Dzień 20: Audyt strony www

from Szef Marketingu B2B · host Szef Marketingu B2B

Dzisiaj porozmawiamy o jednym z najważniejszych, a jednocześnie często niedocenianych działań na początku pracy w nowej organizacji – o audycie strony internetowej. Strona www to serce komunikacji marki w digitalu. To punkt styku, który wpływa na konwersję, wizerunek i efektywność wszystkich innych działań – od kampanii performance, przez SEO, aż po aktywności PR czy contentowe.W tym odcinku dowiesz się:jak krok po kroku przeprowadzić audyt strony internetowej,jakich narzędzi użyć,na co zwrócić szczególną uwagę,jakie powinny być rezultaty dobrze przeprowadzonego audytu,co zrobić z tą wiedzą dalej – jak przełożyć ją na plan działania i realne zmiany.

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This episode is 29 minutes long.

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This episode was published on May 20, 2025.

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