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All Episodes

The Andrew Faris Podcast — 302 episodes

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Title
1

You Should Be Spending Ad Dollars On Existing Customers. Here's Why (And How).

2

Why We Say No To Clients Who Want To Pay Us (With Patrick Coddou)

3

New Data Confirms That Incremental Attribution Outperforms Standard Attribution On Meta Ads - Olivia Kory

4

Do Cost Caps Work? Taylor Holiday Brings $1.4B Of Data

5

Where AI Is Actually Making Money In Ecommerce – Mehtab Bhogal

6

My Framework For Finding The Best Opportunity In Your Ecom Business

7

Breaking Down The Landing Page That Doubled Our Ad Spend

8

The Biggest Change To My Media Buying Strategy In Years

9

Building In Public: Patrick & I Try To Figure Out What Service To Add Next.

10

Breaking Down Grüns' Offer Building Strategy With Their Team

11

The Complete Guide To Customer Research For Meta Ads Creative (With Alex Cooper)

12

He Sold $700,000 Worth Of Pretzels On TikTok Shop In One Month. Here's How You Can Too.

13

How To Fix The Most Common Bid Cap & Cost Cap Mistake I See

14

The Right Way To Test Landing Pages On Meta Ads In 2026 (With Brad From Scalability School)

15

11 Exact Steps To Product Development That Drives Huge Profit - Mehtab Bhogal

16

You Should Be Wasting More Money In This One Part Of Your Business

17

New York Just Outlawed AI Actors In Your Ads. What Should You Do?

18

60% ROI, 40% Brand: How 8-Figure Brands Budget Influencer Spend

19

Real Meta Ad Account Breakdown: Fixing Zollie's Declining Spend

20

The $400M Fashion Accessories Brand That Has 0 Manufacturers

21

Stop Saying "Meta Is Broken" — It's Almost Never True

22

The #1 Cultural Habit Separating Great Businesses From Average Ones

23

My 5 Biggest Takeaways From The 2026 Meta Performance Marketing Summit

24

Ezra Firestone: Nothing Has Changed In Ecom In 20 Years

25

Is CPMr The Hidden Meta Ads Metric That Predicts Account Collapse? With Phil Kiel.

26

How The Heck Are We Supposed To Keep Up With All The AI Tools? (With Patrick Coddou)

27

The 4 Marketing Functions My $10M+ Ecom Brands Master

28

How Creative Diversity Leads To More Reach And Better Performance For Our Meta Ads Accounts

29

How She's Birdie Went From 7-Figure Debt To All-Time High Revenue & Profits

30

Most Brands Should Ignore CPMr

31

I Was Wrong About LTV In DTC Businesses

32

70% Of Her Influencer Revenue Comes From One Strategy Most Brands Ignore

33

Meta Just Launched Their TikTok Shop Clone — Here's What DTC Brands Need To Know

34

"Media Buying Is Dead" Is The Biggest Lie In Ecommerce

35

Ecom Profit Fell From 17.7% To 10.6% In A Decade (With Andrew Youderian)

36

My COO Replaced 7 Software Tools With One Vibe-Coded App. Here's How It's Changing Our Business.

37

Cody Plofker Media Buying Deep Dive: Reach, Value Optimization, & Reels-First Creative

38

How The War In Iran Is Affecting Your Supply Chain (And What To Do About It)

39

Sampling, Bundling, & Subscriptions: How Offers Drive DTC Growth (With Cherene Aubert)

40

Only 11% Of Agencies Have Produced Winning AI Ads. Here's What's Actually Happening.

41

This $30M Brand Spends Less On Ads Than You — And Grows Faster

42

Why The Best Meta Ads Agencies Are About To Dominate (And The Rest Will Disappear)

43

He's Seen 1000s Of Split Tests. Here's What Almost Everyone Gets Wrong. (With Drew Marconi)

44

The Biggest Threats Facing Our Agency Right Now (With Patrick Coddou)

45

How To Build A Lean Ecom Team With Offshore Talent + AI (With Gregg Carey)

46

The Biggest Margin Opportunity In Ecom Right Now — And For The Foreseeable Future

47

Outway Socks Grew To $20M And 4x'd Profit By Removing Growth Targets

48

Connor MacDonald's Channel Diversification Framework For Scaling Past $100M

49

6 Ad Types Every Meta Ads Account Should Have Right Now

50

How We Vibe-Coded Software That 3x'd Our Productivity

51

Taylor Holiday: Your Ecom Brand Is Ignoring Powerful Revenue Streams

52

The Complete Guide To Influencer Marketing For DTC Brands In 2026 (With Josh Durham)

53

He Runs A 7-Figure Brand As A Side Gig (With 6 Kids)

54

Why Most DTC Brands Never Make Real Money (And How To Fix It)

55

The Real Reason Your Meta Ads Aren't Scaling (It's Not The Tactics)

56

She Took A Brand From $30K/Month To $600K/Month In 6 Months

57

How To Actually Build Your Meta Ads Creative Supply Chain

58

Curtis Matsko's $175M Leather Empire Was Planned One Day At A Time

59

The Creative Process I Use To Make Winning Meta Ads Over And Over Again

60

Jess Bachman Tears Apart My AI Creative Process & Shares What Works Better

61

9 Takeaways From Running Meta Ads For 8-Figure Brands In 2025

62

He Quit His Job After Watching 200 Of My Podcast Episodes (And Now He Makes More Money)

63

8 Ways To Break Through Your DTC Revenue Plateau In 2026

64

Would You Keep Working If You Had Enough Money To Quit? (With Olivia Kory From Haus)

65

He Grew His DTC Brand 240% In One Year Using My Strategies

66

I Sold 45% Of My Company To Patrick Coddou. Here Are All The Details.

67

Cost Caps Are Too Volatile (And 6 Other Myths You Should Stop Believing)

68

From $40,000/Day To Collapse To 100% YoY Growth — Mixed By Nasrin's Wild Ride

69

Is Your Ecommerce Business Really Just A Gambling Addiction? (With Fan Bi)

70

5 Meta Ads Features You SHOULD Be Using (And 3 You Should Be Testing)

71

She Visited 28 Chinese Manufacturers For 15 DTC Brands In One Trip. Here's What Changed In A Year.

72

Exactly How We Use AI To Make Meta Ad Creative That Scales (With Patrick Coddou)

73

The EXACT Product Strategy Powering This 9-Figure 6,000 SKU Brand (With Katy Mimari From Caden Lane)

74

You've Never Even Heard Of My Favorite Meta Ads Creative Metric

75

Popsmith Was 2 Weeks From Bankruptcy. Then Oprah Called.

76

The Smartest DTC Operator You Haven't Met Is Optimizing With Data You Aren't Even Looking At

77

Am I Wrong About Creative Testing & Manual Bids? Jordan Menard Thinks So.

78

Building An 8-Figure DTC Brand By Ignoring The Rocket Ship Growth Story (With Edward Wimmer IV)

79

AI Made Our Agency Better — and Harder to Run

80

This 8-Figure Brand Has A 10.68 MER And 40% Market Penetration

81

Taylor Holiday Says Growth Is the CEO’s Job: Systems, Incentives, Accountability

82

What It REALLY Takes To Build A $400M Business (With Sunil Agrawal)

83

Meta vs. Margin: Why Reasonable Goals Win Long-Term

84

AI Hooks for Meta Ads: Sora 2 and a Repeatable Process

85

60% Price Drop: Sales Exploded, Reorders Collapsed

86

Natural CAC & the Meta Auction: Scale Without Killing ROAS

87

How TikTok Shop Turned 40M Views Into Retail Deals

88

Lessons From Living Inside China’s Supply Chain For 5 Years

89

Maybe Your DTC Brand SHOULD Raise Money After All (w/Drew Fallon From Iris)

90

Simple Modern Took Their AOV From $18 To $80. Here's How (w/Bryan Porter)

91

Beardbrand Lost Money In 2023 & 2024. Here's How Bandholz Fixed It.

92

My Complete Guide To Meta Ads For BFCM

93

Should You Launch Your BFCM Sale Early? Here's The Data-Driven Answer

94

6 Tactical Takes On The Current State Of DTC

95

How To Make Literally The Best Ad In The History Of The World

96

The Foundations Of Meta Ads Creative Testing You HAVE To Get Right

97

A Complete Guide To Creators & Influencers For Meta Ads

98

You Should Take Your DTC Brand Into Wholesale (W/Jared Mehr From Pura Vida)

99

The Reason AI Ad Creative Is So Disappointing (With Alex Cooper)

100

How $150M Made Mike Beckham Rethink Money & Happiness

101

My New Brand Has 91% Gross Margin. Here's How (With Lara Guevara)

102

How We 10X'd Ad Spend in 4 Days (and Why It Worked)

103

Every Financial Detail Of The Ecommerce Brand I'm Starting

104

Taylor Holiday Sold CTC. Here's Everything He Learned.

105

I Know The Biggest Problem In Your Business–And How To Solve It

106

From Stalled Growth to Record Profit: A Deep Dive

107

Why This 8-Figure Founder Is Joining My Agency (Ft. Patrick Coddou)

108

8 Steps To Fixing A Broken Meta Ads Account

109

How One Creator Drove $250K in Sales with Under 10K Followers (Ft. Jordan West)

110

This eCom Operator Is Quietly Making 8 Figures in Profit (Ft. Roman Khan)

111

Inside An 8-Figure Dog Brand Exit – What Made It Sellable (Ft. Bill D'Allesandro)

112

The AI Ad Creative Opportunity Isn't What You Think It Is

113

7 Meta Ads Tactics I've Changed My Mind About

114

Matt Bertulli: Building A Business Is Spiritual

115

Why Most 3PLs Fail Brands—and What to Do Instead (With Chad Carelton)

116

5 Takeaways from Meta’s Performance Summit

117

From $5M Profit to 200K…Then Back Again (With Bear Handlon From Born Primitive)

118

Real P&L Breakdown: The Hidden Costs Destroying Profits

119

Taylor Holiday Thinks Ecom Is A TERRIBLE Business

120

He Built Janji To 8 Figures By Narrowing His Focus (Not Expanding It)

121

Meta Ads Are NOT Volatile (And Believing They Are Is Costing You Money)

122

He Grew His Ecommerce Brand 120% By Doing Less Stuff (With Sam Mendelsohn)

123

The Staggering PROFITABLE Growth Of IQBAR (With Will Nitze)

124

5 Things You're Not Doing That Will Add Profitable Growth

125

What 9-Figure Omnichannel Brands Know That Startups Don’t (With Cherene Aubert From Ilia Beauty)

126

50% Of Shopify Businesses Are Worth $0 (With Fan Bi)

127

Even With Tariffs, I'm STILL Bullish On DTC

128

The Meta Advertiser's Guide To YouTube Ads (With Brett Curry)

129

Inside Original Grain's 8-Figure Product Launch Playbook (With Nate Lagos)

130

The Exact AI Creative Tools Alex Cooper Uses Daily (And What They Can't Do)

131

Advanced Meta & Google Ads Media Buying Principles (From A Math Ph.D.)

132

What Smart Brands Are Doing About Tariffs (And You Should Too)

133

The No-Debt Playbook Behind Flux Footwear’s Growth

134

Brutally Honest Lessons That Made Ben Perkins Profitable in E-Commerce

135

How To Build A HUGE Volume Of High Performing Meta Ads (For Cheap)

136

This $100 Million Brand Released 1300 Products Last Year. Their CMO Explains How. (W/MacCoy Merkley)

137

7 Meta Ads Mistakes Costing You Insane Amounts Of Money

138

My EXACT Guide To Ecom Forecasting For Profitable Growth

139

E-Commerce Is A Business Model. Kelcey Lehrich Disagrees (And Why It Matters)

140

How Chris Kresser Effectively Uses AI In E-Commerce

141

YouTube Ads Underreport Revenue By 70%. Here's What To Do About It.

142

My $10M+ Clients Spend Most Of Their Meta Budget On tROAS Bidding. Here's How.

143

YouTube Ads Perform 342% BETTER Than Google Says – Olivia Kory Shares The Data

144

Cuts Clothing Scaled Past $50M With His Operations Playbook (With Sean Christman)

145

10 Hard Truths About Ecommerce No One Tells You - My 10 Year Journey

146

AI Is Making Creative Testing Campaigns Obsolete

147

The Data Doesnt Lie: E-Commerce Has Never Been Better (With Jeremiah Prummer)

148

Why Do Fire Team's Ads Perform So Much Better Than Mine?

149

The True Path To 50% Growth For $10 Million+ Businesses

150

Why You SHOULDN'T Hire In The Philippines

151

Attribution For Meta Ads & Omnichannel Brands Is Simpler Than You Think

152

2 Opposing Perspectives On How To Maximize Ad Success In Meta (With Barry Hott)

153

7 Ways You're BLOWING Money In Your Ecommerce Business

154

Crappy Customer Research Is Hurting Your Ecom Business (With Sarah Levinger)

155

8 A/B Tests Your DTC Brand Should Run RIGHT NOW

156

Why Is This $200M/Year Brand Starting From Scratch?

157

The 4 Hardest Things About Cost Caps (And What I Do About Them)

158

The Creative Process I Use To Scale Past $10,000,000 With Meta Ads

159

The Biggest E-Commerce Stories Of 2024

160

He Went From $5M to $100M In 2 Years By Building A Brand Intelligently

161

The Bear Case For E-Commerce In 2025

162

The Details Of Managing Cost Caps Day To Day

163

The 5 Step Path From $10M To $30M For Your E-Commerce Business

164

The Bull Case For ECommerce In 2025

165

The Most Inefficient Part Of E-Commerce Has Been Fixed

166

How I Add 10% More Profit To The Brands I Invest In

167

Lessons From The #1 TikTok Shop Store In The US

168

Taylor Holiday's Vasectomy Went Amazing

169

How To Know If TikTok Shops Is Right For Your DTC Brand (w/ Jordan West)

170

Are Our Jobs Meaningless? (With Alex Greifeld)

171

Definitive Proof That Cost Caps Work At Scale (With Taylor Lagace)

172

How I Turn 1 Idea Into 300 Ads

173

The Complete Guide To Driving More LTV In Your DTC Business

174

How The Meta Ads Algorithm Really Works

175

The Sneaky Simple Way To Build A $50M Ecommerce Business

176

How To Design Your P&L For Profit

177

Rabah Rahil Surveys The Evolving Landscape Of Ecommerce

178

The Surprising Creative Key For Making Creative That Scales

179

How Cost Caps Will Perform At BFCM (And What To Do About It)

180

The Best Guide To Ad Channel Diversification I've Ever Heard

181

Exactly How To Use Humor To Build A More Profitable Brand

182

Agency Vs In House: What Every Brand Needs To Know

183

How Obvi's Ad Spend Doubled When Ash Went International

184

This Is The AI Tool That Will Revolutionize Ecommerce (With Jacob Posel)

185

I Made 3,500 Meta Ads In One Month. Here's What I Learned.

186

6 Ways You're Undervaluing Your Ad Spend

187

Your Media Buying Is A Way Bigger Problem Than You Think

188

Merchant Cash Advance Showdown: Bill D'Alessandro vs. Drew Fallon

189

Your Brand Is Too Boring. Lianna Can Help You Fix It.

190

Are We Sure AI Can Make High Performing Ads?

191

Your Ad Creative Is Too Expensive. And Also Too Cheap.

192

Alex Greifeld Tells Me And Nasrin How To Grow A DTC Fashion Brand

193

To Make Higher Performing Ads, Know What Your Customers REALLY Want (With Sarah Levinger)

194

How To Unlock Scale In A Plateaued, Cost-Controlled Meta Ads Account

195

Taylor Holiday Interrogates My Bad Business Decisions

196

AMA #2: Meta Ads Creative Strategy

197

Mehtab Bhogal Has 8 Actionable Ways To Juice DTC Profits RIGHT NOW

198

How Original Grain Is Generating Huge Profits Apart From Meta Ads (With Nate Lagos)

199

I Made A Major Change To My Media Buying Method

200

Exactly How Supply Chain Executives From The Philippines Completely Changed This 8-Figure Brand

201

Should This 8-Figure CEO Start A DTC HoldCo?

202

Don't "Test Everything"

203

Opening The Books: Zollie

204

The 3 Stages Of Facebook Ads Growth

205

The Power Of Relentlessly Pursuing Profit

206

You Send Too Much SMS & Not Enough Email (With Joel Biery)

207

The Financial Roadmap For DTC Success (With Drew Fallon)

208

Seasonality Is Way More Important For Your Revenue Than You Realize

209

Nasrin's Apparel Brand Is Growing Fast & Profitably

210

The 5 Categories Of DTC Businesses (And Why It Matters)

211

The Power Of The Marketing Calendar For Driving Growth

212

Taylor Holiday Says You MUST Grow Your Business

213

Opening The Books: PrettyBoy

214

Which Product Should You Advertise Next?

215

What Every Great DTC Operator Has In Common

216

Jack Rubin's $50M Playbook? Extreme Focus.

217

Ugly Ads Work. Trust Barry Hott (And Me).

218

Creative Testing Campaigns May Be The Biggest Cost Center In Your Business

219

Opening The Books: Beardbrand

220

Take A Full Day Completely Off Every Week

221

Cody Plofker On Ad Messaging, Contribution Margin, and Forecasting DTC Brands

222

How Changing Your Offer Can Overhaul Your Ad Performance

223

Briefing A Longform Explainer Ad For Bambu Earth Live (With Dave Rekuc)

224

Let's Fix Your Supply Chain And Save You A Ton Of Money (With Lara Guevara)

225

Your Winning Ads Cost $0 And You Already Made Them

226

Kirk Williams' DTC Google Ads Strategy Actually Works

227

How To Sell Your Business For Maximum Value (With Fan Bi)

228

The Best Performing Meta Ads I Run

229

Ju Rhyu Had A $630MM Exit. Is She Happy Now?

230

7 Lessons From Black Friday Cyber Monday 2023

231

Cody Plofker Goes DEEP On Meta Media Buying

232

My Exact Creative Testing Method For Meta Ads

233

AMA #1: Bid Caps

234

Why Percentage Of Spend Is The Best Pricing Model For Agencies

235

How A Viral Smash Hit Product Took Over Wondery's Business

236

Dan McCormick Is Taking "Build In Public" To A Whole New Level

237

Building The Process For Meta Ads Success

238

Exactly 10 Reasons Original Grain Is Growing So Much This Year (With Nate Lagos)

239

Does AOV Actually Matter?

240

Sarah Moret Grew Curie 1000% In One Year And Sold Into Every Walmart

241

My 4-Step Method To High Performing Creative

242

Patrick Coddou, One Year After The Exit

243

The Compounding Value Of Focus

244

Jess Bachman Lights Creative Strategy On Fire

245

How To Turn 3 Crucial Concepts Into Actual Operational Processes

246

Ezra Firestone's Prescription For REAL Profit

247

You Should Consider A Quiz

248

Opening The Books: Mixed By Nasrin

249

Jack Rubin's Subscription Behemoth Will Cross $70M While Growing 300%

250

Care About Profit? Get Serious About Forecasting.

251

Dave Rekuc Beat Cancer, Cash Conversion Cycles

252

What It's REALLY Like To Be A Filipino Ecom Employee (With Lara Guevara)

253

7 Reasons Your Bid Caps Aren't Spending

254

The Hidden Place Your Business Is Losing TONS Of Money

255

Panagiota Hatzis Built The Hiring, Onboarding, & Tech SOPs For My Business

256

What Should Your ROAS Target Be?

257

The #1 Skill In Media Buying Right Now

258

Bobbie Baby Co Passed $100m In 2 Years. It Could Have Been 2x That. (With Cherene Aubert)

259

There's No Such Thing As "Revenue"

260

Driveline Baseball Revolutionized Pro Sports. Now They're Growing An Incredible Business.

261

Sean McGinnis Is A Team Leadership Master

262

The Answer To The Single Most Important Question In Your Business

263

Bryan Porter Didn't Get To $100M On Amazon With Just Tips & Tricks

264

Your Worked Hard On Your Product. Now Tell People About It.

265

Don't Tell Kelcey Lehrich Aggregators Don't Work

266

You Have To Bridge The Digital Gap

267

Gregg Carey's Business Was Transformed By Employees In The Philippines

268

Andrew Youderian Surveys The Ecommerce Landscape

269

The Definitive Case For Cost Controls On Meta (In 6 Arguments)

270

Panagiota Hatzis Knows How To Scale

271

4 Media Buying Rules Most People Get Wrong On Meta

272

Aaron Orendorff Is Saving Customers From Hell

273

What To Do When You Have Great LTV

274

With $10M In Revenue And $0 In Ad Spend, Isaac Medeiros Is In A Class Of His Own

275

You Don't Need An Attribution Tool

276

Matt Bertulli (Lomi, Pela Case) Is All About Customer Experience

277

The 6 Biggest Factors In Retention, In Order

278

Bill D'Alessandro Hates Your Bad Ecom Debt

279

It's The CEO's Job To Be Pessimistic

280

The Most Surprising Turnaround Story I've Ever Heard

281

Born Primitive Just Did $1.2M In Two Hours

282

Taylor Holiday & Richard Gaffin Reflect On Failure & Wisdom (Ecommerce Playbook Colab!)

283

The Easiest Way To Ensure Your DTC Business Is Unscalable

284

Stop Testing New Ad Creative

285

Bill D'Alessandro Is Obsessed With Contribution Margin

286

The Hidden Driver Of Profitable Customer Acquisition

287

Andrew Campbell, OpenStore's Quant

288

Don't Diversify Your Ad Spend

289

BFCM 5: Taylor Holiday From Common Thread Collective

290

BFCM 5: Cherene Aubert From Bobbie Baby

291

BFCM 5: Lauren Schwarz From The Loft 325

292

BFCM 5: Sean Frank From The Ridge

293

BFCM 5: Jess Bachman From Fire Team

294

Want Ads To Perform? Be More Specifc.

295

Mandi Moshay Has A Bone To Pick With Me

296

The Business Case For Relationship Building

297

Bonus: Bryan Porter's New Channel Growth Framework

298

Simple Modern Is An Omnichannel Monster

299

The Black Friday Episode

300

Bonus: Patrick's Insights On The Market For Ecom Brands

301

Patrick Coddou Sold Supply

302

Welcome To The Andrew Faris Podcast