Guerrilla Social Media Marketing | Jay Conrad Levinson | Shane Gibson

By Shane Gibson Keynote AI Speaker and Sales Author This is podcast is my full AI Sales Keynote that I delivered in Montreal, Quebec (Canada) at the MicroAge Innovation Conference almost a year ago. This conference was a business growth focused conference for IT Channel MSPs and MSSPs across Canada. There’s a few stats that […] The post Full AI Keynote – Shane Gibson Speaker on Sales and Sales Leadership with AI appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Sales Leadership Podcast Summary with Mike Curliss, President of Maximizer, and Shane Gibson Keynote Sales Speaker and CEO of Professional Sales Academy. This is part 2 of our series with Mike Curliss – you can listen to Part 1 on AI for Sales here. (Please note this post was written by humans and augmented with […] The post Sales Leadership Versus Sales Management – Podcast appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

An in depth discussion on AI for Sales Leaders with Keynote AI Speaker Shane Gibson and Mike Curliss, VP Sales Maximizer. In today’s sales leadership environment, the role of the VP of Sales has transformed significantly, driven by the broad application of technology, data, and AI. As AI continues to reshape the sales profession, sales […] The post AI Sales Podcast – AI on the Prize with Maximizer CRM appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

I’m excited to share insights from my recent interview with Julian Lee, Publisher of echannelnews. We delved into IT sales training and Channel Sales Training, discussing the strategies that help sales development programs that help move the sales needle in the right direction. Here’s a comprehensive summary of our conversation, packed with actionable insights and […] The post Channel Sales Podcast: Unveiling the Secrets to Effective IT and Channel Sales Training: A Conversation with Julian Lee appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

This is episode 2 of 3 for the “AI and EI for Business Success” series with Keynote AI Speaker and sales author Shane Gibson and Nick Usborne of Nickusborne.com and BeMoreHuman.ai. This podcast is formatted as a collaborative discussion where we delve into the integration of artificial intelligence (AI) and emotional intelligence (EI) in business. […] The post AI Podcast – Collaborating with AI to Enhance Human Capabilities in Sales and Marketing appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

As a podcaster, sales geek, and AI enthusiast, I am excited to share my first podcast where I have ChatGPT 4o host and interview me on my latest keynote, “AI and the Future of Sales.” That’s right… the guest host of this podcast episode is an AI. As a keynote speaker and author, I have […] The post ChatGPT 4o Hosts Podcast and Interviews Shane Gibson, Keynote AI Speaker, on the Future of Sales appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

This week’s weeks podcast episode is part one of a podcast series on using AI and Emotional Intelligence for Business Success. Joining me is Nick Usborne from BeMoreHuman.ai. Unlike our regular sessions, these podcasts are a collaborative exploration rather than a conventional interview, focusing on how AI impacts sales and marketing through emotional intelligence. Our […] The post AI Podcast – The Marriage of AI and Messy Humans appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

AI for Sales – The Power of an Exponential Mindset in Sales Organizations Most of my sales keynotes have been focused on AI over the past six months. There’s a huge interest in investing in AI sales tools but many organizations are missing the exponential sales mindset and organizational DNA required to truly benefit. A […] The post AI for Sales Podcast – the Exponential Selling Mindset appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

This sales podcast episode is focused on shifting our sales performance management from tactical to strategic. Although there are dozens of strategic shifts we can make, today we are focused on three key levers that can impact your personal and organizational sales performance. Below you will find the video version of the podcast and an […] The post Sales Podcast – Strategic Sales Performance Management appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

This sales podcast episode is about the 12 Non-Negotiable Sales Truths and often unpopular sales truths that many struggle to accept. 12 Non-Negotiable Sales Truths 1. You can never be too busy to prospect and work your funnel 2. An inquiry is not necessarily a lead no matter what their “sentiment” 3. Discovery is so much more than questions. 4. Conversations outside of the sales and buying process are where the magic happens 5. You rarely are talking to “the” decision maker 6. You don’t get good sales results by scaling the mediocre 7. Practice does not make perfect, repeating and training in what works does 8. They’re not your leads or customers or your territory 9. Sales isn’t fair, opportunities are given to those that convert 10. Expertise beats tenure in sales 11. It will be harder to reach your sales goals than you think, be prepared to expand what you think work is 12. AI isn’t a magic bullet but not using AI will limit your competitiveness The post Sales Podcast – 12 Non-Negotiable Sales Truths appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

This sales podcast episode is on the fundamentals of sales leadership with focus on behavioural change and coaching. The post Sales Leadership Coaching Podcast – leading behavioural change through coaching and powerful questions appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

This podcast episode is focused on sales leadership. As a sales leader, whether we are a CSO, VP of Sales or frontline Sales Manager – we want A-level results from our sales teams. Here’s a hard sales leadership truth we need to realize: You can’t get A-level results with C & D players on your […] The post Sales Leadership Podcast: Building A High Performing Sales “A-Team” appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

A good sales kick-off should do more than energize the room for a day. It should help the sales team reset priorities, understand the market, sharpen their daily disciplines, and leave with a practical plan to grow pipeline. As a sales kick-off speaker and B2B sales trainer, I get to see how sales organizations are […] The post 9 B2B Sales Kick-Off Strategies – Keynote Sales Speaker Shane Gibson appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

This podcast was inspired by a sales troll on TikTok. I posted a TikTok video on “Why sales is not like dating.” The response was 99.5% positive but there’s always one guy out there. His response was “Sales is like dating …. value-based selling is weak.” This got me to think of this analogy and […] The post Sales Podcast: Moving from Extraction to Collaboration Based Selling appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

This sales podcast episode is focused on shifting our mindset to one that drives sales success. Sales process only works as well as the mindset of the person using it. Unproductive mindsets are often what is holding back exceptional people from reaching their true potential. Developing an empowered mindset can you produce greater results, consistently. […] The post Sales Podcast: 10 Mindsets for Sales Success appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

This sales podcast episode is focused on how B2B sellers can plug the most common holes in their sales pipeline. When I am working with sales teams part of my sales training and sales enablement process involves getting out in the field and helping individual salespeople build their sales strategy. I often hear people make […] The post B2B Sales Podcast – 7 Big Sales Pipeline Challenges and How to Fix Them appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Today’s sales podcast is on how discipline is the secret ingredient to massive sales success. Why I call it a secret is it’s not obvious to a lot of people that what they’re missing isn’t sales process, methodology, tactics or luck… it’s the lack daily disciplines that is holding them back from massive sales success. […] The post Sales Podcast: Daily Disciplines for Massive Sales Success appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

How do we sell to senior executives, CEO's, COO's and other business leaders? Selling to senior decision makers or the "C-Suite" requires that we truly understand how our solution can impact their business. Not only that but we need to understand how we do it in a unique way that adds value over and above what competitive solutions do. The post Sales Podcast: Selling to C-Level and Senior B2B Decision Makers appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Building an effective Sales Playbook for your organization is vital to your ability to scale and sustain your sales success. It’s your franchise success manual for your sales team. There are many comprehensive and highly detailed guides out there on how to build a sales playbook, but I wanted to focus on a format that […] The post Sales Podcast: How to Build a Lean Sales Playbook appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

This podcast is based upon my recent digital-reinvention keynote for the World Trade Center Vancouver’s export awards. I had a number of attendees want my notes and slides and I thought a better way to share them is through my social selling and influence podcast! In this podcast we discuss: 2022 remote and hybrid selling […] The post Digital Sales Podcast – Growing Your Business in a Digital-First Economy appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Today’s Podcast is about daily social selling disciplines. Social selling success isn’t about going viral or adding thousands of LinkedIn connections. Social selling success boils down to key daily disciplines or KPI’s (Key Performance Indicators). One of the first pieces of advice I can give on using social media and social networks to attract, sell […] The post Social Selling Podcast: A Day In the Life of a Successful Social Seller appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

B2B selling leveraging social media and digital platforms has now become a primary method of driving sales and engaging customers. Today’s podcast focuses on key trends for B2B buyers (hint: they like buying remote and digitally) and how to leverage platforms and influence channels to find them. The challenge for many of us is traditional […] The post Social Selling Podcast – Selling on Digital Platforms to Invisible B2B Customers appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

As leaders, sales professionals and solo-preneurs this new market reality of digital-first and remote work has added a lot of stress and imbalance for many of us. I personally have my good days and bad days. Leaders who used to lead teams in the cubicles and offices around them have had to deal with a […] The post Sales Podcast – Avoiding Burn-out and staying productive while working remote and digital appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Today’s podcast is about how to build a powerful network. Adding numbers or just posting content is not enough. We need to think beyond the transaction or loosely connecting. I geek a bit on how you can measure and improve on the value of your personal and business networks. I identify 9 Elements or Key […] The post Social Selling Podcast – The 9 Elements of Power Networks and Networking appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Where do you go from here? In this podcast we talk about what 2021 has in store for sales organizations and sales professionals. I also discuss key stats from organizations like Gartner and dig into market shifts we need to be aware of. We are now in a digital-first virtual selling environment. With that said […] The post Sales Podcast – 2021 Sales Trends Podcast appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Today’s podcast is about “The Right Brained Sales Revolution.” In an era of increased automation and advancements in AI (Artificial Intelligence)/Machine learning, sales as a career is rapidly changing. I believe that most sales jobs today will be completely automated or at least partially automated and assisted by AI within the next 36-48 months. In […] The post Sales Podcast – The Right Brained Sales Revolution appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

The Art of Asking Questions that Close Sales Today’s podcast is about how to use questions to close the deal. It’s not about gimmicky questions or easy closing techniques, it’s actually about using needs analysis selling to build rapport, deepen understanding from both parties and establishing genuine trust. While many “disruptive” sales techniques today want […] The post Sales Podcast – Sales Questions that Close Deals appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

I had the opportunity to interview Anthony Iannarino on his new book “The Only Sales Guide You Will Ever Need,” we can even cover how he went from Metal Band rock band artist so top producing sales leader and author. Anthony is also the founder of “The Sales Blog,” one of the world’s top ranked […] The post Sales Podcast Interview: Anthony Iannarino on “The Only Sales Guide You Will Ever Need” appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Today’s podcast guest is Debra Jason author of Millionaire Marketing on a Shoestring Budget. I met Debra at the Guerrilla Marketing Global Summit last year and have been following her updates and insights ever since. In this interview we talk about low budget yet highly effective approaches to marketing you and your business. Some of […] The post Podcast Interview: Millionaire Marketing on a Shoestring Budget with Debra Jason appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Today’s podcast is an interview with Sanjay Mehta, Joint CEO of Mirum India. The digital space in India represents over 300 million connected citizens and 100 million active social media accounts. In 2012 when I was in India speaking at the World Brand Congress I met Sanjay Mehta who at the time was CEO and […] The post Podcast Interview with Sanjay Mehta, Joint CEO of Mirum India – Social Media Agency appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Do you ever wonder if you’re missing some of the insights around success in today’s very digital and social business climate? This week’s guest Jim Keenan claims if you’re over 30 there are many things you have likely not been taught about the new rules of success and prosperity. Jim is one of my favourite […] The post Podcast Interview with Jim Keenan Author of “Not Taught” appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Sales Podcast: The 9 C’s of Social Sales Success. There are many attributes, attitudes and strategies required to effectively harness the power of online social networks for sales and relationship building. I have taken them and broken them down under 9 core areas that start with the letter C. The post Sales Podcast: The 9 C’s of Social Sales Success appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Today’s podcast (download here) is focused on why Influencer Engagement programs are vital and how to run one effectively in the B2B sales and marketing space. Following is  brief abridged version of what I cover in the podcast: In a recent study (by Augure) of over 600 B2B marketing professionals 93% of them stated that […] The post How to Run Profitable B2B Influencer Engagement Programs #Podcast appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Today’s social selling podcast is focused on the new sales funnel. Sales for many of us is now more about getting buy-in versus pitching our wares. This 15 minute sales and social selling podcast introduces the new sales funnel “The 5 Stages of Consent” and also dives into how content creation is not enough to […] The post Social Selling Podcast: Using Thought Leadership to Fill Your Social Sales Funnel appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Social CRM and social selling are two terms which I have seen go from obscurity to mainstream business topics in the past 24 months. Jon Ferrara CEO and Founder of Nimble, an early innovator in social CRM and social selling technology, took time out of his schedule to share with us the latest innovations in […] The post Why Sales People Need to Stop Googling and Start Nimbling appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Edgy Conversations – How Ordinary People Can Achieve Outrageous Success is an awesome book that once I picked up I pretty well read the whole thing. I asked Dan Waldschmidt, author of the book to do a podcast interview. In this podcast we really got to dig onto his methodologies and principles of creating a […] The post An Edgy Conversation with Dan Waldschmidt on Success appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Todays social media podcast is focused on sharing and creating. Too often we hold back, hide our voice or just never start the process of being creative. We all have something to share. Whether you’re an aspiring writer, an artist or in charge of a social content strategy it all starts with getting in-the-flow of […] The post Social Media Podcast: This is Your Permission to Share and Create appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Today’s Podcast is on the power of intent in sales, leadership and marketing. We are being constantly told that what we focus is on is vital, yet the intention behind that focus determines the quality of our results. In his life-long study of Micro-Expressions  Paul Ekman, Ph.D has proven that whether we realize it our not we […] The post How Intent and Focus Drive our Success appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Digital fatigue and social media addiction are on the rise Have you ever pondered about the negative effects of social media? Today’s podcast is in on the toxic effects of social media use and what you can do to make sure that’s only having a positive impact on your life. How do you know if […] The post How to Not Lose Yourself or Humanity with Social Media? appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Social Media ROI (Return on Investment), is supposedly a hard thing to prove or measure. The problem isn’t the value of social media, or in many cases our approach to getting results – it’s about commitment – a good old fashion work ethic and focus on the longterm. Today’s social business podcast discusses the dilema and […] The post Why Companies Fail at Generating Social Media ROI appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Marketing events using social media and amplifying events using social media are two powerful ways to maximize our online and off-line marketing results. In our book Sociable! Stephen Jagger and I talk about the importance of using social media to get off of the internet and build relationships. At Socialized Communications we have developed an entire […] The post Marketing Events Using Social Media #Podcast and #InfoGraphic appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

This week I had the great opportunity to interview Danny Brown on his new book co-authored with Sam Fiorella called Influence Marketing. Danny in my opinion is a Thought Leaders’ Though Leader – an awesome no BS resource for what really works in social media marketing. The book launched yesterday globally and you can get […] The post Influence Marketing Book Interview with Danny Brown appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Community in social media is still number one. I posted the following tweet a couple days ago on Twitter and it received quite a bit of feedback and a few retweets: Social Media Tip: social media scales through community, community grows by relationship building. Focus on people. I then realized that I needed to expand […] The post Why Community is Still Number One in Social Media Marketing appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Most social media failures aren’t big public train-wrecks on the internet. They’re silent failures, people and brands that never rise above the noise and get noticed. Today’s podcast focuses on 6 reasons you may be silently failing and what you can do to turn things around. The 6 Reasons You’re Silently Failing in Social Media: […] The post 6 Reasons You’re Silently Failing in Social Media appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

At Socialized! our Social Media Agency we have had some incredible opportunities over the past year to work with brands such as the Ford Dealers Association of BC and Alberta, the Certified Management Accounts, CGA BC, CGA Canada and the Make-a-Wish Foundation. However…even producing the week long event “Social Media Week Vancouver” did not prepare […] The post 5 Social Media Lessons From Wizard World Comic Con appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Social Media Podcast: Ford dealers across North America are executing some amazing social media strategies. While catching up on my reading and best-practices I stumbled across a great case study on how Lebanon Ford (Ohio) has had some incredible success. They don’t just have a great social media team, they have built a truly social […] The post Ford Dealer Social Media Success Story – Lebanon Ford Podcast appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Today’s podcast is about 10 social media myths that are commonplace in the companies and organizations that we work with at Socialized! Agency. Many of these misconceptions stop organizations from truly realizing the potential of social media (or even starting). Below I have listed the myths. Have a listen to the podcast and let me […] The post 10 Corporate Social Media Myths Dispelled appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Today’s podcast is on 11 Social Media Trends for 2012. Here’s the outline for my podcast – I would love your feedback and thoughts:  Key trends How not if TV on everything and social on everything (Major adjustments for broadband providers will need to be made to keep pace with this multi-screen universe) Location based […] The post 11 Social Media Trends for 2012 appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Hiring a social media manager, social media coordinator, chief tweeter or whatever you might call it is a challenging endeavor. There are many brands which have experienced great success and many who have also shot the foot off of their brand on the internet. Social media is not a department or a cubicle, it represents […] The post How to Hire the Right Social Media Manager the First Time appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Today’s podcast and blog post are a result of some great dialogue, ideas and amazing research findings that were unearthed at yesterday’s panel at the ERDI conference here in Calgary, Alberta. The panel I sat on was on “Technology Implementation over the last 20 years in our schools. The panelists were: Michael Goldberg, Economist, Marty […] The post ERDI Fall Conference: Social Media in Schools appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.