PODCAST · health
MedTech Business Academy
by MedTeXperts
Attention MedTech executives: Are you looking to grow exponentially and remain competitive in the MedTech Industry? Our renowned professors, the MedTeXperts, have launched a new podcast, the "Medtech Business Academy," where you can earn your MEDTECH MBA! We will be sharing our insights related to all aspects of Medtech commercialization including strategies for engaging with distributors, digital marketing, inside sales, clinical experience marketing, and healthcare economics. Download your episode on Spotify, Apple iTunes, or wherever you listen to your favorite podcasts.
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Building Medtech That Gets Adopted with Guest Frank Jaskulke | Ep 106
In this episode of the MedTech Business Academy, Scott Alexander, Barbara Strain, and Mike Sperduti sit down with Frank Jaskulke of Avio Medtech for a practical conversation on what really separates successful medtech startups from the ones that stall. From credibility and execution to commercialization, networking, market fit, and the hidden costs of scaling sales, Frank shares clear, experience-based advice for innovators trying to move from concept to adoption.The discussion also covers common startup blind spots, why solving a real market need matters more than falling in love with a solution, how to think about value analysis and workflow improvement, and where Frank sees some of the most exciting opportunities in medtech today.Whether you're building, launching, investing in, or advising medtech companies, this episode is packed with insight you can put to work right away.#MedTech #MedicalDevice #HealthcareInnovation #StartupStrategy #Commercialization #ValueAnalysis #MedTechBusinessAcademy
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The New Rules of Value Analysis | VAES Ep 8
Healthcare value is changing fast in 2026. Cost pressure, CMS policy shifts, and the move toward value-based care are forcing hospitals, suppliers, and value analysis teams to rethink how value is defined and measured.In this kickoff episode of the Creating Value Series, host Skender Daerti is joined by value analysis experts Barbara Strain, Jenell Robinson, and Terri Nelson to break down the evolving value equation in healthcare.They discuss the classic formula Value = Quality ÷ Cost, why that equation is becoming more complex, and how hospitals are increasingly evaluating outcomes, efficiency, patient experience, and operational impact when making purchasing decisions.This episode explores:• How value analysis teams actually evaluate clinical products• Why the lowest cost product is not always the highest value• How CMS changes influence hospital purchasing decisions• The role suppliers play in demonstrating meaningful value• Why future value decisions may become more theoretical and outcomes-drivenIf you work in medtech, hospital supply chain, clinical leadership, or healthcare strategy, this episode provides a practical look at how value analysis is evolving and what it means for product adoption.This episode launches our new Creating Value series, where we will explore conversion compliance, supplier collaboration, value analysis processes across different healthcare systems, and more.Subscribe for more conversations on healthcare value analysis, medtech strategy, and hospital decision-making.
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Medtech’s New Battleground | Ep 105
Medtech’s New BattlegroundIn this episode of the Medtech Business Academy, Skender Daerti, Barbara Strain, and Scott Alexander discuss the forces shaping the medical device industry today. With strong earnings and renewed M&A activity, capital is flowing back into medtech. At the same time, hospitals continue to face staffing shortages, labor pressures, and operational constraints.The conversation explores why workflow and operational efficiency are becoming critical factors in technology adoption. As providers try to do more with fewer resources, medtech companies that simplify processes and integrate into clinical workflows may have the greatest competitive advantage.This episode examines the intersection of industry consolidation, AI-driven investment trends, and hospital operational realities, and what it means for medtech leaders navigating the next phase of the market.
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2026 Kickoff | Ep 104
2026 Kickoff sets the stage for what’s ahead in medtech. In this episode of the MedTech Business Academy, Skender Daerti is joined by Barbara Strain, Scott Alexander, Mike Sperduti, and Tom Hickey to reflect on the turbulence of 2025 and unpack what it means for selling, marketing, and implementing medical technology in 2026.The panel discusses why uncertainty stalled decision-making last year, how tariffs and supply chain pressures changed provider behavior, and why conversion fatigue and implementation burden are killing more deals than ever. From educational marketing and smarter prospecting to clearer clinical, financial, and operational value messaging, this conversation focuses on what actually moves opportunities forward in today’s environment.Looking ahead, the group explores CMS reimbursement changes, evolving provider priorities, investor expectations, and the growing need for adaptability as AI and new ways of working reshape how relationships are built and maintained.Key themes in this episode:What 2025 revealed about the medtech marketWhy adoption friction matters more than priceHow to build pipeline in a slower, noisier marketCMS changes and their impact on providers and suppliersAdaptation as the defining skill for 2026???? Like, subscribe, and share this episode with someone planning their 2026 medtech strategy.
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Advisory Boards That Actually Move the Needle | Ep 103
How do you build advisory boards that actually change your commercialization trajectory instead of checking a box? The panel breaks down who to invite, what to ask, and how to turn insight into action.In this episode of the Medtech Business Academy, host Scott Alexander sits down with Skender Daerti, Barbara Strain, and Mike Sperduti to go deeper on voice of customer by focusing on one of the most underused tools in medtech: advisory boards.They unpack what a modern advisory board really is, how it differs from one-off focus groups, and why the best boards are “snowflakes” that look different for each product, market, and objective. Skender introduces the idea of “closing the circuit” across all personas who touch a product, from physicians and nurses to EVS, biomed, IT, and quality leaders.The group explores how to avoid the trap of getting “say” data that never turns into “do,” why you should pay advisors to tell you what you do not want to hear, and how to balance gray-bearded experts with emerging clinicians who understand today’s channels and behaviors. They wrap with practical steps for building your first advisory board, setting objectives, holding advisors accountable, and knowing when the right move is to kill a project.If you are in medtech leadership, product management, marketing, or sales, this episode will give you a concrete playbook to design advisory boards that create a real unfair advantage in your market.
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Indirect Spend, Direct Value | VAES Ep 7
In Episode 7 of the Value Analysis Expert Series, Skender Daerti sits down with Barbara Strain, Terri Nelson, and Jenell Robinson to unpack indirect spend and why it belongs inside the value analysis conversation. From rentals and courier services to waste, valet, instrument repair, and placement agreements, the panel shows how these choices shape patient flow, compliance, budgets, and outcomes. Learn the questions value analysis teams ask, the metrics that matter, and how to engage supply chain early so departments avoid hidden costs and lost leverage.
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From Say to Do: Real Voice of Customer for Medtech | Ep 102
The team unpacks a practical playbook for voice of customer in medtech. Learn how to recruit across the real buying committee, ask intent questions that forecast adoption, and focus on operational ease so your product clears the bandwidth barrier inside hospitals. Walk away with first steps to build buyer personas, create an internal champion, and keep a non-sales conversation running in the market.Key takeaways:Do not generalize one cohort’s feedback across the committeeTest intent with do oriented questions instead of nice to hear statementsOperational simplicity is a decision driver when staffing is thinBuild a champion and arm them to speak for finance and operationsKeep VOC continuous to prevent point in time blind spotsUse associations and local chapters to reach hard to access roles
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Surfaces to Safety: Linda Lybert on Collaboration and Patient Protection | Ep 101
In this episode of the Women in Medtech series, host Colleen Patterson is joined by Linda Lybert, founder and executive director of the Healthcare Surfaces Institute, for an eye-opening conversation about the unseen role that materials and cleaning practices play in patient safety.Linda shares how a simple sales visit led to a decade-long mission to improve the way hospitals think about surface disinfection and design. From launching global task forces to breaking down silos between infection prevention, facilities, and manufacturers, she explains how collaboration and persistence are essential to driving change in healthcare environments.Listeners will gain practical insight into how surface selection, training, and communication across departments can reduce healthcare-associated infections (HAIs), extend product life, and protect brand reputation.Key Topics:Why surfaces matter for infection prevention and patient outcomesThe hidden costs of material damage and improper disinfectionHow collaboration between clinicians and manufacturers creates safer environmentsStrategies for overcoming “no” and building momentum for changeThe global effort to standardize cleaning, testing, and education
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Making UDIs Work in Value Analysis: Clean Data, Better Decisions | VAES Ep 6
In this episode of the Value Analysis Expert Series, Jenell Robinson, Terri Nelson, and Barbara Strain discuss how Unique Device Identifiers (UDIs) are transforming value analysis. From recall management to data-driven product evaluations, UDIs provide a common language that helps hospitals and suppliers align on outcomes, cost, and operational impact.Learn how UDIs:Improve traceability and safety during recallsEnable more accurate product comparisons and evaluationsConnect clinical, financial, and operational data for better decisionsSupport retrospective reviews and continuous improvementWhether you are a medtech supplier preparing for product evaluations or a healthcare leader working to streamline decisions, this episode shows why UDIs are more than codes — they are a foundation for credible, patient-centered decision making.???? Subscribe to stay updated on future Value Analysis Expert Series episodes.
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Medtech Business Academy 100: From the Great Isolation to What Comes Next | Ep 100
Our 100th episode is a look back and a look ahead. Skender Daerti is joined by Barbara Strain, Colleen Patterson, Scott Alexander, and Mike Spurduti to reflect on how the show began during the Great Isolation and what four years of industry change have taught us.In this episode you will hear:How inside sales, digital marketing, and virtual education reshaped commercial models in medtechWhy listening to the real world through voice of customer, human factors, and market research beats build it and they will comeProvider side realities from supply shortages to today’s financial pressures and operational efficiency needsThe rise of Women in Medtech and why representation changes how decisions get madeWhat is next for the industry, including data and AI in outcomes and sales, private equity’s growing influence, rural health challenges, and the impact of policy and tariffsTakeaways: change is constant, execution matters, and the companies that adapt with clear value and real customer insight will win the next four years.Featuring Skender Daerti Barbara Strain Colleen Patterson Scott Alexander Mike SpurdutiIf this conversation helps you see the forest and not just the tree, subscribe for the next 100.
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AI That Actually Helps in Medtech Sales, IP and Decision Making | Ep 99
Host Scott Alexander sits down with Barbara Strain and Mike Sperduti to cut through the AI noise and focus on where it truly delivers value in the medical device world. Rather than debating models, the panel shares real use cases that speed decisions, strengthen commercial execution, and reduce costs.What you’ll learn:How AI shifts us from data rich and information poor to faster, better decisions for providers and suppliersPractical sales applications like customer prep, role play, and building sharper decks without sounding genericUsing AI for innovation and IP work alongside expert legal reviewWhy prompt “chunking” beats all-in-one asks, and how to validate sources before actingProvider-side examples including RFP review in minutes and cleaning surgical preference cardsWhen not to use AI for content creation, and how to keep originality and copyright controlThe real advantage in the AI era: curiosity, judgment, and assembling the pieces into something new
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Tiffany Wilson on Breaking Barriers in Medtech Innovation | Ep 98
In this episode of the Women in Medtech series from the Medtech Business Academy podcast, host Colleen Patterson sits down with Tiffany Wilson, President and CEO of the Science Center in Philadelphia.With over 20 years of experience bringing healthcare technology from bench to bedside, Tiffany shares what it really takes to transform innovation into impact. She breaks down the key risks every startup must overcome, why leadership development is just as critical as funding, and how health systems can create clearer pathways for startups to engage.Topics covered include:The difference between innovation and measurable impactTechnology, regulatory, and commercialization riskWhy there is no consistent “front door” for startups in healthcareThe people factor behind successful companiesGlobal innovators entering the U.S. marketWhy speed is not a strategy in medtechWhether you are a founder, investor, or healthcare leader, Tiffany’s insights provide a clear-eyed look at what drives success in today’s medtech ecosystem.
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How Centralized Decision Making is Changing Medtech | Ep 97
In this episode of the Medtech Business Academy, Skender Daerti, Scott Alexander, Mike Sperduti, and Barbara Strain explore the evolution of medtech buying decisions and the growing influence of centralized purchasing. The discussion covers how value analysis committees and supply chain teams are reshaping the decision-making process, the critical role of marketing in driving strategy, and how sales teams can adapt to this new reality.From leveraging digital tools to leveling the playing field for smaller companies, the panel shares practical insights on connecting with key stakeholders, cutting through generic content, and creating a strong implementation strategy. Whether you’re a startup or an industry leader, you’ll gain actionable strategies to thrive in today’s competitive medtech market.
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Smart Medtech Companies Are Getting Ready Now | Ep 96
Medtech is heating up in the second half of 2025—is your company ready?In this episode of the Medtech Business Academy podcast, Skender Daerti is joined by Tom Hickey, Barbara Strain, and Scott Alexander to explore how smart medical device companies are navigating renewed momentum, shifting provider dynamics, and emerging investment opportunities.You’ll learn:✅ What’s driving renewed activity in the medtech and healthcare markets✅ How provider constraints are impacting purchasing decisions✅ Why capital equipment and government accounts are key growth areas✅ What commercial teams must do now to compete and win✅ How rural health, M&A, and investor trends are shaping the landscapeWhether you're in medtech marketing, sales, strategy, or clinical operations, this episode delivers practical insight into how top-performing companies are preparing for a strong finish to 2025.Subscribe for weekly episodes focused on medtech strategy, value analysis, and commercialization.#medtech #medicaldevices #healthcarestrategy #valueanalysis #medicaltechnology #medtechmarketing
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Beyond the Ladder: Redefining Leadership and Career Growth in Medtech | Ep 95
In this episode of the Women in Medtech series, host Colleen Patterson is joined by Abby Norfleet, Barbara Strain, and special guest Jennifer O’Reilly, Vice President of National Accounts at B. Braun’s Outpatient Division and Board Chair for Corporate Partners at Professional Women in Healthcare (PWH).Together, they unpack the myths of leadership, the invisible labor holding professionals back, and the real steps to building a fulfilling career in medtech. Jennifer shares candid insights from her 25-year journey—from being recruited out of college to leading national accounts and mentoring women through PWH.Key takeaways include:Why stating your career intentions mattersHow to spot (and stop doing) non-promotable workWhat effective mentorship really looks likeWhy career progression isn’t always a straight lineIf you’ve ever been told you’re “too valuable” to promote or feel stuck in your current role, this episode is a must-listen.
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Motion Creates Emotion: Medtech Strategy in Uncertain Times | Ep 94
In Episode 94 of the Medtech Business Academy, Skender Daerti and Barbara Strain tackle the uncertainty gripping today’s healthcare ecosystem. With macroeconomic signals sending mixed messages and the passage of the so-called “Big Beautiful Bill” creating new Medicaid challenges, both providers and suppliers are frozen in indecision.This episode breaks through the paralysis.Skender and Barbara explore the current “deer in headlights” moment across the industry and outline tangible steps medtech leaders can take now to prepare for either a market boom or a deeper stall. Topics include:How tariffs, Medicaid shifts, and rural hospital strain are shaping the landscapeWhy value propositions must evolve for 2025 and beyondPractical strategies to lean your portfolio, reframe your messaging, and re-engage your customersThe overlooked opportunities in pediatrics and under-resourced marketsWhat it means to "hit them where they ain't" in today’s environmentWhether you're staring at flat sales or waiting for a signal to invest, this conversation will help you act with clarity, mitigate risk, and set the stage for growth.
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Breaking Down the Value Analysis Bottleneck | VAES Ep 5
Why do so many promising medical technologies stall in the value analysis process?In this episode of the Value Analysis Expert Series, Skender Daerti is joined by three of the most respected leaders in the field: Terri Nelson, Jenell Robinson, and Barbara Strain. Together, they explore the real-world barriers medtech suppliers face when navigating hospital Value Analysis Committees (VACs)—and what it takes to overcome them.✅ What happens behind the scenes in a VAC✅ How suppliers can better prepare and align✅ Why timelines shift—and how to anticipate it✅ What the best-performing teams do differentlyWhether you're in clinical, marketing, or sales, this conversation offers unfiltered insights from the people who actually run the process.
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Market Pressures, Medtech Strategy, and Provider Perspectives | Ep 93
Market Pressures, Medtech Strategy, and Provider Perspectives In this special two-person episode, Scott Alexander and value analysis leader Barbara Strain discuss the state of medtech commercialization in 2025—from shifting provider priorities to evolving supplier expectations.You’ll hear insight on:Mid-year pressures on provider systems and medtech companiesWhy traditional goals no longer apply—and how to “skate to where the puck is”What manufacturers must do to differentiate in today’s procurement environmentHow KOLs can drive account penetration and peer-based educationThe critical role of supply chain stability, product quality, and ease of trainingWhy full adoption is harder than new logo wins—and what to do about itWhether you’re navigating RFPs, aiming for higher contract win rates, or repositioning your message, this conversation offers timely strategies from both sides of the table.
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Chait Razdan of Care and Wear | Ep 92
Chait Razdan, CEO of Care+Wear, joins the Medtech Business Academy to discuss innovation in patient-centered design, navigating tariffs, and building trust with hospitals. Learn how transparency, community, and iteration drive success in today’s complex medtech landscape.
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Supplier Education: What Medtech Reps Still Don’t Know About Value Analysis | VAES Ep 4
In this episode of the Value Analysis Expert Series, Terri Nelson is joined by seasoned value analysis leaders Barbara Strain and Jenell Robinson to tackle a critical but often overlooked topic: supplier education.Whether you're a medtech sales rep, clinical liaison, or value analysis professional, this conversation unpacks what suppliers don’t know—and what hospitals must do to ensure better engagement, compliance, and outcomes.
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From Vascular Access to Whole-Person Healing | Ep 91
In this episode of the Women in Medtech podcast, we welcome back Emily Levy, CEO and co-founder of Mighty Well, for an inspiring update on her entrepreneurial journey. Emily shares how Mighty Well secured an Innovation Voucher from the state of Rhode Island, expanded its partnership with Prism Medical, and is leading a new conversation about recovery, wellness, and patient-centered design in medtech.Emily also opens up about her own healing journey, her work with the Cartier Women’s Initiative, and how her company is evolving to support patients beyond vascular access. Whether you’re a medtech founder, clinician, innovator, or patient advocate, this episode is filled with insights on funding, leadership, and whole-person care.
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From Friction to Partnership: Rethinking Supplier Deals in Healthcare | VAES Ep 3
In this episode of the Value Analysis Expert Series, Skender Daerti is joined by Barbara Strain, Jenell Robinson, and Terri Nelson to explore how suppliers and value analysis professionals can move beyond transactional interactions and build true partnerships.They discuss common missteps in supplier engagement—like rigid volume commitments and outdated messaging—and share how to approach contracting conversations with strategy, flexibility, and respect for clinical realities. The panel breaks down the importance of understanding evolving standards of care, the role of physician preference, and how to use risk-sharing and proactive communication to avoid friction.Whether you’re a supplier looking to better navigate the value analysis process or a provider refining your approach to vendor collaboration, this episode offers grounded, practical insight into building stronger, smarter healthcare partnerships.
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Beyond the Bedside: Building The Nursing Beat | Ep 89
In this episode of the Women in Medtech Podcast, nurse entrepreneur Tamara Al-Yassin, CEO of The Nursing Beat, shares how she went from trauma nurse to founder of a fast-growing digital media company built by nurses, for nurses.With insights into burnout, nurse-led startups, and the power of clinical voices in medtech, Tamara discusses how The Nursing Beat is reshaping how nurses access news, resources, and mentorship. We explore the rise of Gen Z nurses, the role of AI in healthcare, and what it means to lead with authenticity in a changing system.Whether you're in medtech, nursing leadership, or digital health, this conversation will resonate with anyone passionate about clinician-driven innovation and the future of care.
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Medtech Is the Most Exciting Place to Be Right Now | Ep 88
In Episode 88 of the Medtech Business Academy Podcast, hosts Skender Daerti, Barbara Strain, and Scott Alexander dive into the exciting future of medical technology. Inspired by the growing enthusiasm among healthcare providers for transformative tech innovations, the conversation highlights how medtech companies are uniquely positioned to revolutionize healthcare delivery. The trio discusses how emerging technologies, particularly AI, offer unprecedented opportunities to enhance clinical efficiency, reduce healthcare waste, and ultimately improve patient care.Scott emphasizes the importance of thinking beyond incremental improvements and instead focusing on groundbreaking innovations that redefine healthcare possibilities. Barbara underscores the need for meaningful partnerships between medtech providers and healthcare systems, aiming to streamline operations and maximize value. Skender encourages industry leaders to embrace bold thinking, foster inspiration, and drive significant advancements in medical technology.Tune in to discover how embracing innovation, asking critical questions, and pushing the boundaries can place your company at the forefront of healthcare transformation.
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Linda Lybert of HSI | Ep 87
Did you know medical device surfaces could be contributing significantly to hospital-acquired infections? On Episode 87 of the MedTech Business Academy Podcast, our guest Linda Lybert from the Healthcare Surfaces Institute (HSI) and ISSA reveals why surfaces in healthcare settings are critical—yet dangerously overlooked.
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Can Value Analysis Boost Your Sales? | VAES Ep 2
Join top value analysis experts as they discuss strategic methods to influence device adoption, improve clinical outcomes, and navigate healthcare decision-making processes. Learn how value analysis can drive success in the healthcare sector, particularly for medical device sales and marketing professionals aiming for impactful results.
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2025 Trends to Watch | Ep 86
The Women in MedTech podcast discusses 2025 healthcare trends, including AI, personalized medicine, and the impact of CMS Teams.
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2025 Kickoff | Ep 85
In this episode of The Medtech Business Academy, experts Mike Sperduti, Barbara Strain, and Scott Alexander share actionable strategies to make 2025 a successful year for medtech professionals. They highlight the importance of focusing on the right audience, investing in effective digital marketing, and mastering meaningful sales conversations. The episode emphasizes collaboration, customization, and treating every interaction with clients as a human-first approach to drive results.
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Navigating Change: Medtech in 2025 | Ep 84
Medtech 2025, innovation, AI, automation, healthcare disruption – In this episode of the Medtech Business Academy, Skender Daerti, Barbara Strain, Tom Hickey, and Mike Sperduti dive into the transformative forces shaping the medtech industry as we approach 2025. From the integration of AI and robotics in healthcare operations to navigating tariff changes, evolving supply chains, and fractionalized sales models, our experts discuss how companies can adapt and lead. Explore strategies for embracing innovation, enhancing adoption, and addressing workforce challenges in a rapidly changing landscape. Stay ahead with actionable insights to thrive in the year ahead. Happy New Year!
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2024 Trends & Takeaways in Medtech | Ep 83
Skender Daerti, Barbara Strain, and Scott Alexander share 2024 trends, insights, and key takeaways to shape 2025 strategies. Learn how medtech leaders are adapting to industry shifts and creating value for clients.Key Highlights:Rising importance of educational marketing and direct-to-consumer strategies.Shift towards fractional staffing and flexible resource management in medtech.Building stronger provider-supplier partnerships to navigate workforce challenges.
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Medtech's 2024 Sprint | Ep 81
Skender and Barbara explore the reasons behind the fast-paced fall in medtech, focusing on staffing shortages, value, and the in-source vs. outsource debate.
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Sales & Marketing Sync | Ep. 80
In episode 80 of the Medtech Business Academy, Mike Sperduti, Scott Alexander, and Thomas Hickey discuss the evolving relationship between sales and marketing in medtech. They explore lead quality, digital campaigns, and the role of thought leadership in driving sales.
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Reimagining Infant Spinal Taps | 79
In this episode of the Medtech Business Academy, Skender Daerti, Barbara Strain, and Tom Hickey discuss innovation in infant care with Bob Cooper, CEO of Smoltap. Cooper shares how his company's groundbreaking device enhances the success of infant spinal taps by providing a safer, more efficient experience, benefiting patients, parents, and clinicians alike.
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AI Supplementing, Not Replacing, Nurses | Ep. 78
In this episode of the Women in Medtech Podcast, host Colleen Patterson, guest Deena Brecher (Chief Nursing Officer at Mednition), and co-hosts Abby Norfleet, Barbara Strain, and Stephanie Pitts explore the role of AI in nursing. They discuss how AI tools like Mednition’s Kate support, not replace, nurses by reducing administrative burdens and enhancing decision-making in emergency care. The episode highlights the importance of nurse-first AI and the integration of technology in healthcare.
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77 - Morris Miller, CEO of Xenex
Join us as Morris Miller, CEO of Xenex, shares how the LightStrike+ Microbial Reduction Robot is transforming patient safety through innovative technology and evidence-based research. Learn about the challenges Xenex overcame to achieve FDA approval and how they’re making a significant impact in healthcare facilities worldwide.
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Leads Open, Leads Closed | Ep. 76
In the "Leads Open, Leads Closed" episode of the Medtech Business Academy Podcast, hosts Skender Daerti, Mike Sperduti, and Barbara Strain dive into the nuances of nurturing and closing sales leads in the medical technology sector. They discuss the importance of a structured sales process, the critical role of understanding customer needs, and the art of converting initial interest into successful sales. This episode offers a blend of expert advice and actionable strategies, making it a must-listen for anyone looking to enhance their sales effectiveness in the medtech industry.
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Lead Generation | 75
Join Scott Alexander, Barbara Strain, and Mike Sperduti in Episode 75 as they uncover top lead generation strategies for medtech success!
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Embracing Failure | Ep 74
In this insightful episode of the Medtech Business Academy's Women in Medtech series, host Stephanie Pitts and co-hosts Colleen Patterson and Barbara Strain dive deep into the themes of innovation and failure in the medical technology field. Drawing inspiration from the book "The Heart of Innovation," they explore the essential balance between embracing failure as a stepping stone and driving genuine innovation to meet authentic demands. The discussion candidly addresses the particular challenges women face in the industry, highlighting the importance of diverse perspectives and the courage to face setbacks head-on. This episode is a must-listen for anyone interested in the intricate dance of success and failure in the pursuit of groundbreaking medical technology advancements.
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KOL Management: The Unsung Heroes of Authentic Demand
In this episode of the Med Tech Business Academy, we delve into the pivotal role of Key Opinion Leaders (KOLs) in driving authentic demand within the medtech industry. Skender Daerti, Barbara Strain, and Scott Alexander discuss how influencer marketing has evolved in healthcare, highlighting the importance of managing expectations and effectively utilizing KOLs. Discover strategies for leveraging KOLs to enhance patient outcomes, gain market share, and establish thought leadership. Join us for an insightful conversation on why KOLs are the unsung heroes of medtech innovation.
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Unlocking Value Analysis in Medtech with Barbara Strain
In this episode of the Medtech Business Academy, hosts Mike Sperduti and Thomas Hickey dive into the world of value analysis with industry expert Barbara Strain. Often hailed as the "godmother" of value analysis, Barbara shares her extensive knowledge on this critical aspect of the medtech industry. The discussion covers the evolution of value analysis, its importance in today’s market, and the distinction between value and price. Listeners will gain insights into how value analysis impacts product implementation, the role of persona-driven value statements, and the significance of thorough market understanding. This episode is packed with practical advice for medtech professionals aiming to enhance their market strategies and better serve their clients.
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Unlocking Authentic Demand: Insights from 'The Heart of Innovation
Join Colleen Patterson, Barbara Strain, and Abby Norfleet as they explore medtech innovation and authentic demand from "The Heart of Innovation."
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The Power of Landscape Assessments in MedTech with Rob Ferguson | Ep 70
Join the Med-TeXperts and guest Rob Ferguson from Excelerant Consulting as they dive into the crucial process of landscape assessments. Discover why this often-overlooked step is essential for med tech, pharma, and biotech companies, and learn practical tips to navigate market complexities and drive business success.
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69
From Patient to Entrepreneur: Emily Levy's Journey with Mighty Well
Join Colleen Patterson as she hosts an inspiring episode of the Women in Medtech podcast with special guest Emily Levy, co-founder of Mighty Well. Emily shares her journey from patient to entrepreneur, discussing the creation of innovative medical products and the power of patient-centered design. This episode dives into the importance of community, the challenges of raising capital, and the unique insights patients can offer to medtech innovation.
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Bringing Dignity to Patients | Medtech Business Academy Podcast 68
Tune in to another engaging episode of the Medtech Business Academy Podcast, where our Med-TeXperts discuss with Chaitenya "Chat" Razdan, CEO of Care+Wear, his journey from investment banking to med tech innovation. Chat shares how personal experiences inspired him to enhance patient care by blending functionality with fashion in patient wear. This episode provides insights from industry leaders and explores advancements in med tech, offering valuable perspectives for healthcare professionals, patient advocates, and tech enthusiasts on improving patient and clinician experiences through innovative design.
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Building Your Own Path with Tiffany Wilson | Women in Medtech Podcast 67
Tune in to this episode of the Women in Med Tech Podcast, where host Colleen Patterson talks with Tiffany Wilson, CEO of the University City Science Center. Tiffany shares her career trajectory in med tech, emphasizing leadership and innovation.Key Points:Tiffany discusses her journey from analyst to CEO, highlighting key career shifts.Insights into challenges for women in med tech and support for female innovators.The significance of academic collaborations and patient-centered innovations.This episode offers valuable perspectives for anyone interested in med tech's evolving landscape, emphasizing women's roles in shaping the future of healthcare technology.
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Embracing AI in Medtech Education: Insights from HIMSS and Beyond | Medtech Business Academy Podcast Episode 66
Unleash the Power of AI in Medical Technology This episode of the Med Tech Business Academy Podcast dives into the future of healthcare with medtech experts Skender Daerti, Barbara Strain, Scott Alexander, and Tom Hickey. Fresh off key Q1 conferences like HIMSS, the panel discusses the surge of AI applications in MedTech. Discover how AI is transforming medical device training, patient care, and healthcare provider efficiency. Gain actionable insights on navigating the AI revolution in MedTech. Learn how to foster partnerships and leverage AI for a strategic advantage in your business. Stay ahead of the curve in the dynamic world of medical technology. Tune in now!
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Ep 65 - Pick Up. It's $200 Million.
Maximizing the phone in a digital world. Secret's from Tom McKesson.
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Ep. 64 - Times Like These
Join us as the Women in Medtech Podcast dives deep into three new articles on the exodus of nurse leaders in 2024.#ancc, #aonl #ana #magnet #medtech #caredelivery #beckersArticles Discussed:https://www.nursingworld.org/news/news-releases/2024/ana-enterprise-institute-for-nursing-research-and-quality-management-launches-magnet-model-review/https://www.beckershospitalreview.com/nursing/nearly-1-in-3-nurse-leaders-planning-to-exit-their-hospital-roles-in-24.htmlAONL Turnover Study: https://www.aonl.org/foundation/cno-turnover-studyANA's Project Echo: https://www.nursingworld.org/practice-policy/workforce/racism-in-nursing/national-commission-to-address-racism-in-nursing/project-echo/
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ABOUT THIS SHOW
Attention MedTech executives: Are you looking to grow exponentially and remain competitive in the MedTech Industry? Our renowned professors, the MedTeXperts, have launched a new podcast, the "Medtech Business Academy," where you can earn your MEDTECH MBA! We will be sharing our insights related to all aspects of Medtech commercialization including strategies for engaging with distributors, digital marketing, inside sales, clinical experience marketing, and healthcare economics. Download your episode on Spotify, Apple iTunes, or wherever you listen to your favorite podcasts.
HOSTED BY
MedTeXperts
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