All Episodes

Tools of the Trade: Click to Cart—What Retail Media Can Actually Prove, with RMIQ

American University and the Future of Higher Education Marketing

Inside Higher Ed Marketing: Navigating Change in a Shifting Landscape

Inside Infinium's Spirits Portfolio: Brand Strategy with Susan Gibbons

Meet the Marketer: Madhav Bhandari, Storylane

Tools of the Trade: Basis Technologies

The AI Edit: Rethinking Paid Media in the Age of AI Automation

The AI Edit: How AI is Rewriting the Role of Content Marketing

Meet the Marketer: Brianna Showell, REEF

The AI Edit: How Search—and Searchers—Are Changing

The AI Edit: What's Real, What's Hype with AI in Marketing

Meet the Marketer: Daniel Barba, Bob's Red Mill

Meet the Marketer: David Miller, San Diego Zoo

Meet the Marketer: Sharon Ayala, Abilene Christian University

Unlocking the Power of Low-code/No-code Websites

Tools of the Trade: Bias in Advertising

Meet the Marketer: Cynthia Herrera, Sun Bum

Meet the Marketer: Cynthia Neiman, CHOC

Meet the Marketer: Jason Wells, Charly

Future-Proof Analytics: The 411 on GA4

Kentico MVC: Making the Switch with a Dual-Site Approach

Intern Takeover - Part 2: Life as a Summer 2022 Intern

Intern Takeover - Part 1: Making the Jump From Intern to Employee

Web Design & Development: Keeping Growth in Mind

Industry Mix: Rise of the Machines (& the Marketer)

Meet the Marketer: Aron North, Mint Mobile

WTF is MarTech? Hint: You're Already Using It

SEO x Paid Search: Pure Marketing Magic

Owning Your Audience: Why First-Party Data Should be First on Your List

Tools of the Trade: Atenga Insights

Lead Nurturing: How to Expedite the Buyer's Journey

Meet the Marketer: Jackson Jeyanayagam, Clorox

Industry Mix: Influencers

Meet the Marketer: Ben Widseth, Green Flash Brewing Co.

A Crash Course in Live Event Marketing

CCPA: What do Marketers Need to Know?

Meet the Marketer: Jeremy Stone, Titleist Vokey Wedges

Is it Time to Upgrade Your CMS?

Social Listening: Using Audience Insights to Guide Strategy

Brand, Performance, or Both? Where You Show Up Matters

Meet the Marketer: David Kahan, Birkenstock

Tools of the Trade: Google Analytics 360

Preparing for Life in a Voice-First World (Part 2)

Preparing for Life in a Voice-First World (Part 1)

In the Buyer's Head: Beer, Wine & Spirits

WTF is WCAG?

In the Buyer's Head: Footwear

Is Amazon the New "King" of Product Search?

How to Develop a Brand Culture

SEO vs. Content Optimization: What's the Difference?

Is It Content or Content Marketing?

Marketing Optimization: Leveraging the Right Data & Technology for Your Brand

Meet the Marketer: Nathan Schmidt, SDCCU

Influencer Marketing: Building Authentic Connections

Advertising on Amazon: Is Your Brand Primed for An Emerging Ad Platform?

AI, Machine Learning & Marketing

WTF is Enterprise SEO?

Media: The In-House vs. Agency Dilemma

Building an Enterprise Website

GDPR: What it Means for Media

The Art of the Creative Brief

Paid or Organic? Getting the Most Out of Social Media

Voice Search: How to Adapt & Optimize Your Brand

The Importance of Data Quality (Garbage In, Garbage Out)

Media Transparency: Show Me The Money

How the Blockchain Will Impact Your Marketing Efforts

Selling on Amazon: Things to Know Before You Start