All episodes
Bai the Way: From Delightful Samples to Decision Signals (Season Finale Part 2)
Bai the Way: From Category to Sensory Fulcrums (Season Finale Part 1)
But First, Water: Design Approaches and Audience-First Health Campaigns
A Province at the Edge: Independence and Defiance in Indonesia’s Westernmost Province Part 2
A Province at the Edge: Independence and Defiance in Indonesia’s Westernmost Province Part 1
Almost to 10,000: Fitbit and One More Walk Around the Block
One Rooftop at a Time: Bangladesh's Solar (Home) Systems, Local Environments, and Energy Access
Augmentation Streams: Hastings and the Cost of Every New Opportunity
Below Freezing, Above Simplifying: Kahtoola and the High Reliability of Traction
Artifacts of Interest: ICCU, Visible Culture, and Green Lights in Pocatello
Exit 284: Iowa 80 and the Servicescapes of Road Life
Pirates of the Carriage Fees: The 2025 Disney-YouTube TV Negotiations on the High Seas of Must Have Content
The Routine of Chili Crisp: Social Practice Beyond Another Peppery Condiment
Keep the Phone: Fairphone and the Diffusion of Repairable Design
Postwar Justice and the Asia-Pacific War: Jenny Chan on Unit 731, Public Memory, and the Aftermath of World War II in Asia
The Bottle is Filled with Possibility: Morphological Analysis and Sweden's EPR Case
Warm Welcomes and Stocked Shelves: Ukrop’s, WinCo, H-E-B, and the Distinction Between Affiliative and Team Approaches
Deepwater Horizon, Part 2: Sensemaking in Industrial and Communicative Crises
Deepwater Horizon, Part 1: A Cosmology Episode at Macondo Well and The Boundaries of Plausibility
Between Robusta Beans and Phin Routines: Vietnamese Coffee, Starbucks, and Competence in Cultural Translation
Not Hungry? Try Vital Pursuit: Nestlé and the Corporate Sensegiving of GLP-1 Eating
The Best Gluten-Free Cookie I Ever Tasted: Carolyn Haeler on Elevating Gluten-Free Cookies
A Slice Refreshed, and Refreshed Once More: The Ongoing Epic of a Soda Perpetually Reinterpreted for New Coolers
The Guest is Always The Guest: Vance Morris on Disney, Experiences, and Decision-Making
Frictionless Zooming In: Remote Meetings, From a Train Car to Grid View
How Conversation Truly Improves Decision-Making: A Discussion with Jake McKee
The Peanut Butter is Smoother. Almost too Smooth: Marketing Placebo and the Risk of Reformulation
Desserts With(out) Vigilance: How “Just a Small Spill” Became a Crisis.
Upstream Decisions, Downstream Composure: Mercadona’s Total Quality as Grocery Infrastructure
Shelf Stable Competence: Vega's perseverance in a category that keeps overpromising
Deliberately Quartered: How Maryland Learns to Live with Its History
The Rise of Invisible Risk: From Nylon to Supply Chain Materials (Part 2 1918-2020s)
One Crate at a Time: How the Tuesday Forecast is a Wager for Produce Visibility
Many Maps, One Seabed Floor: Conflict Mapping Seabed Mining near Nauru
Empire by Process: From the Brandywine to Industrial Calamity (Part 1: 1799-1918)
Soil to Oil: Vertical Integration and the Audacity of Higher Expectations (Part 2 - CBDecisions)
Section 7606: Hemp in University Labs, CBD Advantages in Pediatric Care (Part 1)
Model Behavior ≠ Meteorological Behavior: What “Weird Storms” Teach About Predictive Forecasting
The Alarms were Sounding: WaMu Through the HRO Lens
The Robot Makes the Latte: Task Completion, Guacamole, and a Kiosk at Changi Airport
Trading Simplification for Reliability: MEA, Active-Monitoring, and HRO Mindsets
Kernels of Sweet Scarcity: Candy Corn and Manufacturing Demand
Safe for the Aisle: Health Literacy, Reading the Labels, and Breathing Easier
A Universe One Step Beyond Logic: When Mystery Demands Restraint in an era of excess
Letting the Unruly Culture Fizz: Ferments, Flavor Ladders, and Function of Kombucha
Rooted Deep or Branching Out: RC Cola to the Moon(pie), Manila, and Back
Behind Door Number One: Not What You Expected?
A Satisficing Guarantee: How the World’s Largest Hotel Brand was Built by Being ‘Good Enough’
Beyond the Daily Catch: How Modeling Decisions Spotlighted Side Dishes in the Profit Net
Rune: How Pairing becomes Prevalent
Grape Decisions (at the Fulcrum)!
Water You Doing, Kansas?: How I-70 and the Ogallala Aquifer Went from Awkward Problems to Everyone’s Responsibility
Chunk After Chunk: The Ice Cream Decree
When The Payment Chimes In: From Magnetic Stripes to Machine Learning in 3 Seconds or Less
From Bytes to Zero: The Test-Learn-Scale Feedback of Flavor Frameworks
Taste Prototypes and Category Confusion: When Promising Everything Gives Us a Nothing Burger (or Soda)
Auto-mation: A System named Efficiency Omits Judgment and Precision
Real Fact 1994: You Still Remember What Kiwi Strawberry Smells Like
La Croix or How the Aesthetic of Flavor Signaled Good Taste
Set to High, Forgot to Vent: When You Misunderstand Success as Longevity
Detours and Off-Ramps: Diverging Pathways to the Same Future
Driving the Narrative: Bronco, Ultium, and the Stories We Build
Trust the Crust: Garlicky, Buttery, and Surprisingly Believable
A Slice of Redemption: From Cardboard to Craving