578 Gestión de cuentas clave, modelo CRECER, 1/6 Conocer a tu cliente

from VENTAS B2B · host Julio Mujica

En el episodio562 del Podcast Ventas B2B, presenté el modelo CRECER, para ayudar en laGestión de Cuentas Clave.CRECER es un acrónimoque sirve para ayudar a los Ejecutivos de Cuenta o KAM, para contar con unametodología que le permita hacer gestión más efectiva de las cuentas declientes que tienen en su cartera.C: Conocer al clienteR: Revisar losconsumosE: ExpectativasfuturasC: Co-diseño delplanE: Evaluación deavancesR: Reportería yKPI Para cada uno deesos temas haremos una entrega de seis episodios en el Podcast VentasB2B y hoyla iniciamos con la publicación del episodio 578 abordando qué significa “realmente”Conocer al cliente.

Episode metadata supplied by the publisher feed · Published Jul 13, 2026

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578 Gestión de cuentas clave, modelo CRECER, 1/6 Conocer a tu cliente

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