Mess to Mission

Justin Goodman serves as Managing Director and co-founder of Project 55, a non-profit focused on transforming mental health outcomes in the workplace. A published author, Justin has written Agency Amplified, The Insurance Talent Magnet, and Retain: The Future of Learning in a Distracted World. Driven by a belief that the organization's greatest asset is its people, Justin is dedicated to raising the standard for how the company develops, supports, retains and empowers it's talent.More information on the free Mental Health First Responder's Training Program can be found at www.project55.org

Sarah Trop is an award-winning interior designer, lifestyle blogger, and founder of FunCycled, a design-forward company rooted in sustainability, creativity, and faith. With a love for repurposing and a passion for transforming old homes into peaceful sanctuaries, Sarah has spent over 13 years creating dignified, high-impact spaces across the country—including an 1802 farmhouse and a 1895 flipped historic trolley house.Her work and voice have been celebrated across media and design circles, from winning HGTV’s Flea Market Flip to appearances on the Rachael Ray Show, winning BYUtv’s Survivalist, and features in House Beautiful, Country Living, Life at Home Magazine, and the Better After Blog. Most recently, her biophilic design expertise was spotlighted in a full-length feature by the Times Union.Sarah’s signature design approach fuses her fine art background, hands-on construction experience, and heart-centered mission to help people find peace in their surroundings. She is especially known for her work in small-space solutions, midcentury modern revivals, and trauma-informed design for nonprofits supporting survivors of trafficking and individuals experiencing homelessness.As an engaging speaker, she’s been a guest lecturer at RPI College, a trainer at entrepreneurial events, and a keynote speaker at Christian women’s conferences, where she champions women in faith and business. With deep roots in family, home, and global exploration, Sarah lives to inspire others to uncover the extraordinary in the everyday and partner with brands that align with her values of creativity, sustainability, and purpose-driven living.Whether she’s repurposing antique furniture, scaling a design from budget-friendly to high-end, or exploring the integration of AI in interior design, Sarah Trop is a voice to watch—and one that elevates every space and story she touches.Links:https://funcycled.com/https://www.instagram.com/funcycled/https://www.instagram.com/tropofalltrades

Kaiia McCurry is a former teacher and reading specialist and the founder of Our Little Peas. She leads The Learning Pod, a virtual parent community offering monthly, play-based themed activities that support whole-child learning and help parents enjoy teaching their preschoolers through play. Link to join The Learning Pod:https://thelearningpod.myflodesk.com/learningpodFreebie for Mess to Mission Listeners:https://thelearningpod.myflodesk.com/forestWebsite:www.ourlittlepeas.comInstagram:@ourlittlepeas

Dr. Kieva is a behavior scientist turned sales psychology strategist who helps entrepreneurs sell without the sleaze. With a PhD in Applied Behavior Analysis from Columbia University in New York City, she translates complex behavioral science into simple, psych-infused sales strategies that actually work. She’s known for her anti-bro energy approach—teaching sellers how to create trust, activate buyer behavior, and build brands that last. Dr. Kieva has multiple publications in peer-reviewed journals, and her work helps business owners make more money while feeling good about how they sell. The path to your most aligned business isn’t necessarily something you invent. Sometimes, it’s recognized through self-reflection and pattern spotting across our lived experience.In this episode, Dr. Kieva Hranchuk shares how the “messy” chapters of our past often contain the exact skill sets that make our work powerful today. She explains how her early career working as a therapist with autistic children, where she learned to analyze behavior, identify reinforcement patterns, and shape meaningful outcomes, unexpectedly became the foundation for her current work helping entrepreneurs increase sales using behavioral science.Rather than reinventing herself, Dr. Kieva learned to connect the dots: the analytical precision of behavior analysis, the emotional intelligence developed in therapeutic work, and the real-world need business owners have to understand why people actually say yes. That intersection became her category-of-one expertise — teaching leaders how to engineer faster, more predictable buying decisions without manipulation.In this conversation, you’ll hear:* Why your past experiences are often your greatest competitive advantage* How recognizing patterns across your career can reveal your true zone of genius* The behavioral science behind why buyers say yes (and why they hesitate)* How Dr. Kieva transformed therapeutic behavior-shaping methods into modern sales psychology strategies* A powerful reframe: building the business of your dreams often starts by honoring the skills you already carryThis episode is a reminder that your mission rarely appears overnight. It emerges when you step back, notice the patterns, and realize the very experiences you once thought were unrelated may actually be the blueprint for your most meaningful work.You can access Dr. Kieva's free mini-training 'From Cold to Sold' using this link: https://buyerbehaviorinc.com/fromcoldtosold

After losing wife in 2019 to colorectal cancer, Alex Baker has taken to fight back against cancer. Using his equal hatred of ketchup and cancer, he has started a movement in the running community. As a 5x charity marathoner who has raised more than $42,000 for cancer research, he has now founded his own nonprofit, Ketchup to Cancer. In it, Alex aims to catch up to cancer by supporting charity runners who are raising money to fund cancer research.To learn more about Alex and his journey, visit http://KetchupToCancer.com or http://instagram.com/ketchuptocancer.Donate to his $10,000 fundraiser at KetchupToCancer.com.

Michelle DeNio is a Business Growth Strategist and host of The Real Truth about Business podcast. With over 15 years of experience across business development, accounting, operations, sales, and leadership, she helps entrepreneurs scale sustainably through her signature Focused Visionary Accelerator framework. Michelle is known for cutting through the noise with customized, data-driven strategies that simplify growth, increase profits, and free business owners to build the life they truly want.https://www.threads.net/@michelledenioconsultinghttps://michelledenioconsulting.com/sunday-morning-brew/[email protected]/podcast

This conversation delves into Laura's journey as a mother navigating the complex medical challenges faced by her daughter, LewLew. From the early struggles with her son Hayden's health issues to the mysterious illness that struck Lewlew, Laura shares her experiences of advocacy, the search for answers, and the importance of community support. The discussion highlights the emotional toll of medical challenges, the fight for proper diagnosis, and the empowerment that comes from sharing stories and building connections with others facing similar struggles. Laura also discusses her upcoming book, which aims to inspire and empower other mothers dealing with health issues in their children.A Message from Laura: Hello to all! I am Laura Zimmerman Whayne. Have had a long life of pain to purpose that ultimately led me to being able to get help for my son who had a rare immune deficiency. From helping my son, I learned that my instincts were right and it gave me the confidence to fight like hell to figure out what was wrong with my daughter, LewLew, when she got very sick in 2017. This journey led to battle after battle and helping over 5000 girls around the world. It took being creative, patient and headstrong to figure out how to get LewLew tested in a way that would show why she could not eat or drink. Once discovered, we were on a long and scary and ferocious battle for her life and others. Once the ABC news story aired (see attached) I was able to reach so many moms and girls around the world and it went from there. My job as a project manager for a custom building company actually led me to figure out a few things regarding LewLew's health. I was able to juggle working 40+ hours a week with project managing renovations and new builds in addition to high end real estate sales with RE/Max United along with fighting for thousands around the world. I founded a private group called Mama Lions (attached) to have a safe place to vent all of our worries, prayers and thoughts. LewLew is now in Grad school at UNC for public health. There is not a day that I ever take for granted that she is with us as in October 2021 we were told she probably would not survive. UNC calls LewLew their miracle kid. We do, too. https://www.facebook.com/share/g/17qNwSGot5/https://www.facebook.com/share/g/1BmEYFjPVY/ https://www.facebook.com/share/g/1Bh5yMJUF5/https://abc11.com/post/moms-persistence-leads-to-diagnosis-for-chapel-hill-teen-with-rare-disorder/4504717/

Jen Anderson is a multiple six-figure business owner who went from broke to a six-figure month, multiple five figure launches, and then chose to walk away from her business entirely.After taking a seven-month hiatus from her business and social medias, where she navigated a profound season of healing and soul-searching, Jen returned with a radically different approach to wealth and success. She now helps women entrepreneurs come back to their deepest truths…her work is rooted in intuition, alignment, and self-trust rather than hustle, strategy & algorithms. Jen is a mom of three, a devoted wife, and the host of Unfiltered and Into the Deep, where she explores redefining wealth from the inside out.Podcast: https://podcasts.apple.com/ca/podcast/unfiltered-into-the-deep-with-jen/id1794371853Instagram: https://www.instagram.com/intothedeepwithjen/

In this episode, Lindsey Paulson interviews Shannon Roberson, a former 911 dispatcher who shares her journey from a high-stress job to finding her passion in youth development. Shannon discusses the mental health challenges faced by emergency service workers, the importance of creating safe spaces for youth, and her work with Rebirth Enterprise, which focuses on teaching emotional intelligence and providing support for teenagers. The conversation highlights the need for community involvement and the impact of social media on today's youth.https://www.rebirthenterprise.org/team-4 Facebook - https://www.facebook.com/rebirthenterpriseInstagram - @Rebirthenterprisey.d.p

Formerly a sales marketing director of an INC 500 company, Lindsey Wagnon launched Lindsey Wagnon Marketing in 2019 to focus on serving women-owned small businesses through full-service partnerships and her signature turnkey marketing system setup. Strategic, affordable and organic sales marketing alongside heavy automation are pillars of Lindsey's marketing approach. The Savvy Startup Marketer podcast and coaching are an offshoot of the agency, designed to support women with practical, shoestring budget sales marketing coaching to help them launch and scale affordably.website: https://lindseywagnon.com

In this engaging conversation, Lindsey Paulson and J.D. explore the art of storytelling through podcasting, emphasizing the importance of genuine connections, vulnerability, and the impact of family experiences on narratives. They discuss the evolution of J.D.'s multiple podcasts, the challenges faced in the podcasting world, and the significance of authenticity in conversations. The dialogue highlights how storytelling can bridge gaps between individuals and foster deeper understanding, ultimately celebrating the power of sharing personal stories.Follow along with The Table is Yours: https://thetableisyours.substack.com

Angela has beginnings in business and accounting and is a self-taught podcaster. She has a wealth of experiences and hopes her stumbles, missteps, victories, and humor can guide others trying to navigate their own beautiful stories. She started her entrepreneur journey in December 2024 and never looked back. She is a grief doula and coach and wants to empower everyone to tell their story because it just might save someone's life.Website: dunnthatpodcast.comInstagram: https://www.instagram.com/dunnthatpodcast/

Kimberly Green-Warren is a training consultant, facilitator, and calligrapher who believes creativity and strategy can (and should) coexist. She partners with public health and healthcare organizations to design and facilitate learning experiences that stick, and also creates beautifully designed creative wellness experiences that invite people to slow down, reflect, and reconnect with themselves through curated calligraphy boxes, guided calligraphy workshops, and custom projects. Outside of work, she enjoys practicing calligraphy, diving into the latest nonfiction reads, watching reality tv, and chasing after her toddler. Her freebie can be accessed at: https://www.letteredbylola.com/freebie

Sarah Quinn helps exhausted entrepreneurs shift from forcing success to magnetizing it. Through the Alpha Legacy Method™, she teaches women to master the energy of leadership so clients and money flow through alignment, not exhaustion. Her clients transform from working harder for less to leading from magnetic sovereignty. In this episode, Sarah Quinn shares her inspiring journey as an entrepreneur, discussing the challenges she faced as a young mother and the lessons learned along the way. She emphasizes the importance of energy in business, authenticity in social media, and the need for intentional living. Sarah also highlights the significance of mentorship and self-worth in navigating the entrepreneurial landscape, encouraging listeners to embrace their imperfections and prioritize self-care.Link to Instagram: Sarah QuinnLink to freebie: Manifest Through Energy

Taylor Lechner MFN, RD, LD is a Registered Dietitian and founder of Nourished by Taylor, a nutrition practice dedicated to helping women take control of their hormones naturally.She specializes in guiding women through a smooth transition off birth control while preventing common post-pill/IUD symptoms like acne, mood swings, and missing or painful periods. Using a functional, root-cause approach, Taylor helps women restore balance to their hormones, clear their skin, and achieve symptom-free cycles—without relying on bandaid medications.Her mission is to ensure women no longer feel dismissed by conventional medicine and instead have the support they need to thrive.Website: https://nourished-by-taylor.com/Connect with her on IG: https://www.instagram.com/nourishedbytay/Download her Free Breakup with Birth Control Masterclass: https://nourished-by-taylor.com/free-courseListen to her podcast-https://nourished-by-taylor.com/podcast

In this episode, Lindsey Paulson shares practical tips for saving money in 2026, focusing on various aspects of family and business life. She discusses maximizing phone plans, utilizing credit card rewards, and exploring fitness and wellness savings. Lindsey also highlights grocery delivery hacks, leveraging Amazon services, and banking strategies to enhance savings. The conversation emphasizes the importance of auditing subscriptions and being creative in finding ways to save money, ultimately promoting a frugal lifestyle.The BEST HYSA: https://ally.com/referral?code=8N4G5X5N8M

Melissa Wilkinson is the founder of Anchored with Purpose, a faith-centered brand and podcast designed to help Catholic women reconnect with their faith, find inner peace, and pursue their God-given dreams. She is also the author of the Anchored with Purpose Faith Journal, which helps women start their day with purpose and intention. As a wife, mother, speaker, podcaster, author, and certified life coach, Melissa brings a compassionate, relatable approach to empowering women to overcome life's chaos, find their purpose, and live with intention. Through her podcast, speaking engagements, and coaching, she inspires women to deepen their relationship with God, nurture their families, and boldly dream again. When she’s not coaching or podcasting, Melissa loves spending time with her family, sharing heartfelt encouragement, and finding creative ways to anchor her own life with faith and purpose.anchoredwithpurpose.com my free planner download: https://anchored-with-purpose.kit.com/befd76a8d2instagram.com/melissajwilkinson

Darya Maeki is a Clarity & Goal-Setting Coach who transforms overwhelm into aligned momentum. Blending design thinking with mindset work, her North Method guides clients to name core values, set goals that fit real life, and build rhythms that last. She hosts the Tea Talk with Darya podcast and teaches life by design—not by default.Free Resources for Listeners:• Core Values Self-Audit: https://daryamaeki.com/core-values-auditReferenced Frameworks / Try-It-Today Mini Exercise:• The North Method: values → goals → weekly rhythms• 3-step Values Filter: (1) Name your decision, (2) Pick top 3 values, (3) Ask “Does this choice honor or drain each value?” → choose the most aligned option.Connect with Darya:Podcast: Tea Talk with DaryaInstagram: @daryamaekiEmail: [email protected]

In this conversation, Michael Nielsen discusses the daunting statistics surrounding podcasting, highlighting that a staggering 90% of podcasters do not make it past their third episode. He emphasizes the rarity of podcasters who produce a significant number of episodes, illustrating the challenges faced in the industry.A Message from Michael: "In 2021, I launched my first podcast.That experience opened my eyes to the ins and outs of the podcasting world.From recording my first episode to editing late into the night, I’ve lived through the challenges that come with starting and growing a podcast. That’s what inspired me to create Nielsen Audio Solutions—because I know how much work goes into producing a podcast, and I’m here to make it easier for you.When I’m not podcasting, you’ll often find me out running, playing hockey, or squeezing in a game of tennis.I’m also a die-hard Toronto Maple Leafs fan—which shows you just how committed I am to sticking with something for the long haul!"

Dive with me into making sure that we are SET to go for business in 2026!Learn about the top 10 things I'm doing to help relieve overstimulation in my business, get a little more organized, and work smarter--not harder. Download the checklist here: https://lindspaulson.myflodesk.com/2025checklist

John Jennings has a passion for helping entrepreneurs, business owners and executives unlock their full potential and experience the joy and personal fulfillment of leading exceptional organizations. He has a proven track record of driving positive change in organizations of all sizes. He is seen as a “turn-around guy”, who credits his success to a strategic mindset and a positive attitude.John has over two decades of IT leadership at LG&E and Yum! Brands. He has also served in leadership roles with other companies including a mid-size federal contractor and a healthcare tech startup. John holds a BS degree in Computer Science from EKU and an MBA from Bellarmine. His coaching credentials include certifications in business coaching, executive coaching, Positive Intelligence™, and the Trust Edge Leadership Institute. He is the recipient of the 2022 Campbell Frazier Award for Coaching Excellence and received Master Coach designation in 2023. He also received the ”Entrepreneur of the Year” award in 2024 from the Jeffersontown Chamber.He serves on the Board of Visitors for Campbellsville University, Louisville Campus. He is active with BNI and several chamber groups and is the leadership development partner for the Jeffersontown Chamber of Commerce.John has also completed his first book, a story-telling chronicle of some of the most powerful lessons he’s learned in his career. Your Baby Is Ugly, is about 10 truths that every business owner should know, and how to overcome them. It’s a fun read that will inspire you to lead your teams more effectively and make your business more successful.Website: https://johnkjennings.comLinkedIn: https://www.linkedin.com/in/johnkjennings/

Cassie Groeschl, a dietitian and mom of three, is the founder of Wellness That Fits where she helps high-achieving moms optimize their brain health and overcome burnout with holistic nutrition, meal prep strategies, and wellness routines, so they can be energized and focused at work and more present at home. As a lifelong high achiever, she has balanced multiple roles--corporate dietitian, healthcare sales consultant, university professor, nursing home consultant, and now entrepreneur. It is her mission to inspire and lead women toward better health and wellness so that they have the energy and confidence to serve others and make a lasting impact on their families, communities, and within their careers. They can thrive as the person they were put on this earth to be. IG: @wellnessthatfits (https://www.instagram.com/wellnessthatfits?igsh=MWc5Y2NmOWxydGV6bw%3D%3D&utm_source=qr)Website: https://wellnessthatfits.com/FB Group: Wellness That Fits Community (https://www.facebook.com/share/g/16sqXjyDc5/?mibextid=wwXIfr) Quiz: Is Your Brain Fueled for Focus + Productivityhttps://my.practicebetter.io/#/628cfccb4d47e79361535fcc/bookings?p=68fa5893c54255d6d717433e&step=package

Alicia Croci is a Business and Mindset Coach for moms who are ready to build six-figure businesses that actually support motherhood. After leaving her corporate 9–5 just one year into entrepreneurship, Alicia learned firsthand that building a business while raising a family isn’t a straight line — it’s a journey of messy action, pivots, and a lot of personal growth.Four years into her business journey, after her son was born, she had to rebuild her business from the ground up — finding creative ways to make it work while being present as a mom, without losing herself or her income.That experience strengthened her mission to help women create wealth that gives them the space to actually enjoy life. Today, she helps other moms do the same — building businesses that align with their lives, not the other way around.You can connect with Alicia on Instagram @aliciacroci for honest conversations, mindset shifts, and practical business strategy that helps moms build both wealth and freedom.Link to Instagram: https://www.instagram.com/aliciacroci

A Note from the Author: I’m Kendall Concini-Moore — a children’s author, mental health advocate, and the heart behind Mom’s Cloud at the Beach: Shining Light on Big Feelings. My work grew out of my own journey through motherhood and mental health — learning, sometimes the hard way, that emotions don’t need fixing, they need space to be felt.Writing became my way of turning the mess into meaning. Mom’s Cloud at the Beach helps families talk about parental depression and emotional awareness through story — giving kids language for feelings and reminding adults that it’s okay to not be okay.Through my blog, Cloudy Day Chronicles, and a growing collection of stories about emotional regulation and family connection, I share tools that invite openness, patience, and play into the conversation around mental health. At the heart of everything I do is a belief that connection heals — and that storytelling can turn even our cloudiest moments into light for someone else. It’s been an amazing journey connecting with mental health podcasts and therapeutic agencies to build community, resources, and shared support.

Shannon Lenz is a former scientist and project manager who transitioned from a demanding 9-to-5 into entrepreneurship after navigating the realities of living and working with chronic illness. Today, she blends her background in epidemiology and operations to help women-led businesses streamline their systems, save time, and grow without burnout.She now runs her boutique online business management company, Cat and a Teacup, LLC. Her signature approach, Business Epidemiology™, brings the rigor of scientific thinking into the entrepreneurial world, helping founders diagnose and solve operational “infection zones” before they spread.Website: www.catandateacup.comIG: InstagramLinkedIn: www.linkedin.com/in/shannon-lenz-phd-mph-74499341

In this engaging conversation, Linds Paulson and Julie Sedler explore various aspects of parenting, including managing decision fatigue, establishing recovery days for stress reduction, and organizing school and extracurricular activities. They share personal anecdotes and practical tips that resonate with many parents, emphasizing the importance of communication, self-care, and organization in family life.

In this episode, Linds Paulson and Julie Sedler discuss various strategies for optimizing workspaces and routines to enhance productivity and well-being. They explore the concept of a work uniform to reduce decision fatigue, the importance of flexibility in scheduling, and the benefits of establishing weekly rituals. The conversation also delves into leveraging AI tools for efficiency, batching content for creativity, and understanding how personal cycles can impact work performance. They emphasize the significance of recovery days and the need for play in adult life, ultimately encouraging listeners to find their unique rhythms and routines that support their productivity and creativity.Takeaways: Implementing a work uniform can reduce decision fatigue.Flexibility in scheduling allows for better mental health breaks.Time blocking can create focus and productivity in your workday.Weekly rituals help in planning and reducing anxiety over tasks.AI tools can assist in managing tasks and deadlines effectively.Batching content can maximize creativity and efficiency.Understanding your cycle can help in planning work tasks.Finding your creative space is essential for productivity.Recovery days are important for maintaining work-life balance.Play and creativity should be integrated into adult routines.

In this episode, Lindsey and Julie discuss the multifaceted aspects of mom life, focusing on the importance of self-care, setting boundaries, and finding balance in daily routines. They share personal experiences with volunteering, fitness, and creating systems that work for their families. The conversation emphasizes the need for flexibility, independence in children, and the significance of catering to one's senses to enhance daily experiences. Ultimately, they highlight the importance of prioritizing oneself as a mother and finding joy in the everyday.Takeaways:There's no right or wrong way to be a mom.Volunteering should be a choice, not an obligation.Your energy is a luxury item; prioritize self-care.Fitness can be adapted to fit your lifestyle.Creating systems can help manage daily chaos.Catering to your senses can enhance your daily experiences.Productivity hacks can help maximize your time.Investing in convenience can provide a return on investment.Flexibility is key in adapting to life's changes.Teaching kids independence is crucial for their growth.

In this episode, Lindsey Paulson and Julie Sedler discuss the challenges of managing family life while balancing responsibilities as mothers and business owners. They share their favorite systems and operations workflows that help streamline household tasks, including planning sessions, outsourcing chores, and utilizing technology for grocery shopping and meal prep. The conversation emphasizes the importance of modeling responsibilities for children and finding innovative solutions to make family life more manageable.Takeaways: Planning sessions with your spouse can help set family goals.Sharing responsibilities in the household fosters teamwork.Modeling chores for children is essential for their learning.Outsourcing household tasks can alleviate stress.Using technology can simplify grocery shopping and meal prep.Meal delivery services can save time and effort.Creating a shared grocery list enhances communication.Innovative lunch solutions can cater to picky eaters.Establishing boundaries around meal preparation is important.Finding systems that work for your family can lead to greater fulfillment.

Nikki Fain is a Simplification Project Manager and the founder of BlakeleeCo. She helps high-performing business owners stop drowning in to-dos and start moving projects forward with ease. Through strategic project management, streamlined systems, and done-with-you support, Nikki brings calm to the chaos so her clients can scale with confidence.Connect with Nikki:Website: www.blakeleeco.comInstagram: https://tinyurl.com/5pfsft7yLinkedIn: https://tinyurl.com/2r8vb72jFree Resource:Ready to simplify your systems? Snag Nikki’s Free System Audit Checklist and discover where your processes can run smoother: https://blakeleeco.myflodesk.com/systemsspotlight

Ashley Jefferson is the founder of Startup Baddie, where she works with founders and brands from a product, community, and content perspective. As a fractional product leader, Ashley makes sure you're building the right thing, for the right people, in the right way—and that it drives results (revenue, funding, customers). She draws on a decade of experience at JP Morgan, Prudential, and her work with early-stage founders and medium-sized companies to guide teams through strategy, launches, go-to-market execution, and critical business decisions.She is also the creator of Founders, Funders, Fractionals (F3), a hub for the future of work that brings together founders, investors, and fractional executives. F3 focuses on education, meaningful connections, and practical ways to bring the fractional model into companies.Ashley holds an MBA from NYU Stern and a Bachelor’s degree in Business from Seton Hall University.LinkedIn: https://www.linkedin.com/in/ashleygracejefferson/Threads: https://www.threads.com/@startupbaddieInstagram: https://www.instagram.com/startupbaddie/Website: https://ashleygracejefferson.com/F3 Website: https://foundersfundersfractionals.my.canva.site/

As the founder of Upwell Strategies, Caitlyn has devoted her career to empowering impact-driven CEOs to scale their businesses with efficiency and heart. With a vision to transform how leaders engage with their team, she founded Upwell Strategies to serve as a strategic partner to leaders who are aiming for sustainable growth in their businesses. Through developing systems tailored to each unique business' needs & goals, Upwell Strategies has helped numerous entrepreneurs align their business operations with their overarching vision & goals. Learn more about Upwell Strategies at https://upwellstrategies.com/ and connect with Caitlyn on LinkedIn https://www.linkedin.com/in/caitlyn-t-wells/ The Systems Stress Test helps you identify exactly where the friction points are so you can focus more on your mission. You'll get a clear picture of what's working, what's not, and practical next steps to create the operational foundation your growing business needs.

Christi Johnson is a business strategist and the founder of The Dream Biz® Lab, where she helps creative and neurodivergent entrepreneurs build joy-driven businesses that work with their brains, not against them. With a background in photography and operations, Christi combines heart and strategy to help her clients grow profitable businesses without burning out. When she’s not working with clients, you’ll find her playing the piano, hanging out with her 25 nieces and nephews, or recording episodes for The Dream Biz® Podcast.Website - https://christijohnsoncreative.com Social Media - https://instagram.com/christijohnsoncreative00:00 Introduction to Christy Johnson01:29 Christy's Journey: From Photography to Business Coaching03:50 The Burnout Crisis: Recognizing the Signs09:28 The Aftermath: Shutting Down the Business17:22 Reinvention: Finding Joy and Play in Business22:58 Building a Business Around Energy Rhythms29:15 Community and Support: The Importance of Connection

In this episode, Linds Paulson discusses her journey of pivoting her business towards social media marketing and shares her two favorite tools: Riverside and Get Rella. She emphasizes the importance of using technology to streamline content creation and marketing processes, especially for business owners with ADHD. Lindsey provides insights into how these tools can save time, enhance productivity, and improve content quality, ultimately encouraging listeners to embrace automation and AI in their marketing strategies.Chapters00:00 Introduction to Business Pivoting02:44 Exploring Riverside: A Game-Changer for Content Creation09:25 Get Rella: Streamlining Social Media Marketing15:04 Integrating AI Tools for Efficiency18:50 Conclusion and Future PlansGet Rella: https://getrella.com/?via=lindsey

Alison Réaume is a systems strategist and yoga teacher trainer who helps over-capable humans build businesses that actually support their nervous systems, not stretch them thin. Her framework, The Nervous System of Your Business, blends soulful structure, trauma-informed systems, and real-life rhythm to help leaders create more space, clarity, and sustainability.Whether she’s helping a CEO organize their operations or guiding a yoga teacher to build aligned offers, her work is rooted in one truth: your systems should hold you, not overwhelm you.🌐 Website: alisonreaume.com📷 Instagram: @alisonreaume

Emilee is a hockey-loving, Christian mom of 3 kids under the age of 5. She owns an email tech and automations business that helps "Cozy" coaches and service providers create email tech that allows subscribers to be welcomed, nurtured, and converted while you enjoy coffee with a friend, the park with your kids, or binging the latest drama series.https://belopez.my.canva.site/the-digital-couchhttps://organization-by-emilee.kit.com/b53a7a2cd8

Becca is a therapist, coach, and founder of Forward Healing Therapy & After Therapy™.She helps purpose-driven people—often therapists and helpers—move beyond survival and into lives that feel aligned, sustainable, and fully their own. Rooted in her own experience of trauma, misdiagnosis, and feeling "fixed" too soon, Becca created the Forward Model of Change™ to support healing that lasts. Her work is grounded in compassion, clarity, and the belief that there’s so much more life on the other side of therapy.Becca is here to guide people who are ready to evolve, live in their values, and build lives that feel good now—not just someday.https://forwardhealing.co/https://www.instagram.com/_beccapost/

Morgan Calhoun is the visionary, heart, and hustle behind Sweet Texas Treasures Boutique, a one-of-a-kind retail destination located in Lake Conroe, Texas. A proud Texan, Morgan built her boutique not just on a love of fashion—but as a beacon of strength, healing, and creativity after overcoming personal trauma.Morgan’s journey began with a degree in Fashion Merchandising, followed by a successful career as a Visual Manager for Dillard’s, where she honed her eye for styling, branding, and the art of customer experience. She later poured her skills into education, serving as a high school fashion design teacher, helping students find their voice through style and design.But behind the scenes, Morgan was silently carrying the weight of deep personal trauma. After walking through a season of intense heartbreak and healing, she turned to what she knew best—creating. What started as a small, soul-soothing side hustle soon grew into a full-blown business with heart, grit, and purpose: Sweet Texas Treasures Boutique.Today, Morgan leads her boutique with a faith-filled spirit, fierce resilience, and a passion for community. Her shop is known for its vibrant mix of upcycled treasures, custom trucker hats, Texas-themed pieces, and handcrafted goods—many of which are created in-house or in collaboration with local artisans. It’s more than a boutique; it’s a space where stories are told, identities are celebrated, and healing can happen—one treasure at a time.Morgan is also a proud mama of two, a new believer walking boldly in faith, and a firm believer that creativity can be redemptive. Through every piece in her store, Morgan’s mission is clear: to empower others to wear their story proudly—with strength, style, and Southern soul.Insta: @sweettexastreasuresboutiqueTikTok: @sweettxtreasuresFacebook: Sweet Texas Treasures Girl Gang

Born in Texas and now living in Florida, Kelsea has been an entrepreneur since 2011 and dedicated her life to creating a massive impact in the world.From nightly binge-drinking and three arrests to author, speaker, entrepreneur, wife and mom of 3, her story is proof of what is possible for anyone.After living a life with no intention in her days she went on a quest to find her true purpose and start living a life with intention..Kelsea shows clients that you don’t have to put your personal well-being or the people you love on the back burner in the pursuit of success or greater impact.She teaches how to lead a sustainable and profitable business through deep thought partnership and strategic advisory to entrepreneurs and founders, specializing in the intersection of motherhood and business.IG: https://www.instagram.com/kelseakoenreich/

Chrissi is a serial entrepreneur & mindset coach on a mission to help high-achieving women ditch crappy thoughts keeping them from their IDEAL life. She is a full time air traffic controller turned part-time network marketer that fell in love with mindset coaching. Her superpower is helping women just like you step out of overwhelm and crappy mindset traps and start to "do the dang thing" (aka take small, daily action towards their goals!) Free Mindset Mini Course - https://www.chrissisperduto.com/5-mindset-shiftsFree Group Coaching Calls (monthly) - https://www.chrissisperduto.com/freecoachingDo the Dang Thing Podcast - https://www.chrissisperduto.com/podcast

Thalea Pretorius is a compassionate trauma-informed coach passionate about helping women overcome past trauma, stress, and anxiety to live fulfilling lives. Drawing from her personal healing journey, she combines trauma-informed techniques with intuitive, mindful practices to empower women to reconnect with their inner strength and create lasting change. Her bespoke 4-month coaching program aligns the mind, body, and soul, fostering resilience and self-worth.Her vision is to be the premier sanctuary for transformative growth, inspiring individuals to rise above their current challenges. She aims to revolutionize the wellness landscape, one life at a time, through our intuitive and compassionate offerings, empowering holistic healing and profound self-discovery inspired by faith.https://www.instagram.com/hersunkissedsoul/Book a free Clarity Call with Thalea at : https://tr.ee/otXvyTaFUA

Rajat has been a Professional for last 18 years and have seen the challenges in Corporate World, he moved to Happiness Coaching. Rajat is a Certified Happiness Coach, Workplace Happiness Consultant and an AuthorHe has coached 5000+ students and have done 300+ KeynotesInstagram: https://www.instagram.com/rajatrkkhatriYouTube: https://youtube.com/@rajatrkkhatriLinkedIn: https://www.linkedin.com/in/rajatrkkhatriBook on Amazon: https://amzn.to/3CR1NDY

Maiko Sakai is a quiz alchemist and business consultant who helps service providers attract ideal clients through the power of psychology-driven quizzes - without making the process feel like work.Using her battle-tested Quiz Creation 10-Step Blueprint, Maiko transforms quiz creation from a task into an energizing collaboration where clients feel inspired, creative, and confident they’re building something powerful and meaningful for their future customers.Her passion? Helping clients design quizzes that not only grow their email lists but also build trust fast and generate rave reviews for their accuracy and impact.Maiko’s mission is to empower small business owners to transform their expertise into a marketing tool that scales their visibility and revenue on autopilot.Whether leading a hands-on workshop or working with clients one-on-one, Maiko brings strategy, psychology, and a touch of creativity to every project - ensuring service providers create interactive content that truly drives results.Originally from Japan, Maiko considers herself a New Yorker, loves ethnic foods of all kinds, and has a weakness for ultra-contemporary design and exotic houseplants. She earned her MBA from Cornell University.***Find out more: https://www.maikosakai.com [Free Quiz] Discover Your Hidden Profitable Niche Archetype: https://www.maikosakai.com/niche-quiz[Free Quiz] What’s Your *Impact Creation* Archetype as an Entrepreneur?https://www.maikosakai.com/quizX: https://x.com/MaikoSakaiBizIG: https://instagram.com/MaikoSakaiBizThreads: https://threads.net/MaikoSakaiBizFB: https://facebook.com/airtightconceptsnycLinkedIn: https://www.linkedin.com/in/maikosakai Pinterest: https://pinterest.com/MaikoSakaiBiz

Candace, a former teacher turned multi-passionate entrepreneur and stay-at-home mom. As the host of the Better Brave podcast with over 170 episodes published, Candace aims to empower clients in podcast management, podcast guesting, and sustainable growth strategies, driven by her passion for breaking barriers and fostering bold, fulfilling lives.Instagram: https://www.instagram.com/candacedudley/Threads: https://www.threads.net/@candacedudleyLinkedIn: www.linkedin.com/in/candacekdudleyWebsite: https://www.candacedudley.com/Podcast: https://podcasts.apple.com/us/podcast/better-brave-with-candace/id1580454311My free podcast guesting starter guide: https://stan.store/CandaceDudley/p/guesting-starter-guide

Barrett's mess started in May of 2023 when she was struggling financially and could no longer afford paying rent, so she picked up her family and moved in with her in laws as the only option. -- She was 6 months post partum, struggling with PPA, and felt so much shame for what her current reality was. Within 2 months of living in the in laws guest bedroom, she started this business with the mission and determination to not only change her reality & create the life she desired but start being the wife, mom, and women she wanted to be! With no sales experience and "failed" entreprenuer journeys prior, she scaled this business from 0-$250,000k in 18 months as a SAHM and changed the reality of her life. Now--she's on a mission to help other women do the same. She is the mindset and business coach for women with the goal to scale their business to 20k months through mindset shifts, identity expansion, and a business model thats an extension of their life.

Andrea Sager is an author and the CEO/Founder of Legalpreneur, a legal tech startup that focuses on helping small businesses cover their assets and get lawyered up. She is also ranked #22 out of 40,000 trademark attorneys in the United States. In addition to running her companies, Andrea is a semi-professional poker player regularly playing on livestream cash games and traveling for poker tournaments. In 2024, Andrea reached her first final table at the World Series of Poker (WSOP) and placed 9th out of 1245 entries in the Ladies’ Championship.https://thelegalpreneur.com/freechecklist/

Rebecca is a spiritual motivational speaker, medium, and the voice behind SOUL DESIRE. Her journey has been one of deep remembering, of shedding fear and doubt to embrace her divine path. Now, she help others do the same—awakening their inner wisdom, reclaiming their truth, and stepping fully into their light.She brings raw, heart-centered conversations about transformation, healing, and divine guidance. Her message is simple yet profound: You are not lost—you are remembering who you were always meant to be.Website: https://stan.store/SOULDESIREInstagram: https://www.instagram.com/rebeccapilgerhttps://souldesire.buzzsprout.com/

Carolyn Krueskamp is a registered dietitian with a masters degree in nutritional sciences, a certified personal trainer, and owner of Nutrition by Carolyn K. She specializes in women's health conditions and works with clients to optimize their hormones, gut health, and metabolism with a functional approach. In her free time she enjoys spending with her husband and 3 dogs, eating her favorite foods (insert ice cream) and spending time outdoors at the lake!Website: www.nutritionbycarolynk.comInstagram: @nutritionbycarolynkFacebook: Carolyn Krueskamp Freebie Link to Opt in: https://www.nutritionbycarolynk.com/takethehormonequiz

Mafe Salazar is a podcast manager, producer, and host of From Tourist to Local. She believes the most powerful connections happen when you get personal, and what better way to do that than through your own podcast? She helps entrepreneurs actually launch and grow podcasts that people want to listen to. She takes the stress out of podcasting so podcasters can focus on sharing their message, building deep connections, and growing their business without burnout. Website: https://mafesalazar.com/Instagram: https://www.instagram.com/mafesalazarThreads: https://www.threads.net/@mafesalazarFrom Tourist To Local Podcast: https://mafesalazar.com/podcast

Jess is a certified personal trainer and accountability coach who is passionate about helping busy women feel strong, capable, and confident in their own skin—without restriction or burnout. As a wife and mom of two, she knows what it’s like to juggle real life while trying to prioritize your health. Through private coaching and her membership, she teaches sustainable strategies that fit into real life, so her clients can lose weight, keep it off, and feel good doing it.FREE Finally Fit Starter Kit: https://finallyfitwithcoachjess.com/free-starter-kitMembership: https://www.skool.com/finally-fit-with-coach-jess-4566/about?ref=de215fcc191a45c0a65f1e9b8d956808Private Coaching: https://finallyfitwithcoachjess.com/private-coachingInstagram: https://www.instagram.com/finallyfitwithcoachjess/Facebook: https://www.facebook.com/finallyfitwithcoachjess