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All Episodes

Unknown to Known presented by (ON CAM) Ready — 100 episodes

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Title
1

Why Your Halloween Candy Costs More, and How to Turn It Into a Media Moment

2

Two Weeks to the US Midterm Election: How TV News Needs Experts Who Aren’t Pundits

3

Katie Zacharia is Out After Five Days: What the Press Secretary Story Teaches Every Expert

4

After the Hurricane, the Scammers Arrive. Here’s How Experts Can Help

5

Before the COLA Number Drops: How to Prepare Like a Producer #news

6

Apple’s “Welcome Home” Event Is Today: Prepare Your Expert Take #news

7

Pentagon Plans Execution Livestream: What Experts Should Explain #news

8

How to Become Known for Your Expertise | Dr. Jacob Santhouse’s Dyslexia Platform

9

The Food Safety Story Experts Should Be Explaining | News to Use

10

"I AM JANE DOE" - How Experts Can Add Context to the Cornell Story

11

SONY MUSIC - Experts Need a Plan Before AI Copies Them

12

YouTube Is Going All-In on AI. Here’s What Experts Should Do Next

13

How to Build a Series That Doesn't Run Out of Ideas

14

How Experts Can Use the Trump-Xi Meeting Without Getting Political

15

How Experts Can Turn Meta Connect Into Timely Content

16

Are You Missing Out on Climate Week? Build Authority NOW

17

How Experts Can Use Alzheimer’s Blood-Test News to Build Authority

18

Big Brother Created Influencers Before the Creator Economy: Here's Your Angle

19

NASA Crew-12 Is Coming Home: Find Your Expert Angle Before the News Breaks

20

AI Could Kill Humanity? Why Tech Leaders Want a Slowdown: Here's Your Angle

21

How To Use The News: Why MS NOW Wants Members, Not Just Viewers

22

From CNN to Her Own Podcast: Becoming Known in a Niche

23

Should Content Creators Follow Journalism’s Ethics Rules?

24

Why In-Person Events Still Matter for Building Your Brand

25

Literacy Means More Than Reading: The Content Angles Experts Can Use

26

Your Job Title Is Not Your Authority: A Labor Day Lesson for Experts

27

How Health Professionals Can Actually Win on Social Media

28

US Open’s $108M Payout: 3 Content Angles Experts Can Own

29

Labor Day Sales: The Content Opportunity Experts Are Missing

30

AI in Schools: 3 Content Angles Experts Can Own

31

Behind the Scenes: How a NewsNation Correspondent Builds Her Own Audience

32

Meta’s Lawsuits: 3 Ways Experts Can Turn Headlines Into Authority

33

How Experts Can Use Political Headlines to Build Authority Without Taking Sides

34

Building Authority vs. The 'Hot Take': Expert Media Strategy Explained

35

YouTube’s New View Count: Why More Views Don’t Mean More Clients

36

Tupac Murder Trial: 3 Angles Experts Can Own

37

Can Your Content Be Trusted? Apple’s New Approach to Proving What’s Real

38

Why the ASU Creator Degree is the Ultimate Authority Play for Experts

39

YouTube Just Handed Experts a Media Pitch. Here's How to Use It.

40

Change is Here | New Podcast Plan

41

She Recorded 41 Episodes Before Launching Her Podcast

42

The Pitch That Finally Landed Her Simon & Schuster Deal

43

Why This Financial Journalist Walked Away From TV

44

The Secret to Landing a Traditional Book Deal (It's Not What You Think)

45

She Had No PR Person. Then Oprah, Wall Street Journal, and USA Today All Called.

46

They May Forget Your Name — But They'll Remember Your Color: Building a Visual Speaker Brand

47

Why Professionals Need a Podcast: Top Ranked Podcast Host on Building Authority & Attracting Clients

48

A Literary Agent Tells All: How to Build Your Platform, Land a Book Deal & Why AI Will Get You Rejected

49

Brand Identity Crisis: How to Fix Your Personal Brand Before It Costs You

50

YouTube Growth, Thumbnails, Monetization & More — Steven Robles Breaks It All Down

51

From TikTok to NBC & Good Morning America: How Grayson Smith Got Noticed by Traditional Media

52

He'd Never Anchored National TV Before. Until He Had No Choice

53

What a Fox News War Correspondent Learned About Finding Your Voice on Camera

54

From Audio to Authority: How Podcasters Win on YouTube | UTK

55

Why Most YouTube Channels Fail (And How to Build One That Lasts) | UTK

56

From Grief to Hope: Dr. Betsy Guerra on Faith, Loss, and Rising After Tragedy

57

From Unknown to CNN: Dr. Lina AbiRafeh on Credibility, Courage, and Becoming a Trusted Expert

58

How Showing Up on Social Media Led to Inside Edition | Shannon McKinstrie | UTK

59

How NBC’s Danny Cevallos Built a TV Career Without a Big Name | Unknown to Known

60

How the Future of New Media is Evolving & the Power of Podcasting | TV's Carol Costello |Unknown to Known

61

How to FINALLY Write Your Book in 2026 with Ghostwriter Amelia Forczak | Unknown to Known (Bonus)

62

How to Write a Book in 2026 (That Builds Your Brand in 2027) | Unknown to Known

63

How to Option a Book into a Film with Director, Producer, Writer Cas Sigers | Unknown to Known

64

How to Become a High-Demand Podcast Guest (w/ Alex Sanfilippo, Founder of PodMatch) | Unknown to Known

65

How Owning Your Story Can Be the Answer to Gaining True Growth | Unknown to Known

66

The Creator Burnout Crisis Nobody Is Addressing | TV's Shira Lazar | Unknown to Known

67

How to Become a Reliable Source in the Algorithm Era | Sara Fischer (Axios & CNN) | Unknown to Known

68

The YouTube Strategy That Built a 6-Figure Creator Business | Latasha James

69

Why Your Story Is Your Superpower | Success Coach Douglas James | Unknown to Known

70

How Failing Can Help You Succeed with a Top YouTube Producer | Unknown to Known

71

How to Grow on YouTube with Flipping Gorgeous Creator | Unknown to Known

72

#1 Reason People Don't Trust You And How To Fix It | Victoria Churchill | Unknown to Known

73

Amanda Brooke: How I Became a TikTok Star in Just One Year | Unknown to Known

74

What If Setbacks Could Make You Stronger? | Author John Ulsh | Unknown to Known

75

Alisyn Camerota on Life After CNN & Staying Sane in a Noisy World | Unknown to Known

76

How I Became an Award-Winning Creator This Year | Unknown to Known

77

You Won't Believe How TV News is Finding NEW Voices in 2025 | Unknown to Known

78

How to Build a Media Presence from Scratch | TV Producer’s Playbook | Unknown to Known

79

How to Master Being an Expert in Your Niche | TV's Melissa Mahtani | Unknown to Known

80

How to Build Confidence & Take Control of Your Money | TV's Alison Kosik | Unknown to Known

81

How to Juggle Two Careers On-Camera with Author Allison Bettes | Unknown to Known

82

Why You Need to Start Showing Up Now

83

Unlock Branding Success Online with Photographer Carley Storm

84

How to Pose for Photos, at Red Carpet Events, & for your own Social Media

85

How to Start a Video Podcast with Rob Greenlee and Jamie Maglietta

86

BONUS: Cultivating Wisdom Founder on The Power of Passion & Authenticity On-Camera in a Digital Age

87

Nina Jankowicz on Disinformation, Fox, and Being a Woman Online

88

Getting Interview Ready: Insights from a Television News Veteran & Riverside.fm Community Manager

89

How to Sell While You Sleep with Author & Industry Expert | Krissy Chin

90

Parenting, Press & Pivots: A Former CNN Insider’s Journey to Author | Nesta Lumpkin

91

TV Agent Tips: Standing Out in Interviews & On Screen | Kenicia Cross

92

From CNN to Center Stage: Mastering Your On-Camera Presence | Nadia Bilchik

93

Fox News to Firm Founder: Proven Strategies for Media Wins

94

The Truth About Being a TV Guest: How to Prepare and Survive the Spotlight. (ON CAM) Ready Teaser

95

You Look Like Me: Louise McLoughlin on Building a Story That Lasts

96

From BBC to Booked: Insider Secrets to Pitching the Press

97

Busting the Myths: What CNN Guest Bookers Really Look For

98

Finance Meets Film: Using Humor to Master the Spotlight

99

DC Newsroom to TEDx Spotlight: Media Lessons for Experts

100

From CNN to Social Media: Pro Content Tips That Work