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Ad Age Marketer's Brief, 409 episodes. Page 1 of 5.

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1

When to shift budget from performance to brand, with Ruggable's CMO

2

Don't kill a working campaign, evolve it, with Dr Pepper's CMO

3

Is a content series worth the bet? Ask 3 questions first, with Chicago Cubs head of marketing

4

Ditch limited-time offers and take bigger creative swings, with Chili's VP of marketing

5

How marketers should approach an IPO, with Navan's CMO

6

Market AI to people, not committees, with SAP's global CMO

7

Fewer media dollars, bigger rivals: how to compete, with Firehouse Subs CMO

8

Why Ally Financial combined tech, PR and marketing under one leader—and how it enables new speed to market

9

Coterie's playbook for growing a mid-size brand without losing its edge, with marketing VP Lindsey Kling

10

How one marketer now owns CX, creative and growth, with SharkNinja's brand chief

11

This packaging switch tripled sales velocity, with Saint James Co-Founder

12

Why marketers chase active demand and miss the passive majority, with Indeed's CMO

13

Turning consumer signals into campaigns that work, with Kayak's senior VP of brand marketing

14

Meet the Calvin Klein CMO using 'entertainment mentality' to turn culturally resonant campaigns into sales gains

15

Lessons from America's Hottest Brands

16

The key to making sports partnerships pay off, with PepsiCo's Jonnie Cahill

17

Why data, not AI, is driving local travel marketing decisions, with Vrbo's VP of marketing

18

Why retailers should sell experiences, not products, with Macy's CMO

19

What brands are missing in sports sponsorship, with Just Women's Sports Founder

20

From instinct to evidence: Solving marketing's growth paradox

21

CMOs on CMOs: Hippo and Solo Stove on AI and grassroots marketing tactics

22

How the Cadillac F1 team is racing to define its brand and fan strategy

23

Evolving a media network to meet growing advertiser demands with Marriott's Chris Norton

24

How agentic AI is reinventing brand customer experience, with Adobe's CMO

25

Why Cannes awards and creativity still matter for CMOs, with Unilever's top marketer

26

Capitalizing on the women's sports boom with NWSL CMO Rachel Epstein

27

Using brand partnerships to market to younger audiences with Netflix VP of global marketing

28

How to go from product-first to culture-led marketing, with Samsonite's VP of marketing

29

Creating value marketing that stands out, with Domino's CMO

30

From impressions to impact: rethinking advertising at scale

31

How to maintain loyalty when consumer needs change with Unilever's Axe leader

32

How David's Bridal applied the power of AI to wedding planning and dress shopping

33

Why Suave is leaning into comedy and social content to drive Gen Z growth

34

Turning brand youth into a strength in a luxury category dominated by legacy players, with the CMO of Genesis Motor America.

35

Refreshing a heritage brand for the AI era with Consumer Reports CMO

36

How LinkedIn is preparing for the future of work and AI disruption, with CMO Jessica Jensen

37

Inside SkyPop's playbook for marketing protein soda to everyday consumers

38

Inside Crunch Fitness' challenger-brand playbook in the GLP-1-era, with CMO Chad Waetzig

39

How AI is reshaping TV advertising, with MNTN's Mark Douglas

40

How brands can revitalize stale marketing, with Columbia Sportswear's Matt Sutton

41

Inside Gatorade's high-stakes brand reinvention

42

How American brands can win European audiences on TikTok

43

Reinventing heritage products to appeal to Gen Z with New Balance CMO

44

Why retail media's next era is about relevance, not reach

45

How CMOs can maintain relevance, with Chime's Vineet Mehra

46

How Outlaw is using marketing and price to disrupt legacy beer brands

47

Life360 CMO on building brand trust through bold creative

48

Evidence-based marketing—why reach matters more than loyalty, with Byron Sharp

49

Creating better client-agency relationships

50

From insight to impact: How Octagon helps brands win in the sports and entertainment economy

51

How to do travel marketing that stands out with Tourism Australia CMO

52

CMOs, social media and why AI isn't everything with VaynerX's Avery Akkineni

53

How LocalX is advancing the local ad-buying ecosystem with its unified data platform

54

Bridging the AI-human gap with Stitch Fix CMO

55

Tips on building a beauty brand with former Walgreens CMO

56

Sam's Club new CMO on holidays, Chris Pratt and arriving right after an agency review

57

Horror marketing 101 with Blumhouse CMO Karen Barragan

58

How brands can become emotionally resonant while adapting to new Gen Z behaviors, with Early Warning Services CMO Andrea Gilman

59

iRobot CMO on turnaround, 'Shark Tank' secrets, AI and that old Will Smith movie

60

Digital advertising best practices with Meta CMO Alex Schultz

61

How Spectrum Reach is redefining CTV advertising through show-level transparency

62

How to balance consistency and agility, with Heaven Hill CMO Matt Blevins

63

Why brands should partner with unexpected creators and vocal critics, with Blizzard Entertainment CMO Monica Austin

64

AI search ads 101—everything marketers need to know, with Asa Hiken

65

The power of experiential marketing - Grillo's CMO Mark Luker on the brand's month-long store pop-up

66

Inside agency hold co power dynamics, with Ewan Larkin

67

Advice on being an NFL sponsor, with the CMO of Little Caesars

68

Firing your ad agency? Try marriage counseling first, with Lindsay Rittenhouse

69

Using unconventional media strategies and learning from virality, with Manscaped CMO Marcelo Kertesz

70

Cracker Barrel, American Eagle and surviving social uproar, with Erika Wheless and Gillian Follett

71

How to create loyal Gen Z connections, with Hinge CMO

72

How to create loyal Gen Z connections, with Hinge CMO

73

How CVS Media Exchange connects health-focused shoppers with the right brands

74

2025 marketing trends: AI, experiential and Walton Goggins, with Tim Nudd

75

LA28 playbook—Olympics marketing strategy, AI and Dungeons & Dragons, with Honda's Ed Beadle

76

Avocados from Mexico CEO on the history of the brand jingle and focusing on football

77

How Cash App finds the right talent for its short films—including a Timothée Chalamet campaign

78

Behind the playful branding and charitable spirit of Montucky Cold Snacks

79

How drug safety brand Overdrive Defense is marketing itself

80

Why Savage X Fenty is focused on 'bold inclusivity' when others are pulling back

81

Mars Global CMO on global flavors and faster meals

82

Why the transaction moment is the new frontline for performance marketing

83

Nissan's marketing challenge

84

Why Instacart's new 90s nostalgia campaign is resonating and what's ahead

85

Snap's new CMO on building a better ad platform

86

Marketing job market trends

87

How Maesa Beauty builds beauty and wellness brands

88

How Surfside is riding the vodka tea wave

89

How phone company Nothing relies on viral moments and earned media to build its brand

90

How Xochitl tortilla chips plan to grow brand awareness

91

Roblox's CMO on how the platform targets gamers, creators, developers and brands—all at once

92

How Roundel is leading retail media 3.0 with data, scale and shopper trust

93

From Method to Dropps, Dorward looks to repeat success

94

How Rowan grew from piercing ears at Target to operating its own shops

95

How Nordstrom's retail media network has evolved and what's next

96

What's next for Athletic Brewing

97

How footwear brand HeyDude is using parent Crocs marketing playbook

98

Volkswagen and Saturday Night Live

99

How Samsung is using creators to develop AI smartphone features

100

Inside the marketing playbook of Major League Soccer