The Partnership Economy cover art

All Episodes

The Partnership Economy — 72 episodes

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1

Midseason Break: We'll Be Right Back!

2

From Customer to Creator: Your New Growth Engine with Jordan Carter, Senior Manager of Affiliate Marketing at SharkNinja

3

From AI User to Native Leader with Keith Posehn, CEO at Zorz

4

How Partnerships are Reshaping Product Discovery with Seth Hagerty, Senior Director of Performance Marketing at Best Buy

5

How AI Attribution Is Rewriting Commerce Media with Hunter Capobianco, Director of Business Development & Partnerships, Commerce at CNN

6

How Commerce Brands Get Recommended by AI with Brian Stempeck of Evertune AI

7

Season 7 Kickoff: AI, Creators, and What Comes Next

8

The Evolution of Partnerships and Experiential Marketing with Sam Kimmel, Senior Director of Co-Marketing Partnerships at Hello Sunshine

9

Inside the Creator Economy with Lindsey Gamble, Influencer Marketing Expert

10

How AI Is Transforming the Creator Economy with Brian Klais, Founder of URLgenius

11

Inside the Gen Z Mindset with Ben Harms, Chief Growth Officer at Archrival

12

Bridging Creators, Content, and Conversions with Amanda Mount, Director of Affiliate Marketing at Monks

13

Inside the US and UK Affiliate Landscape with Graeme Boase, Account Director at Growth HQ

14

Why Brand Trust is the Currency of the Future with Brianna Doe, Founder of Verbatim

15

How to Scale Your Influencer Program from the Ground Up with Natasha Scholnick, Director of Global Partnerships & Influencers at VistaPrint

16

Diversifying Your Partnership Strategy for Scale with Stephanie Harris, CEO of PartnerCentric

17

How Getty Images Builds Seamless B2B Partnerships with Peter Orlowsky, Senior VP of Strategic Partnerships at Getty Images

18

Season 6 Exclusive Kick-Off: Dave & Todd’s Lessons Learned & What’s Ahead

19

Demystifying B2B Partnerships with Adam Glazer, President of Partner Commerce

20

Navigating the New Era of Brand Partnerships with Meta’s Jackie Pimentel, Senior Global Director of Core Ads Product Marketing

21

Q4 is Closer than You Think with Lacie Thompson, Chief Growth Officer of New Engen

22

Exploring the Business Side of TikTok with Vana Han, Global Partnerships (SMB) at TikTok

23

The Partnership Economy will be back soon with new episodes

24

Aligning Partnerships Through a Shared Purpose with Dan Armstrong, EVP of Distributed Commerce at Ticketmaster

25

Why Consumers Buy Products from People, Not Brands with Jeanette Okwu, Managing Director at Scale Digital and CEO at Beyondinfluence

26

Why Content Partnerships are Still Important in the Age of SEO with Jennifer Bentz, VP of Affiliates, Influencers, and Partnerships at Resident Home

27

Connecting with your Audience Beyond Viral Trends with Marcel Floruss, Creator, Founder of One Dapper Street and Creative Director of Aetos Apparel

28

Proving Value to the C-Suite with Kerry Curran, former Chief Growth Officer at Gen 3

29

The Partnership Economy is Back!

30

Tara McNulty, Strategic Partnerships Manager at YouTube Shopping, on the paradigm shift from traditional marketing to partnerships

31

Jonathan Claydon, CDO at Acceleration Partners, on strategies for successful collaboration in the modern influencer landscape

32

Erin Dwyer, CMO of Matter of Fact, on the challenges of customer acquisition and building a beauty brand in a saturated space

33

Inez Miedema, Co-Founder and CEO at Growth HQ on accelerating growth through partner diversification

34

Stephanie Schultz, Head of Partnerships on how Amex has built the power of partnerships into their products

35

Jason Fairchild, CEO and Co-Founder of tvScientific, on the future of connected TV advertising

36

Sagar Joshi, Director of Partnerships at Site Plug, on unique ad placement channels

37

Dave Bolotsky, Founder of Uncommon Goods, on balancing people, planet and profit

38

Lee-Ann Johnstone, Founder of Affiverse, on the future of AI and the power of building lasting relationships

39

Chloe Wen, Content Creator, on working with brands, building an engaged audience, and maintaining a long-term vision for content

40

Brook Schaaf, CEO and co-founder of FMTC, on how coupons can boost customer engagement in a competitive market

41

Ian McGlumphy, Head of Partnership & Events at Apollo Neuro on marketing a niche product to niche audiences through partnerships

42

Craig McGlynn, Managing Director and Executive Vice President of Agency at Perform[cb], on the benefits of running an affiliate program alongside an agency

43

Courtney Spritzer, CEO and Co-Founder of Socialfly, on the ABCs of influencer marketing

44

Patrick McKenna, Partner and CEO at DMi Partners, on building successful partnerships with affiliates, commerce content partners and creators

45

Madi B Webb, Content Creator, on building a massive social media following and what not to do as a brand working with creators

46

Scott Brinker, VP of the Platform Ecosystem at HubSpot, on finding partnerships organically, nurturing the tech community, and delivering results that benefit everyone

47

Patricia Marange, Head of Affiliate Marketing and Performance Partnerships at Group M, on the unlimited potential of affiliate marketing

48

Todd Crawford, Co-Founder and Vice President, Strategic Initiatives, impact.com, on what to consider when developing a partnership strategy

49

Brad Hoos, CEO of The Outloud Group, on what’s trending in influencer marketing

50

Tiara Rea-Palmer, Director of Partnerships at CouponFollow, on Increasing Customer Loyalty Through Coupon Power

51

Wade Tonkin, Director, Global Affiliate Marketing, Fanatics, on secrets of the affiliate world

52

Becca Bahrke, the CEO of Illuminate Social, on all things influencer marketing

53

Kendal Clarke, Chief Commerce Officer at VerticalScope, on building effective teams, affiliate marketing and engaging consumers on the buyer journey

54

Brooke Cullison, Senior Acquisition Manager at Liquid IV, on taking your partnerships and customer acquisition to the next level

55

Angel Djambazov, Co-founder and Business Development at Lab6 Media, on the value of personalized relationships with partners, scaling up, and avoiding a one-size-fits-all approach

56

Tye DeGrange, CEO and Principal Growth Marketer at Round Barn Labs, on conversion rate optimization, the importance of agility, and why growth is never done

57

Elisa Charbonnel, Director of Paid Media at Disney Streaming, on how to pivot partnerships in turbulent times

58

Julia Linehan, Founder and Managing Director at The Digital Voice PR Agency Ltd. and Head of PR and Impact at Bloom UK on getting back to in-person events, ad fraud, and the upward momentum of partnerships

59

Robert Glazer, Founder and Board Chair at Acceleration Partners, on the challenges of inflation and becoming a great leader

60

Siara Nazir, Head of Digital Marketing at Autodesk, on leveraging B2B partnerships and digitally transforming a brand

61

Zak Bretherton, AVP of Marketing at PennyMac Loan Services, on the importance of attribution and validation through social proof

62

Josh Knopman, Director of Growth & Digital Product at Caraway, on perfecting your partner mix and sweating the details

63

Anna Samkova, Group General Manager for Digital at The PAS Group Limited, on constantly learning and becoming the center of excellence

64

Aliza Licht, Founder & President of Leave Your Mark, on the explosive rise of the creator economy

65

Adam Weiss, Principal Consultant at Weiss Digital Consulting, on keeping up with the industry and the power of content

66

Fred Ehle, Former VP and Head of Product Marketing at Jockey, on changes in marketing behavior and brand authenticity

67

Heidi Solchenberger, Sr Manager of Affiliate Marketing & Partnerships at Foot Locker, on personalization and how to reach your target customer

68

Richard Lane, UK Lead of eBay Partner Network, on ensuring value and relevancy through partnerships

69

Melissa Feemster, Co-Founder of Team Bespoke, on how to survive the holiday season

70

Steffen Daleng, CMO of Booktopia, on building a brand consumers love

71

Michael McNerney, Publisher at Martech Record, on the big shifts in the affiliate industry

72

Nilla Ali, SVP Commerce at Buzzfeed, and Bryce Widelitz, Former Sr Director of Commerce at CNN, on the evolution of commerce content