Paid to Play TV

http://www.paidtoplay.tv ; What is your system for holding people accountable to their commitments to you and your business (including employees and partners)? In today's marketplace one of the greatest ways for you to FAIL is to NOT HAVE clear expectations and clear measurement tools for accountability when working with others.

http://www.paidtoplay.tv ; Having power and confidence while speaking on-stage comes in the preparation you give yourself off-stage. One way to help you get ready for the big 'moment' is to create patterns or rituals that get you in the zone before you go on stage.

http://www.paidtoplay.tv Never forget when selling your product or service to identify the 'So What?' and 'What's in it for me?' factor of the customer. The key to being successful in sales is to discover what is not working in the customer's life and then link the solution to your product. Too often we go into a conversation and think what can we get out of the person. But in reality we must serve by focusing on what we can do for them being non-attached to an outcome. ; There is a difference between you telling the person that they 'need' it rather than asking them questions to discover for themselves if they need your product. It is simply a matter of power vs. force.

http://www.paidtoplay.tv ; Facebook can be an incredible tool for business and personal branding! BE CAREFUL:

http://www.paidtoplay.tv What is the 'FEELING' you want people to have when they see your personal brand? Feeling itself is what drives or repels people to you unconsciously. Emotional IQ is one of the most difficult aspects of marketing and branding. What do you want people to THINK, FEEL, and DO when they see your brand; whether it is in text, video or audio? -Garrett J. White

http://www.paidtoplay.tv It is crucial that you have a system to organize your projects so that they generate the quality results that you are looking for in your business! Paid To Play Academy uses http://www.basecamphq.com for managing their systems. With this software you can coordinate all the moving parts of the project, including communication all in one place. This is essential when dealing with a large scare project that has a lot of elements to it. Sticky notes and email just won't cut it!

http://www.paidtoplay.tv ; When you use pacing and tonality properly your success as a speaker in business will skyrocket! The art and science of speaking engages the audience at two levels; pacing and tonality. Pacing is the the speed at which you move your message.

http://www.paidtoplay.tv Many times in business we get wrapped ; up in the mechanics and forget to get clear with our customers on what they actually want.

http://www.paidtoplay.tv Marketing itself is about converting people to your stand and your personal brand. You do this by engaging others, not just by 'connecting' on Facebook. ; Engagement is giving full care and attention to what the person is saying and interacting with them appropriately.

http://www.paidtoplay.tv In your personal brand you must take a stand! ; You must be a leader that is willing to be a heretic!

http://www.paidtoplay.tv As an entrepreneur it is crucial you focus your energy on the top 20 individuals that will increase your sales in the next 30 days. One of the systems Garrett J. White learned from Dan Sullivan (The Strategic Coach) was the importance of having a Top 20. ; The Top 20 'Hot List' is a list of the people who are strategically in place for you to monetize and create financial results in your business within the next 30 days.

http://www.paidtoplay.tv Have you ever been to an event where it looked like the speaker was staring right at you! ; Garrett J. White reveals one of the most powerful techniques for a speaker when connecting with an audience!

http://www.paidtoplay.tv In sales today everything is about social proof online. People are looking for social proof before they purchase a product. ; They want to see what other's 'REAL' experience was with a particular product. The age of scripted testimonials are over!

http://www.paidtoplay.tv Market your message as a transformational experience. ; How much money you make depends on how well you market your product or service as an experience.

http://www.paidtoplay.tv What kind of words do you use in your personal branding that people within your business identify you with? ; People interpret who you are and what you do based upon your language.

http://www.paidtoplay.tv What kind of words do you use in your personal branding that people within your business identify you with? ; People interpret who you are and what you do based upon your language.

http://www.paidtoplay.tv To often in our businesses we create systems that are to complex. Simplify your systems! How can you do less and create more? Take the stuff you teach and automate it online! What is something simple you can do right now that can allow your client or potential customer base to consume online automatically? Remember: Simple Message, simple consumption, simple step. System - Saving You Stress Time Energy Money.

http://www.paidtoplay.tv What do you do with your hands when speaking at a business meeting or event? It is important that you make your actions deliberate. People are attracted by movement, it entertains the mind. Using your hands to create visually what you are speaking about is a great way to keep your audiences attention. For example, you can measure durations of time by moving your hands horizontally from one side to the other. When you are explaining a series of topics, explain them in a checklist and visually show with your hands that you are checking them off.

http://www.paidtoplay.tv Come with the intention serving to your sales meeting not with the attitude of forcing your agenda. Be non-attached to your outcome. There are two attitudes to selling; 'I really really need your money', or 'I do not need your money, how can I be of service'? and not worry about the outcome. Even if you really do need the money, come with the attitude of service and watch your results skyrocket!

http://www.paidtoplay.tv What are you doing different to separate yourself from the herd when it comes to personal branding? One great way to brand yourself is to give out a book that you have written! Books draw attention and are excellent for networking! Nick Nanton of Celebrity Branding (http://www.celebritybranding.com) can help you publish your own!

http://www.paidtoplay.tv When it comes to starting a revolution in your personal brand, do you have people resisting your cause? If not, this is a sign that you need to be stronger in the stand you are taking in order to create a movement. To take a stand in your brand means that you are going to have other people hate you. In order to have fans, you have to have people that don't like you.

http://www.paidtoplay.tv Make sure you take your time when hiring a new employee on to your team. Have them do tasks for you to see how they perform before you hire them?so you can track their results. Set up contracts that give you the flexibility to make adjustments if necessary when you hire. 'Be slow to hire, quick to fire'-Rich Christiansen. -Garrett J. White

http://www.paidtoplay.tv In business and professional speaking, it is important that you come across authentic to your audience. When speaking make sure you are in the neutral power position. This is where your hands are to the side being open and vulnerable. When you do this you come to a place of trust with your audience.-Garrett J. White

http://www.paidtoplay.tv Sell your online product by using the befits of the product to alleviate pain and to expand the pleasure in your customers life. If you can clearly identity the pain or pleasure with the benefits of your product you will have a much higher chance of having them purchase your product. -Garrett J. White

http://www.paidtoplay.tv What can you do to market to your target audience online? Step into the pattern they are currently in online! Study the patterns of your market. What do they do online? What is it that they look at? Where is it that they go? Then use this knowledge to immerse your own marketing campaign in the current pattern for more traffic! -Garrett J. White

http://www.paidtoplay.tv Your personal brand must create patterns for people where they come to expect certain things happening on certain days and certain times. ; The more you engage predictability for your clients and customers the more you will create a profitable business.

http://www.paidtoplay.tv Have your clients use specific emails and phone numbers for the specific quesitons. When communicating with your customers it is vital to keep it simple! For example: [email protected], [email protected], [email protected], or [email protected].

http://www.paidtoplay.tv You set the expectations to your audience by what you do in the first 2-3 minutes of your presentation. More than 90% of the communication you do from stage and business is non-verbal. You must be clear with your open and your close.

http://www.paidtoplay.tv Customers are 4-5 times more likely to purchase your product, service, or experience when it assists them with a solution in overcoming the pain they feel in their lives. When they are in Pain they Pay! Expand the pain so they will take action! There are a series of questions you can use to be able to identify your clients pain so they can see that using your product would help relieve their pain. Expand the pain so they will take action.

http://www.paidtoplay.tv When marketing yourself at a networking event offline it is important to be clear that your purpose is to drive your connections online. Why is there power in driving your contacts online? By doing this you can capture their information and begin marketing to them with your online marketing funnel. Their is greater power in having their information in your database then on your desk in a pile of business cards!

http://www.paidtoplay.tv Having an icon for your Personal Brand is crucial! Icons are the symbols you use to trigger your customers thought about a product, service, or experience. When you look at your Personal Brand, what are the icons? Icons will help distinguish you from the other guy down the street.

http://www.paidtoplay.tv How do you show up at the office? Increase the success of your business by working out the Body, Mind and Spirit first thing every morning! Working out stimulates the body and gets rid of toxic thoughts. Meditation will help you focus on being present. Studying will increase your knowledge and spark new ideas!

http://www.paidtoplay.tv Understanding human behavior is vital to becoming an accomplished speaker in business; as well as creating transformation. Pacing is huge when it comes to keeping your audiences attention. The human mind feeds on contrast?speeding up and slowing down your speech in your presentation. It is also important to note that if you have a long presentation to break it up with audience participation and movement in the room.

http://www.paidtoplay.tv The golden key to Selling is not really selling at all. The key is to discover what your customer wants through asking them questions. Ask them the following: What do you want?, Why do you want it? (emotional Trigger), and What would that look like when you have it? Discovering what your prospect/client really wants allows you to serve them rather than sell them.

http://www.paidtoplay.tv The greatest way to Market your small business is by teaching, rather than selling (from Brandon Burchard- Experts Academy). When you create your marketing video?teach your viewer something that will help solve a particular problem they are experiencing.

http://www.paidtoplay.tv What is a 'Creed' in regards to personal branding? A Creed is a compact statement that lets others know who you are and what you stand for. When you look at the business of 'YOU', what is your creed? What do you stand for in your small business? Do you let everyone know?

http://www.paidtoplay.tv Online FAQ video is a powerful way to relieve stress from your customer service department of your business. Create a FAQ video library on You Tube by doing the following (created by Mike Koenigs, creator of Traffic Geyser). Start by tracking the questions that your customers or prospects keep asking. Then leverage online video to answer them so you do not have to waste time repeating yourself again! Use the 10-10-4 rule. Answer 10 questions that a customer might ask about your small business. Then answer 10 more questions that your prospect or customer should be asking. Upload them to You Tube and give your customers/prospects a link to view them. Then use 4 different mediums to distribute your FAQ videos all over the internet.

http://www.paidtoplay.tv One of the greatest techniques for speaking on stage is to engage your audience with questions. When you ask questions it hooks the mind and helps with audience involvement through conversation (T. Harv Eker). This is crucial when attempting to build trust with your audience in order to have them take action; for example, purchasing your product or program. Another important technique is engaging your body at the same time you ask the question. Meaning, raise your hand up at the same time you say?.'How many of you?..' This helps with what is called in the speaking world 'Yes Alignment', or momentum with your audience.

http://www.paidtoplay.tv There are two ways to go about selling your product or service to someone. You can preach to your prospect and try to force it down their throat (does not work) or you can ask them powerful questions. The number one key to selling is to ask the big, powerful questions that gets both you and your prospect clear about what they want. Once you are clear about what your prospect wants then you can assist them to purchase a product or experience that will help solve their problem. What do you want? What are you wanting out of your business?

http://www.paidtoplay.tv The core fundamental aspect of personal branding is your story! Why is it important to have your ‘creation story’ when it comes to personal branding and marketing your small business? People don’t want to just hear about your success but the map that led you there! There are 3 parts to telling your story. 1. Awakening 2. Bondage 3. Moving Forward

http://www.paidtoplay.tv ; When it comes to managing your own small business it is CRUCIAL you have SYSTEMS!

http://www.paidtoplay.tv ; There two ways to speak from stage.

http://www.paidtoplay.tv ; Are you one of 'those' in sales that goes around shoving manipulation and hype down people's throat to get what you want?

What is the difference between SPAM and Permission Based Marketing? ; Spam is the form of giving people information they don't want!

http://www.paidtoplay.tv ; Personal branding is essential when creating a small business!

http://www.paidtoplay.tv ; Welcome to Fulfillment Friday!

http://www.paidtoplay.tv ; Welcome to Sales Thursday of the Business Breakthrough!

http://www.paidtoplay.tv ; Welcome to our launch of Marketing Wednesday; part of the Business Breakthrough series.

http://www.paidtoplay.tv ; Welcome to Business Breakthrough! This is the initial launch of our Tuesday show discussing 'Products'.

http://www.paidtoplay.tv ; What is branding exactly?