Agency Blueprint cover art

All Episodes

Agency Blueprint — 214 episodes

#
Title
1

Season 21 | Ep 242 | Why Your Offer is Commoditized (And How to Fix It)

2

Season 21 | Ep 241 | Artful Intelligence - Brand Narratives Powered by AI with Park Howell

3

Season 21 | Ep 240 | The Hidden Cost of Saying Yes to the Wrong Clients

4

Season 21 | Ep 239 | The Difference Between AI Efficiency and AI Value with Jay DiPietro

5

Season 21 | Ep 238 | Why Most Agencies Misdiagnose Their Growth Problem

6

Season 20 | Ep 237 | Leads vs Sales Issue - Which lever does your agency need?

7

Season 20 | Ep 236 | Building Strategic Partnerships that Drive Revenue

8

Season 20 | Ep 235 | How DOT & Co. built a specialized agency that was built to be bought with Taylor McMaster

9

Season 20 | Ep 234 | The Art of Internal Feedback Loops

10

Season 20 | Ep 233 | How to Use Content as a Sales Tool

11

Season 20 | Ep 232 | Beyond the Hype: What AI Can (and Can’t) Do with Thanos Diacakis

12

Season 20 | Ep 231 | Relationship-Driven Growth: Building a Business Development Engine That Lasts with Dan Englander

13

Season 20 | Ep 230 | Why Clarity & Focus Beats Hustle

14

Season 20 | Ep 229 | Professional Services Automation and Agencies with Harv Nagra

15

Season 20 | Ep 228 | The Revenue Plateau: What to Do When Growth Stalls

16

Season 20 | Ep 227 | From Hourly to Outcomes: Packaging, Positioning, and Pricing That Scales with Jonathan Stark

17

Season 20 | Ep 226 | The Myth of Scaling Fast - Scalability vs Sustainable Growth

18

Season 19 | Ep 225 | How to Build Systems That Don’t Kill Creativity with Melissa Morris

19

Season 19 | Ep 224 | Agency Hospitality - Elevating Client Retention Beyond Deliverables

20

Season 19 | Ep 223 | Burnout is the Symptom, Energy Drain is the Problem

21

Season 19 | Ep 222 | The Challenges of the Agency Market & Generating vs Capturing Demand With Tudor Dumitrescu

22

Season 19 | Ep 221 | The Hidden Costs of Manual Work in Your Agency and in Your Life

23

Season 19 | Ep 220 | How to Make AI Your Best Referral Source with Tom Schwab

24

Season 19 | Ep 219 | Most Agency Owners Overhire and Overdeliver

25

Season 19 | Ep 218 | Diagnose Before You Scale - The 3 Pillars and the Real Problems with Nick Avaria

26

Season 19 | Ep 217 | Radical Candor & Toxic Positivity

27

Season 19 | Ep 216 | AI Products with George Swetiltz

28

Season 19 | Ep 215 | AI Frontier - What’s Hype, What’s Real, What Matters

29

Season 19 | Ep 214 | Embracing Irrationality: Progress Over Perfection in Building the Premier Agency with Ben Gaddis

30

Season 18 | Ep 213 | The “Second Bite" with Todd Taskey

31

Season 18 | Ep 212 | The Role of Storytelling in Winning New Business

32

Season 18 | Ep 211 | Budgeting for Growth – How to Invest in the Right Areas

33

Season 18 | Ep 210 | The Future of Agencies: Flexibility, Community, and Collaboration with Danielle Dufresne

34

Season 18 | Ep 209 | Profit-First Thinking – What It Means for Agencies

35

Season 18 | Ep 208 | Surprise and Delight – Elevating Client Retention Beyond Deliverables

36

Season 18 | Ep 207 | Business with True Alignment with James Brown

37

Season 18 | Ep 206 | Positioning Your Agency as the Obvious Choice

38

Season 18 | Ep 205 | From Cold Outreach to Warm Relationships – The Authentic Approach

39

Season 18 | Ep 204 | Making Strategy Sellable: How Agencies Can Build, Communicate, and Deliver Better Strategy Work with Anastassia Laskey

40

Season 18 | Ep 203 | Building a Simple but Effective Sales Playbook

41

Season 18 | Ep 202 | Decision Fatigue – How to Make Better Choices Faster

42

Season 17 | Ep 201 | Hiring Before You’re Ready: When It’s the Right Risk

43

Season 17 | Ep 200 | From Chasing to Choosing: Building a Pipeline of Right-Fit Clients

44

Season 17 | Ep 199 | How to Keep Your Team Bought In Without Burning Them Out

45

Season 17 | Ep 198 | Train Once, Never Again: Building a Self-Sustaining Onboarding Process

46

Season 17 | Ep 197 | Fear vs Numbers with Bill Coletti

47

Season 17 | Ep 196 | CEO Habits: Daily Practices that Keep You in Control

48

Season 17 | Ep 195 | Revenue Is Not a Win: Why You Should Care More About Cash Flow

49

Season 17 | Ep 194 | Non-Linear Agency Growth with Taylor Frame

50

Season 17 | Ep 193 | The Owner Bottleneck: How to Remove Yourself from Day-to-Day Chaos

51

Season 17 | Ep 192 | The Power of Saying No: Redefining Success for Your Agency

52

Season 17 | Ep 191 | Print Advertising for Agencies with Jessica Embree

53

Season 17 | Ep 190 | Agency Burnout is a Systems Problem

54

Season 16 | Ep 189 | Unlocking Growth Through Automation with William Christensen

55

Season 16 | Ep 188 | Boosting Agency Profit Margins Without Raising Rates

56

Season 16 | Ep 187 | The Science of High-Converting Proposals

57

Season 16 | Ep 186 | The Transparent Leader

58

Season 16 | Ep 185 | Success Shortcuts with TJ Slattery

59

Season 16 | Ep 184 | Results, Results, Results

60

Season 16 | Ep 183 | Team Incentive Structures

61

Season 16 | Ep 182 | Creative and Design Talent Hiring with Fletcher Wimbush

62

Season 16 | Ep 181 | Automation in Client Onboarding

63

Season 16 | Ep 180 | Your Freedom Through Setting Client Boundaries

64

Season 16 | Ep 179 | Rolling Projections with Dan DeGolier

65

Season 16 | Ep 178 | Selecting Your Marketing Channels

66

Season 15 | Ep 177 | How to Qualify Leads Quickly and Close Faster

67

Season 15 | Ep 176 | Agency Data Insights – Client Feedback Issues with Masud Hossain

68

Season 15 | Ep 175 | Developing Subscription-Based Strategy Only Models for Agency Services

69

Season 15 | Ep 174 | Agency Investment – The Dos and Don'ts with Calvin Wilder

70

Season 15 | Ep 173 | A Balanced Scorecard for Performance Measurement

71

Season 15 | Ep 172 | Implementing a Client Feedback Loops to Drive Continuous Improvement

72

Season 15 | Ep 171 | State of Industry and Prediction with Emily Cohen & Hunter Vargas

73

Season 15 | Ep 170 | Client Churn Indicators with Masud Hossain

74

Season 15 | Ep 169 | Building Resilience: Preparing Your Agency for Economic Downturns

75

Season 15 | Ep 168 | Mastering Omnichannel Marketing

76

Season 15 | Ep 167 | Harnessing the Power of Data Analytics for Client Success

77

Season 15 | Ep 166 | Developing a Comprehensive Client Onboarding Process

78

Season 14 | Ep 165 | Planning for 2025

79

Season 14 | Ep 164 | Building High-Performing Global Teams with Phillip Rivers

80

Season 14 | Ep 163 | Account Based Marketing

81

Season 14 | Ep 162 | Focusing Your Attention

82

Season 14 | Ep 161 | Organic Search in the Modern World with Greg Brooks

83

Season 14 | Ep 160 | Data Decision Making – Marketing (Part Two)

84

Season 14 | Ep 159 | Data Decision Making – Operations (Part One)

85

Season 14 | Ep 158 | Delegation for Reluctant Delegators with Ashlee Berghoff

86

Season 14 | Ep 157 | Selling Through Stories & Models

87

Season 14 | Ep 156 | Unifying Impact, Purpose, and Mission

88

Season 14 | Ep 155 | Managing Client Communication with Xenia Muntean

89

Season 14 | Ep 154 | Managing Pricing Sensitivity

90

Season 13 | Ep 153 | Modernizing the Marketing and Sales Funnels

91

Season 13 | Ep 152 | Revenue Concentration Risks & How to Diversify

92

Season 13 | Ep 151 | Personalized AI Adoption Strategies with Ana Santhosh

93

Season 13 | Ep 150 | Evaluating the Financial Health of Your Agency

94

Season 13 | Ep 149 | Building an Authentic Agency with Guillaume Wiatr

95

Season 13 | Ep 148 | Don't Settle for Less – Leverage Option C

96

Season 13 | Ep 147 | The Financial Risks in Creative Projects and How to Avoid Them

97

Season 13 | Ep 146 | Should the Goal Be to Sell Your Agency with Jonathan Baker

98

Season 13 | Ep 145 | Understanding Your Marketing Concentration

99

Season 13 | Ep 144 | The Client Retention Method

100

Season 13 | Ep 143 | Reducing Risk with Good Contract Drafting with Josh Barrett

101

Season 13 | Ep 142 | Leveraging Case Studies and Social Proof

102

Season 12 | Ep 141 | Mentoring Your Team

103

Season 12 | Ep 140 | Strong Women in Marketing with Carmen Reed-Gilkison

104

Season 12 | Ep 139 | Sales Touchpoints like a Pro

105

Season 12 | Ep 138 | Authenticity in Sales

106

Season 12 | Ep 137 | Making Your Agency Newsworthy with Amanda Proscia & Mickie Kennedy

107

Season 12 | Ep 136 | Your Worst Enemy

108

Season 12 | Ep 135 | From $1M to $5M in 24 Months

109

Season 12 | Ep 134 | Science of Decision-Making with Jon Morris

110

Season 12 | Ep 133 | Productizing Your Agency with Greg Hickman

111

Season 12 | Ep 132 | Managing Resources – Efficiency vs Effectiveness

112

Season 12 | Ep 131 | Agency Operational Excellence with Rob Sayles

113

Season 12 | Ep 130 | From 8 Figures to 6 and Back Again

114

Season 11 | Ep 129 | Your Lead Nurture System

115

Season 11 | Ep 128 | Brand Trademark Considerations with Fernando Dutra

116

Season 11 | Ep 127 | The Process Balance – When it is too much, too much

117

Season 11 | Ep 126 | Agency Proposals with Joe Ardeeser

118

Season 11 | Ep 125 | Team Cultural Impacts

119

Season 11 | Ep 124 | Your Freedom Through Automation

120

Season 11 | Ep 123 | The Best Agency Lead Generation Strategy with Claire Hutchings

121

Season 11 | Ep 122 | Your Hiring Strategy

122

Season 11 | Ep 121 | Branding Your Agency – How to Use Brand Archetypes to Forget the Competition with Kaye Putnam

123

Season 11 | Ep 120 | Growing Your Agency by 10-50% with 1 Meeting Framework

124

Season 11 | Ep 119 | Agency Authority Building for Scaling Lead Generation & Sales with Rusty Shelton

125

Season 11 | Ep 118 | Agency Profits – Managing a Budget Like a Pro

126

Season 10 | Ep 117 | Creative Process Check-In – The Launch Method

127

Season 10 | Ep 116 | Selling Your Art – Design Presentation Secrets

128

Season 10 | Ep 115 | Agency Project Management – Systemize Your Success

129

Season 10 | Ep 114 | Full-Service Agency Model with Inbound Back Office

130

Season 10 | Ep 113 | Leveraging Your Network – The Non-Sales Pitch

131

Season 10 | Ep 112 | Selling Value – Winning the Experience Game

132

Season 10 | Ep 111 | Confidence and Value – Your Agency's Best Sales Tactic

133

Season 10 | Ep 110 | Agency Sales Update – State of The Industry with Jody Sutter

134

Season 10 | Ep 109 | The Industry Migration - Agency of Record to Boutique

135

Season 9 | Ep 108 | Managing Operational Chaos

136

Season 9 | Ep 107 | Selling a Brand Identity Business with Jane Bayler

137

Season 9 | Ep 106 | Researching Your Market - Validating Your Offer

138

Season 9 | Ep 105 | Operational Creative Process with Juliana Marulanda

139

Season 9 | Ep 104 | Transitioning Clients: How to Make the Shift

140

Season 9 | Ep 103 | Strategic Referral Partnerships with Dave Plunkett

141

Season 9 | Ep 102 | Leveraging AI For Documentation with Juliana Marulanda

142

Season 9 | Ep 101 | Selling the Research Phase

143

Season 9 | Ep 100 | Team Member to Manager with Allyns Melendez

144

Season 9 | Ep 99 | Money vs Culture with Allyns Melendez

145

Season 9 | Ep 98 | How to Manage Demanding Clients

146

Season 9 | Ep 97 | Marcel Petitpas on Agency Pricing Models

147

Season 8 | Ep 96 | Low Hanging Fruit – Revenue in the Next 30 Days

148

Season 8 | Ep 95 | Finances and Agency Growth Management with Ryan Watson

149

Season 8 | Ep 94 | Client Coordination & Timely Projects

150

Season 8 | Ep 93 | Revenue Share For Agencies - True Alignment

151

Season 8 | Ep 92 | Challenges that Agencies Face at Different Stages of Growth with Phil Case

152

Season 8 | Ep 91 | Training High Performing Teams

153

Season 8 | Ep 90 | Email Copywriting - Assume Rapport

154

Season 8 | Ep 89 | Effective Delegation with Amanda Hamilton

155

Season 8 | Ep 88 | Scaling Sales In A Creative Agency

156

Season 8 | Ep 87 | Investing for Growth

157

Season 8 | Ep 86 | Agency Resourcing & Capacity Planning with Alyson Caffrey

158

Season 8 | Ep 85 | Elevate Your Linkedin Profile

159

Season 7 | Ep 84 | Your Differentiator - Stop Sounding The Same

160

Season 7 | Ep 83 | In Service Leader Agency Owner

161

Season 7 | Ep 82 | Simple and Sustainable Model with Crista Grasso

162

Season 7 | Ep 81 | Agency Complexity & Noise with Crista Grasso

163

Season 7 | Ep 80 | Creating Space to Take Time Off

164

Season 7 | Ep 79 | Creating Happy Long-Term Profitable Clients in 5 Easy Steps

165

Season 7 | Ep 78 | Borrowing an Audience to Get Leads

166

Season 7 | Ep 77 | Attract the Right Type of Clients to Your Creative Agency

167

Season 7 | Ep 76 | Agency Software Stack with Jamie Hawk

168

Season 7 | Ep 75 | Agency Pricing Models - Creative Flexibility & Retainers

169

Season 7 | Ep 74 | Agency Billing Models - Hourly vs Fixed Priced

170

Season 7 | Ep 73 | Agency Scale Method

171

Season 6 | Ep 72 | The Scaleup Mindset

172

Season 6 | Ep 71 | Transition From Agency Owner To CEO With Darren Ward

173

Season 6 | Ep 70 | Six Step Client Onboarding Process for Creative Agencies

174

Season 6 | Ep 69 | Simplifying Operations of Your Agency

175

Season 6 | Ep 68 | How to Find a High-Value Niche for A Creative Agency

176

Season 6 | Ep 67 | Setting Client Expectations for Long-Term Success

177

Season 6 | Ep 66 | Get Your Creative Team To Sell Too - With Darren Ward

178

Season 6 | Ep 65 | Scaling Lead Generation for Your Agency

179

Season 6 | Ep 64 | Structuring A Kickoff Call That Sets You Up for Success

180

Season 6 | Ep 63 | The Go-Giver Way - With Bob Burg

181

Season 6 | Ep 62 | The Simple Follow Up System For Creative Agencies

182

Season 6 | Ep 61 | Ingredients for Scaling a Creative Agency

183

Season 5 | Ep 60 | Referrals Without Asking with Stacey Brown Randall

184

Season 5 | Ep 59 | Becoming The Leader Your Creative Agency Deserves

185

Season 5 | Ep 58 | Get Targeted Publicity with Christine Haas

186

Season 5 | Ep 57 | Setting Client Boundaries, Mutually Beneficial Relationships

187

Season 5 | Ep 56 | Agency Packaging, Pricing & Positioning & Proposal with Ben

188

Season 5 | Ep 55 | Injecting Humor In Your Marketing To Stand Out

189

Season 5 | Ep 54 | How to Plant Your Flag of Authority with Erik Jensen

190

Season 5 | Ep 53 | Learning To Embrace the Plateaus

191

Season 5 | Ep 52 | Packing Strategy Services & Client Relationships with Jen

192

Season 5 | Ep 51 | Audience Research For Agencies with Rand Fishkin

193

Season 5 | Ep 50 | New Business Chaos with Jody Sutter

194

Season 5 | Ep 49 | Prioritization & Idle Time

195

Season 4 | Ep 48 | Service Productizing

196

Season 4 | Ep 47 | Client Management & Proposals

197

Season 4 | Ep 46 | Your Superpower

198

Season 4 | Ep 45 | Estimating with Marcel Petitpas

199

Season 4 | Ep 44 | You Have The Time

200

Season 4 | Ep 43 | Leads & Energy

201

Season 4 | Ep 42 | Stop Overworking Yourself - Work - Life - Balance

202

Season 4 | Ep 41 | Recruiting & Talent Retention with Megan Kuethen

203

Season 4 | Ep 40 | Change

204

Season 4 | Ep 39 | Proactive Vision Meetings

205

Season 4 | Ep 38 | Roadmap To Growing An Agency

206

Season 4 | Ep 37 | Ditching Limiting Beliefs Is the 1st Step In Building a Thriving Business

207

Season 3 | Ep 36 | Bring Your Agency to a Higher Level by Embracing Remote Culture

208

Season 3 | Ep 35 | An Agency’s Success Begins with a Solid Structure

209

Season 3 | Ep 34 | Scale and Grow Your Agency by Positioning the Right People In Place

210

Season 3 | Ep 33 | Why Setting an Internal Communication Standard is Essential for Success

211

Season 3 | Ep 32 | The Management and Agency Culture That Makes Up a Winning Team

212

Season 3 | Ep 31 | How the Data You Don’t Know Can Hurt You

213

Season 3 | Ep 30 | Boost Your Productivity with an Efficient Reporting Process

214

Season 3 | Ep 29 | Do You Have the Right KPIs For Your Agency?