The story of Lauf - An Icelandic bike brand - gravel in Iceland, building bike and much more | Ep. 3

Dive into the evolving world of gravel biking manufacturing in this captivating episode of Gravel Racing with Mads Bang. Our special guest on this episode is Óli, marketing director at the innovative Icelandic cycling brand Lauf. We take a closer look at Laufs unique approach to bike design, influenced heavily by the Icelandic landscape and the company's roots in mountain biking. Óli elaborates on the brand's innovative design philosophy, from their pioneering mountain bike forks to the development of their specialized gravel bikes. This episode is a interesting story about building a bike brand in a very competitive marked. About have the courage to do thing different and not being limited just because you come from a small island. Tune in for an enlightening conversation that not only sheds light on the world of gravel racing but also offers a unique perspective on bike manufacturing from a small yet passionate team in Iceland. It's an episode filled with inspiration, innovation, and a deep love for the sport of gravel racing.