Strength in Numbers with Marcus Crigler

The people who pay the most in taxes are often those who fail to plan, while those who pay the least are typically those who plan all year long.In this episode of the Strength in Numbers podcast, Marcus Crigler breaks down the real tax strategies that investors and entrepreneurs use to legally reduce what they owe while building long-term wealth through real estate.Listen as he explains the difference between depreciation and cost segregation, and the difference between passive and active real estate investing. He also explains why planning is more important than last-minute filing, and how the tax code rewards entrepreneurship and investment.Enjoy the show!You’ll Learn How To:Use depreciation to reduce taxable incomeUnderstand the difference between passive and active real estate investingOffset passive income with real estate lossesUse tax planning strategiesWhat You’ll Learn in This Episode:(01:43) How real estate depreciation works(03:15) The difference between cost segregation and bonus depreciation(04:53) Understanding passive vs active investing(06:05) Investing matters more than simply saving money(07:15) What qualifies someone as a real estate professional(08:57) Passive investors still receive major tax advantages(10:08) About Passive Income Generators (PICs)(11:26) Where to find passive income and losses on your tax return(12:52) How spouses can use real estate professional status strategically(14:55) Depreciation is a tax deferral strategy(17:26) How lower future income can create tax arbitrage opportunities(18:44) The tax code favors entrepreneurs and investors(20:28) Why entrepreneurship opens the door to more tax strategiesWho This Episode Is For:Real estate investors looking to maximize tax advantagesEntrepreneurs focused on building long-term wealthAnyone interested in reducing taxes legallyWhy You Should Listen:Marcus breaks down how real estate tax benefits work in the real world, why planning matters, and how entrepreneurship and investing can create opportunities that traditional W-2 income simply doesn’t offer.Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

In this episode of the Strength in Numbers podcast, Marcus Crigler continues the conversation on the hidden financial problems that quietly destroy real estate businesses.Listen as they break down why so many investors stay stuck in the hustle cycle, how expanding too fast creates cash flow problems, and why reserves matter more than revenue. They also talk about today’s “earn it” market, where operators can no longer rely on luck and instead need sharper systems, tighter operations, and stronger financial discipline.You’ll also hear practical insights on business ratios, forecasting, taxes, cash flow timing, and what separates investors who survive from those who thrive.Enjoy the show!You’ll Learn How To:Build reserves before scaling your businessTrack the right financial ratios to protect your profitsAvoid cash flow traps that kill businessesCreate a stronger business in today’s marketWhat You’ll Learn in This Episode:(01:30) The pattern every entrepreneur goes through(02:16) Most investors stay stuck in the hustle phase(03:02) Getting out of the hustle phase(03:43) The “secure phase” in your business(04:44) Why expansion becomes easier with reserves in place(05:06) You grow your expenses with reserves(06:33) The long-term investment stage that real estate investors want to reach(07:09) The problem of expanding the business too fast(09:10) The “earn it” market for investors(14:47) Why today’s market still creates opportunities for strong operators(18:14) Better products and smarter upgrades attract buyers faster(20:50) Lower-priced homes are struggling in today’s market(23:44) The “wine fridge” strategy explained(26:13) Studying the buyer instead of running on autopilot(28:39) Using KPIs and ratios to spot problems early(30:00) Three distinct expense categories in a business(32:26) Understanding current ratio and working capital(34:40) Why forecasting is critical in real estate investing(36:15) The importance of reserves(39:32) How tax strategy changes as income grows(40:34) Bonus depreciation and cost segregation explained(44:47) A real client story about saving taxes while increasing liquidityWho This Episode Is For:Real estate investors who are trying to improve profitabilityHouse flippers and operators managing growthEntrepreneurs stuck in survival modeBusiness owners who want stronger cash flow and reservesWhy You Should Listen:This episode is a practical breakdown of what causes financial stress inside growing real estate businesses and how disciplined operators avoid it. Marcus and his guest share real-world strategies around reserves, forecasting, hiring, profitability, and tax planning that can help investors build businesses that survive changing markets.Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

There is a hidden financial issue that can kill real estate investors. It is not about deals, funding, or market conditions.In this episode of the Strength in Numbers podcast, Marcus Crigler sits down with James to unpack a problem most real estate investors don't see coming until it's too late. Poor bookkeeping, unclear cash flow, and a lack of planning eventually led to a painful moment: a tax bill they didn’t expect and couldn’t afford.Listen as Marcus breaks down why this happens, how real estate entrepreneurs unknowingly put themselves at risk, and what it takes to run a real business and not just hustle for deals.Enjoy the show!You’ll Learn How To:Avoid surprise tax bills that can wreck your cash flowUnderstand your numbers to keep your profitsBuild a real financial systemWhat You’ll Learn in This Episode:(01:47) What a fractional CFO actually does(03:38) Accounting is really about simplifying your life(05:35) The real reason behind the name of the BEC CFO(07:40) The problem with first-time business owners in real estate(08:47) Requirements of the business(09:32) "Box of receipts" doesn't work anymore for sophisticated business owners(11:15) Accounting as the “language of business.”(14:24) Why having the right financial team changes everything(16:29) The common mistake of hiring cheap bookkeeping help(18:31) When to outsource vs. build an in-house finance team(19:33) How a full financial back office supports long-term growth(21:23) Waiting too long to fix your numbers creates bigger problems(22:58) Successful-looking investors still struggling financiallyWho This Episode Is For:Entrepreneurs who don’t fully understand their numbers yetReal estate investors who deal with tax or cash flow issuesAnyone building a real estate business who wants to do it rightWhy You Should Listen:This episode is a wake-up call. Fixing your numbers this early can save you from costly mistakes and set you up for long-term success.Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

In this episode of the Strength in Numbers podcast, Eddie Speed breaks down a hard truth most real estate investors don’t want to hear. Many landlords with 20, 50, or even 100 properties are still stuck, underpaid, and overwhelmed.Listen as he shares how he built his career by focusing on note investing instead of traditional landlording. He also explains the real math behind rentals, the hidden problem of trapped equity, and why many investors are working harder for smaller returns.Enjoy the show!You’ll Learn How To:Get started with note investingAvoid the common traps that keep landlords stuckTransition from active income to scalable and passive incomeThink like a bank instead of a traditional investorWhat You’ll Learn in This Episode:(03:01) Introduction to Eddie Speed and his background in note investing(04:49) The reality of “rocks in the road” and why most people quit(06:32) What an owner-financed note actually is(07:08) Working with real estate investors(07:30) The difference between compliant vs risky seller financing(08:50) Some notes are assets and others are liabilities(10:28) Liquidity matters when creating notes(13:50) The tax trap: depreciation and recapture explained(15:15) Seller financing can improve tax strategy(17:21) Rental math vs note math(20:01) Why being the bank can double your income(23:08) The power of reinvesting and compounding income(24:12) Hustler vs investor(26:49) Different ways to structure and sell notes(28:38) The “underserved” buyer market(31:20) The Mortgage Credit Availability Index(34:04) How to seller finance with an existing mortgage(39:06) The future of notes and blockchain technology(45:21) People who don't know their numbers don't know their businessWho This Episode Is For:Real estate investors with growing rental portfolios but low returnsLandlords who are feeling burned out from managing propertiesInvestors looking to increase cash flowAnyone curious about note investing and seller financingWhy You Should Listen:This episode challenges one of the biggest assumptions in real estate. Eddie offers a clear alternative path through note investing and seller financing. If you want to stop chasing small returns and start building a scalable, predictable income, this conversation will open your eyes to a different way of investing.Connect with Eddie Speed:Website: https://eddiespeed.com/ Instagram: https://www.instagram.com/thenoteauthority/ Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

If your business feels tighter than usual with less cash, slower deals, and more pressure, this episode is a must-listen!For today's episode of Strength in Numbers Podcast, Marcus Crigler sits down with real estate investor Bentley Pugh to unpack what’s going on behind the scenes when a business starts to feel squeezed.Listen as he discusses taking full accountability, resolving cash flow issues, and returning to the fundamentals that built his business in the first place. He also breaks down how he’s restructuring deals, improving financial visibility, and why strong operators win by adjusting when the market changes.Enjoy the show!You’ll Learn How To:Manage cash flow during a business slowdownAdjust deal structures to bring in faster cashBuild multiple income streams within real estateStay disciplined with proper cash managementWhat You’ll Learn in This Episode:(01:48) Introducing Bentley Pugh and his background(04:34) How infill lot development works in Seattle(05:59) Why rising interest rates slowed the market(07:31) Adapting your business instead of blaming the market(09:44) Land deals are more complex than traditional flips(11:57) Competition and challenges in land acquisition(13:29) Avoiding shiny object syndrome in business(15:09) Vertical integration and deal optimization(16:33) How Bentley got into private lending(19:24) Bentley's "One Big Deal"(20:28) Choosing cash flow over quick profits(25:07) The importance of detailed budgeting per property(26:55) Creating a forward-looking cash flow tracking system(30:08) Bentley's advice for better results in businessWho This Episode is For:Real estate entrepreneurs who are tired of being brokeInvestors dealing with slower deals or tighter marginsEntrepreneurs who feel plateaued in their businessAnyone struggling with inconsistent cash flowWhy You Should Listen:This episode serves as a real-world reminder that small decisions can add up. Taking your foot off the gas, ignoring your numbers, or bending your own rules can slowly create pressure in your business.Connect with Bentley Pugh:Website: https://www.linkedin.com/in/bentley-pugh-b180504/ Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

Most investors think real estate is all about cash flow. But the ones who actually build wealth? They understand the tax game.This episode of the Strength in Numbers podcast breaks down one of the most misunderstood topics in real estate: depreciation, and how it can legally reduce your tax bill in a big way.You will learn why buying and holding real estate is key, how an appreciating asset can still generate paper losses, and how to utilize these strategies effectively. If you’ve ever heard terms like “cost segregation” or “bonus depreciation” and felt confused, this conversation finally clarifies them.Listen and enjoy the show!You’ll Learn How To:Understand why passive investing isn’t a disadvantageUse depreciation to reduce your taxable incomeAvoid common mistakes that kill your tax strategyThink long-term with strategies like 1031 exchangesWhat You’ll Learn in This Episode:(00:56) How exactly does bonus appreciation or depreciation work to shelter income?(02:22) What qualifies you as a real estate professional(04:24) Cost segregation explained in simple terms(06:55) Bonus depreciation and how it’s changing over time(09:28) Why cost seg can still work(12:20) The “tipping point” depends on your income level(13:39) Why zero taxes isn’t always the smartest goal(16:30) Other strategies beyond depreciation(17:34) The 1031 exchange that builds long-term wealth(21:47) Cheap properties don’t give real tax advantages(23:26) Powerful strategy: spouse as a real estate professional(27:28) The short-term rental loophole explainedWho This Episode is For:High-income earners who are tired of seeing huge tax billsReal estate investors who want a better strategyW-2 professionals looking to transition into investingCouples exploring ways to optimize income and tax structureWhy You Should Listen:If you are serious about building wealth through real estate and keeping more of what you earn, this episode is one you don’t want to skip.Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

If money is coming in, why does it still feel like something’s off?In this episode, Marcus Crigler and Kaden Hackney break down one of the most misunderstood parts of a real estate business: your marketing and sales numbers.Listen as they discuss marketing, one of the hidden secrets in the field, and why marketing is more than just graphics.This episode is all about knowing your numbers, fixing what's broken, and making smarter decisions backed by data. Enjoy the show!You’ll Learn How To:Track your real return on ad spendBreak down your sales funnel from lead to closeUse data to fix your marketingImprove conversions without overspendingWhat You’ll Learn in This Episode:(03:00) Marketing is a numbers game(05:27) What does a sales funnel look like?(06:01) Why ROAS matters(08:14) The real estate funnel(11:02) How bad data leads to bad decisions(13:29) Maximizing your return on ad spend(13:52) Tracking performance by marketing channel(15:27) Treating marketing like a science experiment(21:32) What “good” conversion rates actually look like(24:03) How to identify what’s really broken(27:03) Real example: fixing a drop in appointment rates using data(32:10) Closing deals, not just contracts, is what really matters(34:40) The role of integrity and reputation in long-term successWho This Episode is For:Real estate investors who feel stuck or inconsistentBusiness owners who don’t fully understand their numbersAnyone spending on marketing but unsure what’s workingWhy You Should Listen:This episode helps you zoom out, and if you understand where the breakdown is: marketing, sales, or operations, you can fix it fast and stop guessing.Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

In this episode of the Strength in Numbers podcast, Marcus Crigler sits down with Haim Palman, a seasoned real estate investor who manages his U.S.-based business from Israel. Haim shares his incredible story of running operations even while navigating the daily realities of war and seeking safety in bomb shelters.The two discuss Haim’s professional evolution from a kinesiologist and security director to a full-time real estate entrepreneur. Haim breaks down his transition through various strategies—rentals, wholesaling, and high-end flipping—before finding his "sweet spot" in private money lending. He provides a masterclass on how to transition from an operator to the "bank," prioritizing return on time and emotion to build a predictable, drama-free lifestyle.You’ll Learn How To:Pivot between real estate strategies by identifying when a model (like rentals or wholesaling) no longer serves your desired lifestyle or financial goals.Transition into private money lending with limited capital by utilizing "co-lending" strategies to fund larger deals and increase your ROI.Evaluate deals through three specific lenses: return on money, return on time, and "return on emotion" to reduce business-related stress.What You’ll Learn in This Episode:(03:03) Haim's journey from moving to the U.S. for education to starting a real estate career in San Francisco.(07:07) Why Haim decided to leave a stable career in security to pursue time freedom through real estate.(08:11) The evolution of a portfolio: Moving from California rentals to out-of-state investing and virtual wholesaling.(09:36) The "Independence Day" moment: Firing the boss and the challenges of scaling a high-volume wholesaling operation.(11:10) Shifting to the "Money Side": Why private money lending became the ultimate predictable cash flow model.(20:51) The mechanics of lending: Using co-lenders and points to double your money without needing millions in the bank.(26:00) Risk management in lending: Focusing on single-family homes, specific LTV ratios, and lender-friendly "red" markets.(29:08) The power of repeat borrowers: How to build a system where 95% of your business comes from established relationships.Who This Episode Is For:Real estate investors who feel like they have "created another job" for themselves and are looking for more passive, predictable income streams.Entrepreneurs interested in the mechanics of private money lending and how to act as the bank in real estate transactions.Why You Should Listen:If you are tired of the "headaches" of physical real estate—like the $1,700 water heater that kills four months of cash flow—this episode offers a roadmap to a more streamlined business. Haim Palman proves that with the right systems and network, you can run a highly profitable real estate engine from anywhere in the world, even under the most extreme circumstances.Connect with Haim Palman:Instagram: https://www.instagram.com/haimmpalman?igsh=N2RxbzR5OGxsZXAw Youtube: https://youtube.com/@hmamane59?si=MZIuiBLSG4Kyg_sN Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: Marcus Crigler on LinkedInFacebook: Marcus Crigler on Facebook

There are only four things that really drive profit in a business. These four spots drive real profitability in your business.In this episode, Marcus Crigler breaks down the four core drivers of profit in any real estate business. Listen as he walks through how small improvements across cost, people, capital, and advertising can quickly double your profit, the practical ways to reduce expenses, avoid costly mistakes, and build a more efficient, scalable operation.Enjoy the show!You’ll Learn How To:Identify the four core levers that drive profitReduce the cost of goods sold without sacrificing qualityIncrease margins by improving systemsAvoid common mistakes that kill your profitabilityWhat You’ll Learn in This Episode:(01:26) Advertising as a core for-profit driver(03:34) Symptoms that don't tell you the root problem(05:11) What does the cost of goods sold really mean in real estate(06:13) The four main components of COGS(07:38) Overly detailed financials can hurt decision-making(09:28) How to improve margins starting with the purchase price(10:38) Buy box explained(12:39) Why staying in your “buy box” matters(14:10) Maximizing the cost of goods sold(16:48) Why having a standardized materials list saves money(20:15) In-house vs outsourced teams(22:15) Reducing the cost of materials and labor(23:18) Cheap labor often costs more in the long run(27:09) Getting an accounting firm to diagnose your business decisionsWho This Episode Is For:Real estate investors looking to increase profitBusiness owners who feel stuck despite strong revenueFlippers who want better control over their costsEntrepreneurs who want efficient and scalable operationsWhy You Should Listen:This episode simplifies what drives profit. Instead of chasing more deals or bigger numbers, Marcus shows how to fine-tune what you already have and turn small improvements into major financial wins.Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

In this episode of the Strength in Numbers podcast, Marcus Krigler sits down with Jason Macht, founder of Whitespace Solutions and an expert in direct mail automation and AI integration. Jason shares his journey from working as an engineer to building multiple streams of income through real estate and tech consulting.They dive deep into how real estate entrepreneurs can leverage AI to streamline operations, reduce overhead costs, and turn unstructured data into actionable insights. Jason breaks down the practical applications of AI agents, the critical importance of secure data management, and why fixing your core business foundation must happen before adding technology. Listen and enjoy the show!You’ll Learn How To:Implement AI to solve actual bottlenecks instead of just chasing the latest tech trendsUse AI agents as a "chief of staff" to monitor systems, score sales calls, and generate daily reportsNavigate the security risks of AI and protect your company's data infrastructureWhat You’ll Learn in This Episode:(02:51) Jason's transition from an engineering W-2 to real estate entrepreneurship(07:00) Building Whitespace Solutions and addressing the tech gap in real estate(10:37) The three main buckets where AI adds immediate value to operations(16:27) Why AI won't fix a broken sales process or bad business foundation(20:08) Using AI to replace redundant tasks and combat rising labor costs(27:33) The evolution of AI agents and how to train them like real employees(32:47) Navigating the security risks of AI, self-hosted models, and prompt injection(37:59) The first step to making better decisions: centralizing your dataWho This Episode Is For:Real estate business owners looking to reduce overhead and scale through technologyEntrepreneurs wanting to move past Google Sheets and build a secure, data-driven operationWhy You Should Listen:If you feel like your team's costs are skyrocketing while efficiency is dropping, this episode reveals how the right AI tools can act as your ultimate operational lever, helping you make better decisions and build a highly scalable real estate machine.Connect with Marcus Krigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7Facebook: https://facebook.com/marcus.criglerConnect with Jason Macht:Website:https://www.jasonmacht.com/LinkedIn:https://www.linkedin.com/in/jasonmacht/Instagram: https://www.instagram.com/jmshoe/

In this episode of the Strength in Numbers podcast, Marcus Crigler sits down with Amanda Holbrook to break down one of the most underutilized wealth-building strategies available today: self-directed, tax-advantaged accounts.Amanda shares how investors can take control of their retirement funds and use them to invest in what they already know, whether that’s real estate, lending, or other opportunities, all while growing wealth tax-free or tax-deferred.They also dive into practical strategies like HSAs, Roth IRAs, and Solo 401(k)s, and how these “buckets” can be used not just for retirement, but as powerful tools for building long-term, generational wealth.If you’ve ever wondered how to keep more of what you earn and make your money work harder for you, this episode is a must-listen.You’ll Learn How To:Build wealth using self-directed retirement accountsInvest in real estate and other assets using tax-advantaged “buckets”Leverage HSAs, Roth IRAs, and Solo 401(k)s for long-term growthWhat You’ll Learn in This Episode:(03:27) Amanda’s background and how she got into self-directed investing(06:07) What self-directed accounts actually are and how they work(09:44) Why HSAs are one of the most overlooked wealth-building tools(11:34) How Roth IRAs can be used for flexibility and tax-free growth(17:26) Using Roth IRAs for kids and building generational wealth(22:48) Paying your children and turning income into tax-free investments(28:11) The power of Solo 401(k)s for business owners(30:31) How to invest retirement funds into real estate and lending deals(34:48) Rules to follow when using self-directed accounts(37:16) Amanda’s biggest advice: start now and take actionWho This Episode Is For:Real estate investors looking to reduce taxes and build long-term wealthBusiness owners who want more control over their investmentsAnyone who wants to grow wealth faster using tax-advantaged strategiesConnect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler Connect with Amanda Holbrook:Website: https://specializedtrustcompany.comEmail: [email protected]: 505-514-0587Amanda Holbrook

In this episode of the Strength in Numbers podcast, Marcus Crigler and Kaden Hackney break down the final stage of the wealth-building journey: the invest phase. This is where your business stops being your only income source and starts fueling real, compounding wealth.They walk through the differences between expanding and inflating your business, and how to properly separate your income, reserves, and investments, as well as more about this phase. Listen and enjoy the show!You’ll Learn How To:Build a business that consistently generates investable cashAvoid investing too earlySeparate business income, personal income, and wealth-building capitalWhat You’ll Learn in This Episode:(01:42) Recap of the hustle, secure, and expand stages(03:00) Investing early is bad advice for entrepreneurs(04:00) Treating real estate like inventory, not trophies(05:56) The importance of diversification beyond real estate(07:25) A real example of overleveraging and getting stuck(09:54) The difference between true investing and survival mode(11:34) Expand vs inflate(13:15) Step 1: Getting money from the business to you individually(13:30) Step 2: Making money from that money(14:14) Turning $100K/month into $80K investable capital(15:27) How assets start creating more assets(17:08) Building an asset engine(19:15) The 4 key business levers that drive growth(22:16) The power of saying “no” to the wrong opportunitiesWho This Episode Is For:Investors who feel overleveraged or financially stretchedBusiness owners who are trying to transition from active income to wealth-buildingAnyone who wants a clear path from income to long-term financial freedomWhy You Should Listen:If you want to build real wealth and not just stay busy, this episode is the shift you need to hear.Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

In this episode of the Strength in Numbers podcast, Rich Rice shares how a $60,000 wholesale deal ended up being a wake-up call that completely changed how he approached real estate.Listen as he breaks down the difference between making money and building wealth, why so many investors get stuck chasing income, and how shifting to a buy-and-hold strategy can change your financial future.In addition, he also talks about the moment a mentor showed him he may have traded away a million-dollar opportunity.Enjoy the show!You’ll Learn How To:Shift from flipping and wholesaling into long-term wealth buildingDecide when to sell and hold propertiesBuild a rental portfolio even while needing active incomeLeverage community and partnerships to grow fasterWhat You’ll Learn in This Episode:(03:10) Rich Rice’s background and transition from corporate to real estate(06:02) The $60,000 wholesale deal that changed everything(07:30) Finding financial allies and funding deals creatively(09:31) Starting with just one rental property(10:49) How rental portfolios create compounding wealth over time(11:39) The snowball effect of holding properties(14:42) Lifestyle inflation and the trap of fast money(18:42) The reality behind “looking rich” vs being wealthy(19:38) What most people actually want: simplicity and freedom(21:12) Inside the FIRE Center(23:57) Collaboration beats competition(25:54) The abundance mindset in real estate(30:11) Common traits of investors who succeed long-term(32:11) The importance of asking for helpWho This Episode Is For:Real estate investors who are stuck in the deal-to-deal cycleWholesalers and flippers who are thinking about long-term wealthBeginners who want to build a strong foundationEntrepreneurs who want financial freedomWhy You Should Listen:This episode breaks down the mindset shift from chasing income to building real and lasting wealth. You will also learn that holding assets, not just flipping them, is what creates true financial freedom.Connect with Rich Rice:Website: https://firecenterhq.com/ Facebook: https://www.facebook.com/firerichrice/ Instagram: https://www.instagram.com/firerichrice/ Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

How much money do you actually need to make in life?In this episode, Kris Kohlstedt breaks down a question most entrepreneurs avoid but desperately need to answer. Instead of chasing bigger deals, more flips, or endless income goals, Kris shares a different approach. It is to define your number, build toward it, and design a life that makes sense.Listen and enjoy the show!You’ll Learn How To:Define your personal “enough” numberShift from chasing deals to creating real long-term wealthUse better financial systems to make smarter decisionsStay profitable even when the market shiftsWhat You’ll Learn in This Episode:(03:11) What Kris Kohlstedt does in the real estate space(04:17) The mindset shift from chasing profit to helping sellers(05:45) The “commission breath” trap(08:20) Inside their current operation: ~9 deals/month with a lean team(09:34) The “Core Six” concept(11:28) How to stay lean(13:01) Measuring value in non-sales roles(15:49) Practices to improve the financial situation(20:15) What to do when flips stop selling(21:24) Small upgrades that make properties sell faster(23:23) Introduction to the “Aji” philosophy(25:45) How much money do you need to live your life?(30:18) The real goal in the real estate business(31:45) The value you give determines the value you receive(34:04) Better decisions = better results(34:49) The uncommon knowledge defined(35:51) Connect with Kris KohlstedtWho This Episode is For:Entrepreneurs who are trying to figure out their end goalAnyone who are tired of chasing moreBusiness owners looking to run lean without sacrificing growthWhy You Should Listen:This episode offers a different perspective. One where you build intentionally, make smarter decisions, and create a business that supports your life, not the other way around.Connect with Kris Kohlstedt:Website: https://krisandcody.com/ Website: https://propertybuyersar.com/ Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

In Part 3 of this series, Marcus Crigler and Kaden Hackney break down what it really takes to achieve consistent $ 100,000 months and why most business owners get stuck before they ever reach that goal.For today's episode, they focus on the expansion phase, where growth becomes intentional, not just with more deals, but with smarter decisions, better systems, and the right people in place.They also call out one of the biggest mistakes entrepreneurs make and the misconceptions about expansion.Listen and enjoy the show!You’ll Learn How To:Scale your business toward consistent $100K monthsUse reserves the right way when hiring and investingStay focused on what’s already workingBuild the right team to support your growthWhat You’ll Learn in This Episode:(01:26) Expansion phase explained(02:36) Growing business through wise investment(03:21) The difference between revenue and actual cash flow(04:37) You should only grow expenses when you have reserves(08:13) The “right move at the wrong time” problem in business(10:57) Stay in your lane: expand what already works(12:34) The three-legged stool in marketing(15:08) How taxes change when you hit higher income levels(16:54) Why expansion is the time to bring in experts(20:23) Managing profits and moving from monthly to quarterly decisions(22:28) Your goal should be 6 months of reserves or $1M in the bank(24:00) Thinking beyond the deal in front of you(26:00) Growth is uncomfortableWho This Episode is For:Business owners who are making money but not building real wealthAnyone trying to scale without burning cashOperators who are ready to grow smarterWhy You Should Listen:This episode shows you how to expand the right way by protecting your cash, doubling down on what works, and building a business that supports your life.Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

Connections are one of the biggest things in the real estate business. Some conversations will be with people that are tire kickers and then some will be actually useful and helpful to you.In this episode, Marcus Crigler sits down with Kirby Nie, a young realtor and note investor who’s early in the game but already thinking long-term. From building connections to shifting into passive income through notes, Kirby shares what he’s learning as he builds his business from the ground up.You’ll Learn How To:Build real connections that lead to dealsShift from chasing income to building long-term wealthUnderstand what note investing is Create opportunities without relying on paid leadsWhat You’ll Learn in This Episode:03:42 - Getting started in real estate05:53 - Joining into a brokerage team07:12 - What working hard looks like: Answering your phone, and having conversations09:45 - The problem with paid leads11:52 -  Daily posts, reels for visibility, stories for connection.15:02 - Goals for the year: 24 home sales and 5 notes17:55 - "Rentals are jobs."18:52- What note investing really is20:34 - Real example of a note deal24:20 - How can beginners get started with notes27:53 - The power of small habits28:37 - Connect with Kirby NieWho This Episode is ForReal estate agents who are tired of inconsistent incomeEntrepreneurs who feel busy but not profitableAnyone who is curious about note investingWhy You Should ListenThis episode is a good reminder that working harder isn’t always the answer. Kirby’s story shows that you don’t need to have it all figured out. You just need to start building the right habits early.Connect with Kirby Nie:Telephone Number: 417-299-8665Website: https://www.revoirgroup.com/agents/kirby-nie/ Instagram:  https://www.instagram.com/kirby_nie_Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

In this episode of the Strength in Numbers podcast, Marcus Crigler and Kaden Hackney continue their conversation about what it really takes to build a real estate business that produces $100,000 per month in profit.They started off last week discussing how to build a business to a hundred thousand profit a month through the hustle phase. Now, they are diving into the secure phase.This is the phase most entrepreneurs skip. Instead of strengthening their financial foundation, many businesses jump straight into expansion. This is a must-listen episode. Enjoy the show!You’ll Learn How To:Build a financial foundation for long-term growthAvoid the common mistake of skipping the secure phaseCreate reserves that protect your businessEliminate bad debt and strengthen financial habitsWhat You’ll Learn in This Episode:(02:03) What is the secure phase, and why do most entrepreneurs skip it(02:58) Choosing safety first accelerates long-term growth(03:52) The marshmallow experiment and the power of delayed gratification in business(06:00) Key steps involved in the secure phase(06:27) The importance of holding three times the business expenses in reserves(07:55) Reserves protect you when the market shifts(09:36) What counts as fixed expenses inside your business(10:18) Marketing should always be treated as a fixed expense(11:16) Why does short-term debt require additional financial reserves(13:26) The risks of carrying large inventories with little cash(16:03) Playing to win vs playing not to lose(16:42) Eliminating bad debt and what qualifies as bad debt in business(21:20) Discipline for risk tolerance(22:03) Getting yourself paid(23:08) Avoiding the “good month vs bad month” lifestyle(25:30) Tax strategies entrepreneurs should begin implementing earlyWho This Episode Is For:Real estate entrepreneurs who are trying to stabilize their incomeInvestors who want stronger financial systemsEntrepreneurs who want to scaleWhy You Should Listen:If you want to grow your business without constantly feeling like you are one bad month away from starting over, this episode will show you the financial habits that make long-term success possible.Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

The feast-or-famine cycle is one of the most common frustrations for real estate entrepreneurs, but the reality is that these are the opportunities to get better.In this episode of the Strength in Numbers podcast, Marcus Crigler sits down with business coach Gary Harper from Sharper Business Solutions to talk about the feast-or-famine cycle.Listen as Gary explains why the cycle isn’t random or caused by bad luck but a result of missing metrics, poor pipeline management, and a lack of operational discipline. He also shares how strong operators track the right numbers to grow during good markets and stay stable when the market shifts.You’ll Learn How To:Break out of the feast-or-famine cycleIdentify where deals are being lost in your sales processMeasure the ROI of your team members and marketing channelsAdapt your business when the market starts to shiftWhat You’ll Learn in This Episode:(01:58) Introducing Gary Harper and Sharper Business Solutions(03:22) The good days and bad days of entrepreneurs(05:54) Early mistakes in real estate and the impact of the 2008 crash(08:44) Returning to real estate through wholesaling and scaling quickly(11:17) The Rise Business Framework and building companies responsibly(13:11) The feast-or-famine reality many operators are facing(14:23) Downturns are the best time to prune a business(15:40) The lesson behind the book Who Moved My Cheese(18:24) Why the businesses embracing change are the ones winning(19:38) The problem with hiring too many executives instead of producers(22:01) Compensation should be tied to business performance(23:12) The importance of hiring the right people and placing them in the right seats(24:21) Most important metrics in a real estate company(26:39) People problems vs process problems(27:45) The “heart, head, hands, feet” framework(30:07) Purpose and profit indicators(32:21) The conversion benchmarks Gary recommends for healthy businesses(35:28) Tracking daily process indicators vs performance indicators(36:43) Understanding the cash conversion cycle(38:45) The role of the “innovator” inside a business(41:16) Fixing people and processes first before the marketing channel(43:11) Getting better, not bigger(44:30) The “become the box” concept for analyzing how deals move through a system(45:36) Connect with Gary Harper.Who This Episode Is For:Real estate investors who deal with inconsistent deal flowWholesalers who try to stabilize their businessEntrepreneurs who want visibility over their numbersBusiness owners who want to improve systems before scalingWhy You Should Listen:If you want more predictable growth and fewer surprises in your business, this episode breaks down the operational mindset that makes it possible.Connect with Gary Harper:Website: https://sharperbusiness.com/ LinkedIn: https://www.linkedin.com/in/gary-harper-37148967 Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

The tax code isn’t designed to punish investors; it is designed to reward those who understand how to use it effectively.In this episode of the Strength in Numbers podcast, Marcus Crigler and Kaden Hackney break down a concept most entrepreneurs completely miss when it comes to taxes and wealth building.Listen as Marcus gives a preview of a presentation he’s preparing for a national real estate conference, and the four financial stages every entrepreneur goes through. He also explains why poor bookkeeping creates the “chaos tax,” why reserves matter more than revenue when it comes to expenses, and how the right entity structure can completely change your tax strategy.Enjoy the show!You’ll Learn How To:Play the long-term tax gameAvoid the “chaos tax” that costs entrepreneurs thousandsBuild proper personal and business reservesStructure your business so tax strategy worksWhat You’ll Learn in This Episode:(02:35) The real purpose behind tax deferral strategies(03:38) Preview of Marcus’s upcoming presentation(05:01) The common problem entrepreneurs face when trying to grow wealth(07:07) The seven rules of the tax game(08:16) Why the tax game only matters if you’re playing the wealth game(08:55) Different stages of the wealth game and different rules of the game(11:16) The danger of comparing your journey to other investors(12:02) Rule #1: Entrepreneurs win the tax game(13:20) Rule #2: Avoid the “chaos tax.”(14:53) Why don’t many investors realize how much money they actually made(16:03) You can't do strategy without clarity(19:05) The secure stage and why most entrepreneurs try to skip it(19:26) Building business reserves before expanding(20:38) Bad debt must eventually be eliminated(22:21) Rule #3: Structure is strategy(26:27) Rule #4: Taking advantage of the entrepreneur’s tax gifts(27:06) Examples of simple tax strategies most people overlook(29:06) Partial dispositions explained(30:05) Moving from the secure stage into the expansion stage(30:48) Expenses should grow with reserves, not just revenue(31:24) The rule of three months of reserves before making new hires(34:30) Introducing the concept of the “tax ladder.”(38:32) Marginal tax brackets matter more than most people realize(39:39) Rule #6: Understanding and using Real Estate Professional (REP) status(40:32) What is a tax shelter?(41:38) Rule #7: Tax savings should fund wealth, not lifestyleWho This Episode Is For:Real estate entrepreneurs who want a better tax strategyBusiness owners who are trying to scaleInvestors who want to build long-term wealthEntrepreneurs who want to understand how the tax system worksWhy You Should Listen:In this episode, Marcus and Kaden explain the framework behind that strategy and the financial stages every serious entrepreneur has to move through to win the long game.Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

In this episode of the Strength in Numbers podcast, Leon Barnes sits down with CPA and fractional CFO Marcus Crigler to break down what the new “Big Beautiful Bill” means for real estate entrepreneurs.While many investors are celebrating the return of 100% bonus depreciation, Marcus explains why the real story is more nuanced.Listen as Marcus walks through the biggest financial mistakes real estate entrepreneurs make while scaling, why cash generation should come before wealth multiplication, how the new tax rules could create major opportunities for investors in higher tax brackets, and how applying these strategies incorrectly could cause others to pay more taxes.You’ll Learn How To:Use cash generation as the foundation for real estate investingAvoid the common scaling mistakesUse bonus depreciation strategically to accelerate wealthWhat You’ll Learn in This Episode:(02:06) What Marcus’s firm does for real estate entrepreneurs(03:51) Why working with a real estate tax specialist matters(07:36) Things people miss the most as they are scaling(08:10) About cash multiplication(09:04) The scarcity that makes you miss out on an opportunity(10:49) The four phases every entrepreneur goes through: Hustle, Secure, Expand, Exit(11:27) Most investors skip the “secure” phase and create long-term problems(14:58) The importance of having a strategy(16:32) Clean books alone are not enough; you must understand the numbers(17:35) Using cash flow forecasting to make better business decisions(18:30) The 52-week cash flow forecast(20:18) Challenges from real estate investors on the financial side(22:01) It is easier and faster to scale up than to scale down(25:54) Breaking down the “Big Beautiful Bill.”(27:41) Why a $100K property can create around a $25K tax deduction(35:49) How the new tax brackets reduce overall tax liability(36:49) The larger standard deduction benefits most taxpayers(38:15) The importance of the Qualified Business Income deduction(39:07) How entrepreneurs can claim a 20% deduction on business income(45:50) The least successful people(49:48) The issues concerning the new billWho This Episode Is For:Real estate investors who are scaling their businessesEntrepreneurs who want to reduce taxes legally while building assetsInvestors who are trying to understand the new tax lawWhy You Should Listen:This conversation breaks down the real implications of the new tax rules and shows how smart investors use them to accelerate wealth.Connect with Leon Barnes:Website: https://thecollectivegenius.com/ LinkedIn: https://www.linkedin.com/in/leon-barnes-79a71652/ Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

A lot of entrepreneurs say they want to hit $100K per month, but when you look at it, most aren’t building a business that can support it.In this episode of the Strength in Numbers podcast, Marcus Crigler and Kaden Hackney have an honest conversation about what keeps people stuck. They break down what they call the “Hustle Phase,” where you are making money but still feel chaotic.If you want a clear system for managing cash, visibility into numbers, and an intentional tax strategy, this episode is for you.You’ll Learn How To:Move from hustle to structure in your businessSet up a clean financial foundationCreate profitabilityBuild systems that support long-term wealthWhat You’ll Learn in This Episode:(01:09) Common goal for a lot of real estate entrepreneurs(03:36) The different paths for entrepreneurs(04:39) Not seeing the business from a financial standpoint(07:35) Why most real estate businesses aren’t truly sellable assets(09:06) What the Hustle Phase looks like(09:31) Entity mistakes that quietly cost investors money(12:45) The tax problems most people don’t see coming(16:43) Cash flow is everything in the early stages(17:18) The three core bank accounts every investor should have(18:34) Banking system vs cash management vs accounting system(21:28) Using financial statements to make decisions(25:10) Structure is a discipline, not a one-time setup(27:10) Tax compliance as a growth strategy(29:41) The trap of chasing “sexy” tax strategies too soon(34:30) Weekly scorecards and tracking the right numbers(35:03) How to know you’re moving out of the Hustle Phase(36:39) Insecurity, comparison, and why entrepreneurs sabotage growth(41:06) The process to make revenue matters moreWho This Episode Is For:Real estate investors who are tired of inconsistent incomeEntrepreneurs who are making money but feeling financial pressureOperators who want to scaleAnyone serious about building real wealthWhy You Should Listen:If you’re working hard but still not at consistent $100K months, this episode explains why.Connect with Kaden Hackney:LinkedIn: https://www.linkedin.com/in/kaden-h/ Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

In this episode of the Strength in Numbers podcast, Marcus Crigler and Kaden Hackney break down what it takes to build real wealth and why tax strategy has to be part of the equation from the beginning.The conversation starts with having a clear financial target, and from there, they connect the dots between income, reserves, investing, and using tax strategies to accelerate the path.They also introduce the new Tax Strategy Showroom, real case studies that show how real estate, equipment leasing, and other structured investments can create both wealth and significant tax savings when used strategically.You’ll Learn How To:Set a realistic wealth target that produces financial freedomUse tax strategy to accelerate your pathBuild liquidity and reserves before scaling aggressivelyLeverage structured investments to reduce taxesWhat You’ll Learn in This Episode:(02:34) The $5 million wealth target(04:35) How $5M at 7% produces $20,000 per month after taxes(09:36) The connection between $20K/month and long-term freedom(10:53) The hustle, secure, expand, and invest phases tie together(12:18) Introducing the Tax Strategy Showroom(14:41) Showing case studies about certain key tax strategies(15:33) Case study #1: Turnkey BRRR strategy(20:16) Case study #2: Mobile home park(23:18) Equipment leasing strategy: Leveraged deductions and 6% returns(26:10) Oil & gas investments: When tax benefits enhance long-term upside(30:00) Charitable strategies and conservation easements done the right way(32:32) Software investments: 6% cash flow plus outsized deductions(34:40) Film investments: speculative returns with major deductions(36:39) Crypto tax loss harvesting and capturing paper lossesWho This Episode Is For:Real estate entrepreneurs who are working toward financial freedomHigh-income earners looking to reduce tax exposureInvestors exploring structured tax-advantaged opportunitiesWhy You Should Listen:If you understand how the tax code works, you can use it to compound wealth. This episode gives you a broad look at what’s possible and why having options and structure makes a difference.Connect with Kaden Hackney:LinkedIn: https://www.linkedin.com/in/kaden-h/ Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

If you are a full-time real estate investor doing 10 deals a month and you want to get to 20, you need to get in a room with someone doing 20.In this episode of Strength in Numbers, Marcus Crigler sits down with Leon Barnes, VP of Membership at The Collective Genius, to break down what a mastermind really does.Listen as he shares how Collective Genius grew from a single-tier group of 100+ operators to over 500 members across four tiers, and why most entrepreneurs think they need more strategies when what they actually need is better systems, stronger leadership, and the right room.Enjoy the show!You’ll Learn How To:Choose the right room for your current level of businessFocus on revenue-producing activitiesUse peer groups as protection against regulatory and market shiftsBuild leadership systems that support long-term growthWhat You’ll Learn in This Episode:(02:32) How Leon went from corporate sales to real estate operator to CG leadership(09:27) Joining Collective Genius and were humbled fast(11:38) Growing from 100+ members to 500+(14:24) Attracting the individual you wanted to attract(17:05) What a mastermind actually is and why most investors misunderstand it(19:14) Why you should be in a room slightly ahead of you(22:28) How CG monitors the “pulse” of the industry in real time(24:03) The growing regulatory pressure on wholesalers and investors(28:05) Real examples of laws that could shut businesses down overnight(31:27) The real “secret sauce” members want right now(34:25) Entrepreneur vs. business owner(36:37) The "gunslinger" trap(39:11) The “Valley of Death” most operators hit in years 3–5(41:52) Get around like-minded individuals(43:13) The simple acquisition metrics that drive predictable growth(45:15) Why CEOs are back to running appointments(47:11) How to make better decisions using your own board of advisors(49:17) Connect with Leon BarnesWho This Episode Is For:Real estate investors who want to level upOperators who are stuck in the hustle phaseEntrepreneurs navigating market shiftsInvestors considering joining a mastermindWhy You Should Listen:If you want better decisions, better systems, and better long-term results, this episode will show you why you shouldn’t try to build alone.Connect with Leon Barnes:Website: https://go.thecollectivegenius.com/explorecgmembership/ LinkedIn: linkedin.com/in/leon-barnes-79a71652 Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

In this episode of the Strength in Numbers podcast, David Shaw shares how he went from international real estate development to scaling a high-volume fix-and-flip business and eventually transitioning into private lending. But the real takeaway isn’t just the evolution of his business but the philosophy behind it.Listen as he breaks down the simple wealth formula that every real estate investor needs to understand. He also explains why lifestyle matters more than ego, the investor avatar that should shape your business decisions, and the Deferred Sales Trust to simplify your portfolio while compounding returns in the long term.Enjoy the show!You’ll Learn How To:Use debt strategically to accelerate wealthBuild scale the right way in a buy-and-hold portfolioTurn active income into long-term passive incomeSimplify your portfolio without triggering massive taxesWhat You’ll Learn in This Episode:(02:38) Introducing David Shaw and his background(04:54) How David made more money passively than his corporate job and decided to go all in(06:57) Scaling a fix-and-flip business(07:42) Why lifestyle has always been the priority(10:36) How investors naturally evolve through different financial phases(12:24) Why owning too many small rentals eventually creates fatigue(13:27) Lending produced higher returns than rentals(16:29) Making money vs managing money(18:30) Why most investors eventually transition into lending(21:00) Designing your life first, then building the business around it(23:01) The real monthly income number most families need(26:21) The rule of 5 million bucks(30:53) The wealth formula: Debt × Time × Scale(31:35) Debt is the real asset(35:14) How a Deferred Sales Trust works and why he’s using it(41:29) Pivoting quickly when interest rates killed the flip model(42:46) Listening to your investor base instead of forcing a product(46:23) Success is a marathon, not a sprint(49:16) The key to better decisions: educate yourselfWho This Episode Is For:Real estate investors who are focused on buy-and-hold wealthFix-and-flippers who are thinking about their long-term exitEntrepreneurs who want freedomAnyone building toward financial independence through real estateWhy You Should Listen:David’s story is a full-cycle example of what a real estate career can look like, from hustle to expansion, to passive income to strategic investing.Connect with David Shaw:Website: https://fullcyclefunding.com/ Instagram: https://www.instagram.com/davidshaw_rei/ Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

When things are great, everybody likes to stare at the P&L because it looks pretty. Revenue is up, profit looks solid, and things feel good. But according to Marcus Crigler, that’s exactly when entrepreneurs get into trouble.In this episode, he breaks down why the real danger isn’t on your profit and loss statement, but it’s on your balance sheet. Specifically, it’s your cash position and liquidity that determine whether you stay secure or slide backward into survival mode.You’ll Learn How To:Improve your liquidity and current ratioAvoid skipping the “secure” phase before expandingKnow when to slow down and strengthen your foundationUse a CFO to make forward-looking decisionsWhat You’ll Learn in This Episode:(03:18) What Marcus is seeing in today’s capital markets(05:28) Buy-and-hold looks different with today’s interest rates(06:44) Shorter hold times and lower risk strategies in uncertain markets(08:05) More equity is required in today’s deals(11:22) Marcus on financing real estate properties(14:06) The market’s shift toward strengthening balance sheets(14:43) What the current ratio is and why it matters(16:16) The four phases: Hustle → Secure → Expand → Exit(16:56) The secure phase is the most overlooked step(19:02) The biggest mistake entrepreneurs make before expanding(20:02) How bad debt keeps you stuck in a cycle(23:32) Important role of a good CFO(25:06) Why you need a KPI dashboard with green, yellow, red indicators(28:51) Why you can’t delegate wealth building to a financial advisor(30:20) Understanding the tax consequences of investments matters(30:53) The fear entrepreneurs face during exit(33:21) The expand phase is the right time to prepare for exit(55:39) The power of masterminds and surrounding yourself with strong operatorsWho This Episode Is For:Real estate entrepreneurs who are focused on revenue but tight on cashBusiness owners who are preparing to scaleOperators who have grown quickly but lack financial structureEntrepreneurs thinking about long-term wealth and exitWhy You Should Listen:This episode is a reminder that real wealth is built on a strong foundation. If you skip the secure phase, ignore liquidity, or expand without structure, you risk undoing years of progress.Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

The people who win in the business think and live in net, they don't talk about gross. They live in simplicity, not complexity, and they treat hustle as a season, not a lifestyle.In this episode, Marcus sits down with Tom Krol to unpack a hard truth most entrepreneurs don’t want to hear: if you don’t know how to keep money, earning more of it will only amplify the problem.This conversation goes deep into money habits, pressure, scaling myths, stewardship, diversification, and why most entrepreneurs are chasing the wrong metrics.You’ll Learn How To:Stop obsessing over gross revenue and start thinking in netAvoid the “income trap” that keeps entrepreneurs stuckUse simple allocation instead of complicated budgetingBuild wealth without scaling yourself into stressWhat You’ll Learn in This Episode:(02:43) Who is Tom Krol?(04:28) The biggest mistake young entrepreneurs make with money(05:55) Data, not drama: Why your P&L tells the real story(09:27) Being a good steward of money(11:02) Tom’s personal wealth allocation model (50-20-20-5-5)(12:15) Why diversification matters(13:39) Debt is often misunderstood(14:15) Speak, think, and live in the net(17:15) The number one predictor of entrepreneurial success(17:46) The difference between success and wealth(23:15) Most online flexing is financial smoke and mirrors(24:19) Hustle is a season, not a permanent identity(28:06) You can’t exit hustle without mastering money basics(28:59) The shift from chasing and convincing to attracting and repelling(31:18) Scale vs leads(32:28) What makes someone a great coach(36:27) Coaching business is more scalable, sellable, and profitable(39:10) Things to consider if you want to be a coach(41:23) The simple daily order of operations: Revenue → Fulfillment → KPIsWho This Episode Is For:Real estate investors who are stuck in the "make more” cycleEntrepreneurs who are scaling revenue but not building wealthBusiness owners living deal-to-dealCoaches or aspiring coaches who want to build it the right wayWhy You Should Listen:If your lifestyle rises with your income, you’ll always feel behind. But if you master allocation, stewardship, and simplicity, you can build real wealth without building a monster business that owns your life.Connect with Tom Krol:Instagram: https://www.instagram.com/coaching_inc/ Website: https://coachinginc.com/ Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

Most real estate entrepreneurs expand too fast and pay for it later. They add expenses, hire people, and scale operations before their cash position can support it.In this episode of Strength in Numbers, Marcus Crigler breaks down the 3X Rule: why you should have at least three times your fixed monthly expenses in cash before you expand.He explains how skipping this step can lead to stress, poor decisions, and fragile businesses, and why cash is essential for growth.You’ll Learn How To:Build a cash buffer that protects your businessDecide when you are actually ready to expandStop confusing expenses with growthThink about spending as ROIWhat You’ll Learn in This Episode:(03:43) What tax strategy really is(06:49) Why year-end tax scrambling no longer works(07:53) Understanding marginal vs effective tax rates(10:15) The simplest bookkeeping setup for new investors(11:31) Separating personal and business finances is non-negotiable(14:43) How experienced operators are shifting in today’s market(17:26) Flipping remains essential to housing supply(21:15) When new construction actually makes sense(24:53) Cash creates opportunity in every market(26:04) Smart places investors are parking cash today(28:18) The four phases of business: Hustle, Secure, Expand, Exit(29:15) You are not a real business owner until you pay yourself consistently(30:19) The 3X Rule explained using real numbers(31:45) “Low is smooth. Smooth is fast.”(32:27) How ROI thinking simplifies every business decisionWho This Episode Is For:Real estate investors who are trying to scale responsiblyEntrepreneurs who are feeling cash pressure despite growthOperators who want a predictable incomeWhy You Should Listen:If you have ever felt stretched thin after expanding or unsure when to take the next step, this episode gives you a simple, practical rule to grow with confidence.Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

Providing value is a requirement for making money. If you can't provide value, the rest of it doesn't matter. But you also have to understand that the concept of timing is money.In this episode of Strength in Numbers, Marcus Crigler explains why time isn’t what creates wealth but timing.He walks through his own journey from financial stress and six figures of debt to building a business that runs without him, and lays out the four-phase framework that helps real estate entrepreneurs build wealth faster and with less burnout.Listen and enjoy the show!You’ll Learn How To:Stop confusing effort with progressFocus on timing instead of chasing more hoursMove through the four phases of wealth in the right orderBuild toward a clear exit instead of endless growthWhat You’ll Learn in This Episode:(01:15) Why “time is money” is the wrong mindset for entrepreneurs(02:09) Providing value is required, but not enough(03:09) Focusing on your economy instead of the economy(03:49) Marcus’ early career and financial struggles(06:32) Why getting closer to revenue is the first real shift(08:48) The moment finances finally came under control(10:16) The pattern every entrepreneur goes through(11:51) The straight-line wealth framework explained(14:01) Phase 1: Hustle and finding one repeatable profit model(16:37) Personal financial stability comes first(17:31) Phase 2: Secure. Why does skipping it create chaos?(20:35) Phase 3: Expanding based on reserves, not revenue(23:23) Phase 4: The exit phase(23:54) Why $5M in equity is the real finish line for most investorsWho This Episode Is For:Real estate entrepreneurs who are feeling stuck in a constant hustleInvestors who want financial peaceBusiness owners who are ready to scale without burning outAnyone who wants a clear path to long-term wealthWhy You Should Listen:If you are working harder every year but feel like you are running in circles, this episode will show you how the right timing and the right order can help you reach real financial freedom.Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

Many real estate investors blame the market or timing when the numbers don't hit. More often than not, the real issue is a lack of accountability.In this episode of Strength in Numbers, Marcus Crigler breaks down why a lack of accountability keeps investors stuck living deal to deal. He explains the difference between being accountable to actions versus being accountable to results, and why that distinction determines whether your business creates stability or constant stress.You’ll Learn How To:Stop blaming uncontrollable factors for missed numbersShift from action-based accountability to results-based accountabilityIdentify where accountability breaks down in your businessHold yourself and your team to higher standardsWhat You’ll Learn in This Episode:(02:01) A real-world example of failed leadership under pressure(02:41) Why being the “better team” doesn’t guarantee winning(03:36) Blaming uncontrollables destroys accountability(04:28) The hidden cost of ignoring execution failures(05:08) Why uncontrollable factors are never an acceptable reason(06:27) Accountability to results vs accountability to actions(07:31) The long-term cost of ignoring repeated performance issues(08:39) Why CEOs lose businesses despite being “good at their job.”(10:15) The importance of accountabilityWho This Episode Is For:Business owners who are tired of missing financial targetsLeaders who want better execution and better resultsEntrepreneurs who are ready to take full ownership of outcomesWhy You Should Listen:If you feel like your income keeps rising and falling no matter how hard you work, this episode will show you how true accountability creates stability, clarity, and long-term wealth.Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

Property management is one of the most misunderstood and most demanding businesses in real estate.In this episode of Strength in Numbers, Marcus Crigler breaks down what it really takes to manage your own properties or run a property management company profitably. He explains why most property management companies struggle and the hidden costs that investors often overlook.You’ll Learn How To:Decide whether managing your own properties makes senseUnderstand the real skill sets required to run property managementAvoid the common financial mistakes property managers makeKnow when a property management business becomes profitableWhat You’ll Learn in This Episode:(01:30) The most common question investors ask about property management(02:40) The key questions to ask before starting a management company(03:01) The two very different skill sets in property management(04:24) Why owners rarely rave about outsourced property managers(04:47) Where the property management industry falls short(06:07) Property managers don’t operate as fiduciaries(06:44) The truth about profitability in the first 300 units(08:44) Why property management is not a get-rich-quick play(09:12) Buying vs starting a property management companyWho This Episode Is For:Real estate investors who are considering self-managing their portfolioOperators who are planning to start a property management companyBusiness owners who want more control over their assetsWhy You Should Listen:If you have ever wondered whether running your own property management is worth the effort, this episode gives you the unfiltered truth.Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

Why do real estate entrepreneurs always feel broke even if they are making money?In this solo episode of Strength in Numbers, Marcus Crigler breaks down why that feeling is so common among high-earning investors and how a simple cash management system can fix it.Marcus shares the mindset traps that keep investors stressed about money, even at $500K+ in income, and explains the exact structure he’s seen successful investors use to build wealth and peace of mind.Listen and enjoy!You’ll Learn How To:Build a cash system that removes financial stressStop feeling broke even as your income growsSeparate lifestyle, business, and investment moneyUse reserves to stabilize your business long-termWhat You’ll Learn in This Episode:(01:26) Why do real estate entrepreneurs always feel broke?(03:00) How "feeling broke" affects your decision-making capabilities(04:25) Why draining bank accounts keeps stress high(04:51) Why a cash system removes decision fatigue(05:33) A real client story: high net worth, constant cash stress(06:30) “Stay broke, stay hungry.”(07:41) The three financial entities every investor must separate(08:15) Why cross-pollinating cash causes long-term problems(09:08) Why investment money should never go back to the business(10:18) Why lifestyle money should never fund the business(12:08) How active and passive income work together correctly(12:25) Discipline makes the system workWho This Episode Is For:Real estate investors who are earning high income but still feel brokeEntrepreneurs who are tired of living from deal to dealBusiness owners who want clearer rules around moneyWhy You Should Listen:If you are making more money than ever but still feel broke, this episode lays out a simple cash system that helps you overcome this feeling, make better decisions, and build real wealth with confidence.Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

Most real estate investors try to solve growth problems by hiring more people.Joining us in today's episode of Strength in Numbers is Matt Viebrock, real estate operator, founder of Let’s Grow COO, and owner of AcquisitionReps.com.Matt shares why profitability has to come first before you add headcount, and how reverse-engineering your financial goals creates clarity around hiring, operations, and growth. They also break down when to hire an assistant, why marketing should be protected early, how to structure your team in the right order, and what it takes to build a scalable acquisition team.This episode will bring a clear framework to follow. Enjoy the show!You’ll Learn How To:Start with profitability instead of hiring reactivelyReverse-engineer your financial goals into clear KPIsDecide the right order of hires as you growWhat You’ll Learn in This Episode:(03:06) Matt’s background and experience across 2,000+ real estate transactions(06:38) Why most investors don’t actually need a true COO(07:53) The real role of an executive assistant in a growing business(09:24) When to hire overseas VAs vs U.S.-based EAs(11:48) Reverse-engineering net profit into KPIs and strategy(14:14) What business tune-up is all about(14:49) The ideal hiring order: EA, marketing, sales(16:22) Why TC is a sales-protection role(18:16) The real job of a title company vs a transaction coordinator(20:08) Why marketing needs an internal owner and not just agencies(23:49) Matt's advice when hiring an acquisitions manager(26:17) The structured hiring process Matt uses to filter A-players(28:56) Why onboarding and sales management matter as much as hiring(32:07) The true cost of a bad hire in acquisitions(37:12) The CEO only does three things: People, numbers, culture(38:34) “Two is one, one is none.”(40:43) Connect with Matt ViebrockWho This Episode Is For:Real estate investors who are struggling with profitabilityBusiness owners who are unsure when or who to hire nextOperators building or rebuilding their sales teamWhy You Should Listen:If you are hiring out of pressure instead of clarity, this episode will help you slow down, start with the numbers, and build your team the right way.Connect with Matt Viebrock:Website: https://acquisitionreps.com/ LinkedIn: https://www.linkedin.com/in/mattviebrock/ Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler Additional Resources:Matt's recommendation for TC: Atlas TC Services

Most investors are doing exactly what their CPA told them to do, and still paying far more in taxes than they should.In this episode of Strength in Numbers, Marcus Crigler joins the show to break down how self-directed IRAs and 401(k)s work, why most traditional CPAs never bring them up, and how real estate investors can use them to build long-term, tax-advantaged wealth.The conversation delves into real-world use cases, including private lending, real estate investing, Roth conversions, and the rules you absolutely cannot ignore.Listen and enjoy the show!You’ll Learn How To:Understand what a self-directed IRA really isUse retirement funds to invest in real estate and private lendingAvoid prohibited transactions that trigger penaltiesDecide when a Roth conversion actually makes senseWhat You’ll Learn in This Episode:(02:41) Introducing Marcus Crigler and his approaches to accounting(05:14) Why tax strategy must happen before the year ends(08:28) What “self-directed” actually means for retirement accounts(09:25) Why real estate fits so well inside self-directed IRAs(11:53) When and how 401(k) money can be used for private lending(12:39) Why most W-2 employees can’t self-direct their 401(k) yet(17:03) When a Roth conversion is worth paying taxes upfront(22:02) The real friction points with self-directed accounts(26:51) Common IRS rules and prohibited transactions to avoid(29:27) What Financial Liberation University is and who it’s for(33:35) Connect with Marcus CriglerWho This Episode Is For:Real estate investors who are tired of reactive tax planningInvestors who are curious about self-directed IRAs and Roth strategiesAnyone who wants more control over their retirement moneyWhy You Should Listen:If you’ve ever felt like your CPA only looks backward instead of helping you plan ahead, this episode will change how you think about taxes, retirement accounts, and long-term wealth strategy.Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler

If you have a position that is salary only, you are going to get salary-only effort. You have to provide an upside for each position; it is mission-critical.In this episode of Strength in Numbers, Marcus Crigler breaks down one of the most important rules in business: your people costs must generate at least a 3X return, or the business eventually breaks.Listen as he explains how to measure return on people, why sales roles must outperform that benchmark, and how bad compensation structures kill good companies.Enjoy the show!You’ll Learn How To:Measure return on people cost the right wayStructure compensation plans that drive performanceUnderstand why sales roles must outperform support rolesAvoid overpaying while still rewarding great employeesWhat You’ll Learn in This Episode:(02:57) Most businesses can’t survive without a 3X return on the people they spend(03:34) What counts as “people cost.”(04:29) Owners must include their own salary in the math(05:52) Revenue-generating roles vs support roles(06:38) Why sales teams often need a 5X return(07:53) Why total payroll should stay under one-third of revenue(10:09) How compensation plans create accountability(11:05) Every role in your company should be able to win when the business wins(12:32) Real examples of bonus structures for non-sales roles(13:30) How to structure comp plans for managers and executives(15:49) Why you can’t overpay a great employeeWho This Episode Is For:Real estate entrepreneurs with growing teamsBusiness owners who are questioning their payroll and marginsOperators who are struggling to stay profitableLeaders who are redesigning compensation plansWhy You Should Listen:If payroll feels heavy, margins feel tight, or your team isn’t producing what you expected, this episode gives you a clear framework to fix it.Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

What if your tax savings could cover the down payment on your next investment?In this episode of Strength in Numbers, Marcus Crigler breaks down a real client example where smart tax strategy, specifically cost segregation and bonus depreciation, generated over $300,000 in tax savings. Those savings didn’t just lower a tax bill; they paid for the entire down payment on a $1.5 million car wash.Listen as he explains why these assets work, how depreciation plays a role, and what real estate entrepreneurs should consider when looking beyond traditional property deals.You’ll Learn How To:Use depreciation to reduce your tax billTurn tax savings into investment capitalEvaluate alternative investments beyond traditional real estateCombine cash flow and tax strategy for faster wealth buildingWhat You’ll Learn in This Episode:(02:06) Why alternative investments deserve a closer look(03:18) Investing in vending machines for cash flow and tax write-offs(05:32) How bonus depreciation boosts first-year returns(07:05) Why car washes can be powerful income-producing assets(08:09) How cost segregation works in simple terms(08:44) Breaking down the $1.5M car wash example(09:10) How tax savings covered the entire down payment(11:09) Why car washes hold up in any economy(12:09) Laundromats: Business with assets that can depreciate heavily in the first year(12:52) Using SBA loans and depreciation in laundromat dealsWho This Episode Is For:Real estate investors who are looking to lower taxesEntrepreneurs with high tax bills and high incomeInvestors who are curious about alternative asset classesBusiness owners wanting cash flow and tax leverageWhy You Should Listen:If you are paying big taxes every year and wondering how to turn that money into assets instead, this episode shows what’s possible when tax strategy and investing work together the right way.Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

Get better before you get bigger.Many real estate businesses are entering 2026 with numbers that don’t look promising, and are hoping things will improve magically a few months later. In this episode of the Strength in Numbers podcast, Marcus Crigler explains why that mindset is dangerous and what the data is already telling us.Listen as he walks you through a pattern he is seeing across pro formas from real estate businesses nationwide, how expanding too fast puts businesses back into survival mode, and why profitability in the slow months is the real test of a healthy operation.You’ll Learn How To:Spot warning signs in your pro formas before it’s too lateKnow when to slow down instead of scalingFocus on profitability before expansionBuild a business that survives low monthsWhat You’ll Learn in This Episode:(02:37) The trend consultants are seeing across real estate businesses(03:32) Why relying on “month three” is a problem(04:26) What a pro forma tells you about your future(05:09) When it’s time to change strategy(06:46) The danger of expanding without securing profitability(07:50) How to profit in low months, not just good ones(09:25) The hustle, secure, expand, exit still mattersWho This Episode Is For:Real estate investors who are worried about the 2026 cash flowBusiness owners who are seeing consecutive losing monthsOperators who scaled too fastEntrepreneurs who are trying to stabilize before growing againWhy You Should Listen:If your numbers are shaky and you are relying on hope instead of profit, this episode delivers a clear wake-up call. Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

Most real estate businesses don't fail because of bad deals; they fail because the owner isn't watching the right numbers. In this episode of the Strength in Numbers Podcast, Marcus Crigler is joined by Caden for a real, unscripted KPI draft built specifically for real estate entrepreneurs heading into 2026.Instead of rattling off a generic metrics list, they walk through a fantasy-football–style draft, each selecting the KPIs they believe matter most when it comes to control, liquidity, and long-term decision-making.You’ll Learn How To:Track KPIs that drive decisions and not just reportsUnderstand why multifamily is an operating business, not a passive investmentUse liquidity metrics to reduce risk as you scaleTrack KPI trends instead of comparing yourself to othersWhat You’ll Learn in This Episode:(02:21) The 10 KPIs you need to be tracking in 2026(03:26) CFO vs tax perspectives on business performance(05:13) 10X thinking vs Atomic Habits(07:35) Are rentals actually accelerating your wealth?(09:23) When buying rentals for tax savings can slow you down(12:48) Why large assets demand weekly execution and strategy(15:26) Average gross profit margin per deal(18:24) Months of working capital(21:47) Cash conversion cycle(23:23) Why KPI trends matter more than benchmarks(26:15) Net profit vs cash flow(28:27) Sale-to-ARV ratio and underwriting accountability(29:31) Why broken KPIs usually point to broken processes(31:08) 60-day pipeline by month(32:38) Break-even point and why every owner must know it(33:27) The full 10-KPI framework for 2026(34:52) Bonus KPI: Return on ad spend (ROAS)Who This Episode Is For:Real estate entrepreneurs who are running active businessesInvestors who are scaling into larger assets or multifamilyOperators who feel profitable but cash-stressedBusiness owners who want predictabilityWhy You Should Listen:If you have ever made money but still felt uneasy about your business, this episode explains why. Marcus and Caden walk through the KPIs that create control so you can plan confidently instead of reacting under pressure.Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

Most business owners think turnover is just part of the game. Most people don't know, this mindset is quietly destroying profitability.For this episode, Marcus Crigler shares a real, behind-the-scenes look at how core values drive hiring, firing, culture, and long-term retention inside his own company. He explains why peer-driven accountability is one of the most overlooked tools for reducing turnover, strengthening culture, and building a team that actually wants to stay.Listen and enjoy the show!You’ll Learn How To:Reduce employee turnover without overpayingBuild a culture your team buys intoUse core values as a real decision-making toolIdentify long-term team members earlyWhat You’ll Learn in This Episode:(01:27) How the BEC CFO uses just three core values to run the entire company(02:44) The TOP framework: Truth Teller, Others First, Pursuit of Excellence(04:49) How peer-voted core value awards reinforce culture(07:00) Why core values act like a “cheat code” for retention(08:32) How your team can help you identify bad fits faster(09:23) What it means when someone never gets a core value voteWho This Episode Is For:Business owners who are dealing with constant employee turnoverLeaders who are trying to build a strong remote or distributed teamEntrepreneurs who want a better culture without more complexityWhy You Should Listen:If you are tired of cycling through employees and watching profits leak through the cracks, this episode gives you a simple, practical way to fix the root problem.Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

Most real estate investors don’t lose money on the deal; they lose it in the rehab.For today's episode of the Strength in Numbers Podcast, Marcus Crigler sits down with Ryan “Rotty” Garcilazo to break down the simple rehab system he uses to save time, protect profits, and keep projects moving without constant supervision.Listen as he breaks down how to evaluate rehabs quickly, how to avoid getting crushed by contractors, and why understanding construction numbers is the real skill that protects your profits. Enjoy the show!You’ll Learn How To:Understand rehab costs using simple, repeatable mathAvoid contractor mistakes that destroy timelines and profitsChoose the lowest-risk, highest-return rehabs in today’s marketMake better decisions by understanding how construction worksWhat You’ll Learn in This Episode:(02:25) Getting to know more about "Rotty."(05:36) Why construction knowledge is non-negotiable for investors(06:32) How to evaluate a rehab using cost per square foot(08:16) The “50% below retail” rule for profitable rehabs(08:44) Level 1, Level 2, and Level 3 rehabs(11:06) The $1,000-a-day rule and why timelines always get underestimated(12:10) How permits, inspections, and city delays kill profits(14:29) Why you must think like a general contractor even if you hire one(18:20) Variables that will affect rehab budget and timeline: Location, demographic, and material ordering(19:18) Construction skills are a permanent leverage in real estate(21:02) How Ryan built a rehab-focused AI to manage budgets, scopes, and timelines(26:25) The lowest-risk rehab strategy in today’s market(27:49) Why staying between Level 1 and Level 2 rehabs protects your capital(28:34) “Aim small, miss small.”(30:35) Why showing problems instead of pretty finishes matters(31:59) The hidden 20% cost most investors never plan for(33:37) Hard money often creates more problems than it solves(35:54) Why contractors aren’t “stealing.”(36:53) The difference between 20% markup vs. 20% margin(37:22) Leadership vs. management on a job site(39:27) Why understanding people matters more than understanding construction(42:02) What real leadership and accountability look like in rehab projectsWho This Episode Is For:Real estate investors who are rehabbing their first few propertiesOperators who are tired of blown budgets and missed timelinesInvestors who want predictable profits without full gut stressAnyone who wants to stop guessing and start controlling rehab numbersConnect with Ryan “Rotty” Garcilazo:Website: https://www.therehabdepot.com/ Facebook: https://www.facebook.com/ryanrottygarcilazo/ LinkedIn: https://www.linkedin.com/in/ryan-rotty-garcilazo-335ab758/ YouTube: https://www.youtube.com/@therealrottyg Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

Most business owners don’t fail because they don’t work hard. They fail because they grow in the wrong order.In this exclusive training, Marcus Crigler breaks down the exact 4-phase framework he uses to help real estate entrepreneurs and small business owners build real wealth.Listen as he shares why most investors get stuck grinding for decades, why revenue alone doesn’t create wealth, and how focusing on the right phases at the right time can compress a 30-year journey into 10. Enjoy the show!You’ll Learn How To:Structure your business differently at each phase of growthShift from active income to asset-driven wealthCreate a clear path from hustle to financial peaceAvoid the most common mistakes that slow investors down for yearsWhat You’ll Learn in This Episode:(03:10) The real reason this community was created(05:52) What Marcus has learned from seeing millions in transactions(08:12) Most investors don’t have a money problem; they have a profit problem(09:26) “Making money is a skill. Keeping it is a discipline.”(11:16) The harsh truth: most real estate businesses are not sellable(13:33) Why cash flow keeps you alive(14:56) Why “time is money” is the wrong mindset(16:03) The difference between time, timing, and value(17:09) Your economy matters more than the economy(17:52) Marcus’ personal story: debt, stress, and the turning point(21:03) Getting closer to revenue(24:24) The pattern every successful entrepreneur goes through(25:25) Why 10 focused years can beat 30 years of grinding(26:15) The Straight Line Wealth Formula(28:11) Phase One: Hustle(31:11) Goal of the hustle phase: Never come back to it(31:41) Phase Two: Secure(32:13) Phase Three: Expand(35:11) Why expansion should be measured by reserves, not revenue(37:27) Phase Four: Growth(38:43) The straight-line path most people missWho This Episode Is For:Real estate investors who feel stuck grinding despite growing revenueBusiness owners who are scaling too fast without financial securityEntrepreneurs who want to reach an exit fasterWhy You Should Listen:If you are tired of hustling harder every year without feeling more secure, this episode gives you a clear framework to build wealth the right way, in the right order, and cut decades off your timeline.Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler

Most people wait until they “know enough” before they start. But that hesitation is exactly what keeps them stuck.In this episode of Strength in Numbers, Marcus Crigler sits down with real estate investor and builder Brandon Rickman to unpack what drives long-term success in real estate.From flipping Brandon’s first house nights and weekends to scaling a high-volume operation and developing a 115,000 sq ft Class A self-storage facility, this conversation breaks down how experienced investors think differently about profit, risk, and growth. Listen and enjoy!You’ll Learn How To:Take action without waiting to “know everything.”Scale a real estate business through systemsUse wholesaling, flipping, and rentals togetherBuild long-term wealth while still generating cash todayLeverage relationships to shortcut costly mistakesWhat You’ll Learn in This Episode:(03:38) Brandon’s background from a single-family house to building a 115,000-unit storage facility(04:55) Flipping the first house nights and weekends(05:45) How volume grew from a few deals to 100 houses a year(08:23) Imperfect action beats trying to plan everything up front(09:05) CRMs, marketing channels, and SOPs(09:59) The importance of relationships before scaling fast(11:35) How Brandon prepared financially and mentally for large developments(13:12) Spotting opportunity in land and pivoting to self-storage(14:34) The “cheat code.”(17:41) The 3-1-1 strategy: wholesale three, flip one, hold one(22:46) Adjusting strategy as market conditions change(24:07) Private money vs hard money(27:31) Transitioning from borrower to lender as wealth grows(28:22) Why lending can be one of the strongest positions in real estate(30:30) Why relationships determine your cost of capital more than market conditions(31:41) Why arbitrage is how large funds make money(32:20) Who Flip Genius is built for(34:35) Why coaching and relationships shortcut years of costly mistakes(36:04) Lending across multiple states and how geography impacts private lending(40:27) Why investing in a lending fund reduces risk versus lending on a single deal(41:42) Brandon’s core takeaway: five trusted voices beat one emotional decisionWho This Episode Is For:New investors who are stuck waiting to feel readyInvestors who are looking to balance cash flow with long-term wealthAnyone curious about self-storage, lending, or higher-level strategyBusiness owners who want a better structureWhy You Should Listen:If you’ve been trying to figure out what to do next, this episode shows how experienced investors think about profit, structure, and leverage, so growth doesn’t break the business.Connect with Brandon Rickman:Website: https://www.theflipgenius.com/ Facebook: https://www.facebook.com/brandon.rickman.431258/ YouTube: https://www.youtube.com/@theflipgenius Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

You save the money, you find the money, and then you invest it because we all owe it. But it's the opportunity to invest those savings that will ultimately generate long-term wealth through a tax strategy.In this episode of Strength in Numbers, Marcus Crigler sits down with BEC CFO tax partner Kaden Hackney to explain why the mindset of paying zero taxes can actually slow down wealth creation.Listen as they break down the real purpose of tax strategy. From depreciation and real estate investing to understanding when not to eliminate taxes, this conversation brings clarity to one of the most misunderstood parts of running a successful real estate business. Enjoy the show!You’ll Learn How To:Why paying zero taxes is often a bad financial decisionUnderstand the difference between tax preparation and tax strategyUse real estate and depreciation to legally reduce taxesBuild a tax strategy that supports long-term financial freedomWhat You’ll Learn in This Episode:(03:25) Kaden’s path into tax strategy and real estate(05:17) What makes strong business partnerships work(07:30) Why company culture and accountability matter in growth(09:33) Tax preparation vs. tax strategy(13:04) Tax savings only matter if you invest them(16:21) Compliance risk and why documentation matters(18:07) Key takeaways from the new tax law changes(18:42) Hiring your kids as a legitimate tax strategy(22:55) Tax rates as an important part of tax strategy(24:06) Why 15–18% is the sweet spot for most entrepreneurs(25:30) The danger of chasing zero taxes(27:09) Bonus depreciation and real estate strategies explained(29:12) Choosing between selling deals or holding rentals(31:45) What a cost segregation study actually does(32:27) How tax benefits influence which assets to buy(35:35) Alternative tax-efficient investments beyond direct ownership(37:30) Understanding tax-efficient investments at higher income levelsWho This Episode Is For:Real estate entrepreneurs who are earning high incomesBusiness owners who are tired of surprise tax billsAnyone trying to turn tax savings into real wealthWhy You Should Listen:Paying zero taxes might sound good, but it’s rarely the smartest move. This episode explains why intentional tax planning, paired with the right investments, creates far better outcomes over time.Connect with Kaden Hackney:LinkedIn: https://www.linkedin.com/in/kaden-h/ Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

It is the boring part of the business that has to be done, and has to be done successfully, as it could destroy every other part of the business: bookkeeping.In this episode of Strength in Numbers, Marcus Crigler explains why ignoring the “boring” side of your business can quietly destroy everything you’re building. He also walks us through a real client story where bad bookkeeping caused over seven figures of income to be reported incorrectly, leading to hundreds of thousands of dollars in unnecessary taxes and years of cleanup, amendments, and potential IRS scrutiny. This is a wake-up call for any business owner who thinks bookkeeping is easy or not worth investing in. Listen and enjoy!You’ll Learn How To:Understand why bookkeeping is the foundation of a long-lasting businessSpot the hidden risks of inaccurate financialsAvoid bad books that lead directly to bad tax returnsAvoid paying taxes on income you never madeWhat You’ll Learn in This Episode:(02:26) What defines a “sophisticated” business with longevity(03:04) Why bookkeeping should be consistent(03:53) A real client story: millions in revenue, messy books(04:41) Discovering inaccurate financials going back 18 months(05:54) Cleanup work is expensive but avoidable(06:35) Reporting over $1M in income that never existed and paying taxes on income the business never earned(08:14) Why incorrect books always lead to incorrect tax returns(09:53) Bookkeepers are the heartbeat of the business(11:08) When to bring in higher-level accounting oversight(12:00) The importance of multiple review points in accountingWho This Episode Is For:Real estate entrepreneurs who want their business to lastOwners relying on one bookkeeper or a low-cost solutionInvestors who feel like they are overpaying in taxes but don’t know whyWhy You Should Listen:If you think bookkeeping is something you can ignore or deal with later, this episode will change how you see your entire business. Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

Sometimes the clearest lessons come from right inside your own home.In this episode of Strength in Numbers, Marcus Crigler shares a story about his 12-year-old son, Carter, a tough, hard-working seventh grader who decided to try wrestling for the first time. What started as a new sport turned into a reminder about consistency, discipline, and doing the hard things even when they don’t feel good.Marcus breaks down how watching Carter grind through practices, get beat, show up again, and finally start winning mirrors what real estate entrepreneurs struggle with in their financials.Enjoy the show!You’ll Learn How To:Stay consistent even when the work feels uncomfortableBuild confidence by showing up dailyStrengthen your financial “muscles” so you can scaleApply real-life lessons to how you manage profits, cash flow, and metricsWhat You’ll Learn in This Episode:(01:39) Introducing Carter and how his story ties back to business(02:23) Daily practices, training, and the jump to school sports(03:52) First matches, early setbacks, and getting beat(06:33) Building confidence through repetition(07:38) The bridge between Carter’s consistency and business success(08:29) Skills you never lose once you learn them(09:21) Financial understanding is non-negotiable for business owners(09:53) Lessons aren’t always from gurus; they are in your everyday lifeWho This Episode Is For:Entrepreneurs who struggle to stay consistent with their numbersReal estate investors who want more confidence around financialsOperators who feel stuck in the painful part of learningAnyone who needs a simple reminder that success comes from showing upWhy You Should Listen:If you know your financials are weak or you are avoiding them because they feel uncomfortable, this episode will give you a practical, relatable push to strengthen the skills that make you money.Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

Most real estate entrepreneurs chase cash flow, flip for quick money, and think a high bank balance means they are rich.In this episode, Marcus Crigler sits down with Jimmy Vreeland to unpack how he built his rental portfolio backward and why that wrong path taught him the most valuable lessons.Jimmy shares how he went from buying rentals while deployed in Iraq, to building 100 poorly structured lease-option rentals, to nearly wiping out his business during COVID, and finally transforming everything once he understood liquidity, balance sheets, tax planning, and smart rental acquisition.This is one of the most honest conversations about wealth, risk, tax pain, and building rentals the right way. Enjoy the show!You’ll Learn How To:Understand the difference between being rich and being liquidBuild a rental portfolio without creating dangerous debt and tax exposureUse bonus depreciation and cost segregation the right wayChoose rental properties that appreciate, attract good tenants, and build long-term wealthWhat You’ll Learn in This Episode:(04:00) Doing everything backwards and why it both helped and hurt him(06:50) COVID hits: liquidity panic, market uncertainty, and the turning point(09:07) The CG talk that pushed Jimmy to build $1M+ in liquidity(10:48) Marcus explains switch-tasking vs multitasking(12:10) The painful $250k tax bill(13:00) Most investors didn't understand bonus depreciation(17:32) The four ways real estate pays you(18:46) What Jimmy buys today(19:25) Why C-class rentals fail to appreciate and drag down long-term returns(21:47) The truth about cash flow(22:13) High-income earners don’t need cash flow(23:24) Bad debt is any debt that doesn't pay for itself(24:44) Why buying only for tax savings is a terrible idea(27:19) The BRRRR but smarter approach(28:08) The difference between turnkey and what Jimmy offers(30:02) Every stage must work: buying right, scoping right, contractors, management, tenants(34:46) Why every real estate entrepreneur should buy rentals no matter what(35:55) Two greatest threats to anyone's wealth(37:28) History lesson: how America beat the British with a hyperinflated currency(38:08) Why hyperinflation has always rewarded people who own hard assets(39:05) Buying real estate is a wealth savings account(42:19) Why syndications frustrate many operators(44:25) Jimmy’s final advice: plan your taxes 15–18 months aheadWhy You Should Listen:Jimmy lays out the lessons most investors only learn after losing money. If you want a rental portfolio that appreciates, reduces taxes, builds wealth, and doesn’t drain your time, this episode gives you the blueprint.Connect with Jimmy Vreeland:Website: https://jimmyvreeland.com/ Instagram: https://www.instagram.com/jimmyvreeland/ Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler

Partnerships are one of the most common ways real estate businesses get started and one of the biggest reasons they fall apart. In this episode, Marcus Crigler breaks down why most partnerships fail, what causes the friction, and how you can protect yourself before emotions get involved.Marcus explains why partnerships often work during the startup phase but break down once the business grows, money increases, and each partner’s goals start going in different directions.If you are currently in a partnership, thinking about starting one, or trying to exit one, this episode is for you!You’ll Learn How To:Identify the early warning signs that a partnership is drifting apartStrengthen your operating agreement so it protects youDecide whether you should hire someone or make them a partnerCommunicate clearly so both sides walk away without destroying the businessWhat You’ll Learn in This Episode:(01:58) Most real estate businesses start as partnerships(02:46) The hidden reason good partners eventually grow apart(03:31) How a CPA sees partnership problems six months early(04:17) The poorly written operating agreements(04:47) What happens to money, leases, assets, and employees during a split(06:47) What should be inside a real operating agreement(07:34) How to avoid making your exit expensive and ugly(08:23) The truth about giving equity vs. hiring talent(10:06) Employees vs. partners: the cleanest way to grow your team(11:19) Where to start if you are trying to leave a partnership(12:51) Three scenarios Marcus sees most often and how to handle themWho This Episode Is For:Business partners who want to protect their relationship and their companyEntrepreneurs who are thinking about bringing on a partnerOperators who are stuck in a partnership that no longer worksFounders who want a clean, fair, and legally sound exit strategyWhy You Should Listen:A partnership can be the best thing you ever do or the most expensive mistake you ever make. If you want clarity and confidence in how you work with or separate from a partner, this episode is worth your time.Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

It is not about working harder or smarter; it is about working right. Working hard is important, but if you are doing bad habits, it doesn't matter.In this episode of the Strength in Numbers Podcast, Marcus Crigler talks with Chris Miles, founder of Money Ripples, cashflow expert, and the man known as the Anti-Financial Advisor.Chris has retired twice and now teaches real estate investors how to build passive income through non-traditional paths like lending, land notes, oil and gas, and other alternative investments that outperform the typical 401(k) model.Listen as he breaks down mindset traps, the dangers of hustle culture, why most entrepreneurs overwork from fear, and how to build a stable financial life with liquidity, reserves, and cash flow that continues even when business slows down.You’ll Learn How To:Shift from hustle mode to “work optional” livingBuild passive income without relying on constant deal flowUse lending, raw land notes, and oil & gas for double-digit returnsAvoid the common money traps real estate entrepreneurs fall intoWhat You’ll Learn in This Episode:(06:47) The athlete mindset and why many entrepreneurs come from competitive backgrounds(09:00) How fear and trauma secretly drive many high achievers(10:07) Hustle is a season, not a lifestyle(11:53) Helping people become “work optional.”(13:24) Chris’ wake-up call: breaking down his dad’s finances(14:51) The realization that mutual funds and 401(k)s weren’t producing freedom(16:51) Why liquidity is what protects you(18:27) The danger of relying only on active income streams(19:29) Diversifying portfolio through lending, oil, and gas(22:46) Your business is your number one investment(23:46) Profit First mindset and why reinvesting everything means you’re not profitable(24:06) The trap of buying a lifestyle too early(26:01) Liquidity creates opportunity, and opportunity creates profit(26:34) What “retirement” really means(30:55) Why “high risk = high returns” is Wall Street’s biggest lie(31:54) The myth of tax benefits(35:29) The danger of deferring time with your kids, family, and life experiences(36:05) Why the 401(k) and IRA are among the worst places for entrepreneurs to trap money(39:17) Infinite banking explained: a tax-free high-yield savings account with a death benefit.(41:48) The importance of avoiding commission-focused agents(43:51) Tax-free growth, liquidity, and access without penalties(49:51) How high-net-worth investors store millions in cash value for safety(54:14) Why wealthy families and politicians have used this strategy(58:31) Chris introduces the “Work Optional Blueprint.”(59:01) Final advice: Better decisions come from following your gutWhy You Should Listen:If your business makes good money but you are still stressed, grinding, or feeling like you can’t slow down, this episode gives you the freedom, stability, and passive income that pays you whether you work or not.Connect with Chris Miles:YouTube: https://www.youtube.com/@moneyrippleswithchrismiles Instagram: https://www.instagram.com/chriscmiles/ LinkedIn: https://www.linkedin.com/in/chriscmiles/ Chris Miles’ The Work Optional Blueprint

What does it take to quietly build one of the most consistent, disciplined, and competitive real estate operations in the country without bragging, without noise, and without burning out your team? In this episode of Strength in Numbers, Marcus Crigler interviewed Adam Devine, founder of PurchRock, to unpack the mindset and mechanics behind a business closing 50 deals per month.Listen as Adam shares how humble competitiveness drives his daily habits, why he treats every month like a new season, and how top performers evolve before they’re forced to.Enjoy the show!You’ll Learn How To:Recognize and fix performance gapsShift from virtual to in-person acquisitions to boost deal flowBuild a competitive, aligned sales culture rooted in humility and disciplineMake smarter financial decisions Use coaching, masterminds, and outside voices to accelerate business growthWhat You’ll Learn in This Episode:(03:41) How PurchRock grew from humble beginnings to 50 deals/month(04:34) Putting the company in the right place to succeed(07:28) Athlete mindset vs. entrepreneur mindset(07:58) Luck, timing, and staying grounded after big wins(09:53) The issues they found under the hood after their record month(10:40) Reducing the fallout rate and increasing deal flow(11:52) Switching to face-to-face appointments (13:46) Why capital position matters more than rental count(14:56) Analogy of a baseball player(15:55) Building a business around what you believe in(20:47) Why clean books are non-negotiable for scaling(22:12) Importance of having the right leadership in the accounting and finance world(24:44) Fundamentals > KPIs(27:59) Why conversations outside the meeting room create the biggest breakthroughs(29:05) How community, masterminds, and collaboration fuel innovation(30:23) Making better decisions for better long-term results(31:11) Failure is a necessary part of refining your decision-makingWho This Episode Is For:Real estate entrepreneurs who want to scale without losing control of their businessBusiness owners who need clarity around sales, finance, or team structureAnyone who wants to grow through fundamentals, discipline, and better decision-makingWhy You Should Listen:If you’re serious about becoming a better leader, making better decisions, and building a stronger business, this conversation will give you the blueprint.Connect with Adam Devine:Website: https://perchrockmanagement.com/ Instagram: https://www.instagram.com/theadamdevine/ LinkedIn: https://www.linkedin.com/in/adam-devine-499151bb Connect with Marcus Crigler:Website: https://beccfo.com/ LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

Most real estate entrepreneurs underestimate how much money slips through the cracks simply because they don’t plan. In this episode of Strength in Numbers, Marcus Crigler breaks down why year-end planning, specifically tax planning, can easily be a $10,000-an-hour activity for anyone buying and selling real estate.The decisions you make right now directly shape your financial future in 2026, 2027, 2028, and beyond.Listen as he explains how the best operators create a financial plan, build “if/then” scenarios, and use the tax code to protect and redeploy more capital. Enjoy the show!You’ll Learn How To:Build a simple but powerful financial plan for next yearUse “if/then” planning to make emotion-free decisionsIdentify the tax strategies top operators use before year-endAvoid paying unnecessary taxes by planning aheadWhat You’ll Learn in This Episode:(01:14) How planning now impacts 2026–2028(02:07) The one word that changes your entire financial future: planning(03:35) Focus on business and financial planning(03:51) How to forecast revenue, labor, marketing, and expenses(04:39) A real example: When to hire your next acquisitions person(05:13) Using financial plans to make smarter, emotionless decisions(05:54) How business planning and tax planning work together(06:22) The tax problem entrepreneurs run into at year-end(06:58) Understanding your potential tax liability before it hits(08:30) Tax savings = “found money” to reinvest in your business(09:20) Liquidity vs. future tax increases(09:59) Understanding the “70,000 pages” of exceptions(10:26) The compound effect of planning + strategyWho This Episode Is For:Real estate entrepreneurs who want to keep more of the money they earnOperators who are tired of surprise tax billsBusiness owners who want a predictable financial plan for next yearAnyone who wants to legally reduce taxes and reinvest more into wealth-buildingWhy You Should Listen:Tax planning isn’t exciting, but it might be the highest ROI activity in your entire business. Marcus breaks down how simple planning, smart decisions, and understanding the rules can add tens or even hundreds of thousands of dollars to your bottom line.Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler 

Most real estate entrepreneurs think they need more rentals, more revenue, or more marketing to break through. But often the real issue is hiding in their numbers.For today's episode of Strength in Numbers Podcast, Marcus Crigler sits down with Felipe Bossans, co-founder and head of sales at 8020 REI, to talk about why so many investors stall out.Felipe shares how 8020 REI went from wholesaling in Miami to building one of the most powerful predictive-data companies in the industry, what most investors get wrong about lead flow, and why understanding your numbers will determine your success.You’ll Learn How To:Diagnose why your business growth has stalledUse predictive data to find better leadsStop wasting time and payroll on the wrong leadsIdentify “bad revenue” drifting your business off trackWhat You’ll Learn in This Episode:(03:26) Why 8020 REI was born and how data gave them an edge(05:33) The biggest marketing mistakes investors make(07:43) Cost per acquisition vs. cost per appointment(08:42) Why inconsistent leads create inconsistent cash flow(10:55) The cost of chasing the wrong lead(12:03) “Bad revenue” and why not every deal is worth doing(14:19) How CFO review changed their investment strategy(16:33) The real return on equity inside your rental portfolio(19:02) Reasons to hate owning rentals(24:03) Strong data = consistent leads = consistent profitability(25:43) Take the cash and start reinvesting in things that drive longer-term value(27:07) The three steps to wealth building(29:26) Impact moments: building homes and building better teams(30:37) The four levels of connection(32:25) Healthy conflict, aggressive goals, and coordinated execution(35:06) Educate yourself in financial literacyWho This Episode Is For:Real estate entrepreneurs who feel stuckInvestors with inconsistent lead flow or cash flowOperators who want higher profitsBusiness owners who want to make better decisions based on dataWhy You Should Listen:If you feel like you are working twice as hard for half the results, you must listen to this episode. Felipe breaks down the real reasons businesses stall and how data, clarity, and financial literacy can create a breakthrough.Connect with Felipe Bossans:Website: https://8020rei.com/ Instagram: https://www.instagram.com/felipebossans/ LinkedIn: https://www.linkedin.com/in/felipebossans/ Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler