Fence & Deck Mastery Podcast

You’ll learn:• What Google Local Services Ads are and how they differ from traditional Google Ads• How to set up and optimize your LSA profile• The factors that influence your position in Google’s top results• How reviews, responsiveness, service areas, budgets, and lead management affect performance• Strategies for generating higher-quality leads at a lower cost• How to track results, dispute invalid leads, and maximize your return on investmentIf you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Sara Graves from Deck Specialist Magazine joins Alex Danner to discuss what goes on behind one of the decking industry's leading publications. They explore industry trends, award-winning projects, the growing influence of AI, what sets top deck builders apart, and how stronger collaboration between manufacturers, contractors, and the media is driving the industry forward. Sara also shares insights from covering major industry events and what contractors can do to stay ahead in an evolving market.Subscribe to the Fence & Deck Mastery Podcast for more conversations with industry leaders, proven growth strategies, and real-world insights to help you grow your fence or deck business.Looking to generate more qualified leads and dominate your local market? Fence & Deck Marketers helps contractors grow through industry-specific websites, SEO, Google Ads, Meta Ads, and proven marketing systems.If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

What is covered in this webinar-based episode:The latest updates with the Google algorithm,How AI, Answer Engines and AEO are shaking up the market - updated stats,The things that you may have put in place in the past that could be hurting you now,How to optimize your website using the New SEO and GEO Formula,If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Calvin Gray of Legendary Decks joins Alex Danner to share how he went from making $20 an hour to building a successful decking company in Utah.In this episode, Calvin talks about starting Legendary Decks in 2019, completing 45 jobs in 2020, growing to 3 crews, and building a business that now does around $1 million to $1.4 million in annual revenue. He also shares how 75% of his work comes from word of mouth, why communication is one of his biggest advantages, and how focusing on quality has helped him land higher-end projects, including a $270,000 deck.Subscribe to the Fence & Deck Mastery Podcast for more conversations with industry leaders, proven growth strategies, and real-world insights to help you grow your fence or deck business.Looking to generate more qualified leads and dominate your local market? Fence & Deck Marketers helps contractors grow through industry-specific websites, SEO, Google Ads, Meta Ads, and proven marketing systems.If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode from a Webinar replay, Alex Danner talks about:Why Paid Marketing is key to unlimited scalability in terms of lead flow for your Fencing and Decking BusinessThe Paid Marketing Strategies that are working best in today’s marketHow to set up and structure your Pay-Per-Click Marketing Campaign for minimum cost per lead and maximum ROIKPIs, Tracking, Landing Pages, Campaign StructureIf you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Greg Cummings from Power100 joins Alex Danner to discuss what separates the highest-level CEOs in the home improvement industry, based on insights from 1,000+ contractor interviews.In this episode, Greg breaks down why growth, company culture, community involvement, and AI findability are becoming major factors for contractors who want to build stronger, more trusted businesses. He also explains how AI is changing the way homeowners search for contractors and why third-party credibility is becoming more important than ever.🌐 Visit: www.deckfencemarketers.comIf you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

 Jason Davoll from TimberTech joins Alex Danner to discuss TimberTech’s latest innovations, including aluminum framing, new decking and railing developments, contractor support, and the evolution of outdoor living products. Jason also shares insights from his 20-year journey with TimberTech and how the brand continues to support contractors through leads, training, loyalty programs, and product innovation. If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Jon Benaglio of Deckmasters of South Florida joins the podcast to discuss how he built a premium decking company known for delivering high-end residential and commercial projects throughout South Florida.In this episode, Jon shares how his company stays booked months in advance, operates with a lean team of just 10–15 core employees, and consistently wins six- and seven-figure projects. He also breaks down the role of SEO, referrals, social media, reputation, and premium positioning in attracting ideal clients and sustaining long-term growth.If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Mason Kuipers of Lakeshore Customs joins Alex Danner to discuss building a premier outdoor living company specializing in custom decks, lakefront transformations, and luxury outdoor spaces. Mason shares insights on using virtual reality for sales, delivering exceptional client experiences, building a strong team culture, and attracting high end projects.🎙️ Guest: Mason Kuipers 🏢 Company: Lakeshore CustomsIf you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode, Alex Danner sits down with Brian Buresh from Buresh Home Solutions to discuss the mindset shifts, systems, marketing strategies, and leadership lessons that helped grow his company after years of being stuck at the same revenue level.Brian shares how investing in people, building strong company culture, implementing follow-up systems, using unique TV marketing, and differentiating the customer experience helped transform his business into a scalable operation.Topics include: • Growing from operator to business owner • Building a high-performance team and company culture • Unique TV and branding strategies that stand out • Follow-up systems, handwritten cards, and customer experience • Why specialization, systems, and mindset matter for growthA powerful episode for contractors looking to scale their business without burning themselves out.If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode, Alex Danner sits down with Rachel Kroese and Randy Barger from mySalesman to discuss how contractors can qualify leads faster, reduce wasted sales appointments, and improve efficiency with instant online quoting tools.They break down how mySalesman helps fence and deck companies pre-qualify homeowners, automate lead workflows, improve speed-to-lead, and integrate with CRMs and marketing systems.Topics include: • How instant online quotes help filter bad leads • Improving sales efficiency and saving time • CRM integrations, automations, and lead tracking • How contractors can improve conversions before the sales visitIf you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

What is covered in this webinar:- Gain a better understanding of your customer- Create better experiences for your customers- Avoid potential issues ahead of time- Reduce customer acquisition costs and drive long-term valueIf you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode, Alex Danner sits down with George Hesse of North County Deck & Patio, who shares what it really takes to run a consistent, profitable outdoor living business for over two decades.George breaks down his unique business model, why smaller jobs outperform big builds, and how systems, efficiency, and strong sales processes have kept his company at ~10% profitability.You’ll learn: • How to structure your business for efficiency and scale • Why fast proposals and strong presentation win jobs • The real reason most contractors lose money on large projects • How to build a team and step out of day-to-day operationsA must-listen for contractors looking to build a stable, long-term business.If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode, Alex Danner sits down with Dominic Vella of Fantastic Fence, a $10M fencing company built from the ground up.They break down how Dominic scaled from a single crew to 8 crews, the biggest bottlenecks at each growth stage, and why most fence companies struggle with customer experience—not product quality.You’ll also learn: • How to turn past customers into repeat business and referrals • The real impact of follow-up and sales systems • Creative, low-cost marketing strategies that actually work • How to build a company that runs like a machineIf you’re trying to grow your fence or deck business, this is a must-listen. If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

 In this episode, Alex Danner sits down with Jeff Wraley of Groundwork to break down how contractors can qualify leads faster, reduce wasted time, and close more jobs. They dive into video-based lead intake, improving speed-to-lead, and building a more efficient sales process that actually converts. If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this Fencetech 2026 speaking session recording, Alex Danner, Owner of Fence & Deck Marketers, breaks down everything you need to know about LSAs, including:What Google Local Services Ads are and where they’re availableHow LSAs work and how to get startedWhat it takes to rank in the Top 2 resultsHow to take advantage of high-quality leads at low CPLProven strategies to maximize your ROI with LSAsIf you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Recorded live at the TimberTech and AZEK Exteriors 2026 Contractor Summit, this in-person session delivers a no-nonsense marketing masterclass built specifically for deck builders who want to win in their local markets.Marketing Masterclass for Deck Builders: How to Dominate Your Market breaks down what is actually holding contractors back from consistent growth and shows how to fix it using proven digital strategies that drive real leads.What this presentation covers• The most common marketing mistakes deck builders make and why they cost you jobs• Why digital marketing matters more than ever, backed by data and statistics that will change how you think about growth• The Big 5 factors that influence Google rankings for deck builders• Tactical execution strategies, including Google Business Profile optimization, smart location targeting, website must-haves, and how reviews directly impact revenueThis session is practical, direct, and designed for contractors who want clarity, not theory. If you are serious about dominating your market in 2026 and beyond, this presentation will give you a clear framework to do exactly that.If you found this valuable, like the video, subscribe for more contractor marketing insights, and share it with another deck builder who wants to grow smarter this year.If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this solo masterclass, Alex Danner walks fence and deck contractors through a complete blueprint to dominate 2026 using smart digital marketing.He breaks down how to set realistic revenue goals, calculate lead targets, and reverse-engineer your marketing budget. Then he dives deep into websites, SEO, Google Ads, Meta Ads, reviews, and more—with actionable timelines based on business size.You’ll also get access to his free workbook and calculator to forecast what it’ll take to hit your 2026 targets.In this episode:How to set clear, written goals that actually get resultsWebsite mistakes costing you leads (and how to fix them)SEO vs Google Ads vs Meta Ads—what works best and whenWhy review strategy, location, and speed-to-lead matter more than everFree workbook + budget calculator walkthroughIf you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Online reviews can make or break your fence or deck business—84% of customers trust them as much as personal recommendations.In this episode, Alex Danner breaks down the five key principles for generating consistent 5-star reviews, from creating world-class customer experiences to building a company-wide culture around reputation.You'll learn why "best known beats best every time," the exact script to plant the seed for reviews before a job starts, how to capture reviews on the spot using tools like Zappy cards, and employee incentive ideas that actually work.Plus, discover why 77% of consumers ignore reviews older than three months and what that means for your Google rankings. If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Join Alex Danner for a money-saving conversation with Mark Dolan, payment processing expert from Tiger Payment Solutions, as they break down how fence and deck contractors can dramatically reduce or eliminate credit card processing fees.In this episode, Mark reveals:How contractors processing $1 million annually through QuickBooks are losing $30,000+ in unnecessary feesThe difference between absorbing fees at 3% vs. Tiger's approach to driving costs down or eliminating them entirelyWhy ACH transactions through Tiger cost only 29 cents (compared to 1% with most processors)How to legally and compliantly pass processing fees to customers without losing competitive edgeMobile payment solutions that get you paid faster in the field - no more waiting 30-60 days for checksThe QuickBooks integration that saves contractors thousands while improving cash flowWhich credit cards cost you the most (and least) to acceptHow to conduct a free audit of your current payment processing to identify hidden feesMark also discusses Tiger Payment Solutions' unique family-run approach to customer service, offering 24/7 support with real people (even on holidays), month-to-month contracts with no long-term commitments, and personalized guidance for the fence and deck industry. Learn why contractors who make the switch report significant profit improvements and faster payment collection.Whether you're currently using Square, Stripe, QuickBooks payments, or your local bank's merchant services, this episode provides actionable insights to audit your current setup and potentially save thousands of dollars annually - money that goes straight to your bottom line.Contact Tiger Payment Solutions at tigerprocessing.com or reach Mark directly at [email protected] for a complimentary analysis of your payment processing fees.If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Join Alex Danner for an eye-opening conversation with Neil Adams, Social Media Marketing Director for Moso Bamboo Outdoor, as they explore bamboo as a revolutionary decking and fencing material that's changing the industry.In this episode, Neil reveals:How Moso Bamboo is priced at approximately half the cost of exotic hardwoods like ipeThe unique Class A fire rating that makes it the only natural product approved for wildfire-prone areasWhy bamboo is harder and denser than ipe while being carbon neutralThe installation advantage: 6-foot boards with tongue-and-groove end match that eliminates waste and cuts installation time dramaticallyHow bamboo grows 5x faster than trees and regrows without replantingThe 25-year warranty against rot and decay with minimal maintenance requiredWhy contractors report higher profit margins due to faster installation and reduced wasteIf you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Join Alex Danner for an inspiring conversation with deck industry legend Bobby Parks, who successfully built and sold Peachtree Deck after generating over $2.5 million in annual revenue. Bobby shares his journey from building custom homes straight out of high school to becoming one of the most respected names in the deck industry.In this episode, Bobby reveals:How he transitioned from competing on price to commanding premium marginsThe marketing breakthrough that generated more leads than he could handle (allowing him to charge $75 consultation fees)His strategy for becoming the go-to high-end deck builder in AtlantaThe unexpected conversation that led to selling his business in 2014His 7-year roadshow journey conducting 110-120 events annually across the countryInsights from his role as NADRA board member and current chairman of the Deck AwardsBobby also shares valuable advice on entering the NADRA Deck Awards, what judges look for in winning projects, and why being in the room with industry leaders is crucial for business growth. Whether you're building your first deck business or scaling to multiple crews, Bobby's practical wisdom on marketing, pricing, and business development will help you take your company to the next level.If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Bart Stuchell, founder of StoneDek Systems, to explore an innovative alternative to traditional wood and composite decking. Bart shares how he invented the Silka Grate system back in 2007—a revolutionary honeycomb subfloor that allows contractors to install natural stone, porcelain, pavers, and premium materials on elevated surfaces.Discover how this patented system competes head-to-head with high-end composite products while offering homeowners a maintenance-free, high-value alternative. Bart walks through the installation process, addresses common contractor concerns about cutting stone, and reveals creative possibilities for outdoor kitchens, fire features, and custom lighting.Key Topics Covered:How the honeycomb grate system supports over a ton per square footInstallation process compared to traditional deckingMaterial options and pricing vs. premium compositesCreative applications: kitchens, fire features, countertops, lightingTraining and support for contractorsDifferentiating your business in competitive marketsPerfect for deck contractors looking to stand out and target high-end customers with cutting-edge outdoor living solutions.If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

MENTION THE PODCAST TO GET $1500 OFF THE PLATFORM FEE!In this episode, Alex Danner chats with Brian Miller and John Gwaltney, founders of Outback Deck and creators of DeckMetriX. They share how they grew Outback Deck into a multi‑million‑dollar business, built a powerful software tool for deck & outdoor living contractors, and transformed their sales process—closing jobs on the first visit and protecting margins.In this episode you’ll learn:The story of going from remodeling business to full‑scale deck & outdoor living firmWhy they developed DeckMetriX and how it works for pricing & take‑offs How one‑visit closes became possible and why it matters in today’s marketplaceThe often‑missed costs in decks (dumpsters, permit variances, extra footings) and how software handles themHow contractors can use a similar approach to scale their business and protect profit🔍 To learn more or book a demo: deckmetrix.comIf you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode, Alex Danner sits down with Scott Groschel, founder of SG Construction in California, to unpack his journey from digging post holes at 15 to becoming a multi-award-winning outdoor living contractor.Scott shares how he evolved from fencing to premium outdoor living builds, the systems he's implemented to navigate California’s complex permitting process, and how winning NADRA awards helped transform both his brand and company culture.In this episode:Scott’s 20+ year journey in the construction worldTransitioning from fences to full-scale outdoor living projectsHow professional photos and job site staging transformed perceptionBehind the scenes of submitting and winning 3 NADRA AwardsHow awards boost credibility, team pride, and client trustIf you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this special LIVE episode recorded at DeckXLive inside the Legacy Decks Academy, Alex Danner delivers the ultimate marketing masterclass for fence and deck contractors.Whether you're struggling to get ranked on Google or unsure where to invest your marketing dollars, this session lays out the full blueprint—including proven tools, tactical tips, and real examples.What you’ll learn:The 5 biggest issues that kill your Google Map rankingsOur proven 3-Pack Formula for dominating local searchBest tools to automate reviews, content, and trackingWhy most websites fail to convert—and how to fix themHow to out-rank competitors using SEO, LSAs, and strategic targetingIf you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Barrett Pribyl shares how he went from building his first fence with a borrowed saw to growing Denver Fence Guys into a multi-crew operation with over 400+ five-star reviews. In this candid conversation with Alex Danner, Barrett explains how he scaled without debt, built a team that cares, and balanced business with his passion for hunting and family.What you'll learn:Barrett’s early days and steady growth strategyHow he created systems and hired to support scaleThe turning point: handing off sales calls and freeing up timeThe processes and culture that drive consistencyHis thoughts on private equity, quality control, and long-term successIf you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Shawn McAleer, founder of Deck Remodelers and winner of 72+ NADRA Awards, joins Alex Danner to share how he built one of the most recognized names in outdoor living. From high-detail craftsmanship to scaling across four states, Shawn breaks down his design philosophy, team structure, and lessons from 15+ years at the top.In this episode:From pressure-treated decks to luxury outdoor livingHow Deck Remodelers grew to $100K+ minimumsThe power of SOPs, training, and team cultureUsing Zoom, cameras, and tech to manage multi-state buildsWhy he wrote Deck Rebellion and what’s inside the bookAdvice for deck builders who want to scale the right wayIf you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode, Alex Danner sits down with Lance Roach, founder of Black Label Built, to explore how he built a standout outdoor living brand in Nebraska. Lance shares how he transitioned from exteriors to decks, how his team delivers a high-end client experience, and the unique marketing touches—like flags and swag bags—that help his company stand out.🔨 Topics include:Lance’s journey from framing to founding Black Label BuiltOffering a “lifetime deck” with steel framing and advanced PVCHow design agreements, reviews, and personalized gifts close more jobsWhy clean job sites, branded flags, and QR codes boost trust and visibilityScaling to $6M+ while keeping culture and quality strongWhether you're a contractor looking to scale or a marketer wanting fresh ideas, this episode is packed with gold.If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Unlock the power of Google Local Services Ads (LSAs) and learn how fencing and decking companies can generate more high-quality leads at a lower cost per lead.In this webinar base episode, Alex Danner, Owner of Fence & Deck Marketers, breaks down everything you need to know about LSAs, including:- What Google Local Services Ads are and where they’re available- How LSAs work and how to get started- What it takes to rank in the Top 2 results- How to take advantage of high-quality leads at low CPL- Proven strategies to maximize your ROI with LSAsWhether you’re new to Local Services Ads or want to optimize your current campaigns, this replay will give you the tools and insights to win more customers and grow your fencing or decking business.If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Join Alex Danner and returning guest Chris Breen of Legacy Decks as they dive into the systems, mindset, and strategy behind scaling a thriving deck business. Chris shares how he built Legacy Decks, launched the Legacy Decks Academy, and created events like DeckX to help others grow. This episode covers:How to build systems that run without youThe power of community and collaboration in tradesWhat to expect from DeckX and Deck Expo 2025Why personal growth drives business growthWhether you're trying to hit your first million or scale past five, this episode offers practical insights and inspiration to level up.If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this power-packed webinar-based episode, we reveal what it really takes to dominate Google Maps in 2025 and consistently rank in the coveted local 3-pack. Whether you're a fence, deck, or home service contractor, this session will give you the clarity and tools to generate more qualified local leads.Here’s what you’ll learn: ✅ The latest updates with Google Business Listings and how they impact your visibility ✅ The 5 biggest mistakes that could be killing your rankings ✅ Our proven step-by-step framework for consistently ranking in the Google 3-pack ✅ The top tools to automate reviews, citations, posting, and other SEO tasksIf you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this solo episode, Alex Danner breaks down the 4 biggest SEO levers that can dramatically boost your fencing or decking business online. These are the exact strategies Fence & Deck Marketers uses to help clients dominate their markets.You’ll learn:Why your business name could be hurting your Google rankingsHow your office location affects local SEO resultsProven ways to get more 5-star Google reviewsWhat your website must include to rank and convert leadsHow to assess your presence vs. top competitorsIf you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Alex Danner talks with James Hatfield, co-founder of LiveSwitch, about how live and recorded video is transforming sales, service, and operations for fence and deck contractors. From faster estimates to smoother job management, this tool is helping contractors save time and close more deals.In this episode:James’ journey from contractor to tech founderHow video speeds up lead qualification and builds trustReal-world uses: sales, operations, recruiting, and follow-upsSimple tech with no apps, no uploads, and instant cloud storageHow LiveSwitch integrates with CRMs like Jobber and ServiceTitanThe future: AI tools, remote measurements, and more👉 Learn more: https://liveswitch.com 🎯 Need marketing help? https://fenceanddeckmarketers.comIf you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

🚀 What you’ll learn:Why paid marketing is the key to unlocking scalable growthWhich ad platforms and formats are delivering 5–10X ROI right nowLive campaign examples from fence and deck contractors crushing it with adsHow to structure your Google Ads or PPC campaigns for lower cost-per-lead and higher returnsThe KPIs, tracking methods, and landing page strategies that separate winning campaigns from wasted spendWhether you're just starting out with paid ads or want to improve your current results, this session will give you actionable insights to take your marketing to the next level.If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Unlock the new SEO + GEO formula designed specifically for fence and deck contractors. In this recorded webinar, we cover:✅ 10 critical elements that enhance your website’s conversion rate✅ How to define your ideal customer avatar✅ Real website examples showing what works—and what doesn't✅ Live SEO audits of attendee websitesIf you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode, Alex Danner chats with Josh Steinman, owner of EJS Deck and Home Solutions in Massachusetts. Josh shares how he evolved from basement remodeling to building high-end decks and outdoor spaces—all while building a solid team and staying present as a dad.🔑 In this episode, you'll learn about:Josh’s transition from interior remodeling to focusing 75% of his work on decks and patiosHow fatherhood helped sharpen his business focus and driveThe importance of team culture and hiring the right people for sustainable growthWhy Josh stepped away from the tools to focus on sales, systems, and strategyHow he uses CompanyCam and SOPs to streamline communication and qualityA smart postcard strategy that brings in 3–6 new leads per jobMoving away from Angi leads and investing in long-term SEO successHow one happy client spent over $200K with EJS Deck & Home SolutionsIf you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner talks with Zachary Leamer, founder of Sasquatch Decks & Patios in Southeast Pennsylvania. Zach shares his inspiring journey from horse racing to creative deck building and dives into how he's built a reputation for standout outdoor living projects.Topics covered in this episode:Zach’s unique path from racehorses to deck designWhy decks offer more creative freedom than other tradesHis process for using 3D design tools like SketchUp and RealTime ArchitectCharging for design renderings and how they help close high-end jobsClient collaboration and how to design around real usage needsThe power of storytelling through professional photos and drone shotsRunning a small, tight-knit crew and staying present on the jobsiteTips for staging decks and keeping projects visually portfolio-readyLessons in building trust and keeping creativity at the core of your brandIf you're a contractor looking to stand out through design, client experience, and visual marketing, this episode is packed with actionable insights.If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Bernard King and Tyler from San Diego Decks & Patios to talk about their NADRA Award-winning "leaf deck"—a uniquely designed, multi-colored deck born from a homeowner’s napkin sketch. Bernard shares his journey from military service to 25+ years in construction, how he transitioned his company toward outdoor living spaces, and the importance of profitability and hiring the right team.Tyler, his son-in-law and successor, joins the conversation to discuss his background, passion for design, and how he's bringing new energy and ideas into the business. Together, they dive into topics like:✅ Why attitude trumps experience in hiring ✅ How to maintain long-term team morale ✅ Leveraging ground screws for faster, smarter builds ✅ Building the kind of business that’s both fun and profitable ✅ And what it means to pass the torch to the next generationA must-listen for any contractor aiming to build more than just decks—this one’s about legacy, innovation, and craftsmanship that stands out.If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence & Deck Mastery Podcast, Alex Danner chats with Kenny Ritter, owner of ICOR Building & Remodeling, about his award-winning historic porch project that earned THREE NADRA awards in a single year. Kenny shares his 20+ year journey in the trades, lessons learned from hiring, how he retains a strong crew, and why focusing on the customer experience is more important than chasing rapid growth. They also dive into how Kenny built his Google reviews, the importance of craftsmanship, and how tradespeople can stand out in today’s competitive market.🔨 ICOR Building & Remodeling 📍 Eastern Connecticut 🏆 1st Place Open Porch | 3rd Place Railings | 3rd Place Wood Decks Over $50K 🌐 Learn more: https://deckfencemarketers.com 📈 Need help growing your fence or deck business? Get a free audit today!If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Kelly Crow, owner of Go to Guy Home Services in Atlanta. Kelly shares his journey from real estate and mortgage trading to building award-winning decks, including his NADRA Award-winning project in the wood decks category.We dive into: ✅ His background in home renovations and mortgage trading ✅ The shift to decking and outdoor carpentry ✅ How he works exclusively with subcontractors ✅ The process of designing and executing custom projects ✅ Insights on using premium materials like ipe wood ✅ The value of networking and learning at NADRA eventsWhether you're a deck builder looking to elevate your craft or a homeowner interested in premium deck designs, this episode is packed with insights!If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence & Deck Mastery Podcast, Alex Danner sits down with Alex Larson, owner of TL Decks in Illinois, to discuss his journey from side hustler to running a thriving deck-building business. Alex shares how niching down to decks transformed his company, the importance of creating systems, and how hiring the right people—including a VA—freed up his time for growth.Key takeaways from this episode: ✅ Niching down for success: Why specializing in decks helped TL Decks scale ✅ The power of hiring a VA: How delegation freed up time for high-value tasks ✅ Building systems & playbooks: Creating SOPs to ensure quality and efficiency ✅ Personal development & business growth: Why self-improvement is key to success ✅ Community involvement: How being active in local events strengthens your brandIf you're a contractor looking to streamline operations, improve work-life balance, and scale your business the right way, this episode is packed with actionable insights.If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner chats with Dan Stendeback, owner of Valer Builders, about his award-winning projects and expertise in the outdoor living industry. As a NADRA Award-winning deck builder, Dan shares his journey from sales executive to industry leader, the importance of consultative sales, and how he helps clients envision next-level outdoor spaces.They dive into topics like:✅ How NADRA benefits deck builders✅ Creating stunning rooftop decks with breathtaking views✅ The rise of high-end outdoor living—pergolas, pools, and luxury decks✅ The power of visualization and manifesting success in businessIf you're a deck builder looking for inspiration, insights, and strategies to grow your business, this episode is a must-listen!If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence and Deck Mastery Podcast, host Alex Danner welcomes Dan Pettit, owner of Northern Outdoor Living and a 13-time NADRA award-winning deck builder specializing in custom lighting and outdoor living designs. 🏆✨Dan’s most recent project—a massive illuminated curved wall emulating the Hastings skyline and starscape—left an unforgettable impression at the NADRA Summit, earning him four awards in 2024 alone.🔹 Inside this episode:✅ The importance of lighting in deck design and how Dan created a fiber-optic river inlay✅ How he balances creativity and business growth while remaining a small, high-end operation✅ Tips for submitting award-winning projects to NADRA competitions✅ The role of storytelling, community, and innovation in standing out as a deck builderIf you’re a fencing or decking pro looking for creative inspiration, industry insights, and marketing tips, this episode is a must-listen!If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this special episode of the Fence and Deck Mastery Podcast, host Alex Danner welcomes Phil Andrews, owner of Andrews Decking in Ontario, Canada, and a recent NADRA Award winner! 🇨🇦🏆Phil shares his journey from construction framing to building high-end decks, how he discovered NADRA, and what it was like to win third place in the Alternative Decks under 35K category—just months after joining the organization.🔹 Inside this episode:✅ The decking industry in Canada vs. the U.S.✅ How Phil built a booked-out business as a solo contractor✅ Why storytelling and authenticity helped him generate leads after his win✅ The importance of professional photos, networking, and continuing education in the industryIf you’re a fence or deck contractor looking for inspiration, business insights, or marketing tips, this episode is for you!If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this session, we dive into the 10 critical elements that can significantly enhance your website's conversion rates and turn more visitors into leads and customers. We'll also cover how to create your ideal customer avatar to ensure your messaging resonates with the right audience.Additionally, we’ll walk through real-life website optimization examples and provide live SEO audits—drop your name and website URL in the chat for a personalized review!Don't miss this opportunity to refine your website, improve your SEO, and maximize your online success! 🚀If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence and Deck Mastery Podcast, Alex Danner sits down with Clark Crosson, owner of Crosstek Construction in Alabama, who won back-to-back first-place awards at the NADRA Summit in the Closed Porch category. Clark shares his journey as a general contractor, his shift from managing a team to running a solo operation, and his approach to winning industry awards.Key topics include:How Clark won two consecutive NADRA awards and what set his projects apart.His approach to project submissions, including the importance of professional photography.The differences between deck building trends in Alabama vs. other parts of the U.S.Why covered porches are more popular than open decks in the South.The value of NADRA networking and industry events.Insights on working with subcontractors instead of an in-house crew.Clark also shares his experience with insurance restoration projects, the growing demand for high-end outdoor living spaces, and his thoughts on expanding into commercial construction.Resources Mentioned:Visit Crosstek Construction to see Clark’s award-winning projects.Learn more about NADRA at nadra.org.Get marketing help from Fence & Deck Marketers.If you’re a contractor looking to elevate your projects and compete for NADRA awards, this episode is packed with actionable advice!If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Unlock the full potential of your digital marketing strategy with Alex Danner, CEO and Founder of Fence and Deck Marketers, in collaboration with Deckorators. This insightful webinar dives deep into the essentials of building a strong online presence and driving leads for your fencing and decking business.Topics Covered:Alex's proven Hierarchy of Digital Marketing framework.Step-by-step guide to creating and optimizing your Google Business Profile.Best practices for website development tailored to the industry.A comprehensive Website Optimization Checklist to ensure your site performs at its peak.An honest discussion: Does SEO still matter?Insider Google Business Profile hacks to outperform competitors.Whether you're just starting or looking to refine your digital marketing strategy, this webinar provides actionable insights to help you stay ahead in the game.Don't miss this opportunity to elevate your business!TranscriptIf you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this inspiring episode of the Fence and Deck Mastery Podcast, host Alex Danner interviews Jonathan Moeller, owner of Colorado Custom Covers and Decks and a multi-award winner at the 2024 NADRA Summit. Jonathan shares his journey from new construction to crafting custom outdoor living spaces, including the story behind his five NADRA awards this year.Key topics include:Insights into the NADRA awards process and tips for crafting compelling submissions.Jonathan’s unique railing project featuring a two-foot radius cable rail bend.The importance of professional photography for showcasing deck projects.How NADRA membership and networking events have helped grow his business.Tips for younger contractors looking to make their mark in the decking industry.Whether you’re a seasoned deck builder or new to the industry, this episode is packed with actionable advice and inspiration for taking your projects to the next level.If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence and Deck Mastery Podcast, host Alex Danner sits down with Larry Collins, President of HFS Financial, to discuss the transformative power of offering financing options for contractors. With over 30 years of experience in the financial industry, Larry shares how HFS Financial is helping contractors close more deals, grow their businesses, and improve customer satisfaction by making home improvement projects more accessible.Key topics include:The benefits of unsecured personal loans for home improvement projects.How offering financing can increase contractor sales by 18-24%.The ease of onboarding with HFS Financial and the no-cost setup for contractors.Insights into how financing impacts consumer behavior and conversion rates.Marketing strategies, free resources, and tools HFS provides to contractors.If you're a contractor looking to scale your business in 2025, this episode is packed with actionable insights and solutions to help you succeed.If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.