EPISODE · May 19, 2026 · 32 MIN

The Problem with Personas

from Bon Sauce - A Branding & Marketing Podcast

Today, we’re talking about target audiences and personas: Are they really a good lens for your marketing and branding strategy?Understanding your audience is key, but the way you go about that fact finding mission can influence how you show up for your audience, and even lead you down the wrong path if done poorly.Elliot and Eliška share their mixed experience with personas and other tools to understand who you are serving. Stick around to the end to hear their 🌶️Secret Sauce that will help you get a better understanding of your business's audience and the best approach to using tools like personas.If you enjoyed this episode, please leave us a review and share with a friend or colleague. Get in touch if you have any marketing & branding questions or topics you would like us to talk about - we would love to hear from you!🔗 LinksThe Inmates are Running the Asylum - Alan CooperHow Brands Grow - Byron SharpSubscribe and Follow for more branding and marketing 🌶️Secret Sauce✉️ Get in touchElliot - Bon Creative | https://bon-creative.co.uk/Eliška - Light Sauce Studio | https://www.lightsauce.studio/LinkedInElliot | Bon CreativeEliška | Light Sauce StudioInstagramEliška | @eliskahskBon Sauce Podcast is a Hidden Duck Studio production 𓅭https://www.hiddenduck.studio/ Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published May 19, 2026

What this episode covers

Today, we’re talking about target audiences and personas: Are they really a good lens for your marketing and branding strategy?Understanding your audience is key, but the way you go about that fact finding mission can influence how you show up for your audience, and even lead you down the wrong path if done poorly.Elliot and Eliška share their mixed experience with personas and other tools to understand who you are serving. Stick around to the end to hear their 🌶️Secret Sauce that will help you get a better understanding of your business's audience and the best approach to using tools like personas.If you enjoyed this episode, please leave us a review and share with a friend or colleague. Get in touch if you have any marketing & branding questions or topics you would like us to talk about - we would love to hear from you!🔗 LinksThe Inmates are Running the Asylum - Alan CooperHow Brands Grow - Byron SharpSubscribe and Follow for more branding and marketing 🌶️Secret Sauce✉️ Get in touchElliot - Bon Creative | https://bon-creative.co.uk/Eliška - Light Sauce Studio | https://www.lightsauce.studio/LinkedInElliot | Bon CreativeEliška | Light Sauce StudioInstagramEliška | @eliskahskBon Sauce Podcast is a Hidden Duck Studio production 𓅭https://www.hiddenduck.studio/ Hosted on Acast. See acast.com/privacy for more information.

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The Problem with Personas

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This episode was published on May 19, 2026.

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