North Country Media Network

Disrupting Upstate Real Estate: Technology, Discretion, and the $6.5M Lake George Estate with Realize Brokers Episode Overview:What do aviation, cryptocurrency, and a chance meeting at a local cigar bar have to do with the future of real estate in Glens Falls? In this episode of Building Success Stories, host Ann Donnelly sits down with Spencer Bray and Nic Ketter, the innovative co-founders of Realize Brokers. Rejecting the older, traditional methods of property brokering, this duo is rewriting the rules of the local market. Discover how their unique backgrounds—from fueling planes to working in emerging tech at General Electric—led to a real estate agency built on custom digital marketing, intense discretion, and deep community relationships. Whether you are looking to buy, thinking of selling a business, or just want to understand the shifting landscape of Upstate New York real estate, this episode is packed with insider knowledge.🎧 In This Episode, You'll Discover: - The Ultimate Side Hustle: How a shared passion for crypto led the founders to start a side business flipping computers, graders, and even an airplane, laying the entrepreneurial groundwork for their brokerage.- Why the MLS Isn't Enough: Learn why relying solely on standard Multiple Listing Service templates puts sellers at a disadvantage, and how Realize Brokers uses custom-built property pages, 3D modeling, and drone tours to capture buyers.- The Peppermill Secret: Hear the fascinating behind-the-scenes story of how the duo used "white-glove" premium service and strict Non-Disclosure Agreements (NDAs) to privately broker the sale of a beloved 30-year-old local restaurant without panicking the staff.- Brokering a $6.5 Million Historic Estate: Get the inside scoop on the prominent sale of the 3.3-acre Green Harbor Mansion on Lake George, and the exciting new plans the buyers have for the property.- Market Insights & Wealth Preservation: Nic and Spencer break down the current "rate lock" keeping residential inventory low, the unique mechanics of commercial turnover, and why real estate remains a powerful "wealth preservation vehicle".- Rejecting the "Eat What You Kill" Culture: Find out why Realize Brokers completely ignores the traditional, hyper-competitive real estate employment model in favor of a small, heavily supported team.Explore Further & Connect: Ready to see their custom property pages or connect with the founders to discuss your real estate needs?- Realize Brokers Website: https://realizebrokers.com/- Connect with Spencer Bray on LinkedIn: https://linkedin.com/in/spencerbray- Connect with Nic Ketter on LinkedIn: https://linkedin.com/in/nicketterMore About the Show & Host: Building Success Stories offers an intimate look at the minds of the innovators and leaders shaping our region's economy.- Ann Donnelly: https://anndonnelly.com and on LinkedIn: https://linkedin.com/in/anndonnelly- Building Success Stories: https://anndonnellybuildingsuccessstories.com- North Country Media Network: https://northcountrymedianetwork.comThanks for tuning into Building Success Stories! The best way to support the local business community is to share this podcast with one other leader who needs a spark today.This conversation began as a feature article for the Saratoga and Glens Falls Business Journals. We've partnered with them to turn those printed insights into broadcast-quality authority assets, allowing you to hear the person behind the business in their own words.

In this episode, Ann Donnelly sits down with Colleen Carlson, the Director of Sales at the Saratoga Casino Hotel, to explore a career that spans decades at one of Saratoga’s most iconic properties. From her humble beginnings selling race programs at age 15 to overseeing sales for a massive complex that includes a hotel, casino, fine dining, and elite event spaces, Colleen shares the "magic" behind their "under one roof" strategy.We dive into the evolution of corporate entertainment, the power of authentic community involvement, and how being a "good neighbor" is actually the ultimate sales strategy.Key Takeaways for Business SuccessThe "Under One Roof" Advantage:Learn how integrating multiple amenities—fromMorton’s The Steakhouseto theVapornightclub and theAdirondack-style Lodge—creates a seamless experience that drives repeat business and simplifies event planning.Relationship-Driven Sales:Colleen reveals why she doesn't "go out seeking business" in the traditional sense. Instead, her deep-rooted involvement inlocal non-profits and community boardsnaturally funnels high-value events to the property.The Power of Authenticity:In an industry that can feel corporate, Colleen’s "started at 15" origin story and her focus on genuine connection remind us that people buy from people they trust.Adapting Facility Use:Discover how the property pivots its spaces—like using theFortune’srestaurant for private events or setting up custom betting stations for corporate parties—to meet modern demands.Corporate Social Responsibility:A look at the Saratoga Casino Hotel’s commitment to the community, including their$120,000 Giving Tuesdayinitiative and its impact on brand loyalty.More InformationSaratoga Casino HotelThis interview was held in conjunction with the Saratoga Business Journal.

In this episode of Building Success Stories, Ann Donnelly sits down with Sharon Horton, the Executive Director of Habitat for Humanity of Northern Saratoga, Warren and Washington Counties. With a rich background spanning hospitality and major nonprofits such as the American Cancer Society, the American Heart Association, and NAMI, Sharon brings a wealth of operational and advocacy expertise to the region's housing challenges. Sharon discusses the profound, generational impact of homeownership, the organization’s strategic pivot to modular building to combat rising costs and weather delays, and the exciting new initiatives on the horizon—including a powerful "Women Build" project in Hudson Falls.Key TakeawaysThe Reality of the Habitat Model:Habitat for Humanity is a hand-up, not a hand-out. Families earning between 50% and 80% of the Area Median Income (AMI) must demonstrate financial readiness, establish a clear housing need, and invest "sweat equity" hours into their home or the local ReStore.Strategic Adaptation:To serve more families efficiently amid rising construction costs and unpredictable North Country weather, the organization is shifting from traditional stick-builds to high-quality, airtight modular homes.Empowering Women:The upcoming Hudson Falls project will feature a "Women Build"—a home built for a woman, by women, supported by a 4-week competitive fundraising campaign led by local female leaders.The Secret to Nonprofit Success:Standing out in a crowded charitable space requires listening first. Meeting donors, volunteers, and board members where they are and aligning with their passions is the key to sustainable growth.Building the Infrastructure:The affiliate is actively seeking passionate board members with diverse skill sets (real estate, marketing, law, construction) to help scale their operations and eventually transition into multi-unit townhome developments.More InformationLearn more, apply, or donate:Visitglensfallshabitat.org.Shop or Volunteer:Check out the Southern Adirondack ReStore located right on Route 9 in South Glens Falls for unique, high-quality furniture and building materials.

Embracing Sustainability with the Use Less Store in Glens FallsDiscover how Kevin Kroeze has revolutionized local shopping with his eco-friendly refill store, bringing sustainable habits to Glens Falls. Learn about innovative products, community impact, and tips to start reducing waste today.This episode offers practical insights into small-scale sustainability initiatives and how local businesses can drive environmental change while effectively engaging communities. Tune in for actionable tips and inspiring stories!Key Topics:- Introduction to the Use Less Store and its refill-ery concept, emphasizing bulk and eco-friendly products- The importance of reuse, recycling, and reducing plastic waste, including practical product swaps- The role of thrifting and upcycling in supporting sustainability and reducing expenses- The challenges and opportunities of starting a small, eco-conscious business- Community engagement, marketing strategies, and collaborations, including local events like Ladies Night and farmers markets- The benefits and logistics of refilling with traditional and new products, cost savings, and environmental impact- Future plans, product sourcing, and the importance of small steps towards zero waste- The significance of location, signage, and online presence for local business successMore Information:- The Use Less Store of Glens Falls website - The Use Less Store of Glens Falls Facebook

In this episode, Jared Humiston, President and CEO of Adirondack Technical Solutions (ADKtechs), shares his journey from a small startup to a thriving IT service provider focused on proactive cybersecurity, strategic growth, and company culture. Discover how intentional client selection, embracing technology, and investing in team well-being have fueled their success over two decades.Key TopicsFounding story: Starting with a single customer and scaling rapidly within three to four yearsEvolution of tech services: From hardware sales and on-premises solutions to cloud-based security and remote accessStrategic move: Transitioning to a multi-use facility to support growth and attract talent in upstate New YorkOperational efficiencies: Streamlining processes through AI, standardized procedures, and reducing client count for personalized serviceClient focus: Valuing quality, uptime, and proactive security over quantity of clients for better retention and less chaosCompany culture: Investing in employee benefits, team camaraderie, and reduction of turnover to improve service and moraleFuture outlook: Incorporating AI, industry consolidation trends, and expanding talent reach across the East CoastAdvice for potential clients and employees: Valuing partnership, strategic guidance, and a strong culture over purely cost-driven decisionsMore InformationADK Techs WebsiteJared on LinkedIn

Discover the inspiring journey of Ryan McNaughton as he transforms his passion for coffee into a community-centered coffee shop in Moreau. From humble beginnings with homebrewing to opening a bustling local spot, Ryan shares insights into entrepreneurship, ethical sourcing, and fostering the local community.Key Topics:Ryan’s background and how he transitioned from music to coffee entrepreneurshipThe evolution of Stinky's Coffee Co: from idea to openingStrategic location choice near Northway exit 17 and its advantagesCoffee offerings: specialty pour-overs, seasonal lattes, and fresh roasted beansThe new food menu features gluten-free options and local sourcingVision for building a community hub and inviting locals to make the space their ownFuture goals: visiting coffee farms in Guatemala and expanding roasting capabilitiesThe story behind the nickname "Stinky" and branding considerationsFurther InformationStinky's Coffee Co.

In this episode, we attend the Lake George Regional Chamber of Commerce's monthly Women In Business meeting and interview some of the attendees. We explore how the Lake George Regional Chamber of Commerce supports local businesses, fosters community connections, and offers valuable resources for entrepreneurs, solopreneurs, and established businesses alike. From networking events to advocacy and education, discover how their strategic initiatives help businesses thrive in the Lake George region. Key Topics: The mission and activities of the Lake George Regional Chamber of CommerceHow small businesses and solopreneurs benefit from chamber membershipThe importance of community networking, including Women in Business eventsUpcoming events like karaoke mixers, vendor fairs, and fundraisersResources for estate planning, elder law, and elder care servicesThe role of chambers in supporting not just hospitality but diverse industriesHow businesses can leverage chamber programs for growth and visibilityThe value of local collaborations, including nonprofits and community retreatsTips on joining and engaging with chamber activities to maximize benefitsSuccess stories of members who expanded their networks and skillsResources & LinksHerzog Law Firmhttps://herzoglawfirm.com/Kingsbury Printinghttps://kingsburyprinting.com/Wiawaka Women’s Retreathttps://wiawaka.org/Tri-County United Wayhttps://tri-countyunitedway.org/Lake George Regional Chamber of Commercehttps://lakegeorgechamber.com/Queensbury Billiardshttps://queensburybilliards.com/Susan Blackburnhttps://susanblackburn.com/Ann Donnellyhttps://anndonnelly.comandhttps://anndonnellysucessstories.com

This conversation explores the history and evolution of Inside Edge and Reliable Racing, detailing the journey of the family business from its origins to its current state. The discussion highlights innovations in ski racing equipment, the transition of leadership, and the ongoing contributions to the ski industry. It also touches on the changing landscape of ski racing, the financial challenges faced by athletes, and personal reflections on life and business.(We apologize for the poor sound quality due to recording on location in the back of the shop. The stories we discuss are so good, we still needed to get this episode to you!)Key TakeawaysThe origins of Inside Edge and Reliable Racing date back to the 1960s.The business evolved from a ski shop to a significant player in the ski racing equipment market.Innovations in ski racing equipment have been a hallmark of the business.Leadership transitioned in 2000, with a focus on product development and innovation.The company was sold in 2017, continuing its legacy under new ownership.The ski racing landscape is changing, with new opportunities for athletes.Skiing and ski racing have become increasingly expensive for families.The American dream is reflected in the success of family-run businesses.Personal experiences in the ski industry highlight the importance of community and relationships.Retirement does not mean stepping away from the industry; ongoing contributions are vital.More Information Inside EdgeReliable Racing

This conversation explores the journey of a family-owned ski shop, discussing its operations, the evolution of ski equipment, and the challenges faced in the ski industry. The speakers reflect on their experiences with customer engagement through ski trips, the impact of COVID-19 on business operations, and the importance of community and staff in maintaining a successful family business. They also touch on pricing strategies and the significance of adapting to changes in the market.Key TakeawaysThe ski shop has been in operation since 1966, showcasing a rich family legacy.Ski trips started in 1994, enhancing customer engagement and loyalty.COVID-19 led to a reduction in operating hours, which surprisingly increased business.Pricing strategies include free rentals for children under five and competitive adult rates.The importance of experienced staff in providing quality service and fitting equipment.Community relationships are vital for the ski shop's success and customer retention.The shop has adapted to changes in technology and customer preferences over the years.Social media marketing is becoming increasingly important for reaching new customers.The ski industry faces challenges from online shopping and competition.Maintaining a family business requires navigating generational transitions and employee loyalty.More InformationAlpine Sport Shop

In this debut episode, host Ann Donnelly sits down with Laura Killian and Judy Vigor at the Killian Beef Ranch. They explore the serendipitous connections that brought them together and the shared experiences of motherhood in the Adirondack region. From the "juicy" lessons of the pandemic to the emotional transition of kids leaving for college, this episode is a raw and relatable look at life’s "blonde moments" and the strength found in community.Key Takeaways:The Power of Local Roots: How the South High Marathon Dance instills a lifelong sense of service and community in local youth.The 'COVID Pause' Reflection: A look at the challenges of losing milestones like graduations, and the unexpected gift of extra time with family.Navigating the Empty Nest: The emotional shift of "launching" children into adulthood and the struggle to stop checking Life360.Creator vs. Consumer: The importance of encouraging the next generation to use technology to create rather than just consume.The 'No Regrets' Mindset: Why being present in the moment is more important than a perfectly clean house.More Information:Ann DonnellyAnn Donnelly Business Growth StrategistAnn Donnelly Success StoriesLaura KillianInner Alignment CoachKillian Beef RanchJudy VigerSalon VNorth Country Media Network

In this conversation, Felicia Lynn, owner of Hometown Board Shop in Glens Falls, shares her journey from a passionate snowboarder and ski instructor to a business owner. She discusses the challenges of starting a business, the importance of community engagement, and her plans for the future of the shop. Felicia emphasizes the significance of mentorship and building a supportive team while navigating the complexities of entrepreneurship in the outdoor sports industry.Key TakeawaysFelicia has been involved in snow sports since childhood.The idea for Hometown Board Shop stemmed from a lack of local snowboard shops.Community engagement is crucial for the success of the shop.Starting a business requires a lot of planning and support.Mentorship can significantly impact a new business owner's confidence.Balancing customer service with backend operations is challenging.Finding the right team members is essential for business growth.Felicia's family plays a supportive role in her business.Safety and education in sports are important topics for the community.The future of Hometown Board Shop includes expanding product offerings and community events.More InformationHometown Board ShopAnn Donnelly Success StoriesAnn Donnelly Fractional COO

In this episode, host Ann Donnelly meets Jason Tyler, the Eastern New York Market Lead for Stark Tech. As a new member of the Adirondack Chamber, Jason shares how Stark Tech is transforming from a traditional temperature control company into a powerhouse of holistic building solutions and energy management.With energy costs rising and New York’s regulatory landscape shifting, businesses are facing unprecedented challenges in keeping their facilities efficient and resilient. Jason discusses how his team acts as "master integrators," helping everyone from K-12 schools to large-scale commercial facilities navigate these complexities."Stark Tech's success is tied to our client's success. If we're not ensuring that our clients are successful, we're not doing our job right." — Jason Tyler Stark Tech prides itself on being a partner that "walks alongside" the client, leveraging decades of experience to phase out aging equipment and integrate new, cost-saving solutions. They also help businesses navigate the world of incentives, rebates, and grants to make these upgrades financially feasible.More Information:Stark TechAnn Donnelly Fractional COOAnn Donnelly Building Success Stories

In this episode, Ann speaks with Alex Bodensieck of AVB Taxes, who shares his journey into accounting and taxation. He discusses his passion for helping clients navigate the complexities of tax returns, particularly in rental real estate and small businesses.Bodensieck emphasizes the importance of client communication and experience, as well as the need for tailored tax strategies. He also shares his future growth plans and the significance of networking in building his client base.Throughout the discussion, Bodensieck highlights the challenges clients face and how he aims to provide solutions that alleviate their tax-related stress.Key TakeawaysBodensieck started AVB Taxes to help clients navigate tax complexities.He finds personal tax work more rewarding than audit work.Rental real estate is a significant niche for his business.Small businesses often struggle with tax compliance and bookkeeping.Alex emphasizes the importance of client communication and experience.He aims to double his client base in the coming year.Quarterly tax payments are crucial for avoiding penalties.Networking has been key to building his client base.He provides tailored advice for clients looking to buy homes.Alex enjoys the creative aspects of running his own business.More InformationAVB TaxesAlex Bodensieck on LinkedInAnn Donnelly Fractional COOAnn Donnelly Building Success Stories

In this conversation, Lisa Boucher, founder of HR Ninja, shares her extensive human resources experience and discusses the challenges and rewards of her journey. She emphasizes the importance of understanding business needs, navigating employee benefits, and fostering community through initiatives like HR Cafe. Lisa highlights the evolving landscape of HR and the necessity for businesses to adapt to new employee expectations while maintaining compliance and support for their workforce.Key TakeawaysHR Ninja combines Lisa's passion for human resources and martial arts.Lisa's diverse background enhances her HR expertise.Self-employment presents unique organizational challenges.Business owners often need guidance on HR projects.Proactive HR can prevent financial exposures for businesses.Employee feedback is crucial for improving benefits.Different generations have varying workplace expectations.Community support is vital for small businesses.HR Cafe fosters networking and collaboration among HR professionals.Lisa aims to positively impact her local community.Chapters00:00 Introduction to HR Ninja and Lisa Boucher02:47 The Journey into Human Resources05:35 Challenges of Self-Employment in HR08:23 Understanding Business Needs and HR Solutions11:23 Navigating Employee Benefits and Compliance13:59 The Importance of Employee Feedback17:08 Building Community through HR Cafe19:44 Future Aspirations for HR NinjaMore InformationLisa Boucher - HR Ninja

In this episode, Kara Magoolaghan, principal of KMCG LLC, discusses her journey from mechanical engineering to founding a consultancy focused on helping nonprofits and small governments with capital projects. She emphasizes the importance of sustainable and resilient building practices, particularly in affordable housing, and shares insights on the challenges faced by community-centric organizations. Kara also reflects on her passion for charitable work and the rewarding experience of entrepreneurship.Additionally, Kara and her husband, Matt, are opening a shop, called Hometown, in Spring 2026. Hometown will be located in the newly developed area of Glens Falls on South Street. Hometown will sell furnishings, home decor, gifts, food items, all carefully curated for their shop, which is modelled on a local general store. In the lead-up to Christmas, they are holding some pop-ups in other shops in Glens Falls.Key TakeawaysKMCG helps nonprofits and small governments with capital projects.The consultancy focuses on sustainability and resilience in building.Kara transitioned from engineering to law to better influence decision-making.Sustainable buildings can lead to lower energy costs for tenants.Nonprofits often struggle with capital projects due to limited resources.KMCG acts as a buffer between clients and construction professionals.Kara’s passion for helping others stems from her upbringing.The nonprofit sector is driven by mission and community engagement.Entrepreneurship offers the freedom to innovate and make an impact.Every day in business presents new challenges and opportunities.Chapters00:00 Introduction to KMCG and Its Mission02:42 Kara’s Journey: From Engineering to Consultancy06:09 Focus on Sustainable and Resilient Building Practices08:39 Challenges in Affordable Housing and Community Projects11:20 Navigating Nonprofit Capital Projects12:33 Passion for Community and Charitable Work14:37 The Transition to Entrepreneurship and Its RewardsMore information:KMCG LLCHometown Glens FallsAnn Donnelly Success StoriesAnn Donnelly Fractional COO

In this episode, Ann Donnelly speaks with Jacqueline O'Donnell, founder of Math Refresh. They discuss her journey in creating a math education company that makes math relevant and engaging for students. O'Donnell shares insights on the challenges faced during the pandemic, the benefits of online tutoring, and the importance of creating a safe learning environment. She emphasizes the need to empower girls in STEM and the role of parents in their children's education. She also outlines her future plans for expanding Math Refresh and her innovative approaches to math education.Key TakeawaysJacqueline started Math Refresh to address learning gaps in math education.The pandemic highlighted the need for innovative online tutoring solutions.Creating a safe space for students encourages them to ask questions.Math education should focus on understanding concepts, not just memorization.Engaging parents in their children's education is crucial for success.Empowering girls in STEM is a key focus for Jacqueline's mission.Online tutoring provides flexibility and accessibility for students.Jacqueline's book aims to make math fun and engaging for children.Math should be seen as relevant and applicable in everyday life.The stigma around math needs to be broken to foster a love for learning.Chapters00:00 Introduction to Math Refresh and Its Mission02:20 The Journey of Starting a Math Education Business05:39 The Shift to Online Tutoring and Its Benefits08:57 Creating a Safe Learning Environment for Students13:56 Innovative Approaches to Math Education17:08 Future Plans for Math Refresh21:06 Empowering Girls in STEM33:08 Engaging Parents in Their Children's EducationMore information:Math RefreshAnn Donnelly Success Stories - more episodes and articlesAnn Donnelly Fractional COO

In this episode, Ann Donnelly speaks with Serena Smith, the owner of Hot Yoga Queensbury. She shares her journey into the world of hot yoga, the challenges of running a fitness studio, and the importance of community in yoga practice. She discusses the various styles of yoga offered at her studio, the benefits of hot yoga, and her aspirations for the future, including the dream of owning a retreat center. The conversation highlights the emotional and physical benefits of yoga, the significance of community support, and the joy of doing what you love.Key TakeawaysSerena started her yoga journey due to a shoulder injury.She became certified to teach Pilates and yoga during COVID.Hot Yoga Queensbury has been operating for 15 years.Community is essential for the success of her studio.Hot yoga offers both physical and mental health benefits.The studio offers a variety of classes, primarily hot yoga.Serena emphasizes the emotional connection in yoga practice.She plans to expand offerings with retreats and teacher training.The studio has 112 active members and a strong sense of community.Serena dreams of owning her own retreat center.Chapters00:00 The Journey to Hot Yoga Queensberry02:40 Building a Community Through Yoga05:06 Exploring Yoga Styles and Offerings08:01 The Benefits of Hot Yoga11:02 Challenges of Running a Yoga Studio13:41 Future Aspirations and Community EngagementMore information:Hot Yoga QueensburyPhone: 518-636-5354Email:[email protected]

In this episode, Janice Durant from New Trails Business Consultants discusses her journey in the franchising world, the intricacies of transitioning from corporate life to business ownership, and the various aspects of franchise ownership. She emphasizes the importance of understanding one's motivations, the financial implications, and the support systems available for aspiring franchise owners. Janice also shares insights on the role of a franchise consultant and the community aspect of franchising, highlighting how local ownership can have a positive impact on communities.Key TakeawaysNew Trails Business Consultants helps individuals transition from corporate to business ownership.Franchising offers a wide range of industries and opportunities.Understanding the 'why' behind wanting to own a business is crucial.Franchise ownership requires a unique blend of entrepreneurial spirit and willingness to follow established processes.There are significant costs associated with starting a franchise, including licensing and operational fees.Janice's experience in franchising spans over 20 years, providing her with valuable insights.The importance of timing and personal circumstances when considering franchise opportunities.Franchise consultants provide essential support and guidance throughout the process.Community and support networks are vital for franchise owners.Franchising can be a pathway to personal and financial freedom, positively impacting local economies.Chapters00:00 Introduction to New Trails Business Consultants01:55 Navigating the Franchise Landscape05:46 Understanding Franchise Ownership09:22 Janice's Journey in Franchising13:17 Challenges of Starting a New Business16:04 Financial Considerations in Franchising18:43 The Importance of Timing and Fit22:32 The Role of a Franchise Consultant26:33 Community and Support in Franchising29:09 Conclusion and How to ConnectMore Information:New Trails Business Consultants Inc.Ann Donnelly Fractional COOAnn Donnelly Success Stories

In this episode, we explore the journey and mission of Strategic Emergency Training and Consulting, founded in Glens Falls by Ryan McConky and Travis Dunklee. They discuss their origins, the evolution of their training services, and their commitment to community safety through CPR and AED training throughout the northeast. The conversation highlights the importance of building relationships with clients, compliance with legal requirements, and the passion that drives their work in emergency response. We also discuss the challenges of instructor development and the importance of community engagement through initiatives such as free training classes and events.Key TakeawaysStrategic Emergency Training was founded during the pandemic.The company started with CPR and AED training.They focus on building long-term relationships with clients.Compliance with legal requirements is crucial for businesses.AEDs are essential for public safety and are often underutilized.Training is offered for both individuals and businesses.Community engagement is a key part of their mission.They provide free training for new parents and community members.Instructor development is vital for maintaining quality training.Their personal backgrounds in emergency services enhance their training approach.More information:Strategic Emergency Training & ConsultingAnn Donnelly Building Success Stories - for more articles and podcast episodesAnn Donnelly Fractional COO

In this episode, Joël Lynn Ralph shares her journey from a family background in kitchen and bath design to establishing her own business. She discusses the challenges and joys of being self-employed, the intricacies of kitchen design, and her passion for reviving historical homes. Ralph emphasizes the importance of understanding client needs and building strong relationships, while also reflecting on her future aspirations in the industry.Key TakeawaysRalph’s passion for design stems from her family background.She transitioned to entrepreneurship during the COVID pandemic.Self-employment allows her to focus on her passion for design.Kitchen design involves many calculations and considerations.Reviving historical homes is a significant part of her work.Most of her clients come through word of mouth.Understanding client needs is crucial for successful designs.She enjoys working independently and values her creative freedom.Ralph believes homes have their own personalities.She encourages people to visit her showroom and connect.More Information:Joël Lynn Kitchen & Bath DesignsThe Art of Home: Joël Lynn Designs Brings Decades Of Kitchen And Bath Expertise - Glens Falls Business JournalAnn Donnelly Success Stories - more episodes and useful articlesAnn Donnelly Fractional COO & Business Advisor

Update 2/17/2026: Cleome announced on its Facebook page that it is closing on 3/1/2026. Best of luck to Jakob and the team on their next ventures.Join Ann Donnelly as she learns about the culinary (and business) journey of Jakob White, the chef and co-owner of Cleome Table and Bar in Glens Falls, New York. Discover how Jakob's passion for cooking led him from Glens Falls to Boston to the Virgin Islands and back to his hometown, where he's now part of a vibrant restaurant revolution.Learn about the unique concept behind Cleome, where Southern-inspired comfort food meets creative twists, and how Jakob's experiences have shaped his approach to sustainable and heartfelt cooking.Whether you're a foodie or just curious about the stories behind the dishes, this episode offers a delicious blend of nostalgia, innovation, and community spirit. Tune in to explore the flavors and stories that make Cleome a must-visit destination.More information:Cleome Table + BarAnn Donnelly Fractional COO/Business ConsultantAnn Donnelly Success Stories

In this episode, Ann speaks with Chuck Copenspire, Creative Strategist and Author, who shares his journey from overcoming social anxiety through improv to building a successful marketing business, Identity Pending.Chuck discusses the importance of networking, authenticity in marketing, and the role of vulnerability in connecting with clients. He emphasizes the need for disruption in traditional marketing practices and the value of storytelling in building relationships. He also explores the evolving landscape of social media and how to navigate it effectively.In this conversation, we explore the evolving landscape of digital marketing, the integration of technology and AI, and the importance of community and collaboration in entrepreneurship. We discuss the challenges faced by small business owners, the ethical considerations of using AI, and the tools that enhance productivity. We discuss Chuck’s personal experiences of balancing work and family life, and the excitement of building innovative projects that foster local connections.Key Takeaways:Improv classes helped Chuck overcome social anxiety.Networking can be gamified by helping others feel comfortable.Following your instincts can lead to unexpected opportunities.Life coaching can enhance marketing strategies by focusing on relationships.Vulnerability in storytelling builds trust with clients.Authenticity is crucial in a world filled with inauthenticity.Experimentation is key in adapting to changing environments.Social media should be approached with enjoyment and authenticity.Disruption in marketing can lead to better engagement.Building connections is about understanding and supporting others.Digital marketing has become more accessible, but expertise is still valuable.Technology is integral to daily life and business operations.AI can enhance productivity, but raises ethical concerns.Authenticity and storytelling are crucial in a tech-driven world.Productivity tools can help manage tasks and reduce decision fatigue.Balancing work and family can lead to increased productivity.Community building is essential for local entrepreneurship.Innovative projects can create new opportunities for collaboration.Embracing change and technology can lead to exciting developments.Listening to one’s instincts can guide effective work habits.More Information:Identity PendingChuck’s book “A Pocket Full of Seeds: Healing through Poetry – An Autistic Transgender Story”Chuck’s Social Media Profiles – LinkedIn, Facebook, Instagram, ThreadsContentblocks – Chuck’s Referral Link

In this episode of Building Success Stories, Ann Donnelly interviews Carrie Barber, a medical legal consultant with a rich background in nursing and healthcare. Carrie shares her journey from being a nurse to establishing her own Medical Legal Nurse Consulting practice, discussing the challenges she faced, the importance of networking, and the fulfillment she finds in her work.The conversation also delves into the services she offers, including consulting for legal cases and providing continuing education for legal teams.Carrie emphasizes the significance of education in reducing litigation risks and the value of building strong client relationships.Key Takeaways:Carrie Barber has 25 years of nursing experience.Transitioning to entrepreneurship comes with challenges that mindset and hard work can overcome.Networking is crucial for business success.Expectations for immediate returns can lead to disappointment.Maintaining a positive mindset is essential.Referrals from clients are invaluable for growth.Education plays a key role in legal consulting.Continuing education can help reduce litigation risks.Carrie's consulting services are tailored to client needs.Building strong relationships with clients leads to repeat business.More Information:https://barbermedicallegalnurse.com/https://anndonnelly.comhttps://anndonnellysuccessstories.com

In this episode of Building Success Stories, Ann Donnelly interviews Wendy Waldron, CEO of WaldronWorks, who shares her journey from the "corporatey" world to entrepreneurship. Wendy discusses the importance of community, accountability, and the challenges she faced while starting her business. She emphasizes the significance of overcoming self-doubt, embracing risks, and the value of implementing the Entrepreneurial Operating System (EOS) in her practice. Wendy also provides practical advice for aspiring entrepreneurs, highlighting the need for mentorship and building genuine relationships in business.Key Takeaways:Wendy’s journey began with her experiences as a Girl Scout, emphasizing teamwork and understanding the rules of the game.She transitioned from the corporate world to entrepreneurship, founding WaldronWorks with a focus on building teams and growing businesses.Community and accountability are crucial for entrepreneurs, especially when transitioning from a corporate environment.Overcoming self-doubt is a common challenge; reflecting on fears can help clarify one’s value and capabilities.Wendy emphasizes the importance of taking risks and not regretting missed opportunities.Starting a business comes with logistical challenges, including time management and creating a productive work environment.Implementing the Entrepreneurial Operating System (EOS) provides structure and tools for effective leadership and management.Networking should be viewed as relationship building, focusing on genuine connections rather than superficial interactions.Aspiring entrepreneurs should seek mentorship and surround themselves with supportive individuals who understand their goals.It’s essential to define success in networking and focus on meaningful interactions rather than quantity.More Information:Entrepreneurial Operating System (EOS) – Wendy Waldron, Certified EOS Implementerhttps://anndonnelly.comhttps://anndonnellysuccessstories.com

In this episode of Building Success Stories, Ann Donnelly speaks with Ginny Brandreth, COO of Zobel and Co Kitchens. Ginny shares her journey from a marketing career to entrepreneurship. Ginny, who is also the current Chair of the Women's Business Council of the Adirondack Regional Chamber of Commerce, discusses the importance of networking, the challenges of starting a business, and the support available for women entrepreneurs in the Glens Falls community. Ginny emphasizes the value of stepping out of one's comfort zone and the significance of community resources in fostering business growth.Key Takeaways:Ginny transitioned from a successful marketing career to entrepreneurship.Networking is crucial for business growth and opportunities.Starting a business requires stepping out of your comfort zone.Community support is vital for new entrepreneurs.Women in business can find valuable resources in local chambers.Zobel and Co Kitchens was born from a family collaboration.Flexibility in business allows for a better work-life balance.The growth of Glens Falls is beneficial for local businesses.Empowering women in business creates a supportive environment.Every entrepreneur should embrace challenges as learning opportunities.More Information:https://zobelandco.comhttps://anndonnelly.comhttps://anndonnellysuccessstories.comhttps://www.adirondackchamber.org/councils-committees

In this episode of Building Success Stories, Ann Donnelly interviews Jess Keller, a photographer who has opened a community-focused space in Glens Falls, Light & Lens Studios.The conversation explores Jess's journey into the art of photography, the vision behind creating a space for local artists, and the importance of community engagement. The discussion also touches on the challenges of building a sustainable business model, the feedback received from the community, and future plans for classes and services.Key Takeaways:The importance of community in the arts.Creating accessible spaces for artists is crucial.Feedback from the community can shape business offerings.Building a sustainable business model takes time and effort.Engagement through social media is vital for visibility.Collaboration with local artists enhances community ties.Offering classes can attract more visitors to the studio.Flexibility in services can meet diverse needs.Investing in quality equipment is essential for a professional space.Networking with local businesses can foster growth.More Information:Light & Lens Studioshttps://www.lightandlensgf.com/Ann Donnelly Marketing & Business Consultant https://anndonnelly.comAnn Donnelly Success Stories https://anndonnellysuccessstories.com

In this episode of Building Success Stories, Ann Donnelly interviews James Rubino, Co-Owner of LakeGeorgeVacay.com, a luxury vacation rental management company. They discuss the inception of the business, the unique offerings that set it apart in the market, and the importance of creating memorable experiences for guests. James shares insights on navigating the luxury rental market, the significance of concierge services, and strategies for marketing during different seasons. The conversation also touches on the role of technology in enhancing guest convenience and offers valuable advice for property owners and guests alike.Key TakeawaysLakeGeorgeVacay.com was created to fill a void in the luxury vacation rental market.The business aims to provide a resort feel for families and create lasting memories.Concierge services are being added to enhance guest experiences.Marketing strategies differ between peak and off-seasons.Technology, such as mobile apps and smart locks, improves guest convenience.Property owners should do thorough research before entering the short-term rental market.Guests should have a checklist of amenities and preferences when booking.Direct booking can save guests significant money compared to platforms like AirBnB.Community involvement is crucial for building a successful business.Creating unique experiences is key to standing out in the vacation rental market.More Information:LakeGeorgeVacay.comAnn Donnelly Marketing & Business ConsultingAnn Donnelly Success Stories

In this episode of Building Success Stories, Ann Donnelly interviews Sheila Greco, founder and CEO of SGA Talent. Sheila shares her journey from a bond trader to a successful recruitment entrepreneur, emphasizing the importance of risk-taking, research, and understanding competition in business. The conversation covers various aspects of recruitment, including the significance of niche focus, effective strategies, and the role of networking. Sheila also discusses employee retention, the impact of remote work, and the importance of diversity in hiring. The episode concludes with insights on the qualities to look for in candidates and the benefits of ongoing recruitment efforts.Key TakeawaysSheila Greco transitioned from a bond trader to a recruitment entrepreneur.Risk-taking is essential for business success.Researching the industry is crucial before diving in.Understanding competition helps in strategic positioning.Niche focus can lead to better staffing outcomes.Recruitment strategies should be tailored to specific needs.Networking is key for job seekers.Employee retention requires ongoing engagement and support.Work-life balance is increasingly important for employees.Diversity in hiring leads to a more robust talent pool.More Information:SGA Talent websiteAnn Donnelly Success StoriesAnn Donnelly Fractional COO & Business Advisor

In this episode of Building Success Stories, Ann Donnelly interviews Johanna von Geldern, owner of Mint Farm to Table Restaurant. Mint grew a dedicated following quickly when it opened in Glens Falls in 2022 and is now expanding with a new location in Slingerlands opening in March 2025.Johanna shares her journey into the culinary world and emphasizes the connection between food, health, and wellness. She discusses her commitment to sourcing ethical ingredients, expanding her restaurant brand, and creating a positive work environment. The conversation also touches on maintaining quality and aesthetics in dining and the stories behind the restaurant's decor.Key TakeawaysJohanna's journey into the culinary world began with her mother's health struggles.The healing power of food is a central theme in Johanna's philosophy.Sourcing ethical ingredients is crucial for a sustainable restaurant.Creating a positive work environment leads to better customer experiences.Maintaining quality and aesthetics in dining enhances the overall experience.The restaurant's decor has unique stories and history behind it.Building relationships with farmers and artisans is essential for success.Johanna's approach to leadership focuses on empathy and understanding.The expansion of the Mint brand aims to reach more customers.The restaurant serves as a gallery for local artists, enhancing community ties.More Information:https://www.mint518.com/https://anndonnelly.com/https://anndonnellysuccessstories.com/

In this episode of Building Success Stories, Ann Donnelly interviews Keri Wytrwal, co-owner of Shipology, a woman-owned fulfillment center that supports small businesses in the e-commerce sector.They discuss the origins of Shipology, the challenges faced during growth, and the importance of flexibility and adaptability in business. Keri shares insights on hiring practices, the significance of client relationships, and the excitement of celebrating client successes.The conversation emphasizes the value of mentorship and encouragement for aspiring entrepreneurs, particularly women in business.TakeawaysMore Information:https://shipologyus.com/https://anndonnellysuccessstories.com/https://anndonnelly.com/

In this episode of Building Success Stories, Ann Donnelly interviews Victoria Bushey, co-owner of Kingsbury Printing. They discuss the origins of the family business, the transition of leadership, and the importance of community engagement. Victoria shares insights on the challenges faced in the printing industry, the significance of client relationships, and the future plans for expanding their services, particularly in digital marketing and social media support for small businesses.More information:Kingsbury Printing WebsiteAnn's article on Kingsbury Printing in the Glens Falls Business JournalAnnDonnelly.comAnnDonnellySuccessStories.com

In this episode of Building Success Stories, Ann Donnelly speaks with Erica Wood and Vittoria Buzzelli from Meliora Law Firm about their journey in establishing a law firm that prioritizes collaboration, sustainability, and a supportive culture. They discuss the challenges of starting a new business, the importance of aligning with core values and creating an approachable environment for clients. The conversation highlights the significance of teamwork, mission alignment, and investing in client relationships to foster long-term success. Find out more: - Meliora Law Firm - Ann Donnelly Fractional COO - Ann Donnelly Success Stories

In this episode, Ann Donnelly speaks with Lourene Bouffard, Owner of Every Penny Bookkeeping & Business Services, who shares her journey from aspiring CPA to entrepreneur, detailing the challenges she faced while starting her business during the COVID-19 pandemic. She emphasizes the importance of building strong client relationships, networking, and providing tailored solutions to meet the unique needs of service-based industries.Bouffard discusses the significance of financial separation for business owners and offers insights into effective spending and financial management. She highlights the comprehensive range of services her company offers and the benefits of remote work in reaching clients across the country.For more infomation on Lourene Bouffard and Every Penny: https://everypennybooks.com/

In this episode of Building Success Stories, Ann Donnelly interviews Kevin and Neelo Jaikeran, the owners of Queensbury Billiards. They discuss their journey from Guyana to opening a unique billiards hall that offers not only pool but also a diverse menu inspired by their cultural background. The conversation highlights their commitment to customer service, community engagement, and the importance of food in attracting customers. They also share insights into the facilities available for pool enthusiasts and the family-friendly atmosphere they have created.

In this episode of Building Success Stories, Ann speaks with Paula Traina, a dedicated State Farm agent with offices in Queensbury and Glens Falls who has built a thriving business rooted in community involvement and a passion for helping others. With a strong foundation in the insurance industry and a commitment to personal and professional growth, Traina has positioned herself as a trusted advisor and a valuable asset to the local community. Get more information:

In this episode of Building Success Stories, Ann Donnelly interviews Nicole Rothe, a seasoned physical therapist and personal trainer. They discuss Nicole's journey in the health and wellness industry, her holistic approach to training, and the importance of community building. Nicole shares her experiences working with diverse clients, her plans for a new studio, and her unique brand identity as 'The Pink Mamba.' The conversation emphasizes the significance of personalized training and nutrition plans and the value of collaboration among local businesses. Click here to read Ann's article about Nicole in the Saratoga Business Journal. For more information: Click here to visit Ann Donnelly Success Stories online.

In this episode of Building Success Stories, I speak with Riham LaRussa, owner of Saratoga-based Small Packages, a company built on the idea that gift-giving should be personal and stress-free. Riham left the corporate world to take over Small Packages in late 2022 and aims to empower customers to find the perfect gift for any occasion. Small Packages offers a variety of gift boxes, each filled with high-quality products, 85 percent of which come from women-owned or minority-owned businesses. Listen to Riham's vision for Small Packages and get some great gift ideas, whether you are shopping for family or corporate gifts.Get More Information:SmallPackage.coAnnDonnellySuccessStories.comAnnDonnelly.com

In this episode of Building Success Stories, Ann Donnelly interviews culinary power couple Jenny and Chris Dore, who have recently taken over the Peppermill Family Restaurant in South Glens Falls. They discuss their backgrounds, the legacy of the restaurant, their vision for the future, and the importance of community engagement. Chris shares his culinary journey and the thoughtful process behind transitioning ownership, while Jenny emphasizes the significance of maintaining the restaurant's family-friendly atmosphere. The couple highlights their commitment to evolving the menu based on customer feedback and building trust with their staff and the community.

In recent tourism news, Alaska raised cruise tourism limits as residents’ concerns about over-tourism grew. Over-tourism is an increasing issue in trendy tourism destinations, and one solution that will keep revenue flowing is to focus more on bringing in visitors outside the regular busy season. Unless downtime is needed for maintenance or other recovery, selling year-round is a goal of most businesses that commonly experience seasonality. In this episode of Building Success Stories, Seth and I discuss How to Extend Your Selling Season. Listen to common ways to extend your selling season and some great examples I've seen in my career working with businesses like this. Click here to read more about How to Extend Your Selling Season on our website.

This week's topic is aimed at those who may not listen to podcasts, but you may have a relative or friend who could use this advice, so please spread the word! With nearly three-quarters of the US population using social media regularly, it’s a given that digital marketing is the best way to generate leads and get more customers in almost any type of business. Yet, a few people still feel that word of mouth or small ads in the local paper are the only ways to get business. In this episode of Building Success Stories, Ann and Seth discuss why some small business owners are reluctant to use digital marketing, some answers to their issues, and how they can get started, even on a small scale, to get more leads and new clients.

It’s time to review your goals and targets from earlier this year. Ideally, you’ve been reviewing these weekly or at least monthly, but so many people don’t, which is why this mid-year assessment is critical.  It’s so easy to lose track of time this time of year. Schools are out, vacations and holidays happen, and we get out of our routine. Hopefully, you are having fun and enjoying the fruits of your labor from the first half of the year. In this episode of Building Success Stories, Ann and Seth discuss: - Why a Mid-Year Assessment is important. - What to look at during the assessment. - How to get back on track to reaching your annual goals. - Can you do even better than you originally planned? - Assessing progress in all areas of your life and why that's important. You want to do everything but can only do one thing at a time. If you prioritize and plan, you can focus and start ticking off those “one things” that will lead you to achieve your goals in all “circles” of your life. Visit our article for this episode to get Action Steps and more info: https://anndonnellysuccessstories.com/mid-year-assessment/

In this episode of Building Success Stories, discuss how to build a successful relationship with your digital marketing agency, the audio from a video presentation I've recently recorded. Throughout my years in digital marketing, I've met many business owners who did not have a good relationship with their digital marketing agency. Often, they were unsure if the agency was providing the services they paid for, were intimidated to ask for clarification on technical terms, had no idea what to ask for, etc. During the presentation, I discussed my Digital Marketing / Website Development Action Plan Template, which I developed while working for Tourism Northern Ireland. I provided digital marketing audits and coaching for tourism-related businesses in that region. This template provides a detailed list of what to ask for when requesting quotations and giving instructions to providers.   Click here to view this content as a video presentation and request a download of the Digital Marketing / Website Development Action Plan discussed. After this episode, you will know: Why it is important to have a good relationship with your digital marketing agency:

In this week's episode of Building Success Stories, Seth and I welcome Kate Austin into the studio. Kate is the Founder, Owner, and CEO of Advokate, LLC. Advokate empowers startups, small businesses, nonprofits, and artists with the marketing tools they need to be successful. Born and raised in Killington, Vermont, Kate resides in Glens Falls, New York, with her dog Sasha and her three kiddos, Henry, Daniel, and Elizabeth. She currently serves on the boards of the Glens Falls Business Improvement District (BID), the Jackson Heights Elementary School PTA, and is on the advisory council of the World Awareness Children’s Museum, the A-GFTC Bicycle-Pedestrian Advisory Committee, and the WSWHE-BOCES Early College Career Academy (ECCA) Advisory Committee.  In addition to her stellar marketing work, Kate is known in Glens Falls for her creative advocacy and event promotion. She is the founder of GlensFallsVegan.com. This summer, she is running the Glens Falls Vegan Festival, which will take place on August 10, 2024, and is involved in the first Glens Falls Mermaid Festival, which will take place on June 22, 2024. We discussed her career, projects and passions, and life in Glens Falls, "Hometown U.S.A." She also announced her upcoming book, a collection of articles on parenting that she had written for her column in the Glens Falls Chronicle. You will be inspired when you hear how Kate blends her personal passions with her professional skills to make such an impact on her clients and our community.

A few weeks ago, I came across a very insightful episode of the Ed Mylett Show on a four-hour drive from my daughter's college. I couldn’t wait to get home, listen again, take notes, and share the episode with everyone! Mylett’s guest was Leila Hormozi, and the topic was Transform FEAR into FUEL. Mylett had recently had dinner with Hormozi and her husband, Alex, who are highly successful entrepreneurs, investors, and philanthropists. Hormozi’s self-awareness level at dinner blew Mylett away, thus her appearance in this episode of his podcast.Because much of Hormozi’s work involves helping entrepreneurs build their businesses, much of the talk is about the traits of successful entrepreneurs, but the points discussed and the advice Hormozi and Mylett provide are relevant to anyone looking to reach their highest potential, whether it is in the professional or personal areas of their life.Listen to this episode to hear my insights into the discussion between Mylett and Hormozi.Topics included:Click here to watch the podcast episode with Ed Mylett and Leili Hormozi on YouTube.Read about The One Thing method of productivity and goal setting and Core Values: Find Purpose and Productivity with Your Core Values.

This week, I bring you a very special episode of Building Success Stories—an interview with Megh and David Howard of Erbessd Instruments, a global leader in machine health monitoring.  The company has customers in nearly every country and works with 145 distributors and partners worldwide. It has approximately 140 employees working between Glens Falls, two locations in Mexico, a European office in the United Kingdom, and a facility in India added last year. We discussed what being based in Glens Falls means for the company and the area, how innovation and agility are at the core of the company’s success, and how marketing is not only used to reach potential customers and partners but also to educate and connect with potential future customers and employees at all stages of their careers.  There is a lot of information and inspiration in this episode, which is a REAL Building Success Story. (I apologize for the poor audio quality of this episode. My usual audio recorder failed on me!)

We all know what it’s like to go into a shop to browse when an aggressive salesperson approaches as soon as you enter the door and offers to “assist.” It makes you want to run out of the shop. That’s a salesperson who doesn’t understand the Buyer’s Journey.  In this episode of Building Success Stories, producer Seth Cooper and I discuss the Buyer's Journey and the stages a person goes through before, during, and after deciding to purchase.   Considering these stages in all aspects of your digital marketing makes you more likely to engage the person, turn them into a solid lead, and then a loyal customer.   Listen to this episode to learn more about the Buyer's Journey, each stage, the content useful at each stage, how to use the stages in your digital marketing, and the risks you face if you don't consider the stages in your digital marketing.   Click here to read more about The Buyer's Journey - Understand the Stages & Use Them to Win Customers

If you can only focus on one aspect of marketing your business, it should be increasing Domain Authority because this brings more relevant traffic to your website while boosting brand awareness and authority. In this episode of Building Success Stories, producer Seth Cooper and I discuss Domain Authority, a metric used by digital marketers to give an idea of the value Google and other search engines give to the pages in their index to determine the ranking of search results. Other terms used are Page Rank, Page Authority, and Site Authority. Listen to this episode to learn the benefits of increasing Domain Authority, the steps needed to increase it, what should be involved in an Authority Building Strategy, and the risks you face if you don't increase Domain Authority. Click here to read more about Domain Authority.

In Episodes 26 and 27 of Building Success Stories, Producer Seth and I discuss the basics of Search Engine Optimization (SEO), a process for maximizing the traffic to your website, social media profiles, and any online “properties” you have from organic (not paid) search engine results. In Episode 26, Part 1, we defined SEO,  discussed how it increases traffic to your website, and how to research and select the "keyphrases" to target on your digital marketing channels. Listen to Episode 27 for Part 2 of this discussion and learn how to use these keyphrases to optimize your website and other digital channels. Read more about this topic at https://anndonnellysuccessstories.com/ep27/.

Do you outsource web development, maintenance, social media management, etc.? Understanding basic SEO will help you know what you are paying for and determine whether the provider has implemented the agreed-upon services. You can also confidently develop and deliver optimized content to your website and other channels. In Episodes 26 and 27 of Building Success Stories, Producer Seth and I discuss the basics of Search Engine Optimization (SEO), a process for maximizing the traffic to your website, social media profiles, and any online “properties” you have from organic (not paid) search engine results. Listen to this episode to learn what SEO is, how it increases traffic to your website, and how SEO has and hasn't changed since the days of digital marketing in the late 1990s. You will also learn about "keyphrases" and how to research and select the keyphrases to target on your digital marketing channels. In Episode 27, we will discuss how to use these keyphrases to optimize your website and other digital channels. Read more about this topic at https://anndonnellysuccessstories.com/ep26/.

This episode of Building Success Stories has two parts. In Part 1, Producer Seth and I discuss how digital marketing can be used for more than marketing and selling. You invest money, time, and other resources in your digital marketing channels, so consider what you can do with those channels beyond marketing and selling. In Part 2, I discuss The Power of Partnership. If the pandemic has taught us anything, it is that it is important to work together to create opportunities for your industry and your region. Read more about this topic at https://anndonnellysuccessstories.com/ep25/.