The Places We'll Go Marketing Show

AI is no longer hype, it’s driving real business results. In this episode, we sit down with David Black (Managing Director at Google) to break down how AI is transforming marketing, creativity, and the future of work.From 60% faster business growth for AI-leading companies to 27% more conversions using AI-powered tools, this conversation dives deep into what’s actually working right now.We explore how Google is building the future with AI, from Gemini models and TPUs to changing consumer behavior across searching, streaming, scrolling, and shopping.

What does it really take to build an iconic brand in today’s world?In this episode, Annabelle Cordelli (SVP, Virgin Atlantic) shares powerful insights on modern marketing, brand building, and leadership from understanding culture and consumer behavior to creating unforgettable customer experiences.From competing on price in crowded markets to maintaining brand differentiation, this conversation dives deep into the fundamentals that stay constant across industries and what’s changing fast.

What does it really take to build a career in modern marketing?In this episode,Maria Koutsoudakis (Chief Brand Officer at VodafoneThree) shares a brutally honest and refreshingly grounded take on marketing, career growth, and leadership.

What does it really take to build an extraordinary career in today’s fast-changing world?In this live podcast episode, we sit down with a senior leader from John Lewis to unpack real, unfiltered insights on career growth, leadership, AI, failure, and what actually drives long-term success.From navigating the first 90 days in a new role to creating visibility at work, embracing messy opportunities, and handling high-pressure failures, this conversation is packed with practical advice you can apply immediately.

What does it really take to succeed in modern marketing?In this episode, Simonetta Rigo, Chief Client Officer at Rathbones and former McKinsey consultant, breaks down the reality of marketing today, from rapid growth pressures to evolving technology, and why the best marketers think beyond campaigns and focus on customer experience.This is a deep dive into leadership, brand strategy, and sustainable growth in one of the most competitive industries today.

In this episode, we sit down with Ruth Mortimer, Global President of Advertising Week, to unpack the future of marketing, leadership, and the creator economy.From starting her career in archaeology to leading a global media and events business, Ruth shares powerful insights on building a non-linear career, scaling organizations across continents, and staying relevant in a rapidly evolving industry.

What does it take to lead marketing at one of the world’s biggest fashion platforms?In this episode, Ben Blake (EVP Customer & Commercial at ASOS) breaks down the real truth about marketing, storytelling, and building brands in a cluttered digital world.From reporting in war zones with CNN to consulting at McKinsey & Company, and leading roles at Expedia, Ben shares how storytelling became the common thread across his career.

What does it really take to build a high-performing marketing career, lead at the highest level, and create lasting customer loyalty?In this episode, we sit down with Paul Fletcher, Group CMO of Schroders Wealth Management, to unpack the realities of modern marketing, from career pivots and imposter syndrome to building teams, staying relevant, and leading with energy.Paul shares how he thinks about incremental growth, why energy attracts opportunity, and what truly drives customer loyalty in high-trust industries like wealth management.

What does the future of AI, leadership, and marketing really look like?In this episode, we sit down with Laura Joseph, Chief Customer Officer at Tesco Mobile, to explore her extraordinary journey from studying classics and science fiction to leading customer strategy at one of the UK’s biggest telecom brands.Laura shares how early exposure to technology, combined with a personal challenge with arthritis, pushed her toward computing during the early days of the internet. From building her first computer to launching broadband products and now navigating the AI revolution, her career sits at the intersection of technology, storytelling, and human experience.

Only 4% of C-suite marketers ever become CEO.So how did Luke Bradley Jones make it?In this episode, we sit down with Luke Bradley Jones, CEO and President of The Economist Group, to unpack the real journey from marketing to CEO and what most leaders get wrong.From launching NOW TV at Sky, to leadership roles at BBC and Disney, to becoming custodian of a 180+ year old global brand, this is a masterclass in modern leadership.

In this episode, we sit down with Richard Bowden, Marketing & Digital Director at Boots No7 Beauty Company, to explore how modern marketing is evolving, from AI and agencies to influencers and leadership.Richard shares lessons from his career across major global brands including Unilever, and the transformation of No7 into a science-led skincare powerhouse.

How do you build a global Formula One brand before you start winning?In this episode, we sit down with Rob Bloom, Chief Marketing Officer of Aston Martin F1 Team, to unpack one of the most ambitious brand transformations in modern sport.With 2026 marking the biggest regulation reset in Formula One history, Aston Martin is entering a new era, new power unit partnership with Honda, the arrival of legendary designer Adrian Newey, a new campus, a new wind tunnel and a bold commercial vision.

Is AI killing agencies… or forcing them to evolve?In this episode, we’re joined by Nick Ford-Young, Co-Founder of Bold Space and creator of Boldstream, a multi-LLM marketing platform that’s redefining how brands, agencies and CMOs work in an AI-driven world.

In this episode, we sit down with Nicola Matthews, Head of Marketing at Tony’s Chocolonely, to unpack how one of the world’s most purpose-led challenger brands has scaled globally without losing its edge.Whether you’re a marketer, founder, or brand builder, this conversation is packed with practical lessons on challenger strategy, culture, and creativity.

Join us for an exclusive conversation with Inderjit Bassi, CMO of Barclays, as she shares her journey from strategy to marketing leadership, the role of creativity in the AI era, and how to build a purpose-led, customer-obsessed organization.

David Enwright, Marketing Director at the Post Office, reveals how to rebuild trust after the Horizon scandal, balance brand purpose with performance, and lead through burnout.

Munnawar Chishty, CMO of Carlsberg Britvic, shares her journey from accounting dreams to marketing leadership. She reveals how marketers can prove value in boardrooms, embrace AI smartly, and build challenger mindsets.

Hannah Fisher, Chief Marketing Officer at Saga, reveals how tomorrow's CMOs blend data with empathy amid rapid changes. From multichannel strategies for older demographics to personal IVF career stories and cautious AI adoption, this episode dives deep into human-centered leadership.

In this episode, we’re joined by Dan Rubel, Brand & Marketing Director at Currys, one of the UK’s most competitive and visible retail brands, to unpack what it really takes to lead marketing today.Dan shares why marketing is still a powerful profession, why CMOs need to drop the victim mindset, and how commercial credibility unlocks real influence. We explore what it means to move from good to great, how Currys built employee-led brand fame, and why giving teams freedom especially in social, drives relevance and results.

In this episode, Simon Valcarcel takes us inside his journey as a modern marketing leader from building iconic work at Virgin Media O2 to navigating burnout, rebuilding identity, and redefining what success truly means.Simon shares honest insights on discipline, creativity, resilience, team culture, and how to lead with clarity in a fast-changing world. Whether you’re an aspiring marketer, a young professional finding direction, or a leader shaping teams, this conversation will leave you with practical wisdom and fresh perspective.

A real, honest conversation on career pivots, burnout, leadership, and finding balance. From elite sport to global brands, our guest Kerry Williams shares the mindset shifts, hard lessons, and wins that shaped her journey. If you’re navigating work, identity, or growth, this one’s for you!

Join us for an in-depth conversation with Andrew Mortimer (aka Morty), co-founder of the Apertto Partnership and former media leader at Sky, as he shares insider insights into the media landscape and marketing mistakes to avoid. Learn about long-term brand investment, building trust with agencies through leadership and psychological safety, and the pros and cons of in-housing media capabilities. Perfect for marketers, media planners, and anyone wanting a clearer view of modern media strategy.

In this episode, we sit down with Charlie Green, co-founder of The Office Group, as he shares insights from his 20-year journey building a pioneering flexible workspace company valued at over a billion pounds. Discover lessons on co-CEO leadership, brand building focused on people, the future of work, navigating growth, and the importance of resilience and emotional intelligence in business. From start-up stories to reflections on legacy and sustainability, this conversation offers a masterclass in entrepreneurship and innovation in real estate.

In this episode, we sit down with Jay Safdar, Interim Head of Marketing at AllSaints, to unpack his journey, his marketing philosophy, and the unconventional choices that shaped his career. From the evolution of e-commerce to finding your place in a fast-changing industry, Jay shares honest insights, real experiences, and actionable advice for anyone building their path in marketing today.From influencers to econometrics, this episode is packed with practical wisdom for marketers who want to make smarter, data-driven decisions!

In this episode, we sit down with Dr Grace Kite, Founder of Magic Numbers, to unpack what marketing effectiveness truly means in today’s fragmented media world.From influencers to econometrics, this episode is packed with practical wisdom for marketers who want to make smarter, data-driven decisions!

In this episode, we sit down with Jill Dougan, to dive deep into her incredible marketing journey from navigating global leadership to building brands that truly connect. Jill shares her insights on balancing life and leadership, the evolving marketer landscape, AI’s role in shaping the future, and how to create your own luck in today’s fast-paced world.Whether you’re a budding marketer, brand strategist, or business leader, this conversation is packed with practical wisdom, personal stories, and trends you’ll want to take notes on.

In this episode of The Places We’ll Go – Marketing Show, we sit down with Dan Elton, a marketing leader known for his strategic clarity, curiosity, and innovation mindset. From navigating uncertainty to embracing Gen AI, Dan opens up about his journey, lessons, and the ideas shaping the future of marketing.Don’t forget to subscribe for more conversations with industry leaders!

Ever wondered how agencies are evolving, AI is changing the strategy game, and small brands are punching above their weight? 🤯Whether you’re a marketer, strategist, entrepreneur, or just curious about the future of business, this episode is packed with insights, real talk, and actionable tips.

Join us as we chat with Jo McClintock, VP of Brand & Marketing at Trainline, about what it takes to stand out in marketing today. From leading your brand story like a protagonist to navigating international markets and supporting new talent, Jo shares actionable insights for marketers at all stages of their careers.Whether you’re a budding marketer or a seasoned professional, this episode is packed with practical insights and inspiring advice.Don’t forget to like, comment, and subscribe for more conversations with industry leaders!

In this episode, we sit down with Pete Markey, one of the most respected CMOs in the industry, to dive deep into the mindset, lessons, and philosophies behind a successful marketing career.From navigating a purpose-driven journey to embracing constant learning and understanding the power of personal branding, Pete shares powerful insights for anyone looking to grow as a leader and stand out in today’s fast-changing business world.Whether you’re a marketer, founder, or simply curious about how top leaders think, this conversation is packed with actionable advice and real-world wisdom.

What does it take to build a world-class marketing team in 2025? In this in-depth conversation, marketing leader Rachel Exton shares actionable insights on everything from brand building and customer orientation to AI integration and leadership strategies. Whether you’re a marketer, entrepreneur, or business leader, this episode is packed with wisdom to help you stay ahead.Subscribe for more conversations with global leaders, marketing experts, and business innovators!

What makes a modern CMO truly board-ready? Why don’t marketers always get the status they deserve, even though they understand customers best? And what’s the underrated skill every marketer should build today?In this conversation, Chris Clark, former Global Head of Marketing at HSBC and now Deputy Chair at Aviva Insurance shares career-defining lessons on leadership, resilience, and the future of marketing. From blending brand, product, and performance, to why “half plan is the plan,” Chris brings boardroom wisdom every marketer and leader needs.Whether you’re just starting out or mid-career, this episode is packed with practical advice, inspiration, and hard-earned insights.

AI isn’t just hype, it’s reshaping our world. But here’s the catch: 25% fewer women are adopting it than men. ⚡️In this episode, Zehra Chatoo dives into:👉 The hidden bias in AI👉 What it means for brand building today👉 Why creators are the new algorithm👉 How to navigate workplace culture & bias👉 The career advice she wishes she had at the startWhether you’re a creator, marketer, or someone navigating the future of work, this episode is packed with insights you can’t afford to miss.

In this episode with guest Mr. Ben Carter, we dive into the big changes happening in the world of business, marketing, and careers and what they really mean for the future. From driverless taxis to bold career pivots to the rise of AI, this conversation covers the trends, risks, and lessons that matter today.

Artificial Intelligence isn’t just about what it can do, it’s about what it should do. In this deep-dive conversation with Dr. Daniel Hulme, AI leader and futurist, we unpack the myths, fears, and possibilities shaping our future.From business misconceptions to longevity, ethics, kids using AI, and even the question: Would you let your child marry an AI? This episode is one of the most important conversations on the future of humanity with technology.Listen to more such conversations :YouTube 👉 https://youtube.com/@theplaceswellgomarketingshow?si=Q_w3VDMBldoo8yrJSpotify 👉 https://open.spotify.com/show/3zajAP9qA031znCniJnHuV?si=rJwYLnETSRieNDnMJI84FwITunes 👉 https://podcasts.apple.com/gb/podcast/the-places-well-go-marketing-show/id1536877345

"In this brutally honest episode, Amelia Sordell breaks down personal branding, shares her own journey, and reveals the real keys to standing out online. From bouncing back after setbacks to manifesting success, this conversation is packed with raw insights and practical takeaways.Watch now and take your first step toward creating a brand that stands out.Timestamps:00:00 – Intro with Amelia Sordell01:06 – What is personal branding, really?03:53 – Amelia’s journey: Finding passion & purpose09:09 – The real key to success16:43 – Why circumstances don’t define success19:21 – How to get your foot in the door22:47 – The “just do it” mindset + 9/4 trick32:36 – The future of marketing40:16 – The brand stamp: Why everything you do matters44:27 – The power of vision boards50:42 – Luck, mindset & manifestation52:30 – Amelia’s final advice on successWant to build a startup that actually lasts? Start here!

The marketing world is about to change forever, and most people aren’t ready.In this powerful conversation, Ian reveals the #1 trend marketers are missing, how AI could replace CFOs & CMOs. If you’re a marketer, entrepreneur, or business leader, this is your wake-up call for 2025.Chapters:00:00 – Intro – Ian00:47 – One big trend marketers are not paying attention to05:53 – Ian’s take on the UK macro environment & its implications for marketing and advertising13:08 – Ian on a narrowly defined set of mega brands, and what that means for the “Davids” of the world14:28 – Streaming wars in historical context20:24 – Where it’s all heading, and why marketing should be the CFO’s best friend25:22 – Role of AI – Could CFOs and CMOs be replaced?31:21 – Search engine optimization – how quickly is it evolving?38:09 – How to protect yourself from future challenges, family impacts, and career risks – Ian’s final advice43:08 – How Ian is approaching things personallyConnect with us:Instagram: https://www.instagram.com/tpwgms/LinkedIn: https://www.linkedin.com/company/theplaceswellgomarketingshow/Facebook: https://www.facebook.com/profile.php?id=61579065174484#podcast #marketing #marketingstrategy

With over 200 Cannes Lions, 2 Adweek Brand Genius Awards and campaigns that shook culture (“Moldy Whopper,” “Proud Whopper,” “Real Beauty Sketches”), Fernando Machado has become one of the most daring voices in marketing.And what better way to celebrate our 200th episode than with one of the boldest marketers of our time?🎉🔔 Subscribe for more episodes with the boldest minds!In this no-holds-barred conversation with Ritchie Mehta & Mark Evans, Fernando reveals:⚠️ Why fear is essential to creative breakthroughs🧠 How to protect creative teams from failure anxiety🚀 Why ""playing it safe"" is the biggest threat to your brand🎮 How he marketed Call of Duty & Candy Crush without losing soul🌱 What it means to build an AI-led plant-based brand with heart🤝 The one thing every marketer MUST do: find an ally📌 Whether you're a junior marketer or a C-suite veteran, Fernando’s insights will challenge how you see brand-building forever.[ Ritchie Mehta, Marl Evans, Fernando Machado, Marketing Masterclass, Bold Creativity, Call Of Duty Marketing, Brand Purpose, Fearless Marketing, Creative Leadership ]

What happens when you care too much about being liked? Discover why letting go of the 'likability trap' could transform your career and wellbeing. In this episode, author and firestarter Amy Kean shares how reclaiming your voice—at work and in life—unlocks true power, using her viral book 'The Little Girl Who Gave Zero Fucks' as a bold case study in self-empowerment and rebellion against conformity. We dig deep into the emotional cost of fitting in, the unspoken cultural rules that silence voices (especially for women), and practical strategies for mental health on social media, managing bias, and thriving as your authentic self.If you’re tired of playing small, battling imposter syndrome, or shape-shifting for an ‘inclusive culture’ that isn’t inclusive at all, Amy’s insights will hit home. This is for founders, marketers, creatives and anyone ready to rethink workplace diversity, cultural expectations, and the real impact of social media on mental health.Enjoyed this? Hit subscribe for more conversations on brave leadership and inclusion. #socialmediamentalhealth #inclusiveculture #diverseworkenvironment #authenticity #womensvoices #workplacediversity #mentalhealth

Can we really beat cancer within a generation? Cancer Research UK's Michelle Mitchell believes so—and in this deeply personal and practical episode, she explains why we're in a genuine "golden age of cancer research" with survival rates doubling in the last 50 years.From her roots as the first in her family to attend university in 1980s Merseyside, Michelle shares how witnessing injustice and lost opportunity shaped her belief in the power of people to create change. Today, she leads one of the UK's most trusted charities with a clear mission: just get stuff done.What keeps her grounded? Time spent with cancer patients in their final days who choose to advocate for research that will help others—a profound reminder of human goodness that drives the urgency behind breakthrough innovations in AI, personalized medicine, and early detection.But this isn't just about scientific advances. Michelle reveals stark realities about cancer inequalities—how people in deprived areas face later diagnosis and poorer outcomes—and why this is fundamentally a social justice issue requiring targeted action.Key insights include:-Why 40% of cancers are preventable (and exactly how)-The critical difference early diagnosis makes (10% vs 90% survival rates)-How the HPV vaccine achieved a 90% reduction in cervical cancer-Why bowel cancer rates are rising alarmingly among young people globally-Practical steps every listener can take todayWhether you're interested in health, leadership, or social change, this conversation offers both hope and concrete action. Michelle's three-part call to action is simple: take care of yourself, seek help when something feels wrong, and find a way to contribute to the fight.#beatingcancer #cancerresearchuk #fundraising #aiincancer #leadership #hope #generationgoal #socialjustice #earlydiagnosis #prevention

How Lucky Saint Became the UK's #1 Alcohol-Free Beer is the story of how a side project turned into the best non alcoholic beer in the UK, powered by distinctive brand assets and bold marketing strategy.In this episode, Kerttu Inkeroinen, Marketing Director at Lucky Saint, reveals how the brand broke into the mainstream by disrupting the beer industry, building brand identity, and launching creative advertising campaigns that cut through.You’ll learn:How Lucky Saint used branding and advertising agency thinking to scaleWhy distinctive brand assets are key to standing out in a saturated marketHow to lead with empathy, overcome imposter syndrome, and stay consistentWhat challenger brand strategy looks like in the real worldCareer advice for marketers, founders, and anyone building something from scratchIf you care about brand development strategies, leadership, and what it takes to win as a challenger, this one’s for you.🔔 Enjoyed it? Subscribe now for more real-world marketing insight.#bestnonalcoholicbeer #distinctivebrandassets #creativeadvertisingagencies #branddevelopmentstrategies #brandingandadvertisingagency

Most marketers are overwhelmed, burned out, and chasing tactics that don’t work. Louis Grenier says it’s time to stop. In this episode, the bestselling author of Stand the Fck Out* shares a brutally honest, science-backed framework for building brands that last – by doing less, but better.We dive into:-Why solving real problems beats shiny tricks-The behavioural science behind brand distinctiveness-Why most marketers forget what actually works-How a cancer diagnosis made Louis double down on what matters – and how marketing might have saved his life-No fluff. No hacks. Just the raw truth about what it takes to build a brand people actually remember.#standoutmarketing #branddifferentiation #distinctivebrandassets #purposebrands #behaviouralscience #authenticmarketing #louisgrenier

Brand stories shape what we feel and remember far beyond logos or adverts. Phoebe Barter, Aviva’s powerhouse Brand Director, exposes how emotional branding and brilliant storytelling leave their mark in the corner of your mind and influence behaviour.Go behind the scenes of leading with vulnerability, evolving 300-year-old legacies, and see how brand marketing battles performance in the boardroom. From Aviva’s hidden archives to the true lessons of creative marketing careers, discover actionable ways to harness branding and storytelling for human connection and business growth. Aspiring marketers, agency pros, leaders and anyone curious about what really matters in brand-building will find hard-won wisdom and fresh inspiration here.Enjoyed this? Don’t miss the next episode subscribe now!#brandingandstorytelling #brandstories #creativecareers #emotionalbranding #leadershipvulnerability #performancevsbrand #marketingjobs

Only 4% of creators make over $100,000—discover the untold truths behind the creator economy and influencer marketing in this eye-opening interview with Jennifer Quigley Jones, CEO of Digital Voices. If you want to know why most creators struggle, and what’s really broken (and hopeful) beneath the hype, this is essential. Jenny shares the economic inequalities overlooked in influencer marketing, reveals hard-won leadership lessons from building a people-first agency, and explains how brands can tap authentic communities, not just mega-influencers. Takeaways include strategic tips for marketers who want to democratise their budgets, unlock ROI, and futureproof brand culture. Plus: AI in creator strategy, why failure and fear matter, and inside stories from working with brands like Duolingo.If you’re a marketer, founder, or creator who wants real talk on making it in influencer marketing—or a leader looking to build dynamic, resilient teams—don’t miss it. Subscribe for more episodes like this! #InfluencerMarketing #CreatorEconomy #MarketingStrategy #Entrepreneurship #DigitalVoices

How Brands Win Customer Loyalty (According to a Pro) is the question every business needs to answer. Discover why customers truly keep coming back and how you can create unbreakable loyalty with insights from Tamara Strauss, the marketing mind behind Premier Inn's standout success.Tamara reveals the real drivers behind customer experience, how to build loyalty beyond points and perks, and why authentic storytelling will define tomorrow’s winning brands. Tune in to learn actionable retention strategies and customer engagement secrets that leading brands use to stand out and thrive.#CustomerLoyalty #CustomerExperience #BrandStorytelling

A personal brand isn’t just a buzzword. It’s your competitive edge. In this powerful episode, Nishma Patel Rob (ex-Google, now founder of Glitter Sphere) reveals how a personal brand can open doors, amplify influence, and help you lead on your own terms.We explore how storytelling in business and authentic visibility empower outsiders, underrepresented voices, and creatives to drive change, not just fit in. From corporate pivots to founding your own venture, learn why your uniqueness is your superpower and how to turn it into lasting opportunity.#APersonalBrand #StorytellingInBusiness #PersonalBranding #Leadership #DiversityInMarketing #CareerPivot

Estée Lauder’s VP of Marketing Data, Katharine Newby-Grant, joins us to unpack how top beauty brands are evolving in 2025. We explore how AI is shaping consumer insight, the rise of purpose-led branding, and why influencer marketing still matters — but only when it’s real.Whether you're building a global beauty brand or just want to understand the future of marketing, this episode offers hard-won insight from one of the most respected voices in the industry.#BeautyMarketing #EsteeLauder #WomenInLeadership #AIinMarketing #PurposeDrivenBrands

What if your next marketing campaign didn’t just sell a product — it saved lives?In this episode, we sit down with Claire Sadler, Chief Marketing Officer at the British Heart Foundation and incoming Vice President of WACL, to unpack how purpose-driven marketing can create real-world impact. We dive into the CPR awareness campaign with Sky Bet that trained over 270,000 people to save lives — and how Claire and her team made it happen.But this episode goes deeper than just one campaign. Claire shares what it’s really like to lead major brands, navigate the loneliness of executive roles, and fight for diversity in an industry that’s still falling short. From rebuilding the BHF brand to pushing the limits of creative partnerships, this is a masterclass in modern marketing that actually matters.👉 Don’t forget to like, subscribe, and drop a comment if this made you think differently about what marketing can do.#MarketingLeadership #BrandTransformation #CPRCampaign #PurposeDrivenMarketing #BritishHeartFoundation #ClaireSadler #WACL #CreativeMarketing #DiversityInAdvertising #MarketingThatMatters #MarketingPodcast

David Brewerton, now Group Marketing Director at Monzo, didn’t just apply — he stayed top of mind and made himself impossible to ignore. In this honest and practical episode, he shares how he went from laid off to landing a top role at one of the UK’s most disruptive banks.🔑 What you'll learn:– How to get hired without applying– Why LinkedIn is more powerful than your CV– How to build relevance with decision-makers– The one move that kept David top of mind– What hiring actually looks like in 2025🔔 Subscribe for more real conversations about modern careers, marketing strategy, and personal growth.#howtogethired #jobsearch #careerchange #linkedinstrategy #networkingtips #monzo #marketingdirector #modernhiring #jobinterviewtips

The Psychological Trick Behind Every Great Ad is revealed by Richard Shotton in this must-watch episode of The Places We’ll Go Show. If you want to know why some ads go viral, stick in your memory, and drive real behaviour—this is the psychology behind it. Shotton, a leading voice in behavioural science and author of The Choice Factory, breaks down the hidden biases that make ads work (or fail) and how smart marketers use psychology to get noticed.We dive deep into marketing psychology explained:→ The sunk cost fallacy→ Social proof (when it works—and when it backfires)→ The Von Restorff effect→ The IKEA effect→ Why the peak-end rule matters for brand experience→ The pratfall effect and showing flaws in marketingWhether you're a brand strategist, marketer, or just obsessed with why we buy what we buy—this is a behavioural science masterclass with one of the best in the game.#MarketingPsychology #RichardShotton #BehaviouralScience #MarketingTips #AdvertisingBiases #CognitiveBiases #TheChoiceFactory #MarketingStrategy #PsychologyExplained #GreatAds