All Episodes

EPS 59:The Overrated Buzzword: Authenticity in Marketing

EPS 58 - Growth Hacking & Creative Revenue Generation with Jeff Mack

EPS 57: Making Unsexy jobs sexy (the rebrand) and Companies so big they will FALL

EPS 56 - Madmen Lab 2.0 | Nike Cars, Apple Designed Homes, Gucci Gaming, Tesla Clothing

EPS: 55: Google is breaking up, Ad Agency Pricing models suck and Small Business need your help

EPS 54: Consumer man and where to spend your money!

EPS 53 - Baby Boomers: Wealth & Influncers

EPS 52 - Kamal Harris Marketing, Olympics Marketing Winners & Losers and Mystery Money machines

EPS 51 - Future of Creators Ft Emily Pickett

EPS 50 - Hit or Miss - We got half of them wrong

EPS 49 - Marketing Presidential Candidates

Eps 48 - Marketing Hot Takes! - Brand Loyality is BS, Limited Drops are a SCAM!

EPS 47 Latest News & Trends-- Influencers are Broke, Golden Goose Cancels IPO, Apple Intelligence

EPS 46 - Mad Men Lab - Blockbuster | Kodak | Banana Republic

EPS45: Products Rebranding to make it easier for Consumers

EPS 44 - AI Copyright, Stolp X Marie, All eyes on Rafah goes viral, Walmart doubles down on Pride Month!

Eps 43: The Evolution of Influencer Marketing with special guest Varun Jindal

EPS 42: Social Pressure Rebrands | Boy Scouts, Eskimo Pie, Aunt Jemima

EPS 41: Marketing trends & refreshes: bumble, Umax App, not beer, liquid IV

Ep 40: crafting your own lane | Airbnb, Tesla, lululemon

Eps 39 - Earth Day, Sustainability in brands, Social Impact and Greenwashing

Eps 38: Google to buy Hubspot, Trump social tanks, Frida Uncensored collab with P* and Ai in Marketing

Eps37: Brand Battlegrounds: Art of rivalry in marketing

Eps 36 - The Comeback Episode: Corona, Dominos, Tylenol, Tiger Woods, Balenciga

Eps #35: Starbucks outs CMO, Women’s sports on the rise, Branding vs Demand Gen

Episode #34: Beats on the pitch with MLS. Valentine's Day Quick-Hits. Social Media is the enemy of mental health.

Episode #33: Super Bowl winners & losers. Disney gets back in the metaverse with Epic Games. Live Sports is turning back into cable.

Ep. #32 The Guys React to Super Bowl Ads

Ep. #31 An Interview with Shez Mehra, VP of Growth at SongTradr

Ep. #30 Tiger Woods and Taylor Made for each other? Malls are Back! Why TikTok doesn't hit anymore

Ep. #29 WebMD's Return to Office Video, That Calvin Klein ad, and Ikea plays in the big leagues

Ep. #28 The Collaboration Episode: Stanley Does it Again, Nike and Dove try to fix Body Image Issues, and Peloton Classes on TikTok

Ep. #27 How to Convince Anyone to do Anything: the 3 Pillars of Rhetoric

Ep. #26. Southwest’s Obesity Policy, IRL Brought to you by Hinge, Impossible Meat, and Motaz Azaiza

Episode #25: Musk vs. Iger & everyone else. Bath & Body Works stunt in NYC. Mark Cuban and Mustang City, TX. KitKat Iftar Bar. Farfetch is deep in debt.

Episode #24: Black Friday Recap. Yowza, the new social network. Fashion goes Anti-Consumerism. goPuff launches Apple deals. Queen of Sparkles X Coke. Kohl’s on thin ice. Google News Network?

Episode #23: What is going on over at OpenAI? Stanley, the good samaritan. Hyundai wins the Buy Box on Amazon.com. Colostrum, the new wonder drug? Balenciaga’s towel skirt. Elon’s Grok x AI.

Episode #22: A Chat with Nicole Portwood, CMO of Salad and Go

Episode #21: Amazon and Meta join forces. Kraft Real Mayo is making ”Moist” the Word of the Year. SiriusXM is rebuilding. Can AI Pin replace the phone? Govee makes smart lights a social network.

Episode #20: Walmart is making ”fetch” happen. Grocery delivery... by TikTok? Yeti is Mapping the Gaps of Google Street View. The Dude Perfect Network. CGI is everywhere. WeWork is crashing again.

Episode #19: Shama Hyder, Founder & CEO of Zen Media, joins the pod to talk about bad PR moves by Carta’s CEO, Chick-Fil-A is testing hamburgers, and the new Beats ad with LeBron James’ family.

Episode #18: Fruit Gushers are growing up. Skims launches its menswear line with superstar athletes. When theft becomes content. Asics says you chase a feeling, not a number when you work out.

Episode #17: How brands respond in times of crisis. Apple wants F1 streaming rights. Netflix is opening a house. How to go viral? Multiple profiles. Ja’Marr Chase is always open like 7-Eleven.

Episode #16: Captain Morgan Spiced Gold 0%. Loki X McDonald’s. Michelin Keys, still from Michelin Tires. Poppi is taking on Coke and Pepsi. Songtradr buys Bandcamp.

Episode #15: Monopoly embraces the villains. The Golden Bachelor can change societal norms. Taylor Swift inspires a new sauce. Salad and Go to Grow. OpenAI will compete with Apple.

Episode #14: Airbnb goes on the attack. Google blames Apple for the green texts. FYRE FEST 2. Threads finding a purpose? Cisco makes a bet on security. Taylor Swift puts Travis Kelce on the map.

Episode #13: McDonald’s is ditching soda fountains. The Coach Prime Effect. Tom Brady X Delta Airlines. Champion - it’s a verb. The Cavier Company is making bougie accessible.

Kelly Helfman: Fashion Branding, Celebrity-Backed Brands, Weird Brand Collabs, and Doing Things the Right Way

The Lost Episode: Custom Funko Pops. Milk Gets Real about Dupe Milk. A Pepsi Diner. Pumpkin Spice and Everything Nice. NFL embraces the ”script.” and TikTok Bans External Links.

Episode #11: ”Ditch the Vape” is the next-gen Truth ad. Bud Light bounces back with football. Haagen-Dazs goes for luxury scoop shops. JCPenney’s $1 billion investment. EV is all over the place.

Episode #9: Trader Joe’s says no to self-checkout. GNC is not GNC.com. When powerful brand names become generic. Axe is back in the most Gen Z way. The American Dream is dead. Bobbi blows up.

Episode #8: Deep Dive - How hip hop music, style, and influence has transformed culture and marketing

Episode #7: Bed Bath & Beyond is back baby! La-Z-Boy introduces The Decliner. Madden NFL is ready to disappoint. Design masterclass with Baboon to the Moon. Why are CEOs so mean lately?

Episode #6: It’s Back to Store season. Fritos is giving away mullets. Apply now for Chief Uno Player. ”He Gets Us” Deep Dive. Claire’s rebranded. Taylor Swift for President. Luxury is changing.

Episode #5: Drake makes his mansion shoppable. Brands looking for love with Love Island. RIP Mickey Mouse. Target wins in CX. Roblox goes VR. Gap is coming back. Kith is making it kool to kolab.

Episode #4: Taco Tuesday is liberated! Is Skims the real deal, or is it just Kim? A super expensive digital billboard. The Father of Propaganda.

Episode #3: Coffee meets olive oil. End of an era for Lambo. Slurpee looks like Slurpoo. Les Bleus to Bleues goes viral. Liquid Death is killin’ it. Sugar Kane Shoes?

Episode #2: Threads breaks the internet. Celebrity-branded booze. Introducing the NBA Cup. Prime Day Dupes. Nikon goes anti-AI

Episode #1: Are you on the Barbie Hype-Train? Bud Light CEO is on crisis management. Oreo + Milk = Forever