Dzień 26: cz. 2 - grupy docelowe i buyer persony

What this episode covers

Z poprzedniego odcinka wiemy, że grupa docelowa, segmenty i przede wszystkim buyer persony to klucz do skutecznego marketingu oraz sprzedaży. Ale samo „posiadanie” buyer person nic nie zmienia. Liczy się to, czy naprawdę pokazują, jak sprzedawać skuteczniej. A to zależy nie od formatu, ale od procesu, który stoi za ich powstaniem.W tym odcinku rozłożymy na czynniki pierwsze dwie drogi powstawania buyer person:zlecenie budowy buyer person firmie zewnętrznej,stworzenie person samodzielnie, wewnątrz organizacji.

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Frequently Asked Questions

How long is this episode of Szef Marketingu B2B?

This episode is 45 minutes long.

When was this Szef Marketingu B2B episode published?

This episode was published on August 12, 2025.

What is this episode about?

Z poprzedniego odcinka wiemy, że grupa docelowa, segmenty i przede wszystkim buyer persony to klucz do skutecznego marketingu oraz sprzedaży. Ale samo „posiadanie” buyer person nic nie zmienia. Liczy się to, czy naprawdę pokazują, jak sprzedawać...

Can I download this Szef Marketingu B2B episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.