PODCAST · business
Revenue Blueprint
by Jason Lalk & Seth DeHart
Raw, authentic, and unfiltered conversations with top sales leaders and entrepreneurs who have successfully built sales and GTM functions at early-stage tech companies.
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24
Building Your First Sales Team | With Kyle Duffy [Revenue Blueprint, EP.24]
In this episode, Seth DeHart and Jason Lalk talk with Kyle Duffy, a veteran in creating founder-led sales and establishing early-stage go-to-market strategies. Discover common pitfalls in the sales process, learn how to effectively use design partners, key tips for hiring your first sales team and most get a blast from the past into how sales were done in the Neolithic era with a rotary phone.
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23
Being A Startup's First Sales Hire | With Matthew Putnam [Revenue Blueprint, EP.23]
In this episode, Seth DeHart and Jason Lalk talk with Matt Putnam, a seasoned sales professional who's currently the Director of Global Sales at Thomas. He shares his journey of starting off as a SDR and moving up the ranks, talks about how he did it and what newcomers in the field can learn from his experiences.
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22
Building Sales Teams In Startups | With Kristen Habacht [Revenue Blueprint, EP.22]
In this episode, Seth DeHart and Jason Lalk sit down with Kristen Habacht, the CRO at Typeform, former VP of Sales at Trello and Global Head of Sales at Atlassian (and she oversees a bunch of boards too!). Join them as Kristen shares her extensive sales experience in the startup world; how to scale profitably whilst facing early stage problems, understanding potential hurdles and most importantly, finding out who is Doogie Howser.
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21
Cracking The Linkedin Algorithm | Seth & Jason [Revenue Blueprint, EP.21]
In this episode, Seth DeHart and Jason Lalk discuss the intricacies of Linkedin content creation, and how approaching it with a SDR mindset can amplify your efforts. And how to get a 100% off at a dealership. ____ Connect with Jason: Linkedin: www.linkedin.com/in/jasonlalk/ Twitter/X: https://twitter.com/jlalk ____ Connect with Seth: Linkedin: https://www.linkedin.com/in/sethdehart/ Twitter/X: https://twitter.com/SethDeHart
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20
What Happens Inside Board Meetings? | Seth & Jason [Revenue Blueprint, EP.20]
In this episode, Seth DeHart and Jason Lalk talk about the importance of leaving your comfort zones to be able to progress in your career. And when you plan on climbing a mountain.
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19
The Switch From SDR to AE | Seth & Jason [Revenue Blueprint, EP.19]
In today's episode of Revenue Blueprint, Seth DeHart and Jason Lalk talk about the journey from a Sales Development Representative to an Account Executive, and how the progression isn't as straightforward as one thinks.
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18
Utilizing Strategic Thinking In Sales | Seth & Jason [Revenue Blueprint, EP.18]
In this episode, Seth DeHart and Jason Lalk discuss coaching junior team members and middle managers in strategic decision-making. Further highlighting the need for aligning team goals with company objectives. And finding some iOS easter eggs in the process.
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17
Biomedical Scientist To Marketing Leader | With Hoang Pham [Revenue Blueprint, EP.17]
In this episode, Jason Lalk and Seth DeHart sit down with Hoang Pham, the Head of Marketing at Monite. Discover Hoang's unique journey from a biomedical scientist to a marketing guru, unraveling the twists and turns that led to his success in the startup world. Gain insights into his transition from science to sales, the art of growth hacking, and his strategies for raising a staggering $770 million.
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16
The Importance Of A Good Discovery Call | Seth & Jason [Revenue Blueprint, EP.16]
In this episode, Seth DeHart and Jason Lalk delve into the world of discovery calls in sales. They explore the philosophy of pursuing excellence in sales, emphasizing the journey to mastery and the importance of uncovering pain points and providing value during the discovery process. And most importantly, buttoning up their shirts.
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15
How To Create SUCCESSFUL Sales Strategies! | With J.T. Levin [Revenue Blueprint, EP. 15]
In this episode, Jason Lalk and Seth DeHart talk with JT Levin, a seasoned sales leader and the current Head of Sales at August Health. We'll unpack the secrets behind building and leading successful sales teams, gleaned from JT's rich experience in various VP of Sales roles. Discover innovative sales strategies, leadership insights, and the winning mindset that has propelled JT's career and can transform your approach to sales. Don't miss this chance to learn from one of the industry's best.
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14
Peak Performance in Sales: Insights and Technologies with Roderick Jefferson [Revenue Blueprint, EP.14]
In this episode, Jason Lalk and Seth DeHart get into the nitty gritty with Roderick Jefferson, who was the VP of Global Enablement @Marketo, the Head of Global Sales Enablement @Oracle, Sr Director Sales Productivity @Salesforce, with multiple other advisory roles culminating in over 20 years of experience! Now the founder of Roderick Jefferson & Associates, he shares his journey of seeing Sales grow into what it is today, how it has evolved, what key changes occurred and how people can take advantage of developing technologies. If you're a sales professional, entrepreneur, or anyone passionate about maximizing your sales potential, this episode is a treasure trove of insights and actionable strategies. We'll explore how Roderick's proven techniques and innovative approaches can transform your sales process and accelerate your path to success. Whether you're looking to enhance your sales team's performance, refine your sales strategies, or simply gain inspiration from a seasoned expert, this episode promises to be an enlightening experience. Subscribe now to join us on this journey of sales mastery with Roderick Jefferson!
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13
Getting Acquired by Nerdwallet: A Startup Dream? Tommy McNulty, Founder of Rhythm - [Revenue Blueprint, EP.13]
In this episode, Jason Lalk and Seth DeHart delve into the thrilling entrepreneurial journey of Tommy McNulty, the brilliant mind behind Rhythm, a game-changing startup in the world of personal finance. Join them as they explore the highs, lows, and invaluable lessons learned from Tommy's experience of being acquired by NerdWallet, a major player in the fintech industry. Tommy McNulty, the founder of Rhythm, shares his firsthand account of the startup world, from the initial spark of an idea to the pivotal moment of acquisition. Gain insights into the challenges and triumphs that come with building and scaling a fintech startup, and learn how Tommy's unwavering dedication to innovation led to this remarkable achievement. Key highlights of this episode: - The genesis of Rhythm and its mission to transform personal finance. - Navigating the competitive landscape of the fintech industry. - The acquisition process and lessons in negotiation. - Tommy's vision for the future of personal finance and technology. - Behind-the-scenes anecdotes of working with NerdWallet's team. Whether you're an aspiring entrepreneur, a fintech enthusiast, or simply curious about the startup world, this episode offers a wealth of inspiration and practical insights. Tune in to discover the story behind Tommy McNulty's startup dream turned reality, and find out what it takes to thrive in the ever-evolving world of innovation and acquisition. Subscribe now to embark on this captivating journey with us! ------ The Revenue Blueprint also has episodes with David Campbell (Tropic), Scott Britton (Troops), Meg Bowen (Refine Labs), Rory Sadler (Trumpet), and Kyle Poyar (Openview).
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12
Sales Swagger and Walking Away from Deals - [Revenue Blueprint, EP.12]
In this enlightening discussion, Jason Lalk and Seth DeHart invite you to explore the artistry of effective salesmanship and the strategic acumen required to discern when it's time to gracefully exit from a deal. Throughout this episode, they took a deep dive into the concept of sales swagger – that magnetic charisma and confidence that sets top-notch sales professionals apart. Listeners will gain valuable insights into honing their own sales swagger, equipping them to engage and persuade even the most challenging prospects. But this episode isn't just about winning at all costs. It also emphasizes the importance of knowing when to walk away from a deal that may not align with your goals or values. With real-world examples and expert perspectives, listeners will discover the delicate balance between persistence and discernment in the realm of sales. Whether you're a seasoned sales professional looking to refine your skills or a business enthusiast eager to understand the complexities of deal-making, this episode promises to deliver practical wisdom and actionable strategies. Tune in now to elevate your sales game and enhance your deal-making prowess! ------ The Revenue Blueprint also has episodes with David Campbell (Tropic), Scott Britton (Troops), Meg Bowen (Refine Labs), Rory Sadler (Trumpet), and Kyle Poyar (Openview).
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11
Picking The Right Startups: Founder Market Fit with VC Nick Moran - [Revenue Blueprint, EP.11]
Jason Lalk and Seth DeHart ventured into the realm of startup success strategy with a guiding voice, none other than acclaimed venture capitalist, Nick Moran. In this illuminating episode titled "Picking The Right Startups: Founder Market Fit with VC Nick Moran," listeners are invited to explore the pivotal concept of "Founder-Market Fit." The podcast delves into the art of discerning the perfect blend between a founder's vision and the pulse of the market, a synergy that can spell triumph or setback for a startup. With Nick Moran's reservoir of insights, gained through years of industry experience, listeners are treated to a comprehensive manual for recognizing and nurturing startups poised for exponential growth. Through real-world case studies and invaluable insider tips, this episode caters not only to ambitious investors but also to aspiring entrepreneurs and enthusiasts of startup culture. Tune in for a masterclass in strategic decision-making, propelling listeners to maneuver the dynamic landscape of venture capital and entrepreneurship astutely. Join Jason and Seth to unearth the pearls of wisdom that unravel the enigma of selecting startups destined to carve their mark in the business world. ------ The Revenue Blueprint also has episodes with David Campbell (Tropic), Scott Britton (Troops), Meg Bowen (Refine Labs), Rory Sadler (Trumpet), and Kyle Poyar (Openview).
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10
Bridging the Gap Between the Office and Remote Work: Why We Started Revenue Blueprint - [Revenue Blueprint, EP.10]
In this podcast episode, Jason Lalk and Seth DeHart uncovered the genesis of Revenue Blueprint, a groundbreaking initiative that aims to bridge the gap between the traditional office and remote work setups. Through engaging storytelling and interviews, they explore the motivations behind embracing remote work and the benefits it brings for companies and employees alike. Join them and discover the strategies and technologies they implemented to ensure seamless collaboration and communication across remote teams, fostering a sense of unity and camaraderie despite physical distances. Whether you're a business leader or simply curious about the future of work, this episode offers valuable takeaways to enhance work dynamics and thrive in the ever-changing landscape of remote work. Tune in now to learn from the experiences of Revenue Blueprint, and don't forget to subscribe to the podcast for more enlightening discussions on the evolving world of work and business. Embrace the possibilities of remote work and unlock new potentials for success with Revenue Blueprint! ------ The Revenue Blueprint also has episodes with David Campbell (Tropic), Scott Britton (Troops), Meg Bowen (Refine Labs), Rory Sadler (Trumpet), and Kyle Poyar (Openview).
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9
Secrets of PLG and Building a Community at Early Stage Startups with Kyle Poyar from Openview - [Revenue Blueprint, EP.9]
Jason Lalk and Seth DeHart had an enlightening discussion with Kyle Poyar and delve deep into the world of product-led growth (PLG) and explore the invaluable role of community-building for early-stage startups. They uncover the hidden gems and strategies that can catapult a startup's success to new heights. Kyle Poyar, with his wealth of experience at OpenView, shares invaluable insights on how product-led growth has revolutionized the startup landscape. From understanding the core principles of PLG to implementing effective user acquisition and onboarding tactics, this episode is a goldmine for entrepreneurs, product managers, and growth enthusiasts alike. But that's not all—building a vibrant community is a powerful asset for any early-stage startup. Kyle Poyar unravels the secrets behind creating a thriving community of loyal users, advocates, and brand evangelists. Learn how to foster genuine connections, encourage user engagement, and harness the power of community-driven growth. Key highlights of the episode include: - The fundamentals of product-led growth and why it's a game-changer for startups. - Proven strategies to drive user adoption, retention, and customer lifetime value. - Case studies of successful startups that have leveraged PLG to achieve rapid growth. - The art of community-building: nurturing relationships and fostering brand loyalty. - Effective tactics to engage and empower community members for organic growth. If you're an aspiring entrepreneur, product enthusiast, or a startup looking to make a significant impact, this podcast episode is a must-listen. Gain unparalleled insights from one of the industry's finest as we unveil the secrets of PLG and community-building in the early-stage startup world. For more unfiltered stories from founders and early-stage sales leaders, subscribe to the Revenue Blueprint podcast. ------ The Revenue Blueprint also has episodes with David Campbell (Tropic), Scott Britton (Troops), Meg Bowen (Refine Labs), Rory Sadler (Trumpet), and Kyle Poyar (Openview).
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8
The Difference Between Salespeople: Junior Reps vs. Senior Reps - [Revenue Blueprint, EP.8]
In the world of sales, experience matters. Jason Lalk and Seth DeHart had an insightful episode as they explore the key differences between junior sales representatives and senior sales representatives. No guest speakers this time, but they provide valuable insights into the distinct qualities and skill sets that set these two groups apart. Discover the unique challenges and opportunities faced by junior reps as they navigate their early stages in the sales profession. Learn the importance of mentorship, continuous learning, and building a strong foundation of sales fundamentals. Gain practical advice on overcoming common hurdles and accelerating your growth as a junior salesperson. On the other hand, Jason and Seth delve into the advanced strategies and expertise exhibited by senior sales reps. Learn about the nuances of relationship-building, negotiation tactics, and closing high-stakes deals. They explored the importance of industry knowledge, market insights, and leveraging a well-established network to drive success as a senior sales professional. Whether you're a junior rep looking to fast-track your career or a seasoned sales veteran aiming to refine your skills, this episode offers valuable perspectives and actionable advice. Don't miss out on this opportunity to gain a deeper understanding of the unique qualities that define successful salespeople at different stages of their careers. Tune in now and level up your sales game! ------ The Revenue Blueprint also has episodes with David Campbell (Tropic), Scott Britton (Troops), Meg Bowen (Refine Labs), Rory Sadler (Trumpet), and Kyle Poyar (Openview).
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7
From Struggle to Triumph: Rory Sadler - CEO at Trumpet - [Revenue Blueprint, EP.7]
Jason Lalk and Seth DeHart sat down with the remarkable Rory Sadler, a true embodiment of resilience and triumph. Rory shares his journey, overcoming adversity and defying the odds to achieve extraordinary success. From facing setbacks to embracing opportunities, this inspiring conversation will motivate you to overcome your challenges and strive for greatness. Discover the key lessons learned from Rory's experiences, as he reveals the strategies that propelled him forward in both his personal and professional life. Dive into the mindset shifts, perseverance, and unwavering determination that played a pivotal role in his remarkable transformation. Whether you're facing career roadblocks, personal obstacles, or simply seeking inspiration, this episode will empower you to rewrite your own success story. Be inspired by Rory Sadler's incredible resilience and learn how to turn your struggles into stepping stones towards greatness. Tune in now and embark on a journey of empowerment and motivation that will leave you ready to conquer any challenge that comes your way. For more unfiltered stories from founders and early-stage sales leaders, subscribe to the Revenue Blueprint podcast. ------ The Revenue Blueprint also has episodes with David Campbell (Tropic), Scott Britton (Troops), Meg Bowen (Refine Labs), Rory Sadler (Trumpet), and Kyle Poyar (Openview).
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6
The Power of Rest in Entrepreneurship, Balancing Work and Relaxation, Quotas for Early Stage Sales Compensation Plans - [Revenue Blueprint, EP.6]
Jason Lalk and Seth DeHart delve into the challenges faced by early-stage sales professionals. Discover the art of taking time off without feeling guilty and the importance of allowing your brain to rest for optimal productivity. Gain valuable insights into compensation negotiations for first-time leaders in startups and learn how to strike a balance between career advancement and market-rate compensation. This episode offers practical advice for entrepreneurs and ICs navigating the complex world of sales and highlights the significance of prioritizing personal growth and work-life harmony. Don't miss out on this enlightening conversation with valuable takeaways for sales professionals at all stages of their careers. ------ The Revenue Blueprint also has episodes with David Campbell (Tropic), Scott Britton (Troops), Meg Bowen (Refine Labs), Rory Sadler (Trumpet) and Kyle Poyar (Openview).
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5
Krysten Conner: Mastering the Art of Sales and Content Creation on LinkedIn - [Revenue Blueprint, EP.5]
Jason Lalk and Seth DeHart speak with Krysten Conner, renowned LinkedIn influencer and top AE at multiple startups. She shares her journey and insights. Krysten has recently transitioned into a unique role at UserGems, combining her sales strategy and content creation expertise. As she embarks on this exciting journey, she discusses her plans for creating online courses, sales playbooks, and more engaging LinkedIn content. Tune in to learn about her hybrid role and how she plans to bridge the gap between various departments at UserGems. Plus, get a glimpse of what it takes to build a successful revenue team from an experienced sales leader. For more unfiltered stories from founders and early stage sales leaders, subscribe to the Revenue Blueprint podcast. ------ The Revenue Blueprint also has episodes with David Campbell (Tropic), Scott Britton (Troops), Meg Bowen (Refine Labs), Rory Sadler (Trumpet) and Kyle Poyar (Openview).
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4
Is the BDR Role Dead? The Evolution of Sales in the AI Era - [Revenue Blueprint, EP.4]
Join Jason Lalk and Seth DeHart in this thought-provoking episode of The Revenue Blueprint, where they discuss the future of the Business Development Representative (BDR) role in the sales industry. Dive into the fundamental problems affecting the BDR role, from the lack of involvement in the sales process after setting up meetings to the impact of inexperienced representatives on brand image. As AI tools continue to revolutionize sales, will the BDR role go extinct or evolve to meet new challenges? Discover insights from industry experts like Liam Mulcahy from Kleiner Perkins and engage in a critical conversation about the changing landscape of sales and the role of technology in shaping its future.
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3
Scott Britton, Cofounder at Troops.ai: Selling his business to Salesforce // Creativity for Founders // Transitioning from Founder-led Sales - [Revenue Blueprint, EP.3]
Jason Lalk and Seth DeHart speak with Scott Britton about raising venture capital, selling his company to Salesforce, and what he would have done differently. ------ The Revenue Blueprint also has episodes with Scott Britton (Troops), Krysten Conner (Usergems), Meg Bowen (Refine Labs), Rory Sadler (Trumpet) and Kyle Poyar (Openview).
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2
Megan Bowen, COO at Refine Labs: Bootstrapping to $20M ARR // How to Make Career Decisions // Building the Customer Success Team at ZocDoc - [Revenue Blueprint, EP.2]
Jason Lalk and Seth DeHart speak with Megan Bowen about her journey to become the COO of Refine Labs. She gets real about gender biases, speaking up in the workplace, and what it's really like to be in a hyper growth company Megan's career includes leadership roles at ZocDoc, GrubHub, and Q (acquired by WeWork). ------ The Revenue Blueprint also has episodes with Scott Britton (Troops), Krysten Conner (Usergems), Meg Bowen (Refine Labs), Rory Sadler (Trumpet) and Kyle Poyar (Openview).
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1
David Campbell, CEO and Founder at Tropic: How Addiction Shaped Him // How Companies Buy Software // Closing Your First Deal // Hiring Your First Salesperson - [Revenue Blueprint, EP.1]
Jason Lalk and Seth DeHart speak with David Campbell about his journey as the founder and CEO of Tropic – a venture-backed SaaS procurement company. Tropic’s investors include Insight Partners, Canaan Partners, Founder Collective, and Company Ventures. In a candid conversation, David shares how procurement companies price their services and how they work with sales teams. They also speak about David’s struggles with addiction and how they’ve shaped him as a founder and leader. Don’t miss David’s story about closing his first deal…not for the squeamish! He also shares his framework for hiring a great first salesperson. ------ The Revenue Blueprint also has episodes with Scott Britton (Troops), Krysten Conner (Usergems), Meg Bowen (Refine Labs), Rory Sadler (Trumpet) and Kyle Poyar (Openview).
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ABOUT THIS SHOW
Raw, authentic, and unfiltered conversations with top sales leaders and entrepreneurs who have successfully built sales and GTM functions at early-stage tech companies.
HOSTED BY
Jason Lalk & Seth DeHart
CATEGORIES
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