All Episodes
Small Business Casual — 188 episodes
Why Wait? Starting over (and over again) before you're ready with Mary Foerster
Transitions ARE the Work: Building in more runways and landings
The Introvert's Guide to Networking (without the car salesman vibes) featuring Melissa Snow
Do We Really Need More "Relatable" Content?
Fresh Outta' Magic? 5 Ways to Rekindle the Spark
Is Consistency for the Birds? Eradicating the hobgoblins
Are You Accidentally Turning Your Community OFF?
Keys to Building Something Sustainable & Meaningful with Alex Sanfilippo
Should You Put Pricing on Your Website? 5 Service Providers Weigh In
What If There's Nothing to Prove?
Receiving Cash & Compliments
What Does it Mean to Charge Your "Worth"? with Karen Kenney
AI "Tells" & What They're Costing Us
Leave It or Live It? Permission to Quit and the Power to Persist
Stuff They Don't Say: The Business Owner Roller Coaster w/Kristy Ouellette
Being Intentional Where You Show Up - Both Online & Off!
5 Ways to Connect & Be Seen: How Who You Know Increases Your Visibility
The Next Person You Meet Could Change Your Life
Offering "Value" Isn't What it Seems: 5 Unexpected Ways to Deliver Value
Is Authenticity Dead? Bringing Fresh Life to Overused Buzzwords
Going 100% in on YOU: How "all-in" changes everything
What if You Just Tried It? The Power of Experimentation
When to Throw in the Towel (and When to Push Through)
Too Many Cooks in the Kitchen: When Serial Help Becomes a Recipe for Disaster
Leaving the Casino: Building a Business that Actually Works for YOU with Jessica Lackey
Business Owner Guilt Trip: Overcoming False Guilt
Human vs. Search Engine: A modern SEO strategy with Sarah Moon
DO Sweat the Small Stuff: Tiny Writing Shifts that Make a BIG Difference in Your Business
Words that Build Trust
Entrepreneur vs. Small Business Owner: What's in a Name?
A Matter of "Semantics": Dirty Word or Secret Weapon?
If it Takes 10, Do it Then! Weekly Love Note with Emily ❤️
Your Best Isn't Perfect: How to lean into your personal best
Weekly Love Note from Emily! (5 ways to burn brighter vs. burn out)
Stop Guessing, Start Asking: The Cost of Making Assumptions
Weekly Love Note from Emily! (like a voice memo, only better)
It’s Not About You: The Freedom of Not Taking it Personally
An Extra Helping: Resources & Updates from Emily
The Hidden Cost of Broken Promises: Being Impeccable with Your Word
Discover Your Brand Personality: Amplify your message and increase your connection
Clarity Over Cleverness: Writing Titles People Actually Click
Slowing Your Scroll: Digital Minimalism Practices That Reconnect You to Life
More than "Just Words": Crafting a Message that Goes Deeper
Deeper, Not Wider: 3 Unexpected Ways to Niche Down
Decluttering & Deprioritizing: 5 things to leave in the dust
Reclaim Your Brain: Breaking Free from the Algorithm
Deciding Who You Are
2025 Podcasting Debrief: Insights & Wisdom to Guide Your New Year
From Depleted to Restored: Which Type of Rest Do You Need Most?
Beyond the Double Tap: 4 Ways to Actually Support Small Businesses & Creators
Say "NO" to Awkward Networking with special guest, Ande Lyons
Does My Business Really Need A...
The Cost of Yes: Saying "no" with kindness and ease
The Website Mistake Even Experts Make with special guest host, Jenny Belanger
Making Good Decisions, Better! What makes a bad decision bad?
Damned if you do, damned it you don't!
The Dark Side(s) of AI: Where to draw the line in YOUR business
Removing the Ghosts that Haunt Your Business (sage not required)
Does Your Business Need a Rebrand? With special guest, Lindsay Dreyer
Small Talk that Keeps us From Playing BIG
Making Small Talk BIGGER
When Business Threatens to Take Over Your Life
Why I kissed “content” goodbye: 3 lessons from a podcast rebrand
Become Their FAVORITE Podcast Guest (LIVE Workshop Re-Air)
6 Flavors of Failed Collaborations: a heaping scoop of wisdom
Collaborations gone RIGHT: 6 Key factors for the BEST collaborations
Beyond the Empty Seats: focusing on who’s already engaged to GROW, featuring Dave Campbell
Your Guest Prep Talk (Tips for Podcasters & Speakers)
The REAL Numbers of Podcasting: Time, Money, Energy, Possibility
9 Ways to Overcome Overthinking
The 5 Spheres of Influence & How to Nurture Each One
6 Tiny, Big Business Game-Changers: reminders for the season you’re in
5 Ways to Increase Psychological Safety in Your Marketing
Overcoming Creative Blocks
Social Platforms: Review & Regroup Your Social Media Presence
Your Mid-Year Marketing Checkup
Find Your Marketing Comfort Zone
How to Ask for the Help You Need
Maybe Time Isn't the Problem: Becoming Distraction-Proof
Clarity isn’t a Magic Fairy - but it does have special powers!
Red, Yellow, Green... Which color is the flag?
6 Ways to Make Your Content Marketing More Impactful
Time Management: Productivity tips for every task and personality
Why Can't We Be Friends? Mixing Personal & Professional Relationships
Do You Need a Regroup? What to do when something's gotta' give
9 (Fun) Ideas to Use AI to Improve Your Marketing
Episode #100(ish) Shiny Object? Or Solid Gold?
How to (easily) Create Entertaining, Educational, Actionable Content
Keys to Being Conversational: without being unprofessional or unplanned
Your Brand's Imprint: Defining and living your distinct difference
How to Find Your Unique Brand Voice
The Surprising Perks of Being Random (a lil' bonus episode for you)
3 Ways to Help a Small Business Grow: Spreading the love in 3 minutes or less
How Your Messaging Helps Set Boundaries & Achieve Your Goals
Know, Like, Trust: Action Steps to Build KLT
Don't Make Them Cry to Get Them to Buy!
What's In it For ME? Focusing on Benefits vs. Features
Making Stories Work in Your Content
Just Say "No" to Bro Marketing
Microdosing Your Marketing: 5 Micro-Actions to Boost Your Business
4 Top Takeaways from 53 Podcast Guest Interviews
5 Levels of Listening
4 Lessons Learned in 2024 to Inform Your Future Marketing
Let's Talk Boundaries! Setting boundaries for life and business
Weathering the Social Media Storm: Navigating what to share when life happens
Your Marketing Blueprint Made Easy(er)
Reels vs. Stories, pivoting with confidence, platform overwhelm, and more!
What a Tattoo Taught Me About Business
6 Ideas to Make Marketing Less Dreadful
4 Creative Ways to "Network" (fresh ideas for connecting with others)
Wait, is that True!? The 4 Gates of Speech for Your Content Marketing
The Four Tendencies for Your Marketing
Are you a Pioneer, Producer, Professor, or Planner? Expanding your genius zone
4 Buyer Mindsets to Consider in Your Business
The Perfect Blend: Art & Science in Your Business and Website
What to Do When You've Been "Phoning it in"
Adventures in Podcast Hosting (your frequently asked questions, answered!)
Standing Out as a Podcast Guest
Collaborating with Confidence (5 ideas to help you start taking action)
Firstborn Problems: How to Ask for Help (and what to consider before you do!)
Step Aside, Perfectionism! We've got action to take
3 Essentials for a Bio that Sets You Apart
Unhack Your Marketing & Content Creation
How to Know if it's Time to Let it Go
3 Things I Wish I Knew Before I Started a Business
Telling the Story of "I": The Origin Story
Can Content Creation be Enjoyable (and even… FUN)?!
Making the Most of a Summer Slowdown
The Pants Story: How to stop people-pleasing in your marketing
Setting Time Boundaries for Your Business and Life
How to Un-Despair When You Start to Compare: Turning down the noise of comparison
Hug Your Customers: Making Your Client the Main Character
What is Character? And does it really require "hard work" to build it?
Repurposing Video Content, Audio, Webinars, Workshops, and more!
Repetition vs. Cohesion: Why I want you repeating yourself MORE!
Repurposing Written Content: The life-changing magic of repurposing emails, blogs, and social content
Being Human is Your Secret Sauce! Considerations when using AI in content creation
Curiosity Marketing: Creating a curiosity gap that sparks interest
Don't Make Me Choose! How to decide what to share and where to show up
Four Stories to Share in Your Content: Authentic stories to tell about your business
Sharing Client Success Stories: Case studies, portfolios, testimonials, and beyond!
No One Likes a Copycat!
Plan Your Content with Ease: Four Content Structures to Give a Whirl!
Your Business Called! It told me to pass along this message
Client-Contractor Collaboration: The Ultimate Survival Guide
Pain, Problem, Solution: What are they feeling?
Get Picky About Your Collaborations in Business
The Four Agreements of Collaboration
Are You Running Your Marketing or is it Running You?
Six Styles of Procrastination: How to Navigate Your Procrastination M.O.
The Cost of Procrastination
What's Your Marketing Love Language?
Discover Your Content Creator Archetype
Are You Holding Yourself Back?
2024 Content Predictions: Planning for Your BEST Marketing in the New Year!
Stop Throwing Spaghetti at the Wall! What's Really Sticking?
Which Season of Business Are You In?
Setting Realistic Expectations: Keys to Achieving Your Big Dreams in Business and Marketing
Avoiding Distractions in Your Content (ideas to keep them engaged)
Give Me a Break! What to Consider Before You Start Planning for 2024
Four Hidden Benefits of Creating Content
Speaking and Podcast Guesting for Increased Visibility (Risky Business Series: Part 5) 😱
Trick or Treat Marketing (Risky Business: Part 4) 🍬
Are Ghosts Really so Scary? (Risky Business Series: Part 3) 👻
What to Do When Your Business is Slow (Risky Business Series: Part 2) 🎃
What to Do When Things Fail (Risky Business Series: Part 1) 🕷️
Taking Inventory
Make Time Your Friend (instead of just managing it)!
THIS or THAT? Five choices to make in your marketing and messaging
How to Get Other People to Talk About YOU!
How to Talk About Yourself (podcast guesting, speaking engagements, networking, and more!)
IS it About You? The About Page Debate
How to Write About Yourself: Bio-Building Made FUN!
Is Cutting Corners Costing You!?
Three Reasons Your Social Media Might Not Be "Working" (and what to do about it!)
Which Social Media Platform is Right For Your Business?
What Does it Mean to Show Up?
Creative Dry Spells: Ideas to spark creativity and inspiration
How to Pitch Like a Human (three tips for podcast guesting and speaking opportunities)
How to Create a Storybank for Your Content
Four Out-of-the-Box Ways to Increase Visibility
The Myth of Consistency (three marketing messages giving you the wrong idea)
Choosing a Content Strategy that Works for YOU!
An Easy Content Framework
Content is a Bridge: Who Are We Talking To?
What's Content Marketing? And Why Does it Matter?
Ask these Four Questions Before Saying "Yes" to Something New
Welcome to Content with Character (now Small Business Casual)