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All Episodes

Madison and Wall Podcast — 93 episodes

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1

Ep. 92: Why Same-Country TV Consolidation Won’t Prevent Decline, Vista’s Bid for Criteo, Indie Agency Growth Trends and More

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Ep. 91: K-Shaped Ad Market, Comcast's NBCU Split And More

3

Ep. 90: Hot CTV Ad Market, Hotter France

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Ep. 89: The New Global Forecasts Are Here! The New Global Forecasts Are Here!

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Ep. 88: ChatGPT, Agentic CTV, Accenture-Whalar + More

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Ep. 87: Coming Out Of The In-House

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Ep. 86: Exploring Advertising's Dark Matter

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Ep. 85: Retail Media, Retail Therapy and Retail Politics

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Ep. 84: Taskmasters and Ads Masters

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Ep. 83 A Flurry of Ad News and Furry News

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Ep. 82: AdTech Stacks, New Meta, Google and Amazon Ad Numbers and a Complaint About Opacity

12

Ep. 81: Agency Industry Overview, Creative Destruction, New Apple CEO and MOre

13

Ep. 80: Canoe Slaloms, AI's Impact on Agencies, Netflix's Latest Results and More

14

Ep. 79: OpenAI’s $100 Billion Goal, WPP Looks to Sell PR, Weak Broadcasting Trends and More

15

Ep. 78: Economic Update, Publicis’ Sports Marketing Investment and More

16

Ep. 77: OpenAI Ad Revenue Sizing, Nielsen’s Gauge Changes, In-App Advertising and More

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Ep. 76: The Trade Desk and Publicis, How Agencies Adapt to AI, Principal Trading News and More

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Ep. 75: New Ad Forecasts!

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Ep. 74: Uncertainty and Advertising, The DHS Boost to the Ad Market And More

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Ep. 73: Ad Tech M&A, Tariffs, WPP Large Client Data and More

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Ep. 72: Omnicom and Walmart results, CAGNY commentary + News on The Trade Desk and Google

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Ep. 71: AI, AI Owe: AI Ad Revenue, AI Capital Expenditures and Agentic Commerce Analysis; Changes at Dentsu, WPP and Omnicom; Analysis of Pinterest, Roku, AppLovin Earnings and More

23

Ep. 70: Saving Journalism (Or Not), New Businesses Formation = Ad Spend, Google, Amazon and Publicis Earnings, Marketer Commentary and More

24

Ep. 69: Meta's Growth, YouTube vs Barb, M&W Category Data and Much More

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Ep. 68: Netflix' Advertising Sales, Greenland & Advertising, News and Data from P&G, TikTok and WPP + More

26

Ep. 67: Super-Pod! With WPP Media’s Kate Scott-Dawkins, Nidhi Shah and Jeff Foster

27

Ep. 66: AI and How to Tell What Will Actually Move Ad Budgets; Publicis, LiveRamp and Data Businesses; How Agencies Grow

28

Ep. 65: TikTok's US Sale, Alt. DSPs, Nielsen vs. the VAB and New Economic Data

29

Ep. 64: New US and Canada Ad Forecasts, New Programmatic Ad Forecasts + Pinterest To Acquire tvScientific and More

30

Ep. 63: Netflix-WBD, Consumer Video Spending Trends + Omnicom's IPG Integration News

31

Ep. 62: AI Content Licensing, Retail Media, Global TV Trends + The Broadening of Market Definitions

32

Ep. 61 Consumer Video Spending, Programmatic Super Bowl Sales, Agency Growth Trends, Paramount’s Principal-Based Trades and the Consequences of an Accounting Dispute

33

Ep. 60: Ad Tech Grows a Lot, Outdoor Grows a Little and Publishing Not So Much

34

Ep. 59: CTV Prices, 3Q25 Ad Growth Acceleration, 2026 CPG Caution + WPP's Latest Results

35

Ep. 58: Netflix, Omnicom + What Happens When Agencies Stop Handling the Money?

36

Ep. 57: Big and Small Marketers Growth Trends, 3Q25 Results From Publicis, Havas and Nestle Analyzed

37

Ep. 56: TV Network Sales Consolidations, AI Search + Marketer Preferences For Price and Convenience Over Control and Transparency

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Ep. 55: The Trade Desk's Adapations, Google's DSP Share, Havas-Horizon and Indie Agency Growth Rates

39

Ep. 54: Kimmel's Return, Growth In Streaming Spending By Consumers, Read-Throughs on Auto Sector, New IRS Data Shows Large Marketers Outpace Small Ones, Accenture Earnings + More

40

Ep. 53: S4 + M&C Agency Read-Throughs, Retail Sales Trends + Implications of Jimmy Kimmel's "Pre-Emption"

41

Ep. 52: New Ad Forecasts! + Pharma Ads, Paramount-WBD, CPG Mayhem and More

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Ep. 51: Google’s Search Trial and New Marketer Trend Commentary

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Ep. 50: Dentsu's Prospective Sale, Gap's Marketing Efficiencies and More

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Ep. 49: Meta's Metrics, Retail Media Acceleration Vs. E-Com Deceleration, the Cord-Cutting "Singularity" and More

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Ep. 48: M&A in Broadcasting and Agencies, Dentsu + Globant 2Q25 Results and CPG Trends

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Ep. 47: The Trade Desk, Ad Tech, TV and More Ad Trends For 2Q25

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Ep. 46: Meta and Other Company 2Q25 Results + Marketer Commentary Indicate Healthy Ad Market Despite Weakening Economy

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Ep. 45: Google 2Q25, Marketer Spend Trends, IPG Results and Global TV Advertising

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Ep. 44: Tik Tok Letters, Agency Growth, Netflix and More

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Ep. 43: WPP's New CEO, 2Q25 Indie Agency Growth Trends and More

51

Ep. 42: Global Digital Services Taxes, Tarrifs' Impact on Marketing and More

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Ep. 41: RTL, TF1 and Corus vs. Amazon, Disney and Netflix, Politics in Agency + More

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Ep. 40 AI's Impact on Agencies, Accenture Reorg, AdTech Everywhere at Cannes

54

Ep. 39: WPP CEO Change, Agency Industry Forecast, Warner Media Split, Bell Media's Ad Tech Partnerships and More

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Ep. 38: New Ad Forecast! Behind Our 2025 Upgrade

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Ep. 37: Digital Ad Taxes, CPG Trends + What Caused 1Q25's Strength?

57

Ep. 36: Big, Beautiful Business Deterrents, New Pay TV and Video Data, Publicis Buys Influencer Agency and More

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Ep. 35: TV Upfronts, Retail Sales, Netflix Data, Dentsu + Globant and More

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Ep. 34. Google's Search Durability, Tariffs and Advertising, More 1Q25 Results + Ads101 on Programmatic Advertising With Dentsu's Zac Selby

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Ep. 33. 1Q25 Ad Results Flurry, A Critique of Mark Zuckerberg’s Take on AI Advertising and GDP + Ads101 on Digital Advertising With Butler/Till's Scott Ensign

61

Ep. 32: Large Marketer Ad Market Commentary, Global Agency Growth Trends for 1Q25 + Comcast and Google Results, Too

62

Ep. 31. Meta and Alphabet Divesitures, Publicis and Omnicom Results, Greg McLelland (M&W's GM of Canada and CRO Advisory Lead)+Ads101 On Digital Advertising With Martin Galvin

63

Ep. 30: Scenario Planning, New Digital Taxes, Pharma Tariffs and Havas' Results. + Ads101 with Keith "Kappy" Kaplan on Outdoor Advertising

64

Episode 29: “Liberation Day” For Some, Advertising Tax Day For Others Supports Stagflationary Ad Forecast. Plus Stagwell's Investor Day, Independent Agencies + Ads101 on Local TV/Radio Advertising With Janice Finkel-Greene

65

Episode 28: Risks/Opportunities to Agencies From Tariffs + Ads101 on National/CTV With Todd Gordon

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Episode 27: New Ad Forecast! Auto Ad Spend Trends, Accenture Read-Throughs on Agencies + Ads 101 on Media Research With Stacey Schulman

67

Episode 27: New Ad Forecast! Auto Ad Spend Trends, Accenture Read-Throughs on Agencies + Ads 101 on Media Research With Stacey Schulman

68

Episode 26: Consumer Sentiment Down, Muted Political Ad Spend and New Video Services Trends + Ads 101 on Planning With Scott Wensman

69

Episode 25: Auto Tariff Impact on Advertising, MNTN's S1 and the (lack of) SMB-CTV Opportunity, Top 20 Sellers' Ad Trends +Ads 101 on Media Agencies Prof. Janna Greenberg

70

Episode 24: WPP, Stagwell and Paramount Results + Ads 101 on Agency Account Leaders

71

Episode 23: Globant, Packaged Goods Ad Trends + Ads101 on Agencies

72

Episode 22: The Trade Desk, Roku, IPG and Dentsu + Ads 101 on Performance Marketing

73

Episode 21: Google, Amazon, Publicis, Omnicom, Bell Media Results and More. Plus, Advertising 101 on B2B Marketing With Ari Osur

74

Episode 20: Meta's $20bn Advantage(+), Comcast's Declines, Marketer CEO Comments and More. Plus: Ads 101 With Gordon Ho on Large, Medium and Small Marketer Differences

75

Episode 19: Ads 101 With Deborah Wahl on Large Marketer Budgeting. PLUS Our Weekly Work on Netflix Ad Trends, P&G's Ad Spend, WPP's "Rebellion," and More.

76

Episode 18: A Critique of Mark Zuckerberg Comments To Joe Rogan and The Financial Analysis-Based Case For Diversity in Corporate Environments. Plus, Advertising 101: Marketing Procurement with Francisco Escobar

77

Episode 17: Meta "Censors" 3P Fact-Checks, Hulu-Fubo Implications, Indie Agency Trends PLUS: new Advertising 101 Series With Gerry D'Angelo

78

Episode 16: TikTok Ban, Omnicom-IPG, Marketer CEO/CFO Comments and More From 2024's Most Popular Posts

79

Episode 15: The Certainty of More Uncertainty, Plus Sports Rights Up, Other Content Spend Down And More

80

Episode 14: New Streaming Video Strategies, IPG-Omnicom and More!

81

Episode 13: New Ad Forecast! 2025's Advertising Economy Previewed. Plus, a Review of P&G, Nestle and Unilever Investor Days

82

Episode 12: News on News After a Pharma TV Ad Ban, E-Commerce and More

83

Episode 11: Corporate Parking Tickets, Condiment Inflation, Healthcare Advertising And More

84

Episode 10: TikTok Banned, Eh? Plus, A Deluge of 3Q24 Advertising Data

85

Episode 9: The Politics of Advertising (And the Espresso Machine Wars)

86

Episode 8: How Pumpkin Patches Grow

87

Episode 7: Apple-Picking Advertising

88

Episode 6: From Michigan to Madison

89

Episode 5: 'Classifying' The Top 50 Ad Sellers

90

Episode 4: Running on Short-Term Marketing

91

Episode 3: Substitutes

92

Episode 2: Google's Ad Server Market Share, Agency M&A and More

93

Episode 1: Introducing the M&W Podcast