The Build Your Private Practice Podcast

If you've been showing up, putting in effort, and still feeling unsure where your next client is coming from, this episode is for you. Maybe you've tried social media, directories, networking, or referrals and you are still not seeing the consistency you want. It can start to feel confusing and frustrating, especially when it seems like everyone is giving different advice. The truth is, not all marketing strategies work the same way and not all of them are meant for the stage of practice you are in. What actually creates consistent clients is not doing more. It is doing the right things with clarity and consistency. In this episode of The Build Your Private Practice Podcast, I break down what is actually working right now to help therapists build a steady stream of clients and what might be keeping you stuck without realizing it. We are talking about the difference between busy marketing and effective marketing, the common traps therapists fall into, and how to start focusing your time and energy on what truly moves the needle. If you are ready to stop second guessing and start building real consistency in your practice, this episode will help you simplify your approach. In this episode, we cover: • Why more marketing does not always mean more clients • The most common strategies that waste time without creating results • What actually creates consistency in client attraction • The difference between visibility and conversion • How to identify what is working in your practice right now • Why clarity in your messaging changes everything • How to focus your efforts so you can build momentum instead of starting over This is exactly the work we focus on inside Accelerate Your Practice, where we help therapists simplify their marketing, strengthen their messaging, and build a consistent, reliable flow of ideal clients. Learn more about Accelerate Your Practice here: https://www.buildyourprivatepractice.ca/accelerate-your-practice Join us inside our Facebook community for Canadian Therapists: https://www.facebook.com/groups/buildyourprivatepractice Explore more tools, resources, and support at: https://buildyourprivatepractice.ca If this episode resonated with you, subscribe to The Build Your Private Practice Podcast and share it with another therapist who needs to hear this.

Stop Trying Everything to Get Clients: What Actually Works in Private Practice If you feel like you are doing all the things to grow your private practice but nothing is really clicking, this episode is for you. Maybe you are posting on social media inconsistently, changing your niche every few months, trying networking, directories, Instagram, and still wondering what is actually bringing clients in. The biggest mistake I see therapists make when it comes to client attraction is not doing too little. It is trying too many things at once without a clear strategy behind them. In this episode of The Build Your Private Practice Podcast, I break down why scattered marketing creates more confusion than growth and what actually helps therapists build a steady, sustainable flow of ideal clients. We are talking about the difference between effort and strategy, why consistency matters more than constant reinvention, and the three core pieces every therapist needs to create real momentum in private practice. If you are tired of guessing and ready for a more grounded, repeatable approach to attracting clients, this conversation will help you refocus. In this episode, we cover: • Why trying too many marketing strategies at once keeps therapists stuck • The hidden cost of constantly changing your niche and messaging • What clear positioning really means and why it matters • How consistent messaging builds trust and client connection • Why you need a repeatable system instead of daily guesswork • The role feedback plays in helping you refine instead of restart • How to move from scattered effort to sustainable client attraction This is exactly the work we focus on inside Accelerate Your Practice, helping therapists clarify their positioning, simplify their messaging, and build a repeatable system that fills their schedule with the right clients. Learn more about Accelerate Your Practice here: https://www.buildyourprivatepractice.ca/accelerate-your-practice Join us inside our Facebook community for Canadian Therapists: https://www.facebook.com/groups/buildyourprivatepractice Explore more tools, resources, and support at: https://buildyourprivatepractice.ca If this episode resonated with you, subscribe to The Build Your Private Practice Podcast and share it with another therapist who needs to hear this.

If your caseload has ever felt full one week and quiet the next, you are not alone. Many therapists experience fluctuations in bookings and immediately assume they must be doing something wrong. They question their marketing, their niche, their website, or whether private practice is really going to work for them. But here is the truth. An inconsistent caseload is not usually a sign that you are failing. More often, it is a sign that you are missing the structure that creates consistency. In this episode of The Build Your Private Practice Podcast, Liane unpacks why caseload inconsistency feels so stressful, what is actually happening beneath the surface, and the three key areas that help practices become more steady and predictable. Because consistency does not come from doing more. It comes from having the right strategy, clear processes, and the ability to see what is working so you can make confident adjustments. This conversation is a reminder that you do not need to hustle harder to create stability. You need support, systems, and a plan that works. Because building a sustainable private practice is not about constant effort. It is about creating structure you can trust. In This Episode, You Will Learn Why a fluctuating caseload does not mean you are doing something wrong How therapists often misinterpret quiet weeks as personal failure The hidden stress that comes from not knowing why bookings change Why doing more marketing does not always create more consistency The difference between effort and strategy in private practice growth How understanding where clients come from helps you grow with confidence Why a clear intake and follow-up process matters for conversions How inconsistency can show up in your client onboarding systems Why feedback and data are essential for making smart business decisions What true consistency looks like in a real private practice How structure helps you respond calmly when your caseload dips Why sustainable growth comes from systems, not overworking yourself Ready to Build a More Consistent Private Practice? If this episode resonated with you and you are ready to create a private practice that feels steady, sustainable, and supportive of your life, Accelerate Your Practice is designed to help. Inside the program, you'll learn how to attract ideal clients consistently, simplify your marketing, and build systems that create long-term growth without burnout or overwhelm. You do not have to figure this out alone. Learn more here: https://www.buildyourprivatepractice.ca/accelerate-your-practice

If you've ever thought, "I'm just not good with money," you're not alone. So many therapists carry quiet shame around finances—wondering why things feel inconsistent, stressful, or harder than they should be. Even when they're fully booked, working hard, and deeply committed to their clients. But here's the truth. This isn't about you being "bad with money." It's about not having the right systems in place to support you. In this episode of The Build Your Private Practice Podcast, Liane breaks down one of the most common (and harmful) beliefs therapists carry about money—and reframes it in a way that actually creates movement. Because financial clarity isn't about willpower or discipline. It's about structure. It's about visibility. And it's about building simple, supportive systems that make your business feel steady instead of stressful. This conversation will help you step out of self-blame and into a more grounded, practical way of approaching money in your private practice—without shame, pressure, or overwhelm. Because you're not doing it wrong. There's just been a gap in support. In This Episode, You Will Learn Why so many therapists believe they're "bad with money" (and where that belief actually comes from) The difference between a money mindset issue and a systems issue How lack of financial structure creates stress, inconsistency, and avoidance Why being fully booked doesn't always translate to feeling financially secure The simple systems that bring clarity to your income, expenses, and decisions How to start creating predictability in your private practice finances Why visibility—not restriction—is the key to feeling more in control of your money How to shift out of shame and into practical, supportive action The connection between financial stability and long-term sustainability in your practice Why money management is a skill you can learn—not a personality trait you're missing Ready to Build a More Sustainable, Supported Practice? If this episode resonated with you and you're ready to create more consistency, clarity, and confidence in your private practice, Accelerate Your Practice is designed to help you do exactly that. Inside the program, you'll learn how to attract consistent clients, simplify your marketing, and build the systems your practice needs to feel steady and sustainable—without burnout or overwhelm. You don't have to figure this out alone. Tax Cheat Sheet Resource-  https://landing.mailerlite.com/webforms/landing/j6q8i9 Other free tools that folks can find By Sherry Andrew: https://www.moneymindsetfc.com/links Learn more here: https://www.buildyourprivatepractice.ca/accelerate-your-practice

The Profession We Say We Want: We Have to Build It If you've ever felt tension between being a therapist and running a business, you're not alone. Many therapists say they want a profession that feels collaborative, ethical, supportive, and sustainable. A space where growth isn't judged, money isn't taboo, and business skills aren't shamed. But here's the truth. That kind of profession doesn't happen by accident. In this episode of The Build Your Private Practice Podcast, Liane zooms out from strategy and into something deeper: the culture of private practice and the role each of us plays in shaping it. Because the profession we say we want is built in small, everyday moments. In how we respond to each other. In how we talk about growth, money, and success. In whether we choose curiosity or judgment. This conversation is an invitation to think more intentionally about the kind of space you're participating in and the kind of profession you're helping to build. Because sustainable practices don't just come from better strategies. They come from a healthier, more supportive culture. In This Episode, You Will Learn Why the profession we want requires intentional action, not passive hope How everyday interactions shape the culture of private practice The hidden ways judgment, scarcity, and comparison show up among therapists Why leadership isn't about titles, but about small, consistent decisions How to create safer, more supportive spaces within the therapy community The false divide between ethics and business and why it's harmful How financial stability supports better, more ethical client care Why therapists must embrace a dual identity: clinician and business owner How culture impacts burnout, isolation, and long-term sustainability Simple ways to lead with curiosity, nuance, and integrity in your practice Ready to Build a Sustainable, Aligned Private Practice? If this episode resonated with you and you're ready to build a private practice that feels steady, ethical, and sustainable, Accelerate Your Practice is designed to support you. Inside this program, you'll learn how to consistently attract ideal clients, simplify your marketing, and build systems that support your growth without burnout or overwhelm. You don't have to figure this out alone. Learn more here: https://www.buildyourprivatepractice.ca/accelerate-your-practice

If you've ever felt alone in your private practice—even when your caseload is full—you're not imagining it. Private practice can be quietly isolating. Not because you're doing anything wrong, but because so much of this work happens behind closed doors. In this episode of The Build Your Private Practice Podcast, Liane explores a dynamic that often goes unspoken in the therapy world: how comparison quietly turns into competition—and how that competition can deepen feelings of isolation. Because it rarely looks obvious. It sounds like second-guessing your fees. Wondering if you're behind. Questioning how others are growing so quickly. And when those thoughts stay internal, they create distance—not just from others, but from the kind of community that actually supports sustainable growth. This episode is an invitation to pause and reflect on how competition may be showing up in your practice—and what becomes possible when you shift toward community instead. Because the truth is, we are not competing for a limited number of clients. We are part of a much larger ecosystem of care. And when we move from comparison to collaboration, everything changes. In This Episode, You Will Learn Why private practice can feel lonely—even when you're fully booked How comparison subtly turns into competition The hidden ways competition shows up in therapists (and why it often goes unnoticed) Why competition creates distance, disconnection, and isolation The fear underneath "professional guardedness" How scarcity thinking narrows your perspective in private practice Why there is more than enough need for therapists in Canada The difference between competition and community—and how each impacts your growth How referring out and collaborating strengthens your practice (not weakens it) Why community accelerates growth while competition slows it down Simple, practical ways to shift from competition to connection in your day-to-day work Ready to Build a Practice Without Doing It Alone? If this episode resonated with you, and you're craving more support, connection, and clarity as you grow your practice—Accelerate Your Practice is designed for exactly that. Inside, you'll learn how to consistently attract aligned clients while building marketing systems that feel simple, ethical, and sustainable—without relying on guesswork or isolation. Because you don't have to figure this out on your own. Learn more here: https://www.buildyourprivatepractice.ca/accelerate-your-practice

If you've ever questioned whether you're building your private practice the "right" way—you're not alone. Many therapists carry an unspoken belief that there's a correct formula for success. A way your practice should look. A path you're supposed to follow. In this episode of The Build Your Private Practice Podcast, Liane challenges that idea and offers a more grounded, sustainable perspective. Because the truth is—there isn't one right way to build a private practice. There's only what's aligned for you. Drawing from her own journey from solo practitioner to group practice owner, educator, and mentor, Liane explores how practices evolve over time—and why alignment matters more than any blueprint. This conversation invites you to step out of comparison, question the narratives you've internalized, and start building a practice that reflects your values, your life, and your capacity. Because sustainable practices aren't built by following someone else's model—they're built through alignment.     In This Episode, You Will Learn Why the idea of a "right way" to build a private practice can lead to burnout How internalized expectations and industry norms shape your decisions The difference between alignment and following a blueprint Why different practice models (solo, group, online, scaled) are all valid How your season of life impacts what your practice needs to look like The hidden cost of building a practice based on "shoulds" instead of values Why sustainability—not scale—is the real measure of success How misalignment creates friction, resentment, and burnout The importance of building a practice that supports your nervous system How embracing diversity in practice models strengthens the profession     Ready to Build a Practice That Actually Fits Your Life? If this episode resonated with you and you're ready to build a private practice that feels aligned, sustainable, and clear—Accelerate Your Practice is designed to support you. This program helps Canadian therapists fill their caseload with ideal clients while building marketing systems that feel ethical, simple, and effective. Learn more here: https://www.buildyourprivatepractice.ca/accelerate-your-practice

If you have ever felt a tightening feeling when you see another therapist's practice growing, you are not alone. In a profession built on care and compassion, feelings like comparison, jealousy, or scarcity can feel uncomfortable to admit. But they are far more common than we talk about. In this solo episode of The Build Your Private Practice Podcast, Liane explores the subtle ways scarcity and comparison can show up in private practice. Not as obvious competition, but as quiet internal questions like "How are they doing that?" or "Why does it seem easier for them?" Drawing from her own early experiences in private practice, she shares how moments of jealousy became a turning point in her professional growth. What initially felt like comparison eventually became curiosity, and curiosity led to learning the business skills that helped her practice grow. This conversation is not about pretending comparison never happens. It is about understanding what those feelings can reveal. When interpreted through a lens of scarcity, they can keep us stuck. When approached with curiosity, they can become powerful information about the skills, systems, and clarity we may still be developing. Liane also explores how scarcity can quietly shape professional culture. Sometimes showing up as criticism of other therapists' growth, visibility, or business models. But the reality is that different models serve different needs, and the demand for therapy far exceeds what any one therapist or practice can provide. Growth in this profession does not shrink opportunity. It expands access. In This Episode, You Will Learn Why feelings of jealousy or comparison can show up in private practice The difference between scarcity thinking and skill development How jealousy can reveal gaps in clarity, systems, or confidence Why studying what works is more helpful than criticizing success How curiosity can replace comparison and accelerate growth Why different private practice models serve different client populations How scarcity thinking can quietly influence professional culture Why clarity, visibility, and systems are learnable business skills Ready to Grow Your Practice with More Clarity? If this conversation resonated and you are ready to build a private practice that feels sustainable and aligned, Accelerate Your Practice was designed to help you do exactly that. This program supports Canadian therapists who want to fill their schedule with ideal clients while building marketing systems that feel ethical and manageable. Learn more here: https://www.buildyourprivatepractice.ca/accelerate-your-practice

If you have ever felt uneasy about tracking numbers in your private practice such as inquiries, retention, or session frequency, you are not alone. For many therapists, the idea of looking at metrics can feel uncomfortable or even a little unethical. Therapy is about people and relationships, not spreadsheets. In this solo episode of The Build Your Private Practice Podcast, Liane explores a tension many therapists quietly experience. The belief that business tools and ethical care might be at odds. Drawing from her own transition from the insurance industry into psychotherapy, she shares how metrics once felt transactional and why that perspective eventually changed. This conversation is not about turning therapy into a numbers game. It is about understanding how data can reveal patterns that help improve care, strengthen client outcomes, and support sustainable practices. Liane also reflects on something that shows up often in professional spaces. How quickly unfamiliar ideas can be labeled as unethical. Sometimes what feels wrong is simply something new. In This Episode, You Will Learn Why metrics can feel uncomfortable for many therapists The difference between unethical behaviour and professional discomfort How tracking patterns like retention, inquiries, and cancellations can improve care Why avoiding business data can limit growth and learning How unfamiliar ideas often get labeled as unethical in professional spaces Why curiosity and critical thinking strengthen professional integrity How sustainable therapists are often able to provide better care Ready to Grow Your Practice with More Clarity? If this conversation resonated and you are ready to build a private practice that feels sustainable and aligned, Accelerate Your Practice was designed to help you do exactly that. This program supports Canadian therapists who want to fill their schedule with ideal clients while building marketing systems that feel ethical and manageable. Learn more here: https://www.buildyourprivatepractice.ca/accelerate-your-practice

What happens when a therapist asks a vulnerable business question and is met with criticism instead of curiosity? In this episode of The Build Your Private Practice Podcast, Liane begins a new series exploring the culture of private practice and the subtle dynamics shaping our profession. If you have ever hesitated to ask a question about pricing, scaling, or growth because you feared judgment from peers, this conversation will feel familiar. You will hear a personal story from Liane's early days in private practice, along with an honest look at how moralizing, comparison, and scarcity thinking can quietly create isolation in therapist communities. This episode invites you to reflect on how we respond to each other in professional spaces and what kind of culture we want to help shape moving forward. This is not about ignoring ethics or avoiding accountability. It is about understanding the difference between principle and preference, choosing curiosity over reactivity, and building a profession that allows therapists to grow sustainable, aligned businesses without shame. In This Episode, You'll Learn: • Why business questions in therapist communities often carry more vulnerability than we realize • How judgment in professional spaces can increase isolation in private practice • The difference between ethical concerns and personal discomfort • Why scarcity training and comparison fuel criticism between therapists • Simple reflection questions to help you respond with curiosity instead of reactivity Ready to Build in a Space That Feels Supportive? If you are ready to grow your private practice in a community where you can ask real business questions without fear of shame or moral framing, Accelerate Your Practice is here to support you. This signature program helps Canadian therapists build steady client demand, clarify their positioning, and create practical systems that support consistent, sustainable income. 👉 Learn more here: https://www.buildyourprivatepractice.ca/accelerate-your-practice Join the Conversation If this episode resonated with you, we would love to hear your reflections. You can also join us inside the free Build Your Private Practice Facebook community for Canadian therapists, where grounded dialogue and thoughtful business conversations are always welcome: https://www.facebook.com/groups/buildyourprivatepractice Explore More Support Visit https://www.buildyourprivatepractice.ca for free resources, programs, and tools designed to help you build a private practice that supports your life, not just your clients.

Beyond 1 to 1 Therapy: New Ways to Serve in a Changing Market If you've been feeling burned out by a full caseload, frustrated by income that still feels unpredictable, or quietly wondering how you're supposed to grow without working more hours, this episode is for you. In this solo episode of The Build Your Private Practice Podcast, Liane explores what it really looks like to expand beyond the traditional one-to-one therapy model in a way that is ethical, sustainable, and aligned with your values. Right now, only 11% of Canadians accessed mental health services in the past year, and another 4% said they wanted to but did not. That means 85% of people are not getting support in its current form. The need is there, but the model is not working for everyone. In this episode, Liane walks through why diversifying your services is not about abandoning therapy. It is about increasing access, reducing burnout, and building financial stability in a changing market. She shares practical examples of how Canadian therapists are already expanding their impact without compromising ethics or clinical integrity. This conversation is about reimagining what your practice can look like and giving yourself permission to build something that supports your life, not just your clients. In This Episode, You'll Learn: Why the traditional one-to-one model creates a ceiling on time, energy, and income What the data says about access to mental health care in Canada Five service models therapists are using to expand ethically and sustainably How to think about scope, positioning, and regulatory considerations Three mindset shifts that make scaling feel doable and not overwhelming Real-world examples of Canadian therapists diversifying their income and impact Ready to Scale Sustainably? If this episode sparked something in you, if you have been thinking, "Maybe I could do more than just one-to-one therapy," I want to invite you to explore Scale Your Practice. This is our advanced program for Canadian therapists who are ready to expand their impact and income without burning out. Inside, you will learn how to design aligned, scalable offers, clarify your niche and messaging, and build systems that allow you to serve more people without adding more hours to your week. You do not have to choose between ethics and income. You can build a practice that includes therapy, education, community, and leadership if that is what you want. 👉 Learn more here: https://www.buildyourprivatepractice.ca/scale-your-practice

If you've ever wondered, "How am I supposed to compete with BetterHelp?" this episode is for you. In this solo episode of The Build Your Private Practice Podcast, Liane breaks down why platforms like BetterHelp are not actually your competition — even though it can feel that way. Yes, corporate therapy platforms have massive ad budgets, strong brand recognition, and seem to be everywhere online. But they are built for volume, not depth. And that difference matters more than you think. In this episode, Liane explains who your real competition actually is (hint: it's not another therapist), why competing on price or speed is a losing game, and how clarity, connection, and trust are what truly attract aligned clients into private practice. This conversation is about shifting from fear-based marketing to clarity-based messaging — so your practice stands out for the right reasons. In This Episode, You'll Learn: Why BetterHelp isn't your real competition What corporate therapy platforms cannot replicate Why client confusion is the biggest threat to private practice growth Why messaging matters more than marketing tactics Simple ways to clarify your niche and connect with the right clients Ready to Clarify Your Message? If this episode leaves you thinking, "I know I need to be clearer, but I don't know where to start," check out the Niche & Copy Crash Course. This low-cost, DIY training helps you: Clarify your niche without boxing yourself in Write copy that sounds human and connects Attract clients who feel aligned with your work 👉 Learn more here: https://www.buildyourprivatepractice.ca You are not too small, not behind, and your work still matters.  

If you've ever found yourself wondering "People are clearly looking for therapy… so why isn't my practice showing up?" this episode is for you. In this solo episode of The Build Your Private Practice Podcast, Liane breaks down one of the most frustrating realities many Canadian therapists are facing right now. Clients are searching, but the way they search and how they find providers has fundamentally changed. This conversation is not about shouting louder, posting more, or becoming an SEO expert overnight. It is about understanding how Google, AI-driven search results, and client behaviour intersect, and what small, practical shifts can make it easier for the right clients to actually find you. You will learn why a beautiful website is not enough on its own, how zero-click searches are quietly impacting visibility, and how aligning your language with what clients are really searching for can change everything. This episode is about clarity over complexity, alignment over hustle, and building visibility in a way that feels ethical, grounded, and sustainable. In This Episode, You'll Learn: Why more people searching for therapy does not automatically mean more inquiries How Google and AI summaries are changing how clients discover therapists The most common reasons therapists' websites do not convert, even when traffic exists Why client language matters more than clinical or professional terminology The three types of content that most support therapist visibility Simple, foundational SEO shifts that actually make a difference Three concrete actions you can take this week to improve how you show up online Ready to Stop Waiting to Be Found? If this episode has you thinking "I know I need to show up more clearly online, but I do not know where to start," Accelerate Your Practice was designed for exactly that moment. This signature program supports Canadian therapists who want to fill their caseload with aligned, paying clients without feeling salesy, overwhelmed, or burned out. Inside, you will learn how to clarify your messaging, build ethical visibility, and create simple marketing systems that support consistent growth. 👉 Learn more here: https://www.buildyourprivatepractice.ca/accelerate-your-practice Explore More Support Visit https://www.buildyourprivatepractice.ca for free resources, tools, and programs to support your next stage of private practice growth.

Is private practice really oversaturated, or are we misunderstanding what is actually happening in the market? In this episode of The Build Your Private Practice Podcast, Liane takes a grounded, data-informed look at the growing fear many therapists are feeling about the future of private practice. If you have found yourself worrying that there are too many therapists and not enough clients, this conversation will help you reframe that belief with evidence, context, and perspective. You will hear what the numbers really say about mental health access in Canada, why low utilization is not a sign of failure, and how changes in search behavior, technology, and visibility are reshaping how clients find therapists as we move into 2026. This episode is not about hustling harder or competing with large corporate platforms. It is about understanding what is changing, what is staying the same, and how to position your private practice in a way that feels ethical, aligned, and sustainable. In This Episode, You'll Learn: What the data actually says about mental health access and private practice in Canada Why oversaturation is not the real problem and what is How client discovery has changed with Google, AI, and modern search behavior Why relying only on referrals is becoming less reliable and more stressful How independent therapists can stand out through clarity and positioning, not hustle Ready to Stop Relying on Referrals? If you are ready to build a steady stream of aligned, paying clients without feeling salesy, overwhelmed, or out of integrity, Accelerate Your Practice is designed to support you. This signature program helps Canadian therapists get found by the right people, build trust through clear and grounded messaging, and create marketing systems that support consistent practice growth. 👉 Learn more here: https://www.buildyourprivatepractice.ca/accelerate-your-practice Explore More Support Visit https://www.buildyourprivatepractice.ca for free resources, programs, and tools to support your next stage of growth.

Waiting for referrals can feel familiar and exhausting. If you've ever caught yourself thinking, "It's been quiet. I hope things pick up soon," this episode is for you. In this solo episode of The Build Your Private Practice Podcast, Liane speaks directly to therapists who are relying on referrals as their primary or only way of attracting clients and feeling stuck in the uncertainty that comes with it. While referrals can absolutely be part of a healthy practice, they should not be your entire strategy. This conversation is about shifting from hope to strategy, so you can take back control of your caseload in a way that feels ethical, aligned, and not salesy. Liane walks you through BYPP's four-phase visibility strategy, designed to help therapists move from being quietly "findable" to clearly and consistently seen by the right clients and referral partners. This episode is an invitation to stop waiting and start building something stable, sustainable, and values-aligned. In This Episode, You'll Learn: Why relying solely on referrals keeps your practice unpredictable The difference between passive waiting and proactive visibility Why hope isn't a business strategy, even though it works beautifully in therapy BYPP's four-phase visibility framework: Root & Reflect: Clarifying your niche, strengths, and message Be Seen With Clarity: Aligning your website, directories, and online presence Tell the Story: Letting people know who you are and how you help Build Real Relationships: Creating sustainable, values-based referral connections How to market your practice in a way that feels human, ethical, and aligned Why consistency matters more than being everywhere How perfectionism keeps therapists invisible and what to do instead Ready to Move Beyond Referrals? If you're ready to create a steady stream of aligned, full-fee clients without burnout or pressure, Accelerate Your Practice is designed to help. This is BYPP's signature program for therapists who want predictable, sustainable growth without relying on referrals or running themselves into the ground. 👉 Learn more here: https://www.buildyourprivatepractice.ca/accelerate-your-practice Explore More Support Visit https://www.buildyourprivatepractice.ca for free resources, tools, and programs to support your next stage of private practice growth. You don't have to figure this out alone.  

Private practice can feel isolating—especially when you're trying to make big decisions, grow sustainably, or figure out the business side without burning out. In this episode of The Build Your Private Practice Podcast, Liane is joined by Lena Lang, BYPP's new Community Growth Partner, for an honest conversation about why community is not just a "nice to have," but a foundational part of building a sustainable private practice. Together, they unpack what community really offers therapists—from practical strategy and shared learning, to motivation, perspective, and a sense of not doing this alone. If you've ever felt like you're second-guessing every move, stuck in isolation, or hesitant to engage in group spaces because of past experiences, this episode will help you rethink what supportive community can look like. This conversation is about moving out of silos, learning faster (and with less friction), and building a practice that's supported by connection—not pressure. In This Episode, You'll Learn: Why private practice can feel isolating—and how community changes that What a healthy, values-aligned professional community actually looks like How learning from others' experiences can save you time, money, and energy Why community support matters strategically, not just emotionally Common mistakes therapists make when trying to grow their practice alone How shared knowledge helps you avoid unnecessary trial and error What to do if you've had negative experiences in other communities Why "you don't have to figure this out alone" isn't just a phrase—it's a strategy How community can reduce burnout while supporting sustainable growth Why there is space for you in private practice, even in a crowded field You Don't Have to Build Your Practice Alone If you've been trying to grow your practice in isolation, this is your reminder that support matters—and it's allowed. Come join us inside our free Facebook group for mental health therapists. It's a grounded, values-driven space where you can ask real questions, get support, and connect with other therapists who understand the realities of private practice. 👉 Join the free community here https://www.facebook.com/groups/buildyourprivatepractice Explore More Support Visit https://www.buildyourprivatepractice.ca for free resources, programs, and tools to support your next stage of growth.

Your Financial Forecast: How to Plan for Sustainable Income in 2026 Being fully booked doesn't always mean your private practice is financially stable. In this episode of The Build Your Private Practice Podcast, Liane walks you through how to take a grounded, realistic look at your private practice finances—and why income planning matters as you head into 2026. If you've ever wondered why you're working hard but still feeling financially stretched, this conversation will help you identify where money leaks happen and what to do about them. You'll learn how to forecast your income in a way that feels simple, ethical, and sustainable—without spreadsheets taking over your life. This episode is about shifting from "staying busy" to intentionally planning for income that actually supports you. In This Episode, You'll Learn: Why a full caseload doesn't automatically equal financial stability How to calculate your real monthly income needs (and what that number tells you) Common money leaks in private practice—like unpaid admin, cancellations, and sliding scale overload How to set compassionate, professional boundaries around fees and policies Why client retention plays a bigger role in your income than you might think How a weekly "CEO hour" can help you make clearer, calmer financial decisions What 2026 income planning really looks like for therapists who want sustainability—not burnout Ready to Create More Stability in Your Practice? If you're ready to build a steady stream of aligned, full-fee clients without relying on referrals or running yourself ragged—check out Accelerate Your Practice. This signature program is designed to help you create income stability, confidence, and ease in your private practice. 👉 Learn more here: https://www.buildyourprivatepractice.ca/accelerate-your-practice Explore More Support: Visit https://www.buildyourprivatepractice.ca for free resources, programs, and tools to support your next stage of growth.

Digital marketing does not have to feel overwhelming, salesy, or unethical, even for therapists. In this episode of the Build Your Private Practice Podcast, Liane Wood is joined by Adam Jesperson, co-founder of Fractal Marketing, to break down what is actually working in digital marketing for Canadian therapists right now, and what to stop wasting your time and money on. They talk about: Why marketing feels so uncomfortable for many therapists and how to reframe it What has changed in digital marketing over the last few years The role of Google Ads, SEO, and GEO (Generative Engine Optimization) in 2026 How therapists can ethically use marketing to reach people who are actively seeking help Simple, low-cost ways to improve your online presence This conversation is especially helpful if: Marketing makes your stomach drop Your website is not converting into inquiries You feel torn between helping and selling You want sustainable visibility without burning out Listen now to learn how to approach digital marketing in a way that feels ethical, effective, and aligned with your values as a therapist. Connect with Adam: Website: https://www.fractalmarketing.ca/ LinkedIn: Adam Jesperson https://www.linkedin.com/in/adam-growyourpractice/ Resources: → Learn more about https://www.buildyourprivatepractice.ca/accelerate-your-practice → Learn more about https://www.buildyourprivatepractice.ca/scale-your-practice → Visit the Build Your Private Practice Homepage https://www.buildyourprivatepractice.ca/  

If your income in private practice feels like a rollercoaster—one month strong, the next unpredictable—you're not alone. Many therapists were never taught how to plan their income… just how to work more when things feel tight. In this episode, Liane walks you through a simpler, more sustainable way to approach income as a therapist in private practice. This isn't about working harder or raising your rates just because someone on Instagram told you to. It's about building a financial foundation that actually supports your real life. What You'll Learn: Why income unpredictability is often built into your current model How to reverse-engineer your monthly income goal What most therapists forget to factor into their rates How capacity, pricing, and boundaries work together to create sustainability A mindset shift to help you feel more in control of your numbers Links + Resources: → Learn more about Accelerate Your Practice → Learn more about Scale Your Practice → Visit the Build Your Private Practice Homepage

If the end of the year feels more chaotic than calm, this episode is for you. Inside, I'm walking you through four practical steps to help you wrap up your private practice before the holidays hit—so you can breathe easier, feel more in control, and start 2026 with a clean slate. Whether you're behind on admin, dreading your finances, or just feeling scattered, this is your simple, no-fluff guide to ending the year with more ease and clarity. In This Episode, You'll Learn: The client communication updates to send before the holidays How to get your EHR system ready for a smoother 2026 What to review in your finances (and how to simplify it) The forms and policies that might need a refresh before January How to plan for rest and revenue in the new year   Helpful Links + Resources Free tools and support: www.buildyourprivatepractice.ca Subscribe & Review If this episode helped you feel a little less overwhelmed, I'd love for you to subscribe and leave a quick review as it helps other therapists find the show.  

If you've been waiting for referrals to fill your caseload, this episode is your permission slip to stop relying on chance. Referrals can be a helpful part of your marketing, but they aren't a growth strategy. They're unpredictable, passive, and completely out of your control. And when your practice depends on them, growth slows down and income stays inconsistent. In this episode, Liane unpacks three key reasons referrals might be holding you back and walks you through how to shift into a more intentional, sustainable visibility strategy. One that brings the right clients to you—without needing to be on every platform or shout into the void. What You'll Learn: Why referrals become less reliable as your practice grows What makes you invisible to the clients you'd love to work with The difference between being visible and being findable How to simplify your marketing so it actually works The mindset shift that helps marketing feel more aligned and less overwhelming Links + Resources: → Learn more about Accelerate Your Practice → Learn more about Scale Your Practice → Visit the Build Your Private Practice Homepage  

Most therapists don't set out to become entrepreneurs—but running a private practice means you're building a business whether you planned to or not. In this episode, I sit down with business strategist Ryan Duncan to talk about what it really takes to build a sustainable practice without burning yourself out. We unpack the behind-the-scenes realities therapists face as accidental business owners, why hustle-driven growth eventually breaks down, and how slowing down to build the right foundations can actually move you forward faster. If you've ever felt behind, overwhelmed, or unsure whether your practice is truly supporting your life, this conversation will help you reframe growth and make more intentional decisions for your next stage. Build Your Private Practice Homepage: https://www.buildyourprivatepractice.ca/ Our Signature Program: Scale Your Practice  https://www.buildyourprivatepractice.ca/scale-your-practice Facebook Community for Canadian Therapists: https://www.facebook.com/groups/buildyourprivatepractice What We Cover in This Episode: Why so many therapists become "accidental entrepreneurs" The hidden cost of hustle-driven, burnout-based growth How missing foundations create overwhelm and instability Why feeling "behind" is usually a structure problem—not a personal failure The role clarity plays in sustainable business growth What to focus on now based on your stage of practice

In this episode, we're unpacking a common and frustrating experience for private practice therapists: your schedule is full, but your income still feels unpredictable—or even too low. Sound familiar? You're not alone, and you're not doing it wrong. You may have simply outgrown your current structure. Liane breaks down why more clients doesn't always mean more income, where hidden revenue leaks might be hiding in your practice, and what it actually takes to create more predictable, sustainable income—without adding more sessions or sacrificing your sanity. What You'll Learn: Why being fully booked doesn't guarantee consistent income How undercharging, cancellations, and sliding scale spots affect your bottom line The mindset shift therapists need to stop trading time for burnout Five actionable ways to restructure your practice for sustainability What to track and adjust before raising your rates Links + Resources: → Learn more about Accelerate Your Practice → Learn more about Scale Your Practice → Visit the Build Your Private Practice Homepage  

When most therapists think about money, they think about tax time. But your numbers tell a much bigger story and learning how to read them can give you confidence, clarity, and peace of mind all year long. In this episode of The Build Your Private Practice Podcast, I'm joined by Fractional CFO, CPA, and educator Jami Monte, founder of Chillbooks, to explore the simple systems that help solopreneurs take control of their finances. We talk about financial rituals, common bookkeeping mistakes, and how to use QuickBooks without the overwhelm. Plus, Jami shares her free Solopreneur Write-Off Guide to help you save money and keep more of what you earn.    Links & Resources: Free Solopreneur Write-Off Guide: https://pages.jamimonte.com/writeoff Learn more about Chillbooks: https://jamimonte.com/chillbooks/ Get support for your practice: https://buildyourprivatepractice.ca    

Still doing everything yourself in private practice? It might be time to rethink that. In this episode of The Build Your Private Practice Podcast, we're talking about the therapy admin tasks that may be draining your time, energy, and income—without adding value. From email templates to scheduling tools to simple automation, you'll learn what to let go of and how to free up space for the work that matters most. This isn't about outsourcing your whole business. It's about making intentional choices that support your sustainability and growth. Links and Resources: Visit buildyourprivatepractice.ca for tools, templates, and training Recommended Tools: Jane App for scheduling and billing Meta Business Suite or Later for social media batching Free Resources for Private Practice: https://www.buildyourprivatepractice.ca/resources Explore Programs: Launch Your Practice Accelerate Your Practice Scale Your Practice  

Most therapists don't think about insurance until they have to—but by then, it might be too late. In this episode, I sit down with insurance advisor Aviva Abraham to unpack how Canadian therapists can protect their income, practice, and future with the right insurance at the right stage of business. Whether you're just starting out or scaling to something bigger, this conversation will give you the clarity (and confidence) to take smart steps now. Special Gift from Aviva Abraham Want a clear, stage-by-stage guide to the insurance coverage your practice needs? Email [email protected] to get your free copy of: The Healthcare Professional's Insurance Roadmap Protect yourself and your business at every stage of growth. Links & Resources Build Your Private Practice Homepage: buildyourprivatepractice.ca Our Signature Program: Scale Your PracticeFacebook Community for Canadian Therapists: Join Here What We Cover in This Episode: The surprising risks most therapists overlook when it comes to income The difference between disability and critical illness insurance What kind of insurance you need based on your business stage Why insurance isn't "just a cost"—and how it can be a smart business move How to avoid common insurance pitfalls that cost therapists big time

What if one policy shift could remove unnecessary barriers, improve client access, and support therapists across the country? In this episode of The Build Your Private Practice Podcast, we explore the One Canadian Economy Act, a federal proposal aimed at improving labour mobility for therapists and other licensed professionals. You will hear how Canada's fragmented regulation system limits access to care, and why aligning with national momentum could be a turning point for both therapists and the clients who rely on them. If you have felt boxed in by provincial licensing rules or frustrated by professional politics standing in the way of client care, this conversation is essential listening. Links and Resources: Visit BuildYourPrivatePractice.ca for therapist tools and training Explore Our Programs: Launch Your Practice Accelerate Your Practice Scale Your Practice Free Resources: https://www.buildyourprivatepractice.ca/resources Join the Therapist Facebook Community: Click Here What You Will Learn in This Episode: Why inconsistent regulations harm both therapists and clients How the One Canadian Economy Act could increase access and reduce wait times Real-world examples of how licensing mismatches limit care Why collaboration matters more than competition in professional advocacy How to use your voice to support meaningful change  

Therapists don't always think of themselves as media-worthy, but what if that's exactly what your practice needs to grow? In this episode, physical therapist, podcast host, and business coach Karen Litzy joins Liane to talk about the power of earned media for therapists. Karen shares how showing up in public-facing media (from podcasts to press) can increase your impact and visibility without relying on paid ads or referral fatigue. They also explore the systems that support sustainable growth and how you can expand your reach without burning out. Karen Litzy is a physical therapist and entrepreneur who helps healthcare professionals grow businesses they love. She is the host of the Healthy, Wealthy & Smart Podcast and a sought-after speaker and consultant in the healthcare space. If you've been wondering how to reach more people without spinning your wheels, this episode is a must-listen. Links & Resources: → Connect with Karen Litzy: karenlitzy.com → Listen to her podcast: Healthy, Wealthy & Smart → BYPP resources for Canadian therapists: buildyourprivatepractice.ca → Want tools to grow faster? Grab the BYPP Fast Track Kit In This Episode, You'll Learn: What "earned media" is and why it's underused by therapists Why visibility matters in private practice—and how to build it How Karen built systems to scale her business sustainably The most important mindset shift for becoming a public-facing expert Simple steps to pitch yourself and get featured

For most therapists, the default way to increase income is simple: book more sessions. But what happens when your calendar is already full, or you're on the edge of burnout? In this episode of The Build Your Private Practice Podcast, I'm challenging the belief that the only path to more income is more clients. You'll learn why this model keeps therapists stuck, what other income options actually look like, and the mindset shift that changes everything. If you're ready to break free from the time-for-money trap, this conversation will help you imagine and start building a practice that works differently. Helpful Links: Explore Scale Your Practice: https://www.buildyourprivatepractice.ca/scale-your-practice Visit our homepage: https://buildyourprivatepractice.ca Join the BYPP Facebook Community: https://www.facebook.com/groups/buildyourprivatepractice We've partnered with our friends at Jane to offer something special for the BYPP community. Use the code BYPP2MO when you sign up and your first 2 months with Jane are on us. https://meet.jane.app/liane-wood/?utm_campaign=meet_jane_bundle&utm_medium=partnerstack&utm_source=ambassador&utm_term=all&ps_partner_key=MWEyMWEwNzNjNzMw&ps_xid=Zx9teVcMALNDgm&gsxid=Zx9teVcMALNDgm&gspk=MWEyMWEwNzNjNzMw  What We Cover in This Episode: The trap of "more clients = more income" Why burnout isn't your fault, it's the business model How other Canadian therapists are scaling without adding more sessions Practical alternatives to expand income and impact The mindset shift from therapist to business owner  

Many therapists are working in isolation—and it's their clients who pay the price. In this episode of The Build Your Private Practice Podcast, Liane sits down with psychiatrist and founder of Psychotherapy Matters, Dr. Allan Steingart, to talk about what happens when we bring collaboration back into client care. With decades of experience in both hospital and private settings, Dr. Steingart is on a mission to make integrated mental health care accessible to more Canadians. Through Psychotherapy Matters, he's helping therapists partner directly with psychiatrists and other professionals to improve outcomes, reduce wait times, and feel more supported—without jumping through endless hoops. If you've ever wished for more integration, more connection, and more support in how you serve your clients, this episode offers a practical and hopeful new model. Links & Resources: → Learn more about Psychotherapy Matters: psychotherapymatters.com → Explore our programs and support for Canadian therapists: buildyourprivatepractice.ca → Join our Facebook community: Click here to join → Want quick wins to grow your practice? Get the BYPP Fast Track Kit In This Episode, You'll Learn: Why collaborative care matters more than ever in private practice How Psychotherapy Matters is changing the landscape of Canadian mental health The practical ways therapists can start working with psychiatrists today What therapists need to know about team-based care in a solo setting How collaboration improves outcomes for both clients and clinicians  

So many therapists dream about running a group, launching a course, or hosting a workshop, but then stop themselves with one nagging question: "Am I ready?" In this episode of The Build Your Private Practice Podcast, I'm unpacking the "readiness myth" that keeps therapists stuck in 1:1 work longer than they need to be. You'll learn what being "ready" actually looks like, why you don't need a huge audience or perfect systems to get started, and how to pilot your ideas without the pressure to make it flawless from day one. If you've been waiting for the perfect time to expand your income and impact, this conversation will show you why that time might be now. Helpful Links: -  Explore Scale Your Practice: https://www.buildyourprivatepractice.ca/scale-your-practice Visit our homepage: https://buildyourprivatepractice.ca  Join the BYPP Facebook Community: https://www.facebook.com/groups/buildyourprivatepractice What We Cover in This Episode: Why waiting for the "perfect moment" keeps you stuck What being "ready" to expand your offers really looks like How to start small by piloting instead of perfecting The deeper reason therapists need scalable offers for sustainability Why groups, workshops, and courses might be closer than you think  

When Roxanne Francis started her private practice, she didn't just want to build something successful, she wanted to build something that supported others too. In this inspiring episode, Roxanne joins Liane to talk about the power of community in private practice. From mentorship to representation, she shares how supporting other therapists has been just as meaningful as growing her own thriving business. Roxanne Francis is a registered social worker, psychotherapist, and consultant who specializes in mental health, workplace wellness, and equity-based leadership. She is also the founder of Francis Psychotherapy & Consulting, where she leads a growing team dedicated to empowering clients and clinicians alike. If you've ever felt like you're building your practice in a vacuum, this episode is a powerful reminder that you don't have to go it alone and that everyone rises higher when we rise together. 🔗 Links & Resources: → Connect with Roxanne Francis: francispsychotherapy.com → Explore BYPP programs for Canadian therapists: buildyourprivatepractice.ca → Join the BYPP Facebook community: Click here to join → Want quick wins to grow your practice? Grab the BYPP Fast Track Kit 💡 In This Episode, You'll Learn: How Roxanne built a thriving practice rooted in purpose and values Why representation and mentorship matter deeply in mental health care What it looks like to create real community as a therapist How lifting others up can fuel your own growth

If you're dreaming of scaling your private practice beyond 1:1 therapy—adding a team, expanding services, or launching new offers—you can't rely on gut instinct alone. You need numbers. But that doesn't mean wrestling with spreadsheets or spending hours trying to make sense of your EHR data. In this guest episode, I'm joined by Tory Krone, therapist and co-founder of PracticeVital, the first and only automated dashboard designed specifically for therapy practice owners. We're diving into how knowing your numbers can help you make smarter business decisions, improve client outcomes, and stop leaving money (and energy) on the table. Whether you've been avoiding your data—or trying to DIY it—this conversation will show you how powerful it is to have the right metrics at your fingertips. Listen now to learn: Why most therapists are flying blind when it comes to their practice data The key numbers every group or scaling practice should be tracking How one practice discovered a 52% retention rate—and what they did next What metrics actually matter when you're growing a team How to get $30 off your first month of PracticeVital with code BYPP Links Mentioned: PracticeVital: www.practicevital.com Mention Build Your Private Practice for $30 off your first month Private Practice Growth Resources: Accelerate Your Practice: Fill your schedule with ideal clients Scale Your Practice: Build a business that scales with ease Join our Free Facebook Group: A community for Canadian therapists growing their private practice

You've heard that "the riches are in the niches"—but what happens when your niche feels too narrow to grow? In this episode of The Build Your Private Practice Podcast, we're unpacking the difference between a highly specific niche that attracts ideal clients—and one that unintentionally pushes them away. If you've ever worried that you've niched yourself into a corner (or you're afraid to niche because of that exact reason), this conversation will help you find the clarity and confidence to move forward. Helpful Links: Explore Accelerate Your Practice: https://www.buildyourprivatepractice.ca/accelerate-your-practice Visit our homepage: https://buildyourprivatepractice.ca Join the BYPP Facebook Community: https://www.facebook.com/groups/buildyourprivatepractice What We Cover in This Episode: Why hyper-specific niches can build trust and referrals faster Signs your niche might be too narrow to sustain your practice How to broaden your niche without going generic How to know if your niche can grow with you (into offers beyond 1:1) Simple ways to shift your message for more connection

Think paid ads are too salesy or off-brand for your therapy practice? Think again. In this episode, marketing strategist Britt Holmes from Merit Media joins us to break down how therapists can use ethical, effective advertising to attract ideal clients—without the overwhelm or discomfort. We explore the mindset shifts, strategy tweaks, and simple systems that help therapists grow their practices sustainably and in alignment with their values. Whether you've tried ads before or are simply curious if they could work for you, this episode offers a clear and actionable roadmap. Connect with Britt: Learn more about Britt Holmes and Merit Media at https://www.meritmedia.com/therapy  Links and Resources: Learn how to fill your caseload without burnout: Accelerate Your Practice More episodes and full show notes: The Build Your Private Practice Podcast Join our Facebook Community: Build Your Private Practice Facebook Group In This Episode, We Cover: Why many therapists feel uncomfortable with paid ads—and how to reframe that The biggest mistake therapists make when running ad campaigns How to start small and use your budget effectively A real-life success story from a therapist who filled her caseload with ads What to address on your website before launching an ad campaign  

If you've ever said, "I help people with anxiety," and felt invisible in the therapy world—you're not alone. In this episode of The Build Your Private Practice Podcast, we're digging into why generic niches don't work, and how to craft a message that actually connects with the clients you want to serve. Whether you're just launching or refining a growing practice, this episode will help you move from sounding like every therapist to standing out as the right therapist for your ideal client. You'll learn how to clarify your niche without starting over—and why your words matter more than your modalities.  Helpful Links: Join the Niche & Copy Crash Course: https://buildyourprivatepractice.mn.co/plans/356372 Visit our homepage for more support: https://buildyourprivatepractice.ca Join the BYPP Facebook Community: https://www.facebook.com/groups/buildyourprivatepractice  What We Cover in This Episode: Why "I help people with anxiety" isn't enough anymore The 3 levels of niching—and which one gets you noticed How to refine your niche without burning everything down The #1 mindset shift that makes your niche work harder for you Why your niche is more about language than credentials  

If your private practice website looks professional but isn't converting visitors into clients, this episode will show you why. Liane is joined by Matt Morrison, founder of Clinic Sites, to explore the most common therapist website mistakes—and what actually works to attract and book your ideal clients. Learn how your website can build trust from the first click, guide visitors effectively, and become a true asset to your business. Matt also walks through how Clinic Sites integrates with Jane App to make launching a polished, strategic site easier than ever. Mentioned in This Episode: Jane App – One Month Grace Period with Code BYPP1MO: https://meet.jane.app/more-time?utm_medium=referral&utm_campaign=BYPP1MO Join the BYPP Facebook Group: https://www.facebook.com/groups/buildyourprivatepractice Clinic Sites: https://clinicsites.co

In this special Q&A episode, Liane answers real questions submitted by Canadian therapists inside the BYPP community. From choosing the best website platform to navigating therapist exits, hiring support staff, and setting up your private practice properly—this episode is packed with practical, Canadian-specific advice. If you've ever wondered "what's next?" or "am I doing this right?"—you're not alone. Tune in for grounded, real-world answers that will help you build your private practice with more clarity, confidence, and support.  Tools + Resources Mentioned: ClinicSites – Use code BYPP1MO for one free month of website hosting EFV Legal – Contracts and legal help for private practice BYPP Private Practice Start-Up Cost Guide – Free resource to help you plan and launch Kickstart Your Social Media Templates – Done-for-you Canva templates 📌 Links: Home Accelerate Your Practice Facebook Community 🧠 What We Cover: Best website platform for Canadian therapists Where to find contracts and legal templates Handling therapist exits and client records Insurance billing for RPs in Ontario Pros and cons of separate business accounts Tools for creating marketing content Using a business name while subcontracting Abbreviations in clinical notes Training admin staff on privacy and ethics How to introduce new admin staff + what to pay  

In this guest episode of The Build Your Private Practice Podcast, Liane is joined by legal expert Elena Favaro Viana of EFV Legal to discuss the essential legal foundations therapists need to protect and grow their private practices. From contracts to business structure, hiring associates to selling your practice down the road — Elena breaks down what therapists need to know at every stage of business growth, and how to feel legally confident while building the practice you want. Listen now and discover: ✔ The most common legal mistakes therapists make when starting or growing ✔ How to legally structure your practice for long-term stability ✔ What to include in associate agreements (and what to avoid) ✔ Legal considerations for multi-disciplinary clinics ✔ What makes a practice legally "sellable" down the road 🔗 Helpful Links: Connect with Elena Favaro Viana: EFV Legal Professional Corporation Want to win a $500 grant to build your private practice? Sign up for Jane App before September 30, 2025 using the code BYPP1MO to be automatically entered here:  https://meet.jane.app/liane-wood/ Don't miss the BYPP Online Summit coming September 2025 — connect, learn, and grow alongside Canadian private practice therapists. Sign up here: https://buildyourprivatepractice.thrivecart.com/bypp-summit-2025/ BYPP Programs: Launch Your Practice Accelerate Your Practice Scale Your Practice Visit buildyourprivatepractice.ca for free resources  

What if the burnout you're feeling isn't because you're doing too much—but because what you're doing isn't aligned? In this heartfelt and practical conversation, Liane is joined by BYPP coach and registered psychotherapist Spencer Nageleisen to explore what it really means to build a values-aligned private practice. They unpack how therapists can move from overwhelm to meaning—not by working less, but by working with intention. If you've ever questioned whether your practice truly fits your life, this episode is your compass. 🔗 Links & Resources: → Explore our signature programs: BuildYourPrivatePractice.ca → Join the BYPP Facebook Community: Click here to join → Want to win a $500 grant to build your private practice? Sign up for Jane App before September 30, 2025 using the code BYPP1MO to be automatically entered here:  https://meet.jane.app/liane-wood/ → Want quick wins now? Grab the BYPP Fast Track Kit → Don't miss the BYPP Online Summit coming September 2025 — connect, learn, and grow alongside Canadian private practice therapists. Sign up here: https://buildyourprivatepractice.thrivecart.com/bypp-summit-2025/ 💡 In This Episode, You'll Learn: Why your values are a better compass than any business goal The difference between being busy and being burned out How to uncover the values that really matter to you Why focusing on one core value is more powerful than listing twenty Practical ways to experiment with your values in your day-to-day practice What to do when mindset blocks make you question your path

In this guest episode of The Build Your Private Practice Podcast, Liane is joined by systems strategist Samantha MacKinnon to talk about a challenge many therapists face when their practices start to grow: the chaos behind the scenes. Growth doesn't automatically create ease — and often, what looks like success on paper feels exhausting in real life. Samantha breaks down how simple systems shifts can help therapists move from constant reactivity and decision fatigue into clarity, confidence, and real scalability. Listen now and discover: ✔ Why growth often feels chaotic behind the scenes ✔ Hidden signs your systems aren't supporting your success ✔ How mental load and decision fatigue drain your energy ✔ The power of micro-systems to free up brain space ✔ Small operational shifts that make a big difference fast 🔗 Helpful Links: Connect with Samantha MacKinnon: samanthamackinnon.com Want to win a $500 grant to build your private practice? Sign up for Jane App before September 30, 2025 using the code BYPP1MO to be automatically entered here:  https://meet.jane.app/liane-wood/ Don't miss the BYPP Online Summit coming September 2025 — connect, learn, and grow alongside Canadian private practice therapists. Sign up here: https://buildyourprivatepractice.thrivecart.com/bypp-summit-2025/ BYPP Programs: Launch Your Practice Accelerate Your Practice Scale Your Practice Visit buildyourprivatepractice.ca for free resources  

Burnout doesn't just disappear with a vacation—it requires real change in how your private practice is built and run. In this honest solo episode, Liane shares five foundational business shifts that helped her move from burnout to sustainability in her own practice. Whether you're overwhelmed, overbooked, or over it, these practical steps will help you build a business that supports your energy, income, and well-being. Mentioned in This Episode: Learn about Accelerate Your Practice: https://buildyourprivatepractice.ca Join the BYPP Facebook Group: https://www.facebook.com/groups/buildyourprivatepractice Key Topics Covered: Why traditional success markers can lead to burnout How to restructure your schedule for more energy and ease The role pricing plays in long-term sustainability  What it looks like to add a scalable income stream  How getting support helped Liane take back her time  The one question to ask if you're feeling stuck or depleted Professional Development Resources How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney Sleep issues often stall trauma recovery—and sleep hygiene alone won't fix it. Join renowned expert Dr. Colleen Carney in Toronto for a hands-on, two-day workshop that equips you with evidence-based sleep treatments, including CBT-I techniques tailored for trauma. https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=72e1ba2726d6#1705678617276-be0466c2-3bc5 EMDR 5-Day Training Courses with Roy Kiessling Join master trainer Roy Kiessling this summer in Toronto or Halifax for an EMDRIA-approved, 5-day intensive that goes beyond basics. https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=72e1ba2726d6 PESI Canada: FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/ FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6 PESI Canada x $49 Sale https://my.pesi.partners/65FX177/29ZZ21X/

In this special guest episode of The Build Your Private Practice Podcast, Liane is joined by Linzy Bonham, founder of Money Skills for Therapists, to talk about one of the biggest struggles many therapists face: money. If you've ever felt overwhelmed, ashamed, or uncertain when it comes to your practice finances, this conversation offers both compassion and clarity. Linzy shares mindset shifts, emotional insights, and simple systems that therapists can use to build real financial confidence—without shame, spreadsheets, or perfectionism. Listen now and discover: ✔ Why money feels so emotionally charged for many therapists ✔ How money shame and avoidance keep you stuck ✔ The first simple mindset shift to start creating change ✔ How regular "money dates" build financial clarity ✔ Systems that support your values, life, and business goals 🔗 Helpful Links: Connect with Linzy Bonham: Money Skills for Therapists Listen to Linzy's Podcast: Money Nuts & Bolts BYPP Programs: Accelerate Your Practice Scale Your Practice Visit buildyourprivatepractice.ca for free resources  

Burnout in private practice doesn't always look like exhaustion—it often hides behind a full caseload, strong boundaries, and a successful-looking schedule. In this solo episode, Liane unpacks the quiet patterns of burnout many therapists miss and shares how you can recognize the warning signs before they lead to full-on depletion. From the emotional load of being your own boss to the hidden risk of being fully booked, this conversation gets real about what it takes to run a practice that supports your life—not drains it. Mentioned in This Episode: Download the Private Practice Fast Track Kit: https://buildyourprivatepractice.thrivecart.com/the-bypp-private-practice-fast-track-kit Join the BYPP Facebook Group: https://www.facebook.com/groups/buildyourprivatepractice Key Topics Covered: How private practice burnout differs from agency burnout 3 invisible burnout patterns that might be draining you Why being fully booked can be a hidden red flag How your business model could be the root of your exhaustion The mindset shift that helps start your burnout recovery Practical next steps to shift from burnout to sustainability

In this special guest episode of The Build Your Private Practice Podcast, Liane sits down with Robin Valadares to unpack one of the most common struggles for therapists: money. Whether you're feeling overwhelmed by your finances or simply want to build more stability, this conversation offers a fresh perspective on how your money mindset can either hold you back or move you forward. Robin shares practical shifts, simple strategies, and tangible next steps for Canadian therapists to create the financial foundation their practice—and life—deserves. Listen now and discover: ✔ Why therapists struggle financially even with full caseloads ✔ The biggest mindset traps therapists fall into about money ✔ How small financial habits lead to long-term stability ✔ Three simple areas to focus on for financial clarity ✔ Why financial freedom is not selfish—it's sustainable 🔗 Helpful Links: Connect with Robin: Join Robin's Newsletter Download Robin's Free Recession Guide BYPP Programs: Accelerate Your Practice Scale Your Practice Visit buildyourprivatepractice.ca for more free resources

What if you could stay visible all summer—without burning out or going silent? In this episode of The Build Your Private Practice Podcast, Liane shares a realistic, low-effort summer marketing plan designed specifically for Canadian therapists. You'll learn how to simplify your strategy, maintain visibility, and attract new clients over the summer—all in under 2 hours a week. This is your no-fluff, no-overwhelm guide to staying consistent and top-of-mind, even when your energy or schedule is limited. Links & Resources: Accelerate Your Practice: buildyourprivatepractice.ca/accelerate-your-practice Free Content Planner & Tools: buildyourprivatepractice.ca Join the BYPP Facebook Group: facebook.com/groups/buildyourprivatepractice What You'll Learn in This Episode: The mindset shift that simplifies summer marketing A 2x/week posting rhythm that builds trust How to choose one platform and make it work for you A simple batching strategy to prep a month of content fast Tools for scheduling in advance so you can rest Tips for reusing your best evergreen content How to write your September re-launch message now Professional Development Resources How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney Sleep issues often stall trauma recovery—and sleep hygiene alone won't fix it. Join renowned expert Dr. Colleen Carney in Toronto for a hands-on, two-day workshop that equips you with evidence-based sleep treatments, including CBT-I techniques tailored for trauma.  https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=72e1ba2726d6#1705678617276-be0466c2-3bc5   EMDR 5-Day Training Courses with Roy Kiessling Join master trainer Roy Kiessling this summer in Toronto or Halifax for an EMDRIA-approved, 5-day intensive that goes beyond basics.  https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=72e1ba2726d6   PESI Canada:  FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/  FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6  PESI Canada x $49 Sale https://my.pesi.partners/65FX177/29ZZ21X/  

Summer doesn't need to be your busiest season—but it can be your most strategic. In this episode of The Build Your Private Practice Podcast, Liane shares her Summer CEO Checklist—5 smart, behind-the-scenes moves that set you up for a strong and sustainable fall. From refreshing your messaging to reconnecting with referral partners, this episode will help you focus your time and energy where it counts—without the pressure to do more for the sake of being busy. If you've been wondering how to use summer wisely, start here. Links & Resources: Accelerate Your Practice: buildyourprivatepractice.ca/accelerate-your-practice Free Resources & Tools: buildyourprivatepractice.ca Join the BYPP Facebook Group: facebook.com/groups/buildyourprivatepractice What You'll Learn in This Episode: 5 foundational tasks that prepare your business for fall How to align your messaging with your current niche and goals Why now is the time to streamline your systems How to pre-batch fall marketing content in summer Key questions to evaluate your pricing and capacity Simple ways to re-engage referral networks   Professional Development Resources How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney Sleep issues often stall trauma recovery—and sleep hygiene alone won't fix it. Join renowned expert Dr. Colleen Carney in Toronto for a hands-on, two-day workshop that equips you with evidence-based sleep treatments, including CBT-I techniques tailored for trauma.  https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=72e1ba2726d6#1705678617276-be0466c2-3bc5 EMDR 5-Day Training Courses with Roy Kiessling Join master trainer Roy Kiessling this summer in Toronto or Halifax for an EMDRIA-approved, 5-day intensive that goes beyond basics.  https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=72e1ba2726d6 PESI Canada:  FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/  FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6  PESI Canada x $49 Sale https://my.pesi.partners/65FX177/29ZZ21X/

What if your practice management software actually made your life easier? In this episode, Liane Wood chats with Ali Taylor, CEO of Jane App, about how they're building tools that truly support Canadian therapists—from smart automation to AI-powered charting. They dive into how therapist feedback shapes the Jane roadmap, the role of secure messaging, and what's coming next for group practices looking to scale with simplicity. If admin is eating up your time, this conversation is your roadmap back to what matters most: client care. Links & Resources: Jane App – Get 1 Month Free: Link (use code BYPP1MO) Private Practice Fast Track Kit: Link Join our FB Group: Build Your Private Practice Canada   What You'll Learn in This Episode: Why Jane App was built with therapists, not doctors, in mind How therapist feedback directly influences product updates Exciting AI features on the horizon for charting and workflow The biggest admin time-wasters (and how to reclaim your time) Tools that support scaling group practices with ease  

Worried about the summer slump in private practice? You're not alone—but it doesn't have to derail your momentum. In this episode of The Build Your Private Practice Podcast, Liane shares 7 strategic ways to keep client inquiries steady through the slower summer months. From refreshing your online presence to sending check-in emails and aligning your schedule with client routines, you'll walk away with actionable steps to stay booked—and avoid the financial rollercoaster. This isn't just about surviving summer—it's about using it to build a stronger, more sustainable practice. Links & Resources: Accelerate Your Practice: buildyourprivatepractice.ca/accelerate-your-practice BYPP Free Resources: buildyourprivatepractice.ca Join the BYPP Facebook Group: facebook.com/groups/buildyourprivatepractice What You'll Learn in This Episode: Why the summer slowdown happens—and what to do about it How to reframe summer as a business opportunity Tips for refreshing your online presence and messaging Ways to reconnect with past clients without pressure How to align your hours with seasonal client needs A visibility strategy that keeps you top-of-mind Why summer strategy plants seeds for fall success Professional Development Resources How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney Sleep issues often stall trauma recovery—and sleep hygiene alone won't fix it. Join renowned expert Dr. Colleen Carney in Toronto for a hands-on, two-day workshop that equips you with evidence-based sleep treatments, including CBT-I techniques tailored for trauma.  https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=72e1ba2726d6#1705678617276-be0466c2-3bc5   EMDR 5-Day Training Courses with Roy Kiessling Join master trainer Roy Kiessling this summer in Toronto or Halifax for an EMDRIA-approved, 5-day intensive that goes beyond basics.  https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=72e1ba2726d6   PESI Canada:  FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/  FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6  PESI Canada x $49 Sale https://my.pesi.partners/65FX177/29ZZ21X/    

Feeling overwhelmed, overbooked, or just plain burned out? In this episode of The Build Your Private Practice Podcast, Liane is joined by BYPP's original founder, Christine Hakkola, to explore what it really means to reclaim your time and energy as a private practice owner. From navigating admin overload to rethinking growth when time feels scarce, Christine shares powerful mindset shifts and practical strategies to help you build a business that supports your life—not drains it. Whether you're just starting out or stuck in survival mode, this conversation is packed with clarity and encouragement. What You'll Learn in This Episode: Why most "time problems" in private practice are actually energy problems How to use the Time & Energy Audit to realign your schedule What EGA Days are—and why every therapist needs them Mindset shifts that make hiring possible (even on a budget) Why redefining success might be the key to sustainability Links & Resources: BYPP Offer Suite: buildyourprivatepractice.ca Private Practice Fast Track Kit: Get it here Join our FB Group: Build Your Private Practice Canada   Professional Development Resources How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney Sleep issues often stall trauma recovery—and sleep hygiene alone won't fix it. Join renowned expert Dr. Colleen Carney in Toronto for a hands-on, two-day workshop that equips you with evidence-based sleep treatments, including CBT-I techniques tailored for trauma.  https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=72e1ba2726d6#1705678617276-be0466c2-3bc5 EMDR 5-Day Training Courses with Roy Kiessling Join master trainer Roy Kiessling this summer in Toronto or Halifax for an EMDRIA-approved, 5-day intensive that goes beyond basics.  https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=72e1ba2726d6 PESI Canada:  FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/  FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6  PESI Canada x $49 Sale https://my.pesi.partners/65FX177/29ZZ21X/