Fi$H Factor With Mike Ungaro

Welcome back to Fi$H Factor, where multi-generational grit meets real-world strategy. In this episode, Mike Ungaro sits down with Scott Choppin, Founder and CEO of Urban Pacific Group, to break down what it really takes to develop projects, solve complex problems, and build in industries where timelines are long and stakes are high.From growing up in a real estate family to leading innovative workforce housing developments, Scott shares how his approach to strategy and execution has shaped his career. The conversation dives into the realities of development, navigating bureaucracy, aligning stakeholders, and why most projects succeed or fail long before construction even begins.Scott also explores how AI is beginning to transform the development industry, why most operators are behind, and how those who adopt it early will gain a massive competitive advantage. From autonomous agents to real-world applications, this episode highlights the intersection of technology, leadership, and long-term thinking.In this episode, you’ll learn:- Why great strategy and great execution must work together to succeed- How real estate development is ultimately a business of constant problem solving- The concept of “product-market fit” and how it applies to building projects- Why workforce housing is an overlooked opportunity in today’s market- How AI will reshape operations, decision-making, and competitive advantage- The importance of controlling your narrative when explaining innovative ideasLearn more about Scott Choppin- Website: https://www.urbanpacific.com- Follow Scott on X: https://x.com/scottchoppinSubscribe, leave a review, and follow @KingsOfFish and @SanPedroFish for more real stories on building business, leadership, and legacy.

Welcome to Fi$H Factor, where multi-generational grit meets real-world strategy. In this episode, Mike Ungaro breaks down the 12-part framework that has guided his growth as an operator, leader, and entrepreneur for over two decades. Simplified into a “sketch map” by Eric McDermott, this system outlines how to design your life, build your business, and increase your income in a rapidly changing world.From defining ambition and aligning philosophies to building networks and creating value, Mike shares how this framework has helped drive consistent growth, navigate uncertainty, and build long-term success at San Pedro Fish Market.In this episode, you’ll learn:- How defining your ambition shapes your decisions and direction- Why building a strong network is key to scaling and gaining freedom- How strategy, offers, and storytelling drive revenue- How to reverse engineer problems using a proven systemLearn more about Eric McDermott - LinkedIn: https://www.linkedin.com/in/emcdermott/- Find Eric McDermott’s books: https://www.amazon.com/stores/author/B0BWYVVLN5- Tik Tok: https://www.tiktok.com/@nextpectationsExplore the full AJI program and resources: https://www.aji.comSubscribe, leave a review, and follow @KingsOfFish and @SanPedroFish for more real stories on building business, leadership, and legacy.

Welcome back to Fi$H Factor, where family legacy meets entrepreneurial grit. In this episode, Mike Ungaro sits down with Alan Ruesga-Pelayo to talk about building a brand rooted in culture, connection, and the simple act of bringing people to the table, alongside the global momentum of Teremana Tequila, founded by Dwayne “The Rock” Johnson.What started as a simple idea, guacamole, tequila, and shared moments, became Guac on the Rock, a program designed to drive traffic to restaurants while creating unforgettable guest experiences. Alan shares how the initiative grew from a one-week test into a month-long activation across multiple cities, all while staying true to its mission: supporting operators and bringing people together.From partnering with San Pedro Fish Market to expanding into new markets, this conversation highlights how Teremana and “The Rock” have helped turn a grassroots hospitality idea into a scalable, culture-driven movement.In this episode, you’ll learn about:- Why simple, shareable experiences like Guac on the Rock resonate with guests- How Teremana built a program that directly supports restaurant operators- The power of aligning a brand with culture, authenticity, and community- How partnerships can turn a promotion into a meaningful guest experience- Why bringing people together at the table is still the most powerful idea in hospitalityEpisode LinksLearn more about Teremana Tequila: https://teremana.com/Explore the Guac on the Rock program: https://teremana.com/pages/guac-on-the-rockSubscribe now, leave a review, and follow us on social @KingsOfFish and @SanPedroFish for more behind-the-scenes stories from America’s seafood royalty.

Welcome back to Fi$H Factor, where family legacy meets entrepreneurial grit. In this episode, Mike Ungaro sits down with Alexis Parra to talk about turning a personal passion for wellness into one of the fastest-growing juice and smoothie brands in the country. What began with homemade green juice, acai bowls, and no formal business plan grew into a nationwide brand with more than 230 locations.Alexis shares the real story behind building Nékter Juice Bar from the ground up, from early days of improvising recipes and sourcing ingredients herself to leading product innovation, franchise growth, and company culture at scale. She explains why integrity mattered more than trend-chasing, how healthy habits became the foundation of the business, and what gets harder when a neighborhood concept becomes a national operation.From menu development and consumer trends to franchising lessons and leadership growing pains, this conversation is packed with insight for anyone building a brand that wants to last.In this episode, you’ll learn about:- How Nékter Juice Bar grew from one location to more than 230 stores- Why purpose and integrity matter more than chasing trends- What it takes to scale recipes, systems, and training across a franchise network- How consumer demand for health and wellness continues to evolveWhy hospitality, empathy, and culture still matter as companies growThe biggest lessons Alexis learned building a modern food brandLearn more about Nékter Juice Bar: https://www.nekterjuicebar.com/Subscribe now, leave a review, and follow us on social @KingsOfFish and @SanPedroFish for more behind-the-scenes stories from America’s seafood royalty.

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro takes the stage at the Restaurant Franchising Innovation Summit to share the journey behind San Pedro Fish Market and how it became one of the highest grossing independent restaurants in the country, and how Kings Of Fi$H helped change the trajectory of the business.From a 200 square foot seafood shop started by teenagers in 1956 to a 3,000 seat waterfront destination, Ungaro breaks down the moments that shaped the business. He shares how Kings Of Fi$H became a storytelling engine for the brand, how a viral video brought 30,000 customers in 10 days, and why content became the key to survival during eviction, relocation, and reinvention.In this episode, you’ll learn about:-How San Pedro Fish Market grew into a top revenue generating restaurant in the United States-Why storytelling and social media turned the business into a destination, not just a restaurant-How to build a loyal customer base that will travel hours for an experience-What it takes to operate a multimillion dollar restaurant out of a temporary location-How partnerships, content, and community fuel long term growth-Why becoming irreplaceable is the ultimate strategy for protecting your businessWhether you are scaling a restaurant, building a brand, or navigating uncertainty, this episode offers a real look at what it takes to grow, adapt, and stay relevant over time.Subscribe now, leave a review, and follow us on social @KingsOfFish and @SanPedroFish for more behind the scenes stories from America’s seafood royalty.Available on Spotify, Apple Podcasts

Welcome back to Fi$H Factor, where family legacy meets entrepreneurial grit. In this episode, Mike Ungaro sits down with Jeyre Lewis, Area Manager at PCL Construction, one of North America’s largest builders delivering over $10 billion in projects annually. From iconic destinations like the Wizarding World of Harry Potter and Super Nintendo World to major renovations at Dodger Stadium and first-of-their-kind hospitality concepts, Jeyre shares what it takes to bring complex visions to life.But beyond the scale of the projects, this conversation is about people, persistence, and possibility. Jeyre opens up about his journey from a lower-income neighborhood in Miami to leading some of the most high-profile builds in the country, the importance of mentorship in today’s workforce, and why there is always a path forward even when a project feels impossible.In this episode, you’ll learn about:- How Jeyre went from building with Legos and working with his dad to leading billion-dollar construction projects- What it takes to deliver complex builds like stadiums, theme parks, and high-volume restaurants on time and on budget- Why restaurants present unique construction challenges, from health department requirements to ever-changing kitchen layouts- How strong teams, leadership, and mindset help overcome major obstacles like weather delays and tight deadlines- Why mentorship and exposing the next generation to the trades is critical for the future workforceWhether you’re building a restaurant, scaling a business, or leading a team through uncertainty, this episode offers real-world insights on turning vision into reality.Subscribe now, leave a review, and follow us on social @KingsOfFish and @SanPedroFish for more stories from builders, operators, and entrepreneurs shaping the future.Available on Spotify, Apple Podcasts

Welcome back to Fi$H Factor, where family legacy meets entrepreneurial grit. In this episode, Mike Ungaro takes listeners behind the wall of photos in his office, sharing the personal stories and business lessons behind the images that shaped San Pedro Fish Market.From childhood creativity inspired by comic books to lessons drawn from Walt Disney’s early business strategy, each picture tells a piece of the family’s journey. Ungaro also reflects on the early days of the fish market, the challenges of relocation, and the moment the original San Pedro Fish Market building was demolished after decades of memories.In this episode, you’ll learn about:- Why storytelling and creativity play a key role in building a modern restaurant and media brand- What Walt Disney’s early business model can teach entrepreneurs about building an enterprise- The emotional impact of seeing the original San Pedro Fish Market building demolished- How family history, mentors, and inspiration shape the vision behind the next chapter of the business- Whether you’re building a family business, documenting your company’s story, or looking for inspiration from those who came before you, this episode offers a personal look at the moments that shape an entrepreneur’s journey.Subscribe now, leave a review, and follow us on social @KingsOfFish and @SanPedroFish for more behind-the-scenes stories from America’s seafood royalty.Available on Spotify, Apple Podcasts

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Michael Ungaro sits down with Chef Joe Gatto, a Boston-based chef, filmmaker, culinary instructor, and the host of From Scratch. Joe has built a career that blends storytelling, hospitality, and craftsmanship by taking cooking to the extreme, making ingredients, tools, and entire meals completely from the ground up.Joe shares the unlikely journey from directing horror films and working in production to teaching cooking classes, becoming a private chef for professional athletes, and eventually producing his own television series. Along the way, he explains how food and film are more connected than people realize, both rooted in storytelling, creativity, and creating experiences that bring people together.In this episode, you will learn about:- Why Joe believes filmmaking and cooking are fundamentally the same form of storytelling- How a simple chicken piccata cooking class unexpectedly launched his culinary career- The path that led him to become a private chef for professional athletes and high-profile clients-How he created and produced his show From Scratch by combining food, film, and adventure- Why failure, rejection, and persistence are essential ingredients for building a creative careerFind Chef Joe Gatto Online- Instagram: https://www.instagram.com/chefjoegatto- Website: https://www.chefjoegatto.com

Want to be part of the next season of Kings Of Fi$H? Email [email protected] or go to KingsOfFishTV.comWelcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Michael Ungaro sits down with Kirsten Maitland, co-founder of Rebel Cheese, the Austin-based company reinventing artisan cheese without dairy. What started as a deeply personal decision to give up cheese overnight turned into a fast-growing brand producing aged, plant-based cheeses designed to rival traditional favorites.To building a production facility, surviving a total product loss in their aging cave, landing a feature in The New York Times, and striking a deal on Shark Tank, Kirsten shares the rollercoaster of building a mission-driven food company from the ground up.In this episode, you will learn about:- Why a personal health decision led Kirsten and her husband to launch Rebel Cheese- How experimenting with cultured cashews at home evolved into a full artisan cheese operation- The devastating mold incident that wiped out their entire cave and what it taught them about resilience- How a New York Times feature and Shark Tank appearance created massive demand and hard lessons in scaling- Why a clear “why” is essential to surviving the tight margins and emotional rollercoaster of the food businessFind Rebel Cheese Online- Website: https://rebelcheese.com- Shop Online: https://rebelcheese.com/collections/all- Instagram: https://www.instagram.com/rebelcheese- Facebook: https://www.facebook.com/rebelcheese- TikTok: https://www.tiktok.com/@rebelcheese

Want to be part of the next season of Kings Of Fi$H? Email [email protected] or go to KingsOfFishTV.comWelcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Michael Ungaro sits down with Hal Mooney, hospitality pro and co-founder of Mooney’s Pizza Tavern, a new neighborhood pizzeria opening inside a repurposed 1960s diner in Long Beach. Hal is building the concept in public, documenting the entire process on Instagram from construction chaos to design choices, city inspections, and staffing. The conversation is a real look at what it takes to bring a restaurant to life, why story matters before the doors even open, and how to create a place that feels like somewhere, not anywhere.In this episode, you will learn about:- Why “building in public” can create trust, attention, and community before opening day- What surprised Hal most about the buildout, from custom millwork to vendor re-dos and delays- The hardest parts of opening, including landlord dynamics, city bureaucracy, and mechanical inspections- How Hal’s background in beer, pizza franchising, and pop-ups shaped his approach to this concept- Why Hal is obsessed with creating a true dine-in pizzeria experience for families and locals- What it really means to design a restaurant that feels rooted in the neighborhoodWhere to find Hal and Mooney’s Pizza Tavern:Instagram: @mooneyspizzaOnline: moonyspizza.com

Want to be part of the next season of Kings Of Fi$H? Email [email protected] or go to KingsOfFishTV.comWelcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro sits down with EOS Implementer Sara Stern to unpack what really makes family businesses work and what quietly tears them apart. From the complicated core value of “family” to generational friction, process resistance, and the difference between visionary and integrator thinking, this conversation dives into the real dynamics behind building a healthy, sustainable multi-generational company. Sara shares why EOS may have been built for family businesses all along, what actually breaks first, and how structure can strengthen both the business and the relationships inside it.In this episode, you will learn about:- Why “family” can be a dangerous or powerful core value depending on how it is defined- What usually breaks first in a family business and how EOS brings clarity to roles- The generational pattern that causes third-generation businesses to struggle- How process resistance shows up and why writing things down mattersSubscribe, rate, and review to support the show. Follow @KingsOfFish and @SanPedroFish for more stories about leadership, legacy, and building businesses that last generations.

Want to be part of the next season of Kings Of Fi$H? Email [email protected] or go to KingsOfFishTV.comWelcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro revisits an early and often forgotten moment in the San Pedro Fish Market story that shows just how far ahead of its time the brand really was. Long before short-form video or creator partnerships became industry buzzwords, Mike and his brother Henry were invited into a YouTube series called Drink Inc., where mixologists Steve Livigni and Daniel Nelson embedded themselves at the Fish Market, worked the line, learned the culture, and created custom cocktails inspired by the brand, including the Bloody Mariner and a watermelon tequila drink rimmed with house seasoning. In this episode, you will learn about:- How an early YouTube collaboration with Drink Inc. predated modern creator partnerships- Why embedding creators into operations creates more authentic brand stories- How the Bloody Mariner cocktail reflected culture, personality, and place- What made this experience a missed opportunity and why timing matters- How these early lessons still shape how Mike thinks about food, beverage, and media todaySubscribe, rate, and review to support the show. Follow @KingsOfFish and @SanPedroFish for more stories from America’s seafood royalty.

Want to be part of the next season of Kings Of Fi$H? Email [email protected] or go to KingsOfFishTV.comWelcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro sits down with Patrick Mescall, South Bay restaurant operator behind a growing portfolio of neighborhood bars, cocktail concepts, and tiki destinations including Tiki Kai and the Hula Hula Room. Patrick shares the real story behind building nine locations across different concepts, why early ownership lessons matter more than scale, and how discipline and curiosity shaped his approach to growth. The conversation explores what it takes to move from bartender to owner, how to choose the right concepts for the right neighborhoods, and why systems, trust, and culture become essential as complexity increases.In this episode, you will learn about:- How Patrick made the leap from bartender to first-time owner and why Torrance Tavern became his proving ground- Why small, focused neighborhood concepts created early momentum and cash flow- How tiki culture forced a deeper commitment to authenticity, detail, and community- What changes when a portfolio grows from one location to nine across different formats- How EOS, trust, and role clarity help operators scale without burning outCall to Action:Subscribe, rate, and review to support the show. Follow @KingsOfFish and @SanPedroFish for more stories from America’s seafood royalty.

Want to be part of the next season of Kings Of Fi$H? Email [email protected] or go to KingsOfFishTV.comWelcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro shares a full-circle story that starts with a struggling restaurant in the early 2000s and leads all the way to the doorstep of QVC.A forgotten catering marketing system introduces a mail-order barbecue model that turns tourism into shipped product, planting a seed that quietly lingers for years. That idea eventually reconnects Mike with the very person who helped scale Corky’s barbecue on QVC, this time while exploring how San Pedro Fish Market shrimp could become a nationally shippable product.Product design, consumer psychology, fulfillment, and margin reality quickly collide. What looks simple on paper becomes a clear lesson in how distribution, storage, and pricing can unravel even strong ideas. It’s a behind-the-scenes look at why packaged food is hard, why timing matters, and why some ideas are worth revisiting later.What You Will Learn- How dormant ideas resurface at the right moment- Why simplicity matters in mass-market food products- The real economics behind QVC and shipped food- How timing and relationships shape second chances

Want to be part of the next season of Kings Of Fi$H? Email [email protected] or go to KingsOfFishTV.comWelcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro breaks down the untold story behind taking San Pedro Fish Market beyond the four walls and into grocery freezers across the country.The episode traces a decades-old missed opportunity with Price Club, the decision to revive it years later, and the complex reality of turning a restaurant product into a national packaged food brand. From sourcing shrimp, vegetables, oil, and seasoning across multiple vendors to navigating packaging, logistics, and pricing pressure, the project becomes a masterclass in how hard scale really is.What You Will Learn - Why great products can fail without the right buyer strategy - How grocery economics and shelf space actually work - The hidden complexity behind packaged food at scale – Why storytelling and distribution must evolve together

Want to be part of the next season of Kings Of Fi$H? Email [email protected] or go to KingsOfFishTV.comWelcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro shares the unfiltered story of the restaurant he opened on his own and the hard lessons that came with betting everything.The episode traces the leap away from the family business, the realities of first-time ownership, and how quickly pressure stacks when finances, operations, and family life collide. Staffing issues, legal trouble, infrastructure failures, and mounting debt turn ambition into survival mode.Out of necessity, a scrappy catering business emerges, built on relationships, borrowed kitchens, and relentless work. While the restaurant itself doesn’t last, the experience reshapes how Mike understands leadership, risk, and responsibility.Those lessons become foundational to the future of San Pedro Fish Market and the operator Mike would eventually become.What You Will Learn- Why stepping out on your own can change how you lead- What restaurant ownership teaches that nothing else does- How survival forces creativity and resilience- Why failure can become long-term advantage

Want to be part of the next season of Kings Of Fi$H? Email [email protected] or go to KingsOfFishTV.comWelcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro shares a story about community, responsibility, and the future of San Pedro.The story begins at local meetings about redeveloping the waterfront, where Mike heard high school students say they planned to leave town after graduation and might never return. For a place defined by deep roots and multi-generational families, that moment struck a nerve.In response, San Pedro Fish Market launched a scholarship program inviting local students to create YouTube videos about what they loved most about their hometown. The Fish Market sponsored scholarships across local high schools, intentionally discouraging any promotion of the business itself. The focus was on pride, storytelling, and giving the next generation a voice.What You Will Learn- What sparked the San Pedro Fish Market Scholarship Program- How student storytelling strengthened community pride- Why the Fish Market stepped out of the spotlight- Why investing in people matters as much as investing in place

Want to be part of the next season of Kings Of Fi$H? Email [email protected] or go to KingsOfFishTV.comWelcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro tells a lesser-known media origin story that connects local newspapers, early Food Network programming, and the role San Pedro Fish Market played along the way.The story starts with The Culinary Detective, a local newspaper column written by former police officer Chris Cognac, focused on where cops actually ate. A chance connection led to Mike and the Fish Market being featured just as Chris was asked to create a sizzle reel for Food Network. With only a week to pull it together, San Pedro Fish Market became a key filming location.The concept was picked up, rebranded as The Hungry Detective, and ran for a season. While short-lived, the format later evolved into Diners, Drive-Ins and Dives, reshaping food television.What You Will Learn- How a newspaper column became a Food Network show- Why San Pedro Fish Market was chosen for the sizzle reel- The moment that convinced executives to pick up the series- How The Hungry Detective helped pave the way for Diners, Drive-Ins and Dives

Want to be part of the next season of Kings Of Fi$H? Email [email protected] or go to KingsOfFishTV.comWelcome to Fi$H Factor, where multi-generational grit meets visionary hustle.In this episode, Mike Ungaro takes listeners inside one of the wildest promotional bets in San Pedro Fish Market history: hosting a professional shrimp-eating contest with Major League Eating. What started as a brainstorming session about how to stand out turned into a full-scale event staged on the deck of the USS Battleship Iowa, complete with insurance hurdles, national media, and competitive eaters pushing their limits.Instead of popcorn shrimp, the team raised the stakes with massive U-10 shrimp, completely changing the dynamics of the competition and shocking even seasoned professionals. ESPN cameras rolled as Joey Chestnut powered through pounds of shrimp, delivering unforgettable visuals, national exposure, and a full season of Kings of Fi$H content.In this episode, you’ll learn about:Why San Pedro Fish Market partnered with Major League Eating instead of running a contest themselves- How hosting the event on the USS Battleship Iowa turned it into a built-in spectacle- Why choosing U-10 shrimp completely changed the competition and shocked the eaters- What the team learned about bold promotions, real costs, and creating moments people still talk about

Want to be part of the next season of Kings Of Fi$H? Email [email protected] or go to KingsOfFishTV.comWelcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro sits down with Carmen “Nuch” Trutanich, a San Pedro native whose life stretches from the docks of the old fish market to the halls of Los Angeles City Hall. From growing up around Starkist Tuna and Vista Seafood to building a career as a criminal prosecutor and serving as Los Angeles City Attorney, Nuch shares stories rooted deeply in place and people.Together, Mike and Nuch reflect on the relationships that shaped San Pedro, including Johnny’s Pool Hall and the tight-knit harbor community that defined generations. Nuch also opens up about prosecuting gangs in Compton, living under constant protection in public office, and why education and early intervention matter more than force alone.This is a conversation about legacy, responsibility, and what it truly means to come from Pedro.Subscribe, rate, and review to support the show. Follow @KingsOfFish and @SanPedroFish for more stories from America’s seafood royalty.

Want to be part of the next season of Kings Of Fi$H? Email [email protected] or go to KingsOfFishTV.comWelcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro revisits one of the toughest chapters in San Pedro Fish Market’s history: the COVID pandemic. While most restaurants went dark, Kings of Fi$H cameras captured the quiet harbor, the uncertainty, and even the surreal moment a massive hospital ship entered the Port of LA. With indoor dining shut down and smaller concepts collapsing, the team focused on people. The slowdown also created something rare: time to talk with guests, refine the operation, and understand what customers truly wanted. It became a turning point that shaped new locations and strengthened the values the business was built on.In this episode, you’ll learn about:- What daily life inside San Pedro Fish Market looked like during the earliest and most uncertain months of COVID- How the team built the $19.99 family shrimp tray to keep staff working and customers fed- Why thousands of donated meals became a powerful way to support first responders- How a live Mother’s Day news segment created an unexpected surge of orders from the community- What the pandemic revealed about customer needs and how those insights shaped future restaurant improvements

Want to be part of the next season of Kings Of Fi$H? Email [email protected] or go to KingsOfFishTV.comWelcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro sits down with John Spagnola, Founder and CEO of Ublendit Spirits, and long-time business partner Ryan Buckholdt to discuss how they’re breaking through one of the toughest industries in America. They share how Ublendit evolved from private label spirits into award winning brands like Hideout Vodka, now available across MGM Resorts in Las Vegas.How to navigate the three tier system and distributor power without getting squeezed on price• Why building with operators first turns private label spirits into lasting, profitable house brands• How to use bartender and operator feedback to create products that actually stay on the back bar• How smart collaborations with celebrities and bands can turn spirits into must have collector items• How direct to consumer platforms like Liquor Drip can help restaurants turn signature drinks into shippable retail productsTo learn more or connect with John Spagnola and the Ublendit team, visit LiquorDrip.com or reach out directly at [email protected], rate, and review to support the show. Follow @KingsOfFish and @SanPedroFish for more stories from America’s seafood royalty.

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro sits down with Marc Pfenninger, CEO of Studios Architecture, the global design firm behind some of the most inventive hospitality and workplace spaces in the world. Including Eataly’s iconic food halls. Marc is drawn to the complex challenges others avoid. He shares how curiosity, coaching, and culture shape his leadership, why great design starts with listening, and how he and his team are helping reimagine San Pedro Fish Market’s legacy location with purpose and intention. This conversation explores creativity, trust, and the power of designing spaces that tell a story.In this episode, you will learn about:- Why every great design begins with understanding culture, values, and vision- How leadership, coaching, and trust shape Marc’s approach to running a global firm- Why complex projects require clarity, patience, and a willingness to challenge assumptions- How Studios designs restaurants and hospitality spaces that feel intentional, not transactional- The vision behind rebuilding the San Pedro Fish Market legacy location for the next 49 yearsSubscribe, rate, and review to support the sh

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro sits down with John Parkhurst and Michael Bibeau from Trucordia, a fast-growing national brokerage helping restaurant operators, developers, and builders manage risk with clarity and confidence. With backgrounds in hospitality, underwriting, and real-world operations, John and Michael break down why insurance is more than paperwork, how storytelling lowers premiums, and how the right coverage can save a business when disaster strikes. From nightclub claims to cyber attacks to the power of carriers that understand your story, this conversation reveals how smart protection keeps bold ideas alive.In this episode, you will learn about: - Why hospitality experience matters when choosing an insurance partner - How storytelling and transparency help underwriters understand your business - The hidden risks restaurant operators overlook until it is too late - How cyber fraud, reputational harm, and slip-and-falls really impact the industry - Why the right coverage can save a business during a crisis or major disruptionCheck out Trucordia Online: https://www.trucordia.com/Want to be part of the next season of Kings Of Fi$H? Email [email protected] to action: Subscribe, rate, and review to support the show. Follow @KingsOfFish and @SanPedroFish for more stories from America’s seafood royalty.

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro sits down with Chris Lowe, a former Disney executive, former mayor of Placentia, and trusted advisor to cities and developers. Chris shares lessons from helping launch global Disney projects and explains why Anaheim’s public-private collaboration, culture of problem solving, and long-term vision make it a rare place for businesses to thrive. From the decision not to sell gum at Disneyland to the power of building relationships, this conversation shows how details, partnerships, and patience turn bold ideas into real destinations.In this episode, you’ll learn about:What Chris learned leading Disney development projects across the worldHow Anaheim became a model for collaboration between cities and businessesWhy details and guest experience defined Walt Disney’s original visionThe OC Vibe project and what it means for Anaheim’s futureWhy San Pedro Fish Market’s culture and family story would fit perfectly in AnaheimSubscribe, rate, and review to support the show. Follow @KingsOfFish and @SanPedroFish for more stories from America’s seafood royalty.

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. Mike Ungaro, CEO of San Pedro Fish Market and co-creator of the Kings of Fi$H TV series, sits down with Adam Carrillo, CEO of Partake Collective and Vice President at Sunstone Management, to talk about how innovation and community investment are shaping the next chapter of the restaurant industry.From ghost kitchens in Long Beach and Los Angeles to partnerships that power local economic growth, Adam explains how Partake helps chefs and operators expand without the massive overhead of traditional brick and mortar. He shares how flexible kitchens, cold storage, and event staging space create new revenue streams for independent restaurateurs and caterers, and how tools like OrderDirect.ai are helping them own their customer data, boost margins, and drive loyalty.They also explore how public-private partnerships and smart finance can bring new life to cities, turning empty spaces into hubs of food, creativity, and connection. It is a conversation about vision, innovation, and the business of feeding communities.Subscribe now, leave a review, and follow us on social @KingsOfFish and @SanPedroFish for more behind-the-scenes stories from America’s seafood royalty.Partake Collective: https://www.partakecollective.com/Order Direct AI: https://orderdirect.ai/

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. Mike Ungaro, CEO of San Pedro Fish Market and co-creator of the Kings of Fi$H TV series, sits down with lifelong friend John Bacich and San Pedro Fish Market founder Tommy Amalfitano to trace a story that began in 1956.From immigrant grandparents and kindergarten friendships to a $500 deal at Norm’s Landing that sparked a legacy, John and Tommy revisit the characters, hard lessons, and lucky breaks that shaped the Market. You will hear about building decks plank by plank, learning to make cioppino from Mackie, the permit showdown that turned on a small act of kindness, and the work ethic that carried from cold fish counters to corporate boardrooms.They also look at today’s realities. QR codes and 1,600 seats may speed service, but the goal is still the same. Stay close to guests, keep the culture, and make every visit feel personal. It is a conversation about friendship, family, and the kind of leadership that lasts.Subscribe now, leave a review, and follow us on social @KingsOfFish and @SanPedroFish for more behind-the-scenes stories from America’s seafood royalty.

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. Mike Ungaro, CEO of San Pedro Fish Market and co-creator of the Kings of Fi$H TV series, sits down with Ron Macklin, engineer turned leadership coach and founder of The Macklin Connection. After decades of leading high-performing teams, Ron built a method to help people connect, build trust, and create results that last.At MacklinConnection, the mission is simple: help leaders become the kind of people others choose to follow. It’s a philosophy that has reshaped how the Ungaro family leads at San Pedro Fish Market, from defining their “stand” to getting everyone rowing in the same direction. Mike shares how Ron’s seven-step Macklin Method changed the way they communicate, build culture, and show up for one another every day.It’s a conversation about trust, connection, and leadership that sticks, not just in business but in life.Subscribe now, leave a review, and follow us on social @KingsOfFish and @SanPedroFish for more behind-the-scenes stories from America’s seafood royalty.Available on Spotify, Apple Podcasts, and wherever you listen.Connect With Ron Macklin- The Macklin Connection: https://www.macklinconnection.com/- The Story In Your Head Podcast: https://www.macklinconnection.com/leadership-business-culture-podcast- Everyone Is Afraid: https://www.amazon.com/Everyone-Afraid-Fable-Friendship-Flourishing-ebook/dp/B0CK587QXZ?ref_=ast_author_mpb

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. Mike Ungaro, CEO of San Pedro Fish Market and co-creator of the Kings of Fi$H TV series, shares the wild story behind the time they turned the Market into a full-blown cooking competition.Inspired by Guy Fieri’s Grocery Games, the Kings of Fi$H crew dropped a group of chefs into the chaos of the Market with one rule: figure it out. They had no idea where the fridges or freezers were, wandered into the wrong kitchens, and somehow still managed to cook up seafood masterpieces amid ice, boxes, and confusion.Judged by Jennifer Ungaro and Orlando “Big and Sexy,” with surprise appearances from Henry Ungaro and the late Tommy Jr., the episode became one of the funniest and most unpredictable moments in Kings of Fi$H history.What started as a spontaneous experiment turned into a fan-favorite season that captured the spirit of San Pedro: raw, hilarious, and full of heart.Subscribe now, leave a review, and follow us on social @KingsOfFish and @SanPedroFish for more behind-the-scenes stories from America’s seafood royalty.

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. Mike Ungaro, CEO of San Pedro Fish Market and co-creator of the Kings of Fi$H TV series, takes us behind the scenes of one of the most over-the-top seafood spectacles ever created: the legendary Triple XL Tray.What started as a spontaneous “Super Tray” collaboration with Foodbeast turned into a full-blown PR storm featuring Corona, a six-foot custom steel tray, and over 100 pounds of seafood piled high for the cameras. Local news crews, politicians, developers, and food bloggers swarmed to witness the madness. A viral moment that proved the only limit to hospitality is imagination.From whole fried fish and crabs to scallops, shrimp, and mountains of garlic bread, the Triple XL Tray wasn’t just a meal, it was a statement. And though customers called for years asking how to order one, its true legacy was showing how bold ideas can create unforgettable stories that ripple far beyond the table. Subscribe now, leave a review, and follow us on social @KingsOfFish and @SanPedroFish for more behind-the-scenes stories from America’s seafood royalty. Available on Spotify, Apple Podcasts, and wherever you listen.

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro, CEO of San Pedro Fish Market, is joined by his brother Henry Ungaro and his sister Jennifer Ungaro live on stage at the US Foods Food Fanatics Forum. Hosted by Shawn Walchef, the conversation dives into the power of storytelling, family, and building for the next generation.From sweeping floors as kids to serving millions of guests a year, the Ungaro family opens up about what it really takes to run one of America’s busiest restaurants. They share how the Kings of Fi$H series on Amazon Prime turned content into a lifeline during eviction battles, why authenticity builds loyalty, and how expansion plans in Monterey and beyond are shaping the family’s legacy. Along the way, they remind fellow operators that every restaurant has a story worth telling. If you do not share it, someone else will.???? Subscribe now, leave a review, and follow us on social @KingsOfFish and @SanPedroFish for more behind-the-scenes stories from America’s seafood royalty.

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro, CEO of San Pedro Fish Market, sits down with longtime seafood partner and Blue Sea Ink CEO Thomas Jacob to talk about the business of shrimp, trust, and global supply.From humble beginnings in a shrimp-farming family in India to becoming a major supplier for San Pedro Fish Market, cruise lines, and national retailers like Kroger and Albertsons, Thomas shares how passion, partnerships, and persistence built Blue Sea Ink into a powerhouse. Along the way, he and Mike swap stories about moving millions of pounds of seafood, the friendship that grew from business, and why relationships remain the most valuable currency in the industry.???? Subscribe now, leave a review, and follow us on social @KingsOfFish and @SanPedroFish for more behind-the-scenes stories from America’s seafood royalty.

Welcome back to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro—CEO of the legendary San Pedro Fish Market and star of the Amazon Prime series “Kings of Fi$H”—revisits an unforgettable moment when the family business became the stage for Grammy-winning Mumford & Sons.What started as a declined request from the Port of Los Angeles turned into a once-in-a-lifetime waterfront concert that drew 10,000 fans into the Fish Market’s parking lot. From pouring 140 kegs of beer to selling thousands of pounds of shrimp, Mike shares the behind-the-scenes story of how San Pedro Fish Market helped pull off the Railroad Revival Tour stop—and the surprising lessons it revealed about branding, service, and opportunity.

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro, CEO of San Pedro Fish Market, sits down with longtime friend and business coach Nathen Fox to explore how the Entrepreneurial Operating System (EOS) transformed their business.From chaotic four-hour meetings and clashing leadership styles to a pandemic shutdown and eviction from their iconic waterfront location, EOS provided the structure and shared language that kept San Pedro Fish Market alive — and pointed it toward a bold future of 14 locations and billion-dollar aspirations. Along the way, Mike and Nathen revisit the game-changing $19.99 shrimp tray pivot, a live Mother’s Day broadcast, and the lessons of building a healthier, more accountable team culture.Follow Nathen FoxLinkedIn: https://www.linkedin.com/in/nathenfox/Website: https://www.eosworldwide.com/nathen-fox

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. Mike Ungaro, CEO of San Pedro Fish Market and co-creator of the Kings of Fi$H TV series, recounts the wild story of how chasing publicity at the Port of Los Angeles Lobster Fest turned into setting not one, but four Guinness World Records.What started with a single attempt at “most seafood served” quickly escalated into an unforgettable day of hauling baskets stacked with a thousand pounds of lobster, official adjudicators, TV crews, and a sizzle reel that would spark future shows. The records didn’t just bring global recognition — they helped lay the foundation for Kings of Fish and proved that sometimes the biggest risks make the best entertainment.

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. Mike Ungaro, CEO of San Pedro Fish Market and co-creator of the Kings of Fi$H TV series, sits down with Jonathan Williams, President and CEO of the Battleship IOWA Museum, to share the remarkable journey of relocating and revitalizing a naval legend.What many dismissed as impossible, towing a 50,000-ton battleship from San Francisco to San Pedro — became a story of bold vision and community transformation. Today, the IOWA anchors the LA Waterfront as a centerpiece of pride, history, and economic growth. Thanks to Jonathan’s leadership, LA Fleet Week has exploded into a signature event for the region, drawing massive crowds, global attention, and beating even New York’s numbers.

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. Mike Ungaro, CEO of San Pedro Fish Market and co-creator of the Kings of Fish TV series, shares the wild story of how his family helped turn an experimental lobster boil into the legendary Port of Los Angeles Lobster Fest.What started as a risky idea of cooking thousands of live Maine lobsters in a homemade diesel-fueled mega cooker grew into a phenomenon that drew tens of thousands of people, top-tier bands, and national attention. At its peak, the team was steaming 30,000 pounds of lobster in a single weekend, redefining what a seafood festival could be.From building custom equipment and flying in shipments of live lobster to pulling off media stunts that saved the event after a rainy disaster, Mike explains how ingenuity, hustle, and a willingness to take big risks helped brand San Pedro as more than just a fish market.

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. Mike Ungaro, CEO of San Pedro Fish Market and co-creator of the Kings of Fish TV series, lays out a strategic 10-year plan to turn a legendary single-location seafood icon into a billion-dollar empire.From a humble 200-square-foot stand in 1956 to serving 2 million guests a year, the Fish Market has always been about more than seafood—it’s an experience. Now, Mike is doubling down on that legacy with a $20–$30 million rebuild in San Pedro, a new Monterey flagship, and a strategic goal of opening one waterfront location a year for the next decade.It’s a vision built on tradition, scale, and the belief that you can grow big without losing what made you special in the first place.

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. Wing Lam, co-founder of Wahoo’s Fish Taco, joins Mike Ungaro to share the unlikely story of how three Chinese-American brothers built a Mexican-inspired restaurant—and became the face of a $100 million Merrill Lynch campaign.Before Wahoo’s became a household name, Wing was just trying to make rent. With no marketing budget he learned how to barter, hustle, and create content before “content” was even a thing. That same scrappy mindset helped him survive the pandemic and deepen his lifelong belief in doing business through genuine relationships.From celebrity golf tournaments to 2am meal drops at local hospitals, this is a masterclass in creative survival and community-first growth.

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. Mike Ungaro opens up about the real work behind turning a legacy seafood business into a scalable, professional organization—without losing the heart of the family.For over 60 years, San Pedro Fish Market has operated on grit, instinct, and innovation. But as customer demand skyrocketed and two-hour lines became the norm, Mike realized something had to change. The systems that got them to $10M wouldn’t take them to $30M. It wasn’t about hustle anymore—it was about structure.Mike shares the three frameworks that helped him shift from chaos to clarity: • The AJI Advantage for foundational business thinking • EOS for aligning vision, people, and execution • The Macklin Connection for building real culture and trustWhether you’re leading a family business or just trying to grow with purpose, this episode is packed with hard-earned insights and real talk from someone who’s lived both sides.

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro sits down with Lisa Landsman, Head of Industry Engagement and SMB Success at Google, to talk about what it really takes for restaurants to thrive in the digital age.Lisa and her team are focused on helping small businesses—especially restaurants—get discovered and succeed online. From Google Business Profiles to new tools on YouTube and AI-driven ad strategies, she shares how tech is evolving to meet the needs of operators who are doing it all.Mike and Lisa dig into the real-world challenges of running a seafood empire with massive foot traffic, high-volume service, and ambitious plans for expansion. They explore how restaurants can use data, storytelling, and customer feedback to create experiences that resonate—whether the customer is five miles away or five hours.

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro, CEO of San Pedro Fish Market, breaks down why smart sponsorships aren’t about blank checks. They’re about shared stories and lasting impact.From slinging seafood out of a 200-square-foot corner shop to building a brand featured on Amazon Prime, Mike shares how Kings of Fi$H became a reality and how aligning with the right partners is key to scaling a $30 million business.

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro sits down with Kelly Esten, Chief Marketing Officer at Toast, the tech company powering over 140,000 restaurants worldwide.When San Pedro Fish Market had to relocate on short notice, Toast played a key role in helping the team get up and running. Toast has become an essential part of the brand’s next chapter. Mike and Kelly talk shop about restaurant tech, AI tools, and what it takes to stay competitive in a changing industry.

Welcome back to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro is joined by longtime friend and former fish market employee Bob Nizich—now an accomplished attorney and entrepreneur with deep roots in San Pedro.Bob started working at the fish market when he was just 13, but his connection goes back even further—delivering envelopes for Grandpa Mackey and learning life lessons from some of the neighborhood’s most legendary characters. Today, he reflects on how those early days shaped his work ethic, his career, and his enduring bond with the fish market family.

Welcome back to Fi$H Factor, where multi-generational grit meets visionary hustle.In this episode, Mike Ungaro sits down with Diane Hund, Chief Marketing Officer at US Foods, to talk partnerships, innovation, and the tech-fueled future of foodservice from the National Restaurant Association Show in Chicago. From high-volume operations to high-tech marketing, Diane and Mike unpack what it really takes to stay competitive—and why the right partners make all the difference.Together, they explore how to stand out in a sea of competition, the role of technology in modern hospitality, and why your menu might be your most powerful marketing weapon.Register for Food Fanatics 2025: https://www.usfoods.com/

Welcome back to Fi$H Factor, where multi-generational grit meets visionary hustle.In this episode, Henry Ungaro joins his brother Mike to tell the wild, behind-the-scenes story of how San Pedro Fish Market didn’t just survive eviction—it turned a parking lot into a half-million-visitor pop-up empire.It’s 2023. The Fish Market is being forced out of its iconic waterfront location. No time, no blueprint, and no backup kitchen. What came next was sheer entrepreneurial willpower: a shipping-container kitchen, bar built from scratch, and 900 seats on pavement. It wasn’t just a survival move. It was proof that family-run hustle never goes out of style.

Welcome back to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro shares the high-stakes origin story behind San Pedro Fish Market’s most legendary dish: the World Famous Shrimp Tray.It’s 1982. The family’s in deep—operating out of a parking lot, drowning in debt, and racing to open by Good Friday. Then El Niño hits, soaking their only seating and threatening everything they’ve built.What came next wasn’t luck. It was pure innovation. With some borrowed barbecue pits, a few bell peppers, and a whole lot of hustle, they created the shrimp tray that would put San Pedro Fish Market on the map.How San Pedro Fish Market survived economic collapse, torrential rain, and construction setbacksThe moment fajitas inspired a shrimp tray that became a global seafood sensation.Why innovation and adaptability are the keys to family business longevity.How the “build-your-own tray” experience became a social media magnetThe behind-the-scenes origin of one of America’s most Instagrammed meals.Whether you’re a foodie, entrepreneur, or just love a great comeback story, this episode brings you the heat, the hustle, and the heart behind one of the West Coast’s most iconic dining experiences.

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro is joined by longtime friend and business partner Albert Dweck—CEO of Duke Properties.When the family business was pushed out of its longtime home, Albert stepped in—not just to help, but to rebuild from the ground up. From negotiating multi-decade leases to scouting waterfronts and securing financing, he’s become a critical player in the next chapter of America’s most iconic seafood brand.

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro sits down with TV veteran Tim Wasmundt—executive producer of the Kings of Fi$H and the man behind the post production of hit shows like Bar Rescue and Iron Chef America. Tim is also the founder of Von Skye Productions. From navigating TV industry shakeups to telling powerful stories without scripts, Tim shares how his Hollywood background helped shape a family-run fish market into a national media brand. Together, Mike and Tim reflect on a decade of collaboration, emotional highs and lows, and what it really takes to build something that lasts.

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this epic third episode, Mike Ungaro—CEO of the legendary San Pedro Fish Market and star of the Amazon Prime docuseries “Kings of Fi$H”—takes you back to where it all began: a tiny seafood stand run by two determined teenagers in 1956.From a humble 200-square-foot shop to a 55,000-square-foot waterfront institution, hear the wild, untold story of how innovation, relentless hard work, and bold storytelling turned the San Pedro Fish Market into a California landmark serving over 2 million guests a year.The 1956 origin story of San Pedro Fish Market and its early battlesHow a rain-soaked summer almost bankrupted the family business—and the innovation that saved itThe creation of the world-famous shrimp trays that changed everythingHow they weathered redevelopment threats and stayed essential to the communityExpanding during a pandemic, opening new locations, and building for the next generationWhether you're obsessed with founder journeys, business resilience, restaurant success, or legacy-building, this episode is packed with insights on what it really takes to last—and grow—for nearly 70 years.