PODCAST · business
Agents for Life!
by Matthew Wilson, Agent for Life
A podcast for independent life insurance agents, produced by independent life insurance agents.Tools for your mind, training for your business, insurance for your life.To protect your family, contact us: http://lifemattersagency.com/contactTo change your life, join our team: https://lifemattersagency.com/opportunity/
Episodes
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#360: The Art of the Pivot: How to Save a Sale When Plan A Falls Apart
What happens when a client gets declined, rejects your recommendation, or simply can't afford the coverage you've presented? Great agents don't panic. They pivot. In this episode of Agents for Life, we explore four ways to rescue an opportunity when Plan A falls apart: the underwriting pivot,...
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#359: The Man Who Saved 669 Children
What would you do if you had the opportunity to save hundreds of lives—but absolutely no idea how to do it? In 1938, 29-year-old British stockbroker Nicholas Winton canceled a skiing vacation and traveled to Prague, where he helped organize the rescue of 669 children from Nazi persecution. Then…
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#358: The Life Insurance Appointment: Start to Finish
What should actually happen during a life insurance appointment—from the moment you meet the client to the moment you begin the application? In this special extended training episode, I walk through my appointment process from start to finish: establishing trust, asking the right questions,...
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#357: The 5 Personalities of a Bad Life Insurance Salesperson
Meet Bulldozer Bob, Professor Pete, Golden Retriever Gary, Scripted Steve and Commission-Breath Carl—the five personalities of a bad life insurance salesperson. The funny thing? Each one actually has a trait that could make them great. In this episode, we'll look at what each personality gets...
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#356: Stop Playing the Game. Build the Board.
Most people spend their careers trying to become a more valuable piece on somebody else's chessboard. ut there's another level: building the board. In this episode, we explore the progression from execution to leverage to ownership—and why the ultimate goal isn't simply doing more, but building...
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#355: The Man Who Walked Toward the Fire
In 1940, Polish resistance fighter Witold Pilecki did something almost unimaginable: he deliberately allowed himself to be captured and sent to Auschwitz. His mission was to uncover what was happening inside and organize resistance from within. His extraordinary story gives us three powerful...
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#354: Don’t Confuse a Bad Day With a Bad Decision
One bad dial session. A few no-shows. A chargeback. A rough week—and suddenly you're questioning everything. But a bad result doesn't necessarily mean you made a bad decision. In this episode, we talk about how to separate temporary setbacks from real warning signs, why one data point isn't a...
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#353: The Sale Before the Sale
Most agents think the sale happens when they present the product and ask for the business. But by then, most of the real selling should already be done. In this episode, we break down the three sales that happen before the sale—building trust, creating conviction around the problem, and agreeing…
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#352: Your Brain Is a Terrible CRM
How much of your business are you trying to keep in your head? Leads to call, pending cases to check, clients to follow up with, appointments to remember—the mental load adds up quickly. In this episode, we look at why your brain makes a terrible CRM and introduce a simple three-part system for...
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#351: Somebody's Gotta Get Uncomfortable
The most important questions in a life insurance appointment are often the most uncomfortable ones to ask—and answer. But avoiding them doesn't make the problem go away. In this episode, we talk about why great agents are willing to go where others won't, how to use uncomfortable questions…
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#350: Don't Just Make a Sale. Make a Client for Life.
Getting someone to say yes might feel like the finish line—but it's really just the beginning. What happens after the application can determine whether you keep the business, earn the client's trust, and eventually generate referrals for years to come. In this episode, we'll walk through the…
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#349: Your Success Application
Every life insurance application starts with a series of questions. Some are knockout questions that determine whether you qualify at all. Others simply help determine the strength of your application. What if your business worked the same way? In this episode, we'll walk through five knockout...
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#348: Hungry or Desperate? There's a Place for Both.
Every successful agent has experienced both hunger and desperation—but they're not the same thing. Desperation can be a powerful catalyst, pushing you to work harder than ever before. The problem is, it isn't sustainable. Hunger, on the other hand, is fueled by purpose, growth, and the desire to...
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#347: The Three Expectation Traps You Need to Avoid
One of the biggest mistakes new agents make is expecting consistent results before they've built consistent skills, activity, and habits. A few bad leads, a rough week, or several unanswered calls can quickly convince someone that the business doesn't work—when in reality, they simply haven't…
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#346: 10 Things I Wish I'd Done Sooner
Nobody starts their insurance career perfectly—and I certainly didn't. Looking back, there are several things I wish I had prioritized earlier that would have accelerated my growth, strengthened my client relationships, and helped me build a better business. In this episode, I share ten lessons I...
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#345: 10 Things I'm Glad I Did My First Year in Insurance
I've made a lot of mistakes over the last eight years. Plenty. But today isn't about those. Today is about the things I'm really glad I did. The decisions that, looking back, gave me a huge advantage. If I were starting from scratch tomorrow, these are the ten things I'd do again immediately....
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#344: Winners fall in Love with Boring
Everyone wants better results, but few are willing to execute. We live in a world overflowing with books, podcasts, courses, and training, yet knowledge alone doesn't build a business. In this episode, we explore why execution is the great separator between those who dream and those who achieve....
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#343: Execution Is Everything
Everyone wants better results, but few are willing to execute. We live in a world overflowing with books, podcasts, courses, and training, yet knowledge alone doesn't build a business. In this episode, we explore why execution is the great separator between those who dream and those who achieve....
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#342: Before Blaming the Leads...
Most agents are quick to blame the leads when results aren't showing up. But before we point the finger outward, there are six places we should look inward: mindset, skillset, volume, follow-up, consistency, and work ethic. In this episode, we break down the common areas that quietly sabotage...
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#341: The Hidden Cost of Starting Over
What if the thing holding you back isn't failure—but starting over? Many people spend years chasing success by switching strategies, changing directions, and looking for something easier. New leads. New scripts. New systems. New opportunities. The problem is that every restart comes with a hidden...
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#340: The Middle Is Where People Quit
Everybody loves the beginning. The excitement. The vision. The fresh start. And everybody loves the finish line. The accomplishment. The celebration. The reward. But success isn't built at the beginning or the end—it's built in the middle. The middle is where the excitement wears off, the…
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#339: Stop Renegotiating With Yourself
Some people make decisions once. Others keep making the same decision over and over again. In this episode, we explore the difference between pre-decision and re-decision—and how fear of commitment quietly destroys momentum, discipline, and consistency. Because the more you renegotiate with...
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#338: The Algorithm of Your Life
Social media algorithms give you more of what you engage with—but what if life works the same way? Whatever consistently gets your attention begins to grow in your mind, your habits, and ultimately your future. In this episode, we explore how focus shapes perception, why negativity multiplies…
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#337: Three Success Stories Doing Policy Reviews
Your life insurance is one of the most important documents you own. It's what will take care of your family when you pass. The last thing you want is a surprise inside of that thing. This week I've been doing a good number of reviews. And I have a few stories to share. Hopefully, this helps you...
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#336: What I learned in 10 Minutes Meeting Gary Vaynerchuk
This week, I'm diving into a story of meeting someone you may have heard of: Gary Vaynerchuk. Gary and I met at a studio in California on the set of a reality show Apple was launching. And in the short period of time I met with Gary, five key characteristics stood out. I'd like to share them with...
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#335: Five New Ways to Turbocharge your Mindset
Do you ever stop to think about what you think about? Our brains are amazing creatures. And they can be our best friend or our worst enemy. I would dare say that mindset is the overwhelming majority of what makes a person successful...in or out of a life insurance career. Here are five…
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#334: Your Journey as a Life Insurance Agency Builder
Everyone starts out in life insurance naked and upside down. Oh wait, that's birth. But there are so many parallels. Your journey starts with that first sale. And you go from being just a little seed, growing into an enormous, immovable oak tree. Who'd a thunk? Wherever you are on your journey,...
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#333: Five Stages of Lead Flow
Most agents think success comes from getting more leads—but the real key is progressing through the right ones. From warm market to aged leads, to fresh opportunities and eventually full independence, each stage plays a role in your growth. In this episode, we break down the five levels of leads...
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#332: The Three Hurdles of a Life Insurance Sale
Every sale comes down to three simple hurdles: you, the need, and the price. If a client doesn’t move forward, they didn’t get over one of them. Most agents assume it’s price—but more often, it’s a lack of trust or unclear value. In this episode, we break down how to identify where the breakdown…
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#331: Who Wants a Million Dollar Life Insurance Policy?
Ever come across someone who wants a million-dollar life insurance policy? Of course we do! We all love our families at least that much, right? Hope so, LOL. But what if there's a right way and a wrong way to go about getting one? Well, I believe there is. And I also believe this is the right…
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#330: From $125 to a Billion-Dollar Brand
A 17-year-old kid took a leap and bought a small sandwich shop for just $125—and turned it into what we now know as Jersey Mike’s. This episode isn’t just about the story, it’s about the mindset behind it. Ownership, vision, and the willingness to act before you feel ready. Because big results...
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#329: Why Trying to Sell Is Costing You Sales
Most agents lose sales not because they lack knowledge—but because they try too hard to close. When people feel pressure, they instinctively pull back. Selling isn’t about convincing; it’s about understanding and guiding. The more natural and honest the conversation, the more trust you build. And...
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#328: Compressing Timelines and the Law of the Harvest
You might have heard of the Law of the Harvest. And you may even know what I mean when I talk about compressing timelines. But I realized a major insight about how the two of these are interconnected. And what that means to you and your life. Thoughts from inside Matthew's brain. Enter at your…
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#327: Insane Debt 2 Capital Case #2
Approximately 77% to 80% of Americans carry some form of debt, with total consumer debt hitting a record $18.8 trillion by the end of 2025. And guess what? You know some of them! Guess what else? You now have a lifeline you can throw them... YouTube version: https://youtu.be/oWrY5a7z1Uw If you…
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#326: What ROI, ROT and ROA Have to do With Life Insurance
Here are three innocent, little acronyms that can change your life. I hope you'll welcome them in... YouTube version: https://youtu.be/XHAQIoXEfk4 If you have any questions, you can reach us here: https://lifemattersfinancial.com/contact/ If you're an agent...
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#325: Your Lead Strategy- the Lifeblood of Your Business
The fastest way to go broke as a life insurance agent is to not get in front of people. And there are WAY too many secret agents out there. If there was a shortcut in the industry, leads would be it. Nobody likes to pay for them, but everyone loves the return they can provide when you start…
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#324: What are You Tolerating? And Why You Shouldn't...
We are very good at getting used to things. Especially things that aren't great. Being tolerant of things that do not serve you can become one of the biggest reasons you're not succeeding as you want. Here are 3 reasons why... YouTube version: https://youtu.be/dc93jGgQN4s If you have any…
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#323: Selling Life Insurance with Logic or Emotion?
As humans, we're wired for two main streams in our decision-making process. Some of us make purchasing decisions based on logic. Others on emotion. To hit a home run on your next appointment, tap into both. Here's why... YouTube version: https://youtu.be/cwunIF_Isdc If you have any questions, you...
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#322: Sick, Broke, Seasoned and Stupid
As much as we'd like to have something for everyone, there are a few categories of people we just cannot help. Here are four of them and why... YouTube version: https://youtu.be/4YIEJ4ifLe8 If you have any questions, you can reach us here:...
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#321: Is Quitting an Option?
I want to ask you an uncomfortable question: is quitting an option for you? Are you half way in or are you ALL in? When quitting is not an option, the only path ahead that remains is very simple. Here's how I break it down... YouTube version: https://youtu.be/9ukyXkkHNBI If you have any…
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#320: How to Make a Six Figure Income (The Better Way)
We're now 2 weeks in. How's your 2026 going? If you need a little push/inspiration for your vision this year, strap in and listen. You have big dreams- let's get going on them! YouTube version: https://youtu.be/Q3502qXbP8E If you have any questions, you can reach us here:...
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#319: How to Make a Six-Figure Income in 2026 with Life Insurance
Happy New Year! Have you started thinking about what you want to accomplish this year? And does it have to do with big-ness? If so, you're in the right place. You have a life insurance license. You have a team. You have a system and tools. Only thing left is hustle. This is the game plan...…
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#318: Leveraging your MOST Valuable Asset as a Life Insurance Agent
Happy New Year! Here's a tribute to YOUR most valuable asset: time. Time is your best friend...and also your worst enemy. I hope you can reign it in and use it to your best advantage to massive success this year. YouTube version: https://youtu.be/fxjyGbtprWc If you have any questions, you can…
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#317: Wrapping up the Year / Life Dial Example: Already Have Coverage
End of the year is a great time for some reflection on how you did in 2025. Here's just a few of my final thoughts as we wrap up the year...along with a life dial example how I handled a call when he claims to already have coverage. Let's end the year strong! Enjoy every precious moment with your...
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#316: What Life Insurance IS vs. What it DOES
Ever listened to someone speak a foreign language you weren't familiar with? What did you get from it? Absolutely nothing. Why? Because you have no idea what they're saying. It means nothing to you, just sounds like a bunch of gobbledegook. Guess what? Insurance-ese is a language. You and I might...
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#315: The Five Things Holding You Back
What happened to those big dreams you had when you first came on board? Somehow, life has a way of beating us down, keeping us thinking small and making us feel like our dreams are just too far out of reach. Hopefully, this will help you see things in a fresh light. YouTube version:...
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#314: What the SHELL are you Thinking
Let's talk about your shell! Who are you- the packaging or what's inside? Let's get a little philosophical, and a few other things mixed in for your listening pleasure... YouTube version: https://youtu.be/l72KPmrllZU If you have any questions, you can reach us here:...
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#313: Train to Failure in Life Insurance
Let's talk about failure! Failure gets a bad rap. But if you stop and think about it, failure really is one of the good guys in our lives. Here are five reasons failure is GOOD. Didn't see that one coming, did you...? YouTube version: https://youtu.be/Pf0MC9qdUHw If you have any questions, you…
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#312: The Three Phases of Your Career in Life Insurance
Your business is like a person: childhood, teenage years and adulthood. All very different. When you start out as a life insurance agent, your focus is different from when you've entered phase 2 and eventually phase 3. This podcast breaks down my best interpretation of all three (even though I've...
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#311: How to Eliminate Worry and Fear
Does feeling fear and worry hold you back from achieving success? What does it mean? First of all, it means you're normal! But you don't have to be paralyzed by it. If you've felt fear and worry to a degree that you're not moving like you want, please listen to this podcast. And share it with...
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ABOUT THIS SHOW
A podcast for independent life insurance agents, produced by independent life insurance agents.Tools for your mind, training for your business, insurance for your life.To protect your family, contact us: http://lifemattersagency.com/contactTo change your life, join our team: https://lifemattersagency.com/opportunity/
HOSTED BY
Matthew Wilson, Agent for Life
CATEGORIES
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Frequently Asked Questions
How many episodes does Agents for Life! have?
Agents for Life! currently has 359 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Agents for Life! about?
A podcast for independent life insurance agents, produced by independent life insurance agents.Tools for your mind, training for your business, insurance for your life.To protect your family, contact us: http://lifemattersagency.com/contactTo change your life, join our team:...
How often does Agents for Life! release new episodes?
Agents for Life! publishes regularly with 359 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Agents for Life!?
You can listen to Agents for Life! on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Agents for Life!?
Agents for Life! is created and hosted by Matthew Wilson, Agent for Life.
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