All Episodes

Episode 161: B2B CEOs think marketing is a waste: they can test that by turning marketing OFF

Episode 160: A theory on why B2B marketing requires so many darn customer touches today

Episode 159: International travelers to the World Cup remind Americans to be grateful

Episode 158: Have we seen this movie before? AI visibility is giving marketing and comms déjà vu

Episode 157: What is public relations? Trust, credibility and third-party validation [special guest post]

Episode 156: 28 PR and B2B marketing statistics from studies published so far in 2026

Episode 155: Gartner CMO spend survey shows marketing leaders have a third dilemma

Episode 154: Legal, finance and procurement make for break B2B vendor deals

Episode 153: WSJ’s “revenge of the publicists” article; practical considerations for B2B leaders

Episode 152: The growing problem of "no comment" and how it lets others shape public opinion

Episode 151: A seed to fix the growing public relations problem for AI companies

Episode 150: Does AI visibility provide PR with third-party validation?

Episode 149: Should PR accept an interview with a publication that has a small audience?

Episode 148: How long does it take for B2B tech to close a deal – from first touch to deal-closed?

Episode 147: The delay between gated content download and consumption

Episode 146: What journalists say about PR follow-up pitches