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All Episodes

AdExchanger — 102 episodes

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Title
1

Zoom's Next Act

2

Manscaped's Whole‑Body Media Strategy

3

Betterment's 'Anti‑Marketing' Machine

4

Who Needs 'Corrosive Intermediaries' Anyway?

5

Why Scripps Is All In On Women's Sports

6

Sussing Out 'Performance TV'

7

Perion Is So Over The AI Hype Cycle

8

Healthy Growth In The Age Of AI

9

What Marketers Miss When Their Data Isn't Inclusive

10

From Avoiding Bad Ads To Demanding ROI

11

Freestar's CEO On Why Ad Tech Transparency Is A Boon For Struggling Publishers

12

In Platforms We Trust?

13

The True Meaning Of Holistic Media, With Carat's Carrie Drinkwater

14

AI Won't Shop For You – Yet

15

Sizing Up Success Metrics, With The CMO Of True Religion

16

Turning Snark Into Strategy, With The Onion

17

Channel Surfing The Future, With NBCU

18

The Brand Safety Balancing Act

19

Breaking The Snap Stereotypes

20

AI That's Generative, Not Generic

21

Why The Economist Is An AI Outlier

22

From Hype To Hyperscale In AI

23

Making Your Brand Matter To The Models

24

It's Game Over For Outdated Gamer Stereotypes

25

Retail's AI Moment Is (Almost) Here

26

The Legal Analyst In Google's Corner

27

Why Medium Said No To Easy Ad Money

28

Why CFOs Overlook Marketing's True Impact

29

The Business Case For Carbon Cuts

30

Why Media Quality Should Be The Center Of Attention

31

The Economist's POV On Remedies For Google's Ad Tech Monopoly

32

Marketing In The Age Of AI Answers

33

Shifting Gears, With The CMO Of Genesis Motor America

34

Measuring The Unmeasurable, With HyphaMetrics Founder Joanna Drews

35

Addressing Addressability, With ID5 CEO Mathieu Roche

36

ROAS? Nah. The Home Depot's All About ROMO

37

The Science (And Art) Of Scaling Native Ads

38

HouseFresh Clears The Air On Google's Changing Search Experience

39

AI In Ads – And Ads In AI

40

Making Sense of DSP-SSP Convergence

41

When AI Meets Media Quality

42

There's No Such Thing As An Attribution Easy Button

43

Inside the Stack: Creative Strategies for Holiday Retail Success with TripleLift's CMO Meredith Brace

44

Rockerbox's Attribution Journey

45

Introducing The Wedding Tech Stack

46

Spilling The Rosé In Cannes, With TikTok's Monetization Chief

47

The Indy Innovates With AI

48

The Next Level Of Niche, With Puck's New CRO

49

Inside the Stack: What's Next In Retail Media, with TripleLift CRO Ed Dinichert

50

Maybe Nielsen Is The Alternative Currency

51

Context(ual) Switching, With Viant CEO Tim Vanderhook

52

Can LinkedIn Become A B2B Streaming Hub?

53

The Force Of Data Gravity, With Snowflake

54

The Behavioral Economist's POV On Marketing Measurement

55

The Outcomes Era Is Dead. Long Live The Quality Era

56

How Ecommerce Brands Are Finding Customers During A Tempest Of Headwinds

57

Straight Talk With Mediaocean CEO Bill Wise

58

AI Isn't Something To Fear – Or Rush Into

59

'Real-Time Creativity,' With Brandtech CEO David Jones

60

Bob Lord Is A Holdco Skeptic

61

Rob Wilk Is All Charged Up About Yahoo's O&O

62

Teads On The Brain

63

What It Means To Measure 'True ROI'

64

How Publishers Can Place Safe Bets In A Rigged Programmatic Game

65

The Power Of Creative Data

66

Measurement Real Talk, With INCRMNTAL's Maor Sadra

67

Brands, It's Time To Test Those Alt IDs

68

What The World Looks Like To Smaller Agencies

69

A Standard-Bearer For Standards

70

Speaking Of Growth, With Duolingo's CMO

71

Frank Predictions For 2025

72

Breaking Away From Low-Quality Data

73

On The Verge Of Convergence

74

For Incrementality Testing, It's One Step At A Time

75

The Crusade Against Principal-Based Buying

76

Insight Is A Man's Best Friend, With Mars Pet Nutrition

77

Talking (Antitrust) Turkey With DCN's Jason Kint

78

What's Next, With Nextdoor CEO Nirav Tolia

79

Wendy Clark Says, 'Do Your Homework'

80

The Case For Turning Google's Network Biz Into A Nonprofit

81

Talking Shop With Mike Ryan, The PMax Whisperer

82

Back To Marketing Basics, With Back Market's New CMO

83

Pitching Performance, With Pinterest's CRO

84

Context Vs. Cookies With Dotdash Meredith's D/Cipher Lead

85

Oracle Memories, With Omar Tawakol

86

Ari Paparo, On The Ground In Virginia

87

Adam Heimlich, Ad Tech Time Traveler

88

Talking Advanced Audiences With NBCU's Alison Levin

89

An AMA With Reddit's New VP Of Ad Product

90

Gopuff Goes In-House

91

Let's Live In A Data Democracy

92

Hyundai's New Marketing Direction

93

The Move Toward Better Measurement

94

The Skeptical Technologist

95

Three-Ply Vs. One-Ply Programmatic

96

Antitrust Soul Searching

97

Brand Safety Is Critical – But Don't Overdo It

98

Travelers Just Want To Spend

99

MediaMath (By Infillion) Rides Again

100

Measure Me This

101

Practical Ethics For Generative AI

102

The Case Against Last Click