, ensuring a diverse and high-quality selection for customers. A graduate in Classics from Oxford University, Tim began his wine industry career in 1997. Tim's extensive experience includes roles with prominent UK wine merchants. In 2011, he relocated to Napa, California, to serve as Vice-President of Procurement at a direct-to-consumer online retailer. He later became Senior Buyer at Global Wine Co., where he sourced wines for notable partner wine clubs, including those of Williams-Sonoma and The New York Times. ​Since joining Wine.com in 2016, Tim has played a pivotal role in expanding the company's international wine portfolio, particularly focusing on selections from France and Italy. Tim Marson's career reflects a profound commitment to wine education and curation, significantly enhancing the offerings at Wine.com and enriching the experiences of wine enthusiasts nationwide. His knowledge of ecommerce and education might be the key for engaging the next generation of wine drinkers. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Marvin John "MJ" Towler, is a distinguished figure in the wine industry, celebrated for his extensive experience and engaging approach to wine education. MJ began his wine journey in 1997 at Acker Wines in New York City. By April 2000, he made history as the first African-American fine and rare wine auctioneer during Acker's $1.5 million spring auction at the Helmsley Park Lane Hotel. His career spans various facets of the wine business, including roles in retail, wholesale, auctions, and consulting. Notably, he served as Assistant Wine Director at Sparrow Wine & Liquor Co. in Hoboken, New Jersey, and later as the retail store manager and sommelier at the Montecito Wine Bistro in Santa Barbara, California. In October 2020, MJ launched "The Black Wine Guy Experience" podcast, which quickly ascended into the Top 20 in Apple's food category. The podcast features candid conversations with notable figures in the food and wine industry, reflecting MJ's unique ability to demystify wine in an approachable and entertaining manner. His contributions have earned him recognition in Imbibe's 2023 Imbibe 75 and Wine Enthusiast's Future 40 list of leading tastemakers and innovators. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

António Rios de Amorim is the Chairman and CEO of Corticeira Amorim, the world's largest cork producer. Born in 1967, he graduated from Birmingham University with a degree in International Commerce and pursued postgraduate studies in management at INSEAD, Stanford, and Columbia Universities, as well as in Oenology at the University of Bordeaux. In 1996, António was appointed Chief Executive of the cork stopper division of Amorim's industrial branch, and by March 2001, he ascended to Chairman and CEO of the entire cork operation. Under his leadership, Corticeira Amorim has emphasized research and development, investing in new plant development and vertical integration from raw material supply to finished products. In recognition of his contributions, he was awarded the Medal of Industrial Merit by the President of Portugal in January 2006. At it's core, Amorim continues to be the preeminent cork stopper supplier in the world. Through his work in corks stoppers, he has a unique, and often underappreciated perspective on the wine industry and it's challenges.Let us know what you think the problem is below! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Aaron Pott is a renowned Napa Valley winemaker celebrated for his expertise in crafting expressive, terroir-driven wines. With a deep-rooted passion for viticulture and a philosophy centered on letting the land speak through the bottle, Pott has established himself as one of the most respected vintners in California.His journey in wine began at the University of California, Davis, where he studied enology. His career took off in Bordeaux, where he honed his skills under Michel Rolland at Château Troplong Mondot in Saint-Émilion and later at Château La Tour Figeac. Upon returning to the U.S., Pott held influential winemaking positions at St. Clement and Quintessa before founding his own label, Pott Wine. Known for his poetic storytelling, his take on “What’s the Problem?” is both thought-provoking, and grounding. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Karen MacNeil is a renowned American author, journalist, wine educator, and consultant, celebrated for her profound influence in the wine industry. She is the only American to have received every major wine award in the English language, including the James Beard Award for Wine and Spirits Professional of the Year and the International Wine and Spirits Award as the Global Wine Communicator of the Year.Her seminal work, "The Wine Bible," first published in 2001, has sold nearly one million copies worldwide, solidifying its status as one of the best-selling wine books in the United States. Beyond writing, MacNeil has made significant contributions to wine education. She hosted the PBS series "Wine, Food and Friends with Karen MacNeil," for which she won an Emmy Award. Additionally, she served as the wine correspondent for NBC's "The Today Show." ​TIME Magazine once referred to her as "America’s Missionary of the Vine," highlighting her dedication to demystifying wine and making it accessible to a broader audience. Throughout her illustrious career, Karen MacNeil has been a trailblazer in the wine industry, inspiring and educating countless enthusiasts and professionals alike. If anyone is qualified to comment on the state of the wine industry, and how it is being reflected through the wine media, it is Karen. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Born and raised into a winemaking family in Burgundy, France, Pauline Vicard has dedicated over 15 years to the wine industry across Europe and internationally. Her early career included roles in the market research department of the Burgundy Wine Board and the French Embassy. She later founded a corporate wine events and education company in Lille, France. In 2015, she moved to London to lead the Wine Library at Clerkenwell London, a multifaceted design destination. This experience led her to co-found ARENI Global in 2018, an independent think tank focused on the future of fine wine, where she serves as Executive Director. Beyond her professional endeavors, Pauline is a WSET-certified educator, and Master of Wine student. Her thought leadership and deep roots in the wine industry inform a profound take on the issues that we face today. We want to hear from you! Join the conversation on “What’s the Problem?” This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Mike Wolf is a distinguished viticulturist renowned for his significant contribution to bringing ecologically focused farming practices to precision farming for some of the most highly-regarded wines in California. Raised just outside New York City, Mike earned a bachelor's degree in history from Alfred University in 1971 before moving to Ukiah, California in 1972, marking his initial foray into agriculture. In 1997 he founded Michael Wolf Vineyard Services, quickly gaining prominence as a thought leader for responsible farming practices in the high-end of the market. In recognition of his outstanding contributions, Mike was honored as the Napa Valley Grower of the Year in 2015 by the Napa Valley Grape growers. His profound commitment to excellence in all aspects of viticulture has solidified his reputation as one of Napa’s greats and his impact on the valley has been indelible. Known as a man of few words, when he speaks, we should all listen.Join the conversation on “What’s the Problem?” and let us know your thoughts! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

John Capone is the Executive Editor of Wine Enthusiast Magazine. He began his editorial career at Blue Magazine and has contributed to various publications, including New York Magazine, BlackBook, and San Francisco Magazine. In addition to his editorial work, Capone has hands-on experience in the wine industry, having worked multiple harvests in Northern California and serving as the marketing manager for Gundlach Bundschu Winery in Sonoma. His understanding of the role of journalism and critics and scores is a breath of fresh air for "What's the Problem?" We want to hear from you! Join the conversation about “What’s the Problem?” This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Andrew Jefford is a distinguished British wine writer and broadcaster, celebrated for his insightful and eloquent contributions to wine literature. With a career spanning several decades, he has become one of the most distinctive voices in the field. Jefford has been a regular contributor to Decanter magazine since 1988, where his monthly columns and features have garnered numerous accolades, including multiple Louis Roederer and Glenfiddich Awards. He also serves as a contributing editor at The World of Fine Wine, further solidifying his influence in the wine community. His latest book, Drinking with the Valkyries, published in late 2022, has received widespread acclaim. Beyond writing, he contributes as an academic advisor to The Wine Scholar Guild, sharing his extensive knowledge with enthusiasts and professionals alike. His answer to "What's the Problem?" went well beyond wine writing and highlighted some of the most important issues facing not just the industry, but humanity as a whole.We want to hear from you! Join the conversation about “What’s the Problem?” This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Jean-Charles Boisset is a French-American entrepreneur, winemaker, and the owner of Boisset Collection, a family-owned wine business that spans multiple generations and produces wines from 24 wineries located in some of the most prestigious regions in France and California. Born into a winemaking family in Burgundy, Jean-Charles developed a passion for wine at an early age and later moved to California, where he expanded his family's legacy by acquiring vineyards and wineries, including the iconic DeLoach Vineyards and Raymond Vineyards. Through his international and intergenerational view of the industry, he provides a unique take on the problems we face today.We want to hear from you! Join the conversation about “What’s the Problem?” This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Gino Colangelo is the Founder and President of Colangelo & Partners, a leading food and wine public relations agency. With a diverse background spanning advertising, retail, and international experience, Gino brings a unique perspective to the industry.Prior to founding C&P, Gino held leadership roles at Dentsu Communications and successfully ran his own retail business. He has extensive experience in developing and executing successful integrated marketing campaigns for renowned wine regions and brands worldwide, including Prosecco DOC, Wines of South Africa, and many more.We want to hear from you! Join the conversation about “What’s the Problem?” This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Russell’s fascinating path to becoming the most 100-point awarded winemaker in Napa started with a selling wine to grocery stores for Gallo. In the 1990s, he expanded his reach by writing a wine column for the Minneapolis Star Tribune, gaining access to some of California’s finest winemakers, many of whom would later mentor him. In 2004, he and his partner, Victoria De Crescenzo, founded Bevan Cellars which quickly gained an avid following amongst luxury wine collectors. As a skilled winemaker and consultant, Russell is deeply aware of the ongoing challenges facing the wine industry today. We want to hear from you! Join the conversation about “What’s the Problem?” This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Dr. Jan Krupp is a former internist who sold his practice in 1998 to pursue his dream of creating a great vineyard to rival that of Chateau Margaux and Ridge Montebello. He has been systematically planning the site and working the land ever since. He took his scientific background and added to it with a wealth of vineyard-specific wisdom from consultants, viticulturists, and winemakers to transform Stagecoach’s formidable terroir into a world-renowned vineyard. As a physician, he provides thoughtful insights into the neo prohibitionist movement we are facing currently, as well as the state of the industry as a whole.We want to hear from you! Join the conversation about “What’s the Problem?” This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Ric Forman is one of America's true wine pioneers, bringing to the country several of what are now considered industry standard practices in fine wine production. Over the decades, he has had a front seat to Napa's transformation from a small farming community to an international powerhouse, with his wines serving as the benchmark. His command and knowledge of the industry are profound and he delivers his thoughts about how we got where we are today and where he thinks we should go from here in no uncertain terms, there is no mystery as to why he is regarded as a living legend.We want to hear from you! Join the conversation about “What’s the Problem?” This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Both a winemaker, and beer brewer, Nile Zacherle has spent decades fermenting in the Napa Valley. As the founder of Mad Fritz Brewing Co, he focuses on growing their beers by malting and brewing with a ‘Farm to Foam’ approach. The sourcing of single variety barleys that are craft-malted with an origin, as well as hops and water sourcing defines the beer styles in what they call ‘Origin Beer’. His expertise in both the world of wine and beer provides him with perspective on the problem in the wine industry from a larger alcoholic beverage industry lens.We want to hear from you! Join the conversation about “What’s the Problem?” This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

Maryam Ahmed, founder of Maryam + Company, is a social impact entrepreneur, speaker, writer, and community builder who is making waves in the world of food and wine. Maryam is the creator and co-founder of the biannual Diversity in Wine Leadership Forum, which helps connect diversity initiatives in the wine industry to foster collaboration and problem solving among advocates and leaders. She also serves as an advisor to Black Wine Professionals and Bâtonnage Forum; a program advisor to the Wine Writers' Symposium; and is an active member of the San Francisco Chapter of Les Dames d’Escoffier. She has been awarded many accolades for her work in wine, including Wine Enthusiast’s Future 40 Tastemaker. Her unique perspective, and extensive involvement in the industry inform her answer to “What’s the Problem?”We want to hear from you! Join the conversation about “What’s the Problem?” This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com