Email List Growth Strategies

An episode of the The Funnel Vision Method Podcast podcast, hosted by Eric Dahl, titled "Email List Growth Strategies" was published on October 14, 2018 and runs 6 minutes.

October 14, 2018 ·6m · The Funnel Vision Method Podcast

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Summary

In today’s article, we’ll cover email list growth strategies for lots of sales. Specifically, there are 4 strategies that’ll drastically help your email list growth efforts. So far, in recent articles we’ve covered: 1. Build an Email List for Effortless Business Growth, click here to catch up. 2. Email Autoresponder Set-Up for Massive Email List Growth, click here to catch up. Now you have your sign-up form in place. Consequently, you’re able to collect emails and send them out. That’s great. But simply having your sign-up form on the page isn’t enough to get people clamoring to subscribe. You need to really work at it! So how do you go about actually getting people to sign up? Strategy One: Offer Something Irresistible The single most important strategy to ensure email list growth is to give your audience an irresistible offer for signing up. In other words, you have to tempt or bribe people to share their email addresses with you by offering them something irresistible in return. I call these irresistible offers lead attractors because that’s what they’re designed to do. That is, attract ideal leads for your business. My favorite lead attractor is a free report. Free reports are very effective at getting people to sign up for email lists. Because they offer real value to the visitor but don’t cost you much to create. A report is a digital product so production costs are minimal. And you can automate delivery so you don’t need to manually send anything out. For this to work though, you need to ensure that your report is something interesting that people are genuinely going to want. This means you have to approach this report as you would a product you were going to sell. Think of the value proposition. Then give it a title that compels readers to sign-up and download it. But you also need to ensure that you aren’t cannibalizing your own future sales. If what you’re selling is an e-book for instance, then you want people who read your free report to have a good reason to purchase your book. Make sense? Likewise, you want your free report to have good quality. And it offers real value to the reader. Just because its free doesn’t mean you skimp on quality. Otherwise, you’ll just put people off from ever buying your main product and services. Another Option There are some problems with using reports generally though. The first is this method has been overused. Your visitors will likely have encountered tons of sites offering free reports in exchange for signing up. Unfortunately, this might have left them jaded so they rather not sign up for yet another report. At the same time, giving away a free report might mean you risk attracting subscribers who aren’t actual potential customers. In other words, they might sign up because they want something free with no intention of purchasing anything from you in the future. Oftentimes, these leads will just ignore your follow up efforts. Reports are a good option but you need to be aware that they won’t always be the perfect solution for your business. So, what is? In my book the Funnel Vision Method I examine several high converting lead attractor alternatives for ultimate email list growth. Click here to learn more about the Funnel Vision Method and how it can help you attract highly qualified leads. Strategy Two: Promote Your Offer Every Chance You Get If you really want email list growth, then you should be taking every opportunity to promote your offer. When visitors arrive on your home page have a feature area showcasing your lead attrac...