All Episodes

Is CPMr The Hidden Meta Ads Metric That Predicts Account Collapse? With Phil Kiel.

How The Heck Are We Supposed To Keep Up With All The AI Tools? (With Patrick Coddou)

The 4 Marketing Functions My $10M+ Ecom Brands Master

How Creative Diversity Leads To More Reach And Better Performance For Our Meta Ads Accounts

How She's Birdie Went From 7-Figure Debt To All-Time High Revenue & Profits

Most Brands Should Ignore CPMr

I Was Wrong About LTV In DTC Businesses

70% Of Her Influencer Revenue Comes From One Strategy Most Brands Ignore

Meta Just Launched Their TikTok Shop Clone — Here's What DTC Brands Need To Know

"Media Buying Is Dead" Is The Biggest Lie In Ecommerce

Ecom Profit Fell From 17.7% To 10.6% In A Decade (With Andrew Youderian)

My COO Replaced 7 Software Tools With One Vibe-Coded App. Here's How It's Changing Our Business.

Cody Plofker Media Buying Deep Dive: Reach, Value Optimization, & Reels-First Creative

How The War In Iran Is Affecting Your Supply Chain (And What To Do About It)

Sampling, Bundling, & Subscriptions: How Offers Drive DTC Growth (With Cherene Aubert)

Only 11% Of Agencies Have Produced Winning AI Ads. Here's What's Actually Happening.

This $30M Brand Spends Less On Ads Than You — And Grows Faster

Why The Best Meta Ads Agencies Are About To Dominate (And The Rest Will Disappear)

He's Seen 1000s Of Split Tests. Here's What Almost Everyone Gets Wrong. (With Drew Marconi)

The Biggest Threats Facing Our Agency Right Now (With Patrick Coddou)

How To Build A Lean Ecom Team With Offshore Talent + AI (With Gregg Carey)

The Biggest Margin Opportunity In Ecom Right Now — And For The Foreseeable Future

Outway Socks Grew To $20M And 4x'd Profit By Removing Growth Targets

Connor MacDonald's Channel Diversification Framework For Scaling Past $100M

6 Ad Types Every Meta Ads Account Should Have Right Now

How We Vibe-Coded Software That 3x'd Our Productivity

Taylor Holiday: Your Ecom Brand Is Ignoring Powerful Revenue Streams

The Complete Guide To Influencer Marketing For DTC Brands In 2026 (With Josh Durham)

He Runs A 7-Figure Brand As A Side Gig (With 6 Kids)

Why Most DTC Brands Never Make Real Money (And How To Fix It)

The Real Reason Your Meta Ads Aren't Scaling (It's Not The Tactics)

She Took A Brand From $30K/Month To $600K/Month In 6 Months

How To Actually Build Your Meta Ads Creative Supply Chain

Curtis Matsko's $175M Leather Empire Was Planned One Day At A Time

The Creative Process I Use To Make Winning Meta Ads Over And Over Again

Jess Bachman Tears Apart My AI Creative Process & Shares What Works Better

9 Takeaways From Running Meta Ads For 8-Figure Brands In 2025

He Quit His Job After Watching 200 Of My Podcast Episodes (And Now He Makes More Money)

8 Ways To Break Through Your DTC Revenue Plateau In 2026

Would You Keep Working If You Had Enough Money To Quit? (With Olivia Kory From Haus)

He Grew His DTC Brand 240% In One Year Using My Strategies

I Sold 45% Of My Company To Patrick Coddou. Here Are All The Details.

Cost Caps Are Too Volatile (And 6 Other Myths You Should Stop Believing)

From $40,000/Day To Collapse To 100% YoY Growth — Mixed By Nasrin's Wild Ride

Is Your Ecommerce Business Really Just A Gambling Addiction? (With Fan Bi)

5 Meta Ads Features You SHOULD Be Using (And 3 You Should Be Testing)

She Visited 28 Chinese Manufacturers For 15 DTC Brands In One Trip. Here's What Changed In A Year.

Exactly How We Use AI To Make Meta Ad Creative That Scales (With Patrick Coddou)

The EXACT Product Strategy Powering This 9-Figure 6,000 SKU Brand (With Katy Mimari From Caden Lane)

You've Never Even Heard Of My Favorite Meta Ads Creative Metric

Popsmith Was 2 Weeks From Bankruptcy. Then Oprah Called.

The Smartest DTC Operator You Haven't Met Is Optimizing With Data You Aren't Even Looking At

Am I Wrong About Creative Testing & Manual Bids? Jordan Menard Thinks So.

Building An 8-Figure DTC Brand By Ignoring The Rocket Ship Growth Story (With Edward Wimmer IV)

AI Made Our Agency Better — and Harder to Run

This 8-Figure Brand Has A 10.68 MER And 40% Market Penetration

Taylor Holiday Says Growth Is the CEO’s Job: Systems, Incentives, Accountability

What It REALLY Takes To Build A $400M Business (With Sunil Agrawal)

Meta vs. Margin: Why Reasonable Goals Win Long-Term

AI Hooks for Meta Ads: Sora 2 and a Repeatable Process

60% Price Drop: Sales Exploded, Reorders Collapsed

Natural CAC & the Meta Auction: Scale Without Killing ROAS

How TikTok Shop Turned 40M Views Into Retail Deals

Lessons From Living Inside China’s Supply Chain For 5 Years

Maybe Your DTC Brand SHOULD Raise Money After All (w/Drew Fallon From Iris)

Simple Modern Took Their AOV From $18 To $80. Here's How (w/Bryan Porter)

Beardbrand Lost Money In 2023 & 2024. Here's How Bandholz Fixed It.

My Complete Guide To Meta Ads For BFCM

Should You Launch Your BFCM Sale Early? Here's The Data-Driven Answer

6 Tactical Takes On The Current State Of DTC

How To Make Literally The Best Ad In The History Of The World

The Foundations Of Meta Ads Creative Testing You HAVE To Get Right

A Complete Guide To Creators & Influencers For Meta Ads

You Should Take Your DTC Brand Into Wholesale (W/Jared Mehr From Pura Vida)

The Reason AI Ad Creative Is So Disappointing (With Alex Cooper)

How $150M Made Mike Beckham Rethink Money & Happiness

My New Brand Has 91% Gross Margin. Here's How (With Lara Guevara)

How We 10X'd Ad Spend in 4 Days (and Why It Worked)

Every Financial Detail Of The Ecommerce Brand I'm Starting

Taylor Holiday Sold CTC. Here's Everything He Learned.

I Know The Biggest Problem In Your Business–And How To Solve It

From Stalled Growth to Record Profit: A Deep Dive

Why This 8-Figure Founder Is Joining My Agency (Ft. Patrick Coddou)

8 Steps To Fixing A Broken Meta Ads Account

How One Creator Drove $250K in Sales with Under 10K Followers (Ft. Jordan West)

This eCom Operator Is Quietly Making 8 Figures in Profit (Ft. Roman Khan)

Inside An 8-Figure Dog Brand Exit – What Made It Sellable (Ft. Bill D'Allesandro)

The AI Ad Creative Opportunity Isn't What You Think It Is

7 Meta Ads Tactics I've Changed My Mind About

Matt Bertulli: Building A Business Is Spiritual

Why Most 3PLs Fail Brands—and What to Do Instead (With Chad Carelton)

5 Takeaways from Meta’s Performance Summit

From $5M Profit to 200K…Then Back Again (With Bear Handlon From Born Primitive)

Real P&L Breakdown: The Hidden Costs Destroying Profits

Taylor Holiday Thinks Ecom Is A TERRIBLE Business

He Built Janji To 8 Figures By Narrowing His Focus (Not Expanding It)

Meta Ads Are NOT Volatile (And Believing They Are Is Costing You Money)

He Grew His Ecommerce Brand 120% By Doing Less Stuff (With Sam Mendelsohn)

The Staggering PROFITABLE Growth Of IQBAR (With Will Nitze)

5 Things You're Not Doing That Will Add Profitable Growth

What 9-Figure Omnichannel Brands Know That Startups Don’t (With Cherene Aubert From Ilia Beauty)

50% Of Shopify Businesses Are Worth $0 (With Fan Bi)

Even With Tariffs, I'm STILL Bullish On DTC

The Meta Advertiser's Guide To YouTube Ads (With Brett Curry)

Inside Original Grain's 8-Figure Product Launch Playbook (With Nate Lagos)

The Exact AI Creative Tools Alex Cooper Uses Daily (And What They Can't Do)

Advanced Meta & Google Ads Media Buying Principles (From A Math Ph.D.)

What Smart Brands Are Doing About Tariffs (And You Should Too)

The No-Debt Playbook Behind Flux Footwear’s Growth

Brutally Honest Lessons That Made Ben Perkins Profitable in E-Commerce

How To Build A HUGE Volume Of High Performing Meta Ads (For Cheap)

This $100 Million Brand Released 1300 Products Last Year. Their CMO Explains How. (W/MacCoy Merkley)

7 Meta Ads Mistakes Costing You Insane Amounts Of Money

My EXACT Guide To Ecom Forecasting For Profitable Growth

E-Commerce Is A Business Model. Kelcey Lehrich Disagrees (And Why It Matters)

How Chris Kresser Effectively Uses AI In E-Commerce

YouTube Ads Underreport Revenue By 70%. Here's What To Do About It.

My $10M+ Clients Spend Most Of Their Meta Budget On tROAS Bidding. Here's How.

YouTube Ads Perform 342% BETTER Than Google Says – Olivia Kory Shares The Data

Cuts Clothing Scaled Past $50M With His Operations Playbook (With Sean Christman)

10 Hard Truths About Ecommerce No One Tells You - My 10 Year Journey

AI Is Making Creative Testing Campaigns Obsolete

The Data Doesnt Lie: E-Commerce Has Never Been Better (With Jeremiah Prummer)

Why Do Fire Team's Ads Perform So Much Better Than Mine?

The True Path To 50% Growth For $10 Million+ Businesses

Why You SHOULDN'T Hire In The Philippines

Attribution For Meta Ads & Omnichannel Brands Is Simpler Than You Think

2 Opposing Perspectives On How To Maximize Ad Success In Meta (With Barry Hott)

7 Ways You're BLOWING Money In Your Ecommerce Business

Crappy Customer Research Is Hurting Your Ecom Business (With Sarah Levinger)

8 A/B Tests Your DTC Brand Should Run RIGHT NOW

Why Is This $200M/Year Brand Starting From Scratch?

The 4 Hardest Things About Cost Caps (And What I Do About Them)

The Creative Process I Use To Scale Past $10,000,000 With Meta Ads

The Biggest E-Commerce Stories Of 2024

He Went From $5M to $100M In 2 Years By Building A Brand Intelligently

The Bear Case For E-Commerce In 2025

The Details Of Managing Cost Caps Day To Day

The 5 Step Path From $10M To $30M For Your E-Commerce Business

The Bull Case For ECommerce In 2025

The Most Inefficient Part Of E-Commerce Has Been Fixed

How I Add 10% More Profit To The Brands I Invest In

Lessons From The #1 TikTok Shop Store In The US

Taylor Holiday's Vasectomy Went Amazing

How To Know If TikTok Shops Is Right For Your DTC Brand (w/ Jordan West)

Are Our Jobs Meaningless? (With Alex Greifeld)

Definitive Proof That Cost Caps Work At Scale (With Taylor Lagace)

How I Turn 1 Idea Into 300 Ads

The Complete Guide To Driving More LTV In Your DTC Business

How The Meta Ads Algorithm Really Works

The Sneaky Simple Way To Build A $50M Ecommerce Business

How To Design Your P&L For Profit

Rabah Rahil Surveys The Evolving Landscape Of Ecommerce

The Surprising Creative Key For Making Creative That Scales

How Cost Caps Will Perform At BFCM (And What To Do About It)

The Best Guide To Ad Channel Diversification I've Ever Heard

Exactly How To Use Humor To Build A More Profitable Brand

Agency Vs In House: What Every Brand Needs To Know

How Obvi's Ad Spend Doubled When Ash Went International

This Is The AI Tool That Will Revolutionize Ecommerce (With Jacob Posel)

I Made 3,500 Meta Ads In One Month. Here's What I Learned.

6 Ways You're Undervaluing Your Ad Spend

Your Media Buying Is A Way Bigger Problem Than You Think

Merchant Cash Advance Showdown: Bill D'Alessandro vs. Drew Fallon

Your Brand Is Too Boring. Lianna Can Help You Fix It.

Are We Sure AI Can Make High Performing Ads?

Your Ad Creative Is Too Expensive. And Also Too Cheap.

Alex Greifeld Tells Me And Nasrin How To Grow A DTC Fashion Brand

To Make Higher Performing Ads, Know What Your Customers REALLY Want (With Sarah Levinger)

How To Unlock Scale In A Plateaued, Cost-Controlled Meta Ads Account

Taylor Holiday Interrogates My Bad Business Decisions

AMA #2: Meta Ads Creative Strategy

Mehtab Bhogal Has 8 Actionable Ways To Juice DTC Profits RIGHT NOW

How Original Grain Is Generating Huge Profits Apart From Meta Ads (With Nate Lagos)

I Made A Major Change To My Media Buying Method

Exactly How Supply Chain Executives From The Philippines Completely Changed This 8-Figure Brand

Should This 8-Figure CEO Start A DTC HoldCo?

Don't "Test Everything"

Opening The Books: Zollie

The 3 Stages Of Facebook Ads Growth

The Power Of Relentlessly Pursuing Profit

You Send Too Much SMS & Not Enough Email (With Joel Biery)

The Financial Roadmap For DTC Success (With Drew Fallon)

Seasonality Is Way More Important For Your Revenue Than You Realize

Nasrin's Apparel Brand Is Growing Fast & Profitably

The 5 Categories Of DTC Businesses (And Why It Matters)

The Power Of The Marketing Calendar For Driving Growth

Taylor Holiday Says You MUST Grow Your Business

Opening The Books: PrettyBoy

Which Product Should You Advertise Next?

What Every Great DTC Operator Has In Common

Jack Rubin's $50M Playbook? Extreme Focus.

Ugly Ads Work. Trust Barry Hott (And Me).

Creative Testing Campaigns May Be The Biggest Cost Center In Your Business

Opening The Books: Beardbrand

Take A Full Day Completely Off Every Week

Cody Plofker On Ad Messaging, Contribution Margin, and Forecasting DTC Brands

How Changing Your Offer Can Overhaul Your Ad Performance

Briefing A Longform Explainer Ad For Bambu Earth Live (With Dave Rekuc)

Let's Fix Your Supply Chain And Save You A Ton Of Money (With Lara Guevara)

Your Winning Ads Cost $0 And You Already Made Them

Kirk Williams' DTC Google Ads Strategy Actually Works

How To Sell Your Business For Maximum Value (With Fan Bi)

The Best Performing Meta Ads I Run

Ju Rhyu Had A $630MM Exit. Is She Happy Now?

7 Lessons From Black Friday Cyber Monday 2023

Cody Plofker Goes DEEP On Meta Media Buying

My Exact Creative Testing Method For Meta Ads

AMA #1: Bid Caps

Why Percentage Of Spend Is The Best Pricing Model For Agencies

How A Viral Smash Hit Product Took Over Wondery's Business

Dan McCormick Is Taking "Build In Public" To A Whole New Level

Building The Process For Meta Ads Success

Exactly 10 Reasons Original Grain Is Growing So Much This Year (With Nate Lagos)

Does AOV Actually Matter?

Sarah Moret Grew Curie 1000% In One Year And Sold Into Every Walmart

My 4-Step Method To High Performing Creative

Patrick Coddou, One Year After The Exit

The Compounding Value Of Focus

Jess Bachman Lights Creative Strategy On Fire

How To Turn 3 Crucial Concepts Into Actual Operational Processes

Ezra Firestone's Prescription For REAL Profit

You Should Consider A Quiz

Opening The Books: Mixed By Nasrin

Jack Rubin's Subscription Behemoth Will Cross $70M While Growing 300%

Care About Profit? Get Serious About Forecasting.

Dave Rekuc Beat Cancer, Cash Conversion Cycles

What It's REALLY Like To Be A Filipino Ecom Employee (With Lara Guevara)

7 Reasons Your Bid Caps Aren't Spending

The Hidden Place Your Business Is Losing TONS Of Money

Panagiota Hatzis Built The Hiring, Onboarding, & Tech SOPs For My Business

What Should Your ROAS Target Be?

The #1 Skill In Media Buying Right Now

Bobbie Baby Co Passed $100m In 2 Years. It Could Have Been 2x That. (With Cherene Aubert)

There's No Such Thing As "Revenue"

Driveline Baseball Revolutionized Pro Sports. Now They're Growing An Incredible Business.

Sean McGinnis Is A Team Leadership Master

The Answer To The Single Most Important Question In Your Business

Bryan Porter Didn't Get To $100M On Amazon With Just Tips & Tricks

Your Worked Hard On Your Product. Now Tell People About It.

Don't Tell Kelcey Lehrich Aggregators Don't Work

You Have To Bridge The Digital Gap

Gregg Carey's Business Was Transformed By Employees In The Philippines

Andrew Youderian Surveys The Ecommerce Landscape

The Definitive Case For Cost Controls On Meta (In 6 Arguments)

Panagiota Hatzis Knows How To Scale

4 Media Buying Rules Most People Get Wrong On Meta

Aaron Orendorff Is Saving Customers From Hell

What To Do When You Have Great LTV

With $10M In Revenue And $0 In Ad Spend, Isaac Medeiros Is In A Class Of His Own

You Don't Need An Attribution Tool

Matt Bertulli (Lomi, Pela Case) Is All About Customer Experience

The 6 Biggest Factors In Retention, In Order

Bill D'Alessandro Hates Your Bad Ecom Debt

It's The CEO's Job To Be Pessimistic

The Most Surprising Turnaround Story I've Ever Heard

Born Primitive Just Did $1.2M In Two Hours

Taylor Holiday & Richard Gaffin Reflect On Failure & Wisdom (Ecommerce Playbook Colab!)

The Easiest Way To Ensure Your DTC Business Is Unscalable

Stop Testing New Ad Creative

Bill D'Alessandro Is Obsessed With Contribution Margin

The Hidden Driver Of Profitable Customer Acquisition

Andrew Campbell, OpenStore's Quant

Don't Diversify Your Ad Spend

BFCM 5: Taylor Holiday From Common Thread Collective

BFCM 5: Cherene Aubert From Bobbie Baby

BFCM 5: Lauren Schwarz From The Loft 325

BFCM 5: Sean Frank From The Ridge

BFCM 5: Jess Bachman From Fire Team

Want Ads To Perform? Be More Specifc.

Mandi Moshay Has A Bone To Pick With Me

The Business Case For Relationship Building

Bonus: Bryan Porter's New Channel Growth Framework

Simple Modern Is An Omnichannel Monster

The Black Friday Episode

Bonus: Patrick's Insights On The Market For Ecom Brands

Patrick Coddou Sold Supply

Welcome To The Andrew Faris Podcast