PODCAST · business
The Andrew Faris Podcast
by Andrew Faris
Andrew Faris has been growing ecommerce brands since 2014 as everything from a media buyer to the head of strategy at Common Thread Collective to the CEO of 4x400, a DTC aggregator. Join him every week to learn the nuts & bolts of how to grow ecommerce brands, always shared with refreshing candor.
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279
Is CPMr The Hidden Meta Ads Metric That Predicts Account Collapse? With Phil Kiel.
Phil Kiel is the Director of Paid Social at Taikun Digital. Follow and connect with him on X at https://x.com/philkiel.Read Phil's key CPMr article on X: https://x.com/i/status/2039073020417921397FOLLOW UP WITH ANDREWX: https://x.com/andrewjfarisEmail: [email protected] With AJF Growth: https://ajfgrowth.comMORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af.INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.
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278
How The Heck Are We Supposed To Keep Up With All The AI Tools? (With Patrick Coddou)
Patrick Coddou is my COO and business partner at AJF Growth. Follow and connect with him on X at https://x.com/soundslikecanoe.Brent Behsore's substack series on AI: https://brentbeshore.substack.com/p/the-question-we-forget-to-askBrent Beshore's Annual Letter: https://www.permanentequity.com/content/2025-annual-letterAndrew Youderian's 2026 eCom Trends Report: https://www.ecommercefuel.com/ecommerce-trends/FOLLOW UP WITH ANDREWX: https://x.com/andrewjfarisEmail: [email protected] With AJF Growth: https://ajfgrowth.comBEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.ECOM EXPERTSGet Shopify dev work that's reliable, affordable, and drives real conversion increases for your store with AJF Growth's preferred dev partner at https://ecomexperts.io/.
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277
The 4 Marketing Functions My $10M+ Ecom Brands Master
FOLLOW UP WITH ANDREWX: https://x.com/andrewjfarisEmail: [email protected] With AJF Growth: https://ajfgrowth.comINTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.ECOM EXPERTSGet Shopify dev work that's reliable, affordable, and drives real conversion increases for your store with AJF Growth's preferred dev partner at https://ecomexperts.io/.
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How Creative Diversity Leads To More Reach And Better Performance For Our Meta Ads Accounts
Part 1:https://www.youtube.com/watch?v=c4W7c7VShr4&pp=0gcJCd8KAYcqIYzvFOLLOW UP WITH ANDREWX: https://x.com/andrewjfarisEmail: [email protected] With AJF Growth: https://ajfgrowth.comMOVE SUPPLY CHAINReduce your OpEx and create more leverage in your company with financial forecasting, AI, and offshore talent by visiting https://movesupplychain.com/.ECOM EXPERTSGet Shopify dev work that's reliable, affordable, and drives real conversion increases for your store with AJF Growth's preferred dev partner at https://ecomexperts.io/.
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275
How She's Birdie Went From 7-Figure Debt To All-Time High Revenue & Profits
Richie Mashiko is the CEO of She's Birdie and a financial and business strategy for ecommerce businesses. Follow and DM him on X at https://x.com/richiemashiko.FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected]Work With AJF Growth: https://ajfgrowth.comINTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af.
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274
Most Brands Should Ignore CPMr
FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected]Work With AJF Growth: https://ajfgrowth.comINTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af.
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273
I Was Wrong About LTV In DTC Businesses
FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected]Work With AJF Growth: https://ajfgrowth.comINTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.MOVE SUPPLY CHAINReduce your OpEx and create more leverage in your company with financial forecasting, AI, and offshore talent by visiting movesupplychain.com.
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272
70% Of Her Influencer Revenue Comes From One Strategy Most Brands Ignore
Taylor Rath is the General Manager at Bryan Anthonys. Follow her on Instagram at LinkedIn at https://www.linkedin.com/in/taylor-rath/.Victoria EmersonFOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected] With AJF Growth: https://ajfgrowth.comINTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af.
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271
Meta Just Launched Their TikTok Shop Clone — Here's What DTC Brands Need To Know
Jordan West is the founder and CEO of Social Commerce Club, an agency that helps 8 figure+ ecommerce brands leverage TikTok Shop and other social commerce outlets for profitable growth. Work with him by visiting https://socialcommerceclub.com/. He's also the host of the Unofficial TikTok Shop Podcast, which you can find wherever you get podcasts by searching that name.FOLLOW UP WITH ANDREWX: https://x.com/andrewjfarisEmail: [email protected] With AJF Growth: https://ajfgrowth.comINTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af.
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270
"Media Buying Is Dead" Is The Biggest Lie In Ecommerce
FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected] With AJF Growth: https://ajfgrowth.comBEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.WASTENOTWasteNot filters out past buyers so your ads only reach new customers—lowering CAC and fueling growth. Get ad exclusions that finally work at https://wastenot.io.
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Ecom Profit Fell From 17.7% To 10.6% In A Decade (With Andrew Youderian)
Andrew Youderian is the founder and CEO of Ecommerce Fuel, a private community for 7 and 8 figure ecommerce businesses. This data is from Andrew's "Ecom Fuel Trends Report" which surveyed 300 ecommerce stores. Get the full report at https://ecommercefuel.com/blueprint.Get Andrew's "Financial Mastery For Ecom Owners" course at https://ecommercefuel.com/mastery.Listen to the Ecommerce Fuel Podcast at https://ecommercefuel.com/podcastFOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected]Work with Andrew: https://ajfgrowth.comINTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.MOVE SUPPLY CHAINFree up cash, negotiate better pricing, and build a more resilient supply chain with the supply chain experts at https://movesupplychain.com
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268
My COO Replaced 7 Software Tools With One Vibe-Coded App. Here's How It's Changing Our Business.
Patrick Coddou is my business partner and COO at AJF Growth. Follow him on X at @soundslikecanoe.FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected]Work with Andrew: https://ajfgrowth.comMORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.
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Cody Plofker Media Buying Deep Dive: Reach, Value Optimization, & Reels-First Creative
Cody Plofker is the CEO of Jones Road Beauty and one of the hosts of the Marketing Operators Podcast. Follow Cody on X at http://x.com/codyplof. Get the Marketing Operators Podcast at https://www.9operators.com/podcast/marketing-operators.Get Kurt Bullock's dashboard app at https://tools.producedept.co/.FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected]Work with Andrew: https://ajfgrowth.comMORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.
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266
How The War In Iran Is Affecting Your Supply Chain (And What To Do About It)
Lara Guevara is the CEO of Move Supply Chain, a supply chain agency based in the Philippines that serves DTC brands. Get her video content at https://youtube.com/@supplychainlara. Get her "Unboxed Weekly" newsletter at https://unboxedweekly.beehiiv.com/subscribe. Schedule a call with Move at https://movesupplychain.com. FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected]Work with Andrew: https://ajfgrowth.comMOVE SUPPLY CHAINReduce your OpEx and create more leverage in your company with financial forecasting, AI, and offshore talent by visiting https://movesupplychain.com.
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Sampling, Bundling, & Subscriptions: How Offers Drive DTC Growth (With Cherene Aubert)
Cherene Aubert is the founder and CEO of Growth Capital, a premium growth agency primarily serving beauty and wellness brands. Learn more about Growth Capital at www.growthcapital.co.FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected]Work with Andrew: https://ajfgrowth.comRICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.WASTENOTWasteNot filters out past buyers so your ads only reach new customers—lowering CAC and fueling growth. Get ad exclusions that finally work at https://wastenot.io.
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264
Only 11% Of Agencies Have Produced Winning AI Ads. Here's What's Actually Happening.
Andrew Foxwell is the founder of Foxwell Founders, a private community for digital marketers. Join the community at https://foxwellfounders.com/. Get the 2026 State Of The Agency Report at https://www.foxwelldigital.com/2026-state-of-digital-marketing-agencies.Read the Foxwell Digital blog at https://www.foxwelldigital.com/blog.Subscribe to the Scalability School podcast at https://www.scalabilityschool.com/. FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected]Work with Andrew: https://ajfgrowth.comMORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af.RICHPANEL - SPOTIFYCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.
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263
This $30M Brand Spends Less On Ads Than You — And Grows Faster
David Gaylord is the cofounder and CEO of BushBalm, a $30 million, bootstrapped, profitable hair removal brand that puts skin first. Follow David on LinkedIn at https://www.linkedin.com/in/davidagaylord.FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected]Work with Andrew: https://ajfgrowth.comINTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.
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262
Why The Best Meta Ads Agencies Are About To Dominate (And The Rest Will Disappear)
FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected]Work with Andrew: https://ajfgrowth.comMOVE SUPPLY CHAINReduce your OpEx and create more leverage in your company with financial forecasting, AI, and offshore talent by visiting https://morestaffing.co/af.RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.
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261
He's Seen 1000s Of Split Tests. Here's What Almost Everyone Gets Wrong. (With Drew Marconi)
Drew Marcon is the founder and CEO of Intelligems. Learn more about Intelligems at intelligems.io.FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected]Work with Andrew: https://ajfgrowth.comINTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af.
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260
The Biggest Threats Facing Our Agency Right Now (With Patrick Coddou)
Patrick Coddou is my business partner and COO at AJF Growth. Follow him on X at https://x.com/soundslikecanoe.FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected]Work with Andrew: https://ajfgrowth.comBEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.WASTENOTWasteNot filters out past buyers so your ads only reach new customers—lowering CAC and fueling growth. Get ad exclusions that finally work at https://wastenot.io.
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259
How To Build A Lean Ecom Team With Offshore Talent + AI (With Gregg Carey)
Gregg Carey is the Founder and CEO of More Staffing. Learn more about More Staffing's services at https://morestaffing.co/af.FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected]Work with Andrew: https://ajfgrowth.comMORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af.
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258
The Biggest Margin Opportunity In Ecom Right Now — And For The Foreseeable Future
FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected]Work with Andrew: https://ajfgrowth.comINTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.MOVE SUPPLY CHAINReduce your OpEx and create more leverage in your company with financial forecasting, AI, and offshore talent by visiting https://morestaffing.co/af.
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257
Outway Socks Grew To $20M And 4x'd Profit By Removing Growth Targets
Rob Fraser is the founder and CEO of Outway Socks. Follow him on X at https://x.com/robbfraser and LinkedIn at https://www.linkedin.com/in/robbfraser. Visit Outway Socks at https://outway.com/.Read Rob's "What 10 Years of Building Taught Me That Nobody Else Would" Article: https://rbfwriting.substack.com/p/what-10-years-of-building-taughtFOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected]Work with Andrew: https://ajfgrowth.comINTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af.
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256
Connor MacDonald's Channel Diversification Framework For Scaling Past $100M
Connor MacDonald is the CMO at Ridge. Follow him on X at https://x.com/couuor and listen to him on the Marketing Operators Podcast.FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected]Work with Andrew: https://ajfgrowth.comINTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.
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255
6 Ad Types Every Meta Ads Account Should Have Right Now
FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected]Work with Andrew: https://ajfgrowth.comINTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.
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254
How We Vibe-Coded Software That 3x'd Our Productivity
Sebastian Valiente is the founder of Growth Pod. Learn more about Growth Pod at www.growthpod.ca. See Sebastian's content on X at https://x.com/sebastian_dtc and on LinkedIn at https://www.linkedin.com/in/sebastian-valiente-74ba45164/.FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected]Work with Andrew: https://ajfgrowth.comINTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.
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253
Taylor Holiday: Your Ecom Brand Is Ignoring Powerful Revenue Streams
Taylor Holiday is the CEO of Common Thread Collective. Follow him on X at https://x.com/taylorholiday. Work with Common Thread Collective at https://commonthreadco.com. FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected]Work with Andrew: https://ajfgrowth.comMORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. WASTENOTWasteNot filters out past buyers so your ads only reach new customers—lowering CAC and fueling growth. Get ad exclusions that finally work at https://wastenot.io.RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.
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252
The Complete Guide To Influencer Marketing For DTC Brands In 2026 (With Josh Durham)
Josh Durham is the founder and CEO of Aligned Growth Management. Work with AGM by visiting www.alignedgrowthmanagement.Follow Josh on X at @JoshJDurham.Get AGM's free Ultimate Influencer Marketing Guide at https://alignedgrowthmanagement.com/the-ultimate-influencer-marketing-guide.Get AGM's free Complete Influencer Whitelisting Guide at https://alignedgrowthmanagement.com/the-complete-influencer-whitelisting-guide.FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected]Work with Andrew: https://ajfgrowth.comMORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.
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251
He Runs A 7-Figure Brand As A Side Gig (With 6 Kids)
Matt Slykhuis is the CEO of Modern Fuel. Get 20% off a Modern Fuel writing implement with the code FARIS20.FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected]Work with Andrew: https://ajfgrowth.comMORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. MOVE SUPPLY CHAINReduce your OpEx and create more leverage in your company with financial forecasting, AI, and offshore talent by visiting https://morestaffing.co/af.
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250
Why Most DTC Brands Never Make Real Money (And How To Fix It)
FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected]Work with Andrew: https://ajfgrowth.comRICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.MOVE SUPPLY CHAINReduce your OpEx and create more leverage in your company with financial forecasting, AI, and offshore talent by visiting https://morestaffing.co/af.
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249
The Real Reason Your Meta Ads Aren't Scaling (It's Not The Tactics)
FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected]Work with Andrew: https://ajfgrowth.comRICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.WASTENOTWasteNot filters out past buyers so your ads only reach new customers—lowering CAC and fueling growth. Get ad exclusions that finally work at https://wastenot.io.
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248
She Took A Brand From $30K/Month To $600K/Month In 6 Months
Sarah Carusona is the founder and CEO of BA Commerce, an agency that builds your bad ass growth team. Follow Sarah on X at https://x.com/sarah_carusona and LinkedIn at https://www.linkedin.com/in/sarah-carusona-531b35126/. Work with BA Commerce at www.ba-commerce.com.FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected]Work with Andrew: https://ajfgrowth.comINTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af.
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247
How To Actually Build Your Meta Ads Creative Supply Chain
Aycee Gardner is the CEO of Behind The Scenes Studio. Email her at [email protected] or learn more about Behind The Scenes Studio at www.btsstudio.co.Patrick Coddou is my business partner and COO at AJF Growth. Follow him on X at https://x.com/soundslikecanoe.FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected]Work with Andrew: https://ajfgrowth.comMORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. WASTENOTWasteNot filters out past buyers so your ads only reach new customers—lowering CAC and fueling growth. Get ad exclusions that finally work at https://wastenot.io.
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246
Curtis Matsko's $175M Leather Empire Was Planned One Day At A Time
Curtis Matsko is the founder and CEO of Portland Leather Goods, a 9-figure ecommerce monster. Follow him on LinkedIn at https://www.linkedin.com/in/curtis-matsko/ and on X at https://x.com/CurtisMatsko.FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected] with Andrew: https://ajfgrowth.comINTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.
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245
The Creative Process I Use To Make Winning Meta Ads Over And Over Again
FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected] with Andrew: https://ajfgrowth.comBEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.
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244
Jess Bachman Tears Apart My AI Creative Process & Shares What Works Better
Jess Bachman is the co-founder of FireTeam, a performance creative agency helping to scale ecommerce brands. Follow Jess on X at https://x.com/hirefireteam and learn more about FireTeam's services at https://fireteam.is.REFERENCED IN THIS EPISODE:AFP Episode: "Exactly How We Use AI To Make Meta Ad Creative That Scales (With Patrick Coddou)"Spotify: https://open.spotify.com/episode/4HjB3J2TFtxIvfokg9RqfK?si=afb1f92aa02843cbApple: https://podcasts.apple.com/us/podcast/exactly-how-we-use-ai-to-make-meta-ad-creative-that/id1646694096?i=1000738610197MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. ZATO MARKETINGGet excellent Google Ads management from the same boutique agency that I regularly partner with at https://zatomarketing.com.FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected] with Andrew: https://ajfgrowth.com
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243
9 Takeaways From Running Meta Ads For 8-Figure Brands In 2025
FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected] with Andrew: https://ajfgrowth.comINTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.MOVE SUPPLY CHAINPay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://movesupplychain.com.
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242
He Quit His Job After Watching 200 Of My Podcast Episodes (And Now He Makes More Money)
Henry Boldiszar is the founder and CEO of an app whose name he won't tell you yet.FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected] with Andrew: https://ajfgrowth.comBEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.
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241
8 Ways To Break Through Your DTC Revenue Plateau In 2026
FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected] with Andrew: https://ajfgrowth.comINTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.ZATO MARKETINGGet excellent Google Ads management from the same boutique agency that I regularly partner with at https://zatomarketing.com.
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240
Would You Keep Working If You Had Enough Money To Quit? (With Olivia Kory From Haus)
MORE STAFFINGReduce your OpEx and create more leverage in your company with financial forecasting, AI, and offshore talent by visiting https://morestaffing.co/af. RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected] with AJF Growth: https://ajfgrowth.com
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239
He Grew His DTC Brand 240% In One Year Using My Strategies
Alistair Roome is the founder and CEO of HD London Art (https://hdlondonart.com).FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected] With AJF Growth: https://ajfgrowth.comINTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20. MOVE SUPPLY CHAINReduce your OpEx and create more leverage in your company with financial forecasting, AI, and offshore talent by visiting https://morestaffing.co/af.
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238
I Sold 45% Of My Company To Patrick Coddou. Here Are All The Details.
Patrick Coddou is my COO and (soon) partner at AJF Growth. Follow him on X at @soundslikecanoe.MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.FOLLOW UP WITH ANDREWX: https://x.com/andrewjfaris Email: [email protected] with Andrew: https://ajfgrowth.com
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237
Cost Caps Are Too Volatile (And 6 Other Myths You Should Stop Believing)
FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected] with Andrew: https://ajfgrowth.comBEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.ZATO MARKETINGGet excellent Google Ads management from the same boutique agency that I regularly partner with for my clients at https://zatomarketing.com.
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236
From $40,000/Day To Collapse To 100% YoY Growth — Mixed By Nasrin's Wild Ride
Nasrin Jafari is the founder and CEO of Mixed By Nasrin, a 7-figure fashion brand. Shop her store at www.mixedbynasrin.com and follow her on Instagram at https://www.instagram.com/nasrinharumi/.INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.MOVE SUPPLY CHAINPay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://movesupplychain.com.GET MORE FROM ALEX GREIFELDFollow Alex on X @heyitsalexpVisit her website & sign up for her newsletter and course at nobestpractices.coFOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected]Work with Andrew: https://ajfgrowth.com
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235
Is Your Ecommerce Business Really Just A Gambling Addiction? (With Fan Bi)
Fan Bi is the CEO of The Hedgehog Company. Email him at [email protected]. Follow Fan on X at https://x.com/lifeofbi. Listen to his podcast and follow the rest of his content at https://intothemoneyhq.com. FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected] with Andrew: https://ajfgrowth.comINTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.
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234
5 Meta Ads Features You SHOULD Be Using (And 3 You Should Be Testing)
FOLLOW UP WITH ANDREW X: @andrewjfarisEmail: [email protected] with Andrew: https://ajfgrowth.comBEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.WORKSPACE6Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io.
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233
She Visited 28 Chinese Manufacturers For 15 DTC Brands In One Trip. Here's What Changed In A Year.
FOLLOW UP WITH LARALara Guevara is the CEO of Move Supply Chain, a Philippines-based supply chain agency that can help you develop new products, reduce COGS, speed up lead times, get better payment terms, and more. Schedule a call with Lara and her team at www.movesupplychain.com.Schedule time with Lara and Move Supply Chain at https://calendly.com/hello-movesupplychain/move-supply-chain-discovery-call?month=2025-11. Join Move's "Supply Chain Lounge" Slack group to get your questions answered: https://tinyurl.com/move-supplychain-loungeALSO REFERENCED IN THIS EPISODEExplore working with the designer who designed my brand and packaging at https://aronsoncreative.com/FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected] with Andrew: https://ajfgrowth.comINTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.
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232
Exactly How We Use AI To Make Meta Ad Creative That Scales (With Patrick Coddou)
Patrick Coddou is my business partner and the COO at AJF Growth. Follow him on X at @soundslikecanoe. Formerly he founded, ran, and exited his ecommerce brand, Supply.MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af.ZATO MARKETINGGet excellent Google Ads management from the same boutique agency that I regularly partner with for my clients at https://zatomarketing.com.FOLLOW UP WITH ANDREW X: @andrewjfarisEmail: [email protected] with us: https://ajfgrowth.com
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231
The EXACT Product Strategy Powering This 9-Figure 6,000 SKU Brand (With Katy Mimari From Caden Lane)
Katy Mimari is the founder and CEO of Caden Lane, a 9-figure baby gifts and apparel brand. Learn more and shop for yourself at www.cadenlane.com.MOVE SUPPLY CHAINPay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://movesupplychain.com.RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected] with Andrew: https://ajfgrowth.com
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230
You've Never Even Heard Of My Favorite Meta Ads Creative Metric
Visit www.btsstudio.co to work with Behind The Scenes Studio.FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected] with Andrew: https://ajfgrowth.comWORKSPACE6Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io. RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.
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ABOUT THIS SHOW
Andrew Faris has been growing ecommerce brands since 2014 as everything from a media buyer to the head of strategy at Common Thread Collective to the CEO of 4x400, a DTC aggregator. Join him every week to learn the nuts & bolts of how to grow ecommerce brands, always shared with refreshing candor.
HOSTED BY
Andrew Faris
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