#01 Kommuniziert Apple noch wie eine Love-Brand?

What this episode covers

Moin zur ersten Folge von Haltung, bitte! Sachar Klein und das Team von hypr setzen ab jetzt regelmäßig die Kommunikationsbrille auf und analysieren die Debatten unserer Zeit. In dieser Folge nehmen Sachar und Max Van Poele das perfekt inszenierte, aber vielleicht seelenlose CEO-Beben bei Apple in den Fokus. Warum übernimmt mit John Ternus ein detailversessener „Hardware-Guy“ das Ruder von Tim Cook? Warum wurde er vorab menschlich kaum greifbar aufgebaut und steuert Apple damit endgültig weg von der emotionalen „Love Brand“ hin zum reinen Shareholder-Unternehmen?

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How long is this episode of Lifeline?

This episode is 45 minutes long.

When was this Lifeline episode published?

This episode was published on June 4, 2026.

What is this episode about?

Moin zur ersten Folge von Haltung, bitte! Sachar Klein und das Team von hypr setzen ab jetzt regelmäßig die Kommunikationsbrille auf und analysieren die Debatten unserer Zeit. In dieser Folge nehmen Sachar und Max Van Poele das perfekt inszenierte,...

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