PODCAST · business
Rewriting Real Estate: Millionaire Moves & Modern Tactics Podcast
by Kimberly Falker
Welcome to Rewriting Real Estate: Millionaire Moves & Modern Tactics—the podcast for growth-minded agents ready to ditch outdated strategies and build bold, scalable businesses. Hosted by Kimberly Falker, top coach and mentor, each week features unfiltered chats with top performers sharing innovative marketing, modern lead gen, branding, automation, and more. Whether you’re plateaued or just starting, get real talk, proven tactics, and the mindset to lead in today’s market.
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31
How She Gets 70% of Listings From Social Media
🚀 In this episode, Lisa shares her inspiring journey of entering real estate at 46 and transforming her business using social media. She dives into the key differences between Australian and U.S. real estate, explains her unique off-market strategy, and reveals how she generates over 70% of her deals online—all without paid ads.🎧 Hosted by: Kimberly Falker👤 Guest:🏡 Lisa – Real Estate Agent & Agency Owner💡 Key Topics Covered:✔️ Starting real estate later in life and succeeding fast✔️ Differences between Australian and American real estate✔️ Social media as a primary prospecting tool✔️ Off-market property sales strategy✔️ Scaling a real estate business with a small team🎵 Whether you're an investor, agent, or homebuyer, this episode offers valuable insights!💼 Connect with Lisa Novak:🌐 Youtube → https://www.youtube.com/@NovakAu📘 Facebook → https://www.facebook.com/lisa.novak.77/🔗 LinkedIn → https://www.linkedin.com/company/novak-properties/🎙 Follow Kimberly Falker – Rewriting Real Estate:🌎 Website → https://www.rewritingrealestate.com/🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker📷 Instagram → https://www.instagram.com/kimberly_falker/🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/
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30
From Realtor to Social Media Teacher: Building Trust That Converts
🚀 In this episode, Chelsea Peitz shares her journey from a 26-year real estate career to becoming a leading voice in social media strategy for agents. She breaks down how human behavior—not algorithms—is the real key to building trust online, why engagement matters more than posting frequency, and how to create content that actually converts into clients. From Clubhouse beginnings to modern-day strategies, this conversation is packed with practical insights you can apply immediately.🎧 Hosted by: Kimberly Falker👤 Guest:🏡 Chelsea Peitz – Social Media Strategist & Coach for Real Estate Professionals💡 Key Topics Covered:✔️ Human behavior and social media success✔️ Engagement-first strategies✔️ Content balance: personal, expertise, and sales✔️ Building trust online✔️ Starting and scaling a personal brand🎵 Whether you're an investor, agent, or homebuyer, this episode offers valuable insights!💼 Connect with Chelsea Peitz:🌐 Website → https://www.chelseapeitz.com/🎙 Follow Kimberly Falker – Rewriting Real Estate:🌎 Website → https://www.rewritingrealestate.com/🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker📷 Instagram → https://www.instagram.com/kimberly_falker/🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/
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From Fired to Real Estate Empire
🚀 In this powerful episode, Zach shares his journey from struggling with motivation, getting fired from jobs, and working as a correctional officer to building a thriving real estate team and a massive social media presence with over 2.6 million followers. He breaks down how consistency, storytelling, and understanding the audience helped him grow online—and why he eventually separated his business content from his personal mission. Zach also dives deep into the housing affordability crisis, the changing economy, and why he now uses his platform to advocate for truth and awareness rather than just generating leads.🎧 Hosted by: Kimberly Falker👤 Guest:🏡 Zachary Foust – Real Estate Entrepreneur & Social Media Creator💡 Key Topics Covered:✔️ Building a real estate career from scratch✔️ Growing to millions of followers on social media✔️ Content strategy: consistency vs quality✔️ Creating a lead-generating marketing system✔️ The reality of today’s housing market🎵 Whether you're an investor, agent, or homebuyer, this episode offers valuable insights!💼 Connect with Zachary Foust:📘 Facebook → https://www.facebook.com/zachary.foust/📸 Instagram → https://www.instagram.com/zachary.loft🔗 LinkedIn→ https://www.linkedin.com/in/zachary-foust-loft🎙 Follow Kimberly Falker – Rewriting Real Estate:🌎 Website → https://www.rewritingrealestate.com/🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker📷 Instagram → https://www.instagram.com/kimberly_falker/🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/
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Touring Musician to Real Estate Disruptor - EP 27
🚀 In this episode, Matt Lionetti shares his unconventional journey from being a touring musician to becoming a standout name in luxury real estate. He opens up about getting kicked out of high school, struggling through his first years in real estate, and how a bold, comedic video strategy completely changed his career. Learn how one listing video led to massive growth, how he broke into the luxury market, and why emotional storytelling is the future of real estate marketing.🎧 Hosted by: Kimberly Falker👤 Guest:🏡 Matt Lionetti – Real Estate Agent & Creative Video Marketer💡 Key Topics Covered:✔️ Transitioning careers into real estate✔️ Overcoming early failures in the industry✔️ Using video to build brand and attract clients✔️ Strategies for entering the luxury market✔️ The power of emotional marketing in real estate🎵 Whether you're an investor, agent, or homebuyer, this episode offers valuable insights!💼 Connect with Matt Lionetti:🌐 Website → http://mattlionetti.com/🎙 Follow Kimberly Falker – Rewriting Real Estate:🌎 Website → https://www.rewritingrealestate.com/🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker📷 Instagram → https://www.instagram.com/kimberly_falker/🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/
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How Realtors Use Social Media to Get Clients - EP 26
🚀 In this episode, we sit down with Silicon Valley realtor Christa Nielsen to discuss how she built a thriving real estate business using systems, social media, and consistent content creation. From starting with open houses to producing 145 videos in 113 days, Christa shares the strategies that helped her scale her brand, generate leads through TikTok home tours, and build strong agent-to-agent referral relationships. If you want to learn how to turn content into clients, this episode is packed with actionable insights.🎧 Hosted by: Kimberly Falker👤 Guest:🏡 Christa Nielsen – Silicon Valley Realtor & Content Marketing Strategist💡 Key Topics Covered:✔️ Leveraging open houses to generate early deals✔️ Creating systems for consistent social media content✔️ Batch filming strategies for real estate marketing✔️ How TikTok home tours generate real leads✔️ Building referral relationships through content🎵 Whether you're an investor, agent, or homebuyer, this episode offers valuable insights!💼 Connect with Christa Nielsen:🌐 Website → https://www.christanielsengroup.com/🎙 Follow Kimberly Falker – Rewriting Real Estate:🌎 Website → https://www.rewritingrealestate.com/🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker📷 Instagram → https://www.instagram.com/kimberly_falker/🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/
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Building a Real Estate Brand Through Social Media & Storytelling - EP 25
🚀 In this episode, Jason shares how he transitioned from banking into real estate and built a thriving business in San Diego. He discusses market cycles, building a high-performing real estate team, leveraging social media to stay top of mind, and creating cinematic listing videos that capture attention and generate massive exposure. Jason also dives into the systems, lead generation strategies, and branding tactics that have helped him scale his business while mentoring agents and coaching within the industry.🎧 Hosted by: Kimberly Falker👤 Guest:🏡 Jason – Real Estate Team Leader & Marketing Strategist💡 Key Topics Covered:✔️ Transitioning from banking to real estate✔️ Building a real estate team and leadership lessons✔️ Social media branding and staying top of mind✔️ Creating cinematic listing videos that attract buyers✔️ Systems and strategies for scaling a real estate business🎵 Whether you're an investor, agent, or homebuyer, this episode offers valuable insights!💼 Connect with Jason:🌐 Website → https://www.thecassityteam.com/📘 Facebook → https://www.facebook.com/TheCassityTeam📸 Instagram → https://www.instagram.com/jason_cassity/🎙 Follow Kimberly Falker – Rewriting Real Estate:🌎 Website → https://www.rewritingrealestate.com/🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker📷 Instagram → https://www.instagram.com/kimberly_falker/🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/
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Building a Profitable Real Estate Machine - EP 24
🚀 In this powerful episode, Yvonne Arnold shares her decades-long journey from answering phones at 14 in her brother’s brokerage to building high-performing real estate teams and consulting agents nationwide. She dives deep into profitability, operational systems, team models, coaching, and why most agents are missing the fundamentals. If you want to build muscle behind your business—not just transactions—this episode is a must-watch.🎧 Hosted by: Kimberly👤 Guest:🏡 Yvonne Arnold – Real Estate Consultant & Operations Strategist💡 Key Topics Covered:✔️ The missing training gap in today’s real estate industry✔️ Why profitability matters more than size✔️ Building a small but powerful “SEAL Team” model✔️ Operational systems, tech stack strategy, and scalability✔️ How to approach a brand-new market the right way🎵 Whether you're an investor, agent, or homebuyer, this episode offers valuable insights!💼 Connect with Yvonne Arnold:📸 Instagram → https://www.instagram.com/yvonnearnold_/?hl=en🎙 Follow Kimberly Falker – Rewriting Real Estate:🌎 Website → https://www.rewritingrealestate.com/🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker📷 Instagram → https://www.instagram.com/kimberly_falker/🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/
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From Classroom to Closings: Building Agents Through Mentorship - EP 23
In this episode, Kimberly Falker talks with Samantha Smith about transitioning from high school teacher to full-time realtor and mentor. Samantha Smith shares how her background in education shaped her training systems, mentoring 40+ agents, and building community through events like Closers Cruise and Closers Cocktails. They discuss systems, branding authenticity, and why real estate success is rooted in relationships—not transactions.🎧 Hosted by: Kimberly Falker👤 Guest:🖋 Samantha Smith – Realtor, Mentor & Director of Training💡 Key Topics Covered✔️ Transitioning from teaching to real estate✔️ Agent mentorship systems✔️ Community-based networking events✔️ Authentic branding strategies✔️ Relationship-driven business growth📇 Connect with Samantha Smith:📘 Facebook → https://www.facebook.com/SamIAmHouses/🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/📷 Instagram → https://www.instagram.com/sam.i.am.houses/🎙 Follow Kimberly Falker – Rewriting Real Estate:🌎 Website → https://www.rewritingrealestate.com/🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker📷 Instagram → https://www.instagram.com/kimberly_falker/🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/
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How to Raise Private Money for Real Estate Without Banks - EP 22
In this powerful episode, Kimberly sits down with private money expert Jay Conner to uncover how real estate investors can fund deals without relying on traditional banks. After losing his line of credit during the 2009 financial crisis, Jay discovered private lending and went on to raise over $2 million in just 90 days. He shares how private money works, how to find lenders, how to structure deals safely, and why teaching—not pitching—is the key to raising capital.🎧 Hosted by: Kimberly Falker👤 Guest:🏡 Jay Conner – Private Money Expert & Real Estate InvestorJay Conner, known as "The Private Money Authority," is a renowned real estate investor, speaker, and coach based in North Carolina. He specializes in teaching investors how to fund their deals without relying on banks. Having successfully raised over $8 million in private capital, his transactions yield an impressive average profit of $78,000. As a dedicated mentor and the founder of The Private Money Authority, Jay shares his proven strategies to help other investors build financial freedom and scale their real estate businesses quickly and effectively. 💡 Key Topics Covered:✔️ The difference between private money and traditional bank financing✔️ How to find and secure private lenders✔️ Structuring asset-backed deals safely✔️ Funding flips and long-term rentals✔️ How Realtors can leverage private money for investor clients🎵 Whether you're an investor, agent, or homebuyer, this episode offers valuable insights!💼 Connect with Jay Conner:🌎 Website → http://www.jayconner.com/🔗 LinkedIn → https://www.linkedin.com/in/privatemoneyauthority/📘 Facebook → https://www.facebook.com/jay.conner.marketing📷 Instagram → https://www.instagram.com/privatemoneyauthority/🎙 Follow Kimberly Falker – Rewriting Real Estate:🌎 Website → https://www.rewritingrealestate.com/🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker📷 Instagram → https://www.instagram.com/kimberly_falker/🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/
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The Power of Relationships in Career Growth - EP 21
In this episode, Kimberly Falker sits down with Barb Betts to explore her journey from real estate to becoming a full-time keynote speaker. Barb shares how she entered real estate, built a successful career through relationships, transitioned away from production, and now speaks across industries on human connection, leadership, and influence. The conversation highlights reinvention, reputation, and why relationships remain the foundation of every successful business.🎧 Hosted by: Kimberly Falker👤 Guest:🖋 Barb Betts – Keynote Speaker, Author & Real Estate Industry Leader💡 Key Topics Covered✔️ Career reinvention✔️ Relationship-driven success✔️ Leadership and reputation✔️ Transitioning beyond real estate✔️ Building community and influence📇 Connect with Barb Betts:🌐 Website → http://www.barbbetts.com/🎙 Follow Kimberly Falker – Rewriting Real Estate:🌎 Website → https://www.rewritingrealestate.com/🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker📷 Instagram → https://www.instagram.com/kimberly_falker/🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/
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Building a Scalable Real Estate Brand Through Faceless Video Marketing - EP 20
In this episode, we dive into the fascinating journey of a real estate agent in California's East Bay Area, who transitioned from barbering to real estate investing, eventually becoming a successful realtor. He shares his unique approach to content creation, focusing on 'faceless' home tours that highlight distinctive features of properties. By leveraging platforms like TikTok and Instagram, he has turned video marketing into a significant lead generation tool. The conversation covers the evolution of his strategy, overcoming challenges, maintaining consistency, and the potential of video marketing for new agents. 🎧 Hosted by: Kimberly Falker👤 Guest:🖋 Roland Osage – Real Estate Agent & Video Marketing Strategist⭐ Guest BioRoland Osage – Roland is a passionate Bay Area Realtor® and digital storyteller known for his vibrant love of historic homes and commitment to local culture. At East Bay Exclusive, Roland brings an innovative, detail-oriented approach to each transaction, blending market expertise with modern digital marketing to deliver compelling, client-focused results. His unique ability to spotlight homes through social media storytelling makes him a standout voice in today’s competitive landscape. Roland isn’t just selling homes—he’s elevating communities and reshaping the way people experience real estate.💡 Key Topics Covered✔️ Faceless video marketing for real estate✔️ TikTok and Instagram growth strategies✔️ Building authority through home tours✔️ Content consistency without burnout✔️ Converting views into real transactions📇 Connect with Guest:🌐 Website → https://www.eastbayexclusive.com/📷 Instagram → https://instagram.com/roland_osage📘 Facebook → https://facebook.com/rolandosage🎙 Follow Kimberly Falker – Rewriting Real Estate:🌎 Website → https://www.rewritingrealestate.com/🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker📷 Instagram → https://www.instagram.com/kimberly_falker/🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/
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Building a Values-Driven Real Estate Business - EP 19
In this episode, Kimberly Falker sits down with a seasoned real estate entrepreneur Dustin Brohm to discuss building a business rooted in integrity, long-term thinking, and service. The conversation explores leadership, content creation, brand clarity, and why relationships—not transactions—are the foundation of sustainable success in real estate investing and education.🎧 Hosted by: Kimberly Falker👤 Guest:🖋 Dustin Brohm – Real Estate Investor, Educator & Podcaster⭐ Guest BioDustin Brohm is host of the Massive Agent Podcast, one of the most popular podcasts in real estate. Dustin is a business owner, team leader, and leader of the powerful business building platform, the Massive Agent Society. His podcast was an Inman Innovator of the Year finalist. He has spoken on stage at Gary Vaynerchuk’s Agent2021, eXpCon, Inman Connect, Real Academy, Sales Mastery, HousingWire Annual, and more. He’s a Realtor in Salt Lake City, UT with a sales organization of over 1000 agents across 30 states💡 Key Topics Covered✔️ Values-based leadership in real estate✔️ Education-first investing✔️ Podcasting as a growth platform✔️ Long-term wealth strategies✔️ Building trust and community📇 Connect with Guest:📷 Instagram → https://www.instagram.com/massiveagent/?hl=en🔗 LinkedIn → https://www.linkedin.com/in/dustinbrohm/📘 Facebook → https://www.facebook.com/massiveagent/🎙 Follow Kimberly Falker – Rewriting Real Estate:🌎 Website → https://www.rewritingrealestate.com/🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker📷 Instagram → https://www.instagram.com/kimberly_falker/🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/
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From House Hacking to Building Luxury Assisted Living Communities - EP 18
In this episode, Kimberly Falker speaks with real estate investor Brett Chotkevys about his journey from house hacking and fix-and-flips in California to developing luxury assisted living and memory care communities in Texas. Brett shares how he identified market gaps, built a scalable model, and combined real estate expertise with impact-driven entrepreneurship to create long-term wealth and meaningful community change.🎧 Hosted by: Kimberly Falker👤 Guest:🖋 Brett Chotkevys – Founder, Platinum Assisted Living⭐ Guest BioBrett Chotkevys is the CEO and co-founder of Assisted Living Mansion, based in Georgetown, Texas. With a background in real estate investing since 2014, he has flipped over 200 properties and now focuses on developing luxury assisted living homes. Brett is known for helping aspiring entrepreneurs co-invest and succeed in the senior care industry, combining business growth with compassionate service.💡 Key Topics Covered✔️ House hacking and early real estate investing✔️ Transitioning from flips to assisted living✔️ Luxury memory care development✔️ Scaling a nationwide assisted living model✔️ Real estate investing with impact📇 Connect with Guest:🌐 Website → https://assistedlivingmansion.com/🔗 LinkedIn → https://www.linkedin.com/in/brett-chotkevys-13a217293/📘 Facebook → https://www.facebook.com/brett.chotkevys📷 Instagram → https://www.instagram.com/brettchotkevys/🎙 Follow Kimberly Falker – Rewriting Real Estate:🌎 Website → https://www.rewritingrealestate.com/🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker📷 Instagram → https://www.instagram.com/kimberly_falker/🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/
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Building a Powerful Personal Brand Through Video, Faith & Community - EP 17
In this episode, Kimberly Falker sits down with top Arizona real estate leader Shannon Gillette to discuss building a standout personal brand through video marketing, faith-driven leadership, and intentional community service. Shannon shares her journey from new construction sales to leading a top all-women team, using YouTube and Instagram to dominate listing marketing, and why client events, culture, and service are the foundation of sustainable real estate success.🎧 Hosted by: Kimberly Falker👤 Guest:🖋 Shannon Gillette – Founder & Team Leader, The Gillette Group💡 Key Topics Covered✔️ Video-first listing marketing✔️ Building trust through personal branding✔️ YouTube and Instagram growth strategies✔️ Client events and referral systems✔️ Faith, leadership, and community impact📇 Connect with Shannon Gillette:🌐 Website → https://gillettegroupaz.com/📱 Instagram → https://www.instagram.com/shannon_gillette/?hl=en🔗 LinkedIn → https://www.linkedin.com/in/shannon-gillette-75260b9🎙 Follow Kimberly Falker – Rewriting Real Estate:🌎 Website → https://www.rewritingrealestate.com/🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker📷 Instagram → https://www.instagram.com/kimberly_falker/🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/
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Burn the Boats, Build the Team & Create Real Estate Confidence - EP 16
In this episode, Kimberly Falker sits down with Byron Lazine to unpack his journey from early real estate failure and bankruptcy to building a high-performing team and co-founding one of the industry’s most influential media platforms. Byron shares hard-earned lessons on mindset, listings, team structure, leadership, content creation, and why full-time commitment and confidence are essential to long-term success in real estate.🎧 Hosted by: Kimberly Falker👤 Guest:🖋 Byron Lazine – Team Leader, Real Estate Educator & Co-Founder of BAMByron Lazine is the co-founder and CEO of BAM, a real estate media company, and the team leader of The One Team at William Raveis Real Estate in Connecticut, which has closed over $1 billion in residential sales. He co-hosts The Real Word and Knowledge Brokers podcasts and publishes the Hot Sheet, providing market commentary and insights for real estate professionals💡 Key Topics Covered✔️ Real estate mindset and resilience✔️ Listings and inventory leverage✔️ Team structure and leadership✔️ Content, branding, and confidence✔️ Scaling quickly in competitive markets📇 Connect with Byron Lazine:🌎 Website → https://byronlazine.com/🔗 LinkedIn → https://www.linkedin.com/in/byronlazine/📘 Facebook → https://www.facebook.com/ByronLazine/🎙 Follow Kimberly Falker – Rewriting Real Estate:🌎 Website → https://www.rewritingrealestate.com/🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker📷 Instagram → https://www.instagram.com/kimberly_falker/🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/
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Mastering Real Estate: Insights from Experienced - EP 15
In this episode, Kimberly Falker sits down with veteran real estate leader Will Penney to unpack what it really takes to build a sustainable, long-term real estate business. Will shares lessons from decades in the industry, why lead generation still matters most, how systems and leverage prevent burnout, and how clear communication, reviews, and consistency separate agents who scale from those who stay stuck.🎧 Hosted by: Kimberly Falker👤 Guest:🖋 Will Penney – Real Estate Broker, Team Leader & Coach⭐ Guest BioWill Penney is a 37-year real estate veteran and team leader who has built one of the industry’s most consistently high-producing businesses. Since 1988, he has closed thousands of transactions, typically selling 100–200 homes per year through referrals, repeat clients, and 5-star reviews.In 2001, Will and his wife Mary founded Penney Real Estate Company, built on exceptional communication, client care, and trust. He is also the creator of Agent 2 Empire, where he coaches agents to scale with proven systems, strong structure, and lasting business models.💡 Key Topics Covered✔️ Lead generation fundamentals✔️ Scaling with systems and leverage✔️ Avoiding burnout in real estate✔️ Referral-based business growth✔️ Reviews and social proof✔️ Buyer and seller communication📇 Connect with Will Penney:🌐 Website → https://penneyrealestate.com/📱 Instagram → https://www.instagram.com/thewillpenney/🔗 LinkedIn → https://www.linkedin.com/in/will-penney-192529145/🎙 Follow Kimberly Falker – Rewriting Real Estate:🌎 Website → https://www.rewritingrealestate.com/🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker📷 Instagram → https://www.instagram.com/kimberly_falker/🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/
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From Ministry to Mastery: Building a Real Estate Empire with Purpose - EP 14
Host Kimberly Falker sits down with influential real estate leader Erik Hatch to uncover his remarkable journey from ministry to becoming one of the most respected coaches, team builders, and philanthropists in the industry. Erik shares the life experiences that shaped him, the systems behind his massive growth, the power of community, and how he uses real estate to change lives—both in business and in global humanitarian work.🎧 Hosted by: Kimberly Falker👤 Guest:🖋 Erik Hatch – Real Estate Leader, Coach, Author & Founder of Hatch Coaching⭐ Guest Bio Erik Hatch is the founder of Hatch Coaching and Hatch Realty, a Fargo-based real estate organization with over 8,000 home sales. A two-time TEDx speaker and bestselling author, he has delivered keynotes and trainings for organizations including Microsoft, Zillow, United Way, and North Dakota State University, and is the creator of the Hatch Summit.💡 Key Topics Covered✔️ Erik’s transition from ministry to real estate✔️ Breaking addiction & rebuilding with discipline✔️ The systems behind 8,000+ home sales✔️ Why leadership determines business outcomes✔️ Coaching, masterminds & community growth✔️ Philanthropy & rescuing children worldwide📇 Connect with Erik Hatch:🌐 Website → http://hatchcoaching.com/🎙 Follow Kimberly Falker – Rewriting Real Estate:🌎 Website → https://www.rewritingrealestate.com/🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker📷 Instagram → https://www.instagram.com/kimberly_falker/🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/
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Thriving in Real Estate Through Authenticity & Consistency - EP 13
In this episode, host Kimberly Falker sits down with Juan Alcala to uncover his remarkable journey from musician to thriving real estate entrepreneur. Juan shares the honest truth about starting over, building a business from scratch, and how YouTube transformed everything. This conversation is packed with real insights on resilience, authenticity, and creating opportunity through service.🎧 Hosted by: Kimberly Falker👤 Guest:🖋 Juan Alcala – Real Estate Entrepreneur & YouTube Creator💡 Key Topics Covered✔️ Starting real estate from scratch in a new state✔️ Transforming education into a marketing engine✔️ Why consistency outperforms perfection✔️ Serving clients with honesty and clarity✔️ Building a business around lifestyle and purpose📇 Connect with Juan Alcala:🌐 Website → https://thattampalife.com/🎙 Follow Kimberly Falker – Rewriting Real Estate:🌎 Website → https://www.rewritingrealestate.com/🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker📷 Instagram → https://www.instagram.com/kimberly_falker/🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/
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Unlocking Creativity & Connection in Real Estate - EP 12
In this energizing conversation, host Kimberly Falker sits down with ultra-creative real estate leader Noelle Nielsen to explore how originality, storytelling, and bold ideas can transform a real estate business. From her viral Realtor Boy series to her unconventional team-building strategies, Noelle shares how creativity, community, and courage helped her grow fast—and why agents should embrace fun, authenticity, and relationships to thrive.🎧 Hosted by: Kimberly Falker👤 Guest:🖋 Noelle Nielsen – Real Estate Broker, Creative Marketer & Team Builder⭐ Guest Bio:Noelle Nielsen is the Broker-Owner of Minnesōtan with Real Broker, a Minnesota-based cloud brokerage she built after transitioning from a career as an attorney. She led a network of over 600 agents at eXp Realty and later stood out for her marketing excellence—earning the Best New to Real Storytelling Video (Long Form) Award at Real Brokerage’s 2024 Agent Brand Awards.💡 Key Topics Covered:✔️ How the viral Realtor Boy series began✔️ Building business through creativity & storytelling✔️ The importance of community for agents✔️ Why “invitation culture” transforms careers✔️ Creative processes for video & branding✔️ Starting over in a new market📇 Connect with Noelle Nielsen:🌐 Website → https://minnesotan.com/🔗 LinkedIn → https://www.linkedin.com/in/noellenielsen🎙 Follow Kimberly Falker – Rewriting Real Estate:🌎 Website → https://www.rewritingrealestate.com/🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker📷 Instagram → https://www.instagram.com/kimberly_falker/🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/
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Mastering YouTube for Real Estate - EP 11
Host Kimberly Falker sits down with seasoned Tampa Bay realtor Melanie Atkinson to unpack her seven-year YouTube journey, how evergreen content fueled long-term lead generation, and the realities behind balancing production, authenticity, and a thriving real estate career. Melanie shares insights on market shifts, data-driven storytelling, and why agents should focus on what truly serves buyers—not clickbait.🎧 Hosted by: Kimberly Falker👤 Guest:🖋 Melanie Atkinson – Tampa Bay Realtor & YouTube Creator⭐ Guest BioMelanie Atkinson is a Tampa Bay real estate agent with over 17 years of experience and deep local expertise. She’s also the creator of the YouTube channel Melanie Loves Tampa Bay, where thousands turn to her for insights on the market, neighborhoods, and life in Florida. Originally from Ft. Myers and a Tampa resident for over 25 years, Melanie is a proud mom of three, a true “house geek,” and a fan of local events and adventures.💡 Key Topics Covered✔️ Building a YouTube channel as a real estate agent✔️ The realities of production time, cost, and burnout✔️ Why evergreen content creates long-term ROI✔️ Data-centered storytelling vs. clickbait trends✔️ How Melanie would rebuild her business in a new market📇 Connect with Melanie:🌐 Website → https://melanielovestampabay.com/📘 Facebook → https://www.facebook.com/melanielovestampabay/📷 Instagram → https://instagram.com/melanielovestampabay📺 YouTube → https://www.youtube.com/c/melanielovestampabay🎙 Follow Kimberly Falker – Rewriting Real Estate:🌎 Website → https://www.rewritingrealestate.com/🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker📷 Instagram → https://www.instagram.com/kimberly_falker/🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/
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From High School to High Stakes: Mastering Real Estate Wholesaling - EP 10
In this episode of Rewriting Real Estate, host Kimberly Falker sits down with 24-year-old powerhouse investor and wholesaler Vayna Jerabek. Starting her real estate career at just 18, Vayna shares how she built a thriving business in the competitive Seattle market without ever going to college. From her first $16,000 deal to leading a 30-person team, she reveals how courage, discipline, and systems helped her scale a multi-six-figure wholesaling business before turning 25.🎧 Hosted by: Kimberly Falker👤 Guest:🖋 Vayna Jerabek – Real Estate Investor, Wholesaler & Team LeaderVayna Jerabek is a real estate broker and team lead at Michael J Real Estate in Seattle, Washington. Over her 9 years of experience, she has completed 65 transactions with an average sale price around $503K. Vayna is recognized as a social-media leader in real estate, featured for her content on platforms like TikTok, Instagram, and YouTube, where she educates emerging investors and realtors.💡 Key Topics Covered:✔️ Starting a real estate career at 18 without college✔️ Building a successful wholesaling business✔️ Training and mentoring young real estate professionals✔️ Systems and mindset for sustainable success✔️ Creating freedom through entrepreneurship📇 Connect with Vayna Jerabek:🔗 LinkedIn → linkedin.com/in/vaynajerabek📘 Facebook → https://www.facebook.com/p/Vayna-Jerabek-100009012468382/📷 Instagram → https://www.instagram.com/vay.namae/🎙 Follow Kimberly Falker – Rewriting Real Estate:🌎 Website → https://www.rewritingrealestate.com/🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker📷 Instagram → https://www.instagram.com/kimberly_falker/🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/
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From Law to Listings: Reinventing Success Through Authentic Marketing - EP 9
Krys Benyamein’s journey from trial lawyer to top-performing real estate agent is one of courage, reinvention, and creativity. In this episode, host Kimberly Falker explores how Krys turned his storytelling and courtroom experience into a powerhouse real estate brand—built on video, consistency, and authentic connection. Discover how embracing social media, balancing family and business, and finding joy in the grind shaped his remarkable career.🎧 Hosted by: Kimberly Falker👤 Guest: Krys Benyamein — Realtor, Content Creator, SpeakerKrys Benyamein is a top‐producing Southern California real estate agent, former attorney, and standout content creator known for his video-first marketing approach. As the driving force behind Estate of Grace Real Estate, Krys closes over 100 homes per year, helping lead a team to that high volume through smart listing marketing and post-sale conversion strategies.💡 Key Topics Covered:✅ Transitioning careers with purpose and resilience✅ Building a video-first real estate brand✅ Consistency over perfection in social media✅ How to balance business, family, and creativity✅ Finding joy and community in the work you love📇 Connect with Krys Benyamein:📘 Facebook → https://www.facebook.com/krystopherbenyameinrealtor/📷 Instagram → https://www.instagram.com/krysbenyamein/?hl=en🎙 Follow Kimberly Falker – Rewriting Real Estate:🌎 Website → https://www.rewritingrealestate.com/🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker📷 Instagram → https://www.instagram.com/kimberly_falker/🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/
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From Music to Real Estate: Leveraging AI and Authenticity - EP 8
In this episode, Adam Gillespie shares his journey from being a 10th-grade dropout and musician to a successful real estate professional. He discusses his initial struggles, the transition to real estate, and how leveraging AI has significantly streamlined his business processes. Adam also highlights the similarities between marketing music and real estate, his unique approach to client relations, and his coaching program Apex Elite AI, designed to help realtors integrate AI effectively. Tune in to learn about his community involvement strategies and the future potential of AI in the real estate industry. 🎧 Hosted by: Kimberly Falker👤 Guest: Adam Gillespie – Entrepreneur | Business Coach | Speaker⭐ Guest Bio:Adam Gillespie is a Denver-based realtor and AI/CRM coach, revolutionizing real estate operations with cutting-edge automation. Winner of the 2024 Inman AI Award, Adam is the founder of Agent Prompt University and Founder of Apex Elite AI, helping agents scale with AI-driven systems. As a speaker, coach, and tech strategist with The Wolfpack at eXp Realty, he empowers thousands of agents worldwide with smarter lead nurturing, client management, and AI-powered business strategies.💡 Key Topics Covered:✔️ Systems for efficiency & growth✔️ Mindset shifts to scale✔️ Leadership habits for freedom✔️ Working on your business, not just in it📇 Connect with Adam Gillespie:📷 Instagram → https://www.instagram.com/adamgillespie_ai/#📘 Facebook → https://www.facebook.com/adamgillespieai/🎙 Follow Kimberly Falker – Rewriting Real Estate:🌎 Website → https://www.rewritingrealestate.com/🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker📷 Instagram → https://www.instagram.com/kimberly_falker/🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/
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Building Community Through Local Content - EP 7
In this episode of Rewriting Real Estate, host Kimberly Falker talks with Alyssa Curnutt, a REALTOR® and former TV news professional, about how she built her real estate brand through hyperlocal Instagram content. Alyssa shares her journey from traditional marketing to video storytelling, highlighting local businesses and connecting authentically with her audience. She discusses the power of consistency, smart time management, and practical content tools to help agents grow their business through social media.🎧 Hosted by: Kimberly Falker👤 Guest:🖋 Alyssa Curnutt – REALTOR®, Spokane, WAAlyssa Curnutt is a Realtor®️ based in Washington, where she helps clients navigate buying and selling homes with a focus on personalized service and market knowledge. She actively shares real estate insights and community highlights through her social media platforms, connecting with clients and followers across Instagram, Facebook, and more.💡 Key Topics Covered:✔️ How to create effective local video content✔️ Turning consistency into conversions✔️ Balancing creativity and time management✔️ Building authentic community relationships📇 Connect with Alyssa Curnutt:📱 Instagram → https://www.instagram.com/alyssacurnutt/#🎙 Follow Kimberly Falker – Rewriting Real Estate:🌎 Website → https://www.rewritingrealestate.com/🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker📷 Instagram → https://www.instagram.com/kimberly_falker/🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/
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Building Business with a Camera and Confidence - EP 6
In this episode of Rewriting Real Estate, host Kimberly Falker interviews Dallas-based agent Lacey Brutschy on how she built an 80% referral business using TikTok. Lacey shares how she crafts content for investors, converts leads with consistent branding, and overcame early fears of video. Learn how batch filming, honest data, and authenticity helped her close over $15 million annually—and how any agent can start showing up, even without filters or followers.🎧 Hosted by: Kimberly Falker👤 Guest:🏡 Lacey Brutschy – Realtor | Real Estate Content Strategist | Investor-Focused Agent⭐ Guest Bio:Lacey Brutschy is a top-producing Dallas real estate agent known for converting TikTok views into real-world closings. With a background in film and a sharp eye for investment strategy, she’s built a business powered by data-driven social content, earning 80% of her leads directly from social media. Lacey is also a speaker and mentor for agents learning to brand themselves through video.💡 Key Topics Covered:✔️ Creating lead-gen TikToks that convert✔️ Investor-focused video content✔️ Simple tools, strong branding, repeatable process✔️ Advice for agents afraid to start✔️ The difference between posting and closing📇 Connect with Lacey Brutschy:📘 Facebook → https://www.facebook.com/LaceyBrutschyRealtor/🌐 Website → https://theadvisoryteamdallas.com/🔗 LinkedIn → https://www.linkedin.com/in/lacey-brutschy-04575016/🎙 Follow Kimberly Falker – Rewriting Real Estate:🌎 Website → https://www.rewritingrealestate.com/🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker📷 Instagram → https://www.instagram.com/kimberly_falker/🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/
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Branding Out Loud: Building a Real Estate Voice on Social - EP 5
In this episode of Rewriting Real Estate, host Kimberly Falker talks with social media strategist and real estate agent Ed Stulak about showing up authentically online. From launching his career on Instagram to writing a book and mentoring agents, Ed shares how to find your voice, create fun and sticky content, and build real community through branding. If you’ve ever hesitated to post or wondered how to stand out, this episode will help you embrace your edge—and your camera roll.🎧 Hosted by: Kimberly Falker👤 Guest:🏡 Ed Stulak – Realtor | Social Media Coach | Author of Expose Yourself⭐ Guest Bio:Ed Stulak is the team leader of Orbis Group and a social media shark to over 88,000 followers worldwide and growing. Through developing his online popularity, he has shared the stage with names like Ryan Serhant, James Harris, Tamir Poleg and several other business leaders. Named top digital industry hustler to watch by Realtor Magazine, today, Ed leads his team to transacting over 187 homes a year and helps others in the industry build a brand and business online that matters.💡 Key Topics Covered:✔️ Making content that’s fun, not forced✔️ Tips for camera-shy or stuck agents✔️ What five content types grab attention✔️ The path to building a recognizable voice✔️ Why personal branding matters more than followers📇 Connect with Ed Stulak:📘 Facebook → https://www.facebook.com/Edstulak1181/📷 Instagram → https://www.instagram.com/edstulak/🌐 Website → https://edstulak.com/🎙 Follow Kimberly Falker – Rewriting Real Estate:🌎 Website → https://www.rewritingrealestate.com/🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker📷 Instagram → https://www.instagram.com/kimberly_falker/🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/
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The Sustainable Way to Build a Real Estate Business - EP 4
In this episode of Rewriting Real Estate, host Kimberly Falker chats with team leader and real estate coach Darren Langille about building a business that lasts. From engineering roots to founding a brokerage and leading 100+ agents, Darren shares lessons in scaling with intention, choosing the right systems, and avoiding the overwhelm of shiny objects. Whether you're an agent or team leader, this episode will help you simplify, focus, and grow.🎧 Hosted by: Kimberly Falker👤 Guest:🏡 Darren Langille – Team Leader | Real Estate Coach | Host, The ReEducation Experience Podcast⭐ Guest Bio:Darren Langille is a former engineer turned top-producing agent, brokerage founder, and real estate coach based in Calgary. As the head of Redline, he’s helped hundreds of agents grow with clarity and purpose. Through his coaching, podcast, and leadership at Atlas Alliance, Darren helps realtors simplify their systems, scale sustainably, and stay focused on what really moves the needle.💡 Key Topics Covered:✔️ Building systems that support—not overwhelm—you✔️ The power of daily wrap-ups and weekly planning✔️ Why organic growth is better than overhiring✔️ Letting go of control and hiring help the right way✔️ What real estate success really looks like behind the scenes📇 Connect with Darren Langille:🌎 Website → https://www.darrenlangille.com/🔗 LinkedIn → https://www.linkedin.com/in/darren-langille-45b6211b/📘 Facebook → https://www.facebook.com/redlinedarren/📷 Instagram → https://www.instagram.com/darrenlangille/🎙 Follow Kimberly Falker – Rewriting Real Estate:🌎 Website → https://www.rewritingrealestate.com/🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker📷 Instagram → https://www.instagram.com/kimberly_falker/🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/
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The Power of Local: Turning Content Into Clients - EP 3
In this episode of Rewriting Real Estate, host Kimberly Falker talks with Charleston-based agent Bill Olson about how he built a thriving real estate business through hyper-local Instagram content. Bill shares his approach to reporting local news, zoning developments, and community projects to grow a loyal audience—and turn followers into leads. He offers a blueprint for agents looking to build influence and authority through video, even without a budget, listings, or experience.🎧 Hosted by: Kimberly Falker👤 Guest:🏡 Bill Olson – Realtor | Community Content Creator | Charleston, SC⭐ Guest Bio:Bill Olson is a Charleston-based real estate agent and content creator who has used hyper-local news coverage on Instagram to grow his brand from 1,400 to over 40,000 followers in under a year. His community-first approach to content has generated over 75% of his business, while establishing him as a go-to source for news, development, and lifestyle in the Charleston area.💡 Key Topics Covered:✔️ How to grow your business without cold calls or ads✔️ Making content a daily habit—even with zero listings✔️ Tools and systems for quick video production✔️ Starting in a new market with strategy and speed✔️ Growing a following without sacrificing trust📇 Connect with Bill Olson:📷 Instagram → https://www.instagram.com/the.bill.olson/📘 Facebook → https://www.facebook.com/BilliamOlson/🌐 Website → https://livinginchs.com/🎙 Follow Kimberly Falker – Rewriting Real Estate:🌎 Website → https://www.rewritingrealestate.com/🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker📷 Instagram → https://www.instagram.com/kimberly_falker/🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/
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Building Resilient Real Estate Businesses Through Leadership and Coaching - EP 2
In this episode of Rewriting Real Estate, host Kimberly Falker speaks with real estate leader and coach Phil Gerdes. Phil shares his journey from retiring early to becoming a top-producing solo agent, building a team, and launching Shift Immersive Coaching. He reveals his philosophy on balancing business and family, the power of presence, and why failure is essential for growth. Phil also dives into his coaching methods, leadership values, and creating systems that help agents thrive.🎧 Hosted by: Kimberly Falker👤 Guest:🖋 Phil Gerdes – Real Estate Team Leader, Speaker & Founder of Shift Immersive Coaching⭐ Guest Bio:Phil Gerdes built his real estate career through hands-on experience. Every deal and challenge helped shape a practical approach rooted in action, not theory. Over time, he’s developed a clear, consistent method for navigating the industry with focus and intent.As the founder of Shift Immersive Coaching, Phil designed a program that offers real estate professionals structured, affordable guidance. The coaching emphasizes strategy, real connection, and real-world execution—providing tools that support sustainable growth rather than short-term hype.His approach is simple: strong connection and strategic clarity are essential. Through systems like SOPs, KPIs, the Profitable Persuasion Method, and a three-level coaching model, Phil works with agents, team leaders, and executives to help them operate with greater precision and purpose.💡 Key Topics Covered:✔️ Building a real estate career after early retirement✔️ Why presence matters in business and family life✔️ The importance of failure in success✔️ Coaching, persuasion, and leadership strategies📇 Connect with Phil Gerdes:📘 Facebook → https://www.facebook.com/philgerdes/📷 Instagram → https://www.instagram.com/philgerdes/🔗 LinkedIn → https://www.linkedin.com/in/philgerdes/🎙 Follow Kimberly Falker – Rewriting Real Estate:🌎 Website → https://www.rewritingrealestate.com/🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker📷 Instagram → https://www.instagram.com/kimberly_falker/🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/
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Creating Community Through Events and Connection - EP 1
In this episode of Rewriting Real Estate, host Kimberly Falker chats with Simply Texas founder Kim Dean about how intentional events, authentic relationships, and community-building have helped her grow a successful business. From client gatherings to industry retreats and national real estate cruises, Kim shares how leaning into collaboration and connection—not cold calls—has led to lasting partnerships and referrals. Whether you're a new agent or building a brand, this conversation reveals how to grow by giving.🎧 Hosted by: Kimberly Falker👤 Guest:🏡 Kim Dean – Founder, Simply Texas | Real Estate Entrepreneur | Event Strategist💡 Key Topics Covered:✔️ Event strategies that grow real estate business✔️ Boutique brokerage building lessons✔️ Creating retreats that agents return to every year✔️ Turning authenticity into attraction✔️ Using connection to fuel referrals across the U.S.📇 Connect with Kim Dean:🌎 Website → https://www.gosimplytexas.com/🔗 LinkedIn → https://www.linkedin.com/in/simplykimdean/📘 Facebook → https://www.facebook.com/kim.dean17/📷 Instagram → https://www.instagram.com/simplykimdean/?hl=en🎙 Follow Kimberly Falker – Rewriting Real Estate:🌎 Website → https://www.rewritingrealestate.com/🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker📷 Instagram → https://www.instagram.com/kimberly_falker/🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/
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Intro
Welcome to Rewriting Real Estate: Millionaire Moves & Modern Tactics—the podcast for growth-minded agents ready to ditch outdated strategies and build bold, scalable businesses. Hosted by Kimberly Falker, top coach and mentor, each week features unfiltered chats with top performers sharing innovative marketing, modern lead gen, branding, automation, and more. Whether you’re plateaued or just starting, get real talk, proven tactics, and the mindset to lead in today’s market.
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ABOUT THIS SHOW
Welcome to Rewriting Real Estate: Millionaire Moves & Modern Tactics—the podcast for growth-minded agents ready to ditch outdated strategies and build bold, scalable businesses. Hosted by Kimberly Falker, top coach and mentor, each week features unfiltered chats with top performers sharing innovative marketing, modern lead gen, branding, automation, and more. Whether you’re plateaued or just starting, get real talk, proven tactics, and the mindset to lead in today’s market.
HOSTED BY
Kimberly Falker
CATEGORIES
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