PODCAST · business
Humans of Multifamily
by Zuma
CEO and Founder of Zuma, Shiv Gettu uncovers the untold human side of the multifamily industry’s key figures. From love to loss and everything in between, Humans of Multifamily dives deep into the raw, real-life stories that shape our industry. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. ⚡️ Go to getzuma.com to learn more!
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Lisa Moore: From Country Singer to Real Estate Leader
In this episode of Humans of Multifamily, Lisa Moore shares how she built a 25+ year career starting with zero experience—and why the industry is making a mistake by only hiring experienced talent today.She breaks down:Why human connection will beat AIThe real problem with centralization & hiring trendsHow she turned performance skills into leadershipAnd what most companies get wrong about training and cultureIf you're in multifamily—or building teams in any industry—this one will challenge how you think about hiring, training, and growth.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv Gettu on LinkedIn.
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Jake Lisby: Built for the Pursuit
In this episode, we sit down with Jake Lisby, Chief AI and Product Officer at Pay Ready —to talk about the mindset behind constant pursuit, building through curiosity, and why success doesn’t always feel the way you expect it to.Jake shares how growing up with financial pressure shaped his drive, how he found his way into multifamily, and what it’s really like to build and operate at a high level. He breaks down why he’s not motivated by recognition, but by solving hard problems—and how that creates a cycle of always chasing what’s next.We also get into the tension between ambition and presence, the hidden cost of always pushing forward, and why learning to slow down might be the hardest challenge of all.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv Gettu on LinkedIn.
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Patrick Ghilani: Setting High Standards & The Real Cost of Excellence
In this special episode, we sit down with Patrick Ghilani, Chief Executive Officer at MRI Software known for his relentless standards, uncompromising expectations, and decades of experience building and scaling global software companies.Patrick doesn’t lead for comfort. He leads for results.With over 30 years in the industry, he shares what most leaders won’t: the pressure behind the decisions, the trade-offs that come with ambition, and the reality of holding the line when excellence is non-negotiable.From his perspective on AI and the future of technology to the human effort required to make innovation actually work, this conversation cuts through the hype and gets to the truth.If you're serious about leadership, growth, and building something meaningful, this is one you don’t skip.00:00 – Introduction to Patrick Ghilani02:10 – First impressions: a leader people love or hate05:00 – Why being “hard to please” is intentional08:30 – The standard required to build great companies12:00 – Leadership isn’t about being liked15:30 – Early career lessons and defining moments19:00 – The pressure behind executive decision-making22:30 – The cost of ambition and personal trade-offs26:00 – Accountability at the highest level29:30 – What most leaders get wrong33:00 – Building a culture of excellence36:30 – Hiring and developing high-performing teams40:00 – When to push people—and when not to43:30 – Transition: Technology, AI, and the future46:00 – AI myths vs. reality49:30 – Why AI doesn’t “just work”53:00 – The human effort behind innovation56:30 – Comparing AI evolution to past technologies01:00:00 – Will AI replace jobs or create new ones?01:03:30 – Security, risk, and responsibility in tech01:07:00 – The future of AI platforms and systems01:10:30 – Leading through rapid technological change01:14:00 – Staying competitive in a shifting landscape01:17:30 – What separates lasting companies from the rest01:21:00 – Advice for operators and future leaders01:24:00 – Final reflections on leadership and legacy01:27:00 – Closing thoughts
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Matt DeGraw: Building a 21-Year Career While Raising Deaf Elite Athlete Daughters
In this episode, we sit down with Matt DeGraw to unpack the real story behind a 21-year corporate career, and the life built alongside it.Matt shares how he went from barely graduating high school to becoming a long-tenured leader, the pivotal moments that forced him to take life seriously, and why he chose learning over money early in his career even taking a $20K pay cut to do it.But this conversation goes beyond career growth.Matt opens up about raising elite athlete daughters, balancing family while traveling for work, and what it actually takes to stay present when your responsibilities are pulling you in every direction.We also dive into discipline, decision-making, relationships, and why success isn’t just hard work—it’s also timing and luck.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv Gettu on LinkedIn.
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Todd Parks: The Discipline of Saying No
In this episode, we sit down with Todd Parks to talk about what it really takes to build — and protect — a company over time.Todd shares how he built his property management business from the ground up, why he intentionally turned down growth opportunities, and how learning to step back made him a better leader. We also talk about responsibility, navigating hard seasons in life, and what it means to be the person others rely on — both at work and at home.This is a conversation about restraint, ownership, and the weight that comes with leadership.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv Gettu on LinkedIn.
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Laurie Frias Romain: Redefining Success Across Cultures
Shiv Gettu sits down with Laurie Frias Romain for a powerful conversation on reinvention, ambition, and redefining success across seasons of life.From growing up in France with immigrant parents to moving to the U.S. alone as a teenager, Laurie shares the story of building a career, becoming a mother, and navigating the constant evolution of identity, priorities, and purpose. This episode explores what it really means to “make it” — and how that definition changes over time.They talk about the pressure to succeed, the reality of balancing career and family, and the courage it takes to start over in new environments while staying true to yourself. Laurie opens up about motherhood, leadership, and why fulfillment today looks very different from what she once imagined.If you’ve ever felt torn between ambition and presence, stability and growth, or proving yourself vs. living intentionally — this episode will resonate deeply.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv Gettu on LinkedIn.
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Darren Williams: Why Multifamily Is a Customer Service Business
In this episode, we sit down with Darren Williams, President of Portico Property Management, for a deeply honest conversation on leadership, resilience, and why multifamily must become a true customer service business.From growing up in a town of less than 500 people in Jerome, Arizona, to leading one of the most people-centric companies in the industry, Darren shares the experiences that shaped his leadership philosophy — early loss, immigrant roots, and a relentless commitment to getting better every day.This episode goes beyond property management. It’s about grit, vulnerability, building teams, and why great leadership isn’t about being perfect — it’s about being real.If you care about building better companies, leading with authenticity, and creating exceptional resident experiences, this is a conversation you won’t want to miss.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv Gettu on LinkedIn.
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Steve Boyack: Human With AI, Designing the Next Era of Leadership
In this episode of Humans of Multifamily, we sit down with Steve Boyack,Chief Operating Officer at JVM Realty Corporation and President of JVM Management.Steve’s journey spans hustle, service, design, and leadership — from growing up in Chicago with a single mother, to building his way through college, serving in the Peace Corps, and ultimately shaping some of the most people-centered multifamily organizations in the industry.This is a conversation about human-centered leadership in an AI-powered world — and why the future isn’t human or AI, but human with AI.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv Gettu on LinkedIn.
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Kendall Pretzer : From Stepping Away to Stepping Up, A Purpose-Driven Leadership
In this episode of Humans of Multifamily, Shiv Gettu sits down with Kendall Pretzer, CEO of Grace Hill, for a thoughtful conversation on the life experiences that shaped her leadership—from growing up amid financial uncertainty, to navigating motherhood and caregiving while building a career, to creating a business by recognizing talent others overlooked.This episode is a reminder that leadership isn’t about doing more—it’s about seeing differently, choosing intentionally, and aligning your work with what matters most in each season of life.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle.Visit getzuma.com and follow Shiv Gettu on LinkedIn.
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Irini Boeder: Leadership Isn’t Following the Playbook, It’s Challenging It
In this episode of Humans of Multifamily, host Shiv Gettu sits down with Irini Boeder, National VP of Marketing & Communications at Willow Bridge and a member of the Zillow Rentals Advisory Board.Irini shares her journey as a first-generation immigrant — born in Germany, raised in Ohio, and rooted in her Egyptian heritage — and how curiosity, faith, and bold career risks shaped a path she never planned but deeply loves. From leaving Goldman Sachs to building a long-term career in multifamily, this conversation explores leadership, motherhood, mentorship, and what it really means to grow without a roadmap.This is a candid, thoughtful conversation about work, identity, and building a career that stays meaningful.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv Gettu on LinkedIn.
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Tracy Bowers: Playbook for Growing People, Portfolios, and Performance
Tracy Bowers, Managing Partner at Gallery Residential, shares her unfiltered journey from landing her first leasing job on a golf cart to building and scaling one of the fastest-growing management companies in the industry. In this episode, we dive into how continuous learning, Enneagram leadership, empathy, and curiosity shaped her career—and how she built a company from zero clients into a rapidly growing platform. We also explore how she thinks about AI, culture, customer experience, and sustainable leadership in multifamily.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv Gettu on LinkedIn.
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Beth Schaberg: Inside the Mind of a Multifamily Problem Solver
In this episode of Humans of Multifamily, Beth Schaberg, Vice President of Marketing, Operations & Technology at Willow Bridge Property Company, opens up about the experiences that shaped her leadership. From growing up fast in a divorced household to becoming the go-to problem solver inside one of the industry’s most complex operational environments.Beth shares how early independence, raising her younger brother, and watching her single mom thrive in a male dominated field all influenced her leadership philosophy. She also dives into the realities of multifamily operations, the tech frustrations teams face, and why true innovation must balance integration with brand identity.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv Gettu on LinkedIn.
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Andrew Steiker-Epstein: Reimagining Real Estate
In this episode of Humans of Multifamily, Shiv Gettu sits down with Andrew Steiker-Epstein, Chief Development Officer and Brokerage President at Charney Companies, as he shares how he went from caddying on golf courses to leading one of New York’s most forward-thinking real estate firms.Andrew opens up about the lessons learned from his entrepreneurial parents, the power of authentic relationships, and why understanding the real problem is the most underrated sales skill.He also talks about how Charney is blending creativity, community, and technology.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv Gettu on LinkedIn.
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Monica Gracia: The Power of Gratitude & Rebuilding Life After Trauma
In this episode, Shiv Gettu sits down with Monica Gracia, Senior Vice President of Operations at Dayrise Residential, LLC - whose journey from surviving domestic violence as a single mother with just $36 to her name to becoming SVP of Operations is nothing short of extraordinary. Monica opens up about her upbringing in Brownsville, Texas, the cultural and family pressures that shaped her early life, and the challenges she faced in an abusive marriage.Monica shares the turning point that gave her the strength to break free, the years of struggle and rebuilding that followed, and the unwavering support she found in her community and workplace. Through candid conversation, she discusses the emotional and financial hardships of single motherhood, the importance of asking for help, and the role of faith and gratitude in her healing.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv Gettu on LinkedIn.
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Donna Schmidt: Multifamily Legacy Meets Innovation
In this episode of Humans Of Multifamily Shiv Gettu sits down with Donna Schmidt, Chief Operating Officer at Price Brothers, as she shares her remarkable journey from cleaning apartments in college to leading a 102-year-old property management company. In this episode, Donna discusses the evolution of the multifamily industry, the challenges and opportunities of embracing new technology, and the importance of balancing legacy with innovation. She offers valuable insights on building community, driving resident retention, and redefining roles in property management for the modern era. Whether you’re a real estate professional or simply interested in leadership and organizational change, this episode is packed with practical wisdom and forward-thinking perspectives.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv Gettu on LinkedIn.
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Jillian Fikkert: Reimagining Property Management AI, Centralization, and Modern Marketing
In this episode, Shiv Gettu sits down with Jillian Fikkert Vice President, Sales & Marketing at Buckingham Companies, a dynamic marketing leader whose work spans shopping malls, multifamily housing, and beyond. Jillian dives into her career journey, starting from her solo move at 24 to a multifamily career shaped by innovation and AI. Jillian emphasizes the evolving nature of multifamily tech, especially post-COVID, likening the shift to a renaissance. She shares insights on centralizing leasing operations and using AI to revolutionize rent collections and marketing budgets. Jillian also opens up about her personal life, discussing her upbringing in Massachusetts, family life, and the balancing act of professional and personal priorities. This episode offers a deep dive into the future of multifamily marketing and the human touch in a tech-driven world.
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Dalia Kalgreen: The Intersection of Tech, Tenacity, and Truth
In this episode of Humans of Multifamily, Shiv Gettu sits down with Dalia Kalgreen, Vice President of Business Development at Unified Residential Management, to uncover the story behind one of the industry’s most dynamic leaders.Dalia opens up about her philosophy of leadership rooted in curiosity, authenticity, and adaptability. She shares how she’s embracing AI in property management, not as a replacement for people, but as a way to amplify human connection. From rent collection automation to privacy ethics, Dalia offers a thoughtful blueprint for how to stay both efficient and empathetic in a digital age.Dalia also hosts the She Suite Society podcast, a space for real talk and real leadership. And her entrepreneurial spirit doesn’t stop there—she founded Strap Grip, a clever innovation born from her soccer mom life and built in honor of her late mother, with proceeds that give back to causes close to her heart.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv Gettu on LinkedIn.
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Kara Thompson: From Hairdressing to VP, Turning Adversity to Leadership
In this episode of Humans of Multifamily, Shiv Gettu sits down with Kara Thompson, VP of Operations at Oakwood Management Company, to discuss her remarkable journey from hairdresser to multifamily industry leader. After a divorce left Kara seeking both employment and housing, a chance encounter led her to a career in property management. Kara opens up about her early life being raised by a single mother in Columbus, Ohio, the challenges of overcoming anxiety, and her non-traditional path to success. Throughout the conversation, Kara emphasizes the importance of empathy, relationship-building, and hard work. She also shares innovative strategies implemented at Oakwood and her views on the balance between technology and personalization in property management. This episode provides an inspiring look at resilience, leadership, and the value of human connection in the multifamily industry.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv Gettu on LinkedIn
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Ariel Baranauckas: Turning “Control Your Controllables” Into a Career Superpower
In this episode of Humans of Multifamily, Shiv Gettu sits down with Ariel Baranauckas, Vice President of Marketing and Recruiting at Carter Haston. Ariel shares how she didn't intend to build a career in property management but ascended from a part-time leasing job to her current executive role, driven by a passion for people rather than titles. She elaborates on juggling career and personal life, especially after becoming a mother. Ariel highlights her leadership approach, emphasizing empathy, and detail-oriented property management. She discusses the impact of AI on improving operational efficiency without removing the human touch. Ariel also sheds light on the 'In Your Shoes' campaign, aimed at understanding the daily challenges of onsite teams to further improve their work experience and resident interactions. Tune in for a masterclass in people-first leadership and innovative strategies in the multifamily industry.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn
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Jon Cooke: Why Hiring the Right People Matter More Than Any Renovation
In this episode of Humans of Multifamily, Shiv Gettu sits down with Jon Cooke, Vice President of Operations at Bell Partners, Inc., to explore his inspiring journey from leasing agent to executive. Jon shares how curiosity, mentorship, and a willingness to ask questions shaped his career. The discussion highlights the importance of vulnerability and gratitude in leadership and delves into the evolving role of technology in property management. Jon emphasizes the irreplaceable value of human interaction and personal touch in fostering resident satisfaction and retention, while also exploring the potential for AI to automate routine tasks. The conversation concludes with thoughts on building strong teams and the impact of genuine care and attention on both resident experiences and property performance.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn.
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Myles Cunningham: Leading with Vulnerability and Purpose in Multifamily
In this episode, Shiv Gettu sits down with Myles Cunningham, Myles Cunningham Managing Partner & CIO at Audubon, a rising leader in multifamily. Myles shares the challenges of balancing his visionary role in real estate investments with personal life, highlighting his struggle with stress-induced insomnia and his journey to finding a healthier work-life balance through mentorship, mental health awareness, and religious faith. He discusses the influence of his parents' hard work and dedication, his practical learning style, and how the Entrepreneur Operating System (EOS) has transformed his company's operations. Myles also dives into his childhood in Mobile, Alabama, his father's entrepreneurial ventures, and the importance of building a reliable team. Reflecting on the cost of ambition, Myles emphasizes the significance of setting long-term goals while maintaining personal relationships and family life. He candidly shares his experiences of offering to work for free to break into the industry and provides insights on how aspiring professionals can create value early in their careers by being dependable and proactive.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn.
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Kevin Owens: Choosing Impact Over Ambition in Multifamily
In this episode of Humans of Multifamily, Shiv Gettu sits down with Kevin Owens, President of Property Management at RKW Residential, to discuss his journey from a small-town upbringing in South Carolina to leading operations for over 30,000 multifamily units. Kevin shares how his early experiences working on construction sites, his family’s values, and a winding career path, from psychiatric hospitals to senior housing shaped his leadership style and ambition. The conversation explores balancing career and family, the importance of modeling values for children, and how technology is transforming property management. Tune in for insights on resilience, adapting to change, and the evolving role of service and innovation in the multifamily industry.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv Gettu on LinkedIn.
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Adrienne Hill: Why Discipline Sustains Success
In this episode of Humans of Multifamily, Shiv Gettu sits down with Adrienne Hill, Senior Vice President of Marketing and Training at Simpson Housing, to explore how her upbringing as the daughter of a career Marine shaped her resilience, discipline, and purpose. Adrienne discusses her journey from answering a classified ad to becoming a 24-year veteran in multifamily, the impact of her parents' diverse backgrounds, and how she and her husband have navigated nearly three decades of marriage. Tune in to hear insights on balancing career and family, the importance of genuine connections, and the evolving role of technology in property management.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv Gettu on LinkedIn.
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Gray Lane: How Loyalty and Mentorship Shape Multifamily Careers
In this episode, Shiv Gettu sits down with Gray Lane, Director of Marketing Operations at ECI Group. He reflects on his decade-long journey in multifamily marketing. Starting as a one-man team, Gray now manages a small team, continuously evolving his skillset and adapting to the industry's changes. He shares insights from his upbringing in Woodstock, Georgia, and how his parents influenced his career path. Gray discusses the transition from individual contributor to manager, the challenges of the multifamily industry, and the growing role of technology, including AI. He emphasizes the importance of building efficiencies, addressing core business problems, and providing exceptional customer service to differentiate in a competitive market.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv Gettu on LinkedIn.
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Bevan White: From Cutting Grass to Building a Multifamily Marketing Powerhouse
In this episode, Shiv Gettu sits down with Bevan White, Director of Marketing at RAM Partners, who brings over 25 years of experience in multifamily property management. Bevan shares his unconventional journey from disliking school and working in landscaping to leading marketing and branding strategies across major markets.Raised in Mobile, Alabama, Bevan reflects on an active childhood, the impact of his parents’ divorce, and how their hands-off approach shaped his independence. He dives into his career path, revealing how he transitioned from onsite leasing to portfolio-wide marketing leadership. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv Gettu on LinkedIn.
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Audrey Grant-Lott: Skipping the Script and Building Her Own Life
Shiv Gettu sits down with Audrey Grant-Lott, director of Talent Management at the RMR Group, to discuss her three-decade-long journey in property management, training, and talent development. Audrey shares her candid thoughts on never wanting kids, growing up in a blue-collar family, and finding her way into property management. Throughout the conversation, she touches on the importance of proper onboarding and training in the industry, the evolution of her career, her personal priorities, and how relationship dynamics play a role in her professional and personal life. The episode provides insightful perspectives on industry challenges, the role of AI in property management, and the significance of personal connections in work and life.
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Norman Radow: The Mensch Who Built a Multifamily Legacy
Shiv Gettu sits down with Norman Radow, the visionary founder and CEO of The RADCO Companies, about his inspiring journey from humble beginnings in Brooklyn's public housing to becoming a major force in the real estate industry. Norman discusses his philosophy that multifamily real estate is about more than spreadsheets and commodities; it's about providing families with homes they can be proud of. He shares his experiences of growing up in a diverse yet challenging environment, his entrepreneurial beginnings, and the values instilled by his parents. Norman reveals his leadership style, focusing on treating employees as the company's greatest asset and creating meaningful, safe, and affordable living spaces. He also delves into the importance of education, resilience, and innovation, while touching on the challenges and triumphs throughout his career. This episode, enriched with personal anecdotes and professional insights, highlights Norman's deep commitment to social equity and his unwavering belief in purpose-driven leadership.
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Keri Hall: Building a Multifamily Career with Grit, Relentless Work Ethic and Family at the Core
In this episode, Shiv Gettu sits down with Keri Ann Hall, Director of Marketing at Clear Property Management. Keri shares her unique journey from her roots in San Antonio, balanced by her strong commitment to family and community. Growing up in a supportive household with hard-working parents, Keri succeeded in multifamily marketing, influenced heavily by core values and a stringent work ethic instilled by her father. Throughout the conversation, Keri discusses the nuances of balancing a demanding career with motherhood during challenging times like COVID-19, and the critical importance of maintaining strong personal and professional relationships. The episode offers an in-depth look at how Keri navigates her dual roles with passion, whether dealing with workplace demands or raising her children to be their happiest, truest selves. Keri's story is a testament to the power of hard work, commitment, and the invaluable support of family. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn.00:00 Building a Positive Work Environment00:29 Introducing Keri Hall01:03 Balancing Career and Family01:39 Challenges and Success in Property Management03:23 Family Background and Heritage05:34 Sibling Dynamics and Personal Growth07:44 Parenting Styles and Childhood Memories33:17 Navigating Technology and Parenting35:22 Monitoring Kids' Online Activities35:54 Family Dynamics and Home Design37:04 The Evolution of Social Media37:59 Work Ethic and Role Modeling39:36 Balancing Work and Personal Life44:40 Challenging Work Environments51:24 Career Path and Education01:09:56 Industry Insights and Relationships01:15:39 Conclusion and Final Thoughts
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Jonathan Bove: Extroversion, Owning the moment and Earning Your Luck
Shiv Gettu sits down with Jonathan Bove, Executive Vice President of Acquisition and Management Services at Landmark, to explore his nearly two-decade-long journey in the multifamily industry. Jonathan discusses his transition from software engineering to real estate, emphasizing the importance of seizing opportunities and the impact of luck. He sheds light on his extroverted nature, how it has contributed to his career success, and the value of luck surface area. He also shares personal insights about balancing family life, instilling values in his children, and utilizing AI technologies in property management. Jonathan’s story is a testament to how preparation, passion, and the right opportunities can redefine success in real estate.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn00:00 The Role of Luck in Career Success00:36 Introducing Jonathan Bove01:09 Family Values and Parenting01:49 Wedding Officiation Stories05:55 Growing Up in a Large Family13:53 Educational Background and Career Path26:18 Public Speaking and Overcoming Fear30:16 Reflecting on Career Mistakes32:43 Balancing Ambition and Realistic Promises34:24 Nautical Analogies and Family Influence37:47 Instilling Family Values44:31 Journey Through Multifamily Industry56:05 The Role of AI in Student Housing01:01:53 Fragmentation in Real Estate Technology01:03:25 Conclusion and Contact Information
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Robbie Mejia: Lessons on Trust, Transparency and a Complicated Father
Shiv Gettu sits down with Robbie Mejia RVP of Property Management at LYND as she shares her journey from growing up in a large family in Austin, Texas, to navigating the multifamily real estate industry. Robbie emphasizes the importance of trust and openness in leadership. She discusses the lessons learned from her father, a Vietnam veteran with a complex history, and how these lessons shaped her leadership style. The conversation delves into the evolving landscape of multifamily real estate, the role of AI technology, and the significance of maintaining human connection in a technology-driven world. Robbie also reflects on her path to marriage and her experiences as a stepmom, offering a comprehensive view of her multifaceted life and career.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn00:00 Introduction to Multifamily Real Estate00:26 Robbie Mejia's Early Life and Family Background00:41 Leadership Philosophy and Trust Building01:30 Challenges in Property Management01:47 Innovative Solutions with Kelsey AI03:05 Welcome to the Show: Robbie's Journey03:32 Growing Up in Austin, Texas07:47 Family Dynamics and Parental Influence09:23 Lessons from an Alcoholic Father13:19 Navigating Relationships and Personal Growth33:59 The Role of a Stepmom37:20 Finding the Perfect Partner42:09 Discussing Relationship Dynamics43:55 Personal Growth and Self-Reflection46:04 Family Influence and Career Path49:22 Leadership and Mentorship01:07:42 The Role of AI in Multifamily Industry01:13:32 Personal Anecdotes and Future Plans
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Maddie Patrick: Why Designing a Good Living Space Is a Moral Imperative, Not a Luxury
Shiv Gettu sits down with Maddie Patrick, a regional manager at Foresight Asset Management whose approach to real estate blends empathy, intentionality, and long-term thinking. She shares her belief that every unit should be treated like your grandmother lives in it a philosophy that shapes how she leads, renovates, and activates space. We dive into how thoughtful design isn’t just aesthetic, it’s moral. And how long-term ownership offers the opportunity to shift outcomes for families and entire communities.This episode is a candid look at what happens when we reframe housing as a human responsibility, not just a business.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn00:00 Early Career in Acquisitions02:45 Transition to Development and Purpose-Driven Work05:10 How Design Reflects Respect and Care07:15 The “Grandmother Test” for Every Unit09:25 Long-Term Ownership and Generational Thinking11:50 Equity, Warmth, and Human-Centered Design14:10 Reframing Profit Through a People-First Lens17:35 Owning Mistakes and Building Team Trust20:00 Activating Buildings with Intention24:45 The Emotional Labor of Property Management27:30 What It Means to Be Radically Personal30:10 Moral Responsibility in Development34:00 Housing as a Tool for Equity and Belonging37:15 How Maddie Defines Good Property Management40:20 Creating Culture and Identity Through Design42:45 Long-Term Outcomes vs. Quick Fixes45:10 Why Physical Space Shapes Emotional Safety48:30 Building With Joy and Intention50:55 Closing Reflections on Values, Leadership, and Legacy
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Natalie Jones: The Courage to Choose Identity Over Acceptance and Building a New Life
In this compelling episode, Natalie Jones, Vice President of Build to Rent, shares her remarkable story of growing up homeschooled in a religiously conservative family in Florida and Georgia. She talks about the profound challenges she faced after coming out twice; first at 17 and again at 26. Leading to her estrangement from most of her family. Natalie's narrative underlines the emotional toll and resilience needed to stay true to oneself while navigating intense familial and societal pressures. Despite these hardships, Natalie found a new sense of belonging and purpose in the multifamily housing industry, which she describes as her second family. She discusses the evolution of the industry, detailing how it has transformed into a space where people can build long-term careers. The conversation further explores varied experiences with homeschooling, dealing with ADHD, and the positive impacts of medication. Natalie also shares candid insights into finding love with her wife, overcoming the stigma tied to her identity, and the role of community in supporting her career and personal life. The episode is a touching reminder of the courage it takes to live authentically and the importance of connection and resilience.00:00 Early Life and Coming Out00:38 Career Beginnings and Industry Insights02:11 Homeschooling Experience05:25 Challenges with ADHD11:33 Family Dynamics and Struggles25:37 Navigating Family Relationships After Coming Out27:37 Understanding Different Perspectives on Sexuality28:33 Supporting Closeted Individuals30:37 Evolving Relationship with Religion35:18 Meeting My Wife and Building a Life Together41:39 Love for Downtown Phoenix43:01 Journey into the Multifamily Industry47:09 Crazy Stories from the Industry50:28 Future Plans and Final Thoughts
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Or Bokobza: The Impact of Community and the Journey Beyond Wealth
Or Bokobza, co-founder and CEO of Venn, discusses his journey from a middle-class upbringing in Israel, through an elite military unit, to leading a company that transforms apartment living through community. Or emphasizes the importance of values, authentic relationships, and collaboration in business. He shares insights on leadership, the significance of recruiting the right people, and his philosophy on money—viewing it as a measure of success and a means to afford life, but not the main driver. Or also discusses the potential of the multifamily industry to collaborate and improve collectively, rather than compete. The conversation touches on the importance of personal relationships, particularly family, and how these elements are crucial for happiness and success. Lastly, Or reflects on the power of community and ownership in driving participation, engagement, and ultimately, business success.00:00 – Redefining Success: Money as a Tool, Not the Goal00:34 – Leading with Heart: Embedding Values into Business03:09 – Meet Or: From Humble Roots to Visionary CEO06:15 – Family First: The Foundation of Or’s Drive24:19 – Military Lessons: Discipline, Leadership & Trust37:58 – The Power of People: Building High-Integrity Teams56:33 – From Backpack to Blueprint: Entering Real Estate01:00:53 – Panama Playbook: Building Abroad with Vision01:18:58 – Why Community & Ownership Fuel Real Impact01:36:42 – Beyond Competition: A Call for Industry Unity01:45:00 – Love, Legacy, and the True Meaning of Success
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42
Stephanie Graves: The Multifamily CEO Who Ran Her Company from a Preschool Teacher's Lounge
Shiv Gettu sits down with Stephanie Graves, CEO of Q10 Property Advisors, who shares her remarkable journey from growing up with a single mom in El Paso to building multiple successful businesses, including a multifamily management company that now oversees nearly 10,000 units.As an only child raised by a mother who instilled in her that college was non-negotiable, Stephanie learned early that hard work could open any door. After working in banking and development, she made her unexpected entry into property management through the developer side – a background that gives her a unique owner-oriented perspective rarely found in third-party managers.Stephanie reveals how she simultaneously ran her property management company and a Montessori preschool she built from scratch (relocating a natural gas pipeline in the process), applying apartment management techniques to childcare and running Q10's operations out of the teacher's lounge. Throughout the conversation, she explains why she's never afraid of failure, how she does free upfront work for potential clients to ensure deals actually work, and why she hopes her team members feel guilty when they leave.When asked about the cost of her ambition, Stephanie reflects thoughtfully on what her family and personal joy might have sacrificed for her success – yet her energy and enthusiasm for creating new opportunities make it clear why she's become one of Houston's most respected multifamily leaders.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn00:00 Growing Up in El Paso with a Single Mom05:00 Moving Away and Finding Her Path in College13:00 The Power of Being Approachable at Any Level20:00 Facing Imposter Syndrome While Leading an Industry26:00 Building a Montessori School from Scratch35:00 Running Multiple Businesses Simultaneously44:00 The Replace All Philosophy of Entrepreneurship51:00 Creating a Culture Where People Feel Guilty to Leave58:00 How Post-COVID Challenges Changed Property Management01:03 The Cost of Constant Ambition
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41
Alex Abernathy: Asset Living’s EVP on Building National Scale with a Boutique Approach
Shiv Gettu sits down with Alex Abernathy, Executive VP at Asset Living, who shares his journey from growing up as the youngest child with siblings 10 years his senior to becoming a key leader in one of multifamily's fastest-growing third-party management companies.Born in Michigan and raised between the northern vacation towns and the Upper Peninsula, Alex experienced a dramatic culture shock when he moved to Orlando at 16, transitioning from a nearly all-white small town to being part of an 8% white minority at his new high school. This formative experience shaped his appreciation for diversity and different perspectives, which he now brings to Asset Living's acquisition and growth strategy.Alex offers rare insights into Asset Living's remarkable transformation from a regional player with 55 student housing properties when he joined in 2011 to today's powerhouse managing 1,650 communities and 300,000 units. He explains how the company maintains its "national scale with a boutique presence" philosophy through strategic acquisitions that honor each organization's unique culture rather than forcing standardization.The conversation also explores how Alex's relationship with his retired dentist father shaped his perspectives on work, purpose, and fulfillment, and why he's evolved from viewing money as a motivator to focusing on creating meaningful impact for his team members.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn00:00 Growing Up as the Youngest with Much Older Siblings08:00 Ryan's Leadership and Asset Living's Second-Generation Success15:00 National Scale with a Boutique Approach Philosophy24:00 Culture Shock Moving from Michigan to Florida31:00 How His Father's Early Retirement Shaped His Views42:00 Navigating a Controlling Parental Relationship51:00 From Engineering to Property Management55:00 Asset Living's Growth Strategy and Acquisition Philosophy59:00 Why Material Things Don't Drive Him Anymore
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40
Kevin Kirton: How the CEO of Buckhead Investment Partners Changed Houston Development Forever
Shiv Gettu sits down with Kevin Kirton, CEO of Buckhead Investment Partners, who shares his journey from being born with a congenital heart defect requiring emergency surgery at just seven weeks old by famed surgeon Denton Cooley to becoming a pioneering real estate developer in Houston.Raised in a hard-working household where his father instilled a strong work ethic and refused to let him sleep in, Kevin developed an early curiosity for building and creating. After studying economics and finance at Washington University in St. Louis, he found his way into real estate, combining his love for problem-solving, mathematics, and following his curiosity.Kevin opens up about his side hustles, including a patent-pending cooking device, an award-winning furniture design made from a single sheet of plywood, and his latest tech ventures. But the conversation's highlight features the fascinating saga of the "Ashby High-rise" (now called The Langley), a development project that resulted in unprecedented legal battles with the City of Houston, a month-long trial where Kevin spent seven hours on the witness stand, and personal attacks that revealed surprising truths about human nature.When asked what he's most proud of, Kevin doesn't hesitate – his wife and three children remain his greatest accomplishment.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn00:00 Early Years and Emergency Heart Surgery09:00 Father's Influence and Work Ethic15:00 Academic Interests and Math Curiosity23:00 College Experience at Washington University31:00 Side Hustles and Creative Ventures42:00 Podcast Recommendations and Reading Habits51:00 Basketball, Tennis, and Rice University Connection55:00 The Legendary Ashby High-Rise Battle
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39
Bill Nye: The Discipline Dividend & The Meteoric Rise in Multifamily
Shiv Gettu sits down with Bill Nye (not the Science Guy), who shares his journey from growing up on an Ohio farm in a Quaker family to becoming "The Apartment Guy," a renowned educator and speaker in the multifamily industry.Raised in Amish country as one of six children to hardworking parents who placed little emphasis on education, Bill forged his own path by joining the Air Force at age 21. His military experience transformed his perspective on education's importance after excelling at the NCO Leadership Academy. After nine years of service, including time as part of the Presidential Support Squadron for Air Force One, Bill found himself teaching high school in Washington DC before a chance conversation led him to maintenance work in apartment communities.Through disciplined work ethic and exceptional customer service, Bill quickly rose from maintenance supervisor to property manager to management company president in just three and a half years. He shares candid reflections on his family dynamics, his passion for American history, and how his life changed when he met his wife while teaching a certification course in Houston.Today, Bill travels the country as a speaker on leadership and multifamily operations, having authored two books and built a reputation for creating exceptional workplace cultures and resident satisfaction.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn.00:00 Farm Upbringing & Family Dynamics09:00 Finding Purpose in the Air Force23:00 Accidental Entry into Multifamily Maintenance35:00 Rapid Rise from Maintenance to Management53:00 Building Award-Winning Company Cultures01:03 Meeting His Wife & Current Speaking Career
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Shiv Gettu: Building Zuma and Humans of Multifamily While Overcoming Self-Doubt
In this special episode, the tables are turned as Humans of Multifamily host Shiv Gettu becomes the guest, interviewed by industry veteran Daniel Paulino at the Social Media Summit in Napa.Shiv opens up about his journey as a middle child who often felt like he didn't belong, from growing up between the U.S. and India to facing intense bullying in eighth grade that lasted three months. He shares how these formative experiences sparked his obsession with personal growth and self-improvement, including a pivotal story of timing himself running up 12 flights of stairs every day after school.The conversation explores Shiv's entrepreneurial path, from discovering BiggerPockets podcasts while working at PwC to meeting his co-founder Kendrick through a personal development course and launching their Airbnb business - which quickly pivoted when COVID devastated their cash flow. This crisis led to the founding of Zuma, born from the realization that the long-term rental process was broken compared to Airbnb's seamless experience.Throughout the conversation, Shiv reflects on the sacrifices of startup life, the burden of feeling like achievements are the only measure of self-worth, and why he believes most founders need "delusion" to succeed when logic says otherwise. The episode concludes with insights about his cross-country RV podcast tour and why, despite the hardship of leaving routine behind, he's creating memories he'll cherish decades later.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn00:00 Growing Up as the Middle Child Who Didn't Belong12:00 How Parental Confidence Enabled Self-Belief and High Expectations22:00 Finding Financial Security Through Real Estate34:00 The Airbnb Business That Almost Succeeded47:00 Founding Zuma After COVID Destroyed Their Cashflow59:00 Why Hiring is the Most Important and Challenging Founder Skill01:15:00 Creating a Unique Strategy to Stand Out in Multifamily01:31:00 Conferences and the Challenges of Early-Stage PropTech01:50:00 Behind the Scenes of the RV Tour and Working with Strangers
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37
Rebecca Cook: Finding Patterns and Solving Problems in Multifamily
Shiv Gettu sits down with Rebecca Cook, Director of Multi-Family Management at Friedman Real Estate, who shares her journey from growing up in unincorporated Washington County, Oregon to becoming a multifamily industry leader with nearly 30 years of experience.Born into a financially challenged household where food stamps and free school lunches were part of everyday life, Rebecca credits her stable housing situation as a fundamental influence on her career path and housing philosophy. While working two full-time jobs after high school graduation, a chance encounter with a persistent customer at Subway convinced her to try leasing apartments - a role she initially resisted but quickly excelled in.Through candid conversations about her strengths in pattern recognition, love of mathematics and music, and evolution as a leader who had to "soften the edges" of her direct communication style, Rebecca reveals how her background shaped her people-first approach to property management and her belief that stability in housing allows people to thrive.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn.Timestamps:00:00 Growing Up in Unincorporated Washington County06:00 From Subway Sandwich Maker to Reluctant Leasing Agent10:00 Finding Success in an Industry She Initially Resisted17:00 The Evolution of Multifamily Technology Over 30 Years25:00 Why Home Is More Than Just a Shelter - It's Stability34:00 Learning to Balance Direct Communication with Leadership40:00 The Mentors Who Shaped Her Career Trajectory
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36
Kate Good: High Maintenance — and Proud of It: How Kate Good Built Her Own Success
Shiv Gettu sits down with Kate Good, SVP of Multifamily Development with Hunington Residential, who shares her remarkable journey from a small-town upbringing to becoming an influential multifamily developer, professional speaker, and entrepreneur.Born in Dallas but raised in Ohio in a tight-knit Catholic school environment, Kate's path to industry leadership began unexpectedly when a job loss led her to Trammell Crow, where her natural sales ability and innovative thinking quickly set her apart. Through creative problem-solving—like hiring her own temp to handle paperwork while she focused on leasing—Kate established herself as someone who could break conventional career paths and create her own opportunities.In a pivotal career chapter, Kate worked alongside legendary author Stephen Covey, traveling the country teaching time management and goal-setting principles, which cemented her passion for public speaking and her belief in visualization and goal-setting. Today, she channels her creativity into developing apartment communities with unique amenities like podcast studios that convert to karaoke rooms at night, bowling alleys, and innovative outdoor spaces designed to foster authentic community experiences.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn.Timestamps:00:00 From Dallas Roots to Catholic School Upbringing07:00 Early Entrepreneurial Spirit with the Family Bookstore15:00 Discovering Her Dyslexia in Early Adulthood23:00 The Fateful Hotel Firing That Led to Multifamily35:00 Hiring Her Own Temp and Getting Management's Attention45:00 Learning from Stephen Covey on the Speaking Circuit53:00 Transitioning from Training to Professional Speaking58:00 Creating Innovative Apartment Community Experiences
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35
Char McCurdy: The President of Summit Property Management on Optimism as a Business Strategy
Shiv Gettu sits down with Char McCurdy, President of Summit Property Management, who shares her journey from growing up on a farm in Arkansas to leading a company managing 10,000 units and 180 team members.Born into a family with five siblings spanning a 20-year age gap, Char developed a strong work ethic tending to the family farm while her traveling salesman father was on the road. After her parents' divorce prompted a move to Oklahoma at age 16, she earned a basketball scholarship to college in Memphis, where she accidentally discovered multifamily when a property manager approached her at the pool and offered her a leasing position.Through candid conversations about her competitive nature, surviving cancer for over 20 years, and her leadership philosophy centered around having a "servant's heart," Char reveals how her optimistic outlook and faith have guided her through life's challenges and shaped her approach to business and wellness.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle.Visit getzuma.com and follow Shiv on LinkedIn00:00 Growing Up on an Arkansas Farm08:00 Falling into Multifamily by the Pool20:00 Surviving Cancer with Optimism32:00 Leadership Style and Company Culture40:00 Finding Balance Through Fitness and Faith
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34
Holly Johnson: Bringing Small-Town Values to Multifamily Marketing
Shiv Gettu sits down with Holly Johnson, VP of Marketing, who shares her journey from growing up on a 700-person farm town in the Texas panhandle to becoming a respected leader in multifamily marketing.Born and raised in a blue-collar farming community, Holly developed a strong work ethic helping with livestock, picking cotton weeds, and even earning a hardship driver's license at age 13. After excelling academically and transferring schools to pursue basketball, she chose to attend Texas Tech for marketing instead of accepting athletic scholarships, setting the foundation for her career path.Through candid conversations about her career challenges, including being laid off twice, and personal struggles like her divorce after a 26-year relationship that began when she was just 14, Holly reveals how her natural optimism, faith, and commitment to being present have guided her through life's toughest moments.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle.Visit [getzuma.com](http://getzuma.com/) and follow Shiv on LinkedIn00:00 Growing Up on a Texas Farm with 700 Neighbors08:00 Developing a Strong Work Ethic Through Farm Life24:00 Finding Her Career Path in Multifamily During College38:00 Career Setbacks and Finding Purpose Through Adversity50:00 The Future of Technology and Human Connection in Multifamily
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33
Joana Nosewicz: Building a Kind Leadership Path in Multifamily
Shiv Gettu sits down with Joana Nosewicz, Marketing and Training leader at Presidium, who shares her journey from being born on a German army base to becoming a respected multifamily professional.Growing up as a military child across multiple states, Joana developed an adaptability and outgoing nature that would serve her well throughout her career. Her strict military father and social worker mother shaped her into a structured yet empathetic leader who values both precision and kindness. After working since age 15 and paying her own way through college, she found her true calling in multifamily marketing after a brief detour in medical coding.Through candid conversations about her challenging childhood, her approach to leadership, and her philosophy on balancing work with personal wellness, Joana reveals how she transformed early life challenges into professional strengths and why she values every project—big or small—with equal importance.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle.Visit getzuma.com and follow Shiv on LinkedIn00:00 Military Childhood & Cross-Country Upbringing08:00 Finding Independence Through Early Work Experience24:00 Developing a "Kind Leadership" Philosophy31:00 Transitioning into Multifamily Marketing43:00 The Future of AI in Resident Experience
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32
Danielle Koontz: On Leading With Grace At Work And At Home
Shiv Gettu sits down with Danielle Koontz, Senior Managing Director of Business Development at RangeWater Real Estate, who shares her journey from a small town of 750 people in Illinois to becoming a multifamily industry leader. After graduating during the 2009 financial crisis, Danielle found her way into multifamily through a temporary leasing position that turned into a fulfilling career path.Through candid conversations about balancing career ambition with family life, her approach to "juggling glass and rubber balls," and her unique perspective on work-life integration as a mother of two young children, Danielle reveals how her small-town values and faith-centered outlook have shaped her leadership style and definition of success.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn.**Timestamps:**00:00 Small Town Roots to Multifamily Career05:00 Finding Her Way Into Real Estate During the GFC12:00 The Power of Saying "Yes" to Opportunity17:00 Balancing Motherhood with a Demanding Career30:00 Faith, Family, and Work as Pillars of Fulfillment42:00 Leading with Trust and Empowering Others
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31
Ann-Marie Bomba: What 7 Kids and 17,000 Units Taught Ann-Marie Bomba
Shiv Gettu sits down with Ann-Marie Bomba, CEO at Strategic Properties, who shares her extraordinary journey from being on her own at age 14 to building a property management company that grew to 17,000 units before being acquired.Born in South Texas, Ann-Marie's early life took a dramatic turn when she left a difficult home environment at 14, navigating situational homelessness and supporting herself completely by age 15. After earning her GED, she accidentally fell into multifamily at 17 when a property manager offered her a weekend leasing job while she was apartment hunting. By 19, she had already become a property manager, setting the foundation for a remarkable career trajectory.Through candid conversations about blending a family with seven children while starting a company, her approach to developing leadership in others, and her thoughts on AI's impact on property management, Ann-Marie reveals how her early struggles shaped her servant leadership style and her definition of success as the positive impact she leaves on others.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn00:00 From South Texas Roots to Early Independence05:00 Falling into Multifamily at 17 Years Old12:00 Rising Through the Ranks from Leasing to Leadership30:00 Founding a Property Management Company from Scratch42:00 The Future of AI and Centralization in Multifamily
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30
Ed Wolff: The CEO of Aerwave on Balancing Kindness with Decisive Leadership
Shiv Gettu sits down with Ed Wolff, President of Aerwave, who shares his journey from humble New York beginnings to becoming a multifamily technology leader in Dallas.The son of a NYC detective and secretary, Ed developed an early entrepreneurial spirit—starting a fish pond company at 14 and working 70-hour weeks by 16. After earning his MBA from Georgia Tech and becoming the first in his family with a master's degree, he leveraged his HR background to enter multifamily, where he discovered the perfect blend of his passions for people and real estate.Through candid conversations about transitioning from operator to supplier, the importance of servant leadership, and his "top ten ways to work with Ed" approach to management, he reveals how authenticity and compassion have guided his career decisions and leadership philosophy.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle.Visit getzuma.com and follow Shiv on LinkedIn00:00 From NYC Detective's Son to Dallas Business Leader08:00 Values, Leadership & Authentic Management20:00 Finding Balance as a "Zero to Sixty" Person31:00 Transitioning from HR to Multifamily Technology44:00 Building Partnerships Instead of Vendor Relationships
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29
Amy Barricelli: Building a Career That Doesn't Need a Vacation as SVP of RR Living
Shiv Gettu sits down with Amy Barricelli, SVP at RR Living, who shares her journey from selling apartment guides in the late 90s to becoming a respected multifamily leader who refuses to view work as separate from her identity.Growing up in South Jersey with divorced teacher parents, Amy developed independence early, even taking out loans at age 13 to attend the private high school of her choice. After studying English and continuing to graduate school at Oxford, she found her way into apartment marketing through a commission-based sales position that unexpectedly launched her multifamily career.Through candid conversations about her marriage via eHarmony, her six special-needs rescue dogs, and her philosophy on creating "a life you don't need a vacation from," Amy reveals how mentorship from Melanie French transformed her approach to leadership from demanding results to providing grace and bringing team members along on the journey.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle.Visit getzuma.com and follow Shiv on LinkedIn00:00 South Jersey Upbringing & Early Independence10:00 Finding Her Path in Sales & Customer Connection24:00 Creating Work-Life Integration Rather Than Balance38:00 Learning to Lead with Grace & Understanding50:00 Defining Success Beyond Titles & Money
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28
Amanda Cox: The COO of Bellaire on Turning Distressed Properties into Opportunities
Shiv Gettu sits down with Amanda Cox, COO of Bellaire Multifamily Management, who shares her journey from an only child with a wholesome country upbringing to multifamily leader handling distressed properties.Growing up outside Houston with strict parents and an entrepreneur grandfather who inspired her, Amanda developed a natural drive to lead. After starting as a college leasing agent in 2008 to pay her rent, she discovered a passion for helping people find homes and built her career from there.Through candid conversations about the challenges of transitioning from property manager to regional manager, the importance of staying connected to on-site operations, and her decision to start her own company with a former client, Amanda reveals how her leadership style focuses on empowerment and open communication.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle.Visit getzuma.com and follow Shiv on LinkedIn00:00 Wholesome Childhood & Early Influences08:00 Self-Reflection & Personal Growth24:00 Falling Into Multifamily During College34:00 Leadership Philosophy & Being "In the Weeds"40:00 Building Bellaire Multifamily Management & Future Growth
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27
Ian Mattingly: The President of Luma Residential on Transforming a Family Legacy
Shiv Gettu sits down with Ian Mattingly, President of Luma Residential, who shares his journey from growing up "under leasing desks" to transforming his father's real estate legacy.Raised in Dallas with the family business as an unwelcome "sibling" competing for his father's attention, Ian initially resisted the property management world. His path took unexpected turns—from theater studies at Northwestern to building websites, selling cars, and brokerage—before returning to multifamily with fresh perspective.Through candid conversations about his idyllic yet financially variable childhood, his leadership philosophy of vision balanced with openness to better ideas, and his excitement about AI and robotics transforming the industry, Ian reveals how his analytical mindset helps him balance the needs of residents, employees, and investors.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle.Visit getzuma.com and follow Shiv on LinkedIn00:00 Growing Up with the Family Business as a "Sibling"04:00 Childhood in Dallas & Family Background17:00 From Theater Major to Car Sales to Multifamily27:00 Returning to the Family Business34:00 Leadership Philosophy & Balancing Stakeholders43:00 The Future of Property Management & AI Innovation
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26
Dom Beveridge: Busting the Myths of Multifamily Centralization
Shiv Gettu sits down with Dom Beveridge, a renowned multifamily proptech expert and publisher of the influential "20 for 20" industry research paper. Born and raised in the UK, Dom's journey into multifamily began through his expertise in revenue management, working first in hotels before transitioning to multifamily about 14 years ago. Through candid conversations about industry trends, technology adoption, and operational challenges, Dom shares his unique perspective on how the shift toward third-party management has fundamentally changed multifamily operations and technology implementation. He discusses the ongoing tension between platform consolidation and best-of-breed solutions, the rising concern around fraud detection, and why he believes most companies have lost track of their actual customer journey.As the creator of the annual "20 for 20" research paper, which synthesizes insights from deep interviews with 20 industry executives, Dom offers invaluable insights on what's driving technology decisions in multifamily, why centralization is often misunderstood, and how AI is best viewed as an enabler of automation rather than a solution category itself.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn.**Timestamps:**00:00 From UK Roots to Multifamily Tech Expert10:00 How Third-Party Management Shapes the Industry17:00 Tech Proliferation and Fragmented Customer Journeys25:00 Balancing Best-of-Breed vs. Consolidated Solutions35:00 The Rise of Fraud Detection Technology42:00 Why Centralization Isn't What People Think50:00 AI as Enabler of Automation Rather Than Solution58:00 The Future of Platform Players Like Yardi and RealPage
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ABOUT THIS SHOW
CEO and Founder of Zuma, Shiv Gettu uncovers the untold human side of the multifamily industry’s key figures. From love to loss and everything in between, Humans of Multifamily dives deep into the raw, real-life stories that shape our industry. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. ⚡️ Go to getzuma.com to learn more!
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