PODCAST · business
The B2B Marketing and PR podcast
by Frank Strong
This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.
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162
Episode 161: B2B CEOs think marketing is a waste: they can test that by turning marketing OFF
Text version of this post with links to the cited resources: https://www.swordandthescript.com/2026/08/turn-marketing-off/
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161
Episode 160: A theory on why B2B marketing requires so many darn customer touches today
Text version of this post, which has links to all the citations and resources mentioned on this episode: https://www.swordandthescript.com/2026/08/b2b-marketing-touches/
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160
Episode 159: International travelers to the World Cup remind Americans to be grateful
Text version of this post: https://www.swordandthescript.com/2026/07/world-cup-americans/
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159
Episode 158: Have we seen this movie before? AI visibility is giving marketing and comms déjà vu
Text version of this post: https://www.swordandthescript.com/2026/07/ai-visibility-marcom/
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158
Episode 157: What is public relations? Trust, credibility and third-party validation [special guest post]
Link to the text version of htis post, with links to the underlying assets: https://www.swordandthescript.com/2026/07/what-is-public-relations/ Note: This episode is based on a guest post by Alex Austin Vollor is a recent communication graduate from Mississippi State University with a concentration in Public Relations. She is the first-ever participant of the Graduate Jump Start Program (GJSP) by Sword and the Script Media, LLC. Find her online portfolio here. GJSP is an intensive, yet part-time, paid learning program for new graduates. The program is designed to help new college graduates develop real-world PR and business skills, build a portfolio and provide access to mentoring, while they seek a full-time position.
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157
Episode 156: 28 PR and B2B marketing statistics from studies published so far in 2026
Link to the text version of this episode, which in turn includes links to the studies cited: https://www.swordandthescript.com/2026/07/pr-and-b2b-marketing-statistics-2026/ Subcribe to the weekly blog here by email: https://www.swordandthescript.com/subscribe-to-the-weekly-blog-by-email/ Or subscribe to the monthly newsletter by email: https://monthlymarcom.substack.com/
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156
Episode 155: Gartner CMO spend survey shows marketing leaders have a third dilemma
Text version of this episode with links to the cited resources: https://www.swordandthescript.com/2026/06/gartner-cmo-trilemma/
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155
Episode 154: Legal, finance and procurement make for break B2B vendor deals
Text version of this post: https://www.swordandthescript.com/2026/06/legal-finance-procurement-b2b-marketing/
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154
Episode 153: WSJ’s “revenge of the publicists” article; practical considerations for B2B leaders
Text version of this episode with links to the resources mentioned: https://www.swordandthescript.com/2026/06/revenge-of-the-publicists/
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153
Episode 152: The growing problem of "no comment" and how it lets others shape public opinion
Text version of this post with links to the cited resoruces: https://www.swordandthescript.com/2026/06/no-comment-perception/
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152
Episode 151: A seed to fix the growing public relations problem for AI companies
Text version of this post: https://www.swordandthescript.com/2026/06/public-relations-problem-ai/
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151
Episode 150: Does AI visibility provide PR with third-party validation?
Text version of this post: https://www.swordandthescript.com/2026/05/ai-third-party-validation/
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150
Episode 149: Should PR accept an interview with a publication that has a small audience?
Text version of this episode: https://www.swordandthescript.com/2026/05/interview-small-audience/
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149
Episode 148: How long does it take for B2B tech to close a deal – from first touch to deal-closed?
Text version of this episode: https://www.swordandthescript.com/2026/05/b2b-tech-close-a-deal/
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148
Episode 147: The delay between gated content download and consumption
Text version of this post with links to the underlying resources: https://www.swordandthescript.com/2026/04/gated-content-consumption/
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147
Episode 146: What journalists say about PR follow-up pitches
Text version of this post, with links to the cited resoruces: https://www.swordandthescript.com/2026/04/follow-up-pr-pitches/
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ABOUT THIS SHOW
This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.
HOSTED BY
Frank Strong
CATEGORIES
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Frequently Asked Questions
How many episodes does The B2B Marketing and PR podcast have?
The B2B Marketing and PR podcast currently has 16 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The B2B Marketing and PR podcast about?
This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.
How often does The B2B Marketing and PR podcast release new episodes?
The B2B Marketing and PR podcast has 16 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The B2B Marketing and PR podcast?
You can listen to The B2B Marketing and PR podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The B2B Marketing and PR podcast?
The B2B Marketing and PR podcast is created and hosted by Frank Strong.
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