PODCAST · business
The Daily Strive
by Coach Stian
The Daily Strive is where I document what it actually takes to build a business on your own, no polish, no highlight reel.19 years of coaching, owning a gym, and building (and failing at) multiple businesses along the way.These days I call it Strivecta: the 3 forces [Power, Precision, and Profit] that pull at every solopreneur at once.This show is the real, unedited version of working through it every day.Connect with me on Instagram: @coachstian or check out coachstian.com
Episodes
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Ep 74: The Content Prostitute
I had a stretch this week where I couldn’t stop consuming content. One video led to five more. One Facebook post turned into an hour of scrolling. Before I knew it, I’d changed my whole plan for the day because someone else’s strategy sounded better than mine. That’s the trap. You tell yourself...
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Ep 73: New Level New Devil
I heard a phrase yesterday that stuck with me. New level, new devil. Here’s the idea. You hit a goal. You get to a new level in your business or your life. For a second, it feels like you’ve made it. But problems don’t disappear; they just change shape. A new level always comes with a new problem...
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Ep 72: Being Nobody
I watched the movie Nobody the other night. It’s about a guy stuck in the most boring, repetitive life you can imagine, until something finally snaps him out of it. It got me thinking about how easy it is to fall into that same rut as a solopreneur. You follow someone else’s advice. You do things…
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Ep 71: The Container
I woke up with one word in my head this morning. Container. Here’s the idea. Your current life, your business, your habits - all of it fits inside a container. When something breaks inside it, like your marketing or your health, most people just patch that one thing. Then they keep living in the...
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Ep 70: Authenticity is NOT a Statement
This morning it hit me. Authenticity isn’t a statement; it’s a lifestyle. I’d been telling myself I was being authentic all along. But the truth is, I was still holding back. I was worried about offending someone who might be listening, filtering myself before I even opened my mouth. That’s the...
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Ep 69: Disappointment Panda
I’ve been rereading The Subtle Art of Not Giving a F*ck, and this chapter made me laugh. The author imagines a superhero called Disappointment Panda, whose only power is walking up to people and telling them the blunt truth about their lives. It’s funny, but it’s also the point. We’ve built this...
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Ep 68: The Subtle Art Of...
I’ve been rereading The Subtle Art of Not Giving a F*ck by Mark Manson. The idea is simple. You’ve only got so many f**ks to give each day. Spend yours on traffic and a bad moment at work. By the time you’re home with your family, you’ve got nothing left. Someone in a Facebook group reached out...
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Ep 67: Some More Rest and Relaxation?
I didn’t sleep well the other night. My mind was racing with ideas for Striving Solo. Normally I’d grab my phone and write everything down before it ran off again. This time I didn’t. I just let it play out in my head, lying there in the dark. I fell back asleep. In the morning, I still…
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Ep 66: The Baobab Tree
I spent the weekend deciding what the next logo should be. Not just something that looks good, but something that actually means something. I landed on the baobab tree. It’s native to Africa. It can live for up to 5,000 years, even in land that’s bone dry most of the year. During the rainy…
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Ep 65: You Can’t Rely On Anyone
This one started as a rant. With everything going on with COVID and the government back then, I was frustrated watching decisions get made that nobody asked for. But it’s not really about politics. It’s about something bigger. No one is coming to save you. Not the government, not anyone else. You...
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Ep 64: Learning is Not Always the Best Idea
This week I tried to force myself into someone else’s framework for creating content. Good framework, just not how my brain works. I’m an off-the-cuff guy. I talk through an idea, and it comes out naturally. The second I tried to follow someone else’s script and steps instead, I started...
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Ep 63: Your Daily Non Negotiables
When you’re a solopreneur, you’re wearing every hat at once. Marketer, salesperson, the person actually doing the work, customer support, all of it. So when 1 part of your day falls apart, it’s easy for everything else to fall apart with it. That’s why I’ve got non-negotiables. Things I do every...
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Ep 62: The True Valuation of a Business
I’ve been watching Undercover Billionaire. Someone gets dropped into a new city with $100. They get 90 days to build a business worth $1 million. One entrepreneur this season built something incredible. An old building turned into affordable homes and shops. But the way she treated her own team...
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Ep 61: Devil is in the Detail
Note: This is an episode from 2021, so the website/offer, etc is no longer relevant. I jumped around in a course I was taking on Facebook ads. Bouncing from video to video instead of going through it in order. I even bought 2 extra mini courses to fill in gaps. Then I realized it was all already...
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Ep 60: No Audience No Offer
Note: This is an episode from 2021, so the website/offer, etc is no longer relevant. I’d mapped out the whole plan. A $27 workshop to bring people in, then a 5-week program, then a membership down the line. Then I stopped and thought about it. This business is only 3 months old. I’ve got 15 years...
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Ep 59: Selling Awesome
Note: This is an episode from 2021, so the website/offer, etc is no longer relevant. I finally landed on a name for the $27 workshop I've been building: Selling Awesome. As a service-based solopreneur, you are the product. The real job is showing people why you're worth picking in a crowded…
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Ep 58: Striving Solo
Note: This is an episode from 2021, so the website/offer, etc is no longer relevant. I registered a new domain this morning. Told myself this was it, the new name for the business. Not Daily Strive. Not Strive Ventures. I'd spent years chasing high-ticket coaching programs. Programs I could…
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Ep 57: The Stress Multiplier
I was up early again this morning. Anxious, waiting on 2 emails. My entire strategy for this quarter depends on them. I can't control how or when they respond. Knowing that didn't stop me from spiraling anyway. That's the real lesson today. Anxiety comes from fixating on a future you can't…
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Ep 56: Know Thyself
I had oysters for the first time this weekend, celebrating turning 37. My wife handed me an ultimatum tied to September 1st. That pushed me into the real lesson of this episode: know thyself. I've been operating like I'm still the old version of me. The one from before I lost everything. The one...
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Ep 55: The Striving Solopreneur
Note: This is an episode from 2021, so the website/offer, etc is no longer relevant. It's Friday. My birthday's tomorrow. A brand new quarter starts Monday. I'm finally launching a free Facebook community. After going back and forth, I'm naming it the Striving Solopreneur instead of Strive Tribe....
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Ep 54: Overthinking Will Have You Sinking
This morning I caught myself overthinking. So I talked it through out loud, like two voices going back and forth in my head. One side tried to teach the other why overthinking will sink you. Picture struggling to stay above water in a pool. Now picture someone dumping bigger buckets on your head...
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Ep 53: Assumptions Assumptions Assumptions
I assumed a level 3 combat workout would be easy. I've got 15 years of martial arts behind me. I even competed at the World Championships. I barely made it through 3 of the 7 rounds before I had to stop. That's the lesson today. Assumptions set you up for failure and frustration. Not just in a...
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Ep 52: Clarity Creates Confidence
I'm writing this from the car, dead tired after throwing a strength workout into my usual routine and a cold shower after. Clarity creates confidence, and the opposite is just as true: Confusion creates chaos, which is exactly the trap I fell into before taking last week off. Getting clear on who…
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Ep 51: A Journey Update
I took a full week off my usual routine and instead jumped into a mentoring program with Taki Moore. Something clicked: the people I can actually help most aren't just coaches. They're service-based solopreneurs, freelancers, consultants, designers, anyone doing it all themselves with no team...
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Ep 50: Memoirs of a Mad Man
Episode 50 today, and I've been up since 2:45 am this morning, feeling like an actual madman. When I lost everything years ago, I burned every bridge I had, and starting over with no money and no network turned out to be nearly impossible. I've spent 4 years building this with zero income and…
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Ep 49: The Only 2 Outcomes to Expect
Power went out at 4 am and didn't come back until 6 am, so the whole morning was chaotic before I even got to this. Yesterday was actually the first good day I've had in March, 10 days into the cycle, before any real momentum showed up. That's the lesson today: every single day, you only ever get...
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Ep 48: The OODA Loop
My video looks like something out of The Blair Witch Project this morning. It's a dark, rainy winter morning here in Cape Town. Creator's Code reminded me of the OODA loop today, a military decision framework: observe, orient, decide, act. The whole point is closing the gap between how you think...
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Ep 47: Confessions or Conversations With Myself in the Shower
I stood in the shower this morning trying to figure out what to even talk about today, and the thoughts wouldn't stay in one place. It started with a dentist's decision about bleaching my teeth versus matching a new crown, then spiraled all the way to the real question underneath it: What do I...
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Ep 46: You Won't Know Until You Do It
I had a rough weekend, mentally drained and ready to just call it quits on the whole thing. Then I sat down for my usual Sunday review and looked at the actual numbers instead of how I felt. Turns out I'd hit every single goal I set that week, even though it didn't feel that way at all. You won't...
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Ep 45: Sometimes Things Just Suck
I woke up mentally drained this morning, and even my workout sucked. I did my usual Daily Strive routine anyway and felt a little better, but not 100%; still just tired from a heavy week. It reminded me that it's okay to have a sucky day instead of fighting it or spiraling into more negativity. I...
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Ep 44: Hardships can be a Good Thing
I've had 7 brutal years, and I joke now that I earned a master's degree in hardship along the way. At my lowest point, I gave myself one final year: if I wasn't in a better place by the end of 2021, I told myself I was done. That ultimatum is the real reason the Daily Strive exists at all....
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Ep 43: Solve Problems from Outside Your Industry
I was up until midnight finishing the Strive Tribe website, and this one comes straight out of a story I read in The Creator's Code. A doctor trying to build a better heart stent finally solved it by studying how a helicopter propeller works, going completely outside his own industry to find the...
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Ep 42: It's Starting to Come Together
I recorded this one, legs dead tired, fresh off a 9-minute isometric workout. That's when I finally announced what I'd been quietly building: the Strive Tribe, my first step toward training coaches and consultants to become licensed Daily Strive mentors. I realized somewhere along the way that my...
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Ep 41: Outwitting the Devil
I started a brand new 28-day cycle this week, and over the weekend I picked up Napoleon Hill's Outwitting the Devil. His wife kept it unpublished for almost 100 years because she was scared of how the title would look. The whole book comes down to 2 entities pulling at us: one driven by fear, one...
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Ep 40: How The Dentist Can Help Your Business Grow
I recorded this a few hours after the dentist pulled a molar I'd ignored for 2 years. The X-ray showed a mess I could never have seen or felt on my own, and it's the same thing that happens to a business. We patch the one obvious problem on the surface and assume the rest is fine, until one day…
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Ep 39: The Thoughts That Destroy Us
Last night I watched a comedian bring up mindset with a random guy in a park, and the guy shut down in 2 seconds. It reminded me of growing up Afrikaans, where mindset is basically a dirty word nobody wants near them. So I did some counting: out of 39 episodes, at least 30 of them turn out to be...
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Ep 38: Find Your Ikigai
I was wide awake since 3 am working through old ideas in Google Keep. That's when I circled back to ikigai. It comes down to 4 things: what you love, what you're good at, what the world needs, and what you can get paid for. Turns out I hadn't found a new direction at all. I'd just landed back on...
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Ep 37: The Stories We Tell Ourselves
20 minutes after recording yesterday's episode about heroes, I ran it through my own strive story process. I caught myself living the exact trap I'd just described, believing that without fame, nobody would listen to me. Perception is reality. The story you keep telling yourself becomes what...
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Ep 36: True Definition of a Hero
Reading Donald Miller's StoryBrand got me thinking about Khabib and Ronda Rousey. Both were untouchable until one of them actually lost. Ronda is the one I call a hero. Losing everything and rebuilding is the real test, not staying undefeated. Connect with me on Instagram @coachstian or check out...
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Ep 35: Fight The Resistance
I picked up Steven Pressfield's War of Art this morning. It named something I fight every single day. Resistance is the pull toward whatever feels good right now instead of whatever actually gets me where I want to go. I also decided the book I've been putting off for years starts next cycle. No...
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Ep 34: Only Enter The Battles You Can Win
I watched a movie last night where a SWAT trainer lets a cocky team leader challenge him to a punching machine contest. It lined up perfectly with the Art of War notes I read that same morning. Only enter a battle you know you can win. Ego has talked me into fights I never needed to pick. Connect...
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Ep 33: Importance of Mental Energy
I recorded this one, dead tired after my workout, still trying to figure out the main site now that strive35.com was done. Turns out the thing wrecking my focus wasn't the work itself. It was sitting in the same room all day. Moving from the living room to the bedroom to my car gave my mind room…
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Ep 32: The Glorified Employee
Rereading Mike Michalowicz's Pumpkin Plan a second time is what finally made the real definition of an entrepreneur click for me: someone who builds the systems so other people can do the work. That's when I named the trap I'd fallen into myself: the glorified employee, stuck as a self-employed...
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Ep 31: The Laws of Business Part 1
I'm already 7 books into my goal of reading 10 this year. Right now I'm working through Mike Michalowicz, and his idea of immutable laws got me thinking. So today I start drafting my own laws of business, part 1: absolute honesty, efficiency, and a win-win in every deal. Connect with me on...
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Ep 30: Perfection Is Perception
I spent hours this week trying to make a simple gap map graphic look perfect in some drawing app. Every time the lines came out skewed, it irritated me. Here's the thing, though: perfection is just perception. What looks polished to me might look crappy to you. Chasing it is exactly how good…
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Ep 29: The Gap Map Journey
I picture two cliffs with a valley between them to explain how I market things now. One cliff is the problem you're stuck with. The other is the possibility you want to reach. I call it the gap map framework: problem, possibility, principles, and path. I adapted it from my mentor, Garrett J.…
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Ep 28: The 5 Stages of a Strive Lifestyle Business
I've never lasted long as anyone's employee. I end up seeing every problem in the business, and I can't help but say so. Today I break down the 5 stages every business moves through: idea, startup, growth, scale, and expand or exit. I'm focused on startup, growth, and scale myself. That's the…
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Ep 27: No Regrets Eliminate Threats
Someone I know got upset with me this week and threatened to put something private about me online. It reminded me why I stopped trying to be a different person in public than I am in private. My message today is simple: own who you are. Once people already know the real you, nobody can hold...
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Ep 26: Money Reveals The Real Motivation
Two handshake deals I'd been doing free work on for weeks fall apart the second real money comes into the conversation. Money has a way of revealing what people actually intend. It's a lesson I've learned the hard way more than once. Connect with me on Instagram @coachstian or check out...
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Ep 25: Lessons of a Lifetime
This week I paused a Facebook ad that was getting good traction. I caught myself giving too much of myself away again instead of looking after myself first. I'm naming this one after Jim Rohn, one of my earliest mentors, because his own audio series carried this exact title. His lesson stuck:...
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ABOUT THIS SHOW
The Daily Strive is where I document what it actually takes to build a business on your own, no polish, no highlight reel.19 years of coaching, owning a gym, and building (and failing at) multiple businesses along the way.These days I call it Strivecta: the 3 forces [Power, Precision, and Profit] that pull at every solopreneur at once.This show is the real, unedited version of working through it every day.Connect with me on Instagram: @coachstian or check out coachstian.com
HOSTED BY
Coach Stian
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Frequently Asked Questions
How many episodes does The Daily Strive have?
The Daily Strive currently has 72 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Daily Strive about?
The Daily Strive is where I document what it actually takes to build a business on your own, no polish, no highlight reel.19 years of coaching, owning a gym, and building (and failing at) multiple businesses along the way.These days I call it Strivecta: the 3 forces [Power, Precision, and Profit]...
How often does The Daily Strive release new episodes?
The Daily Strive has 72 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Daily Strive?
You can listen to The Daily Strive on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Daily Strive?
The Daily Strive is created and hosted by Coach Stian.
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