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Ad Age Marketer's Brief, 409 episodes. Page 2 of 5.

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101

Behind the rise of 7 Brew coffee chain

102

How the Anaheim Ducks' rebrand is winning on the ice

103

How Verizon approaches Super Bowl marketing

104

How Eli Lilly is approaching GLP-1 marketing and what's next

105

Why Anthropologie is starting its ad campaigns earlier than ever

106

Kimberly-Clark's John Starkey on Kleenex's 100th anniversary

107

How DTC brand Rothy's uses its community as a focus group

108

How Mint Mobile is trying to maintain challenger appeal after T-Mobile acquisition

109

How marketers responded to 2024's biggest social trends

110

What marketers need to know about branding AI tools effectively

111

How the NAACP is renewing support for racial justice

112

Poshmark's CMO on recent seller backlash and live shopping

113

How Alloy Women's Health is removing stigmas around menopause

114

How focusing on the movable middles fuels short-term growth and long-term sustainability

115

How Puma's new senior VP of marketing is building the brand

116

Getting the most from your ad agency

117

Sports uniform sponsorship—what brands should know with Jason Miller, head of partnerships for Excel Sports Management

118

How Trustpilot's TrustScore builds consumer confidence and drives brand growth

119

Gen Alpha's 'Coolest Brands' and how marketers can join the list

120

Behind the creation of Hi-Chew's first mascot

121

How Bose is marketing its new clip-on headphones

122

How Albertsons uses customer insights to deliver fresh marketing

123

How Klarna is using AI to cut marketing and agency costs

124

How Hendrick's, Milagro, Balvenie and other premium spirits brands are navigating the post-COVID correction

125

How Celsius is building a resilient brand in the volatile energy space

126

Behind Potbelly's limited-time offer strategy

127

Why Athleta's 'Power of She' still resonates and what's next for Gap-owned brand

128

How GoGo Squeez learned it had Gen Z and millennial fans

129

How Ben & Jerry's is thinking about activism post Unilever spin-off

130

Reckitt's Fabrice Beaulieu on how the company is using AI

131

Nissan's top marketer on making the car the star

132

Inside Scrub Daddy's TikTok collaborations

133

Behind Jomboy Media's creator-led sports platform

134

Why Milani Cosmetics is leaning into women's sports

135

Behind PNC Bank's new 'Brilliantly Boring' brand campaign, its first with AOR Arnold

136

How Gopuff is leaning into instant commerce with new marketing and offerings

137

How Ford is finding new audiences

138

Inside Piece of Cake moving company's influencer marketing strategy

139

How Mercedes is adapting to the EV slowdown

140

Inside Pepsi's food-focused marketing

141

Behind Pabst's embrace of 'alternative' marketing

142

How Vuori's new CMO plans to build the brand

143

How eBay is using AI to recommend products and improve creative

144

How Opill is marketing the first over-the-counter birth control pill

145

How Smucker is adjusting its media mix to reach Gen Z

146

How Babylist grew from a baby registry site to a $400 million media and commerce business

147

Inside the Thomson Reuters rebrand with CMO David Carrel

148

How Bubble Skincare uses branding to court Gen Z and Gen Alpha shoppers

149

How Craig Dubitsky and Robert Downey Jr. teamed up to take on Big Coffee

150

Why Zappos remains customer-centric after 25 years

151

How to make first-party data work for your brand, presented by Vericast

152

VAB's Sean Cunningham on what marketers should know about media

153

How Dunkin's Super Bowl spot came together

154

Choice Hotels CMO on travel trends, branding and a new campaign with Keegan-Michael Key

155

How trendy jeweler Kendra Scott is courting Gen Z and Gen Alpha

156

Why Visa is hitching a ride with Formula 1

157

Why Merrell and Saucony are taking more creative in-house

158

Ad targeting and climate change

159

Dr. Squatch's John Ludeke on bringing humor to men's grooming

160

Behind Jonathan Mildenhall's Rocket marketing agenda—and why the company is sitting out the Super Bowl

161

How Juliet Wine is making boxed wine more upscale

162

How GoDaddy is helping entrepreneurs go digital

163

2023 Marketers of the Year

164

How True Religion is marketing its Gen Z comeback

165

How Listerine fights inequities and finds opportunities

166

Tubi's strategy for maintaining Super Bowl momentum

E
167

Inside beverage brand Recess's new marketing and distribution strategy

168

Formula 1 comes to Vegas—how brands can capitalize

169

Behind Victoria's Secret's rebrand and what comes next

170

How Southwest Airlines plans to restore consumer confidence this holiday season

171

Reckitt CMO on delivering performance, brand loyalty and diversity

172

From Taylor Swift to Toy Story, how the NFL is shedding its stodgy image

173

Fender Music's Evan Jones on growing an already iconic brand

174

Inside Susan Alexandra's recent brand partnerships

175

Reddit's Roxy Young comments on Wall Street Bets, her new community role, and pasta

176

Why Fossil is using New York Fashion Week to reintroduce its brand to new customers

177

Sam's Club's Austin Leonard on future of retail media

178

Why brands should be thinking about accessibility

179

Why Jolie is marketing shower heads as beauty products

180

How Malibu is turning summer from a season to a mindset

181

Behind Paw Patrol's enduring appeal and upcoming movie

182

Stellantis agency and creative strategy

183

How US Bank is tackling language barriers in finance

184

How Portillo's markets Chicago hot dogs outside the Windy City

185

Lessons from 'Barbie' buzz and what the attention means for Mattel

186

Behind the marketing of Starry

187

Away's new CMO on TV strategy, travel trends and Pride Month

188

How Papa Johns targeted Gen Z with its new papadia

189

Why Toms Shoes is committed to mental health and LGBTQ+ support

190

How Light and Fit celebrated flavor and cravings in new rebrand

191

How Geico is growing its brand with better targeting, media and messaging

192

Why Verizon created its Verizon Value organization

193

Why American Girl is using 90s nostalgia and collaborating with Jeni's Splendid Ice Creams

194

How Volvo is putting women in the driver's seat

195

Why ADT is marketing its Google partnership and what comes next

196

How Tillamook became a national brand

197

How e.l.f. Beauty's Super Bowl spot with Jennifer Coolidge boosted the brand

198

Dove CMO on making purpose work and avoiding AI hype

199

How Church & Dwight drops the hammer on growth

200

Why Acrisure introduced itself behind sports arena naming rights