All Episodes
Little Talks — 205 episodes
Change is here
The myth of the "quick win" in B2B marketing
Simplifying complex product stories in B2B marketing
Why long-term partnerships outperform vendors
How to generate content topic ideas that resonate with customers
Measuring the ROI of trade shows
Why we love in-house marketing teams
Everything you need to know about change management
Do you view your agency as order takers or strategic partners?
Marketing in the age of AI whiplash
Beyond likes & views: Marketing signals that actually matter
Big game, big ads, big money
So you're building a new website for your brand
Everything we know about OpenAI’s new ChatGPT ads
Media & Analytics Director Chris Kizer joins the podcast and numbers start flying
Everybody hates AI
We’re back
That's a wrap on 2025
Trent-a-palooza IV: AI data, B2B e-commerce and big companies, small teams
"The One Where They Talk About Zero-Click Search"
Thankful
'Tis the season for planning
OpenAI, PayPal, and the future of e-commerce
Navigating OpenAI’s new ChatGPT-powered browser, Atlas
Are AEO / GEO new strategies, or just an evolution of SEO?
Top 3 marketing trends for 2026 (and yes, they involve AI)
The true value of partnering with an independent marketing agency
New email marketing hotness from INBOUND
Sam's back! From Paris with love (and AI talk)
First impressions of HubSpot's new products
INBOUND 25: New location, new HubSpot products, same fantastic insights
SEO, AI and the future of search
HubSpot's INBOUND 25 preview
B2B marketing "mythbusters"
Marketing gut-checks: What's still true in 2025
The sound of your brand: Why audio identity matters in B2B
Midwest marketing: Is there a flyover bias in our industry?
Marketing to Gen Z: A first-person account
Hiring Gen Z marketers: Culture clash or superpower?
When is it time for a brand refresh?
Marketing and mental health
This man eats, sleeps and breathes media
Let's talk client communication
Celebrating 45 years of LA with David Littlefield
Has AI-based search already killed traditional search and SEO?
50% genius, 50% guesswork: Welcome to A/B testing
AI is changing how personas are created
Brand consistency across B2B touch points
20 years of creative change with Rocco
Adapting to B2B marketing technology trends
Becca Barnard takes the mic for her podcast debut + MARCON recap!
What’s the difference between digital & content marketing?
How AI is changing B2B visual branding
A/B testing and optimization for B2B emails
Leveraging inbound content for B2B success
Six tips for crafting the perfect thumbnails
Super Bowl LIX ad recap: The good, the bad and the ugly
Reimagining B2B branding
The power of micro-moments in B2B marketing
The ethics of AI in B2B marketing
Podcasting: Boosting B2B brand awareness, one episode at a time
Welcome back to a new season of Little Talks!
Trent-a-palooza! Chatting AI and CX for B2B brands with Grasshopper Mowers VP of Marketing
Marketing to a blue-collar B2B audience
Lo-fi content FTW: Why simplicity resonates
Win high-value customers with Account-Based Marketing
Chelsea talks B2B trade shows
B2B marketing during the holidays
Emails! Emails! Emails! And other musings ...
Is content still king?
Meet your next customer on TikTok
2025 Planning: What's next for B2B marketing?
HubSpot's INBOUND24 recap: Part 2
HubSpot's INBOUND24 recap: Part 1
INBOUND24 preview: HubSpot’s annual marketing shindig
Special Guest: B2B photographer John Amatucci
The state of AI
How to navigate B2B marketing during an election year
Is content marketing worth it for B2B brands?
Closing the attribution loop for better ROI
Marketers rejoice! Google cookies live!
Go beyond the Moon with Ditch Witch's Sean Hubbard
Podcasts: The silver bullet of B2B content marketing
Apple's Mail Privacy Protection mess
Stretching your B2B marketing dollar
Secrets of the algorithm: Google Search’s big leak
Unlocking the potential of ChatGPT 4o for your B2B brand
Vanderpump Marketing Rules: Part 2
Vanderpump Marketing Rules: Part 1
Finding work-life balance for B2B marketing pros
How to engage your podcast guests as a host (plus Chelsea's back)
The Fun Menu: Philbrook Museum's Jeff Martin
The Flywheel: Attract, engage and delight your B2B customers
Marketing for B2B dealer networks
Exploring HubSpot’s new Content Hub
Workplace game changer: The Enneagram
B2B tips from email marketing legend, Jay Schwedelson
Has Your B2B Brand Migrated To Vertical Video?
The Power of Automation Tools for B2B Brands
Is Your SEO Ready For Google’s March 2024 Core Update?
🚨 Special Guest Alert: Brian Pappas Speaks!
Six Things We Learned About Producing A Podcast
Best & Worst Super Bowl Ads
B2B Dealership Marketing Challenges (and Solutions!)
How to Enhance Your Email Marketing Strategy
Notes From A B2B Salesman: Scott Loyd
Six Tips To Up Your Marketing & Sales Presentation Game
What You Need To Know In Google's Cookieless World
Top 2023 Search Trends and Our 2024 Digital Marketing Bets
B2B E-Commerce and What’s Ahead In 2024 With Grasshopper Mowers’ Trent Guyer
Have An Outdated Website? Here’s How You’re Going To Fix It
LinkedIn Tips To Enhance Your B2B Following
Why B2B Marketing Is More Like B2C Than You Probably Think
What In The World Is Going On At OpenAI, And Should You Be Worried?
Three Ways Your B2B Brand Can Use Video In Your Marketing You Might Not Be
Three Tricks For Maximum B2B Landing Page Impact
HubSpot’s (Kinda) Hidden Beta Features
No One Is Reading Your B2B Content (And How To Change That)
How To Leverage AI To Free Up Time And Increase ROI
The Future Of SEO For Your B2B Brand
Unlock Your B2B Email Strategy
It’s Time To Rethink LinkedIn
HubSpot’s INBOUND Unleashed
HubSpot’s INBOUND 23 Preview
It’s Media Planning Season, Are You Ready?
ChatGPT Hits Some Growing Pains
Welcome To The CAPTCHA Wars
Meta: AI Chatbots and AR Glasses
What In The World Is Going On At Twitter (er, X)?
Social Media Marketing Most Influential For B2B?
Let’s Talk Threads
Meta’s Twitter Clone Is Here
LinkedIn, Facebook Get Algorithm Updates (For Better and Worse)
Powerless In Tulsa
Apple Debuts ‘Vision Pro’ AR Headset (And Its Huge Price Tag)
43 Years of Littlefield Agency, Plus YouTube and LinkedIn Talk
What Does Gen Z Think About AI?
Meta Jumps Into AI and Instagram (Finally) Gets GIFs
The Potential Risks of AI Hallucinations and Twitter’s Username Purge Is Here
BeReal On Life Support, Rivals Lining Up To Replace Twitter, and AI Podcast Improvements
What The Heck Is Going On At Twitter?
Key Takeaways From MAGNET Advertising Conference
New Ad Options For Bing AI Chat and Instagram
Meta Drops VR Prices And LinkedIn Jumps Into The AI Pool
The Bard Is Here & Roop Turns 50
Is Print Still Relevant? (Chelsea Edition)
Let’s Talk Operations (and Marketing) For Your B2B Brand
Internet Advertising Growth Continues, Bing Has Plans For AI Ads
Meta Verification and The Supreme Court Learns About The Internet
Content Talk With New Content Specialist Taylor Bartley
HubSpot CRM and ChatGPT Talk With Special Guest Mike Simmon From Grasshopper Mower
Can Google Hang With ChatGPT and AI?
The (Super) Power of AI / ChatGPT For Your B2B Brand
What Does ChatGPT and AI Content Creation Mean For Your B2B Brand?
Amazon’s Latest Attempt At TikTok & Why Your B2B Brand Should Be Careful With Music Rights
Twitter & TikTok: What Your B2B Brand Needs to Consider in 2023
Merry Christmas & Happy Holidays from Littlefield Agency
Meta & YouTube (and KIPP!) Making Moves
Logo Talk and Grasshopper Mower History With Special Guest Trent Guyer
Google Search Updates and Why Your B2B Brand Needs a 2023 TikTok Strategy
Happy Thanksgiving From Roop, Sam & Littlefield Agency
Is Twitter The Right Play for Your B2B Brand Right Now?
What Just Bumped Netflix From No. 2 Most-Popular App For The Under 35 Crowd?
YouTube Enhancement Your B2B Brand Will Not Want To Miss
The Clash of TikTok & YouTube + Why You Shouldn’t Eat Goldfish
Tips For Your 2023 B2B TikTok Strategy
Our Final HubSpot INBOUND Takeaways (For Awhile) and Why B2B Vertical Video Is Here to Stay
Keeping your B2B Brand Connected in a Disconnected World
Is Your B2B Brand Ready for their Connected Customer Growth Strategy?
How Your Brand Needs to Prepare for New Google Search Updates, First Party Data
Building A Brand Bigger Than Baseball: Regent Bank Chairman & CEO Sean Kouplen
LA In Boston: Roop At HubSpot’s Inbound 2022 Conference
Chelsea vs. Uber, Roop Learns To Read, Sam Visits OSU
LinkedIn Sets “Records” and Instagram Gets A “Boost”
Facebook and Twitter Share Revenue Updates, Sam’s Table Saga Continues
Instagram Maps It Out For Businesses
A Not So Cookieless Future
How Your B2B Brand Entertains Your Customers & Prospects
TikTok Paving The Way For The Future Of Your B2B Search
Why Content Creators & Podcasts Are Key For Your B2B Marketing Success
How Fonts & Colors Make Your Brand Pop
The Power of CRM and Why We Love HubSpot
YouTube Shorts Making Moves
How Your Brand Starts Crushing Instagram Reels and TikTok Content
The Importance of Investing More in Paid Search & CTV
The Return of Chelsea Clement
How To Evolve Your OOH Marketing Strategy
Let’s “BeReal” and Talk Digital Trends
Instagram Content! Netflix Ads! Courtney Roberts!
Pinterest Making Marketing Moves and TikTok Transitioning to Longer Creator Video Formats
The Latest Google Search and Influencer Marketing Trends
Your Video Content Needs To Evolve Online
Where Would The World (And Brands) Be Without GIFs?
Chelsea’s Back! Roop & Sam Talk NFTs and Google Analytics
Twitter & Snapchat On The Rise
Google, Facebook, and March Madness
Does YouTube Outperform Netflix?
Is The Future Made of Audio Rooms and the Metaverse?
Mobile Ads Very Much Alive, Gmail Ads Very Much Dead
The Importance Of SEO In Blog Titles As A Marketing Company
Snowmageddon! Video Games! TikTok!
Word Games, Facebook AI, Gen Z, and Football Playoffs
Pillows, Heroes, Twitter, and Spotify
TikTok, Instagram, and World Population
Little Talks Podcast With Littlefield Agency: We’re Back!