Dzień 25: Weryfikacja działań PR

from Szef Marketingu B2B · host Szef Marketingu B2B

Dzisiaj porozmawiamy o tym, jak nowy szef marketingu może podejść do weryfikacji działań PR w firmie. Czym PR tak naprawdę jest, jak ocenić jego skuteczność i kiedy warto rozważyć zmianę agencji lub budowę kompetencji wewnątrz zespołu. To temat, który często bywa niedookreślony w B2B, dlatego pora to uporządkować.

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This episode is 39 minutes long.

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This episode was published on July 15, 2025.

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