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All Episodes

AdExchanger — 100 episodes

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Title
1

What Frogs And Socks Can Teach Us About AI Implementation

2

Making AI Pay Its Way, With Cloudflare

3

Value Over Volume, With NYT's Courtney Glaze

4

Want AI Agents That Work? You've Gotta Do The 'Unsexy' Stuff First

5

Creator Marketing Is Growing Up

6

Information Quality Is What Wins In The AI Era

7

I've Tried Everything But AdTech Therapy

8

Cracking The In-Store Attribution Code In Influencer Marketing

9

Programmatic Gets An Agentic Brain

10

Google's Mass Arbitration Problem

11

Murder Your Thirst And Measure Everything

12

'Models Built For Me'

13

The Hardest KPI In Advertising

14

Forget The Shiny Objects And Focus On Fundamentals

15

Convincing Cat Parents To Buy A $600 Litter Box

16

Reckitt's Digital Reckoning

17

Reddit Is Training The Robots

18

Rethinking Vitamin Marketing, With Barrière

19

California Regulatin'

20

The Gwyneth Effect, Measured

21

Don't Take Customers At Face Value

22

How 'Wrapped' Insights Become Audience Segments

23

Influencer Marketing Grows

24

Zoom's Next Act

25

Manscaped's Whole‑Body Media Strategy

26

Ready, Set, Upfront

27

AI Is The New Ad Space

28

Betterment's 'Anti‑Marketing' Machine

29

Who Needs 'Corrosive Intermediaries' Anyway?

30

Why Scripps Is All In On Women's Sports

31

Sussing Out 'Performance TV'

32

Perion Is So Over The AI Hype Cycle

33

Healthy Growth In The Age Of AI

34

What Marketers Miss When Their Data Isn't Inclusive

35

From Avoiding Bad Ads To Demanding ROI

36

Freestar's CEO On Why Ad Tech Transparency Is A Boon For Struggling Publishers

37

In Platforms We Trust?

38

The True Meaning Of Holistic Media, With Carat's Carrie Drinkwater

39

AI Won't Shop For You – Yet

40

Sizing Up Success Metrics, With The CMO Of True Religion

41

Turning Snark Into Strategy, With The Onion

42

Channel Surfing The Future, With NBCU

43

The Brand Safety Balancing Act

44

Breaking The Snap Stereotypes

45

AI That's Generative, Not Generic

46

Why The Economist Is An AI Outlier

47

From Hype To Hyperscale In AI

48

Making Your Brand Matter To The Models

49

It's Game Over For Outdated Gamer Stereotypes

50

Retail's AI Moment Is (Almost) Here

51

The Legal Analyst In Google's Corner

52

Why Medium Said No To Easy Ad Money

53

Why CFOs Overlook Marketing's True Impact

54

The Business Case For Carbon Cuts

55

Why Media Quality Should Be The Center Of Attention

56

The Economist's POV On Remedies For Google's Ad Tech Monopoly

57

Marketing In The Age Of AI Answers

58

Shifting Gears, With The CMO Of Genesis Motor America

59

Measuring The Unmeasurable, With HyphaMetrics Founder Joanna Drews

60

Addressing Addressability, With ID5 CEO Mathieu Roche

61

ROAS? Nah. The Home Depot's All About ROMO

62

The Science (And Art) Of Scaling Native Ads

63

HouseFresh Clears The Air On Google's Changing Search Experience

64

AI In Ads – And Ads In AI

65

Making Sense of DSP-SSP Convergence

66

When AI Meets Media Quality

67

There's No Such Thing As An Attribution Easy Button

68

Inside the Stack: Creative Strategies for Holiday Retail Success with TripleLift's CMO Meredith Brace

69

Rockerbox's Attribution Journey

70

Introducing The Wedding Tech Stack

71

Spilling The Rosé In Cannes, With TikTok's Monetization Chief

72

The Indy Innovates With AI

73

The Next Level Of Niche, With Puck's New CRO

74

Inside the Stack: What's Next In Retail Media, with TripleLift CRO Ed Dinichert

75

Maybe Nielsen Is The Alternative Currency

76

Context(ual) Switching, With Viant CEO Tim Vanderhook

77

Can LinkedIn Become A B2B Streaming Hub?

78

The Force Of Data Gravity, With Snowflake

79

The Behavioral Economist's POV On Marketing Measurement

80

The Outcomes Era Is Dead. Long Live The Quality Era

81

How Ecommerce Brands Are Finding Customers During A Tempest Of Headwinds

82

Straight Talk With Mediaocean CEO Bill Wise

83

AI Isn't Something To Fear – Or Rush Into

84

'Real-Time Creativity,' With Brandtech CEO David Jones

85

Bob Lord Is A Holdco Skeptic

86

Rob Wilk Is All Charged Up About Yahoo's O&O

87

Teads On The Brain

88

What It Means To Measure 'True ROI'

89

How Publishers Can Place Safe Bets In A Rigged Programmatic Game

90

The Power Of Creative Data

91

Measurement Real Talk, With INCRMNTAL's Maor Sadra

92

Brands, It's Time To Test Those Alt IDs

93

What The World Looks Like To Smaller Agencies

94

A Standard-Bearer For Standards

95

Speaking Of Growth, With Duolingo's CMO

96

Frank Predictions For 2025

97

Breaking Away From Low-Quality Data

98

On The Verge Of Convergence

99

For Incrementality Testing, It's One Step At A Time

100

The Crusade Against Principal-Based Buying